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Digitized by the Internet Archive 

in 2016 

with Electronics Reports 


Index lo 


and Supplements 

smn. m. 

Index to Television Digest, 1953: Volume S 

References are grouped into three major categories: General (pages 1-5), Manufacturers & Merchandisers 
(pages 5-6), Supplements (page 1). Index attempts to cover only items considered to be of moi’e than passing 
interest. Reference numbers following each item designate issue and page of Newsletter in which item appeared. 



TV not hurting other media, ‘N. Y. Times’ re- 
ports, 2 :7 

top agencies in 1952, 2:7, 9:8 
162 most important markets, 3 :2 
‘Sponsor’ estimates 1955 network show costs, 3 :7 
TV hits newspapers, movies, radio, 5 :1 
McCann-Erickson estimates media volume, 5:1 
crime programs ineffective, says Weiss & Geller, 

Publishers Information Bureau figures on net- 
work billings, 5:7, 10:6, 14:8, 17:6, 22:12, 
26:16, 31:14, 35:16, 40:14, 44:12, 48:12 
FCC Grand Rapids-Muskegon decision, 6:7 
TV leads in newspaper lineage, 7 :10 
PIB lists top media in 1952, 8 :8 
FTC checks commercials, 9 :6 

study of TV’s effects, in ’Journalism Quarterly,’ 

TV cost-per-1000 drops, 10 :7 
TV termed “underpriced,” 11 :8 
agencies doing less program production, 14 :9 
agencies complain of costs, 15 :5 
PIB analysis of 4 media in 1952, 18:7 
AAAA officers, 18:9, 38:8 
attention paid to commercials, 18:9 
Westinghouse calculates TV effectiveness, 25:8 
AMA assails “medical” commercials, 28:6 
‘Printers’ Ink’ survey, 28 :7 
trends, according to 'Sponsor,’ 33 :3 
druggists say TV biggest sales aid, 36 :6 
top 20 TV advertisers, 37 :12 
color at ANA convention, 39 :2 
ANA officers, 39 :7 
total advertising in 1953, 41 :8 
networks dislike spot placements, 44 :6 
ANA survey of 1954 budgets, 45:15 
"Blab-Off” commercial eliminator, 49 :7 
‘Sponsor’ survey of “overcommercialization,” 

Schwerin warns against stressing color, 52:14 

FCC adamant on “one-year rule,” 5 :5 
channel shifts, 6 :2, 48 :5 

WSAZ-TV asks lift of 1000-ft. limit, 12:12 
FCC rescinds Ch. 4 from Fayetteville. W. Va., 

KXLY-TV requests higher power ceiling, 25 :5, 
32 :12 

court upholds FCC allocations authority, 32 :6 
Radio Propagation Advisory Committee, 33:11 
Cullum study of high antennas, 36:5 
separation changes proposed, 38:16, 52:4 
how new stations affect coverage, 40 :3 
revised U.S. -Canadian agreement, 45:15 
AM (Standard) Broadcasting (see also specific 
networks and Advertising) 
number of stations, 1:5, 27:1 
Nielsen set count, 4 :4 
operator rules amended, 5:5, 10:8, 14:10 
ABC stations on single-rate basis, 5 :6 
first Guam station, 9 :9 

WJR financial reports, 10:13, 17:14, 29:6, 43:13 
John Crosby comments on network future, 15 :7 
FCC AM-FM financial report, 18:14 
networks’ set estimate. 26:11 
joint ownership with TV stations, 27:1 
attorneys criticize AM ownership of TV, 28:6 
FCC analysis of AM-FM-TV ownership, 28 :6 
Emerson promoting Conelrad in sets, 32 :9 
Sarnoff evaluates future, 38 :6 

WMGM, New York, 2:6 

KJR, Seattle, 3:11 

WELL New Haven, 11:6 

KTHT, Houston, 12:10 

KABC, San Antonio, 25:1, 26:16, 34:12 

KSOX, Harlingen, 25:1 

WMMN, Fairmont, 26:16 

WINS. New York, 32:6, 52:14 

WJJD, Chicago, 32:6 

KGW. Portland, 36:12, 43:14 

WWNC, Asheville, 46:12 

WGAR, Cleveland, 50:12 

KRMG, Tulsa, 52:7 


1952 billings, 1 :12 

Sen. Tobey questions merger, 2:1, 3:11 
merger with UPT finally approved, 7 :5 
new financial setup, 7 :12 
executive changes, 8:10, 23:6 
$2,000,000 earmarked for technical facilities, 

time sales, 11:8 

financial reports, 13:15, 16:15, 29:11, 43:13, 
45 :14 

forms ABC Syndication div., 29 :6 
camera stolen in Los Angeles, 45 :15 

GE licenses renewed, 1:11 
‘Kansas City Star’ indicted, 2 :6 
Govt, drops color-FM probe, 4 :8 
suit against National Football League, 5 :8, 6 :10, 
7:9, 9:9, 10:9, 11:14 

FTC charges NED A with conspiracy, 16:13, 
18:12, 26:15, 32:10, 50:10 
KWWL, Waterloo, sues KXEL, 28:6 
GE light bulb decision, 40 :11 
GE judgment on electrical equipment, 41 :10 
variable condenser judgment, 41:10 
TIONS (see also UHF) 

FCC proposes more accurate rules, 2 :12 
list of uncontested channels, 4:1 
station-application total limited to 5, 5 :2 
Denver Ch. 7 initial decision, 6 :2, 12 :3 
hearing rules amended, 6 :4 


Semi-Annual TV Factbooks of Jan. 15 and July 15; 
with weekly Addenda reporting current FCC 
grants, applications, new stations on air, etc. 

Annual AM-FM Directory of Jan. 1; with weekly 
Addenda reporting current FCC decisions, appli- 
cations, etc. Listings of all AM-FM stations by 
states and frequencies, all applications by states 
and frequencies, call letter lists, etc. (Includes 
other North American stations.) 

Numbered Supplements 

No. 75-A: Revised NTSC Color Field Test Specifi- 
cations. Technical details of signal to 
be tested preparatory to submission to 
FCC. ( Vol. 9:7). 

Special Supplements and Reports 

Bell System TV Network Facilities. Existing and 
planned coaxial and microwave circuits, as of 
Jan. 1, 1953, submitted by AT&T during theatre- 
TV hearings. (Vol. 9:4). 

Television Sets-in-Use & Other Data. Substitute 
tables for TV Factbook No. 16, bringing figures 
up to date. (Vol. 9:7). 

New Stations in Operation and CPs. Directories 
of all stations operating, plus all grantees, 
revised periodically. (Vol. 9:11, 24, 37, 48). 

First 312 Markets of the United States. Tabula- 
tion of eets-in-use, households, percentage of 
“saturation, ’’ etc., prepared by J. Walter 
Thompson and ‘Television Digest.’ 

Address by David Sarnoff at NARTB Convention. 

Full text of address analyzing status of TV-radio 
and prospects for future, Los Angeles, April 29, 
1953. (Vol. 9:18). 

Small Market TV Stations — Practices & Prospects. 
Salient portions of transcript of panel discus- 
sion during NARTB convention, Los Angeles, 
April 30, 1953. (Vol. 9:19). 

Macon joint-AM grant, 7 :4 
shared-time, 7:3, 8:3, 11:2, 38:3, 39:4 
appeal in Muskegon-Grand Rapids case, 9 :9 
“trustee corporation,” 9:14, 35:10, 38:2 
“strike” applications, 10 :4, 25 :3, 28 :4, 50 :4 
"protest” decisions, 13 :5, 14 :5, 15 :2, 27 :12 
first final decision, 21:3 
speedup procedures, 21:5 
advertising and cutoff rule, 27:2, 33:12 
attorneys criticize AM entry into TV, 28:6 
processing priorities revised, 29:1, 34:3, 43:2 
Hearst litigates Milwaukee Ch. 10, 29:12 
Interim TV Corp., 35:10, 38:2 
Bartley dissents on “deals” for CPs, 36:2 
Westinghouse asks exception to priority, 36:4 
“shoestring” CP, 38:9 

insurance company ownership questioned, 42:6 
decisions not discriminating against media, 47 :3 
multiple ownership decisions, 48:1, 50:5, 52:1 
ASCAP — See Music Agencies 

proposed for Elkins, W. Va., 9:7, 24:8 
British, 9:12, 18:6 

Howard-Yale, Palm Springs, Cal., 13:16 
Rep. Sutton urges commercialization, 17 :9 
WSM, Lawrenceburg, Tenn., 18:5 
Sylvania, Emporium, 20:12 
Hawaiian requests denied by FCC, 22 :6 
Rep. Bush favors satellites, 34:8 
rhombics for long distance, 35:12, 51:5 
Sylvania petitions for satellite approval, 38:4 
WSM-TV petition, 45:8 
Jerrold tests, 45:8, 50:6 

Status and Evolution of Color Television. Address 
by Dr. W. R. G. Baker, chairman of NTSC, 
before convention of National Assn, of Elec- 
trical Distributors, Chicago, May 25, 1953. (Vol. 

New Priorities for Processing TV Applications — 
Full text of FCC report and order changing 
procedures, with illustrative table of cities. 
(Vol. 9:29). 

Final NTSC Color Transmission Standards. Com- 
plete text of signal specifications submitted to 
FCC after field tests of specifications previously 
proposed (Supplement No. 75-A). (Vol. 9:30). 

What’s on the Mind of the Business Man. Reprint 
of article by W. M. Kiplinger, in Oct. 18 ‘New 
York Times’ Sunday Magazine. (Vol. 9:43). 

Solving the Problems of TV-Radio Interference. 
Address by FCC Comr. George E. Sterling, 
before Radio Fall Meeting of RETMA, RTMA 
of Canada and IRE, Toronto, Ont., Oct. 26, 1953. 

How Dept. Stores Use TV. Reprint of article by 
Robert H. Cole, asst, professor of marketing, 
U of Illinois, from November, 1953, issue of 
‘Stores,’ official publication of National Retail 
Dry Goods Assn. 

Final Color Television Decision. Full text of FCC 
report and order approving compatible system 
indorsed by industry, including appendix de- 
scribing operation of system and full text of 
amended FCC technical standards. (Vol. 9:51). 

Bound Copies Available 

Complete sets of the 1953 Television 
Digest Newsletters, along with the 
two 1953 TV Factbooks, Addenda and 
all Supplements can be permanently 
bound between embossed hard covers 
and be made available on order at $25 
per volume. 

Supplements and Special Reports Published During 1953 

References are to Issues of Television Digest with articles pertaining to documents 



J. Walter Thompson estimates saturation, 3:2, 

NBC Research, 5:12, 10:14, 14:14, 18:14 29:6, 
35:16, 41:12, 51:14 
CBS county-by-county, 21:10 
NBC county-by-county, 28:12 
Nielsen, 44:12, 46:12 


CBS says compatible color not ready, 1 :9 

Westinghouse 42-tube set, 1 :9 

new held test specifications, 4:9, 7:14 

Lawrence tri-color tube, 4:9 

Senate-House demand investigations, 11:4 

House hearing, 12:1, 13:1, 14:3 

Telechrome signal generators, 13:11 

RCA demonstrations. 16:1, 21:1 

tri-color camera tube, 16:1 

CBS Lawrence demonstrations, 16:2 

Sen. Johnson praises compatible system, 16:4 

tape recordings held feasible, 17 :14 

Bell Labs test color perception, 18:10 

DuMont not satisfied, proposes 3-D, 19 :1 

Siragusa says tube not ready, 19:1 

FCC attituue relaxes, 20:12 

Sterling wants home tryout of set, 21 :1 

Dr. Baker’s status report, 22:1 

holds NBC affiliates, 22:3 

NBC affiliates sign color clauses, 22:5, 23:16, 

Philco estimates prices and timing, 24:9 
RCA-NBC petition FCC for new system, 26:1 
RCA demonstrates to Senators, 26:2 
color set costs estimated by RCA, 26 :3 
station equipment, 26:10, 27:6, 28:11, 31:5 
NBC network tests, 29:8 
NTSC petitions FCC, 30:1 

I CC proposes adoption of NTSC standards, 32:1 

RETMA asks tax relief on color sets, 32:8 

Sightmaster conversion plan, 33:10 

Sanabria opposes NTSC standards, 34:8 

RCA-NBC promotion, 34:12 

Emerson predicts set prices, 35:13 

Griffin proposes line-sequential system, 35:16 

Wickes Engineering & Construction, 36:4 

AT&T plans, 36:4, 52:1 

Wixon opposes NTSC standards, 36:8 

comments filed with FCC, 37 :1 

Dr. Baker estimates growth, 37 :9 

no hurried decision, says Comr. Webster, 38:10 

at Chicago ANA convention, 39:1 

prospects for tubes, 39:10, 46:7 

new CBS tube, camera, 41:1, 48:9 

NTSC demonstration for FCC, 42:1 

dealers fear impact on trade, 43:10 

RCA seminar for engineers, 44:4 

Magnavox ads, 44:11 

DuMont sees slow expansion, 44:11 

RCA-NBC coast-to-coast show, 45:1 

Lawrence tube licensees, 45:12, 50:8 

critics’ comment on “Carmen,” 46:16 

WKY-TV ad anticipating color, 45:16 

Hoffman analysis, 46:9 

Motorola publicity, 46:11 

networks equipped for color, 47:1, 49:3, 50:3, 

projection receiver*, 48:4 

Tarzian surveys employes as set prospects, 48:11 
CBS programming plans, 50:3 
Hazeltine techniques for Lawrence tube, 50:9 
FCC final approval, 51:1 

Telechrome suggests test pattern to FCC, 61:10 
manufacturers’ predictions for 1954, 51:11 
GE receiving tube tailored for color, 52:7 
dispute over contributions and patents, 52:11 
Schwerin warns against too much emphasis in 
commercials, 52:14 
President gets RCA set, 52:14 
Sen. Bush resigns from board, 1 :7 
Stanton heads Ford social study group, 6:6 
$25,000,000 credit with Prudential & Metropoli- 

tan, 11:10 

educational series, 12:8 
financial reports, 12:11, 19:9, 32:11, 45:14 
Stanton says CBS income from network and 
manufacturing about equal, 13:14 
officers’ salaries, 13:14 
“raids” on NBC affiliates, 20:1, 21:1, 42:3 
Hollywood TV City, 20:7 
maniac stabs cameraman, 27 :12 
‘Fortune’ article on CBS vs. NBC, 29:6 
predicts network growth, costs, 39:1 
Stanton resigns from fraternity, 46:12 
Stanton on future rates, 47:12 

WSM-TV booster tests, 3:3, 15:6 
genesis of San Bernardino system, 3:10 
growth of systems, volume of business, 4:3, 
23:4, 28:3 

new projects, 5:8, 8:10, 21:9 28:7, 31:8, 38:11, 
40:5, 43:12, 50:6 

microwave-fed systems, 7:10, 31:8, 45:8, 47:6 

Pottsville system largest, 9:7 

Malarkey urges clean practices, 10:8 

annual meeting, 19:5, 23:4, 24:8 

fight in Asheville, N. C., 19:10, 20:12 

local originations, 23:4, 28:7 

excise taxes, 23 :4 

FCC analysis, 23:5 

‘Editor & Publisher’ article, 25:13 

FCC questions Belknap microwave idea, 26:11 

AT&T asks FCC for microwave, 31:8, 46:8, 47:5 

analysis of costs, revenues, 40:4 

NLRB ruling on jurisdiction, 40:5 

Jerrold 5-channel equipment, 42:10 

"world’s largest” planned for Vancouver, B. C., 

47 :5 


Agronsky heads TV-radio galleries, 3:7 
Tobey says he's friend of TV, 3:11 
Interstate Commerce committees, 3:12 
McCarthy opposes Madison applicant, 3:12, 4:12 
proposals to televise sessions, 4:5 
Senate-House recording facility, 4 :5 
House quizzes FCC, 8:9, 11:6 
Tobey’s CBS-Radio program, 10 :7 
bill to compensate W. L. Gleeson, 11:9 
permanent station licenses proposed, 13:16 
educational TV hearing, 14:9, 16:8, 17:7 
McFarland becomes lobbyist, 17 :13 
McCarthy bill on program transcripts, 24:6 
bill to study international TV, 29:12, 30:6 
Sen. Tobey dies, 30:12 

Streibert heads U. S. information Agency, 31 :6 
Bricker heads Senate Commerce Committee, 
31 :14 

Wolverton bill on telecommunications policy, 


New York commission hearings, 1:7, 2:6, 4:5 
Baltimore experiments during janitor strike, 


WOI-TV psychology course, 3:6 
WTLV, New Brunswick, closed-circuit tests, 5:6 
Connecticut CPs await funds, 6:5 
Comr. Hennock says costs not high, 8:8 
New York commission rejects 10-station plan, 
9:2, 10:13 

New Jersey commission favors project, 11 :13 
theatre-TV programs for students, 11:13 
CBS-TV series, 12:8 

extension of June 2 deadline urged, 13:9 
Senate hearing, 14:9, 16:8, 17:7 
KUHT, Houston, starts, 19:2, 22:6, 24:6 
Milwaukee Ch. 10 fight, 20:4, 21:9 
President endorses $400,000 for D. C., 20:4 
Ford Foundation expenditures, 23:9, 49:8 
JCET thanks NARTB, 23:15 

NARDA seeks $200,000 for educational TV, 27 :9 
Sen. Tobey defends educational channels, 28:12 
discussed at governors’ conference, 32:6 
New Orleans reservation retained, 35:16 
WOI-TV remains commercial, 37:5 
NCCET sees 27 stations in 1954, 40:8 
Yale closed-circuit system, 43:11, 46:5 

tower lighting & marking, 2:12, 9:14, 11:14 
WOR-TV moving to Empire State Bldg., 8:14 
FCC specifies ERP for tilted beam, 11:14 
highest stations, 28:3, 32:4, 33:4, 36:12, 47:6, 
61:6, 52:14 
GE vhf helical, 38:9 
plane accidents, 33:12, 38:16, 49:14 
two toppled by high winds, 50 :7 
legal action aimed at removing WOR-TV tower, 


"cons” at NARTB convention, 18:3 

Multi-Con image iconoscope, 22 :8 

Dage demonstration tour, 29:12 

Marconi unit with 80-in. focal length, 29:12 

RCA film vidicon, 40:6, 42:12 

Dage film vidicon, 46:5, 48:6 

Transmitters (see also UHF) 

GE renting klystrons, 3:5 
vhf amplifier shipments, 6:1 
GE 5-kw & 250-watt uhf tubes, 12:11 
Gates production, 13:10 
GE “one-man” station. 17:9, 18:4 
spurious emission regulation, 24:8 
GPL-Continental tieup, 28:4, 37:5 
Willy Motors enters field, 30:7, 39:14 
GE 25-kw vhf tetrode, 48:6 
daytime lighting, 1:11 
KVOS-TV home-built, 5:4 
WHAS-TV hits 316-kw, 6:1, 7:14, 13:7 
tri-dimensional, 9:12, 12:12, 18:10, 48:6 
tests from Mt. Washington, 11:14 
DuMont kine-recorder, 13:16 
DuMont film scanner, 14:10 
Raytheon microwave gear, 15:8 
studio Zoomar, 15:8, 33:11 
Teleprompter, 15:12, 49:13 
meaning of power, 17 :9 
British film technique, 17:14 
scanners at NARTB convention, 18:3 
styroflex cable, 26:10 
new RCA mobile unit, 31 :8 

Bureau of Standards frequency measurement, 

"obstacle-gain” vhf transmission, 37 :8 
RCA "Monitran,” 38:11 
RCA portable microwave, 43:14 
Eye-Cue Sales prompter, 48 :8 
more remote pickup channels assigned, 49:6 

budget, 2:12, 14:9, 17:5, 21:3, 30:3, 50:12 

speculation over new members, 4 :4 

Communications Bar Assn, officers, 6:12 

changes hearing hours, 7:14 

appeal in Muskegon-Grand Rapids case, 9:9 

Doerfer appointed, 12:1, 13:16, 14:5, 16:5 

FCC attitude evaluated, 14:5 

ideas on network regulation, 14:9 

Hyde named chairman, 17:4 

Cottone resigns, 19:5 

mock hearing conference, 25:14, 26:7 


Examiner Irion writes pageant, 26:7 
Comr. Walker retires, 27:12 
3-year TV licenses, 30:4, 33:12, 34:7 
studying network -uhf relations, 31:1, 33:1, 34:6 
new examiners, 33:12, 48:12 
Baker appointed general counsel, 34:12 
Doerfer favors local regulation, 38:10, 43:14 
Lee gets recess appointment, 41:1, 52:14 
license fees, 45:16 
revenue-expense reports, 46:5 
mfrs. want mobile frequencies, 47:12, 50:6 
Barr heads TV-AM-FM divs., 48:5 
new attorneys and engineers, 49:6, 51:6 
employes' backgrounds given to Congress, 52:8 
FILM, TV— See Movies & TV Film 

'Tele-Tech' estimates electronics volume, 1:11 
Television-Electronics Fund, 3:11, 9:13, 23:14, 
49:13, 52:13 

experts forecast general business, 12:9 
doubled appliance sales seen in 10 years, 13:14 
earnings & dividends of 37 electronics mfrs., 

'Wall St. Journal’ compares TV mfrs. with 
others, 16:14, 20:10, 45:14 
Radio & Television Inc. considers diversifica- 
tion, 20:9 

TV-radio ahead of other industries, ‘New York 
Times’ survey, 23:14 

FTC-SEC report on wholesale-retail profits, 23:14 
National Credit Office report on industry, 23:14 
BLS reports wage trends, 23:14 
'New York Times’ survey of manufacturers, 

25:13, 39:13 

Elgin seeks electronics affiliation, 32:11 
Dun & Bradstreet study of failures, 33:10 
“Big 4” summary, sales-profits, 33:11 
top producers estimated, 39:12 
Sprague estimates $5 billion 1953 output, 52:13 
Telecasting (see also Advertising) 

WMBR financial report, 1:6, 3:7 
Bankers Trust plans station loans, 1:7 
KONA public stock offer, 2:12 
Crosley financial report, 4:12 
FCC dollars-per-set breakdown, 4:12 
’Broadcasting' estimates 1952 time sales, 5:7 
FCC Grand Rapids-Muskegon decision, 6:7 
KFMB-TV & KFMB operations, 9:14 
FCC report on 1952, 12:12 
WOI-TV audit, 12:12 
assets of WPTZ listed with FCC, 12:12 
FCC network -station statistics, 13:4, 31:4, 41:12 
NARTB small market symposium, 19:1, 20:5 
stations discontinue, 26:4, 34:2 
"pedigree” of TV station ownership, 27:1 
analysis of Meredith Pub. Co., 28:6 
rate trends, per Factbook No. 17, 29:12 
WOOD-TV & WOOD profit, 31:6 
Edward Lamb buys C. L. Bryant Co., 33:11 
CBS predicts network growth, 30:1 
1953 billings estimated, 33:3, 52:5 
“Dub” Rogers on small markets, 42:7 
earnings of WHEN, Syracuse, 42:12 
NARTB estimates revenue per set, 42:12 
Doherty warns of poor planning, 43:1 
Storer stock offer, 47 :12 
WJPB-TV operations, 50:2 
FINANCIAL REPORTS — see individual manufac- 
turers and networks 

international transmission, 3:10 
Brazil sees TV as colonization aid, 5:8 
Commerce Dept, roundup, 8:13 
Italy. 9:12, 18:12, 20:12 
Russia. 10:14, 46:6, 49:14 
State Dept, views, 20:11 
Belgium, 20:11, 45:7 

digest of Factbook No. 17 directory, 29:6 

Japan, 30:4, 35:15, 37:11 

Venezuela, 37:8 

Philippines, 39:7 

Portugal, 45:7 

DuMont’s Marx on set makers, 47:10 

tube sizes, 8:12, 40:12 

commercial TV, 10:7, 42:11, 46:12, 48:12, 51:14 
TV endangering Welsh language, 11:14 
sales tax reduced, 18:12 
12-channel tuner, 20:11 
Jack Gould's evaluation, 27:7 
BBC financial report, 37 :12 
tax evaders, 40:13 

U. S. network programs, 1:6 
new-station schedule, 7:14, 9:9, 24:5, 47:3 
drops fees on TV-radio sets, 8:13, 17:7 
private applications, 10:12, 14:14, 19:10, 23:16, 
38:16, 40:13 

broadcasters criticize Govt., 11:9 
CARTB officers, 11:9 
sponsorships, 35 :7 
CBC financial report, 38:8 


CMQ microwave, 4:10 
2% luxury tax. 8:12 
new stations, 8:14, 13:16, 20:5 
set smuggling, 24 :7 

CMA-TV & CMUR-TV ownership, 52:7 

San Diego originations for XETV, 4:12, 10:7, 


TV "notifications,” 17:9 
XEQ-TV in Cortez Pass, 24:8 

FM (Frequency Modulation) BROADCASTING 

number of stations, 1 :5 
special services, 5 :8 
multiplex, 12:7, 15:13 
transit FM era over, 11:14, 21:10 
pioneers dropping, 23:16 

Comr. Webster warns of spectrum demands, 
38:10, 44:12 

HOME LIFE, TV’s IMPACT ON (see also 

TV vs. telephone in average home, 3 :12 
Cardinal Spellman calls TV aid to religion, 9:8 
programs gauged by water pressure, 9:9 
more TVs than bathtubs, 9:11, 29:12 
TV admen charged with “cultural corruption,” 

Oregon bans TV on auto dashboard, 13 :9 
watch-size TV-telephone visualized, 15:15 
widow wills $12,000 to wrestling announcer. 

malocclusion in children, 18 :14 
cameras withdrawn when suicide threatened, 

librarians say TV doesn’t harm children, 24:14 
bus operator complains of TV inroads, 25 :7 
judge enjoins TV hater, 25:14 
“televisio” added to Latin, 27:12 
librarian finds TV stimulates reading, 28:12 
osteopaths see harm in TV, 32:12 
more tubes than light bulbs, 36:12 
watching wrestling termed good for old folks, 

firemen favor TV over cards and checkers, 39 :14 
influence on furniture, 40:12 
nightclub audiences shrink, 40:14 
possum hunting suffers, 42:12 
judge uses ‘Dragnet’ recording, 47 :12 
son imitates father’s mattress-cutting commer- 
mercial, 48:4 

image persists on receiver, 50:10 
sheriff buys sets for jail, 52:14 
at Beauty Show, 8:14 

closed-circuit setup in U. S. clinical center, 11:14 
simple cameras shown at IRE convention, 13:11 
used in New York Savings Bank, 13:11 
RCA “TV-Eye,” 20:11 
color, 40:12 

physician series on KDYL-TV, 45:15 
new bage camera, 47 :5 
officers, 2:11, 46:10 
convention, 5:11, 13:10 
awards, 47 :11 
LABOR — see Unions 

uhf at Chicago marts, 2:2 

Western Auto volume 25% TV-radio-appliances, 

NARDA officers, 3:9 

fair practices campaign in Springfield, Mo., 4:10 
Freimann says no markets “saturated,” 5:10 
contests for trips, 6:10 
price controls off, 8:11 

NRDGA report on TV in dept, stores, 8:12 
bynamic-New York bankruptcy, 8:12 
Philadelphia sales, 8:12 
Halpin sees more 2-set homes, 9:11 
possibility of credit restrictions 3quelehed, 12:10 
President doesn't object to standby controls, 
12:10, 14:12 

impact of color on trade, 13:12, 17:10, 33:8, 
43:10, 45:12 

estimated cost of color sets, 13:13 
Bontig reports buyers’ market, 22:9 
Mart "Hall of Fame,” 14:12 

value of appliance sales surpasses autos, 15:11 
Howard Frazier on saturation, 15:13 
FTC charges NEDA with conspiracy, 16:13, 
18:12, 2b:15, 32:10 

Siragusa prods trade to sell harder, 19:7 

trade-in percentages, 19:9 

Sylvania merchandising concept, 23:12 

Sanabria newspaper ad, 23:12 

farm market, 24:12 

NARDA convention, 27 :8 

NARDA considers auto franchise pattern, 28:10 
NAMM convention, 29:9 
FRB survey, 30:8 

Irving Sarnoff compares TV and refrigerators, 

Muntz and BBB tangle in Dallas, 32:9 
TV-radio dealer starts and failures, 35:13 
Washington market analyzed in ‘Star,’ 36:10 
FTC trade practices rules, 37:10, 41:10 
NEDA convention, 38:14 
Admiral favors premiums, 39:12 
market created by new stations, 40:10 
Magnavox color ads, 44:11 
N. J. law against trans-shipping, 48:11 
preparation for marts, 49:11 
FTC ruling on use of “free,” 49:11 
TV-radio-appliances lead in dealer mortality, 

FTC-industry meetings, 50:10 
Modesto dealer shows reception from 9 stations, 

NARDA predicts 1954 sales, 51:12 
price cuts, 52:9 


tactical use, 31:13 

stations for morale & entertainment, 52:7 


NPA staff changes, 1:11, 3:10, 5:11 
tax -aided expansion, 1:11 

Sprague nominated as Air Force undersecretary, 
3:8, 6:9, 7:13 

Civil Defense seeks $5 radio, 3:10, 8:13 
small business, 6:9, 10:12, 11:13 
price controls off, 8:11, 15:11 
Sarnoff committee report on manpower, 8:13 
station construction, 8:14 
top contractors, 10:12, 27:11 
reorganization of defense agencies, 14:12 
speculation over Korean peace, 15:9 
Cotton says U. S. not yet ready with electronics, 

guided missiles, 18:10 

Commerce Dept, electronics div. urged, 23:13 
business services agency, 24:13 
post-attack program for production, 26:15 
President abolishes telecommunications job, 26:15 
NPA abolished, 26:15, 27:11 
effects of Korean truce, 31:13 
Quarles named Asst. Defense Secy., 31:13 
Porter heads communications in ODM, 34 :6, 

BDSA formed, 40:13 

details of “Nike” disclosed, 51:13 

MONOPOLY— see Anti-Trust 


Republic sells features to stations, 1 :7, 2 :7 
MPAA’s Joyce O’Hara dies, 2:7 
TV barred from Zukor dinner, 3:6 
‘Variety” says majors’ grosses stabilized, 3:12 
Coyne calls TV “villain,” movies “poverty in- 
dustry,” 4:11 

three-dimensional film, 6 :6, 7 :9 
TV permitted at Academy Award presentations, 
6:7, 10:8 

Loews sues KTTV on film use, 6:12 
RKO control reverts to Hughes, 7 :10 
features based on TV programs, 9:8 
Warner Bros, split, 9:13 

‘TV Swinging to Film — And Vice Versa,’ 10:1 
TV effect on newsreels, 10:8 

New York film industry half of Hollywood’s, 

Ed Sullivan-movie tieup, 11:10 

MPA A plans TV show, 12:12 

SMPTE convention, 14:10 

Republic’s Yates favors TV, 15:6 

3-D color film process, 15:13 

Skouras plans oldies release, 16:7 

tax relief asked, TV cited, 17 :14 

American Assn, of Film Producers formed, 18:6 

UPT salaries, 18:10 

Vitapix formed by stations, 19:5, 52:7 

Rembusch attacks FCC on “oldies,” 20 :12 

RKO considers acquiring TV interests, 20:12 

ABC-MPAA deal with major producers, 25:7 

Johnston sees rosy future, 26:11 

new TV film makers, 37 :8 

SMPTE officers, 41:8 

TV becoming principal Hollywood industry, 42:7 
TV film makers folding, 45:10 
Times’ Pryor weighs TV impact, 46:1 
prospects for opening vaults to TV, 49:13 
Eagle Lion studios for TV film exclusively, 51:14 
‘Billboard’ estimates $50,000,000 worth of TV 
film in 1953, 51:14 
Financial Reports 
National Theatres, 7:13 
Loew’s, 18:13 
Paramount, 27 :11 
Universal, 27:11 
Official Films, 42:11 
Theatre TV 

Closed-Circuit TV Co., 3:7 
Wolfson urges more enthusiasm, 18:10 
Cappel, MacDonald & Co., 23:8 
business users, 26:7 

Box Office TV Inc., 28:4, 34:11, 43:14, 48:8 
Marciano-La Starza fight, 32:12, 34:11, 39:14 
Lee Hat color session, 40 :6 
exhibitors resolve to apply to FCC, 45 :8 
football series, 46:5 
FCC Hearing 

Western Union proposal, 3:4, 6:6 
FCC ultimatum, 8 questions, 5 :8, 7 :8 
can supply 10 me, AT&T says, 6:6 
movie groups offer “compromise,” 9:9 
hookup costs, 25:13 

FCC rules theatre TV common carrier, 26 :6 

NARTB negotiating committee, 20:12, 52:7 
ASCAP $150,000,000 suit, 46:5 
General Tire financial reports, 8:10, 43:13 
executive realignment, 12:8 
carrying TV sound tracks, 25:7 
new option-time plan, 36:5 
code board studies, 3:6, 37:12, 46:12, 50:5 
TV labor advisory committee, 6:4 
names 4 vice presidents, 6:6 

seeks sets-in-use setup, 6:12, 7:14, 25:14, 40:14, 

engineering conference agenda, 9:12 
Doherty predicts TV income, 16:16 
Los Angeles convention, 18:1 
board, 18:6 

A. Prose Walker engineering director, 23:6 26:7 
report on educational programs, 36:8 

lists “5 major accomplishments,” 38:16 
Doherty warns of poor TV planning, 43:1 


Frank White president, 1:12 
Weaver assigned to planning, 3:11 
CBS “raids,” 21:1, 22:3, 42:3 
2-year affiliation with KPTV, 21 :2 
Beville on color and vhf vs. uhf, 25:8 
integration policy dropped, 29:6 
White resigns, 30:5, 37:5 
WNBT rates, 32:7 
‘Fortune’ on NBC presidents, 36:12 
"electronic spot buying,” 39:9 
affiliates meeting, 47 :7 

Weaver pres., Sarnoff exec, v.p., 49:14, 60:6 


NETWORKS, Coaxial -Microwave Facilities 
circuit map, 4:1 
Canada connected, 4:6 
Cuban microwave, 4:10 
New York-Philadelphia L-3 in use, 9:7 
transatlantic telephone cable, 49:9 

WKAB-TV, Mobile, Ala., 1:1 
WBRE-TV, Wilkes-Barre, Pa., 1:1 
KTSM-TV, El Paso, Tex., 1:1 
KOPO-TV, Tucson, Ariz., 3:1 
WALA-TV, Mobile, Ala., 3:1 
WKBN-TV, Youngstown, O., 3:1 
KXLY-TV, Spokane, Wash., 4:2 
WJTV, Jackson, Miss., 4:2 
WABI-TV, Bangor, Me., 4:2 
WEEK-TV, Peoria, HI., 5:3 
WLVA-TV, Lynchburg, Va„ 6:3 
WFMJ-TV, Youngstown, O., 7:5 
WHUM-TV, Reading, Pa., 7:5 
KOLN-TV, Lincoln, Neb., 7:5 
WKNB-TV, New Britain, Conn., 7 :5 
WROV-TV, Roanoke. Va., 8:2 
KTNT-TV, Tacoma, Wash., 9:1 
WFBG-TV, Altoona, Pa., 9:1 
KWFT-TV, Wichita Falls, Tex., 9:1 
WWLP, Springfield, Mass., 10:2 
WHYN-TV, Holyoke, Mass., 10:2 
WBAY-TV, Green Bay, Wis., 11:3 
KVTV, Sioux City, la., 11:3 
KGNC-TV, Amarillo, Tex., 11:3 
KGUL-TV, Galveston, Tex., 11:3 
KSWO-TV, Lawton, Okla., 11:4 
KTTS-TV, Springfield, Mo., 12:2 
KDZA-TV, Pueblo, Colo., 12:2 
KFDX-TV, Wichita Falls, Tex., 13:6 
WICC-TV, Bridgeport, Conn., 14:2 
KFDA-TV, Amarillo, Tex., 14:2 
WLOK-TV, Lima, O., 14:2 
WHP-TV, Harrisburg, Pa., 14:2 
WPAG-TV, Ann Arbor, Mich., 14:2 
WKST-TV, New Castle, Pa., 15:1 
KCJB-TV, Minot, N. D., 15:1 
KRTV, Little Rock, Ark., 15:2 
WKNX-TV, Saginaw, Mich., 15:2 
WFTL-TV, Ft. Lauderdale, Fla., 15:2 
WEEU-TV, Reading, Pa., 15:2 
WTVO, Rockford, 111., 15:2 
WAFB-TV, Baton Rouge, La., 16:6 
KTYL-TV, Mesa, Ariz., 17:3 
WCOV-TV, Montgomery, Ala., 17:3 
WLEV-TV, Bethlehem, Pa., 17:3 
WCOS-TV, Columbia, S. C., 17:4 
WLBC-TV, Muncie, Ind., 18:4 
KUHT, Houston, Tex., 19:2 
WFAM-TV, Lafayette, Ind., 19:3 
KCBD-TV, Lubbock, Tex., 19:3 
KELO-TV, Sioux Falls, S. D., 20:3 
KVEC-TV, San Luis Obispo, Cal., 20:3 
WHIZ-TV, Zanesville, O., 20:3 
W SUN-TV, St. Petersburg, Fla., 21:3 
WBKZ-TV, Battle Creek, Mich., 21:3 
KV OS-TV, Bellingham, Wash., 21:3 
KFOR-TV, Lincoln, Neb., 22:3 
KMJ-TV, Fresno, Cal., 22:3 
WD AY-TV, Fargo, N. D„ 22:3 
WFTV, Duluth, Minn., 23:1 
WTVE, Elmira, N. Y., 23:1 
KCTY, Kansas City, Mo., 23:1 
WGBI-TV, Scranton, Pa., 24:3 
WAKR-TV, Akron, O., 24:3 
WCSC-TV, Charleston, S. C., 25:2 
KSWS-TV, Roswell, N. M., 25:2 
WTPA, Harrisburg, Pa., 25:2 
KTXL-TV, San Angelo, Tex., 26:4 
KTVH, Hutchinson, Kan., 26:4 
KFXD-TV, Nampa, Ida., 26:4 
KCSJ-TV, Pueblo, Colo., 26:4 
WROM-TV, Rome, Ga., 26:4 
WGLV, Easton, Pa., 27:2 
WKOW-TV, Madison, Wis., 27:2 
KIMA-TV, Yakima, Wash., 27:2 
WOSH-TV, Oshkosh, Wis., 27:2 
WISE-TV, Asheville, N. C., 28:3 
WNAO-TV. Raleigh, N. C., 28:3 
WMTV, Madison, Wis., 28:3 
KLAS-TV, Las Vegas, Nev., 28:3 
KIDO-TV, Boise, Ida., 28:3 
WGVL, Greenville, S. C., 29:1 
WKJF-TV, Pittsburgh, Pa., 29:1 
KROC-TV, Rochester, Minn., 29:1 
KSFA-TV, Ft. Smith, Ark., 29:1 
KEYT, Santa Barbara, Cal., 30:4 
WETV, Macon, Ga., 31:3 
KMMT, Austin, Minn., 31:3 
KBES-TV, Medford, Ore., 31:3 
KMBC-TV & WHB-TV, Kansas City, Mo., 32:2 


KMO-TV, Tacoma, Wash., 32:2 
KUSC-TV, Los Angeles, Cal., 32:2 
WTYP, Decatur. 111., 32:3 
WTVI, Belleville, 111., 33:1 
WILS-TV, Lansing, Mich., 33:2 
KXLF-TV, Butte, Mont., 33:2 
KFAZ, Monroe, La., 33:2 
WVEC-TV, Hampton-Norfolk, Va., 34:1 
REDD, Wichita, Kans., 34:1 
KCMC-TV, Texarkana, Tex., 34:1 
KSBW-TV & KMBY-TV, Salinas-Monterey, Cal., 

WBUF-TV, Buffalo, N. Y„ 34:1 
WTVU, Scranton, Pa., 34:1 
KAFY-TV, Bakersfield. Cal., 34:2 
WTVH-TV, Peoria, 111., 34:2 
WTCN-TV & WMIN-TV, Minneapolis, Minn., 
35 :2 

WPMT, Portland, Me., 36:2 

WDAK-TV, Columbus, Ga., 35:2 

KHQA-TV, Hannibal, Mo., 35 :2 

WGEM-TV, Quincy. 111., 35:3 

WICA-TV, Ashtabula, O., 35:3 

KETX, Tyler, Tex., 35:3 

KRBC-TV, Abilene, Tex., 35:3 

KOPR-TV, Butte, Mont., 35:3 

KHSL-TV, Chico, Cal., 35:3 

WCAN-TV, Milwaukee, Wis., 36:1 

WBES-TV, Buffalo, N. Y„ 36:2 

WATR-TV, Waterbury, Conn., 36:2 

WCHA-TV, Chambersburg, Pa., 36:2 

WNOK-TV, Columbia, S. C., 36:2 

WTAO-TV, Cambridge, Mass., 36:2 

WIRK-TV, W. Palm Beach, Fla., 36:2 

WMAZ-TV, Macon, Ga., 36:2 

WENS, Pittsburgh, Pa., 36:2 

WEHT, Henderson, Ky., 37 :3 

KFSD-TV, San Diego, Cal., 37:3 

KCMO-TV, Kansas City, Mo., 37:3 

WILK-TV, Wilkes-Barre, Pa., 37:4 

WKLO-TV, Louisville, Ky., 37:4 

WTOB-TV, Winston-Salem, N. C., 38:1 

WREX-TV, Rockford, 111., 38:2 

WIGS, Springfield. 111., 38:2 

WKNA-TV, Charleston, W. Va., 38:2 

KGBS-TV, Harlingen, Tex., 38:2 

KFEQ-TV, St. Joseph, Mo., 38:2 

KVOA-TV, Tucson, Ariz., 39:3 

WOKY-TV, Milwaukee, Wis., 39:3 

WMT-TV, Cedar Rapids, la., 39:3 

WROL-TV, Knoxville, Tenn., 39:4 

KGGM-TV, Albuquerque, N. M., 39:4 

WJBF-TV, Augusta, Ga., 39:4 

KRDO-TV, Colorado Springs, Colo., 39:4 

KJEO, Fresno, Cal., 39:4 

KCCC-TV, Sacramento, Cal., 40:1 

KYTV, Springfield, Mo., 40:1 

WECT, Elmira, N. Y„ 40:1 

WSJS-TV, Winston-Salem. N. C., 40:1 

KOIN-TV, Portland, Ore., 40:1 

KOAT-TV, Albuquerque, N. M., 40:2 

WHBQ-TV, Memphis, Tenn., 40:2 

KZTV, Reno, Nev., 40:2 

KNOE-TV, Monroe, La., 40:2 

KERO-TV, Bakersfield, Cal., 40:2 

WTOK-TV, Meridian, Miss., 40:2 

KIEM-TV, Eureka, Cal., 41:5 

WSVA-TV, Harrisonburg, Va., 41:5 

KIVA, Yuma, Ariz., 41:5 

WACH, Newport News, Va., 41:5 

WTAP, Parkersburg, W. Va., 41:6 

WIFE. Dayton, O., 41:6 

WTSK, Knoxville, Tenn., 41:6 

KOOL-TV & KOY-TV, Phoenix, Ariz., 42:4 

WPFA-TV, Pensacola. Fla., 42:4 

KCRI-TV, Cedar Rapids, la., 42:4 

WARD-TV, Johnstown, Pa., 42:6 

WROW-TV. Albany, N. Y„ 42:6 

KNUZ-TV, Houston, Tex., 42:5 

WLBR-TV, Lebanon, Pa., 42:6 

WIS-TV, Columbia. S. C., 43:2 

WTRF-TV, Wheeling. W. Va.. 43:3 

WJMR-TV, New Orleans, La., 43:3 

WTOV-TV, Norfolk, Va„ 43:3 

KSTM-TV, St. Louis, Mo., 43:3 

KANG-TV, Waco, Tex., 43:3 

KFIA, Anchorage, Alaska, 43:3 

KOOK-TV, Billings, Mont., 43:4 

WHEC-TV & WVET-TV, Rochester, N. Y., 44:2 

KLZ-TV, Denver, Colo., 44:2 

WTAC-TV, Flint. Mich., 44:3 

KTVQ, Oklahoma City, Okla., 44:3 

WJHL-TV, Johnson City, Tenn., 44:3 

KCEN-TV, Temple, Tex., 44:3 

KLPR-TV, Oklahoma City, Okla., 46:4 

KACY, Festus, Mo., 45 :4 

KQTV, Ft. Dodge, la., 45:4 

KTAG-TV, Lake Charles, La., 45:4 

WIBW-TV, Topeka, Kan., 46:2 

WCIA, Champaign, 111., 46:2 

WRBL-TV, Columbus, Ga., 46:2 

WFIE, Evansville, Ind., 46:2 

WNOW-TV, York, Pa., 46:2 

KTVE, Longview, Tex., 46:2 

KOMO-TV, Seattle, Wash., 47:2 

WWOR-TV, Worcester, Mass., 47:2 

KCOK-TV, Tulare, Cal., 47:3 

KGTV, Des Moines, la., 47:3 

KWWL-TV, Waterloo, la.. 47:3 

WKJG-TV, Ft. Wayne, Ind., 47:3 

KBOI, Meridian, Ida., 47:3 

WSIX-TV, Nashville, Tenn., 48:3 

WITV, Ft. Lauderdale, Fla., 48:3 

WLAM-TV, Lewiston, Me., 48:3 

KTVA, Anchorage, Alaska, 48:3 

WCSH-TV, Portland, Me., 49:6 

WJDM, Panama City, Fla., 49:5 
WBLN, Bloomington, 111., 49:5 
WRAY-TV, Princeton, Ind., 49:5 
KWTV, Oklahoma City, Okla., 50:1 
WWTV, Cadillac, Mich., 50:1 
WSTV-TV, Steubenville, O., 50:1 
WNAM-TV, Neenah, Wis., 50:1 
KFYR-TV, Bismarck, N. D., 50:1 
WAYS-TV, Charlotte, N. C., 50:2 
WSIL-TV, Harrisburg, 111., 50:2 
KOAM-TV, Pittsburg, Kan., 50:2 
W AIM-TV, Anderson, S. C., 50:2 
KOMU-TV, Columbia, Mo., 51:4 
WRTV, Asbury Park, N. J., 51:5 
KATV. Pine Bluff, Ark., 51:5 
WDAN-TV, Danville. 111., 51:5 
WEAU-TV, Eau Claire, Wis., 51:5 
KID-TV, Idaho Falls, Ida., 51:5 
WJHP-TV, Jacksonville. Fla., 51:5 
KOA-TV, Denver, Colo., 52:4 
KSLA, Shreveport, La., 52:4 
WFBC-TV, Greenville, N. C„ 52:5 
WLBT, Jackson, Miss., 52:5 
KTVU, Stockton, Cal., 52:5 
KMID-TV, Midland, Tex., 52:5 

Cleveland TV-newspaper battle over crime pro- 
grams, 3:6 

Wyman blames TV for newspapers’ loss, 5:1 
Biggers see little danger from TV, 18:7 
‘Collier’s’ goes bi-weekly, blames TV, 19:10 
ownership of TV stations, 27 :1 
New York strike, 49:8, 50:12 
PATENTS (see also Anti-Trust) 

GE-RCA litigation, 24:13 
Westinghouse releases 200 patents, 34:11 
Armstrong grants $50,000 for study of courts, 

dispute over color, 52:11 


campaign expenditures, 1:12 
CBS's Paley asks shorter campaigns, 3:12 
Miami U survey favors short campaigns, 9:9 
Ingle leaves Republican committee, 20:6 
Eisenhower-cabinet telecast, 23:8 
demagogue on TV feared by Canham, 24:14 
ex-Sen. McFarland buys 40% of applicant, 28:12 

all facets of industry in 1953, 1:2, 51:11 
station & receiver growth, 1:10, 2:9, 4:7, 25:12, 

telecasting income, 15:14, 16:16, 33:3 
receiving tube sales, 17:12, 25:12 
business generally, 35:12, 51:11 
TV-appliances by 1960, 38:14 
PRICE CONTROLS — see Mobilization 
PROFITS, TV STATION — see Financial Activity 
George S. Kaufman episode, 1:6, 2:7 
Coronation, 2:7, 19:10, 23:8, 24:14, 25:6 
Inauguration coverage, 4:4 
Administration TV-radio “open door,” 4:5 
birth of son to Lucille Ball-Desi Arnaz, 4 :5 
NBC’s Robert Sarnoff sees film comprising 70% 
of TV fare in 5 years, 5:6 
CBS & NBC cooperate on Ed Sullivan program, 

court holds giveaways legal, 6:12, 42:12 
Voice of Democracy, 8:10 

built-in TV facilities for public halls urged, 9:9 

A-bomb blast, 11:9, 12:12 

"road companies,” 14:10 

'TV Guide,’ 14:14 

Teleprompter, 15:12, 49:13 

cost of programs, by ‘Television Magazine,’ 

WAAM, Baltimore, underwrites African expe- 
dition, 25:6 

Lucille Ball "red” charge, 38:16 
UP telephoto service, 40:5 

Murrow’s “Case for Milo Radulovich,” 43:7, 48:8 
Godfrey fires La Rosa & Bleyer, 43:7, 44:8 
WPIX "satellites,” 45:8, 50:12 
unions say telethons out, 45:10 
New England uhf network, 49:5 
gratuities attacked, 49 :7 
banks back program production, 49:14 
“Aware Inc.” formed, 51:5 
President's news conference taped, 50:7 

’Look’ magazine, 1:7, 51:6 
‘Radio Daily,’ 2:12 
Emmy, 6:4 

George Polk Memorial, 11:13 
Alfred I. duPont, 13:6 
Sigma Delta Chi, 15:7 
Ohio State Institute, 16:16 
Peabody, 17 :7 
‘Variety,’ 18:7 

Academy of Radio & TV Arts & Sciences, 20:7 
Dr. Lee deForest, 35:16 
Christopher, 42:6 
Sylvania, 49:8 
‘McCall’s Magazine,’ 52:8 

spurious radiation, 1:10, 2:11, 3:10, 40:5, 43:12, 

staff realignment, 3:10 
Zbar named chief service instructor, 4:10 
1952 TV-radio production report. 5:9 
broadening scope, 6:8, 14:12, 17:12, 46:11 
McDaniel elected temporary president, 25:10 

manufacturer failures, 25:12, 48:11 
set servicing booklet, 25:12 
changes name to RETMA, 31:11 
hi-fi standards, 36:10, 47:10 
new boards, 37:10 
committee chairmen, 38:13 
west coast office, 39:12 


Moch says 25,000 more servicemen needed, 2:10 
Lang discusses TV servicing problems, 3:9 
serviceman convicted of cheating, 8:12 
Roper survey of public’s attitude, 29:11 
rhombic repeaters, 35:12, 51:5 
annual bill estimated at $250,000,000, 42:10 
GE survey of servicemen, 52:12 
RECEIVER PRODUCTION (see also individual 

spurious radiation, 1:10, 2:11, 3:10, 40:5, 43:12 

final report on 1952 by RETMA, 5:9 
KWKH making receiving antennas, 9:9 
compared with auto production, 9:11, 45:13 
RETMA 7-year cumulative shipments, 11:12 
DuMont adjacent-channel filter, 13:11 
printed circuits planned for TVs, 13:14, 50:10 
set distribution, by Market Research, 15:11 
vacations, 18:11, 20:9 
top producers, 20:8, 39:12 
parts show, 21:8 

GE automatic production technique, 23:13 

manufacturers in Factbook No. 17, 28:8 

RCA printed-circuit IF amplifier, 29:11 

AEPEM officers, 31:13 

Census reports 1952 volume, 32:10 

coin-operated, 34:10 

high-fidelity pushed, 35:11 

“Project Tinkertoy,” 38:15 

receiving tube prices up, 39:11 

inventories, 42:9, 45:11 

NEMA officers, 46:11 

manufacturers’ predictions for 1954, 51:11, 52:12 
trade-marked words, 52:11 
John E. Pearson Television Inc. formed, 3:7 
‘Billboard’ reports billings, 16:16 
station ownership by reps, 23:4, 29:12 
Katz forms Station Films Inc., 25 :6 
number of TV stations per rep, 27:5 
SRA asks FCC to halt network “encroachment,” 

Raymer takes over Taylor, 48:7 
WTVN, Columbus, 3:7, 9:14 
KFMB-TV, San Diego, 5:3, 9:14, 23:3 
WPTZ, Philadelphia, 8:1, 12:12, 22:12 
KONA, Honolulu, 11:1, 23:2 
KING-TV, Seattle, 25%, 11:1 
WBRC-TV, Birmingham, 13:3, 21:10 
KDYL-TV, Salt Lake City, 14:4, 26:16 
WAFM-TV, Birmingham, 15:1, 17:7, 24:14 
WALA-TV, Mobile, 23:3 
KOLN-TV, Lincoln, 30:3, 34:12 
KRTV, Little Rock, 30:3 
KDZA-TV, Pueblo, 31:1, 47:12 
WABI-TV, Bangor, 31:1 
KRBC-TV, Abilene, 35:6, 38:8 
stations in negotiation stage, 35:6, 48:12 
KCMO-TV, Kansas City, 40:14, 41:12, 46:12 
WSUN-TV, St. Petersburg, 41:12 
KPIX, San Francisco, 45:15 
KLAC-TV, Los Angeles, 46:12, 49:6, 52:14 
KFSD-TV, San Diego, 46:12 
KFDA-TV, Amarillo, 46:12 
KXLY-TV, Spokane, 49:6 
KAFY-TV, Bakersfield, 50:12 
SATELLITES — See Boosters & Satellites 
SMPTE — see Movies 



major league TV schedules, 5:6, 33:12 
Sen. Johnson bill banning TV, 12:7, 19:6, 22:8, 
24:14, 25:7, 28:12 


1952 TV-radio income, 1:7, 23:8 
Green calls TV “threat," 18:7 
WOV defies Marciano-La Starza blackout, 38:16 

NCAA controls voted, 2:12 
NCAA plan, 18:7 

GM sponsoring NCAA schedule, 20:6, 25:7 

dissents from NCAA plan, 21:5, 22:13, 39:14 

Tatum blames TV and traffic, 45:16 

court NFL decision, 46:3 

Bert Bell wants more TV, 52:8 

bowls’ TV take, 52:14 


SUBSCRIBER-VISION— see Subscription TV 

Advertest survey of N. Y. public, 8:13 
Howard-Yale booster, 13:16 
deprecated by Sarnoff, 18:1, 19:6 
Leonard Goldenson dubious, 21:5 
worth a try, says Jack Gould, 25:13 
opposed by ‘Motion Picture Herald,’ 28:7 
Hinshaw bill to make service common carrier, 
31:9, 41:11 

uhf grantees petition, 32:3 37:8, 38:10, 41:11, 

43:8, 48:8 

Comr. Webster’s views, 38:10 



public demonstrations, 23:15, 28:7 
Western Union tieup seen, 24:7 

Palm Springs inauguration, 45:8, 49:7 
SURVEYS (sec also Home Life, TV’s Impact on) 
'Life’ study of TV-radio vs. magazines, 25:6 
Woodbury College, 25:13 
Boni, Watkins, Mounteer, set sales, 30:8 
Federal Reserve Board, 30 :8 
Videotown, 37:12 

Advertest, summer viewing, 39:14 
Market Research, set distribution, 46:10 


TV tape recording, 1:4, 13:16, 18:5, 26:16, 43:13, 
45:4, 49:1, 52:14 
improved kines, 2:4 
new MMM tape material, 5:12 
business booming, phono makers tell NPA, 6:10 
RIAA officers, 7 :10 
Armour tape playback head, 17 :12 
RCA’s Sacks sees $200,000,000 year, 26:15 
Soundscriber 24-48 hour unit, 33:11 
roundup in ‘N. Y. Times,’ 42:10 
“best year,” says ‘Wall St. Journal,’ 49:12 


Wisconsin set levy, 1:12 

excess profits, 23:14, 25:13, 50:12, 52:13 

movie admission, 30:12 

color set exemption asked, 32:8 

TV set evaluation in Denver, 40:14 

TELEMETER — see Subscription TV 
TELEVISION FUND — see Financial Activity, 

THEATER TV — see Movies 

in hearing aids, 1:11, 2:11, 3:10, 4:10 

Bell Labs production rate, 4:10 

substitute for germanium, 4:10 

Clevite buys control of Transistor Products, 6:11 

Shockley awarded prize, 8:13 

Hydro-Aire announces production, 9:11 

‘Fortune’ article, 11:13 

CBS-Hytron production, 11:13, 16:15 

IRE convention “glamour baby,” 13:11 

Zenith reports failures, 16:16 

Westinghouse & DuMont production, 17 :12 

new GE production technique, 17:13 

RCA commercial availability, 20:11 

RCA 425-mc unit, 28:9 

Sylvania tetrode and pentodes, 30:11 
Bell Labs evaluates first 5 years, 31:13 
first use in TV visualized, 32:11 
GE all-welded units, 36:15 
Fink evaluates progress, 37:11 
BDSA assistance, 43:13, 44:11 
CBS-Columbia test equipment, 43:13 
Minneapolis-Honey well power unit, 45:15 
Philco “surface-barrier,” 49:12 
TRANSIT FM — see Frequency Modulation 
TRANSMITTERS — see Equipment, Telecasting 
TUBES, TV PICTURE (see also individual manu- 
facturers & Color) 

RCA’s Thees predicts shortage, 2:10 
phosphors $3,000,000 annual business, 2:11 
24-in. for fall-winter, 11:11, 14:11, 22:9 
GE internal magnetic focus, 13:10 
16-in. history cited in color petition, 26:10 
National Union reports brighter gun, 26:15 
GE transparent, 28:11 
high demand for aluminized tubes, 29:10 
bent-neck, 31:13 
RCA reorganization, 44:11 
UHF (Ultra High Frequency) (see also 
individual manufacturers) 


survey of supply & demand, 1 :8 

Howard Sams tests, 3:12, 13:10 

Waters Conley Co. plans production, 6:5 

NARDA urges members to put uhf across, 7 :12 

Hooper survey of Atlantic City, 9:7 

tuner trends, 10:11, 21:7, 23:12 

new antenna makers, 10:11 

sales, 21:7, 34:9, 45:6 

estimate of set & converter output, 27 :4, 38 :5, 

45:6, 50:9 

vhf reception of uhf suggested, 33:7 
first uhf booster, 40:11 
installment plan for conversions, 51:13 

FCC’s Allen discusses allocation plan, 4:11 
problems of WFPG-TV, Atlantic City, 5:5 
summary of experience to date, 8 :4, 17 :2, 39 :5 
WHUM-TV start with high power, 8:5 
interference problems, 8:5 

WHYU-TV proposes “marker” signal, 8:6, 23:12, 
28:5, 35:10 

RCA’s Taylor on coverage, 14:10 
booklet by KCTY, Kansas City, 19:8 
DX reception, 23:16, 25:8, 27:12, 40:5 
American Research Bureau studies, 24:1, 28:1, 

Comr. Hyde on vhf-uhf competition, 24 :3 
promotion of WVEC-TV, Norfolk, 25:1, 29:7, 

31 :9 

WROV-TV, Roanoke, quits, 26:4, 29:3 
Comr. Sterling comments on uhf, 26:11 
FCC studying network-uhf relations, 31:1, 33:1, 
34:6, 38:1, 51:4 
NBC promotion booklet, 35:5 
replace vhf with uhf in St. Louis, FCC asked, 
42:8, 44:12 

UHF TV Assn., 43:7, 48:8, 52:8 

ABC’s “P’s & Q's of V’s & U’s,” 43:8 

FCC rejects channel switch applications, 44:12 

Doerfer’s analysis, 47:6 

WBES-TV, Buffalo, quits, 51:3 

FCC defends vhf-uhf intermixture, 52 :3 

Case Studies 

Atlantic City & York, 6 (special report) 

Wilkes-Barre-Scranton, 7:1 

South Bend, 9:3 

Youngstown, 10:4 

Roanoke, 12:3, 26:4 

Reading, 15:3 

roundup, 17:2, 39:5 

Pittsburgh, 43 :4 

Transmitting Equipment 
directional antennas, 8 :14, 46 :6, 47 :6 
KFEL-TV offers experimental equipment, 9:7 
GE 5-kw & 250-watt tubes, 12:11 
Eimac & Varian high-powered tubes, 13:10, 24:4 
DuMont antenna, 13:10 
Tarzian plans production, 22:8, 44:6 
Continental Electronics plans, 24:4 
Stanford U tests 30-kw klystrons, 34:8 
Eimac 15-kw klystron, 35:10 
RCA tetrode, 36:12, 44:6, 52:8 
RCA magnetron, 40 :13 

Doherty urges legislation re music on TV film, 


CIO plans $1,000,000 on public relations, 23:9 
IUE-GE contract, 25:11 
strike at WDAF-TV, 25:14 
IUE Washington conference, 33:9 
WOR-TV strike, 34:11, 35:8, 37:4, 40:6 
AFM collections from TV film, 35:16 
ASCAP royalties, 35:16 
DuMont-IUE contract, 41:11 
actor suspended for insulting sponsor, 50:4 
Supreme Court upholds firing of technicians, 

WAGE CONTROLS — see Mobilization 



Palo Alto laboratories, 2:11 
dollar volume, 4:7 

old markets most important, says Siragusa, 4:7 

export subsidiaries, 5:10 

“Peter Pan” promotion tieup, 5:10 

new sets, 5:10, 23:10 

optional continuous uhf tuner, 6:9 

price increases, 6:10 

ad expenditures, 7 :10 

financial reports, 12:11, 15:12, 17:14, 18:13, 
33:11, 44:8 

officer stock options, 14:13 
favors premium selling 39:12 
Siragusa sees little export market in Europe, 

AEROVOX CORP., 5:11, 10:13 
ARVIN INDUSTRIES INC., 14:13, 26:14, 35:16, 

AVCO — see Crosley 
BELMONT— see Raytheon 

CORP.. 2:10, 26:14 

INC., 20:9 



new sets, 2:10, 26:14, 32:10 
IT&T financial reports, 15:13, 24:13, 39:13 
IT&T absorbing domestic subsidiaries, 22:10 
CBS-COLUMBIA INC., 2:10, 25:11 
expansion, 8:13 
color tube, 41:1, 42:3, 47:10 
CLAROSTAT MFG. CO. INC., 18:13, 20:10 
CLEVITE CORP., 9:13, 16:12, 45:14 
COLLINS RADIO CO., 13:16, 44:8 
CORNELL-DUBILIER, 3:11, 6:11, 9:13, 20:10, 


financial reports, 7:13, 16:12, 20:10, 27:11, 39:13 
new sets, 25:11 

Avco buys Moffats Ltd., Toronto, 28:11 
Avco consolidates Crosley-Bendix distribution, 

portable clock-radio-phono combination, 35:14 
reorganization, 36:8 

takes Lawrence color tube license, 45:12 



expansion, 10:13 

financial reports, 13:15, 15:12, 19:9, 28:11, 43:13, 
51:8, 52:13 

“Du-mitter” shipments, 14:10 
film scanner, 14:10, 19:10 
handling Motorola microwave, 16:13 
new CR tube plant, 20:11 
new sets, 25:11, 34:10, 50:10 
equipping Statler hotels, 31:12 
transmitter div. staff realigned, 38:15, 40:12 

financial reports, 3:11, 9:13, 17:14, 22:11, 35:15, 

proposed merger with Webster-Chicago, 4:11, 
5:11, 6:11 

price increases, 7:12 
new sets, 27:10 
air conditioners, 36:11 
“Autobrader” for printed circuits, 39:13 
$700 color sets, 40:6 
Washington laboratory, 51:13 
ERIE RESISTOR CORP., 16:15, 20:10, 23:14 

GABRIEL CO., 8:10, 20:10, 36:8 

Sahloff says company will double production, 3:9 

50 fellowships at Union College, 6:9 

internal magnetic focus picture tube, 13:10 

strike, 15:11, 23:7-12, 24:12 

financial reports, 17:14 

new sets, 26:14 

light bulb anti-trust decision, 40:11 
consent judgment on electrical equipment, 41:10 
wants “rightful share” of TV market, 43:13 
robot factory control, 45:15 

financial reports, 3:11, 20:10, 24:13, 29:11, 40:12, 

expansion, 12:10 

anti-trust judgment on condensers, 41:10 
tieup with Pye Ltd., 3:10 
financial reports, 14:13, 36:15, 45:14 
directors, 18:13 
new sets, 2:10, 32:10 
financial reports, 12:11, 29:11, 47:11 
financial reports, 13:15 


Loughren awarded Sarnoff medal for color work, 

financial reports, 12:11, 16:15, 30:11, 41:11, 50:11 
Kansas City plant, 18:12 
new sets, 28:10 
eastern distribution, 35:14 
views on color, 46 :9 


fight over Plamondon, 11:10, 13:14, 14:13, 15:13, 
16:14, 18:13 

financial reports, 24:13, 38:15, 51:8 


24:13, 32:11, 51:8 

GRAPH CORP. — (see Capehart-Farnsworth) 
I-T-E CIRCUIT BREAKER CO., 20:10, 39:13 

JACKSON INDUSTRIES INC., 12:10, 13:15, 18:12, 
22:10, 24:11 


industrial TV, 4:10 
financial reports, 19:9 

buys Pacific Instruments & Control, 40:11 
LEAR INC., 16:15 
new sets, 2:10, 26:14 

Freimann says no markets “saturated,” 6:10 
financial reports, 5:11, 17:14, 22:11, 31:9, 40:12, 

Freimann questions hi-fi claims, 26 :14, 29 :9 
ads on color, 44:11 


P. R. MALLORY & CO., 7:13, 10:13, 13:15, 43:13, 


new sets, 2:10, 27:10 

communications-electronics subsidiary, 2:11 
2-lb. “Handie Micro-Talkie,” 4:10 
financial reports, 6:11, 14:13, 16:15, 19:9, 31:9, 

Holsten analyzes Buffalo potential, 25:8 
views on color, 40 :6 
describes challenges to engineers, 40:13 
featured in 'Wall St. Journal,’ 45:13 
color publicity, 46:11 
MUNTZ TV INC., 10 :13, 25:13, 50:9 

MUTER CO., 15:12, 17:14, 31:9, 43:13 

18:13, 31:9, 35:15 
OAK MFG. CO., 13:15, 25:13 

new sets, 2:10, 26:14 
Schoenen retires, 14:10 

financial reports, 15:12, 18:13, 39:13, 46:14 
buys Electrona Corp., 17 :12 
closed-circuit TV meeting, 1:10 
expansion, 4:10 
new sets, 26:14 
fire, 37:10 




financial reports, 6:11, 18:13, 31:9, 38:16, 43:13, 

stock registration, 13:15, 16:15 

new sets, 1:10, 23:10 
expansion, 2:10, 15:11 
plant in Israel, 2:11 
ad budget, 8:12 

James M. Skinner Sr. dies, 8:12, 11:13 
financial reports, 10:13, 31:9, 32:11, 47:11 
first Quarter sales rate, 13:14 
flying-spot scanner, 16:15 
officer holdings, remuneration, 20:10 
convention, 24:12 
uhf film, 31:12 

washing machines & dryers, 50:10 
PYE LTD., 3:10, 35:15 


factory in Spain, 2:10 
loans, 3:11, 16:15 

Sarnoff & Folsom stock options, 8:10, 42:11 
payments to suppliers in 1952, 9:11 
financial reports, 9:13, 19:9, 30:11, 43:13, 51:8 
backs musical comedy, 12:12 
TV tape recording, 13:16, 45:4, 49:1 
TV technical clinic, 14:10 
Sarnoff NARTB address, 18:1 
rumored buying Kelvinator, 22:10 

'Fortune' article on CBS vs. NBC, 29:6 
Zworykin shows electronic-controlled car, 30 'll 
Navy 1.2 mw transmitter, 46:11 
Jolliffe sees “electronic home of future,” 46:11 
building new Camden headquarters, 51:13 
shifting from J. Walter Thompson, 52:7 
uhf, 2:2 
new sets, 23:10 

financial reports, 1:7, 14:13, 24:13, 30:11, 32:11, 
38:15, 40:12, 61:8 
new sets, 2:10, 31:12 
expansion, 6:11 

technical programs for public, 11:12 
ultrasonic machine tool, 30:11 
memory tube, 31:12 
salaries, 33:10 

radar for small craft, 40:13 
SENTINEL RADIO CORP., 2:10, 27:11 
SHELDON ELECTRIC CO. (Allied Electric Prod- 
ucts Inc.), 14:13, 35:15 
SIGHTMASTER CORP., 25:13, 38:15 
new sets, 2:10, 34:10 

financial reports, 6:11, 17:14, 34:11, 36:8, 49:13 


82-ehannel tuner ready, 9:10 

financial reports, 14:13, 17:14, 24:13, 34:11, 47:11 
officers’ remuneration, 23:14 
Thias Research Div. formed, 42:10 
color decoder, 45:12 

50-kw vhf transmitter, 14:10, 49:9 
new camera, 17:14 

STEWART WARNER CORP., 2:10, 14:13, 18:13, 



financial reports, 9:13, 17:14, 27:11, 31:9, 44:8 
new sets, 28:10 

part owner of Electronic Control Systems Inc., 



financial reports, 1:7, 13:15, 18:13, 30:11, 43:13 
tubes stolen, 6:10 
expansion, 8:13 
stock increase, 15:13 
merchandising idea, 23:12 
estimates position in industry, 27:11 
new sets, 28:10 
5,000,000th picture tube, 33:10 
Mitchell discusses executive training, 40:11 
FTC adverse ruling on tube sales, 52:10 
TRANSVISION INC., 39:11, 41:11 
TRAV-LER RADIO CORP., 13:15, 16:15, 32:11 

TUNG-SOL ELECTRIC CO., 19:9, 26:11, 32:11, 

VIDEO PRODUCTS CORP. (Sheraton), 38:14 

proposed merger with Emerson, 4:11, 5:11, 6:11, 
16:14, 18:13 

financial reports, 15:12, 34:11, 45:14 

42-tube color set, 1:9 
new sets, 1:10, 28:10 
financial reports, 9:13, 18:13 
estimated production, 43:12 
price cuts, 46:8 

changes name of broadcasting subsidiary, 51:14 


18:13, 45:14 

WILCOX-GAY CORP., 12:10, 15:12, 18:13, 23:14, 
39:13, 49:13 

financial reports, 4:11, 7:13, 12:11, 18:13, 24:12, 
34:11, 45:14 
officers salaries, 13:15 
Teco Inc., 20:10 
defends strips, 26:15 






ri & y ! 01 r u Hi fa ! M I 

I fcfir&ijm i r 

January 3, 1953 

3 More on Air, UHF Shipments Speeded, page 1 
1952 Was Good But 1953 Looks Better, page 1 
Tape-Recorded TV Pictures Coming Up Fast, page 4 
FCC's One-a-Day Pace Brings 6 More CPs, page 4 
AM Stations Up to 2516 at End of Year, page 5 

Early UHF Starters & Other Upcoming Stations, page 5 
Washington Post & WMBR Profit-&-Loss Reports, page 6 
Year's Output & Sales About 6,000,000, page 8 
UHF Set Demand Good, Supply Improving, page 8 
Frank White Succeeds McConnell as NBC President, page 10 

In this 

(For Early Reports on UHF Reception and Receiver Demand in New-Station Areas, see pp. 8-9) 

3 MORE OH AIR, MF SHIPMENTS SPEEDED: Two new uhf stations and one vhf went on air 

this week, or just before New Year's Day. At same time, RCA disclosed shipments of 
2 more 1-kw uhf transmitters Dec. 31 — to Youngstown grantees WKBN-TV (Channel 27) 
and WFMJ-TV (Ch. 73), either or both of which will go on the air any day now. 

Biggest uhf transmitter maker , RCA disclosed that it will also ship a trans- 
mitter to WJTV, Jackson, Miss . (Ch. 25), which is otherwise all set up to go and may 
turn on power Jan. 12-15. Then, shipments go to WAFB-TV, Baton Rouge (Ch. 28) and 
WROV-TV, Roanoke (Ch. 27), latter now informing us on-the-air date is Jan. 20. 

Eight uhf transmitters per month are promised next few months by RCA and 
this may be increased to 10 before mid-year . "We'll catch up with orders for sure," 
said spokesman, "and we'll be ahead of receivers." He quickly explained he didn't 
mean receiver production, but rather ability to convert vhf, install uhf antennas. 

This week's first starter was WKAB-TV, Mobile (Ch. 48), which became 15th 
post-freeze station (5th uhf) to go on air when it began operation Dec. 29 at 5:30. 
It thus beat still-delayed vhf WALA-TV, Mobile (Ch. 10) by possibly week or more. 
City is first where uhf & vhf were slated to get practically equal start. 

Wilkes-Barre ' s WBRE-TV (Ch. 28) began test patterns Dec. 30 at 11:58 p.m. 
started commercial service at noon New Year's Day. It's using own microwave setup 
to pick up either WNBT from New York or WPTZ from Philadelphia for network relays. 

El Paso's KTSM-TV (Ch. 9) got first equipment tests on air Dec. 31, went on 
with test patterns next few days, was slated to begin programming Sun., Jan. 4, at 
2:15 p.m., will continue on daily schedule of 5:30-11 p.m. thenceforth. It's city's 
second vhf, KROD-TV (Ch. 4) having started Dec. 4. And from hard-pressing KXLY-TV , 
Spokane (Ch. 4), its Christmas Day start having been delayed (Vol. 8:52), came word 
at week's end that mid-January start is now likely. 

[ For latest reports in our continuing survey of upcoming stations, see p. 5.] 

1952 WAS GOOD BUT 1953 LOOKS BETTER: This time last year , taking inventory and mak- 

ing our perennial forecasts for TV's New Year, we underestimated 2 basic factors : 

(1) Against NPA forecast of output of 5,500,000 TVs and industry consensus 
of 4,500,000, due to defense restrictions, we settled on an in-between guesstimate 
of 4,000,000. Actual 1952 output and sales ran slightly over 6,000,000 (see p. 8). 

(2) We forecast final freeze decision by March 1 (it came April 14) and we 
figured on first new-station grants by June 1 (they came July 11). We thought only 
25-50 new stations would be authorized by end of 1952. Actually, the FCC authorized 
175 up to Dec. 31, 1952 ; and actually, 17 new stations were on the air at year's end 
to bring total now operating to exactly 125 (plus 2 in Canada, 1 on Mexican border). 

Otherwise , our predictions stood up pretty well (see Vol. 7:52) — so here 
we go again, quite confident our 1953 forecasts, if they err at all, are on the same 



conservative side. L ooking into 1955 prospects , this is an amalgam and summary of 
the best thinking of Television Digest's editorial staff, as we pridefully begin 
our 9th volume in the 8th year of publication since Vol. 1:1 of Sept. 1, 1945: 

5}C # % £ 

STATIONS ON AIR & CPs : Some 75-100 more stations will start telecasting, 

bringing total on air to 200-225. About 150-200 more CPs will be granted, mostly uhf 
or small-city vhf. Relatively few grants will be made as result of hearings. Few 
stations will operate at maximum powers during first quarter, but many Channel 2-6 
stations will reach 100 kw by end of year and a few Channel 7-15 stations will hit 
516 kw . Most uhf will run 15-25 kw, a handful up to 250-300 kw, none at 1000 kw. 

TELECASTING BUSINESS : If TV network billings are an index — as they always 

have been in radio — the business of telecasting accounted for considerably more 
than S300.000.000 in time sales alone during 1952 (vs. FCC-reported $235,700,000 in 
1951) , and all signs point to substantially more in 1953 . Network time sales totaled 
about $160,000,000 in 1952. Old rule-of-thumb in radio was to double network figure 
to account for whole industry. Applying it to TV, we get $320,000,000 , which looks 
like fair figure. With more stations on the air this year, 1955 figure could go as 
high as $500,000,000 . And that doesn't include expenditures on talent & production. 

SET OUTPUT & TRADE TRENDS : Some 6,000,000 TVs having been produced and sold 
during 1952, not less than that' number and probably as many as 7,500,000 (or better 
than 1950's record 7,355,000) could be made and marketed this year. That would mean 
present 21,000,000 sets-in-use would swell to well over 27,000,000 . With many sets 
near end of their 8)4-year obsolescence span (Vol. 8:47), with half the sets-in-use 
still 16-in. or under, with 17-in. sets now cheaper than old 7, 10, 12 & 16-in., and 
with 21-in. enjoying huge demand, the replacement market in "saturated" areas (now 
67.7% of U.S. population) looks very goo d. Still-unsold homes in TV areas, plus 
new markets being opened up by new stations and by higher powers for old stations, 
add up to continued good business for TV trade. 

RADIO : Enjoyed excellent 1952 — a record $486,000,000 in time sales, accord- 
ing to NARTB president H.E. Fellows. This compares with FCC-calculated $450,400,000 
in 1951. This, too, in face of considerably reduced network time sales (Vol. 8:52). 
Year's production of 9,200,000 radios brought total to 106,000,000 in use in 98% of 
U.S. homes, which impels Mr. Fellows to predict "even higher gross revenues in 1953." 
We don't know — but we do think something has got to "give " as TV continues inroads 
on audience and advertising budgets. And it's hard to believe all 2516 AM and 648 
FM stations can continue to exist and prosper under present pressures — which is not 
to deprecate radio's value as "the most economical advertising medium yet devised," 
as Mr. Fellows puts it. Not only more TV competition but lowered radio network and 
station time rates seem to point to smaller aggregate revenue prospects for 1953. 

* * * * 

That's the larger picture . Getting down to some of the important specifics 
in the telecasting and related fields, these are the prospects : 

The FCC : New chairman to replace Walker, new member to replace Merrill, both 
presumably businessmen or men of experience ; possibly one or 2 additional members 
before year is out. Current generally cooperative attitude toward industry to con- 
tinue, very much subject to the influence of new chairman — possibly Comr. Hyde. 
Commissioners will work harder than ever before, trying to rush final decisions in 
TV hearings and conduct major rule-making hearings at same time. Comr. Hennock's 
influence on wane; unpredictable, a Democrat, even educators pay her little heed now. 

Congress : Several investigations of FCC may be launched, but won't amount to 
m uch in long run . GOP probers likely to lose enthusiasm for embarrassing Commission 
headed by "good" Republican. Sen. McCarthy's announced probe into "favoritism" in 
granting of licenses will produce little besides headlines. Rep. Wolverton's fervor 
for investigation into color decision may dissipate entirely, now that CBS system is 
defunct and FCC is quite willing to approve compatible system. Sen. Tobey , as head 
of powerful Interstate & Foreign Commerce Committee, always unpredictable, to oscil- 
late between impassioned attacks on "monopoly" and unaccountable silences. Slowness 
of TV hearings and final decisions, because of insufficient examiners and staff, 


will impel Congress to give FCC more funds . Wraps will come off televising of Con- 
gressional hearings. 

Film: Trend to filmed IV programs will accelerate as f ilm-vs.-live contro- 
versy rages fiercely as ever. While it's inevitable that major film producers will 
some day release their written-off backlog of old feature pictures to TV, 1953 may 
see trickle rather than flood of "new oldies ", with most big studios still holding 
back under exhibitor pressure. But TV's impact on theatregoing and on total of film 
houses will be felt more than ever, and lure of ready cash from increasing number 
of TV stations will be hard for either big or little producers to resist. 

Sports : National Collegiate Athletic Assn, to continue tight restrictions 
on college football TV — - but not so severe as in 1952 , in face of pressures from 
public and telecasters. Justice Dept, anti-trust suit against National Pro Football 
League, whether successful or not, will add to pressures to force some modification 
of TV "controls". Clamor for TV restrictions will increase in other sports, notably 
boxing and baseball, but no overall "control" plans are likely. 

Theatre TV : Commission will be tough to convince that special frequencies 
should be set aside for this new medium. Decision probable in latter half of year. 
Meanwhile, closed-circuit theatre-TV shows will continue to be few and far between , 
though new program material will be tested ■ — such as vaudeville and drama. Boxing 
will continue to be biggest drawing card. Number of equipped theatres may increase 
from today's 100-plus to nearly 175. 

Pay-as-You-Look TV : Full-scale FCC hearing on principle of pay vs. free TV 
likely (Vol. 8:52), ramifications to drag it out but final decision by end of year 
conceivable. There's 50-50 chance the FCC will favor principle, but probably won't 
favor any one system over another. But so many complications will develop that 
actual start of system in 1953 is extremely unlikely. 

Coaxial & Microwave Facilities : Majority of new stations will be brought 
within reach of network service — but speedy expansion of networks, quick accept- 
ance of new outlets by advertisers, seem unlikely on account of high cost of TV time. 
Rapid increase in number of circuits , enabling many more multiple-station markets to 
get several fulltime network services. 

Community Antennas, Boost e rs & Satellites : Community systems will continue 
rapid expansion, but some will drop out as new stations take the air and as powers 
increase. FCC will approve use of microwaves to bring signals to very remote com- 
munities. Proponents of boosters and satellites may ask FCC for hearing to estab- 
lish such outlets on regular basis, but no final decision likely in 1953. 

Educational TV : Ten or 12 stations should be on air by end of 1953; 80-90 
more applications likely. Best on-the-air prospects are in Los Angeles, St. Louis, 
Houston, Boston, Pittsburgh, Atlanta, Detroit, San Francisco, Philadelphia, New 
Brunswick, N.J., Manhattan, Kan. About 30 stations will get Ford Foundation grants . 

Color : Compatible system will be approve d by FCC after brief hearings. NPA 
will lift ban on the production of home color sets. But few, if any, sets will be 
offered to public in 1953. Mass production unlikely to come until 1954. 

* * * * 

Among miscellaneous other subjects , we predict quick FCC approval of long- 
delayed ABC-United Paramount Theatres merger following Jan. 5 oral argument. If the 
Commission wants more time to think over other phases of so-called Paramount case, 
such as Paramount-DuMont control issue, merger issue will be severed and granted. 
When Congressional critics are made familiar with facts of merger, they will drop 
their much-publicized "opposition" reported in press. 

TV receivers' most popular size will continue to be 21-in . , with 24-in. to 
be up-&-coming by end of year and some 27-in. on market early. Printed circuits 
will appear in some TV sets. Transistors will reach the mass-production stage, some 
possibly being incorporated into TV sets by end of year. Barring all-out war, there 
will be no important materials shortages , with most NPA controls removed by mid-year. 
Price controls will be out the window from April 30. 

Military electronics production will climb to "plateau" in second or third 
quarter, remain there for rest of year at dollar value of $3 billion or more. 


TAPE-RECORDED TV PICTURES CGMIIxG UP FAST: Progress in magnetic tape recordings of 
TV pictures , as demonstrated this week in Hollywood by Bing Crosby Enterprises, un- 
questionably rates the adjective "astonishing". 

When system was first demonstrated over year ago (Vol.7:46), engineers con- 
ceded that the crooner's organization had achieved remarkable feat in being able to 
produce recognisable pictures. But here's how New York Times' reporter describes 
this w r eek's demonstration: 

" Those who a little more than a year ago saw the company's initial attempt 
to tape-record TV off the air expressed amazement over the quality [of current pic- 
tures]. In the first stages of the experiment images were barely discernible. [In 
today's showing] the lighting was bright and the images came through with a minimum 
of distortion, but they had a persistent grainy quality that covered the screen. 

It was like looking at a worn print of a motion picture." 

Though network engineers are pleased with development , they point to tremen- 
dous strides already made in improvement of kinescope recordings. They agree that 
film recordings still have a wey to go but confess they don't know whether ideal 
method of future will be film, tape or something else. 

Further demonstrations will be held in May , said Frank Healey, head of 
Crosby's electronic division. By then, he said, refinements would produce picture 
equal to live telecasts. Commercial production of equipment is expected by Janu- 
ary, 1954. Though recorder will sell for $50-$60,000 , Healey pointed out that 15- 
min. tape show would cost only §80, compared with up to §600 for 15-min. kine. 

Additional advantages of tape, according to Healey: (1) Simultaneous record- 
ing of picture and sound which can be played back instantaneously. (2) Re-use of 
tape, just as with audio tape — through simple electronic "erasure". 

Tape is 1-in. wide, but ]£-in. tape is planned ; running speed wasn't given. 
Mr. Healey said color TV can be recorded as well as black-&-white. Development was 
under direction of Crosby's chief engineer John T. Mullin, was achieved in collab- 
oration with Ampex Electric Corp . and Minnesota Mining & Mfg. Co . Crosby plans to 
license manufacture of equipment to Ampex, which makes sound recording equipment, 
and units probably will be leased to stations and studios. 

FCC's ONE-ABAY PACE BRINGS 6 MORE CPs: FCC rounded out the year with neat 175 CPs — 
having granted 6 this week (2 vhf). This means the remarkable rate of one-a-day 
since processing of applications began July 1. Vhf grants total 48 , uhf 127 . 

Commission picked 3 grants from Group A priority list, reaching down to the 
159th city. The 3 Group B grants ranged from 8th city to 176th. Comr. George Ster- 
ling is particularly pleased with this week's batch, since it includes first CP in 
his native state of Maine. 

While hitting smaller and smaller cities in Group A, Commission is finding 
fewer and fewer applications. At current rate, FCC may soon race clear to end of 
Group A, then work back and forth over entire list, granting uncontested applica- 
tions wherever they crop up. In Group B, end of list may soon be reached, too, but 
for different reason — most channels are contested. 

Week's vhf CPs : Bangor, Me . , WABI, No. 5; Altoona, Pa ., WFBG, No. 10. Uhf 

grants went to : Festus, Mo ., Ozark TV Corp., No. 14; Lakeland, Fla ., WONN, No. 16; 
New London, Conn ., WNLC, No. 26; Harrisburg, Pa ., Harrisburg Broadcasters, No. 71. 

Festus is by far the smallest town (pop. 5199) to get CP so far. But its 
transmitter site is only about 20 miles from downtown St. Louis. Principals are 
accountant John T. McKenna, TV film producer Carl G. Mclntire, ex-Congressman Ray- 
mond W. Karst, who is gen. counsel of Economic Stabilisation Agency, and flying 
school operator George Menos. Harrisburg grantee is owned by Donald E. Newhouse, 
son of newspaper chain operator S.I. Newhouse. 

* * * * 

WWSW's famed court appeal , which sought to force FCC to put Channel 4 into 
Pittsburgh , and which was rendered moot by allocation of the channel to nearby 
Irwin, Pa. , was finally dropped . Attorney Paul Segal issued statement pointing out 
that appeal aroused public interest ; that Pittsburgh Mayor Lawrence then asked chan- 

- 5 - 

nel be assigned to Irwin; that 3 applicants have filed for Channel 11 and 3 for 
Channel 4, promising "a fair and orderly hearing without excessive delays" ; that 
Irwin station "will be able to render some measure of service" to Pittsburgh. 

Another celebrated case moved ahead a notch when Commission set Feb. 2 as 
date for comparative hearing for Channel 8 between WGAL-TV, Lancaster, and WLAN, 
Latter contends it has equal right to the channel, to which WGAL-TV shifted Dec. 31. 
WGAL-TV reports shift was completed at 9:45 p.m., in a blinding blizzard, and that 
increase from 1 to 7.2 kw has improved coverage greatly. 

AN STATIONS UP TO 2516 AT END OF YEAR: An increase of 106 in total radio stations 
authorized by FCC is surprising end-of-year fact disclosed by 1955 AM-FM Directory 
which l ogs all North American radio stations and which goes to our full-service sub- 
scribers in about a week. It shows that the oft-predicted mortality of AM outlets 
simply hasn't happened. And there were only 6 fewer FMs as of Dec. 31, 1952. 

Actual figures are these : Total AM stations authorized at end of 1952 was 
2516 , of which 2577 were licensed and on air and 159 were CPs. On same 1951 date , 
total was 2410 (2506 licensed, 104 CPs). AM total was 2551 at end of 1950 ; 224 6, end 
of 1949; 2151 , end of 1948; 1961 , end of 1947; 1579 , end of 1946; 1056 , end of 1945. 

FM grantees totaled 648 , of which 612 were on the air. Year earlier, total 
was 654, with 640 on air. During the year, 56 FM licenses and 5 CPs were dropped . 
At year's end only 8 applications for new FM stations were listed. 

Our 1955 AM-FM Directory (cost per extra copy, $7.50) also lists all appli - 
cations for new AM stations pending as of Dec. 31. They totaled 232 , as against 290 
year before. Applications for new AM facilities for existing stations were down 
to 159 from 172 year earlier. Dropped during 1952 were 11 AM licenses, 12 CPs. 

Canada's radio stations increased to 190 from 173 during the year, Mexico ' s 
to 315 from 298, Cuba's to 106 from 104 — all logged in the Directory. 

E ARLY UHF starters in more Pennsylvania communi- 
ties are assured in more reports received this week 
from grantees in the course of our continuing survey of 
upcoming new stations. December starters in York (Vol. 
8:52) and Wilkes-Barre (see p. 1) undoubtedly will spur 
others to hasten debuts, especially in light of favorable 
reports on uhf receptivity over their rolling terrains. Fol- 
lowing are reports received this week from uhf grantees: 
WLEV-TV, Bethlehem, Pa. (Ch. 61) is shooting for 
Feb. 15 start, may be a bit later, according to Clair R. 
McCollough, who got grant for third Steinman station Oct. 
29. He’s replacing low-power experimental uhf KG2XAZ 
with new plant. Robert Meeker Associates will be rep. 
Other Steinman stations are the pioneer WGAL-TV, Lan- 
caster, and WDEL-TV, Wilmington, and in Bethlehem area 
it operates AM station WEST, Easton. 

WEEK-TV, Easton, Pa. (Ch. 57) has ordered DuMont 
equipment, will start in matter of days on tower and build- 
ing foundations atop nearby Gaffney Hill (1775-ft. above 
sea level), hopes weather will enable it to complete con- 
struction and get station on air before April 1, reports 
publisher J. L. Stackhouse, Easton Daily Express, grantee. 

WEEU-TV, Reading, Pa. (Ch. 33), whose gen. mgr. 
Thomas E. Martin first gave out that it would begin in 
mid-1953 (Vol. 8:38), then said May 15 (Vol. 8:46), now 
is reported expecting to start in latter February with 
interim GE equipment and with full power in May. That’s 
what consultant Mike Hanna told recent meeting of Read- 
ing Rotary Club. 

WSUN-TV, St. Petersburg, Fla. (Ch. 38) has ordered 
RCA equipment, tower is up, transmitter building com- 
pleted, begins studio construction shortly, reports mgr. 
George D. Robinson. May 1 is still on-air target date. 
Weed & Co. will be national sales rep. 

WFAM-TV, Lafayette, Ind. (Ch. 59) ordered its RCA 
equipment last summer, is waiting for favorable weather 
to begin building transmitter and studio house, expects to 
be in operation on or about May 1, reports president O. E. 

Richardson. Wm. G. Rambeau will be national sales rep. 

WTVM, Muskegon, Mich. (Ch. 35), granted Leonard 
A. Versluis, former owner of WLAV-TV, Grand Rapids 
(now WOOD-TV), hasn’t ordered equipment yet, is still 
in early planning stages, but Mr. Versluis reports he 
thinks he can get it on the air by next Sept. 15. 

* * * * 

Vhf grantees are fewer (only 48 of the 175 to date) 
and there aren’t many new reports from them. Our re- 
port last week from DuMont, stating that it had shipped 
transmitter to KGKL-TV, San Angelo, Tex. (Ch. 3) appar- 
ently was erroneous, for mgr. Lewis 0. Seibert Jr. writes 
under Dec. 26 date to say that equipment has not been 
ordered and construction plans not finalized. Station there- 
fore should be removed from list of Jan.-Feb. on-the-air 
prospects. KTXL-TV, also San Angelo (Ch. 8) has re- 
ported March starting date, though it too had not yet 
ordered equipment. 

WFBG-TV, Altoona, Pa. (Ch. 10), granted last week, 
looks like an early starter, its GE transmitter and an- 
tenna and GPL projection equipment all on order and due 
for speedy delivery, probably within week, according to 
mgr. Jack M. Snyder. It’s using old FM plant, so that 
building is all ready and tower practically ready. On-the- 
air target date is “Feb. 15 or sooner.” H-R Representa- 
tives will be national sales rep. 

WABI-TV, Bangor, Me. (Ch. 5) was another quick 
vhf starter promised this week. RCA equipment has been 
ordered, and mgr. Murray Carpenter said station should 
go on the air Feb. 1. Hollingbery will be rep. Mr. Car- 
penter is equal owner with ex-Gov. H. A. Hildreth, and 
they also have applied for Ch. 13 in Portland. 

KIDO-TV, Boise, Ida. (Ch. 7) has ordered RCA trans- 
mitter & studio equipment and tower from Allison Steel 
Co., Phoenix, has completed building plans, aims to get on 
air by June 1, reports v.p. Walter E. Wagstaff. Blair TV 
will be national sales rep. 

- 6 

Telecasting Notes: Sensitivity of the TV medium il- 
lustrated by summary dropping of playwright George S. 
Kaufman from panel of Lucky Strike’s This Is Show 
Busmess, Sun. 7:30-8 on CBS-TV, simply because he 
quipped during the pre-Xmas program: “Let’s make this 
one program on which no one sings Silent Night.” Result 
was several hundred letters and phone calls in protest. 
Kaufman’s explanation was that he did not wittingly in- 
tend any anti-religious remark; he said, “I was merely 
speaking out against the use and over-use of this Christ- 
mas carol in connection with the sale of commercial prod- 
ucts” . . . Tin Pan Alley, sore beset by Red drives and 
fearful of the offcolor quip ever since it began to lean on 
radio and TV for income, isn’t happy about Kaufman dis- 
missal — Garry Moore even observing, during his own 
CBS-TV show, that “it’s a shame that responsible people 
in the TV industry have given in to such foolish pres- 
sure” . . . Rev. Truman B. Douglass, chairman of Broad- 
casting & Film Commission of National Council of 
Churches, wrote CBS chairman Paley to object, too, stat- 
ing: “The real sacrilege is the merciless repetition of 
Silent Night and similar Christian hymns by crooners, 
hillbillies, dance bands and other musical barbarians.” He 
suggested CBS “begin its reform movement by scrutinizing 
some of these rather than by firing a distinguished play- 
wright who was undoubtedly expressing the sentiments of 
many persons of religious sensitiveness and discriminating 
taste” . . . Religious husband-&-wife team, TV’s first, is 
Rev. Dr. Norman Vincent Peale, minister of Marble Col- 

Personal Notes: Jack Werner, chief of FCC Common 
Carrier Bureau, resigns as of Jan. 6 to join Washington 
law firm of Freedman & Levy; he supervised staff work 
in TV network facilities, theatre TV and like matters in 
addition to telephone and telegraph . . . Earl Minderman, 
asst, to FCC Chairman Walker and his predecessor Wayne 
Coy, and the man credited with ghosting their speeches, 
has resigned to be field liaison officer of the National Citi- 
zens Committee for Educational TV headed by Robert R. 
Mullen, with Milton S. Eisenhower, president of Penn 
State, and Marion B. Folsom, new Undersecretary of the 
Treasury, as honorary chairmen . . . Andrew Ring, veteran 
Washington consulting engineer, has taken Howard Head 
and Stephen Kershner into partnership, renamed firm A. D. 
Ring & Associates . . . Peter G. Levathes, ex-TV chief 
and sales manager of 20th Century-Fox’s Movietone News, 
to join Young & Rubicam as v.p. on special assignments, 
reporting to Anthony Geoghegan, media v.p. . . . Eugene 
Katz has succeeded father, now chairman, as president of 
the Katz Agency, biggest of the TV rep firms. . . . Thad 
Holt, president of WAPI & WAFM-TV, appointed for 
3-year term as director of Federal Reserve Bank, Bir- 
mingham . . . Terrell W. Kirksev, ex-DuMont transmitter 
div. field man in southwest, onetime asst, chief engineer 
of old KBTV. now WFAA-TV, Dallas, named chief engi- 
neer of KDUB-TV, Lubbock, Tex. . . . Jerry Leighton, ex- 
WSAZ-TV, Huntington, joins new WSBA-TV, York, as 
production mgr. . . . Mike Shapiro. ex-WFAA-TV, Dallas, 
named commercial mgr., KDUB-TV, Lubbock, Tex. . . . 
John B. Hughes, commentator, named news director, WOR- 
TV, New York . . . Charles E. Denney Jr., ex-NBC account 
executive (no relation to the exec v.p.), joins Paramount 
Television Productions, assigned first to make study of 
Los Angeles market . . . George McGovern, NBC sales, 
joins Wm. Esty Co. as research director, succeeding Adolph 
Toiga, now with Lennen & Mitchell . . . Max E. Buck, ex- 
Kings Super Markets adv. mgr., named director of adv., 
merchandising & sales promotion, WNBT & WNBC, New 
York . . . Warren Boorom named director of sales promo- 
tion, WTOP & WTOP-TV, Washington, succeeding Hay- 
wood Meeks, now with WMAL & WMAL-TV . . . Bernard 

legiate Church, New York, and Mrs. Ruth Peale, appear- 
ing on What’s Your Trouble? on WCBS-TV, New York, 
Sat. 3:45-4 p.m. ; 26-week series was produced by Broad- 
casting & Film Commission of National Council of 
Churches of Christ . . . CBS-TV to conduct all-day work- 
shop in its Grand Central studio Jan. 29 to instruct min- 
isters and lay associates how they can make maximum use 
of TV facilities . . . WPIX has discontinued Sun. a.m. tele- 
casts from N. Y. churches, plans studio religious program 
Sun. afternoons titled Television Chapel . . . Richmond’s 
WTVR left it to audience to decide whether it wanted only 
New Year’s Day Cotton Bowl game, to which it was com- 
mitted, or also Rose Bowl game, back-to-back due to time 
differential; 2 noon and 2 evening announcements asked 
viewers to vote, with 4826 letters for 2 games, 460 against 
. . . Opera has a future on TV, says NBC music director 
Samuel Chotzinoff in New York Times interview Dec. 28; 
annual NBC-TV series, he asserts, has created vast new 
audience for opera, which he predicted in next decade will 
be as natural to U. S. life as movies . . . Canadian Broad- 
casting Corp. and its Toronto & Montreal stations have 
reached rate agreement with NBC & CBS, whereby U. S. 
networks will pipe sponsored programs to them . . . “Look, 
Folks! I’m on TV!” titles article in January Changing 
Times (Kiplinger) telling laymen how to prepare for a 
TV appearance . . . Petry issues January report titled 
Cost of Reaching Families Through Spot TV . . . CBS 
distributed $100 savings bonds to 92 employes qualifying 
for its 20-year club. 

G. Rasmussen, business mgr. & timebuyer in TV-radio 
dept, of Ruthrauff & Ryan, resigns to join N. Y. office of 
Fuller & Smith & Ross in similar capacity . . . Marshall 
Grant, ex-Ruthrauff & Ryan, joins new Gross-Krasne Pro- 
ductions, Hollywood . . . Arche Mayers, president of Unity 
TV Corp., elected president, National Television Film 
Council, New York . . . H. H. Holtshouser to manage CBS- 
TV spot sales office in Memphis, H. W. Maier Jr. to manage 
radio spot sales, in new separation of functions . . . Car- 
roll H. Marts named gen. mgr. of midwest operations, 
General Teleradio Inc., with George Jeneson, midwest mgr., 
WOR & WOR-TV, now also midwest sales mgr. of KHJ-TV. 


T AIL WAGGING DOG is indicated in profit-&-loss 
statements filed to support Washington Post Co.’s 
application for FCC permission to purchase WMBR & 
WMBR-TV, Jacksonville, for $2,470,000 (Vol. 8:51). 

Net profit of the newspaper company, controlled by 
the Eugene Meyer family, was only $54,500 in 1951, the 
application shows, but for 1952 it will be “in excess of 
$200,000.” Washington Post acquired 55% control (with 
CBS 45%) of WTOP & WTOP-TV in August 1950. The 
TV property is known to be a big earner, so presumably 
accounts for all or most of the newspaper company’s earn- 
ings, if it doesn’t actually make up the newspaper’s losses. 

Alongside radio, the dominance of TV revenues and 
earnings in a joint operation is pointedly illustrated by 
fact that WMBR-TV enjoyed sales of $954,591 in 1951 
while WMBR’s AM-FM revenues totaled $383,225. TV 
expenses were $346,422, AM-FM expenses $325,335. Com- 
bined net operating profit was $282,833, profit after taxes 

In 9 months to Sept. 30. 1952, WMBR-TV sales were 
$650,073, AM-FM sales $286,261. TV expenses were $327, 
595, AM-FM expenses $192,284. Net operating profit on 
combined operations was $332,387 (more than for whole of 
1951) and profit after taxes was $104,527. 

Of total selling price, $1,259,700 will go to Ed Nor- 
ton, $444,600 to Frank M. King, $765,700 to Glenn Mar- 
shall Jr. — latter staying on as gen. mgr. 


M ORE TV SPORTS “controls” are in prospect — this 
time in boxing — despite fact that its 1952 combined 
TV-radio income and boxoffice exceeded 1951’s. Authori- 
tative prizefight publication Ring Magazine estimates box- 
ing’s 1352 TV-radio income at $4,800,000 and gate receipts 
at $4,600,000, compared with 1951 TV-radio income of 
$2,000,000 and gate receipts of $5,100,000. Despite in- 
creased revenue, National Boxing Assn, executive com- 
mittee, at Jan. 10-11 meeting, will call on state boxing 
commissions to insist on TV “blackouts” in areas where 
fights are staged. NBA president George A. Barton says 
TV’s “terrific impact on boxing is the most classic example 
in all sports history of killing the goose that laid the 
golden eggs” and NBA commissioner Abe J. Greene adds 
that “TV has cut its own supply lines” because public 
no longer attends fights at small clubs. Ring Magazine 
publisher Nat Fleischer, in year-end sports roundup, is 
also worried over fate - of small clubs, calls for “a more 
intelligent and realistic evaluation of the hazards of TV,” 
and concludes that “TV has taken over boxing, making 
it another puppet show, with the TV industry pulling the 
strings and boxing dancing to a none too lively or enthu- 
siastic tune.” 

College football TV restrictions will face bitter bat- 
tle, led again by U of Pennsylvania and Notre Dame, at 
Jan. 5-10 convention of National Collegiate Athletic Assn, 
in Washington, but NCAA’s TV committee has demon- 
strated in past that it has enough backing to push through 
another “control” plan. Organized baseball hasn’t any 
plans for TV “controls,” but this week established 6-man 
“exploratory” committee to study plan of Sen. Johnson 
(D-Col.), Western League president, to distribute funds 
from baseball’s pooled TV-radio income to minor league 
clubs “hurt” by major league telecasts (Vol. 8:50). 

Spotlight on educational TV will shift to Buffalo next 
week as first of 3 important hearings is held there Jan. 6 
to consider proposed 10-station educational network of 
State Board of Regents, which holds non-commercial uhf 
CPs for WGTV, New York (Channel 25); WRTV, Albany 
(No. 17); W'QTV, Binghamton (No. 46); WTVF, Buffalo 
(No. 23); WROH, Rochester (No. 21); WHTV, Syracuse 
(No. 43). Main purpose of hearings, which will also be 
held Jan. 14 in New York & Jan. 21 in Albany, will be to 
find ways of raising $4,000,000 merely for construction of 
stations. It’s safe bet other grantees in same no-funds 
boat, such as New Jersey Dept, of Education (uhf Channel 
19, New Brunswick), and applicants who must depend on 
legislative appropriations, will watch N. Y. hearings 
closely for possible financial formula. Hearings were called 
by N. Y. State Temporary Commission on Educational TV, 
appointed by Gov. Dewey and headed by Douglas M. 
Moffat, prominent N. Y. attorney. Commission must make 
recommendations for educational TV to upcoming session 
of legislature. Other members: Bernard Duffy, BBDO 
president; Michael R. Hanna, general manager of Cornell 
U’s WCHU; Dr. Paul F. Lazarsfeld, Columbia U; Clarence 
U. Carruth, N. Y. attorney; Mrs. J. W. Kideney, Buffalo. 

Talent strike against WGN & WGN-TV, Chicago (Vol. 
8:52), ended Dec. 30 when management and AFTRA 
reached agreement to boost basic weekly wage of staff 
announcers from $135 to $150, with extra fees for TV; to 
place news staff out of union jurisdiction; to adopt sev- 
erance and retroactive pay plans, but no check-off or revi- 
sions in stations’ sick leave policy. 

Senator Prescott Bush (R-Conn.), elected in November 
to succeed late Sen. McMahon, has resigned as director of 
CBS but is retaining his partnership in Brown Brothers, 
Harriman & Co. It’s rumored he may be replaced by Philip 
Graham, publisher, Washington Post (WTOP). 

Financial & Trade Notes: Bankers Trust Co.’s Amuse- 
ment Industry Div., 16 Wall St., New York, so far as we 
can learn, has as yet made no loans for construction of TV 
stations, although article by Herbert Golden in its house 
organ, Pyramid, states that it intends to do so (Vol. 8:52). 
But it has loaned some $12,000,000 in the past to the film 
industry with satisfying results — and currently is financ- 
ing the Dragnet and new Hopalong Cassidy series. This 
week, too, Western Television Corp. announced it has con- 
cluded $1,525,000 loan for acquisition of films for TV 
which it distributes through Motion Pictures for Tele- 
vision Inc., claiming to do the largest volume of business 
in film in TV field. 

Mr. Golden, onetime Variety staffman, stated in his 
article: “Permits for some 1500 or more additional trans- 
mitting outlets are eventually to be issued by the FCC. 
The cost of each of them will average better than $500,000, 
and BTCO aims to help get them afloat.” With regard to 
film loans, article stated: 

“BTCO now has evolved a 3-cornered policy for fea- 
ture films which is about as foolproof as you can get in a 
business that’s definitely not foolproof. The policy is: (1) 
No loan of more than 50% of production cost will be 
made. (2) No loan beyond $500,000 will be granted on a 
film. (3) No single-picture loans will be made. The last 
point means that a producer must come in with a pro- 
gram of at least 2 and preferably 3 pictures. They are 
cross-collateralized so that in the event one film proves a 
dud, there’s some assurance of success for the producer 
via profits on the others.” 

* * * * 

Sylvania expects to show 13% gain in net sales for 
1952, even more in 1953, says year-end statement by presi- 
dent Don G. Mitchell, reporting 1952 sales at about $230,- 
000,000 vs. previous all-time high of $202,800,000 in 1951 
and $162,000,000 in 1950. Plant capacity limited sales in 
some product lines, he stated, but manufacturing and re- 
lated storage space were increased in 1952 by some 4,000,- 
000 sq. ft. Defense business was 30% of total in 1952 as 
against 20% in 1951. With current backlog of defense 
orders totaling about $85,000,000, it may go up several 
percentage points this year. Electronics Division enjoyed 
40% sales increase in 1952. 

Raytheon’s sales for 6 months ended Nov. 30 totaled 
$78,787,000, net earnings $1,913,000 (83<f: on 2,170,942 
shares) after taxes of $4,450,000. For same 1951 period, 
sales were $45,348,000, earnings $718,000 (55<) on 1,736,- 
753 shares) after $1,060,000 taxes. Inventories at end of 
1952 period totaled $52,300,000 vs. $38,000,000 for 1951 
period. Backlog of govt, orders is about $200,000,000. 


Look Magazine’s annual TV award for best variety 
show in 1952 was won for second straight year by NBC- 
TV’s Your Show of Shows, whose producer, Max Liebman, 
was designated year’s best producer & director. Other 
awards: comedy, I Love Lucy (CBS-TV) ; drama, Robert 
Montgomery Presents (NBC-TV) ; public affairs, political 
conventions (all networks) ; panel, What’s My Line ? 
(CBS-TV); sports, Pabst boxing bouts (CBS-TV); m.c., 
John Daly (CBS-TV) ; educational, Zoo Parade (NBC- 
TV) ; news, See It Now (CBS-TV) ; children’s show, 
Kukla, Fran & Ollie (NBC-TV). 

Block of 119 feature films was acquired from Republic 
Pictures jointly by KTTV and KLAC-TV, Los Angeles, for 
price reputed to be around $350,000. Pictures included the 
104 recently sold to WCBS-TV, New York (Vol. 8:51-52), 
plus 15 old John Wayne westerns. Both stations will show 
all the pictures. Station officials explained purchase was 
made jointly because of high cost of big package. 

YEAR'S OUTPUT & SALES ABOUT 6,000,000: TV production figures for 2 more weeks of 1952 

remain to be compiled by RTMA statisticians — but the 5,900,000-plus cumulative 
total to Dec. 19 leads them to predict, quite safely, not less than 6,000,000 total 
production for year and to estimate factory value at $1,051,700,000 . 

That means retail sales of TVs ran just about 6,000,000, for advance indi- 
cations are that factory, distributor and dealer stocks at end of year won't be up 
from what they were at same time year before, indeed may be down somewhat. 

It's a far cry from guesstimates averaging 4.500,000 made by industry sales 
chiefs about this time last year (Vol. 7:52). It's an excellent showing, too, when 
you note that factory inventories totaled 150,104 as of Dec. 19 (last date for which 
figure is available) and that's about same as for that time last year. Figure went 
up from 93,297 week before, due to usual seasonal accumulation of New Year's models. 

Neither factory inventory figure nor last distributor and retail inventories 
are regarded out of line. RTMA's last distributor inventories showed 468,341 units 
at end of November, dealer inventories 803,327. On Nov. 28, factory inventories 
were 91,688. Thus end-of-November overall trade pipelines were about 1,560.000 — 
not considered excessive. Very likely this was considerably reduced in December. 

Preliminary radio output estimate is 9,200,000 , factory value §213,256,000. 

* * # * 

Reported output of TVs for week ended Dec. 19 was 170,717 (6636 private 
label), down from 203,680 week preceding. Factory inventories went up to 150,104 
from 90,297. Radio output was 256,021 (91,741 private), down from 269,640. Radio 
inventory was 171,683, down from 178,824. Week's radios were 88,965 home receivers, 
38,960 portables, 53,202 clock, 74,894 auto. 

UHF SET DEMAND GOOD, SUPPLY IMPROVING: Uhf receiver and converter market "arrived " 
with the infant 1953 — but the stork didn't bring it. 

With 6 uhf stations now on air , with new ones expected virtually every week, 
with most manufacturers turning out uhf sets and/or converters in quantity, and with 
the public buying them — uhf now takes its place as "a member of the family." 

Reports on the new uhf markets — Atlantic City, York & Wilkes-Barre, Pa., 
South Bend, Mobile — are still fragmentary. Stations haven't been on the air long 
enough to gauge receiver sales or coverage. Some reports from the new areas have 
been wildly optimistic, others quite gloomy. And fact that all 5 of the new uhf 
stations came on air during holiday season adds to confusion. 

RCA, which built 4 of the 5 new transmitters in use, plans to wait several 
weeks to let equipment "shake down " before making field measurements. But engineer 
J.P. Taylor, who headed RCA's survey team in Portland (Vol. 8:46) says he's "agree- 
ably surprised" by first reports, and adds: "Everything we've heard so far has con- 
vinced us it's better than the engineers have predicted." 

* * * * 

To get preliminary sizeup of uhf acceptance in some of the new areas, we 
made spot check by telephone of distributors, dealers and others in 3 cities. 

We got the most enthusiastic reports from York , whose WSBA-TV (Channel 43) 
went on air Dec. 22 and whose transmitter has been at full 1-kw power ever since. 
Nearly every major manufacturer now has vhf-uhf sets and converters pouring into 
the area — and they're selling fast, according to all reports. 

There have been spot shortages of uhf receiving equipment since WSBA-TV went 
on air, but real bottleneck apparently is shortage of servicemen. Wait for instal- 
lation is said to be 2-5 weeks. In addition to opening of uhf station, another fac- 
tor which may contribute to heavy demand in York is power increase of Lancaster's 
vhf WGAL-TV (23 mi. distant) from 1 to 7.2-kw (see p. 5). 



No figures are available on number of uhf sets and converters sold in York, 
which was about 50% saturated with vhf sets before WSBA-TV went on air (Vol. 8:44). 
But parts distributor Leo Hochberger (York Radio & Refrigeration) estimates more 
than 10,000 homes in area are now equipped for uhf , with about 1000 being added each 
week. Making big dent in York market alongside merchandise by TV set manufacturers 
are converters made by Mallory, Regency and Sutco (Sutton Electronics). 

York TV reception was described as "excellent " by Washington consulting en- 
gineer Robin Compton, who helped set up the installation. He reported surprisingly 
good reception in Hanover (18 air miles) and Harrisburg (22 mi.). He said he found 
no blind spots or nulls "that weren't worked out by using proper antennas, properly 
placed." He added that built-in antennas worked well in many close-in locations. 

Most viewers in new uhf areas who had vhf sets before coming of uhf are dis- 
covering that they need new antennas and transmission line to get new station. In 
many cases, uhf antenna must be mounted on another mast on different part of roof. 
Dealers claim good results with both all-channel antennas and uhf-only types in the 
new uhf cities. Ladder, tubular and Anaconda uhf line are being used for lead-ins. 
Availability of antennas and transmission line doesn't appear to pose problem now. 

New Atlantic City station WFPG-TV (Channel 46), plagued by transmitter 
troubles, finally went to its full 1-kw transmitter power Dec. 30. From Atlantic 
City, like York, came reports of converter shortages , and number of converted sets 
in area has been estimated at 5000. First reports of "dumping" (if you can call it 
that) of converters came from Atlantic City and York, which readily absorbed units 
originally shipped to Reading in belief WHUM-TV would be on air first. 

By way of contrast , no rush to buy converters or uhf sets is reported in 
South Bend, Ind . , where WSBT-TV (Channel 34) began test programming Dec. 22. Philco 
distributor G.E. McMenamin (Radio Distributing Co.) says post-Christmas sales have 
been "very good — above expectations — but certainly no panic." He estimates about 
3000 converters and uhf sets in area which receives fringe pictures from Chicago and 
is about 50% saturated with vhf sets — some 18,000 of South Bend area's 55,000 
homes have TV, according to local electric company. 

" We get quite a few 'lookers' in the stores ," says Mr. McMenamin, "but we 
don't expect the market to really open up until Feb. 1 when the station begins full 
programming." WSBT-TV now telecasts 2 hours daily of films, news, weather reports. 

Motorola distributor F.E. Miholich (Femco Distributing Co.) also attributed 
"no surge in buying" since station went on air to fact that WSBT-TV hasn't yet begun 
full-time programming. He said uhf sales were quite good before telecasts began, 
thought "things should really start rolling by Feb. 1." He reports good pictures 
as far as 40-55 miles from the transmitter. 

* * * * 

Some dealers and distributors in new uhf areas are irke d with quality of 
signals during early tests. One distributor gave us this advice: 

" Tell those guys [telecasters] not to go on the air until they're really 
ready. There shouldn't be any race to see who gets going first, because when a 
station goes on the air without enough power and before all the bugs are taken out, 
it gives uhf a bad name, it gives the telecasters a bad name and it makes it awfully 
tough for the dealers and distributors." 

Compatible color still isn’t ready, CBS says in year- 
end statement which urges that industry and Govt, hurry 
up and choose an acceptable system — whether field sequen- 
tial or compatible — and put it to use in 1953. Network 
says it believes compatible system to be “extremely de- 
sirable” and that it “genuinely hopes” industry will be 
successful in perfecting one. Says CBS: “The manufac- 
turing industry, broadcasters and the FCC owe the public 
the obligation of promptly considering whether it still re- 
mains true, as CBS believes on the basis of information 
currently available to it, that the present field sequential 
system is the only practical, workable and inexpensive 
color system or whether this approved system is to be re- 

placed by a compatible system which must be equally 
practical, workable and inexpensive.” 

Westinghouse’s 42-tube color set, using NTSC stand- 
ards, is described by Kenneth E. Farr in January Elec- 
tronics Magazine which devotes front cover to set and the 
pictures it produces. 

Chicago’s annual Audio Fair will be combined with 
1953 International Sight & Sound Exposition, to be held 
in Palmer House, Sept. 1-3. 

Admiral has issued 12-p. brochure for its distributors 
to pass along to TV-radio dealers, titled How to Make 

10 - 

Topics & Trends oi TV Trade: Industry’s most de- 
termined effort yet to reduce spurious radiations begins 
■with Jan. 9 all-industry conference in New York’s Biltmore 
Hotel, called by RTMA engineering dept, director Dr. W. 
R. G. Baker. FCC recently came to JTAC (which is spon- 
sored by RTMA and IRE) with plea that it get to bottom 
of the vexatious problem (Vol. 8:50) and JTAC agreed to 
take on job. FCC’s complaint is that industry just isn’t 
doing enough generally and that failure to adopt uniform 
IF in uhf receivers threatens to undermine whole uhf allo- 
cation plan. Dr. Baker wrote Commission that RTMA will 
do everything in its power to ameliorate spurious radia- 
tions, said that all organizations are invited to conference, 
whether RTMA members or not. Commissioners and staff 
are also invited. 

* * * * 

RCA president Frank B. Folsom, usually given to 
underestimating, says he thinks 6,250,000 new TVs will be 
sold in 1953 which, added to defense production, means the 
“going rate” of the TV-radio industry, now estimated at 
$5 billion, will approach $6 billion in latter part of year. 
He forecasts 150-200 new TV stations on air this year, 
bringing some 5,000,000 more families within range of TV 
program service. “America’s overwhelming acceptance of 
TV,” says his year-end statement, “is shown by the fact 
that in the last 6 years the public’s investment in TV re- 
ceivers alone amounts to more than $9 billion [involving] 
the manufacture and distribution of approximately 23,000,- 
000 TV sets, of which nearly 21,000,000 are in use today.” 

Westinghouse introduces 1953 line of 17 new receivers 
at distributor meetings beginning Jan. 7: Table models — 
17-in. mahogany plastic $200 & $230; 21-in. mahogany 
$260, $290 & $330, blonde $330. Consoles (all 21-in.) — 
mahogany open-face $300, $370 & $390, blonde $390 & 
$410; mahogany half-door 380, oak 400; mahogany full- 
door $400 & $450, blonde oak $420 & $470. Top of line is 
carryover mahogany combination at $570. All sets have 
built-in antennas for vhf & uhf and “100-mile plus” tuners 
for distant reception. New line of 20 radios will be intro- 
duced at same time. 

Tightening of raw materials in 1953 is foreseen by 
Majestic chairman Leonard Ashbach, yet he anticipates 
50% increase in TV-radio production with addition of new 
5-story plant his firm is occupying next week at 79 Wash- 
ington St., Brooklyn, just opposite main plant. Majestic 
plants in Brooklyn and Charlotte, Mich, (home of parent 
Wilcox-Gay Corp.) are presently producing 800 TV sets 
daily, he said, and by end of next year should be turning 
out 1200 a day. During 1952, Majestic added 40 distribu- 
tors, expects to add 150 more in 1953. 

Dan D. Halpin, gen. sales mgr., DuMont receiver div., 
foresees potential 1953 retail volume of over $1.5 billion 
from sales in multiple-set & replacement markets. He 
said over 4,000,000 homes have sets at least 3 years old, 
many under 12-in.; over third of receivers in N. Y. meet 
that description. Americans will always want larger 
screens and better cabinets, he said, adding: “There is no 
such thing as saturation. Call it penertation if you will.” 

NARDA will inaugurate monthly survey in February 
on sales, inventories, merchandise availability & credit 
conditions among cross-section of member dealers. Re- 
sults will be published by NARDA on 25th of each month. 
Survey committee chairman is Tom Carmichael, of Burns 
& Carmichael, Seattle. 

Motorola’s 30-model line of TVs, 10 of them 17-in. and 
20 of them 21-in., was introduced to distributors at re- 
gional meetings this week, and at same time adv. mgr. 
Ellis L. Redden announced 1953 advertising has been 
budgeted at $12,000,000. 

P HILCO sticks to old prices, with only a few variations, 
in restyled line introduced to some 10,000 dealers via 
54 local distributor-sponsored “conventions” conducted on 
closed TV circuit from Philadelphia and New York, Dec. 
29, 6-7 p.m. EST. West Coast groups viewed it 3-4 p.m. 
PST. Consensus was the idea was great one for introduc- 
tion of merchandise and intimate talks by Philco execu- 
tives, and highlight was announcement that another giant 
Atlantic City convention is planned in June — all expenses 
to be paid by Philco to dealers earning requisite “points.” 
Whereas June, 1950 convention brought 5000 dealers to 
that city, preparations are being made this time for 7500. 

Line comprises 37 models, most renumbered, all pro- 
viding for optional all-channel uhf tuner capable of bring- 
ing in any of the 70 new uhf channels. The line (all prices 
rounded out) : 

Table Models: 17-in. walnut $200, dark plum $230, 
blonde $250, honey maple $290, mahogany finish $280 & 
$300; 21-in. mahogany finish $300 & $260, blonde $290, 
mahogany $290 & $340. All but first 3 have built-in aerials. 

Consoles (all open face with built-in aerials) : 17-in. 
honey maple $320, mahogany veneer $300, blonde oak 
$320, walnut veneer $280, mahogany veneer $340; 21-in. 
honey maple $340, blonde oak $430, mahogany veneer 
$340, walnut veneer $330, mahogany veneer $350, $370, 
$390 & $430, blonde oak $340. 

Consoles (full door) : 21-in. honey maple $460 & $500, 
mahogany veneer $430, $450 & $480. Console (half door) : 
21-in. mahogany veneer $400. 

Combinations (all with AM & 3-speed) : 17-in. full 
door mahogany veneer $480 & $470; 21-in. full door mahog- 
any veneer $600, solid mahogany and veneers (AM-FM) 
$775; 21-in. half-door mahogany veneer $500. 

Top of line is 27-in. solid mahogany full-door console 
at $750. 

Big radio line has cabinet models at $180 & $230, 
table models ranging fi’om radio-phono at $110 & $225 
(latter with harmonic reproducer) down to $28; clock 
radios in 15 models priced from $75 down to $30; portables 
from $100 down to $40. 

Distributor Notes: Motorola names Jones Television 
Supply Co., Sioux City; Presque Isle Electric Co., Erie, suc- 
ceeding Pennsylvania Sales Co.; Fargo Glass & Paint Co., 
Fargo, replacing Nash-Finch . . . Emerson appoints Turner 
Distributing Co., Springfield, Mo., replacing Mayflower 
Distributing Co.; Philadelphia distributor, Emerson Radio 
of Pennsylvania, establishes Scranton branch . . . Cape- 
hart N. Y. distributor, IT&T Distributing Corp., appoints 
Ben Z. Kaplan adv. & sales promotion mgr.; he’s ex- 
Motorola-New York adv. mgr. . . . Admiral names Berebeth 
Corp., Honolulu . . . DuMont appoints Frank Edwards Co., 
San Francisco, replacing Thomson-Diggs Co. . . . Halli- 
erafters names Edwin Flato Co., Corpus Christi . . . CBS- 
Columbia appoints E. G. Hendrix Co., San Antonio . . . 
Pacific Mercury names Grauman Co., Denver; Service 
Games Inc., Honolulu. 

Pacific Mercury conducted closed-circuit TV meetings, 
originating in ABC-TV Los Angeles studios, for its dis- 
tributors in western cities, including radiocast to Hono- 
lulu. Beauty of this type of “convention,” according to 
sales v.p. Elliot Peikoff, is that it can be conducted more 
often than actual meetings. It will probably be repeated 
in second quarter 1953, he stated. 

Varian Associates is moving main business offices to 
newly completed building in Palo Alto but retaining manu- 
facturing facilities at San Carlos, Cal. Electronic sales 
in fiscal year ended Sept. 30 totaled $3,861,000 compared 
with $1,766,000 preceding year, and president Russell H. 
Varian reports backlog of $3,000,000 in unfilled orders. 


Eledrcmics Reports: Statistical sizeup of TV-radio-elec- 
ti'onics in 1952 by Dr. 0. H. Caldwell in January issue of 
Tele-Tech: “Annual bill” for TV-radio came to $5.5 billion, 
including $850,000,000 in broadcasters’ time sales, $140,- 
000,000 in talent costs, $450,000,000 in electricity & bat- 
teries to operate TV-radio receivers, $2.36 billion retail 
cost of TVs sold during year, $500,000,000 for radios at 
retail, $250,000,000 for phonograph records, $992,360,000 
for TV-radio repairs and parts. 

These are Dr. Caldwell’s estimates of annual payroll 
of “electronic -TV” industries for 1952: manufacturers 
$700,000,000, TV-radio distributors & dealers $650,000,000, 
TV-radio stations (including talent) $500,000,000, com- 
mercial communication stations $80,000,000. Among other 
statistics for 1952, Tele-Tech estimates TV stations used 

656.000. 000 ft. of motion picture film, costing about $32,- 

500.000, TV-radio stations used 900,000,000 ft. of mag- 
netic sound recording tape at $2,000,000 and 3,500,000 
transcription discs at $10,500,000. 

* * * * 

Richards W. Cotton, on loan from Philco since June 
16, resigns Jan. 9 as director of NPA Electronics Div. to 
return to post of asst, to president Wm. Balderston. At 
request of defense mobilizer Henry H. Fowler, he’ll remain 
at helm of DPA’s top-level Electronics Production Board 
on part-time basis during transition between administra- 
tions. Indicative of the importance which mobilization 
authorities attach to Electronics Production Board, its 
“staff” has been doubled at time when other mobilization 
bodies are being emasculated by economy firings (Vol. 
8:52). Added to staff of EPB this week as asst, to chair- 
man was Robert Van Valkenburgh, formerly of DPA 
Office of Program & Requirements and ex-electronics 
branch, Military Security Board, High Commission for 
Germany. Other member of EPB staff is Justin R. Sypher, 
board secy. & asst, to chairman. Since NPA is now in state 
of suspended animation pending change-over to GOP ad- 
ministration, it’s not anticipated that new director will be 
chosen from industry. Electronics Div. deputy director 
Donald S. Parris will assume director’s duties. J. Bernard 
Joseph, chief of division’s broadcast & communications 
equipment section, who was scheduled to leave Jan. 5, has 
been granted extension through Jan. 31. 

Mobilization-induced expansion of electronics industry 
is rapidly being transformed from “target” figures on 
paper to actual brick and steel and production machinery, 
according to NPA sources. Of $287,500,000 in govt, tax- 
aided expansion and direct loans granted to electronics 
industry as of Dec. 1, some $210, 000, 000-worth, or 73%, 
is now “in place” — actually built or installed. Of the $287,- 

500,000, facilities for production of end equipment now “in 
place” account for $105,000,000 or 36.6%, tubes $71,450,000 
or 24.9%, components $33,240,000 or 11.6%. Total ex- 
pansion goal for electronics industry is $396,000,000. 

First use of transistor in consumer product available 
to general public was announced Dec. 29 by Sonotone Corp., 
whose transistorized hearing aid is now on sale. Device 
uses one transistor plus 2 “micro-miniature” tubes, retails 
for $229.50, or $24.50 above price of regular model. Presi- 
dent Irving I. Schachtel said new hearing aid gives “dou- 
ble the power of any comparable instrument at half the 
operating cost.” He added that tiny B battery costing 
less than $1 will last more than 6 months, compared with 
330 hours in old-style instrument. Saving on A bat- 
teries was estimated at 50%. Mr. Schachtel said Sono- 
tone is now largest producer of cathode ray guns for TV 
picture tubes. 

Edwin E. Potter, GE’s Washington v.p., has retired 
and is succeeded by Warde E. Stringham, his executive 
asst, and ex-district mgr. for GE Supply Co. in Washing- 
ton, who will hold title of commercial v.p. of parent firm. 

Trade Personals: Marvin Hobbs, ex-Munitions Board, 

left Raytheon Jan. 1 to become engineering v.p., Harvey- 
Wells Electronics, Southbridge, Mass. . . . Ernest Searing 
elected chairman, Charles Weyl president, International 
Resistance Co. . . . H. Scott Killgore, ex-Collins Radio, 
has joined Emerson Radio as sales director of govt, con- 
tracts; Henry Giese joins Emerson as traffic mgr. . . . E. 
Robert Glauber resigns as Admiral Eastern branches mgr. 
to become Olympic branch operations v.p. & president of 
its N. Y. distributor, Olympic Appliances Inc. . . . Antony 
Wright, engineering v.p., Capehart consumer products div., 
promoted to v.p., commercial products div. . . . Raymond V. 
Buivid promoted to GE radio sales mgr.; Thomas J. Nichol- 
son to parts sales mgr. . . . William Helfrecht promoted to 
sales mgr., Jewel Radio, succeeding Milton Benjamin, re- 
signed to organize own factory sales organization, New 
York-New England Distributor Sales Co. . . . Mac Marko- 
witz, Emerson Radio, elected president of the Purchasing 
Agents of the Radio & TV Industry . . . Harold J. McCor- 
mick, GE contact man with its ad agency, Maxon Inc., 
named N. Y. district sales mgr. for receiver dept. . . . 
Kenneth L. Ross named Westinghouse central N. Y. dis- 
trict TV-radio sales mgr. in Rochester . . . Arthur J. Ham- 
mer named RCA Victor Dallas mgr., replacing James W. 
Cooke, retired . . . Francis E. Blake, former attorney for 
Atomic Energy Commission, appointed asst, mgr., Strom- 
berg-Carlson patent dept. . . . Edward A. Kaegi, factory 
mgr. of General Motors’ Delco radio div., named gen. mgr. 
of GM’s Detroit transmission div. . . . Reuel O. Launey 
named mgr., Dominic Leone asst. mgr. of new Clarostat 
Chicago plant . . . Lynal H. Wilson, ex-Kokomo, Ind. con- 
sulting engineer, named gen. mgr. Argos Products Co. 
Inc., Genoa, 111. (cabinets) . . . W. Walter Jablon appointed 
sales v.p., David Bogen Co. ... A. John Platt promoted to 
mgr. of theatre equipment sales, RCA engineering prod- 
ucts dept., succeeding Marty Bennett, promoted to regional 
management staff . . . Gaius Wike named sales mgr., Utah 
Radio Products Co., succeeding Fred Tower, promoted to 
v.p. of Caswell-Runyan Div. (cabinets) . . . Kjell Gaarder, 
ex-Webster-Chicago, named chief of V-M Corp. develop- 
ment & production engineering . . . Robert C. Tait, Strom- 
berg-Carlson president, designated chairman of board of 
Buffalo branch, Federal Reserve Bank. 

FCC lifted “cloud” of ancient anti-trust violations 
from GE this week by granting renewal of licenses for 
WRGB and WGY, Schenectady. Renewals had been held 
up since Oct. 27, 1949 for AM, since Jan. 25, 1950 for TV, 
pending FCC’s determination of just how “tainted” GE 
was. In similar situation, Westinghouse had its stations 
renewed April 19, 1952. 

WFAA, Dallas, has asked Commission for 30-day ex- 
tension of its tests of high-intensity daytime tower light- 
ing (Vol. 8:45) “because of the widespread interest.” Pres- 
ent authority for the tests expires Jan. 6. 

J. Graves McDonald, husband of singer Marguerite 
Piazza and former Philco distributor in Memphis, died Dec. 
31 in Biltmore Hotel, New York, at age of 40. He married 
the singer in 1950, having met her while she was appear- 
ing in an operetta in Memphis. He retired from appliance 
business to become her manager. They have an infant son. 

Admiral Luke McNamee, 81, chairman of board of 
Mackay Radio since retiring in 1951, died at Newport 
naval hospital Dec. 30. He was president of Naval War 
College when he retired from Navy in 1934 and became 
president of Mackay. 

Leland A. Wooten, 52, director of Bell Labs chemical 
physics dept, and holder of patents on electron tube ma- 
terials, died at Williamsburg, Va. Dec. 29 while returning 
from visit to his parents in Statesville, N. C. 

12 - 

F RANK H. WHITE, 53, ex-CBS treasurer and former 
president of Mutual Broadcasting System, who joined 
NBC about 6 months ago as v.p. & gen. mgr. of its TV- 
radio networks, this week succeeded Joseph H. McConnell 
as president of NBC and member of its board. The 47- 
year-old “Joe” McConnell resigned to become president of 
Colgate-Palmolive-Peet Co., succeeding Edward H. Little, 
who will become chairman. 

The change was one of several approved Jan. 2 by 
parent RCA board, which elected Admiral Lewis L. 
Strauss, USN ret., ex-member of Atomic Energy Commis- 
sion, as director of both RCA & NBC, filling vacancy cre- 
ated by recent resignation of NBC chairman Niles Tram- 
mell (Vol. 8:50). McConnell, onetime RCA Victor gen. 
counsel, succeeded Trammell as NBC president in Oct. 1949. 

Emanuel Sacks, RCA staff v.p., becomes gen. mgr. of 
RCA Victor Record Dept., succeeding P. A. Barkmeier. 
promoted to v.p. & director of all RCA Victor regional 
offices. Frank White, incidentally, was formerly president 
of the CBS subsidiary, Columbia Records Inc., equivalent 
to job being assumed by Sacks. 

At NBC, Sylvester (Pat) Weaver, becomes vice chair- 
man of the board under Chairman David Sarnoff, at same 
time continuing as v.p. in charge of TV-radio networks. 
John K. Herbert, network sales v.p., is moved up to “v.p. 
in charge of networks and sales.” He becomes, in effect, 
second in command with sales as his main concern, while 
Weaver has autonomy over programs and the creative side. 

Via closed circuit Jan. 2, “Joe” McConnell told NBC 
affiliates of his decision to enter a new industrial field 
without announcing actual job he’s taking. It’s understood 
new post will pay more, mean less strain than the com- 
bination of industry-advertising-show business represented 
by NBC. He’s off next week for a cruise to Bermuda with 
R. S. Reynolds Jr., head of Reynolds Metals Co., close per- 
sonal friend, while his ex-chief, RCA president Frank 
Folsom, flies to California for week’s vacation. 

* * * * 

Carleton D. Smith, NBC v.p. and director of o-&-m 
station operations, has returned to Washington to manage 
network’s WRC & WNBW. He succeeds Eugene Juster, 
assigned to public affairs dept, in New York. One of first 
“presidential announcers,” Smith rose to be manager of 
WRC, was transferred to New York as director of TV and 
became station relations chief. His return to Washing- 
ton as a v.p. is in recognition of the growing scope of 
operations there, as v.p. Frank M. (Scoop) Russell pays 
more and more attention to RCA matters. 

Approval of ABC-UPT merger was urged by another 
voice this week, on eve of Jan. 5 oral argument before 
FCC, when Alf Landon wrote to Commission stating “it 
seems to me that if the merger is not approved, it may 
reduce competition instead of maintaining it.” The ex- 
governor of Kansas and onetime GOP presidential candi- 
date, whose station holdings include ABC affiliate WREN, 
Topeka, said he was writing only because Senators Tobey 
and Langer had voiced opposition to merger (Vol. 8:49-50). 
He ventured that neither Senator had read a line of the 
hearing record and admitted he hadn’t either. “The an- 
swer to the monopoly issue,” he said, “lies in the regula- 
tion by the Commission of the networks.” Landon said 
that when he was considering purchase of WREN last 
summer he was advised that ABC was “pretty sick” and a 
poor affiliation unless merger were approved. 

ABC reports estimated gross billings of $34,391,316 
from sale of radio network time in 1952, and estimated 
gross of $17,697,140 from TV network time. This compares 
with $33,242,182 & $18,297,589, respectively, in 1951. 

New Wisconsin legislature, looking for new revenue 
sources, will have before it proposal to tax sellers of TV 
$5 per set, owners $1 per set. 

B EST GUIDE to TV-radio spending by political parties 
in recent election campaign, as adduced thus far, is 
the $6,062,378.05 figure announced this week by Senate 
Subcommittee on Privileges & Elections after its survey of 
all stations. Figure includes preemption costs but not 
production costs for individual programs, which subcom- 
mittee counsel Paul Cotter said ran “pretty high” in some 
cases, and may add $300,000-$500,000 to total. 

TV expenditures were $2,951,328.52, radio $3,111,- 
049.53. Republicans shelled out $1,643,909.61 for TV and 
$1,803,825.82 for radio, Democrats $1,303,916.91 for TV 
and $1,269,660.28 for radio. Remainder was split among 12 
minor parties. 

Survey results impressed subcommittee members with 
need for higher legal limits on campaign expenditures. 
Subcommittee chairman Sen. Hennings (D-Mo.) said that 
“the total figure of approximately $6,000,000 was un- 
doubtedly somewhat less than the popular conception of 
the costs for television and radio campaigning,” but he 
added that “it nevertheless forcefully stresses the need 
for a revised uniform election law, which would establish 
realistic limitations consistent with the high cost of pres- 
ent-day campaigning.” 

Special House Committee to Investigate Campaign 
Expenses was similarly impressed, and in report filed Jan. 
3 devoted much space to discussing TV’s high cost and 
recommended that campaign spending limits be raised 
“substantially,” particularly since increasing number of 
TV stations will mean higher, not lower, TV costs for 
political campaigning in future. It flatly rejected sugges- 
tions of some witnesses that Federal Govt, subsidize some 
campaign costs, including TV expenditures. 

Only 4 applications for new TV stations were filed 
with FCC this week, bringing to 757 total pending as of 
Jan. 3 (294 of them uhf). Applications were for Pine 
Bluff, Ark., Channel 7, by Burnett Estes, Dallas contrac- 
tor; Meridian, Idaho, Ch. 2, by KDSH, Boise, and group 
including Earl Glade, onetime mgr. of KSL, Salt Lake City, 
recently mayor of that city, and a bishop of the Mormon 
Church; Durham, N. C., Ch. 46, by WTOB, Winston-Salem; 
Richmond, Va., Ch. 29, by same WTOB group (who also 
amended their Winston-Salem application to ask for uhf 
Ch. 26 there instead of previously sought Ch. 12). [For 
further details about these applications, see TV Addenda 
15-Y herewith; for listings of all 1952 post-freeze applica- 
tions, grants, etc., see TV Factbook No. 16, due Jan. 15.] 

Issues in Lancaster hearing for Channel 8 between 
WGAL-TV and WLAN (see p. 5) include: (1) WLAN’s 
financial qualifications (Vol. 8:38). (2) Multiple owner- 

ship — balancing 3 stations owned by Steinman interests 
against WLAN’s possible one. (3) Overlap between op- 
eration of Steinman’s WDEL-TV, Wilmington, and WLEV- 
TV, Bethlehem (CP), at presently authorized powers and 
heights, with WGAL-TV’s proposed operation at 316 kw. 
Comr. Sterling again voted against hearing (Vol. 8:38), 
pointing out that Commission is responsible for shifting 
WGAL-TV from Channel 4 to 8 and for overlap caused by 
power-height increases authorized in new standards. Comr. 
Merrill concurred in ordering hearing, would have gone 
further and investigated overlap which would result if all 
3 Steinman stations operated -with maximum facilities. 

Only stations without live network service as of Jan. 
1 are those in Albuquerque, Lubbock, El Paso, Spokane, 
South Bend, Colorado Springs, Mobile. All others are 
served either by AT&T or their own private relays. Length 
of time stations must wait for service depends upon when 
networks order connections from AT&T (and whether 
they want them “expedited”) and physical difficulties in- 
volved. South Bend and El Paso are among simplest to 
connect, should be hooked up soon. 


^ H t ?r 

In thia 


fi i f^.ii 

y i ;i ' 

E-uiJ? su Uu liLiU 

New Index, TV Factbook & Mop, AM-FM Log, page 1 
Sen. Tobey Tries to Stall ABC-UPT Merger, page 1 
Trade Buoyed by UHF Receiver Demand, page 2 
1 1 CPs Include UHF for Chicago & Houston, page 3 
Starters Now Making Haste More Slowly, page 3 

January 10, 1953 

Engineers Breathing 'Life' into Kines, page 4 
Kansas City Star Stations Hit in Indictment, page 6 
Shipments of Transmitters; Upcoming New Sations, page 8 
Chicago Marts Show TV Trend Is Up, page 9 
College Football 'Controls' Again in 1953, page 12 



with Electronics W Reports 




HEW INDEX, TV FACTBOOK & MAP, AM-FM LOG: During next week or so , subscribers to our 
various services will be provided with carefully-edited basic documents designed to 
enable them to maintain their own ready reference files. First, there's the Index to 
contents of our 1952 Newsletters , Supplements, Special Reports, etc., sent herewith 
to all subscribers. It is compiled to make it easy for you to look up major events, 
trends, facts, dates, etc., as chronicled in Television Digest during the last year. 

Use of the 1952 Index presupposes, of course, that you have maintained your 
file of Newsletters and other Reports (Vol. 8:l-to-52). We're now preparing bound 
volumes for those who ordered them in advance (at $25 per copy), and we strongly 
urge that you have your own files bound locally if facilities are available. 

The semi-annual TV Factbook (No. 16) goes into mails week of Jan. 19, and 
with each copy will go our 1953 TV Map . We've had a new map built to our specifi- 
cations, showing all TV cities , plus all AT&T and private network facilities — both 
existing and proposed. It includes all cities over 10,000 pop ., except in most con- 
gested areas, and those communities under 10,000 with applications or CPs. In addi- 
tion, communities peculiar to the TV allocation plan — such as Irwin, Pa. ; Warner 
Robins, Ga. ; Old Hickory, Term., etc. — are clearly indicated. 

You'll be able to keep map up to date , if you desire, by simply noting new 
stations on air, network routes, etc., as reported. Each subscriber to our full TV 
services gets Factbook with map; extra Factbooks with maps are $3, extra maps $1. 

Our 1955 AM-FM Directory logs all U.S., Canadian, Mexican, Cuban and other 
North American radio stations now authorized — by states & cities and separately by 
frequencies , as well as all U.S. applications pending as of Jan. 1, 1953. It goes 
into the mails Jan. 17 to full TV-AM-FM subscribers. Extra copies are $7.50. 

Both the TV Factbook , which features a Directory of TV Stations on air or 
expected to be in operation during January & February, plus a 48-page Blue Section 
listing all post-freeze grants and applications, and the AM-FM Directory , will start 
new series of Weekly Addenda reporting station applications, grants, changes, etc., 
designed to permit you to have up-to-the-minute logs available at all times. 

SEN. TOBEY TRIES TO STALL ABC-UPT MERGER: Senate hearing on ABC-UPT merger is in the 
works, apparently — but approval of merger is still expected. In fact, report was 
that Commission met Jan. 6, after oral argument on case, voted to adopt examiner 
Leo Resnick's initial decision (Vol. 8:46), with Comr. Hennock dissenting and Comr. 
Webster planning to issue separate statement. 

It's Sen. Charles Tobe y (R-N.H.), standing almost alone in his opposition, 
who wants the investigation. He fired another hot telegram at Commission this week, 
warning that his Interstate & Foreign Commerce Committee (he'll be chairman) will 
conduct hearing on matter of movie-TV tieups in a few weeks, that it will consider 
merits of ABC-UPT merger and whether legislation is needed to prevent such mergers. 

Despite vehemence of Sen. Tobey , who dropped in and heard a few minutes of 



the argument, many of Tobey's Senatorial colleagues, including some very influen- 
tial ones, see nothing but good resulting from merger. 

But some delay appears inevitable . Even if Tobey doesn't faze Commission, 
it will take time, though perhaps no more than couple weeks, for dissents and/or 
separate opinions to be written. FCC practice is to hold decisions until dissents 
can be issued simultaneously. 

Oral argument was largely summary of the exhaustive hearing which consumed 
an entire year. Only Miss Hennock had many questions about the merger, reflecting 
doubt that ABC is in as serious financial straits as it said it is. She seemed even 
more dubious about Paramount Pictures Corp. -DuMont control question, seemed con- 
vinced former controls latter — contrary to examiner's findings. 

Comr. Webster was much concerned over the "transfer" issue . This involved 
splitup of old Paramount Pictures Inc. into United Paramount Theatres and Paramount 
Pictures Corp., and transfer of stations to the two new organizations. Paramount 
claims transfers were "involuntary," didn't require FCC approval. Webster made it 
clear he thinks Paramount should have sought Commission approval first. 

TRADE BUOYED BY UHF RECEIVER DEMAND: " Uhf is hot 1" That's unanimous verdict of the 
set makers and distributors, large and small, we met at this week's Chicago marts. 

Thanks to hefty promotion jobs by manufacturers & telecasters, uhf already 
has found public acceptance — and even in some vhf areas where uhf stations aren't 
yet on air, customers are insisting on built-in uhf. "You can't sell a set in Con- 
necticut unless it has uhf ," sales official of a medium-sized manufacturer told us 
— despite fact there are no uhf stations on air in that state yet. 

Biggest problem in the new uhf areas , manufacturers and distributors agreed, 
is getting enough sets to satisfy the demand . In areas where new stations are oper- 
ating on full power, where all the "bugs" have been taken out, local distributors 
were full of praise for quality of pictures . 

A look at the sets displayed in Chicago reveals manufacturers are now taking 
uhf in their stride. Gone are the awkward makeshifts of the early Portland days. 

New vhf -uhf sets are neat as a pin, and every brand has its own ingenious approach 
to simplified tuning controls . Many set makers are now using tuning arrangements 
entirely different from the ones they offered when uhf first "popped" in September. 

* * * * 

Controversy still rages over uhf tuning methods — limited-channel (strips 
and "matchboxes") vs. continuous. Principal selling-point used by proponents of 
strips and matchboxes is simplicity — uhf stations being "as easy to tune as vhf." 
Manufacturers who use continuous tuning stress fact sets will get all channels. 

RCA came out this week with what it considers a compromise between these 2 
approaches. Its new turret tuner , offered as "optional equipment" ($50) for new RCA 
sets, as well as some older models, will accommodate 16 channel "inserts " in any 
combination of vhf and uhf. Tuner operates on fundamental of oscillator frequency, 
and inserts may be installed from front of cabinet without removing chassis. 

New tuner will be shipped to distributors equipped with 12 vhf inserts. The 
dealers and distributors will be supplied with uhf inserts for all local stations . 

If more than 4 uhf channels are receivable in any area, RCA will trade uhf inserts 
for customer's vhf inserts on even-Steven basis. Company says tuners and inserts 
are now in production. RCA also continues to turn out external converters in three 
different models — l-&-2-channel matchboxes and continuous type. 

Trend to all-channel tuning appears to be underway. Many manufacturers have 
switched from strips to continuous tuners or are offering customer choice of the 2 
systems. Admiral is expected to unveil set with continuous uhf tuning soon. And 
Zenith is known to have continuous tuner in works — but when it will be introduced 
isn't known, and company is still plugging its strips as vigorously as ever. 

DuMont, Capehart and CBS-Columbia are among those which have concentrated on 
strips so far but plan to offer continuous tuning soon . Hallicraf ters now stresses 
all-channel tuning, although it started out with strips last fall. On other hand, 


Stewart-Warner , which offers both strips and continuous tuner, says its sales so far 
favor the strips. Emerson , which indicated last fall it would also have continuous 
tuner early this year (Vol. 8:42), is still offering strips only. 

Those which had all-channel tuning from the first — notably Arvin , Crosley , 
Fhilco , Raytheon , Sylvania — are still using it as their big selling-point. 

11 CPs INCLUDE UHF FOR CHICAGO & HOUSTON: Year's first batch of TV grants totaled 

11 (2 vhf ) as FCC continued granting applications as fast as staff can process them . 
Included was first uhf to Chicago , plus more uhf for Houston & Pittsburgh . Week's 
crop brings total post-freeze new station authorizations to 186 — 50 vhf, 136 uhf. 

Commission worked back over both Groups A & B to glean most of the grants, 
advancing only 2 cities in Group B — to 183rd. 

Chicago uhf grant went to Republican Congressman Richard W. Hoffman , owner 
of 250-w radio station WHFC in Cicero area and publisher of 4 neighborhood news- 
papers. He got Channel No. 26, first granted out of the 5 uhf allocated city. 

While Cornell U , which operates commercial radio station WHCU, Ithaca, got 
Ch. 20 for commercial operation, educational CP for Ch. 14 in Ithaca went to Univer- 
sity of the State of New York — its 7th grant. Other uhf grants went to : 

Stockton, Cal . , KSTN, No. 36; Atlantic City, N.J ., Matta Enterprises, No. 52 
(second for city) ; Pittsburgh, Pa ., WKJF-FM, No. 53 (third) ; Houston, Tex ., the UHF 
Television Co., No. 23, and KNUZ , No. 39 (second & third, first having been educa- 
tional grant for Channel 8) ; Madison, Wis . , WKOW, No. 27. 

The vhf grants went to Springfield, Mo . , Lester L. Cox and Springfield News- 
papers Inc. (KGBX) , No. 3; and Hutchinson, Kan ., Hutchinson TV Inc., No. 12. Spring- 
field grant was close, barely squeaked through. By 4-3 vote, FCC granted CP with 
condition 19.6% stockholder Lester L. Cox drop his 1% interest and directorship in 
KWTO, Springfield, removing that vestige of "duopoly". Comrs. Webster, Hennock & 
Merrill wanted "further inquiry". Cox is son of Lester E. Cox , who owns 49% of KWTO 
and has interests in KCMO, Kansas City and KOAM, Pittsburg, Kan. The elder Cox is 
also a curator of U of Missouri, itself a TV applicant for Columbia. Part owners 
of Hutchinson grantee are John P. & Sidney F. Harris, who have interests in KBUR, 
Burlington, Iowa, and KFBI, Wichita. 

Houston's UHF Television Co. comprises oilme n R.L. Wheelock, W.L. Pickens & 
H.H. Coffield, original stockholders (who later withdrew) in KPHO-TV, Phoenix, Ariz. , 
and in KEYL, San Antonio. They sold KEYL to Storer interests in 1951 (Vol. 7:30,41) 
and are now also applicants for TV in Dallas, Corpus Christi and New Orleans. 

Madison situation is particularly interesting. Both WKOW and WISC had been 
applicants for Channel 27; two others were competing for city's sole vhf channel. 

No. 3. WISC has court appeal pending, seeking to force FCC to make No. 3 non-com- 
mercial. Recently, the Channel 3 contestants merged into single application, pre- 
sumably could have been granted. But WISC then amended to No. 3, tying up that 
channel but leaving WKOW free for grant. 

r For further details , see TV Addenda 16-A herewith; for complete data on 
these and all other applications, see TV Factbook No. 16 , to be published Jan. 19.] 

STARTERS NOW MAKING HASTE MORE SLOWLY: New-station grantees seem less inclined 
now to hasten day of getting on the air — not only because deliveries of transmit- 
ters and associated equipment have been slow, particularly uhf, but because they're 
hearing that some of the quick starter s have run into technical troubles . "Bugs" 
usually are cleared up in time, but advice of the equipment makers and consulting 
engineers alike continues to be, " Better to be slower and surer ." 

To the 17 newcomers going on air up to Jan. 1 , none was added up to Jan. 10 
but at least 4 more will be added week of Jan. 12 — 3 uhf, one vhf. Youngstown's 
WKBN -TV (Ch. 27) and WFMJ-TV (Ch. 73) ; WJTV, Jackson, Miss . (Ch. 25) and Tucson's 
vhf KOPO-TV (Ch. 13) look like the next. 

WKBN-TV started picture patterns without sound Jan. 6 at 5:27 a.m., but only 
sporadically; filterplexer arrives next week for full tests. WFMJ-TV , also with RCA 
equipment, also awaits filterplexer. Both should be carrying sight-&-sound tests 

- 4 - 

before another week has passed, commercials by Jan. 20. WJTV got its transmitter 
this week, was poised for tests Jan. 10 or 11, commercial debut Jan. 15. 

Both built-in uhf sets and converters are selling like the proverbial hot 
cakes in Youngstown area, reports WFMJ-TV's Len Nassman. Vhf fringe reception from 
Cleveland (65 mi.) & Pittsburgh (67 mi.) is poor, so local service, especially net- 
work, is eagerly awaited. Microwave relays from Cleveland will bring in network pro- 
grams starting with inauguration in Washington Jan. 20. Nassman estimates 20,000 TVs 
will be equipped to bring in uhf by time both stations go on air. 

Cowboy star Gene Autry’s KOPO-TV, Tucson , managed by veteran radio broad- 
caster E.S. (Mitty) Mittendorf, began testing DuMont equipment this week, but regu- 
lar daily schedule of 6-7 hours of test patterns start Jan. 15 , will continue to 
Feb. 1, which is still commercial debut date. 

RCA and GE uhf and vhf shipments this week and in next few weeks (detailed 
on p. 8, along with other reports on upcoming new stations) augur several more new 
starters before end of month. " Imminent" vhf starters are still KXLY-TV, Spokane , 
and WALA-TV, Mobile , and uhf WEEK-TV, Peoria , should get going by end of month. 

* * * * * 

There may be a few more surprise starters . One that came up this week was 
WABI-TV, Bangor, Me . (Ch. 5). Granted Dec. 31, its RCA equipment arrived Jan. 9 and 
antenna was due to be in place Jan. 13. Film camera is on hand. Housing atop Cope- 
land Hill, 5.5 mi. from center of town, will be completed in 2 weeks. So Jan. 51 
has been set as starting date for what it claims will be first post-freeze station 
in New England. Manager is Murray Carpenter, half owner with ex-Gov. Horace Hil- 
dreth, now president of Bucknell U. Network is CBS-TV ; national rep is Hollingbery. 

ENGINEERS BREATHING 'LIFE' INTO KINES: Kinescope recordings approaching the quality 
of live shows are now a reality — result of long, painstaking research and develop- 
ment by the 4 TV networks and equipment firms. 

Long the bane of the televiewer , TV recordings — under certain controlled 
conditions — are now considered "acceptable " in same sense as radio transcriptions. 
Tremendous strides in improvement of kine quality have been made in past year — and 
nobody doubts future advancements will further narrow the gap between live shows, 

TV films and filmed "TV transcriptions" to point of virtual imperceptibility. 

The startling advances being made in development of magnetic tape and other 
non-film TV recording techniques (Vol. 9:1) haven't deterred the industry's engi- 
neers from pushing vast improvements in film transcriptions. Most of them feel 
kines some day will be obsoleted by all-electronic system — but the immediate need 
for better reproduction is so pressing that improvement of film recording techniques 
is anything but a lost cause. And it's still going ahead full steam. 

Principal beneficiaries of steady improvement in kines are stations, present 
and future, without network interconnections, for whom TV recordings and films are 
principal fare. Also looking on with extreme interest are stations in the Far West, 
which get most of top evening network shows via "transcribed" re-runs, as in radio. 

The quite spectacular progress of the kine has come about by unspectacular 
means — engineers gradually chipping away at shortcomings of TV transcriptions and 
improving contrast, resolution, sound, uniformity . Network and equipment engineers 
are attacking problem from both ends — constantly redesigning both recording and 
playback equipment. Unfortunately, playback equipment in most TV stations today is 
inadequate to bring out best in today's improved kines. DuMont ' s 16mm flying spot 

scanner (Vol. 8:14,41) and other innovations in film-showing equipment, when they 
come on the market, should go long way toward remedying situation. 

* $ * * 

Quality of new kines was demonstrate d quite graphically last month, when 
strike of technicians in Detroit forced cancellation of 2 NBC-TV Dinah Shore shows 
which were due to originate from WWJ-TV. Network substituted 35mm kines of same 
shows, recorded and played back with new "electronic recording" equipment and tech- 
niques, still in developmental stage. Result: 

"When we substitute a film for a live show, our switchboard usually lights 

up like a Christmas tree," said NBC production v.p. Fred Wile. "But we didn't get 
a single call after the first show, and after the second there was only one — from 
a man who wanted to know whether it was live or filmed." 

NBC's "electronic recording" system has been developed over several years 
by improving kine recording and playback equipment all along the line. NBC and the 
other networks have found 35mm gives best results for network re-runs, and can be 
reduced to 16mm for playing by individual stations without noticeable loss of qual- 
ity. NBC has used 35mm "electronic recording" for West Coast re-runs of some shows 
for about year. What network's experimentation has proved so far, says Mr. Wile, 
warily, is: "Under certain controlled conditions you can get a very good result." 

CBS, too, has co m pletely redesigned recording and playback equipment in New 
York and Hollywood studios. Results have been good enough to prompt engineering 
v.p. Wm. Lodge to opine : "Under ideal conditions, a large percentage of viewers 

wouldn't know the difference between a TV recording and a live program." 

* * * * 

Among CBS's innovations is use of "crispener " — previously developed for 
color TV — in its recording equipment. In use for the last 3 months, it sharpens 
demarcation between blacks and whites, increasing apparent resolution. Playback 
equipment has been completely redesigned, to point that — again in Mr. Lodge's own 
words — "the average person now can't tell the difference between a good film, made 
especially for TV, and a live performance." 

" Tremendous improvement ", is how research director Thomas T. Goldsmith de- 
scribes new transcription units being installed in DuMont Network's new studios in 
New York. These new recorders use 7-in. monitor tubes with special blue phosphors 
to improve contrast. Built-in oscilloscope shows video waveform at all times, tak- 
ing much of guesswork out of monitoring TV recordings and making possible greater 
uniformity in reproduction, according to Dr. Goldsmith. 

On playback end, DuMont is hurrying toward volume output of its flying spot 
scanner, and plans to show production model at Los Angeles NARTB convention April 
28-May 1. Dr. Goldsmith says combination of new recording equipment and film scan- 
ner should produce transcriptions "approaching the quality of live studio fare." 

Ma.jor improvements in recording techniques have stemmed from "the ability to 
exercise more constant product control," says ABC engineering v.p. Frank Marx . New 
35mm kines now being used by ABC, in both negative and positive form, are "vast im- 
provement for network showing," he says. He believes most important improvement in 
TV film reproduction will be commercial production of 16mm flying spot scanner. 

Personal Notes: John J. Mullins, who recently sold in- 
terest in KPHO & KPHO-TV, Phoenix, to Meredith Pub- 
lishing Co., is moving back to Tulsa and plans to devote 
his time to acquiring TV stations . . . Walter J. Stiles, con- 
sulting engineer, now chief engineer of new KOPO-TV, 
Tucson, Ariz., plans also to continue consulting practice 
. . . William F. Brooks, ex-NBC v.p., elected exec, v.p., 
Allied Public Relations Associates Inc., 1625 I St. NW, 
Washington . . . Henry T. Hede promoted to administrative 
asst, to ABC v.p.-treas. Nicholas Priaulx . . . Warren Mor- 
ton, ex-WOR, Crosley, Branham and Katz, joins ABC-TV 
sales dept. . . . Edward Kletter has resigned as DuMont 
sales promotion director to set up own ad agency, handling 
Serutan account; joining him as v.p. is Norman Livingston, 
ex-WOR sales chief, recently with Roy S. Durstine Inc. 
. . . William Fall succeeds Hugh L. Kibbey as program 
director, WFBM-TV, Indianapolis . . . Lester Dana suc- 
ceeds Robert Evans as program director, WSPD-TV, 
Toledo . . . A1 Schrott, mgr. of WJAC-TV, Johnstown, 
elected treasurer of Johnstown Tribune Publishing Co., 
parent company; he continues as WJAC-TV mgr. . . . Art 
Nevins named film director of WLWT, Cincinnati, suc- 
ceeding Russ Landers, now film director of KECA-TV, Los 
Angeles . . . Herb Bachman. ex-ABC-TV & Headley-Reed, 
succeeds Frank Schiro as director of sales promotion & 
publicity, KPIX, San Francisco. 

N BC EXECUTIVE realignments underline determina- 
tion to get back to “two-fisted, hard-selling era of 
Niles Trammell [and] points up unspoken belief of the 
top brass at RCA that the time for expensive experimenta- 
tion is past, and the period of shrewd operations geared 
for bigger net returns is definitely here.” Thus does 
Joseph Csida, editor of Billboard and onetime RCA execu- 
tive, who usually knows the score with respect to that 
company better than most, size up recent shakeup that 
brought Frank H. White in as president to succeed Joseph 
H. McConnell, resigned (Vol. 9:1). White was chosen 
over 3 others considered (v.p.’s Pat Weaver, Ed Madden, 
Joe Heffernan) as “the most experienced and perhaps most 
coldly practical in all facets of the business,” says Csida. 

Gen. Sarnoff, as chairman of both RCA & NBC, “will 
more directly operate NBC,” says Variety, while RCA 
president Frank Folsom “will similarly channel greater 
direct supervision over RCA Victor operations.” Variety 
reveals McConnell’s NBC salary was $140,000 plus car and 
town apartment, says he quit not only for more money 
and stock consideration but also “his wife’s desire to keep 
him more in one location rather than having the peri- 
patetic duties of a constantly moving super salesman.” 

Henry B. Lockwood, 53, mgr. of WOR recording 
studios and a noted radio amateur, died Jan. 3. 


A NTI-TRUST indictment against Kansas City Star, re- 
„ turned by Federal grand jury Jan. 6, accuses news- 
paper and its WDAF & WDAF-TV of violating Sherman 
Act in “dissemination of news and advertising in metro- 
politan Kansas City.” Justice Dept, is filing suit against 
newspaper and its president Roy A. Roberts and treas- 
urer Emil A. Sees to enjoin continuation of alleged viola- 
tions and is requesting court, under Communications Act 
of 1934, to revoke station licenses. 

Pressed by regime of outgoing Attorney General Mc- 
Granery, charges drew immediate retort from Roberts, 
one of earliest Eisenhower supportex-s, implying political 
motives, published in big ads in Washington and New York 
newspapers. Political aspects were fui'ther emphasized in 
Senate speech Jan. 9 by Sen. Carlson (R-Kan.), who called 
suit a “vindictive” and “punitive” move by Px-esident Tru- 
man because of newspaper’s anti-corruption campaign. 
Meanwhile, newspaper entered innocence pleas to all 
charges Jan. 9, got 60 days to file motions attacking the 

Among accusations was allegation that “special dis- 
counts for advei'tising in defendants’ newspapers have been 
offered to those who have advei'tised on defendants’ radio 
station and that advertisers not using defendants’ news- 
papers have been denied access to the Star’s TV station.” 
Regarding TV-radio properties, Roberts states: 

“The Government seeks to have the Star divest itself 
of both its radio and television stations although Congress 
has repeatedly x-efused to pass legislation conferring such 
powers. The Star went on the air for the first time in 
1922, among the first 5 radio stations in the United States, 
long before there was even a station in New York fox- 
instance. We pioneered in this field because we felt it 
was an opportunity to serve our community. W e took a 
financial beating for years. We were one of the first 5 
stations that constituted the original NBC network, being 
the westernmost outpost at the time. The Government on 
radio complains of a rate practice prevailing in years only 
1933 to 1937, long since abandoned. Not until now — 2 
weeks before the end of the Truman Administration — has 
any governmental agency challenged our conduct of radio. 

“The Government seeks to have the Star divest itself 
of its television station, WDAF-TV. The same oppor- 
tunity was open to any other applicants to go into the 
television field when we did. The facts are losses then 
being suffered by television were so terrific, everyone hesi- 
tated to take the risk. The Star believed Kansas City 
was entitled to television service and chose to pioneer this 
new service as it had in radio, and expected to take terrific 
losses. Fortunately, it turned out the other way. Goodness 
knows, the outgoing Administration certainly wouldn’t 
have given the Star any preference or favors on a license 
if there had been anybody else ready to take the risk.” 

“Operations Americana” will be title of new weekly 
coast-to-coast NBC-TV series of 30-min. locally-originated 
programs to show progress being made in various Ameri- 
can cities. The joint project of NBC-TV and Life Maga- 
zine, which will invest $100,000 and lend several re- 
searchers, shows originally were to be confined to owned-&- 
operated stations but have spread to affiliates, which are 
pro-rating production costs. City-by-city series, available 
for local sponsorship, will be presented each Wed. 10:30-11 
p.m., beginning Jan. 14, when WNBK presents Life in 
Cleveland, followed by Life in Washington from WNBW. 

TV-radio broadcasts of Congressional hearings would 
specifically be permitted under x-esolution (H.Res. 21) in- 
troduced by Rep. Patrick J. Hillings (R-Gal.); Chaix-man 
Velde (R-Ill.) already has announced he’ll permit tele- 
vising of some hearings of his House Un-American Activi- 
ties Committee. 

E DUCATIONAL TV advanced another step in New 
York State Jan. 6 following fox'ceful presentation of 
board of x-egents plan for 10-station U of State of New 
York netwox-k in first of 3 hearings called by N. Y. State 
Tempox-ax-y Commission on Educational TV (Vol. 9:1). At 
conclusion of Buffalo hearing, one Commission member-, 
who declined use of his name, said he was favorably im- 
pressed with plan and believed that went for other mem- 
bers as well. 

Hearing was max-ked by surprising accord as one wit- 
ness after another implored Commission to urge speedy 
$4,000,000 appx-opriation from legislature to put px'ogram 
into effect before June 2, when FCC may consider making 
unused reserved channels available to commercial appli- 
cants. Board of Regents this week received CP, its 
seventh, for uhf Channel 14 in Ithaca (see p. 3 & TV 
Addenda 16-A herewith; for other grants, see Vol. 8:44). 

Answering charges that proposed network would com- 
pete with commex-cial stations, Dr. T. Raymond McCon- 
nel, Buffalo U chancellor, said: “WBEN-TV has cooper- 
ated generously and effectively with educational institu- 
tions in the presentation of educational programs. We 
propose to continue this collaboration and cooperation 
after the educational non-commercial station has been 
established,” Cooperation of WBEN-TV was also cited 
by Dr. Benjamin C. Willis, Buffalo supt. of schools, and 
Dr. Harvey M. Rice, president, Buffalo State Teachers 

Only opposition came from Charles A. Suchan, x-epre- 
senting Tonawanda Business & Civic Assn., who said he 
favored educational TV but was opposed to spending tax 
money for it at present. Further opposition is expected 
at New York City heax-ing Jan. 14 and at Albany Jan. 21. 

Other educational TV developments this week: (1) 
Massachusetts Gov. Herter urged legislatux-e to grant 
8100,000 for study of statewide educational TV netwox-k 
in advance of appropriations for other state functions. 
(2) Walter W. Finke, Minneapolis industrialist and civic 
leader, appointed chaix-man, Minnesota Committee on Edu- 
cational TV. (3) North Carolina Gov. Umstead said in 
inaugural address Jan. 8 he would appoint educational 
TV commission shox-tly, probably to be headed by North 
Carolina U president Gordon Gray. (4) State educational 
meetings scheduled Jan. 12 in Richmond & Baton Rouge. 


Independent AM station WMGM, New York, owned 
by Loew’s Inc. and operating with 50 kw on 1050 kc, nxay 
be sold to its manager Bertram Lebhar Jr. for $2,000,- 
000, payable $500,000 down and $150,000 per year for 
next 10 years. Loew’s, parent of big MGM, Hollywood 
producer, thus would sever last ties with radio ownership. 
Though it made several passes at TV acquisitions, notably 
of Los Axxgeies KLAC-TV, it has never been identified 
with TV opex-ations. WMGM was formex-ly known as 
WHN, was managed for many years by ex-FCC secretary 
Herbert Petty, has reputation of being big earner-. Trade 
stories of impendiixg sale evidently were premature, and 
deal hasn’t yet been closed, for Loew’s issued statement 
Jan. 9 saying Lebhar has “indicated interest” in buying 
but no definite px-oposition is before boax-d yet. 

Preview of mass education via TV was afforded this 
week in Baltimore, where strike of janitors closed 107 
public schools for 3 days. WAAM, WBAL-TV & WMAR- 
TV all donated free time to teachers selected by board of 
education to give regular classroom instructioix to some 
80,000 pupils, who reported to school each mox-ning to get 
TV “progx-am schedules” of their classes and turn in home- 
work from previous day’s telecasts. Limited number with- 
out access to set were invited to form studio audience. 
Experiment was pronounced success by supt. of schools 
William H. Lemmel. 

ieSecasisng N@i6S: Heavy film buying by new-station 

grantees, many before they hit the air, is reported by the 
film syndicators, with result that starting stations gen- 
erally can operate full evening hours even if they’re non- 
interconnected. Most will go on full-day schedules much 
earlier than their predecessors could . . . Timebuying on 
new stations is reported good generally — with national 
reps doing thriving business. Murray Carpenter’s new 
WABI-TV, Bangor, Me. (C’n. 5), due on air Jan. 31, is case 
in point; first post-freeze outlet in New England, it’s get- 
ting plenty of advance billings from Boston as well as from 
TV distributors-dealers and other local sponsors . . . Re- 
public’s determination to market its old films to TV, despite 
protests from exhibitors, again demonstrated this week by 
third deal involving big block of feature pictures — this 
time 156 sold to KRON-TV, San Francisco, following sale 
of 119 to KTTV & KTLA, Los Angeles (Vol. 9:1) and 104 
to WCBS-TV, New York (Vol. 8:51-52) . . . Tempest over 
George S. Kaufman’s allegedly irreverent remark about 
overdoing Silent Night on TV-radio (Vol. 9:1) during 
holiday season abated quickly — and CBS, showing unusual 
spunk for ever-fearful networks, is letting him resume his 
place on This Is Show Business panel as of Jan. 24, when 
it moves to Sat. 9-9:30; Lucky Strike is dropping Sun. 
7:30-8 sponsorship. CBS said letters supporting Kaufman 
exceeded those criticizing him . . . Blame for Kaufman 
incident is placed on sponsor in Jan. 7 editorial in Wash- 
ington Post, partner with CBS in ownership of WTOP- 
TV, which says “sponsor ordered that Mr. Kaufman be 
cast into the outer darkness” and states CBS “severed” 
sponsor’s contract. “Sponsor control of program content 

has been the blight of radio,” newspaper asserts. “If TV 
is to be spared this blight, the broadcasters will have to 
regain an authority over programs which they never should 
have relinquished” . . . Coronation films may be shown on 
U. S. networks as early as 7 :30 p.m. Coronation Day, June 
2, as result of trans-Atlantic air race between ABC, CBS 
& NBC, each of which has chartered special plane in effort 
to be first with the films; DuMont’s plans incomplete, but 
spokesmen said it would be in the race, too . . . Pooled net- 
works will carry both sections of Inaugural Ball from 
Washington on sustaining basis night of Jan. 20; commit- 
tee insisted telecasts not be sponsored, but before-&-after 
plugs will give just about same impact . . . Toronto’s 
CBLT has reduced base hourly rate from $1600 to $750, 
1-min. from $320 to $225, 20-sec. from $240 to $150, 8-sec. 
from $120 to $75; Montreal’s CBFT has reduced hour from 
$750 to $375, 1-min. from $150 to $100, 20-sec. from $112.50 
to $75, 8-sec. from $56.25 to $37.50. Both CBC stations are 
now affiliated with all U. S. networks . . . First U. S. com- 
mercial show going to CBC stations, via kines pending 
completion of microwave relays, is Studio One, sponsored 
by Canadian Westinghouse, at same Mon. 10-11 p.m. time 
as on CBS-TV . . . Promoting uhf, new WKNX-TV, Sagi- 
naw, Mich. (Ch. 57), due on air in March, will run closed 
circuits at local TV Exposition Jan. 13-16, will give door 
prizes of receivers and antennas . . . Required reading for 
commercial staffs: “How to get the most out of farm 
radio and TV” in Dec. 29 Sponsor Magazine — comprehen- 
sive survey with case examples . . . First birthday of NBC- 
TV’s Today, 7-9 a.m. weekday show, is Jan. 14 — and it’s 
carried in 40 cities. 

“One of the greatest surprises of 1952,” writes James 
J. Nagle, New York Times business expert, “was the al- 
most negligible effect of TV as an advertising medium on 
the revenues and circulations of printed media. All such 
types of media showed gains [and] a number of new pub- 
lications even entered the field. Network radio showed a 
decline, but spot and local radio held their volume. The 
answer seemed to lie in the fact that TV sponsors were 
using mostly new money, rather than cutting into their 
budgets for other media. "Whether this trend will con- 
tinue this year when 75 new stations are expected to be 
built is problematical. The high cost of programs re- 
mains TV’s biggest headache.” Magazine Advertising 
Bureau also observes that network TV budgets are largely 
“extra money” and notes rising number of dropouts among 
TV advertisers. MAB estimates advertising revenues of 
magazines at $550,000,000 in 1952 vs. $511,000,000 in 1951. 

Thirty top agencies in TV-radio billings aggregated 
$448,900,000, of which $266,000,000 went to TV, $182,- 
900,000 to radio, according to Broadcasting Magazine sur- 
vey published Jan. 5. Details on each agency, including 
accounts and TV-radio’s percentum of each agency’s over- 
all billings (ranging up to 60%) are published. Top 10 (in 
millions) : BBDO, $26.5 TV & $13.5 radio; Young & 
Rubicam, $24 & $12; Benton & Bowles, $19.5 & $10.5; 
Biow, $19.5 & $10.5; Wm. Esty, $18 & $10; J. Walter 
Thompson, $13.5 & $13.5; Dancer-Fitzgerald-Sample, $8.5 
& $17.5; McCann-Erickson, $16.3 & $8.7; Foote, Cone & 
Belding, $10 & $10; Leo Burnett, $9 & $9. 

Both CBS & NBC will show radio billings, not yet re- 
leased, considerably lower for 1952 than for 1951. But 
both ABC & MBS are up, latter claiming best gain in 
radio. MBS reports 1952 radio time sales totaled $21,004,- 
976, up 17% from $17,900,958 in 1951. ABC has reported 
1952 radio billings of $34,391,316 vs. $33,242,181 in 1951. 


Joyce O’Hara, 59, executive v.p. of Motion Picture 
Assn, of America, long associated with its president Eric 
Johnston, died of heart attack in his New York hotel Jan. 9. 

HsfwOi k Accounts: Ford Motor Co. will sponsor one- 

shot 2-hour show June 15 simultaneously on NBC-TV and 
CBS-TV to mark 50th anniversary. Program will be re- 
corded and adapted for radio, but format and other de- 
tails aren’t definite yet . . . Ainana Refrigeration Inc. 
(home freezers) buys 4:15-4:30 segment of Kate Smith 
Show on NBV-TV, starting Feb. 19, Thu. 4-5 p.m., thru 
Maury, Lee & Marshall . . . General Electric will substitute 
filmed drama series on CBS-TV, starting Feb. 1, during 

8- week transcontinental tour of Fred Waring Show, Sun. 

9- 9:30 p.m., but latter will originate 2 live programs from 
Los Angeles and Kansas City while on tour . . . General 
Foods Corp. (Maxwell House Coffee & Gaines Dog Food) 
buys Red Buttons Show to replace Life with Luigi cn 
CBS-TV, starting Jan. 5, Mon. 9:30-10 p.m., thru Benton 
& Bowles . . . Eastco Inc. (Clearasil) buys one-shot 5-min. 
segment Jan. 19 of There's One in Every Family on CBS- 
TV, Mon. -Sat. 11-11:30 a.m., thru Ruthrauff & Ryan . . . 
Jay Jackson as of Jan. 2 became m.c. of Twenty Ques- 
tions, sponsored by Curads & Clorets on DuMont, Fri. 10- 
10:30 p.m., replacing Bill Slater . . . Sweets Co. of America 
Inc. (Tootsie Rolls) expands Tootsie Hippodrome from 15- 
min. to half-hour, starting Feb. 1, on ABC-TV, Sun. noon- 
12:30 p.m.; agency is Moselle & Eisen . . . Early morning 
news show Today on NBC-TV, weekdays 7-9 a.m., enters 
its second year Jan. 14 with these new sponsors added this 
week: Kleenex, thru Foote, Cone & Belding; Buick, thru 
Kudner; C. H. Masland & Sons (rugs & carpets), thru 
Anderson & Cairns; Willvs-Overland, thru Canady, Ewell 
& Thurber; International Silver Co., thru Young & Rubi- 
cam; Avco (Bendix Home Appliances Div.), thru Earle 
Ludgin; Anson Inc. (jewelry), thru Grey Adv.; Jerclaydon 
Inc. (Glamorene rug cleaner), thru Ruthrauff & Ryan. 


NARTB membership drive, aimed at raising member- 
ship 28% over present 107 TV stations, 1033 AM, 368 FM, 
4 TV and 2 radio networks, started Jan. 5 and will run until 
Feb. 28, through committees in 17 district under super- 
vision of station relations director Wm. T. Stubblefield. 


S HIPMENTS of transmitters provide fairly reliable 
guides to possibility of getting on air — and this week 
we can recapitulate what several more major manufac- 
turers have reported as they step up production tempo. 

Taking uhf first, RCA shipped its seventh 1-kw trans- 
mitter Jan. 8 to WJTV, Jackson, Miss. (Ch. 25) and indi- 
cated next will go, probably next week, to WAFB-TV, 
Baton Rouge (Ch. 28) and WROV-TV, Roanoke (Ch. 27). 
Beyond that it won’t make any commitments yet, except 
to stick by prediction of 7 or 8 per month output shortly. 

GE ships second 100-watt job to WEEK-TV, Peoria 
(Ch. 43), on Jan. 13, to be followed by 12-kw amplifier in 
April. Then follows 12-kw to WHUM-TV, Reading (Ch. 
61) about Jan. 15-20, first of that power. After that, GE 
will ship second 12-kw to WWLP, Springfield, Mass. (Ch. 
61), Feb. 17. Rest of schedule calls for: 

WHYN-TV, Holyoke, Mass. (Ch. 55), 100-watt early 
in February, followed by 12-kw amplifier March 6; WGBI- 
cated next will go, probably next week, to WAFB-TV, 
Reading (Ch. 33), 100-watt in mid-March, followed by 
12-kw end of May; WPAG-TV, Ann Arbor, Mich. (Ch. 20), 
100-watt mid-February, followed by 1-kw in mid-summer; 
KBMT, Beaumont, Tex. (Ch. 31), 100-watt in mid-Febru- 
ary, 12-kw later; WOSH-TV, Oshkosh, Wis. (Ch. 48), 100- 
watt in April; WILK-TV, Wilkes-Barre, Pa. (Ch. 34), 
12-kw end of April; WTVS, Gadsden, Ala. (Ch. 21), 100- 
watt in April; KPIK, Los Angeles (Ch. 22), 12-kw in May. 

Already delivered by RCA are these vhf transmitters 
soon to go into operation: KXLY-TV, Spokane (Ch. 4), 
WALA-TV, Mobile, (Ch. 10); WABI-TV, Bangor, Me. (Ch. 
5); KELO-TV, Sioux Falls, S. D. (Ch. 11). About to be 
delivered are KFDX-TV, Wichita Falls (Ch. 3) and KVOA- 
TV, Tucson (Ch. 4). 

GE’s vhf deliveries include KFDA-TV, Amarillo, Tex. 
(Ch. 10), shipped Dec. 29; WFBG-TV, Altoona, Pa. (Ch. 
10), shipped Jan. 6; KVTV, Sioux City, la. (Ch. 9), due 
Jan. 16; KTNT-TV, Tacoma (Ch. 11), due Jan, 26; KGUL, 
Galveston (Ch. 11), due Feb. 13. 

Latest DuMont and Federal shipments were reported 

on p. 7, Vol 8:52. 

* * * * 

In our continuing survey of upcoming new stations, 
this week’s crop of reports include only 3 vhf— besides 
those reported on p. 3. KELO-TV, Sioux Falls, S. D. 
(Ch. 11), said it won’t make previously promised Feb. 1 
date, but won’t be long thereafter, announced appointment 
of O. L. Taylor as national sales representative. 

KNOE-TV, Monroe, La. (Ch. 8), will order equipment 
next week, reports ex-Lt. Gov. James A. Noe, owner. 
Construction begins Jan. 10, and target is April 1. H-R 
Representatives Inc. will be national rep. 

KUHT, Houston (Ch. 8), U. of Houston’s non-com- 
mercial educational outlet, has its Federal equipment, now 
has target date of April 20, may test on or before April 
1. Houston Independent School District, originally co- 
grantee, will use and defray costs of allotted time for 
local public school telecasts. 

* * * * 

Among the uhf grantees, long-delayed WHUM-TV, 
Reading, Pa. (Ch. 61), first due to get 12-kw GE trans- 
mitter in about 2 weeks, with its 1000-ft. tower up, now 
reports: “Now that the waveguide problem is solved, the 
transmitter and antenna which have been under test at 
GE plant in Syracuse will be shipped to the WHUM-TV 
transmitter site in the very near future.” Waveguide’s 
installation will require about 7 days. Station ought to 
get on air by Feb. 1. 

Both Pittsburgh uhf grantees now indicate mid-sum- 
mer as their target dates— WENS (Ch. 16) reporting it 
expects to be ready in July or August, WTVQ (Ch. 47) 
having previously said August. WENS is the Donovan 

Faust-Larry Israel (ex-WDTV) group; WTVQ the Ronald 
Woodyard group. 

WTVU, Scranton, Pa. (Ch. 73), expects to have GE 
transmitter in operation by March 1, has appointed Don- 
ald Cooke Inc. as national rep. 

WNLC-TV, New London, Conn. (Ch. 26), reports 
equipment will be ordered within next 2 weeks, construc- 
tion plans completed within 6 weeks, target July. No 
national sales rep has yet been selected. 

KHTV, Baton Rouge, La. (Ch. 40), hopes for late fall 
starting date, according to John E. English, partner, who 
is an attorney in Erie, Pa. and also has interest in TV 
application for Erie. 

KAFY-TV, Bakersfield, Cal. (Ch. 29), begins construc- 
tion next week of new home for TV plant, hopes to get 
on air by latter March or early April, reports manager 
Naum Healy. Forjoe & Co. will be national sales rep. 

KTVW, Wichita Falls, Tex. (Ch. 22), using RCA equip- 
ment throughout, now has May target, reports W. Erie 
White, president, White’s Auto Stores, grantee. Call 
letters (changed from requested KWTV) were issued by 
FCC this week. Paul N. Goode is acting mgr., William 
D. Buford development engineer. 

* * * * 

WITV, Ft. Lauderdale, Fla. (Ch. 17), one of earliest 
grantees (July 30, 1952), has ordered DuMont 5-kw trans- 
mitter, is negotiating for higher tower than the 548-ft. 
granted by FCC and so hasn’t fixed starting time yet. 
This week, is was announced that Comdr. Mortimer W. 
Loewi, asst, to Allen B. DuMont, has bought 25% inter- 
est in WITV as an investment, in partnership with L. C. 
Judd, local realtor; George W. English, chairman of local 
First National Bank; E. J. Richardson, builder. Comdr. 
Loewi and son Bob recently acquired 10-acre tract in 
Hallandale, between Miami and Ft. Lauderdale, for res- 
taurant and cottage resort named “Out of This World” 
which opened Jan. 3. 

WTVO, Rockford, 111. (Ch. 39), being built by the 
brothers Elmer & Harry Balaban, of the noted Chicago 
theatre family, in partnership with the Dubinsky theatre 
family of Rockford, completes new transmitter house on 
Meridian Rd., 2 mi. west of city, on Jan. 16, begins erec- 
tion of 650-ft. Ideco tower in February, gets its RCA 
transmitter Feb. 1, is contemplating interim antenna so 
as to start operating in February, even before big tower 
is up, reports president Harry Balaban. It will be in full 
oper-ation by March, he stated. Weed & Co. will be na- 
tional rep. 


First 100-watt uhf transmitter in use— and GE’s first 
uhf transmitter — is producing good results for WKAB-TV, 
Mobile (Channel 48), judging from early reports. Al- 
though station still is using temporary transmission line 
and GE hasn’t yet begun field tests, there have been re- 
ports of good reception on built-in antennas in city and 
satisfactory signals as far as 40 miles or more from trans- 
mitter. Station went on air Dec. 29 (Vol. 9:1), is sched- 
uled to go to high power in spring with 12-kw amplifier. 

To avert shortage of TV receiving and auto radio 
antennas, NPA this week removed the 2 products from its 
list of civilian type items. Electronics Div. director Rich- 
ards W. Cotton said this action should pave way for larger 
rations of aluminum to antenna makers, since their mate- 
rials allotments are no longer tied to the amount they 
used during base period (last half 1949 or first half 1950). 

In Battle Creek call letter fight, WBCK-TV is protest- 
ing to FCC the assignment of WBKZ-TV to Booth Radio & 
Television which has no AM there. WBCK-TV claims 
confusion over call letters “will create a situation at vari- 
ance with the principles of fair competition.” 

CHICAGO MARTS SHOW TV TREND IS UP: Look for moderate price increases , concentration 
on 21-in . production and sales — and, above all, a banner business year ahead which 
might see as many as 7,500,000 TV receivers sold. 

Those were the major conclusions we gathered from close observation of the 
bustling winter furniture marts in Chicago this week, traditional time for TV manu- 
facturers to show new wares along with those of other makers of household goods. 

No alternative to another wave of price boosts , slightly higher than those 
of last fall, was frankly foreseen by Dan D. Halpin , DuMont gen. sales mgr., so long 
as production and labor costs continue to mount. Sales executives of other firms 
were quick to echo Halpin' s prognosis, but none wanted to be quoted and none seemed 
willing to be the first to make a major price break. Caution reigned at first marts 
since OPS lifted price ceilings on TV-radio receivers (Vol. 8:35). 

Relatively few brand-new lines were shown , most set makers preferring merely 
to "sweeten" last summer's lines with a few new models. Many are rendering lip 
service, at least, to the one-line-a-year policy which seems to be gaining foothold. 

[ For detailed reports on new models & prices , see Topics & Trends, p. 10.] 

5$C •:£ >}C % 

There was plenty of activity in the TV booths, but all motion wasn't selling 
by any means. Actual buying was at minimum most places, since order-taking usually 
comes at company conventions and in hotel suites. As usual, sales officials spent 
considerable time in booths of competitors — checking prices, styling, etc. 

But optimism prevailed , no matter where you went — and everybody joined in 
the industry's perennial guessing game about how many sets would be made and sold in 
1953. Most optimistic was Hallicraf ters Wm. J. Halligan, forecasting 7,500,000 . In 
public statements. Motorola's Bob Galvin and Westinghouse ' s Tod Sloan said 6,500,000 
to 7,000,000; GE's W.R.G. Baker , 6,500,000 to possibly "equal to 1950's" 7,325,000; 
Philco's Wm. Balderston , 6,500,000; Dr. Allen B. DuMont , 6,000,000-6,500,000; RCA's 
Joe Elliott , 6,250,000; Andrea's Frank A.D. Andrea , 6, 000, 000 ; International Resist- 
ance Co.'s Harry A. Ehle , at least 6,000,000. 

At Philco's Boca Raton convention . President Balderston said his company's 
doubled plant capacity gives it "an opportunity to sell more than 1,000,000 TV sets 
in 1953." DuMont's Halpin spoke of 300% increase in TV volume first half 1953 over 
same period 1952. CBS-Columbia announced $8,000,000 worth of orders on books for 
first 3 months. So it went everywhere, with a common refrain among jubilant manu- 
facturers that they were " out of inventory . " 

Only some unforeseen contingency , such as worsening of Korean situation or 
more hullabaloo over color, could upset their calculations, they said. 

That 1953 will be year of the 21-in . — almost to exclusion of other sizes, 
save 17-in. for price and 27-in. for exploitation — also seems evident from reports 
of the tubemakers and opinion of the sales folk. Latter are convinced 21-in. is the 
ideal size for those buying first sets as well as for replacements. Heydey of 21- 
in. could well extend through 1954, despite hopes for 24-in. (Vol. 8:49). 

* * * * 

Statistical year ended Jan. 2 with 6,092.128 TVs and 9,558,011 radios pro- 
duced, according to preliminary RTMA figures. TV factory inventories as of Jan. 2 
were put at 104,809 , radio inventories 190,269 — both quite low. Radio output for 
year: 3,721,712 home sets, 1,448,213 portables, 1,754,309 clock, 2,635,277 auto. 

Figures are subject to adjustments , and final official counts will shortly 
be made known by RTMA. For the record, it showed 90,608 TVs (5153 private label) 
produced week ended Dec. 26, and 93,009 (4750 private) week ended Jan. 2. 


10 - 

Topics & Trends of TV Trade: Some new models, re- 
finements of old models, some restyling of furniture — 
rather that full new lines — dominated TV offerings at 
Chicago’s Furniture and Merchandise Marts this week. As 
we looked over the 1953 lines, as exhibited at the marts 
and in hotel suites, the conclusion was inescapable that 
“new lines” was a misnomer for all but a few companies. 
Practically none had full complements of new models, re- 
placing old; if anything really was new, it was the pro- 
vision for converting to uhf (see story, p. 2). 

Nearest to full new lines seemed to be those of RCA 
and Philco, as already reported (Vol. 8:50-51 & 9:1), and 
even these had quite a few carryovers. Also, this week, 
Hallicrafters, Bendix and Stewart-Warner claimed brand 
new lines rather than merely a few new models. 

Admiral seized occasion in Chicago shows to point 
with pride, in page ad in Jan. 7 Retailing Daily, to its one- 
line-per-year policy, advocated so strongly last year by 
NARDA. It invited comparisons of “so-called ‘new’ TV 
lines” with its 13 basic models introduced last August (Vol. 
8:33). Admiral convention in Chicago’s Conrad Hilton 
Hotel, Jan. 22-24, will be devoted mainly to white goods, 
will add only one 21-in. mahogany table model, tentatively 
priced at $230. 

* * * * 

Hallicrafters’ new line: Tables— 17-in. brown leather- 
ette $200 & $250; 20-in. mahogany & blonde plastic $250 
& $310, brown $300. Consoles— 21-in. open-face mahogany 
$330 & $390, blonde $350 & $410, full-door mahogany $400 
& $460; 27-in. open-face mahogany $595, blonde $625. 

Bendix’s new line: Tables — 17-in. mahogany $200 & 
$250; 21-in. mahogany $260 & $300, blonde $310. Consoles 
-17-in. mahogany $280; 21-in. open-face mahogany $290 
& $380, blonde $390, half-door mahogany $420, blonde 
$440, full-door mahogany $450, blonde $470; 27-in. full- 
door mahogany & blonde $750. Combinations 21-in. 
mahogany & blonde $595. 

Stewart-Warner’s new line: 21-in. tables — leatherette 
$200 & $230, mahogany $280 & $350, blonde $300 & $370; 
21-in. open-face consoles — mahogany $330, $370, $390 & 
$420, blonde $390 & $440; 27-in. open-face mahogany con- 
sole $500. 

* * * * 

Capehart-Farnsworth’s 4 new models: 21-in. mahogany 
table $270, blonde $280; 21-in. half -door mahogany console 
$430, full-door French provincial $475; 27-in. full-door 
mahogany console $700. 

CBS-Columbia’s 5 new models: Tables, 17-in. mahog- 
any & ebony $190, 21-in. $220; consoles, 21-in. half-door 
mahogany $400, full-door $460; 27-in. open-face mahogany 

Crosley’s new model: 21-in. full-door mahogany con- 
sole $390, blonde $400. 

Magnavox’s 2 new models: 21-in. full-door mahogany 
console $435, French provincial $445; half -door mahogany, 
oak & walnut $495 & $575. 

Majestic’s 3 new models: 21-in. open-face mahogany 
console $320, limed oak $330; full-door mahogany $370, 
limed oak $390, silver-fox $400; mahogany combination 
$520, limed oak $530. 

Motorola’s 3 new models: 17-in. mahogany table $230; 
21-in. mahogany table $280; 21-in. open-face mahogany 
console $300 & $320, blonde $320. 

National Electronics Mfg. Co. (Natalie Kalmus) : 21- 
in. open-face mahogany console $360, limed oak $370, full- 
door limed oak combination $700. 

Raytheon’s new model: 17-in. black leatherette table 
$200, brown & maroon $220. 

Olympic’s 7 new models: 17-in. mahogany table $200, 
21-in. $250; 17-in. open-face mahogany console $250 & 
$300, % doors $350, full-door $370; 17-in. full-door mahog- 
any combination $400, 21-in. $460. 

Pathe’s 3 new models: 21-in. mahogany table $280; 
open-face mahogany console $350; full-door mahogany & 
blonde $400. 

Sentinel’s 3 new models: 17-in. mahogany table $230, 
21-in. $270; 21-in. open-face mahogany console $340, blonde 

Sparton’s 3 new models: 21-in. mahogany table $390, 
blonde $400; 21-in. open-face mahogany console $440, 
blonde $450; full-door mahogany console $460. 

* * * * 

Serious shortage of picture tubes in 1953 was forecast 
this week by L. S. Thees, gen. sales mgr., RCA tube dept. 
Anticipated manufacture of 6,250,000 new TV sets plus 
renewal demand for 3,750,000 CR tubes will place severe 
strain on production facilities, he said. “The shortage will 
be even more serious,” he added, “unless the usual prac- 
tice of curtailing production during the summer months 
is abandoned in favor of a steady, full-production load, 
scheduled on a 12-month basis.” He predicted that after 
midyear, demand will surge far beyond tube industry’s 
ability to produce. He estimated more than 70% of 1953’s 
TV sets will use tubes 20-in. or larger. “Aside from the 
fact that the production cycle is longer for these large 
tubes,” he stated, “the industry’s existing manufacturing 
facilities are not yet geared to produce these types in 
quantities required to meet the demand.” 

Distributor Notes: Admiral appoints Robert I. Howard 
v.p. & gen. mgr. of its N. Y. distributor; Don Jacobs gen. 
sales mgr.; Gay B. New operations mgr.; Jack Somber 
TV-radio supervisor . . . DuMont names Midwest-Tim- 
merman Co., Des Moines . . . CBS-Columbia appoints 
Certified Supply Co., Middletown, N. Y. . . . Emerson 
distributor, Emerson-Long Island Inc., announces resigna- 
tion of Richard B. Dreazen as sales mgr. . . . Raytheon ap- 
points Contractors Heating & Supply Co., Denver . . . 
Motorola distributor, Motorola-New York Inc., names Milt 
Allenson adv. & sales promotion mgr. 

Shortage of TV servicemen is growing more acute 
daily as new stations go on air, says Frank J. Moch, presi- 
dent, National Alliance of Television & Electronic Service 
Assns. Industry’s 55,000 qualified servicemen, he warns, 
are nearly 25,000 short of national demand. He is urg- 
ing Veterans Administration to establish training courses 
to build up adequate labor pool. 

New vhf-uhf antenna is being offered by RCA Service 
Co., including mast and new low-loss transmission line, for 
$24.95, installed. Uhf-only antennas range from bow tie 
at $29.95 installed to corner reflector at $42.50; vhf-uhf 
indoor antenna is $7.95. 

Granco Products Inc. is new company organized to 
manufacture and distribute uhf converter’s and uhf measur- 
ing instruments, with offices and 10,000-sq. ft. plant at 
36-17 20th Ave., Long Island City, N. Y. 

RCA plans factory in Spain to produce phonographs, 
records and eventually TV sets, arrangements having been 
completed this week with Gabriel Soria, president of In- 
dustria Electronica S.A., whereby RCA will put up half 
of $500,000 for 322,000-sq. ft. Madrid plant to be com- 
pleted by mid-1953. 

Philco is building new $4,000,000 plant at Connersville, 
Ind., to increase refrigerator capacity by 50%, double home 
freezer output; it will have 340,000-sq. ft., will employ 3000 
at capacity. 

Trade Personals: Dempster McIntosh, since 1943 presi- 

dent of Philco International, has resigned to open own ex- 
port office at 149 Broadway, New York; he continues with 
Philco as consultant. Successor will be Sydney Capell, v.p. 
& general manager of Philco’s Canadian operations for 
last 17 years . . . Donald S. Parris named acting di- 
rector, NPA Electronics Div., effective Jan. 10, succeeding 
Richards W. Cotton, who returns to post of asst, to 
Philco president Wm. Balderston but retains chairmanship 
of NPA Electronics Production Board . . . W. W. Watts 
Jr., RCA engineering products v.p., sails with Mrs. Watts 
Jan. 23 on Queen Mary for 6 weeks’ business trip in 
Europe . . . Gerald W. Davis, ex-Bureau of Standards and 
Raytheon, leaves NPA Electronics Div. Jan. 15 to join 
Signal Corps engineering & technical div., Washington, 
as electronics engineer . . . Robert E. Cassatt, onetime sales 
promotion mgr., GE receiver div., recently Fedders- 
Quigan adv. mgr., named sales mgr. of Fedders refrigera- 
tion appliances div., succeeding Frank Mitchell, resigned 
. . . Robert L. Anderson, ex-ABC central div. research 
mgr., named mgr. of Admiral’s newly formed market & 
research dept.; Joseph R. Gransee named asst, to adv. di- 
rector Seymour Mintz . . . Bernard Hecht, Little Silver, 
N. J., ex-RCA and International Resistance, has become 
management consultant specializing in quality control . . . 
Frank Loring, ex-Hallicrafters mgr. of distributor rela- 
tions, named DuMont north central regional mgr., Chicago 
. . . Howard C. Handwerg, ex-Motorola auto radio mer- 
chandising mgr., named asst. gen. sales mgr., Ampro 
Corp. . . . E. G. Denham resigns as Capehart-Farnsworth 
Washington sales mgr., replaced by James D. Walker, 
ex-New York sales mgr. . . . Roger F. Long promoted to 
sales mgr., GE equipment tube sales, central region, Chi- 
cago . . . R. Edwin Gray, Dallas district mgr. for Strom- 
berg-Carlson, placed in charge of new sales office for 
sound div., serving 8 southern states . . . Leonard A. 
Rooney named Raytheon communication equipment sales 
mgr. . . . Eugene C. White appointed to new position of 
industrial specialist, GE tube dept. . . . Fred Favor resigns 
as DuMont asst, sales promotion mgr. . . . Fred A. Mann 
resigns as sales mgr. National Electronics Mfg. Co. (Nat- 
alie Kalmus TV) . . . Wm. Tozer named national service 
mgr., Martin Hodsoll field service mgr., Canadian Admiral 
. . . J. Kneeland Nunan elected sales v.p., Consolidated En- 
gineering Corp., Pasadena, and executive v.p. of its sub- 
sidiary CEC Instruments Inc. . . . Wm. Marsh designated 
as RCA Service Co. district representative for leases of 
Teleprompter in N. Y., headquartering at 155 E. 24th St. 

. . . Blair Foulds, commercial engineering director, pro- 
moted to v.p. of General Precision Lab. 

Another peak-level year is foreseen for the electrical 
manufacturing industry, matching or exceeding its $12 
billion volume of 1951 & 1952, according to year-end report 
by W. J. Donald, managing director, and A. J. Nesti, chief 
statistician, of the National Electrical Manufacturers 
Assn. Devoted largely to heavy duty apparatus, report 
show's electrical appliances, which dropped from factory 
value of $4 billion in 1950 to $3.3 billion in 1951 and $3 
billion in 1952, are expected to rise to $3.5 billion in 1953. 

Picture tube phosphors have become $3,000,000-a-year 
enterprise in past 6 years as TV screen sizes grow larger, 
reports Dec. 27 Chemical Week. Article reports that TV 
industry uses 15-20,000 pounds of phosphors per month at 
$15 a pound, that requirements of color are likely to bring 
even further expansion. 

Columbia Records Inc. has purchased Eaton O’Neill Co. 
plant in Terre Haute, Ind., will occupy it next summer for 
record manufacturing. 

TV-radio-appliances comprised 25% of Western Auto 
Supply Co.’s 1952 sales volume of $170,000,000. 

A LL-OUT ATTACK on spurious radiation problem 
b (Vol. 9:1) was launched when all-industry meeting, 
called by RTMA in New York’s Biltmore Hotel Jan. 9, 
heard this statement by Dr. W. R. G. Baker, director of 
engineering dept.: 

“Manufacturing costs may be increased as spurious 
radiation is reduced, but this industry has a job to do and 
we will do it to the best of our ability.” 

These three “Task Committees,” with their chairmen, 
were formed: Receivers, J. A. Chittick, RCA; transmit- 
ters, J. E. Keister, GE; coordination, Donald G. Fink, 
Philco. Job of first two is to develop necessary technical 
data and to set timetables for reducing radiation. Third 
is to coordinate work of the other two with JTAC, IRE and 
FCC, and disseminate information. 

Steady progress in reducing spurious radiations was 
reported by chairmen of various RTMA committees, but 
Dr. Baker stated that “a complete solution to the problems 
has not yet been achieved.” 


Hearing aid manufacturers have been quick to capi- 
talize on commercial production of transistors, announced 
by Raytheon early last month (Vol. 8:49). Hard on heels 
of last week’s disclosure that Sonotone is now selling hear- 
ing aid with one transistor and 2 tubes (Vol. 9:1) comes 
announcement of completely transistorized hearing aid by 
Maico Co. It uses 3 transistors, no tubes, substitutes tiny 
25-30tf “energy capsule” (life, 75 hours) for both “A” and 
“B” batteries. Maico president Leland A. Watson esti- 
mates efficiency of hearing aid has been boosted 100 times 
by transistors, complete unit weighing 2% oz. He said 
Maico will be able to turn out “several thousand hearing 
aids monthly within 6 months.” It’s as yet unpriced, but 
will cost “well above $200,” says Mr. Watson. 

Admiral revealed existence of own research laboratory 
at Palo Alto, Cal., near Stanford U. in cryptic announce- 
ment this week, said it has “more than 20 engineers work- 
ing on various phases of color TV and other electronics 
developments.” Director is Robert M. Jones, ex-Admiral 
chief engineer. On further inquiry, Admiral says nothing 
more, except that lab has been in secret operation over 
2 years with Jones in charge. Also this week Arvin re- 
ported it has color TV generator in operation at Columbus, 
Ind. plant, testing color receivers, one having 49 tubes. 

IRE board appointed, at Jan. 7 meeting, these 1953 
officers and directors: Haraden Pratt, telecommunications 
advisor to the President, reappointed secretary (10th 
year); W. R. G. Baker, GE v.p., treasurer (3rd year); 
Alfred N. Goldsmith, consulting engineer, editor, post he 
has held since founding of IRE in 1912; directors, Ralph 
D. Bennett, U. S. Naval Ordnance Lab; Wm. R. Hewlett, 
Hewlett-Packard Co.; Arthur V. Loughren, Hazeltine. 

Furniture industry, which is closely allied with TV- 
radio, will probably show record sales volume of about 
$3.4 billion for 1952, as against $3.35 billion in 1951, said 
Gen. Lawrence H. Whiting, president of American Furni- 
ture Mart. He reports retail stores ran about 5% ahead 
in annual sales volume in 1952 (spurted to 10% in Decem- 
ber) and that wholesalers ran even with 1952. 

Motorola Communications & Electronics Inc. is name 
of new wholly owned subsidiary formed to distribute prod- 
ucts made by Motorola’s communications & electronics 
div. No changes in present field sales personnel are con- 
templated, said president Paul Galvin. 

Cinema Engineering Co., Burbank, Cal. manufacturer 
of electronics and motion picture equipment, has broken 
ground for new 18,000-sq. ft. plant at 1100 Chestnut St. 

Philco radios and refrigerators now being made in new 
20,000-sq. ft. plant of Amron Ltd., Herzlia, Israel; first 
run is 500 radios per month, to be increased to 1500. 

12 - 

C OLLEGE FOOTBALL TV “controls” in 1953 were ap- 
proved, as expected, by National Collegiate Athletic 
Assn, at Washington convention this week by 172-13 vote 
— but determined opposition by U of Pennsylvania, Notre 
Dame and DuMont Network may force slight modifications 
from 1952’s strict limitations. 

NCAA’s TV committee didn’t make detailed recom- 
mendations for convention adoption. Instead, it advised 
that new committee be established for 1953 to hold hear- 
ings and devise football TV program. But it’s almost 
assured that next fall’s program will follow closely along 
lines of last fall’s — one network game per week and no 
team appearing more than once on TV. Only modification 
may be provision for some regional football telecasts to 
supplement network “game-of-the-week.” 

Convention didn’t even consider U of Pennsylvania’s 
proposal that each college be permitted to make its own 
TV arrangements and contribute one-third of TV receipts 
to fund for aid to colleges considered “hurt” by telecasts 
(Vol. 8:46). 

Most delegates placidly accepted TV committee recom- 
mendations, but possibility of private or govt, anti-trust 
action against NCAA still exists. TV committee chairman 
Robert Hall of Yale advised membership to watch results 
of govt.’s anti-trust suit against National Professional 
Football League, and DuMont Network gen. mgr. Chris 
J. Witting released statement that “court action may be 
a product of persistence in thwarting the public interest.” 
Subscription TV was aired briefly before delegates, 
who heard Telemeter’s Paul McNamara, Skiatron’s James 
Landis and Phonevision’s Ted Leitzell describe each sys- 
tem. TV committee’s report noted that subscription TV 
“will be of vast importance in the future.” 

More accurate technical rules are sought by FCC in 
proposed rule-making covering TV stations issued this 
week as Doc. 10370 (Notice 53-14) and Doc. 10369 (Notice 
53-13). First ties down method of determining height 
above average terrain, specifying that the 8 radials must 
start with true north and describing how radials over 
bodies of water or foreign territory are to be treated. 
Second proposal seeks to get more consistency into con- 
version of powers from “dbk” to kilowatts and would 
make mandatory a special showing on coverage for un- 
usual terrain conditions. Several other changes, mostly 
minor, are included. Also issued was a final “blue pencil” 
order making minor editorial changes in definitions, etc. 
Various AM and FM changes are included in week’s pro- 
posals. Comments on proposed changes will be accepted 
until Feb. 9. Copies of documents may be obtained from 
Commission, or we’ll get them for you. 

Located 359 miles from Ft. Worth, 392 from El Paso, 
Lubbock’s KDUB-TV (Ch. 13), which went on air Nov. 13, 
boasted 12,252 sets-in-use within 60-mi. service range (pop. 
317,700) as of Jan. 1, according to new survey. Befoi’e 
station got on air, local dealers had sold 3500 sets; they’re 
now selling 1000 per week, survey shows. NBC-TV Re- 
search “census,” showing low Dec. 1 figure (Vol. 9:1), 
apparently was due to failure of San Antonio, Amarillo 
and other major distributors, non-local, to report move- 
ment of sets into Lubbock. 

Power increases for 5 New York stations were granted 
this week by FCC which also granted boosts to 6 others 
(see TV Addenda 16-A herewith). The New York sta- 
— and WOR-TV hiked to 88 kw immediately, using ampli- 
fier it has been testing. WABD and WATV haven’t yet 
requested increases. From San Francisco, KPIX reports 
it expects to achieve 100 kw with new GE 35-kw amplifier 
“within the next few weeks.” 

Peoria’s WMBD Inc., if proposed new ownership that 
includes mgr. Charles C. Caley and WKZO-TV operator 
John E. Fetzer is approved by FCC, will supersede TV 
application of Peoria Broadcasting Co., present WMBD 
licensee, for Channel No. 8. This is most noteworthy of 
week’s 8 TV applications, because WMBD once held CP 
for vhf Channel 8 but gave it up. Of week’s applications, 
6 are for vhf, 2 for uhf, bringing total pending ot 747 (280 
uhf). Other vhf applications came from St. Louis, No. 11, 
by Koplar family, hotel owners; Hattiesburg, Miss., No. 9, 
by group headed by Dorsey Newman, Birmingham; Salt 
Lake City, No. 2, by Salt Lake Tribune Publishing Co. 
(KALL) ; Salt Lake City, No. 2, by Frank Carman & Grant 
Wrathall; Ogden, Utah, No. 9, by KVOG. Uhf applica- 
tions were for Miami, No. 33, by Sherwood Gordon, local 
businessman, et al.; Corona, Cal., Ch. 52, by KOWL 
(Arthur Croghan). [For further details about these ap- 
plications, see TV Addenda 16-A herewith; for complete 
listing of all post-freeze applications, grants, etc., see 
TV Factbook No. 16, due off presses Jan. 19.] 

Honolulu TV station KONA (Radio Honolulu Ltd.), 
which went on air Dec. 17, 1952 as 11th post-freeze station, 
is offering for public sale 30,000 shares of Class “A” non- 
voting common stock at $10 par, through A. H. Rice & 
Co. Ltd., 227 S. King St., Honolulu. Purpose of issue, as 
explained in prospectus dated Jan. 2, is “to pay for con- 
struction costs, purchase of equipment, engineering fees, 
and to provide working capital.” Prospectus lists station’s 
capitalization at $422,820, including the $300,000 from sale 
of current offering. Total assets are listed as $672,918, 
liabilities $219,615. Company expects to show net operat- 
ing income of $39,500 before taxes after first full year of 
operations, on basis of anticipated $315,000 in time sales 
and expenses and depreciation totaling $260,000. Present 
plant represents investment of $77,420 in cash, about $350,- 
000 in credit, says prospectus. President is Walter H. 
Dillingham, real estate broker. 

FCC seeks $8,000,000 for fiscal 1954, or $1,591,540 
more than was appropriated for it last year, in budget sent 
to Congress this week by President Truman. Figures 
don’t mean much, of course, since President Eisenhower 
will compile his own budget, possibly by April. The in- 
crease, budget says, is to handle workload of processing TV 
applications and to strengthen radio-monitoring and en- 
forcement activities. Last year, Commission received 
extra $300,000 for TV processing, largely through efforts 
of Sen. Johnson (D-Colo.), chairman of Interstate & For- 
eign Commerce Committee. Commission’s argument for 
more funds is as good as ever, since its augmented corps 
of examiners and TV staff are still too small. As situa- 
tion stands, many applications face several years’ wait be- 
fore their hearings can be scheduled. 

TV-radio editors of the country, polled by Radio 
Daily, picked this telecasting “Who’s Who of ’52,” re- 
ported Jan. 7: man of year, Bishop Sheen, DuMont; 
woman, Lucille Ball, CBS; dramatic show, Robert Mont- 
gomery Presents, NBC; comedy show, 7 Love Lucy, CBS; 
variety, Show of Shows, NBC; musical, Fred Waring, 
CBS; commentator, John Cameron Swayze, NBC; docu- 
mentary, Victory at Sea, NBC; quiz, What’s My Line?, 
CBS; sportscaster, Mel Allen, NBC; children’s, Kukla, 
Fran & Ollie; song hit, Wish You Were Here, ASCAP. 

FCC’s unpopular proposal for marking and lighting of 
guy wires of high TV towers (Vol. 8:46,50-51) seemed 
headed for scrapheap this week as CAA deputy adminis- 
trator F. B. Lee added his objection to those of TV-radio 
and tower industries. Mr. Lee urged deletion of guy 
wire clauses from proposed new standax-ds for tower light- 
ing and marking because specifications “have never been 
fully tested in the field.” 




w»b Electronics 


ml Jo liiiyyiY lo 

( 3 More Go on Air — U. S. Total Now 128, page I 
11 CPs Include 7 VHF, 3 Big-City UHF, page 2 
Tiie 162 Biggest Markets & the Most TVs, page 2 
tgM&e i ) WSM-TV's Booster Tests Encouraging, page 3 

I Battle Shaping Up in Theatre-TV Hearing, page 4 
\ Transmitter Deliveries & Upcoming Stations, page 5 

• VOL. 9: No. 3 
January 17, 1953 

Balance Sheet of a TV-AM Combination, page 7 
Edward Lamb Sells WTVN, Columbus, to Tafts, page 7 
'Bob' Sprague, Air Force Undersecretary, page 8 
1953 Starts With High TV-Radio Output, page 8 
Trade Good — But Dealers Voice Concern, page 8 
Tobey Alone in Opposition to ABC-UPT Merger, page 11 

TV FACTBOOK No. 16— BIGGEST & BEST: It ' s with pride we feel is pardonable that we 
send you, who are subscribers to our full TV services, your copies of the 16th edi- 
tion of our semi-annual TV Factbook , whose 268 pages, carrying advertising for first 
time, make it by far the most ambitious single job we've yet undertaken. It's just 
twice the size of last July's edition, and in it you will find all the basic direc- 
tories of preceding editions, brought up-to-date, plus such new data as a listing 
of all post-freeze new stations authorized to Jan. 3, 1953, showing which are on 
the air and when the rest expect to start ; new TV-radio set & percent-of-household 
estimates; directories of community TV projects and theatre-TV installations, allo- 
cation tables with priority lists revised to date, etc. 

TV Factbook No. 16 also tabulates all 748 applications pending as of Jan. 3 
— this 48-p. section to be kept current with our weekly Addenda or "Blue Sheets". 
Main Directory of TV Stations shows personnel, facilities and rates of the 125 U. S . , 
the 2 Canadian and one Mexican border stations on the air Jan. 3, plus the 19 others 
due to begin operating in January & February, along with rate cards of networks and 
data on all Mexican, Cuban and South American TV stations. 

A 34x22-in. wall map in color goes with each Factbook. It's entirely new, 
and shows present TV cities, all U.S. cities with more than 10,000 population, routes 
of all actual and projected coaxial-microwave network interconnections. 

[ Newsletter-only subscribers are urged to place orders now for their copies 
of the Factbook, at $3 each; extra maps are available at $1 each.] 

3 MORE GO ON AIR-U.S. TOTAL NOW 128: Year's first new stations to begin operating : 
WKBN-TV, Youngstown (Channel 27) ; KOPO-TV, Tucson (Ch. 13) ; WALA-TV, Mobile (Ch. 10) . 
So these can be added to your log of stations now in commercial operation — making 
128 in the U.S., plus 2 in Canada, one on the Mexican border. 

First of Youngstown's 2 uhf outlets (rival WFMJ-TV on Ch. 73 is due to start 
momentarily, too), WKBN-TV tested its first picture transmission Jan. 6, added sound 
Jan. 11 and began commercial programming with newscast that day at 4:15 and kine of 
"Omnibus". It's now operating 5:30-9:30 p.m. daily with programs, 11-12 & 2-5:30 on 
test patterns. Next week, it expects to have AT&T relay ready for CBS networking. 

Gene Autry's KOPO-TV , first of 2 vhf in that thriving Arizona town (other, 
KVOA-TV on Ch. 4, due very soon), began test patterns "at the 13th second of the 
13th minute of the 13th hour on Jan. 13 on Channel 13," according to telegram from 
technical chief Walter Stiles. Its commercial debut date is still Feb. 1. 

Bill Pape's WALA-TV, Mobile , where uhf WKAB-TV (Ch. 28) got started Dec. 29, 
started after-midnight tests Jan. 10, continued that way several days, then plunged 
right into commercial schedules Jan. 14 at 6 p.m. It's now operating Mon.-Fri. 5-11 
p.m.. Sat. & Sun. noon-11 p.m. It's to be basic NBC-TV, gets kines also from others. 

[ For reports on upcoming new stations & transmitter deliveries, see p. 5.] 



11 CPs INCLUDE 7 VHF, 3 BIG-CITY UHF: FCC's TV "construction permit machine " is truly 

in high gear — rolling out 11 more grants this week. This makes 40 in last 4 weeks 
alone, 197 since end of freeze . Surprisingly, 7 of this week's group are vhf ; the 
explanation is that they came mostly from wide-open West where vhf is relatively 
plentiful. Big-city uhf grants included CPs for Louisville, St. Louis, Dallas. 

The vhf grants : Boise , Ida . , KGEM, No. 9 (second to city); Rochester, Minn ., 
KROC, No. 10; Columbia, Mo ., U of Missouri, No. 8; Billings , Mont . , Rudman-Hayut in TV 
Co., No. 8; Butte, Mont ., KOPR, No. 4; Great Falls, Mont ., KFBB, No. 5; Fargo , N.D . . 
WDAY, No. 6. The uhf grants : Salinas, Cal ., Salinas-Monterey TV Co., No. 28; 

Louisville , Ky. , WLOU, No. 41 (second) ; St. Louis, Mo . , Broadcast House Inc., No. 

36; Dallas , Tex . , UHF Television Co., No. 23. 

'p t t 

Several multiple applicants did nicely in this week's grants. Engineer 
Grant Wrathall is 16.75% owner of Butte grantee, 50% partner in Salinas organization. 
Oilman M.B. Rudman holds CPs for Galveston as well as half of Billings grantee. 
Dallas organization comprises oilmen R.L. Wheelock, W.L. Pickens & H.H. Coffield , 
who received Houston CP just last week (Vol. 9:2). All these principals have addi- 
tional applications pending (see pp. 105-152, TV Factbook 16). 

U of Missouri once argued for partial commercialization of educational chan- 
nels during allocations hearing. After FCC turned that idea down, university asked 
for commercial channel, got it this week after KMMO withdrew competing application. 
It's the third educational institution with commercial CP. Others are Cornell and 
Michigan State. A curator of U of Missouri is Lester E. Cox, who holds interests 
in TV applicants KCMO, Kansas City, and KOAM, Pittsburg, Kan. 

THE 162 BIGGEST MARKETS & THE MOST TVs: Just 8 of "The 162 Most Important Markets 

of the U. S . 11 have as many as 9 out of 10 of their homes equipped with TV sets — but 

it's an exceptional major market without considerably more than 50% "saturation". 

That's one of the striking facts adduced from report bearing above title 
and prepared by big J. Walter Thompson Co . ad agency, as released for first time in 

our TV Factbook No. 16 of Jan. 15, 1953, just off the presses. 

These "most important markets ," as delineated by JWT researchers headed by 
Carroll Hudders, who compiled the report under direction of media v.p. George Dibert, 
do not purport to be TV station service areas, which generally enjoy considerably 
wider coverage radius. But the value of the tabulation becomes readily apparent to 
TV station operators, timebuyers and receiver manufacturers because it shows : 

(1) Estimated number of households in each of the 162 markets as of Jan. 1, 

1953; (2) estimated number of TV receiver s same date; (3) ratio of TV receivers to 

households; (4) percentage of U.S. total TVs represented in each market. 

Only 76 markets had TV stations in operation as of Jan. 1, but 73 are in- 
cluded among the 8 "A ", 35 "B ", 72 "C " & 47 "D" markets that comprise the 162 total. 

These 162 embrace 17,418,060 TV homes , representing 65.8% saturation . They repre- 
sent 82.9% of all the TV homes in the U.S. 

Here's the TV score for the 8 "A" markets in their order of rank: New York , 
3,341,525 TVs in 3,950,412 households, or 84.6% saturation of all households in the 
counties designated; Chicago , 1,360,778 TVs in 1,687,628 homes (80.6%); Los Angeles , 
1,197,895 TVs in 1,578,216 homes (75.9%) ; Philadelphia , 945,318 TVs in 1,070,992 
homes (88.3%) ; Detroit , 609,026 TVs in 888,275 homes (68.6%) ; Boston , 654,522 TVs in 
821,778 homes (79.6%) ; San Francisco-Oakland , 396,075 TVs in 774,680 homes (51.1%) ; 
Pittsburgh , 461,138 TVs in 638,865 homes (72.2%). 

So goes the tabulation down to the 162nd market . These top 8, however, rep- 
resent an average of 78.4% of homes with TVs, constitute 42.6% of all 21,000,000 TV 
sets estimated to be in use in the United States as of Jan. 1, 1953. 

* * * * * 

In the "90% saturation" bracket are these 8 markets, according to ranking: 
10th, Cleveland ; 40th, Rochester ; 42nd, Dayton ; 44th, Allentown-Bethlehem-Easton ; 


47th, Toledo ; 73rd, Wilmington ; 75th, Reading ; 84th, Trenton . Oddly, neither the 
Allentown area, Reading nor Trenton has a station of its own as yet, so their tele- 
viewing is to other cities. Allentown & Reading figures seem inordinately high. 

There are some markets pushing 90% so closely as to be worth note: New York 
84.6%; Philadelphia 88.3%; and 12th ranking Baltimore 86 . 5% ; 14th, Buffalo 85.4% ; 
15th, Cincinnati 85.4% ; 31st, Indianapolis 88.6% ; 55rd, New Haven-Waterbury 86.3% ; 
35th, Albany-Troy-Schenectady 86.4% ; 37th, Columbus 84.9% ; 50th, Omaha 88.5% ; 53rd, 
Syracuse 87.1% ; 55th, Richmond 84.2% ; 90th, York 88% ; 128th, Atlantic City 82.1% . 

For detailed breakdowns for all 162 markets, including definitions of areas 
covered by the study, see pp. 262-266 of TV Factbook No. 16. 

WSM -TV's BOOSTER TESTS ENCOURAGING: Enthusiastic first report on, booster TV station 
experiments , filed with FCC this week by John H. (Jack) DeWitt, president of WSM- TV, 
Nashville, is bound to encourage more such experiments — looking to "clusters of 
satellites" that might widen coverage range of "parent" stations. By same token, 
success could very well increase apprehension of community antenna system operators. 

WSM-TV was granted CP July 15, 1952 for experimental 5-10 watt booster to 
be located at Lawrenceburg, Tenn. , 67 miles away , operating on Channel 4, same as 
"parent" WSM-TV (Vol. 7:50; 8:29,50). On Oct. 17, station was ready to go, but it 
wasn't until Jan. 1 of this year that full-scale tests during daytime were possible. 

Conclusions ? "Without question," report says, "the booster does the ex- 
pected job of providing a good signal to all the residents of the town. Within the 
city of Lawrenceburg, a highly acceptable picture can be received using the built-in 
antenna, which comes as a part of most sets, or the simple 'rabbit ears' antennas. 

" It is felt that apparatus development is reasonably complete. The system 
is operating satisfactorily and is remarkably stable... It is felt that this system 
can be used as a prototype for similar installations in other locations where the 
terrain may be the same or quite different in character." 

DeWitt doesn't claim that more study isn't needed. He's asking for a 90-day 
extension to look into many more problems — such as matter of reception in fringe 
area of the booster, where signal level from WSM-TV and booster are equal. 

❖ ❖ ❖ ❖ 

Principal development problem was antennas -- receiving and transmitting. 
Theory of booster is to minimize co-channel interference between WSM-TV and booster 
by having latter emit vertically polarized waves. DeWitt found there is very little 
experience of others to go on in designing antennas with both high f ront-to-back 
ratios and "pure" polarization characteristics. 

Another problem is fading — WSM-TV 's signal varying as much as 20 db at 
that distance. This also adds to problem of reception in booster's fringe area. 

* * * * 

DeWitt's analysis of community antennas and satellites is particularly in- 
teresting. Though some community systems "are undoubtedly giving satisfactory serv- 
ice," he says, there's a connection fee of $100 or more plus the monthly charge. 
Furthermore, maintenance of system "is comparable with maintenance of a good tele- 
phone system." And there are unresolved problems of program copyright and ownership. 

Satellites appear quite attractive , report says, except that they require 
additional spectrum space — although this drawback applies only to towns large 
enough to support their own TV stations. 

Several advantages of boosters are listed, including: (1) Require no addi- 
tional spectrum space. (2) Eliminate elaborate and hazardous receiving antennas. 

(3) Low installation and operation costs. (4) Produce negligible amount of inter- 
ference. (5) Retain program responsibility in FCC licensees' hands. 

Comparing costs , report says that there are 275 sets in Lawrenceburg, each 
of which uses antenna costing at least $100. If each home in to wn had a set, in- 
vestment in antennas would total at least $175,000. In WSM-TV 's original applica- 
tion, cost of booster was estimated at $5288, and operation was to be unattended. 


BATTLE SHAPING UP IN THEATRE-TV HEARING: Offer of partnership with theatre-TV folk 

by Western Union should be one of most interesting angles of theatre-TV hearing, 
scheduled to resume Jan. 26 — and possibly destined to drag well into springtime. 

Hearing shapes up as battle between AT&T — which will argue that common 
carriers can do best job of providing wideband theatre-TV service — and the Motion 
Picture Assn . & National Exhibitors Theatre TV Committee , which want special micro- 
wave frequencies exclusively allocated for transmission of programs to theatres. 

Standing on sidelines — but ready to jump into the fray if anyone steps on 
their toes — will be the 4 TV networks , NARTB and the various industrial radio 
services in fields such as petroleum, aeronautics, motor transport. Principal in- 
terest of these groups is to make sure theatre folk don't cast eyes at any frequen- 
cies now assigned to them or potentially useful to them. 

That's how theatre-TV hearings loo k on basis of advance summaries of testi- 
mony and exhibits filed with FCC this week, and pre-hearing conference Jan. 16. 

Western Union's role in hearing is significant. A pioneer in development 
and use of microwaves, company is smarting under its complete freeze-out from TV 
networking at hands of AT&T — upheld last October by FCC's 3-2 decision refusing 
WU permission to interconnect with AT&T's facilities (Vol. 8:42). Handicapped by 
lack of finances, WU looks to tieup with theatre-TV interests as good way to get 
into potentially vast n ew field. Its statements in hearing will make clear that as 
a common carrier it is in no way bound to AT&T's views — and that no matter how 
FCC rules in theatre-TV case, theatre folk and Western Union can get together. 

Arrangements would be "economically attractive " to both parties, according 
to testimony prepared by Western Union v.p. H. P. Corwith , who gives these alterna- 
tives: (1) If FCC rules common carriers should provide theatre-TV service, WU could 
supply facilities on long-term use basis. (2) If FCC rules frequencies should be 
allocated outside common carrier band, "the theatre-TV interests probably could set 
up a limited common carrier to supply such service and Western Union could enter into 
an agreement to build and operate the system." (3) If FCC decides to license spe- 
cial frequencies to theatre-TV, WU could build and operate system for theatre folk. 

Western Union petitioned Commission Jan. 16 to include in hearing the ques- 
tion of interconnection between common carriers supplying theatre-TV service. 

* * $ * 

AT&T's top engineering and legal talent will be at hearing to dispute the 
charges by theatre interests that common carriers can't accommodate wideband (10-mc) 
transmission, that they'd be too expensive , and that AT&T's other commitments make 
construction of new facilities too indefinite . AT&T will describe "tests to deter- 
mine suitability of existing Bell System facilities to provide 10-mc. transmission," 
and will assert that its facilities can meet all requirements specified by theatre- 
TV engineers at technical phase of hearings last November (Vol. 8:43-44). 

A s to cost of system , AT&T's preliminary estimate for New York-Washington 
intercity link to provide 3 simultaneous programs to 9 cities is $4,400,000 for con- 
struction, $1,050,000 annually for operation. Theatre-TV proponents will present 
3 volumes of cost data — and their figure for roughly comparable intercity system 
is $3,326,000 for construction, $733 , 000-$771 , 000 annual operation. 

Q uestion of bandwidth may come up again . RCA's Dr. George Beers is expected 
to argue that 10-mc band isn't needed, that 8-mc can provide necessary resolution. 

* * * * 

Imposing array of "name" witnesses will be presented by theatre folk to out- 
line necessity and uses for theatre TV, including Metropolitan Opera manager Rudolph 
Bing , theatrical producers Gilbert Miller and S. M. Chartok , MPAA president Eric 
Johnston , Collier's sports editor Tom Meany , 20th Century-Fox's Spyros Skouras . 

Hearing is likely to be quite lengthy , although direct testimony probably 
won't consume more than 15 hearing days. Amount of time spent in cross-examination 
and rebuttal — and question of how many days a week the Commission can devote to 
en banc proceeding — v/ill determine how long it will last. But at pre-hearing con- 
ference it was evident all parties are prepared to settle down for long siege. 


S PEEDIER deliveries of transmitters augur early starts 
of quite a few more new stations — and the word from 
RCA now is that, by beginning of February, it expects to 
deliver uhf transmitters at rate of 2-a-month. Produc- 
tion and delivery of uhf transmitters isn’t so much a 
problem now, said an RCA spokesman, as obtaining tubes, 
filterplexers, antennas and crystals. Delays will be in 
such components henceforth, rather than transmitters. 

Following close upon last week’s delivery to WJTV, 
Jackson, Miss. (Ch. 25), RCA schedule calls for deliveries 
next week to WAFB-TV, Baton Rouge (Ch. 28) and 
WROV-TV, Roanoke (Ch. 27), both of which have indi- 
cated they also will be on air by Feb. 1. Next in line for 
RCA uhf deliveries are WKNB-TV, New Britain, Conn. 
(Ch. 30); WHP-TV, Harrisburg, Pa. (Ch. 55); WNBH-TV, 
New Bedford, Mass. (Ch. 28) — all 3 probably during week 
of Jan. 26. 

GE’s delivery to WEEK-TV, Peoria (Ch. 43) went 
this week as scheduled, and rest of its uhf deliveries are 
still scheduled as reported in this space in Vol. 9:1. 

On the vhf side, DuMont l’eports transmitters shipped 
to WLVA-TV, Lynchburg, Va. (Ch. 13); KOLN-TV, Lin- 
coln, Neb. (Ch. 12); KDZA-TV, Pueblo, Colo. (Ch. 3)— 
so that they should be starting very soon. 

Latest word from Spokane’s KXLY-TV (Ch. 4) is 
that its RCA plant will turn on juice inauguration day, 
Jan. 20, while WABI-TV, Bangor (Ch. 5) is still poised 
for Jan. 31. Next RCA 2-kw shipments go before end of 
this month to KVOA-TV, Tucson (Ch. 4); KCSJ-TV, 
Pueblo (Ch. 5); WBAY-TV, Green Bay, W’is. (Ch. 2). 

♦ * * * 

From CP holders themselves, these were this week’s 
replies in our continuing survey of upcoming new stations: 
KSTV will be call letters sought for new Ch. 36 sta- 
tion in Stockton, Cal., authorized Jan. 7 to owners of 
KTSN there, who include Knox LaRue, San Francisco 

mgr. of George P. Hollingbery Co. and the operators of 
KONG, Visalia; KMOR, Oroville; KYNO, Fresno. Reports 
LaRue: Aug. 15-Sept. 1 starting date, though no equip- 
ment yet ordered, no construction plans yet, no rep se- 

Atlantic City’s second uhf, Ch. 52 granted to Matta 
Enterprises, which operates WLOA, Braddock, Pa., appli- 
cant for TV in that town (near Pittsburgh) and for sta- 
tion in Akron, is still “in a state of flux” but partner Wm. 
G. Matta thinks RCA should have equipment delivered by 
early summer. No call letters or rep have yet been chosen. 

Ross K. Prescott, Dallas counsel for the Wheelock- 
Pickens-Coffield oilmen group, which last week got CP for 
Houston (Ch. 23) and this week got same channel for 
Dallas, advises that bids for Houston uhf installation are 
now being taken, plans now being formulated, target for 
start is “summer 1953.” 

Hutchinson (Kan.) grantee of Ch. 12, authorized Jan. 
7 (Vol. 9:2), has indicated to local dealers that station will 
get going by July 1 and that it expects to provide coverage 
of 75-100 miles, taking in such towns as Wichita, Great 
Bend, Newton & Pratt. Hutchinson is about 60 mi. from 
Wichita, whose channels are in contest, and new station 
will very likely be first in Kansas. 

WHFC-TV, Chicago (Ch. 26), that city’s first uhf 
grant, hasn’t ordered equipment yet, says Rep. Richard W. 
Hoffman (R-Ill.), owner. He didn’t expect grant so soon, 
he told us, and -was “caught unawares” and he wants to 
study some already-operating uhf stations before going 
ahead with his plans. 


GE wiil rent its 12-kw uhf klystrons, rather than sell 
them as part of transmitter. This arrangement, long ex- 
pected, was officially announced this week. Rental will be 
on hourly basis, will include stand-by tubes. 

Personal Holes: Jules Herbuveaux, TV operations di- 
rector of WNBQ, Chicago, promoted to asst. gen. mgr. of 
integrated WNBQ & WMAQ under NBC Chicago v.p. 
Harry C. Kopf; George Heinemann named director of pro- 
grams for both TV & radio stations, Homer Heck mgr. of 
production staffs, Wm. Bray news director, John Whally 
operations director, John Wehrheim controller . . . Don 
Kellett, exec. asst, to Roger Clipp, gen. mgr. of WFIL & 
WFIL-TV, and a U of Pennsylvania 9-letter man, has 
resigned to become pres. & gen. mgr. of new Baltimore 
Colts pro football team . . . Robert Stahl, ace Variety re- 
porter, resigns to join staff of new TV fan magazine being 
projected by Philadelphia Inquirer’s Walter Annenberg 
(WFIL-TV) . . . Kingdom S. Tyler named mgr., Harold 
W. Van W T agenen asst, mgr., CBS building construction 
dept., under operations v.p. Frank Faulkner . . . John 
Stewart named TV sales mgr. in New York, George W. 
Clarke Inc., station reps; no list of stations yet announced. 
Wm. R. Wyatt, ex-Forjoe, Chicago, is newly named east- 
ern v.p. . . . Robert Clark, ex-mgr. of NBC-TV technical 
operations, Hollywood, named director of engineering, 
KONA, Honolulu; Craig Maudsley, ex-Dancer-Fitzgerald- 
Sample, to be director of national sales . . . Sheridan D. 
Reid, ex-KSL-TV, named production mgr., KGMB-TV, 
Honolulu . . . Joseph Goodfellow, ex-NBC spot sales, 
named director of sales, WRC & WNBW, Washington, 
under newly-named mgr. Carleton D. Smith . . . James 
Fletcher named national sales mgr. of new WABI-TV, 
Bangor, Me., Elmer C. Snow named supervisor of trans- 
mitting plant . . . Phil Williams resigns Jan. 31 as asst. TV 
director, 20th Century-Fox, to join Ziv TV Productions 
. . . John Clement, ex-WTAR-TV, Norfolk, joins new 
WROV-TV, Roanoke (due on air Jan. 31) as local program 
director . . . Robert A. Forrest promoted to program mgr., 

WCAU-TV, Philadelphia . . . Joe Grear named mgr. of films 
& props, WHBF-TV, Rock Island . . . Eugene S. Ragle, ex- 
program director, WLWC, Columbus, named to same posi- 
tion at KPTV, Portland, replaced by Walter Jacobs . . . 
Bob Finnegan, sportscaster, named asst, to John T. Madi- 
gan, ABC-TV director of news & special events; John 
Dunn named managing editor, All Star News . . . Theodore 
R. Kupferman, of NBC legal dept., offers second series of 
lectures by Copyright Institute starting Jan. 19 at U. S. 
Customhouse in New York . . . Ralph Judge, sales mgr. of 
Stovin Co., Canadian station reps, elected 1953 president 
of Canadian Radio Representatives Assn. . . . Wm. G. 
White named asst, mgr., TV-radio media, Cunningham & 
Walsh . . . Ransom P. Dunnell, ex-TV-radio production 
mgr., Cunningham & Walsh, joins Ward Wheelock Co., 
N. Y., in same capacity . . . Paul C. Phillips, ex-N. W. 
Ayer, New York, named TV-radio director, Factor-Breyer 
Inc., Los Angeles . . . Nat Wolff, TV-radio production mgr., 
succeeds Everard W. Meade, v.p. & TV-radio director, 
Young & Rubicam, as of March 15; Meade is retiring to 
reside in Charlottesville, Va. and devote time to writing 
and lecturing . . . Robert S. Kieve, ex-cop ywriter for CBS- 
TV, named special asst, to Emmett J. Hughes, administra- 
tive asst, to Gen. Eisenhower . . . John A. Thomas, ex- 
BBDO, named TV-radio director and T. L. Paynter, ex- 
Erwin Wasey, named TV-radio production mgr., New York 
office of Ewell & Thurber, Toledo agency . . . Lem Jones 
succeeds Peter G. Levathes, now Young & Rubicam, as TV 
director of 20th Century-Fox, N. Y. 

Annual dinner of Federal Communications Bar Assn, 
is set for Feb. 6 in Washington’s Mayflower Hotel, prin- 
cipal speaker not yet chosen. 

Telecasting Notes: Just as some short-sighted pub- 
lishers, in early radio days, refused to carry radio program 
listings, so the sometimes fat-headed movie moguls in 
Hollywood balk at letting TV cameras into their sacred 
precincts. Such a rift occurred last week when Hollywood 
Variety Club and Paramount Pictures refused 3 local TV 
stations permission to televise 80th birthday dinner for 
movie pioneer Adolph Zukor . . . Mr. Zukor himself, quite 
aptly, used occasion to warn movie people they’d better 
join forces with TV, asserting: “TV is a form of enter- 
tainment; that makes it our own business — and the sooner 
we get at our business the better” . . . Another blowup 
looms in request this week of Theatre Network TV to put 
annual Academy Awards presentations, due March 19, on 
theatre screens; telecasting of big Hollywood affair to 
home sets has been banned, although it will be carried on 
radio as usual . . . Quality’s same, live or film, Hollywood 
Ad Club was told Jan. 6 by A1 Simon, president of Simon 
Productions, who predicted 75% of TV shows will be on 
film by end of 1953 . . . Own film production subsidiary is 
acquired by Crosley stations with purchase this week of 
Bert Johnston Productions Inc., Deer Park, 0., for undis- 
closed sum; G. Carlton Hill continues as head . . . “Civil 
war” of TV-radio vs. newspapers erupted last week when 
Cleveland News owned by same interests as Plain Dealer 
(WHK) and 40% owner of WKBN-TV, Youngstown, and 
applicant for uhf Ch. 19 in Cleveland, published daily 
front-page box score of “killings” on Cleveland TV-radio 

Station Accounts: “Electricity for Better Living” will 
be theme of big promotional campaign to be undertaken 
this year by 84 power companies, with resultant heavy 
local advertising which includes TV-radio, as planned by 
Bozell & Jacobs Inc. . . . Teamsters Joint Council No. 43 
buys 13-week series on WJBK-TV, Detroit, titled Kee-p 
’Em Rolling, Sun. 2-2 :30 p.m., in which union is cooperat- 
ing with national and state trucking associations in pre- 
senting story of trucking with speakers, live variety talent, 
film, thru Joe Schneiders Associates, packager acting also 
as agency . . . General Petroleum Corp. has renewed for 
another year its blanket contract for automatic sponsor- 
ship of all unscheduled special events telecasts on KTTV, 
Los Angeles . . . Playskool Mfg. Co. (Lincoln logs) starts 
national building contest for children Jan. 24 on WCAU- 
TV, Philadelphia, Sat. 10:30-11 a.m., thru Friend, Reiss, 
McGlone Adv., N. Y. . . . Benrus Watch Co., besides spon- 
soring part of NBC-TV Show of Shows, is expanding use 
of TV-radio spots, thru Cecil & Presbrey . . . Gimbels Dept. 
Store’s The Handyman and Philadelphia Electric Co.’s TV 
Kitchen, claimed by WPTZ as TV’s oldest sponsored 
night time and daytime programs, having started in 1947, 
have renewed again, latter show thru A1 Paul Lefton Co. 

Imposing list of new announcement and participation 
sponsors reported this week by WCBS-TV, New York: 
American Home Foods (G. Washington Coffee) and Stand- 
ard Brands (Royal Pudding), thru Ted Bates; Eastco Inc. 
(Clearasil), thru Ruthrauff & Ryan; Sun Oil Co., Chase 
National Bank and Helena Rubinstein Inc. (toilet goods), 
thru Hewitt, Ogilvy, Benson & Mather; Lever Bros. 
(Chlorodent), thru J. Walter Thompson; Sergitube Prod- 
ucts Corp. (bandages), thru A. Lewis King; American 
Home Products (Burnett’s puddings), thru Grey Adv.; 
Seeman Bros. (Nylast), thru Wm. Weintraub . . . Among 
other advertisers reported using or preparing to use TV: 
Jackson & Perkins Co. (flower growers), thru Maxwell 
Sackheim & Co., N. Y.; Cott Beverage Corp. (dietetic bev- 
erages), thru Dowd, Redfield & Johnstone, N. Y.; Lewis 
Howe Co. (Turns), thru Dancer-Fitzgerald-Sample Inc., 
N. Y.; Tidy House Products Co. (groceries), thru Bu- 
chanan-Thomas Co., Omaha; Bennett Labs Inc. (TV filter), 
thru Harrington-Richards Div., Fletcher D. Richards Inc., 

stations each preceding day. Stations hit back with criti- 
cism of News’ page 1 emphasis on crime, declaring on day 
box was omitted News bannerline read “Storekeeper Mur- 
dered in Shop on Lorain Avenue” . . . Same criticism of 
crime in children’s TV shows, in 5-article series in Chicago 
Daily News last week, resulted in investigation by City 
Council, to begin week of Jan. 26 . . . Smash -hit Victory at 
Sea film series, Sun. 3-3:30 p.m. on NBC-TV, won Dis- 
tinguished Public Service Awards from Navy Dept, this 
week for Richard Rodgers, who composed music; Henry 
Salomon Jr., producer; Robert W. Sarnoff, NBC v.p. in 
charge . . . Newsphotos via facsimile, shot by TV camera 
right off the machine as they emerge, give NBC-TV’s 
Today program swifter service by eliminating wait for 
darkroom development . . . Credit course in psychology 
being offered over WOI-TV, Iowa State College station; 
enrollment already over 100, mostly housewives, for 
classes at 2:30-3 p.m. every Mon., Wed., Fri., with stu- 
dents mailing in “homework” and coming to Ames for 
Feb. 7 mid-semester exam and March 21 final . . . New 
KNUZ-TV, Houston (Ch. 39) has named Forjoe as na- 
tional rep. . . . KMTV, Omaha, raises Class A hour rate 
Feb. 1 from $450 to $550, min. from $90 to $110; reduces 
Class C hour rate from $300 to $192.50, min. from $60 to 
$38.50 and Class D hour from $200 to $154, min. from $40 
to $30.80 . . . KPTV, Portland, has new rate card effective 
Feb. 1, raising Class A hour from $250 to $350, min. from 
$50 to $75. 

San Francisco; Climalene Co. (soaps & detergents), thru 
W. S. Hill Co., Pittsburgh; Relaxacizor Sales Inc. (reduc- 
ing machines), thru Wm. Warren, Jackson & Delaney, 
N. Y.; Fedders-Quigan Corp. (air conditioners), thru 
BBD&O, Buffalo; Mystik Adhesive Products (Mystik 
tape), thru J. Walter Thompson, Chicago (formerly han- 
dled by Geo. H. Hartman Co.) ; Automotive Liqui-Moly 
(auto lubricant), thru Friend, Reiss, McGlone Adv., N. Y.; 
Certina Watches, div. of Illinois Watch Co., thru Frank 
Brodsky Agency, Chicago; Gyro Skid-Control Co., thru 
McNeill & McCleery, Hollywood. 

Study of TV commercials by NARTB’s Code Review 
Board will examine station & network practices to deter- 
mine how closely they comply with TV Code recommenda- 
tions. Board authorized study this week during 2-day 
Washington session at which it also: (1) Advised stations 
to determine their religious broadcasting policies “in light 
of local conditions,” with governing factor to be “freedom 
of access to microphone and camera.” (2) Noted diminu- 
tion of “pitchman-type” commercials and advised against 
“excessive repetition” of such programs. (3) Authorized 
TV Code director Edward Bronson to produce standard 
formula for checking programs and commercials against 
Code provisions. Board meets again in April to prepare 
report for April 28-May 1 NARTB convention in Los 

DuMont ended 1952 with record gross billings of $10,- 
531,839, up 35.6% from 1951’s $7,761,506. Breakdown of 
types of advertisers shows that food advertising led with 
$2,756,901, followed by drugs $2,073,547, beverages $992,- 
614, appliances $905,134, tobacco $903,810. Top 10 spon- 
sors were General Foods, Drug Store TV Productions, 
Larus & Bro., Curtis Publishing Co., Wine Corp. of Amer- 
ica, Serutan, American Chicle, Mennen, Admiral, Inter- 
national Shoe Corp. 


William L. Foss, 60, head of Washington consulting 
engineering firm bearing his name, died Jan. 11 of a heart 
attack at his home. Native of Portland, Me., he was first 
associated with the Rines radio stations, was an Army 
electronic specialist during war. 


B ALANCE SHEETS and profit-&-loss statements of 
TV and radio stations are usually carefully guarded 
property, seldom opened to public gaze despite natural 
curiosity and the eagerness of competitors and new-station 
enterprisers to glimpse them. This week, such figures 
were disclosed at FCC in connection with application for 
purchase of Jacksonville’s WMBR, WMBR-FM & WMBR- 
TV by Washington Post Co. (WTOP & WTOP-TV) for 
$2,470,000 (Vol. 8:51 & 9:1). Previously reported figures 
didn’t quite tell the full story. 

FCC file shows that current assets of licensee Florida 
Broadcasting Co., as of Sept. 30, 1952, totaled $1,031,205, 
including TV equipment valued at $223,163, AM at $85,992, 
FM at $30,758, less $188,847 reserve for depreciation. 
Assets also listed $252,138 in deferred charges, including 
$143,180 construction charges on new building, $72,432 TV 
camera and audio equipment, $29,909 repairs of old build- 
ing. Current liabilities totaled $406,213, surplus $358,991, 
net worth $624,991. 

During 1951 calendar year, WMBR-TV enjoyed sales 
of $571,365, representing $218,936 from national accounts, 
$150,750 local, $83,859 CBS, $55,279 NBC, $23,960 ABC, 
$34,692 production & talent, plus other small items. The 
AM-FM stations grossed $383,225, including $129,594 from 
national, $129,212 local, $92,986 CBS, $23,789 production 
& talent. 

TV operating expenses ran $346,422, AM-FM $325,- 
335 — so that net operating profit on the combined $954,591 
sales of the TV-radio stations, after $671,757 combined 
expenses and other charges, amounted to $283,019. Pro- 
vision of $186,952 for income taxes left net profit of 

Illustrating the fast upward trend in TV revenues, 
the P&L statement for 9 months ended Sept. 30, 1952, 
showed TV revenues of $650,073 (more than for whole 
year 1951), AM-FM revenues of $286,261, or total of $936,- 
334. In TV, largest slices came from national $237,685, 
local $177,938, CBS $104,789, NBC $49,329, ABC $14,069, 
production & talent $50,964, political $8907. In AM-FM, 
local amounted to $103,527, national $72,886, CBS $55,515, 
production & talent $20,802, political $19,456. 

Operating expenses in the 9 months were $327,595 for 
TV, $192,284 for AM-FM, $84,067 for general & adminis- 
trative — totaling $603,947. Net operating profit before 
taxes was $332,577, after taxes $104,527. 

Net income of Washington Post Co. for 1951 was 
given as $54,500, and net income for 1952 was estimated 
in excess of $200,000 — exclusive of equity of company in 
the undistributed earnings of WTOP Inc. (45% owned by 
CBS) whose figures were not revealed. 

Large-scale TV network costs by 1955 may run from 
$2,500,000 to $3,000,000 for average sponsor’s 39-week con- 
tract, says Jan. 12 Sponsor Magazine, which surveyed 
major ad agencies, NBC-TV and CBS-TV. It also con- 
cludes: (1) TV homes will total 23,500,000 in 164 largest 
markets by December, 1953 and 26,900,000 by December, 
1955. (2) Networks will “level off” at 125-150 stations in 

3-4 years and will assume ad agencies’ burden of building 
big TV shows. (3) Network time costs will rise, but 
“costs-vs.-circulation figures will drop.” (4) TV’s effect 
on other media will become more pronounced, nighttime 
radio will be reduced to “complementary” media role, 
magazines will be hit harder than newspapers, and TV 
will inherit great deal of budget money heretofore ear- 
marked for other media. 

Walter Annenberg’s Triangle Publications Inc. has 
purchased TV Guide, pocket-size New York program 
weekly, will change name and make it national publication 
with regional editions. Same firm published Radio Guide 
from 1931 to 1943, is parent company of Philadelphia 
Inquirer (WFIL & WFIL-TV). 

E DWARD LAMB, Toledo attorney who founded WTVN, 
Columbus, and WICU, Erie, this week closed deal to 
sell WTVN (Ch. 6) to Radio Cincinnati Inc., owned by the 
Taft interests which publish the Cincinnati Times-Star, 
founded and operate WKRC-TV, own WKRC, own 20% 
of WBIR, Knoxville, and apparently have ambitions to ex- 
pand their TV-radio operations. Consideration was ap- 
proximately $1,500,000 cash, payable on FCC approval for 
which application will shortly be filed. 

WTVN began commercial operation Sept. 30, 1949, 
recently moved into own modern TV Centre, is reputed to 
be a substantial earner. Studio & transmitter plants as 
well as license are to be transferred, with Lamb retained 
as consultant for 10 years. He retains his Erie TV station. 
He also owns Erie AM station WIKK and WHOO, Or- 
lando, Fla., and is publisher of the Erie Dispatch-Herald. 
He holds CP for WMAC-TV, Massillon, O., Ch. 23 uhf 
outlet due to go into operation in spring, and is applicant 
for TV stations in Toledo & Portsmouth, O., and Orlando, 

President of Radio Cincinnati Inc. is Hulbert Taft Si'., 
publisher of the newspaper; executive v.p. is Hulbert Taft 
Jr., who runs the TV-radio properties; secy, is David Taft. 
Robert A. Taft Jr., son of the Senator, is general counsel. 
The Robert Tafts are cousins of the Hulbert Tafts, and 
the Senator is a trustee and small stockholder in the par- 
ent newspaper company. R. C. Crisler, Cincinnati, was 
broker in the sale transaction. 

Note: WTVN sale deal is 19th involving the 108 
“pioneer” or pre-freeze TV stations, nearly all running 
well into 7 figures. (For complete list of TV station sales 
& transfers, 1949-52, see p. 93, TV Factbook No. 16.) 

New theatre-TV programming and production firm, 
Closed-Circuit Television Co., has been formed in New 
York by Harold Azine, ex-Civil Defense Administration 
TV-radio chief, who pioneered off-hour use of theatre TV 
for training of civil defense workers (Vol. 7:36,39; 8:25). 
Mr. Azine said company will concentrate on off-hour com- 
mercial presentations rather than evening boxoffice at- 
tractions, “although the latter are also a possibility.” New 
firm, with office at 20 E. 52nd St., is fourth to announce 
entry into theatre-TV production and distribution field, 
though only Theatre Network TV Inc. (Nathan L. Hal- 
pern) has actually staged any productions to date. Others 
are Teleconference Inc., New York (Stanley Baar) and 
Theatre Television Authority, Sacramento, Cal. (Kenneth 
E. Wright). 

John E. Pearson Television Inc. has been organized 
by the well-known radio rep, with employes owning 40% 
of stock and with offices in New York, Chicago, Minne- 
apolis, Dallas, Los Angeles, San Francisco. First active 
station is new WFPG-TV, Atlantic City, and it will also 
handle these CP holders when they go on air: KCBD-TV, 
Lubbock, Tex.; WHIZ-TV, Zanesville, O.; WOSH-TV, 
Oshkosh, Wis.; KGKL-TV, San Angelo, Tex.; KFSA-TV, 
Ft. Smith, Ark.; WOUC, Chattanooga, Tenn. 

Power increases: RCA reports amplifiers already 
shipped to KSTP-TV and WCCO-TV, Minneapolis-St. Paul. 
Next are to WNAC-TV, Boston, Jan. 20, and WJAR-TV, 
Providence, end of month. WHEN, Syracuse, expects to 
reach 190 kw by March 1; KING-TV, Seattle, says it will 
achieve 100 kw this summer; WHBF-TV, Rock Island, 
plans hike to 100 kw by Aug.-Sept. 

Martin Agronsky, ABC, elected president and chair- 
man of executive committee of the Congressional TV-radio 
galleries, succeeding Hollis Seavey, MBS. Other officers: 
Richard Harkness, NBC, v.p.; Wm. Costello, CBS, secy.; 
Joseph F. McCaffrey, MBS, ti’eas. On executive commit- 
tee, in addition, are Julian Goodman, NBC-TV; George J. 
Marder, UP radio; Ann Corrick, Crosley. 

Trade Report 
January 17, 1953 

'BOB' SPRAGUE, AIR FORCE UNDERSECRETARY: The electronics industry , which supplies 
anywhere from 10% to 50% of the materiel going into military aircraft cost, gets a 
welcome break — its biggest in the Eisenhower Administration thus far — with the 
appointment of Robert C. Sprague as Undersecretary of the Air Force , succeeding Ros- 
well L. Gilpatric. Nomination hasn't been announced, pending routine FBI clearance, 
but it's definite — Sprague having accepted after conference last week with Gen. 
Eisenhower and having already resigned as president of Sprague Electric Co. 

His brother Julian , sales v.p., will head the company he founded in 1926, 
now one of the biggest and most successful electronics components producers, largely 
capacitors. On new job, he serves with Secretary of the Air Force Harold E. Talbott. 

In his 55rd year , "Bob" Sprague, native of New York, graduate of Hotchkiss 
(1918), Annapolis (1921-A ), Naval Post-Graduate School (1922), post graduate of MIT 
(1923-24), is one of the top figures in TV-radio-electronics manufacture. He started 
out to be a naval architect, helped design the carrier Lexington. He was elected 
RTMA president in June 1950, serving until April 1951 when he became chairman. 

It isn't often that "parts peddlers ", as the components folk are sometimes 
called by the more glamorous set makers, rise so high in RTMA echelons. But Sprague's 
personality, diplomacy and knowledge won universal respect — especially in Washing- 
ton, where he spearheaded RTMA's successful fight in Congress for fairer tax rates 
for new industry, and where he guided the industry's relations with the defense 
establishment and fought FCCs ill-starred color rules to a standstill. He and RCA 
president Frank Folsom set up the top level Joint Electronics Industry Committee. 

1953 STARTS WITH HIGH TV-RADIO OUTPUT: First production week of 1953 (ending Jan. 9) 
saw TV output jump to 155,892 units (12,443 private label) from slightly over 90,000 
in each of last 2 weeks of 1952 (Vol.9:2). That this betokens flying start , is in- 
dicated by comparison with equivalent first week of 1952, when only 69,198 output 
was recorded. It wasn't until mid-August, in fact, that any week got up to 150,000. 
Factory TV inventory on Jan. 9 was 124,685 , as against 104,809 on Jan. 2. 

Radio also fared well in week ending Jan. 9, going up to 209,057 (85,907 
private label) from 97,741 the week preceding. Factory inventory was 223,569, up 
from 190,267. Week's radios: 75,724 home, 20,094 portable, 43,130 clock, 70,109 auto. 

Booming TV retail trade in latter 1952 is documented in RTMA report just out 
that shows 803,327 TVs sold in November , compared with 847,219 in October, 875,290 
in September, 700,490 in June- July- August (first months RTMA began own figures). 

RTMA estimates retail sales thus totaled 5,095,220 for first 11 months of 1952. 

Retail radio set sales in November, excluding auto radios, totaled 486,800 
vs. 580,077 in October, bringing total for 11 months to 5,363,859. 

TRADE GOOD-BUT DEALERS VOICE CONCERN: Business is fine , all right — but the men 

who sell TVs, radios & appliances say it isn't all gravy. Though their optimism is 
at highest pitch since the 1950 TV boom, these are some of the worries they voiced 
at this week's NARDA convention in Chicago: 

(1) Conflicting information about uhf in some areas — especially where one 
or two rival manufacturers are dominant and are advertising exclusive claims of 
"only my uhf equipment will work." 

(2) Lack of servicing data from set manufacturers when they introduce new 
TV lines. Dealers complained they can't sell new sets, particularly uhf, unless 
they are equipped to service them — and they can't service 'em without information. 

(3) Shrinking markups , a perennial headache for retailers. Mort Farr , out- 
going president, warned lower profits will mean "the largest threat to economic 
security" dealers will face in coming year. 

Joe Marty Jr., Admiral's electronics gen. mgr. , speaking for manufacturers 

- 8 - 

on panel, tried to assure retailers that uhf presents no special sales or service 
problem s , can be sold exactly like vhf. Said Marty: "All types of uhf reception 
operate. There should be no hesitancy in selling uhf. The uhf picture is free from 
noise and is sharper than the vhf picture." 

Dealers weren't entirely convinced . Some retailers in new uhf areas had 
harsh words for grantees who sacrificed picture quality in haste to get on the air. 
They complained bitterly of being made scapegoats, forcing them to antagonize pros- 
pects by demonstrating pictures without sound, or sound without pictures. 

Closer liaison with manufacturers , retailers agreed, would solve many of the 
problems. Accordingly, board of directors decided to establish committee of dealers 
to meet with set makers and distributors periodically during the year to thrash out 
problems of mutual interest. Other actions of board, approved by convention: 

(1) Resolved to fight for repeal of 10% excise tax on TV sets. 

(2) Officially thanked Admiral, Arvin, DuMont, GE, Motorola & Stromberg- 
Carlson for adhering to one-line-a-vear policy , which NARDA pushed and still urges. 

(3) Urged uniform 90-day warranty on all parts & tubes from manufacturers. 

It was a businesslike, fruitful convention marked more by maturity of judg- 
ment than by petty gripes. As one observer remarked: "We dealers seem to be grow- 
ing up. We used to talk about all sorts of silly local problems that could be han- 
dled without coming all the way to Chicago. That's past. We've come to realize 
that TV is a big league business -- and we've got to be big to stay in it." 

Topics & Trends of TV Trade: ge will virtually 

double its TV production this year over 1952, expects to 
increase combined TV-radio sales about 35 e /o over last 
year, will spend more than $9,000,000 through its receiver 
dept, and its distributors to promote these wares via TV, 
radio, magazine and newspaper advertising. Thus re- 
ceiver dept. mgr. Willard H. Sahloff this week indicated 
GE’s determination to become one of the top-ranking pro- 
ducers and sellers of TVs. 

It’s one of the oft-remarked commentaries in the 
trade that neither GE nor Westinghouse, despite their 
eminent trade names and pioneering positions in radio, 
has ever been able to come anywhere near the Big Four 
(Admiral, Motorola, Philco, RCA) in unit output or dollar 
volume in TV — although in radio GE has always held a 
top position, having pioneered clock radios. It claims 
that one-third of all clock radios sold are GE. 

While GE enjoyed big TV-radio sales in early part of 
1952, said Mr. Sahloff, the summer dip caused year’s total 
to slip some 12(4%. At end of year, GE distributors had 
less than 2 weeks supply of TVs, about one week of radios, 
and factory had no inventory at all, he reported. This 
year should be good for the whole industry, he said, be- 
cause of (1) generally low inventory positions; (2) fact 
that “about 110 new markets will open”; (3) tremendous 
replacement market being created by larger and more 
adequate screen sizes; (4) improved quality of telecasts. 
* * * * 

New NARDA officers, elected at Chicago convention 
this week: president, Wallace Johnston, Wallace Johnston 
Appliances, Memphis, succeeding Mort Farr; v.p.’s, Harry 
B. Price Jr., Price’s Inc., Norfolk, Phil S. Urner, Umer’s 
Appliance Center, Bakersfield, Cal., and Vergal Bourland, 
Bourland Appliances, Fort Worth; secy., Victor P. Joerndt, 
Appliance Television Center, Kenosha, W T is.; treas., Ken 
Stucky, Stucky Bros., Fort Wayne. 

Latest list prices of TVs, clock radios and phono rec- 
ords, along with those of various appliances, are tabulated 
in handy form in Mart, late-closing insert in monthly 
Television Retailing (Caldwell-Clements Inc.) — of particu- 
lar value to dealers and distributors. Supplements started 
with January issue. 

Distributor Notes: Admiral Newark appoints Samuel 
Schwartzstein sales mgr., Harold Bretton appliance field 
supervisor . . . Golden State Appliance Distributing Co. 
(Admiral), Los Angeles, names Darrell Peron sales mgr. 
. . . DuMont names Samuel Brechner mgr. of N. Y. factory 
branch . . . Emerson Radio of Florida Inc. opens Tampa 
branch . . . Sentinel appoints North Coast Electric, Port- 
land, Ore.; Massachusetts Gas & Electric Light Supply Co., 
Boston . . . Motorola appoints Allegheny Home Appliance 
Co., Huntington, W. Va., replacing Jones-Cornett Electric 
Co. . . . Emerson names Savage & Son Inc., Denver; 
Young’s Wholesale Furniture & Appliance, Wichita; Roa- 
noke Electronic Supply Co. 

Servicemen will have to learn a lot in next few years 
to keep up with TV developments, J. M. Lang, gen. mgr. 
of GE tube dept., told session of servicemen in Harris- 
burg, Pa., Jan. 18. He spoke to Federation of Radio Serv- 
icemen’s Assns. of Pennsylvania after accepting award for 
GE’s “initiative in providing a public relations program 
in behalf of the independent TV technicians throughout 
the country.” Lang referred to 3 areas of development: 
(1) Uhf. He estimated that 700 new stations will go on 
air in next 5 years; of these, 350 will be uhf. (2) Color. 
This “new animal,” he said, “involves changes far more 
basic than the tx-ansition from vhf to uhf.” (3) Tran- 
sistors. These will become standard components in TV, 
bringing their special problems. 

TV servicing seminar, limited to 50 experienced serv- 
icemen, will be held weeks of Jan. 25 & Feb. 8 at Iowa 
State College, Ames, owner of WOI-TV. Seminar will 
follow lectures on basic electronic principles and circuitry 
and informal discussions on customer relations & business 

RTMA abandoned plans this week for formal petition 
to OPS for decontrol of TV-radio-phonograph parts in 
view of agency’s probable death by April 30 but will con- 
tinue its informal requests for relief from recontrol order 
(Vol. 8:42,48). 

Fire destroyed part of Trad TV’s concrete factory at 
Asbury Park, N. J., July 16, causing $500,000 estimated 


Trade Personals: Walter Scott, works mgr., promoted 

to v.p. in charge of manufacturing, consumer product div., 
Motorola Inc.; John Silver named v.p. in charge of opera- 
tions, communications & electronics div. . . . Dr. Allen B. 
DuMont to be honor guest of Radio-TV- Appliance div. for 
State of Israel Bonds, headed by Emerson’s Ben Abrams, 
at dinner in New York’s Savoy-Plaza Jan. 22 . . . William 
Harrison named mgr. of distributor operations, Phileo; 
he’s succeeded at New York branch by Stuart Plante . . . 
Glenn Catlin, ex-Zenith Radio counsel, named executive 
assistant & counsel of National Electronics Distributors 
Assn. . . . J. F. Waters, ex-GE Supply Co., named asst, 
adv. director, Hoffman Radio . . . Ted Nemes appointed 
sales mgr. of Admiral’s new air conditioning div. . . . 
George Cohen named Emerson asst, sales director . . . 
Walter P. Chase appointed Olympic Los Angeles sales 
mgr. . . . Valdemar Bertelsen named Crosley sales financ- 
ing representative . . . Frank R. McMillan, ex-asst. sales 
mgr. of International Resistance Co. radio div., appointed 
mgr. of new Chicago sales office at 4013 N. Milwaukee 
Ave.; Robert Butler, ex-merchandise div., named asst. mgr. 
. . . Walter E. Peek, ex-Mallory, joins Centralab as sales 
mgr., mechanical electronics products . . . H. L. Kunz, 
gen. mgr. of capacitor div., promoted to v.p., Sangamo 
Electric Co.; Wm. W. Taylor named sales mgr., succeed- 
ing John G. Twist, resigned . . . Robert L. Shaw, ex-Allied 
Stores, named Sylvania TV-radio district sales mgr. for 
Mo., Kan., Tenn. . . . Fred Schick, ex-product design dept., 
named head of govt, coordination dept., DuMont receiver 
div. . . . Ralph E. Niedringhaus, Sylvania sales mgr. in 
Cleveland since 1947, elected president of Sylvania Electric 
(Canada) Ltd.; Wm. B. O’Keefe, manufacturing v.p.; W. 
Benton Harris, treas.; Guy Therien, secy. . . . Ray Robin- 
son, ex-Philco, named gen. mgr. of Jerrold Electronics; 
Caywood Cooley becomes engineering asst., Zolman Gar- 
field, executive asst, to president Milton Shapp . . . George 
S. Kariotis promoted to sales mgr., southern California 
branch, Sprague Electric Co., Culver City, Cal., succeed- 
ing Tom Bills, resigned to join Johns Hopkins labs . . . 
John G. Weaver, ex-Swift & Co., named Crosley mgr. of 
TV-radio advertising & sales promotion. 

Genesis of community antenna system in San Ber- 
nardino, Cal. was frustration of Richard J. Filanc, official 
of Mark B. Shaw funeral directors, whose reception of Los 
Angeles stations was blocked by Little Mountain. As re- 
ported by Lester Gilbert in Jan. 13 Retailing Daily, Mr. 
Filanc organized local group, contracted with Hoffman 
Radio Co. to install 7-channel Jerrold system. Some 2000 
homes are located in blanked-out area. Service is to begin 
this week at cost of $150 for initial connection, $5 monthly. 
Mr. Filanc’s San Bernardino Community TV Antenna 
System Inc. is to pay Hoffman and Jerrold about $35,000 
thirty days after service starts. Approximately 100 
homes are to be connected initially. 

RTMA realigned Washington staff this week by pro- 
moting Peter H. Cousins, information director, to special 
asst, to executive v.p. James D. Secrest and staff asst, to 
technical products div. chairman Carlyle W. Miller. Tyler 
Nourse, asst, information chief, becomes editorial director 
in charge of RTMA publications, and Herbert Francis 
Hoge Jr. is appointed asst, to Mr. Nourse. Changes were 
made following resignation of Ralph M. Haarlander. 

Portable radio costing under $5 to receive emergency 
information in air raid alerts or bombing attack if regular 
power fails is planned by Civil Defense Administration, 
which this week wrote manufacturers for suggestions. 

Brig. Gen. Gordon A. Blake, vice commander, Wright 
Air Development Center, named deputy director of Air 
Force communications & electronics. 

Electronics Reports: Hefty steel bonus for manufac- 
turers of civilian goods in second quarter is favored by 
NPA, and probably will go through. Additional steel 
would bring allotments to 90% of amount used in average 
quarter of base period (first half 1950 or last half 1949). 
NPA filed for increase with DPA, its superior, but at 
week’s end DPA had not yet approved it. Meanwhile, 
NPA Electronics Div. is now processing second quarter 
applications for materials and is allotting TV-radio manu- 
facturers 70% of base period quarterly use. Any extra 
steel will be distributed as supplemental allocation. 

NPA Electronics Div. is scheduled to move Jan. 22 to 
Room 319, Pension Bldg., 5th & G Sts. NW, Washington, 
across street from present location in General Accounting 
Office Bidg. Two other industry divisions — Motion Picture 
& Photographic Products, and Scientific & Technical 
Equipment — have been consolidated into new Motion Pic- 
ture, Scientific & Photographic Products Div., under direc- 
tor Nathan D. Golden, formerly director of Motion Picture 
Div. and Commerce Dept, motion picture chief. J. Ber- 
nard Joseph of Electronics Div., who was scheduled to 
leave agency this week, will remain and has been placed 
in charge of electron tubes in components section. De- 
fense Mobilizer Henry H. Fowler resigns as of Jan. 20. 
* * * * 

“Transocean TV Is on the Way” titles article in Jan. 
27 Look Magazine by Albert J. Forman, asst, editor of 
Tele-Tech, plugging “Narcom” system of microwave & 
vhf relays spanning North Atlantic via island chain con- 
necting Baffin Island, Greenland, Iceland & British Isles 
(Vol. 8:21). Story says scientists feel system can be set 
up within next 4-5 years — “all that’s needed is the cash: 
between $50,000,000 and $100,000,000 — the cost of one 
large ocean liner.” 

Limits on spurious radiations of TV transmitters, 
specified in proposal advanced by FCC (Vol. 8:48), 
shouldn’t be effective until a year after formal adoption, 
RTMA told Commission this week. It said it has no ob- 
jection to proposal but pointed out that manufacturing 
cycle for necessary filters runs up to 12 months and that 
in interim “manufacturers wall make every effort to rem- 
edy any actual cases of interference which may arise.” 

Expanded research-development agreement between 
General Precision Laboratory and Britain’s Pye Ltd., an- 
nounced this week, covers principally TV cameras but also 
applies to theatre and industrial TV. Among projects is 
miniature camera built around new tube developed by Pye. 
GPL and Pye have been working together for 3 years. 

Elimination of noise in aircraft electronic equipment 
is subject to 459-page Air Force study, Design Techniques 
for Interference-Free Operation of Airborne Electronic 
Equipment (PB 11051), now available for $11.50 from 
Office of Technical Services, Commerce Dept., Washington. 

Norman H. Moore, chief engineer, Litton Industries, 
San Carlos, Cal., elected 1953 president of West Coast 
Electronics Mfrs. Assn.; Ed Grigsby, Altec-Lansing, 
elected v.p.; Don Larson, Hoffman Radio, secy.; Myrl 
Stearns, Varian Associates, treas. 

Add transistorized hearing aids: E. A. Myers & Sons, 
Pittsburgh, this week announced device using 3 transistors, 
no tubes, following introduction of transistorized aids by 
Sonotone (Vol. 9:1) and Maico (Vol. 9:2). 

Joseph T. Thwaites, 51, mgr. of electronic research & 
development, Canadian Westinghouse, and widely known 
for his work in radar, radio and industrial electronics, died 
Jan. 16 of heart attack while en route from Montreal to 

Financial & Trade ICoSes: Among officers’ and direc- 
tors’ stock transactions reported by SEC for Nov. 11-Dec. 
10: Frank H. Sparks sold 3C0 Arvin, holds 7350; Amory 
Houghton sold 62,304 Corning Glass, holds 725,400 per- 
sonally and through trusts; Arthur A. Houghton Jr. sold 
79,428 Corning Glass, holds 854,768 personally and through 
trusts; C. C. Lowry bought 100 Gabriel, holds 100; James 
T. Buckley sold 500 Philco, holds 19,094; Meade Brunet 
bought 100 RCA, holds 400; Emanuel Sacks bought 100 
RCA, holds 200; S. K. Ensinger bought 750 Remington 
Rand, holds 1522; Beman Gedel bought 250 Remington 
Rand, holds 515; Leslie R. Groves bought 525 Remington 
Rand, sold 525, holds 530; H. C. Landsiedel bought 500 
Remington Rand, holds 500; Harry Landsiedel bought 2000 
Remington Rand, holds 8483 personally and through joint 
tenancy; Albert H. Rumble exercised option to buy 1250 
Remington Rand, holds 2878; A. R. Rumble bought 1500 
Remington Rand, holds 4319. 

Emerson’s sales of $57,664,200 for fiscal year ended 
Oct. 31, 1952 were second highest in company’s history 
but net income went down to $2,362,555 ($1.17 a share). 
For fiscal 1951, sales were $55,797,963, net income $3,592,- 
397 ($1.85). In report to stockholders, president Benja- 
min Abrams said Emerson has “practically no inventory” 
of TV sets, is allocating current production to distributors. 
He predicted that “the industry is levelling toward a con- 
stant replacement market of 5,000,000 receivers annually.” 
He hailed proposed merger with Webster-Chicago (Vol. 
8:51), to be acted upon by stockholders of both companies 
at separate meetings Feb. 4, as advantageous to both com- 
panies. Emerson’s backlog of military orders was given 
as $50,000,000. 

Cornell-Dubilier sales for fiscal year ended Sept. 30, 
1952 hit all-time high of $35,496,041 and net income was 
$1,539,831 ($3.15 a share). This compares with $33,082,- 
683 sales, $1,649,163 net income ($3.58) for fiscal 1951 
(Vol. 8:1). In annual report, president Octave Blake said 
sales for first 2 months of fiscal 1953 are running at rate 
of approximately $42,000,000 a year. 

RCA sold $25,000,000 of 3%% promissory notes, due 
May 1, 1977, to New York Life Insurance Co. and another 
investor, bringing borrowings to $30,000,000; most is ear- 
marked for working capital, especially financing of de- 
fense business. 

General Instrument Corp. reports net profit of $685,- 
866 ($1.13 a share) on sales of $20,560,000 for 9 months 
ended Nov. 30, 1952, compared to net loss of $1,097,434 
on sales of $13,129,000 same 1951 period. 

Television-Electronics Fund reports asset position as 
of Jan. 1 was $25,174,189, up some $14,000,000 from Jan. 1, 

“Forward planning” will occupy main attention of 
NBC v.p. Sylvester (Pat) Weaver in his new capacity as 
vice chairman of NBC board, under chairman David 
Samoff, resulting from reshuffling caused by Frank 
White’s accession to president as successor to Joe Mc- 
Connell (Vol. 9:1-2). Relinquishing operational activity 
as he left for vacation this week, he circularized memo 
which stated in part: “A tremendous planning job still 
lies ahead. [Our] plant problems, the final place of film, 
the coming of color, the extension of our network, the in- 
creased station competition, the need already for new 
programming forms and for development projects to create 
writing, acting and entertaining of high calibre and fresh 
vitality — everywhere one looks one sees the need for basic 
forward planning. And this is just as true in radio as in 
TV.” Concentrating on policies, plans and developments, 
Weaver reports to White, who has final authority, thus set- 
ting at rest conjectures about who’s now NBC “boss man.” 

S ENATOR TOBEY is pretty much alone in his opposi- 
tion to ABC-United Paramount Theatres merger (Vol. 
9:2), judging from reaction we got from our interviews 
this week with available members of his Interstate & 
Foreign Commerce Committee. Nor is he likely to get any 
help from Justice Dept., whose outgoing Attorney General 
McGranery on Jan. 7 offered his belated opinion that 
merger has monopolistic aspects. Commission turned Mc- 
Granery down Jan. 12, telling him case is closed and re- 
minding him that Justice Dept, long ago informed FCC it 
wouldn’t participate in case. 

i 7' ex *' rna J° r ity decision upholding Examiner Res- 
nick’s report is understood to have been drafted and ap- 
proved by FCC members this week and copy turned over 
to Comr. Hennock so that she may write her expected 
dissent. Unless Tobey shows more zeal than his initial 
outburst presaged, he may not get around to hearing if 
one is conducted at all, before FCC majority approves 
meigei. He has scheduled several other hearings, hasn’t 
set date for ABC-UPT probe despite his statement to FCC 
that he’d hold hearings in 2 weeks. New chief counsel of 
Senate committee, its first in many years, is Robert D. 
L’Heureux. He comes from Banking & Currency Com- 
mittee, was formerly member of Tobey’s office staff. 

Tobey is understood to nurse an aversion to the 
Plollywood film people, confusing them with exhibitors; 
he has said he has nothing against ABC, indeed wants it 
to prosper. 

Outgoing chairman of Sen. Tobey’s committee, Sen. 
Johnson (D-Colo.) is known to favor the merger, but he 
said: “It’s my long-standing policy not to interfere with 
any action while it’s before a court or a board.” Few 
other members appear to know much about the case or 
have an opinion on it. Of those reached, only Sen. Hunt 
(D-Wyo.) showed real interest, saying: “I’d like to know 
more about it, and I’ve spoken to the FCC about it. TV is 
raising the devil with attendance in some states; I know 
it is in mine. I’d like to be more fully informed before I 
make a public statement.” 


Enthusiastic friend of TV is Sen. Charles Tobey 
(R-N. H.), new chairman of Interstate & Foreign Com- 
merce Committee, who achieved national prominence as 
explosive Bible-quoting member of Kefauver Committee 
during 1951 televised crime hearings. Meeting with 
NARTB’s TV Code Review Board this week, he described 
TV as “one of the greatest miracles of all time,” and 
added, “Television is in its infancy still. Frankly, I 
■\\ouldn t be without it in my home.” Although he warned 
against “the tendency toward too much advertising,” Sen. 
Tobey reiterated, “I want you fellows to feel that I am 
jour fiiend here in Congress. I have a keen interest in 
television and think it is doing a great deal for the Ameri- 
can people and can do more.” Earlier in week, he said 
that his committee should investigate New York-New Jer- 
sey waterfront and that hearings should be televised. “It 
is only a little more elaborate reporting,” he said, “and I 
think the people have the right to see their government 

Sale of 43.5% interest in KJR, Seattle TV applicant, 
by Ralph E. Stolkin, Edward G. Burke Jr. and Sherrill C. 
Corwin to Theodore R. Gamble, has been approved by FCC. 
Transfer gives theatreman Gamble 87% ownership of sta- 
tion. Messrs. Stolkin, Burke and Corwin also recently 
sold their 43.5% interest in Portland applicant KOIN in 
which Mr. Gamble holds 43.5% (Vol. 8:47,50-51). Each 
of the 3 still owns 15% of KXOB, Stockton, Cal. TV ap- 
plicant, and 10% of WMAY-TV Inc., Springfield, 111. ap- 
plicant. In addition, Mr. Corwin owns 24% of Mid-Conti- 
nent Television Inc., applicant for Wichita. 


M T. WASHINGTON, N. H., site of Yankee Network’s 
pioneer FM operations, now abandoned, would be 
transmitter location for Channel 8 operation proposed in 
application filed this week by Portland group headed by 
ex-Gov. Plorace Hildreth of Maine, now president of 
Bucknell U and 50% owner of WABI & new WABI-TV, 
Bangor, Me. Principals include John Guider, retired Wash- 
ington attorney, who owns WMOU, Berlin, N. H., and the 
operators of various other radio stations in Maine & New 
Hampshire. Application is for Poland, Me., and requests 
channel allocated to Lewiston. 

Application was one of 13 filed this week as quest for 
new TV stations continues to fill FCC hopper, bringing 
to 738 total now pending (462 vhf, 276 uhf). Other vhf 
applications were from Fort Smith, Ark., Ch. 5, by Burnet 
Estes, Dallas contractor; Miami, Fla., Ch. 10, by David 
Haber, WFEC; Boston, Ch. 5, by 21 business & profes- 
sional men; Las Vegas, Nev., Ch. 13, and Reno, Nev., Ch. 
4, both by H. L. Cravens, of Brownwood, Tex.; Provo, 
Utah, Ch. 11, by KCSU. 

Uhf applications were for Boston, Ch. 44, by Jack 
Wrather, oil heir and an owner of KOTV, Tulsa; Medford, 
Mass., Ch. 44, by WHIL; Trenton, N. J., Ch. 41, by WTTM, 
now owned by Farm Bureau Mutual Automobile Insur- 
ance Co.; Sharon, Pa., Ch. 39, by Leonard J. Shafitz, 
Reynolds Metals Co. film chief; Beloit, Wis., Ch. 57, by 
Sidney H. Bliss, WCLO -Janesville Gazette. 

[For further details about these applications, see TV 
Addenda 16-B herewith; for complete listing of all post- 
freeze applications, grants, hearings ordered, etc., see TV 
Factbook No. 16 and Addenda to date.] 


TV-radio legislation will pass through hands of these 
Interstate & Foreign Commerce Committee membeis in 
83rd Congress, named this week: Senate Republicans 
Tobey, N. H., chairman; Capehart, Ind.; Bricker, 0.; 
Schoeppel, Kan.; Butler, Md.; Cooper, Ky.; Griswold, 
Neb.; Potter, Mich. Senate Democrats — Johnson, Colo.; 
Magnuson, Wash.; Johnson, Tex.; Hunt, Wyo. ; Pastore, 
R. I.; Monroney, Okla.; Smathers, Fla. House Republi- 
cans— Wolverton, N. J., chairman; Hinshaw, Cal.; O’Hara, 
Minn.; Hale, Me.; Dolliver, la.; Heselton, Mass.; Bennett, 
Mich.; Hoffman, 111.; Beamer, Ind.; Springer, 111.; Bush, 
Pa.; Schenck, 0.; Carrigg, Pa.; Warburton, Del.; 
Derounian, N. Y.; Pelly, Wash.; Younger, Cal. House 
Democrats — Crosser, 0.; Priest, Tenn.; Harris, Aik., 
Rogers, Fla.; Klein, N. Y.; Stanley, Va.; Granahan, Pa.; 
Carlyle, N. C.; Williams, Miss.; Mack, 111.; Thornberry, 
Tex.; Heller, N. Y.; Roberts, Ala.; Moulder, Mo. 

Sen. McCarthy’s first action on TV applications, in 
addition to his previous blanket request for information 
on grants, renewals & transfers, was Jan. 8 letter to FCC 
Chairman Walker concerning Badger Television Inc., ap- 
plicant for Channel 3 in Madison in competition with 
WISC. Part owner of applicant is Capital Times, whose 
publisher is William Evjue, city editor Cedric Paikei 
with both of whom McCarthy has had long-standing feud. 
“I would like to bring evidence,” McCarthy wrote, “that 
it would be against the public interest to have either Mr. 
Evjue or Mr. Parker exercising any control over a TV 
station.” He asked if Commission is interested and when 
it would like the information. 

TV and other modern media make desirable changing 
time of national political conventions to about Sept. 1 and 
shortening future presidential campaigns, said CBS chair- 
man Wm. S. Paley in Jan. 18 address titled “TV and the 
Presidential Campaign” before Philadelphia’s Poor Rich- 
ard Club, which bestowed upon him its annual Gold 
Achievement Medal for “contribution to the strength of 
the nation through his service to government.” 

"T THF IS HERE to stay and it’s good — surprisingly 
good — no question about it.” That’s first enthusias- 
tic reaction from 4-man team making engineering tests in 
South Bend for Howard W. Sams & Co. Inc., publishers of 
technical manuals and servicing data. Using mobile truck 
with variable height antenna and receivers and test equip- 
ment of various makes, crew found pictures from WSBT- 
TV (Ch. 34) clear and distinct, comparable to vhf. Team 
will spend 2 weeks making exhaustive measurements from 
all angles. Station began getting network service Jan. 16, 
had been transmitting test pattern 1-5 p.m., film 7-9. 

In Bridgeport, former home of RCA’s experimental 
uhf station, folks are sold on uhf, according to survey by 
Forman Market Research for Ch. 43 grantee WICC-TV, 
due on air within next few weeks. Despite fact that 
Bridgeport receives pictures from New York’s 7 stations 
and New Haven’s one, survey shows 22% of those inter- 
viewed are prepared to convert their sets to uhf “imme- 
diately,” another 26% when station goes on air, and fore- 
sees figure of 75% within year. Survey showed 70% of 
Bridgeport residents already own TVs, but also indicated: 
(1) 91% of Bridgeport residents had heard about coming 
TV station. (2) 91.5% knew “who is putting this new 
TV station on the air.” (3) 81.6% thought Bridgeport 
should have locally owned & operated station. 

People would sooner drop telephone than TV, in opin- 
ion of Jackson Martindell, president of American Institute 
of Management. Testifying before District of Columbia 
Utilities Commission in support of phone company’s peti- 
tion for rate increase, he asserted that phone companies 
would suffer more than other utilities during depression 
and that they’re harmed more by inflation. Elaborating 
on his TV vs. telephone thesis, he said: “Why, home ap- 
pliances have solved the servant problem, and TV sets are 
today’s nursemaids. Just the other day, I was discussing 
this with my daughter and she said if I paid her $200 a 
month for someone to take care of the children, she would 
throw the TV set out the window — but not before.” As if 
to underscore this point, Admiral electronics gen. mgr., 
Joe Marty Jr., told St. Louis Admiral dealers Jan. 15 that 
there are more TVs than telephones in Los Angeles, Phila- 
delphia, Boston, Cleveland, Baltimore and St. Louis. He 
added that TVs generally exceed phones in metropolitan 
areas where stations have been on air 5 years or more. 

Live TV “horse opera,” originating at WCAU-TV, 
Philadelphia, starts on CBS-TV about Feb. 2, Mon.-Fri. 
3:30-4 p.m., slated to be one of TV’s biggest production 
efforts. Titled Action in the Afternoon, program will 
utilize area surrounding WCAU-TV for city block in 
mythical “Huberle, Mont.” and will use one of largest 
production crews on TV, headed by WCAU-TV v.p. 
Charles Vanda and staff of Hollywood & New York script 
writers. Cast of 11 players and score of supporting actors 
will work under any weather condition to simulate Mon- 
tana climate. Sponsorship details haven’t yet been di- 

Grosses of the 7 major film producers have “stabi- 
lized,” notes Jan. 7 Variety, but moviemakers still face 
problem of sagging profits. Show business journal reports 
majors’ “1952 profit tally will be fortunate to reach $25,- 
000,000,” compared with 1951 figure of $31,000,000 and all- 
time high of $125,000,000 in 1946. Grosses for first 9 
months of 1952 totaled $551,000,000 against $526,000,000 
for same 1951 period. Variety notes all major producers 
except Warner Bros, and RKO are now active in some 
phase of TV — either production of TV films, ownership of 
stations or manufacture of TV equipment. 

Station Representatives Assn, has mailed second edi- 
tion of its Spot Radio Estimator to advertisers & agencies. 





\ !/ Reports 


IwuuYi ii y 

with Electronics 



January 24, 1953 

In this 

Roster of Applications 'Free' for Grants, page 1 
Several Testing, Others Getting Ready, page 2 
Dozen More CPs Granted, Total Now 209, page 3 
No Letup in Community Antenna Growth, page 3 
To Ship 2 UHF a Week; Upcoming New Stations, page 6 

Leaders Still Thinking fit Talking Big, page 7 
Govt. Drops Color-FM Anti-Trust Probe, page 8 
Compatible Color Progress Is Unmistakable, page 9 
Philosophy Behind UHF Allocation Plan, page 11 
Crosley's AM fit TV Revenues and Profits, page 12 

(For Report on Progress of Compatible Color and Lawrence Tri-Color Tube, see page 9) 

USEFUL DIAGRAM OF AT&T's TV CIRCUITS: Diagram of AT&T's TV network circuits , en- 
closed herewith as a Special Supplement to all subscribers, is a handy guide for 
determining cities now served by networks and for figuring number of networks which 
can serve stations in each city simultaneously. 

Diagram was prepared by AT&T as an exhibit for theatre-TV hearing which will 
resume Jan. 26, includes both present and proposed circuits , direction of transmis- 
sion, distinguishes between coaxial and microwave. It is up to date as of Jan. 1, 
can be used as a worksheet to indicate status as it changes. 

Diagram is a natural adjunct to our basic 52x22-in. wall map of TV stations 
and network facilities which is included with our Jan. 15 TV Factbook. Additional 
copies of the basic map, which also shows privately owned TV network facilities, are 
available at $1 each or 500 in quantities of 10 or more. 

ROSTER OF APPLICATIONS TREE' FOR GRANTS: Exactly 150 applications for new stations 
are "in the clear " for immediate grants — as soon as FCC can reach them under its 
priority schedule. And as of today, there are 705 TV stations in sight , adding up 
channels applied for and occupied (by stations actually in operation or granted). 

These significant figures were derived from comprehensive analysis of the 
733 applications pending — as digested in our TV Factbook No. 16 and Addenda — the 
first such breakdown of applications and grants, to our knowledge. Our analysis, 
made continually over 8-week period to reveal week-to-week trends, also shows: 

The 130 uncontested applications break down to 44 vhf , 86 uhf . They include 
9 non-commercial educational applications, 4 of them for vhf. The " f ree-f or-grant " 
applications cover 115 communities , listed on next page for your convenience. 

These figures change day-to-day , week-to-week, of course, with new grants, 
new applications, and the amendment and dismissal of old ones. Some channels on the 
list will no longer be "free" by time Commission gets to them; other cities will be 
added to list as applications are filed for "virgin" channels. And some grants may 
be delayed or forestalled by questions as to applicants' qualifications. 

The number of "free" applications is being whittled down at rate of 5 a week 
on the average, though Commission has been averaging 10 CPs weekl y. If applications 
and grants continue at current rate, FCC should work its way through backlog of un- 
contested applications in about 6 months and be in position to grant non-competitive 
applications as fast as they come in, regardless of priority status. 

Of the total 705 potential TV stations now in works, 386 will be vhf and 
319 uhf. Allocation plan provides for some 2060 channels. 

Applications for contested channels — those which will have to go to hear- 



ing unless all but one party drop out — total 598 , vying for 258 channels of which 
172 are vhf, 86 uhf. 

Some 1555 channels are "going begging " -- that is, there are no applications 
for them at this stage of the game. Most are in smaller communities , and 1130 are 
uhf, 225 vhf. This figure isn't particularly significant, in view of fact that FCC 
could have assigned far more channels in many areas but didn't anticipate any demand 
for them. Stations on air or granted to date total 517 (including 108 pre-freeze), 
of which 170 are vhf, 147 uhf. 

These are the channels currently uncontested and therefore free for granting 
(listing is state-by-state; educational channels indicated by asterisks): 

Decatur, Ala. 23 

Phoenix, Ariz. 3 

Pine Bluff, Ark 7 

Chico, Cal. . 12 

Corona, Cal. 52 

Delano (Wasco), Cal — 33 

Eureka, Cal. 3 

Riverside, Cal. 40 

San Bernardino, Cal. 30 

San Diego, Cal. 21 

San Francisco-Oakland, 
r»ai Q* 90 44 

San Luis Obispo, Cal.„._ 6 

Tulare, Cal. 27 

Yuba City, Cal. 52 

Grand Junction, Col. 5 

Bridgeport, Conn. 71* 

Hartford, Conn. 24* 

Norwich, Conn. 63* 

Dover, Del. 40 

Washington, D. C. 26* 

Fort Myers, Fla. 11 

Jacksonville, Fla. 30, 36 

Miami, Fla 2* 

Atlanta, Ga, 36 

Douglas, Ga. 32 

Macon, Ga. 13, 47 

Rome, Ga. 9 

Thomasvllle, Ga. 6 

Valdosta, Ga. 37 

Waycross, Ga. 16 

Caldwell, Ida. 2 

Idaho Falls, Ida 3, 8 

Nampa, Ida 6 

Twin Falls, Ida. 11 

Chicago, 111. 20 

Harrisburg, 111 22 

Springfield, 111. 20 

Davenport, la. -Rock 

Island, 111 36 

Fort Dodge, la. 21 

Pittsburg, Kan. 7 

Lexington, Ky. 64 

Maysville, Ky. 24 

Minden, La. 30 

New Orleans, La 26 

Portland, Me. 53 

Annapolis (Odenton) Md. 14 

Salisbury, Md. 16 

Boston, Mass. 50, 56 

North Adams, Mass 74 

Benton Harbor, Mich,.... 42 

Coldwater, Mich 24 

Lansing, Mich. 54 

Mlnneapolis-St. Paul 17 

Columbus, Miss. 28 

Gulfport, Miss . 56 

Hattiesburg, Miss 9 

Jackson, Miss. 47 

McComb, Miss. 31 

Hannibal, Mo. 7 

St. Louis, Mo ....9*, 30, 42 

West Plains, Mo. 20 

Butte, Mont. 6 

Havre, Mont. 9 

Missoula, Mont. 13 

Keene, N. H. 45 

Albuquerque, N. M. 13 

Clovis, N. M. 12 

Roswell, N. M. 8 

Elmira, N. Y. 18 

Utica-Rome, N. Y. 25* 

Charlotte, N. C. 36 

Greenville, N. C. 9 

Hendersonville, N. C 27 

Mount Airy, N. C. 55 

Winston-Salem, N. C. ... 26 

Minot, N. D. 10, 13 

Ashtabula, O. 15 

McAlester, Okla. 47 

Oklahoma City, 

Okla. 19, 25 

Eugene, Ore. 13, 20 

Klamath Falls, Ore. 2 

Medford, Ore. 5 

Salem, Ore. 24 

Chambersburg, Pa 46 

Lewistown, Pa. 38 

Lock Haven, Pa. 32 

Sharon, Pa. 39 

Aiken, S. C. 54 

Anderson, S. C. 53 

Greenwood, S. C. 21 

Johnson City, Tenn 11 

Memphis, Tenn._ 13, 42, 48 

El Paso, Tex. 20 

Fort Worth, Tex. .. 20 

Longview, Tex. 32 

Lufkin, Tex. 9 

McAllen, Tex. _ 20 

Midland, Tex _ 2 

San Antonio, Tex. _ 35 

Sherman, Tex. 46 

Temple, Tex. 6 

Texarkana, Tex. 6 

Tyler, Tex. 19 

Victoria, Tex. . 19 

Charlottesville, Va. 64 

Harrisonburg, Va. 3 

Marion, Va. _.. 50 

Newport News, Va. 15, 33 

Walla Walla, Wash. 5 

Wenatchee, Wash. 55 

Wheeling, W. Va.- 
Steubenville, O. 51 

Beloit, Wls 57 

Marinette, Wis. .. 11 

Milwaukee, Wls 10*. 39 

Honolulu, Hawaii 13 

SEVERAL TESTING, OTHERS GETTING READY: Three more new stations are on air , testing 

— and there should be quite a few other starters during February . Even Tijuana's 
XETV (Channel 6), on border near San Diego, is reported about ready to get going, so 
that the count now totals 151 U.S . , 2 Canadian, 2 Mexican border stations operating. 

This week's starte rs, all as yet on test patterns only: KXLY-TV, Spokane 
(Ch. 4), which began last week end with test patterns from Mt. Spokane, reported 
quite successful by mgr. Norman Hawkins, and which plans commercial operation from 
Feb. 1; WTVJ, Jackson, Miss . (Ch. 25), which began tests Jan. 20, goes commercial 
momentarily; WABI-TV, Bangor, Me . (Ch. 5), slated for first tests this Sunday, Jan. 
25, and definitely going commercial next Saturday, Jan. 51. 

For all practical purposes , these 5 can now be regarded as on the air — the 
Jackson and Bangor outlets opening up brand new TV markets. Bangor debut , indeed, 
is something of a saga: Granted Dec. 51, mgr. Murray Carpenter and co-owner ex-Gov. 
Hildreth, president of Bucknell U, pushed it along so speedily that the ebullient 
Mr. Carpenter was able to wire us Friday that everything is running ahead of sched- 
ule and that: "They said we couldn't build for our estimated costs, but we've done 
it. They said we couldn't build in 4 weeks, but we've done it. They said we couldn't 
build in the Maine winter, but we've done it. Now just watch us." 

$ * * * 

Due to turn on juice any time now , also, are WFMJ-TV, Youngstown (Ch. 75), 
WROV-TV, Roanoke (Ch. 27) ; KDZA-TV, Pueblo (Ch. 5) ; WLVA-TV, Lynchburg, Va . (Ch. 15) 

— the last-named advising us that its schedule now calls for test patterns start- 
ing Feb. 2 and for regular operation starting Feb. 8. 

GE has shipped to both WEEK-TV, Peoria (Ch. 45) and WHUM-TV, Reading (Ch. 61) 

— and those plants are far enough along to get them on air very soon . Also, before 
end of February, we're promised these other starters: WICC-TV, Bridgeport (Ch. 45); 
WWLP , Springfield, Mass . (Ch. 61) ; KOLN-TV, Lincoln, Neb . (Ch. 12) ; WFBG-TV, Alt o ona 
(Ch. 10) ; WAFB-TV, Baton Rouge (Ch. 28) ; WLEV-TV, Bethlehem. Pa . (Ch. 51) ; and maybe 

a few others, on which no reports have yet been obtained. 

[ For details about all aforementioned starters, see Station Directory, TV 
Factbook No. 16; for news about transmitter shipments & upcoming stations, see p. 6.] 


DOZEN MORE CPs GRANTED, TOTAL NOW 209: Add 12 CPs to your list . FCC granted that 

many more this week, bringing total post-freeze new-station authorizations to 209, 
of which 147 are uhf , 62 vhf . That's almost twice as many as pre-freeze stations — 
and they're still coming fast. In 5 weeks, holidays and all. Commission approved 
52 CPs. They aren't all uhf, by any means; 5 of this week's were vhf. 

The vhf grants went to : St. Cloud, Minn ., WJON, No. 7; Santa Fe , N.M . , 

Greer & Greer, No. 2; Wichita Falls, Tex ., KWFT, No. 6 (third for city) ; Bellingham , 
Wash . , KVOS, No. 12; Cheyenne, Wyo ., KFBC, No. 5. 

Uhf CPs went to : Northampton, Mass ., WACE, Chicopee, No. 36; Kansas City , 
Empire Coil Co., No. 25; Jamestown, N.Y . , WJTN, No. 58; Kingston, N.Y ., WKNY, No. 

66; Sandusky, 0 . , WLEC, No. 42; Greenville , S. C . , Greenville Television Co., No. 23; 
Madison, Wis . , Bartell Television Corp. , No. 33 (2nd for city). 

Kansas City grant to Herbert Mayer's Empire Coil Co. is another milestone 
in Mr. Mayer's remarkable history of station acquisition. It's his 4th station , 

3rd uhf. His other holdings are vhf WXEL, Cleveland , and uhf KPTV, Portland , both 
on air, and CP for uhf KDEN, Denver. He dropped St. Louis application this week. 

Among the grantees without local AMs : Greer & Greer operate theatres in New 
Mexico and Colorado, are TV applicants for Albuquerque. Greenville grantee is big 
partnership of businessmen; largest share (15%) is held by realtor R.M. Caine; a 5% 
owner is Burnet R. Maybank Jr., attorney, son of Sen. Maybank (D-S.C.). 

[ For further details about grantees , see TV Addenda 16-C herewith ; for com- 
plete data on these and all other applications, see TV Factbook No. 16.] 

^ ^ 

There has been much talk about 11 shakedowns " and "strike" applications ever 
since freeze ended - — referring to those filing competing applications in hopes of 
being bought off in cash or stock. FCC is well aware of the charges, but hasn't - 
nailed anyone yet. Commission and others have spotted several very suspicious 
applications, but it takes time to develop a solid case against them. 

In only a few cases have rival applicants formally told Commission of their 
suspicions. FCC hasn't yet gone into charges — openly, at least. But it has in- 
dicated it would welcome iron-clad proof in order to make a "horrible example" — 
but such proof is manifestly hard to get. 

NO LETUP IN COMMUNITY ANTENNA GROWTH: Guessing about future of community antenna 
systems remains a popular game — but all the conjecture doesn't seem to slow down 
their growth one whit. 

Despite end of freeze , advent of n ew stations, increases in station power- 
height, experiments with boosters and satellites (Vol. 9:3) — our new directory of 
systems on pp. 239-241 of TV Factbook 16 shows that in 6 months the total of operat- 
ing systems has grown from 94 to 149 while number planned went from 16 to 26. 

Total homes served by these systems is extremely difficult to calculate, 
but estimates run about 75-85,000. Assuming only 70,000, the money involved is 
quite respectable sum. Assuming only $125 each, initial connection charges total 
$8,750,000. Receivers would run about twice that — or $17,500,000. At $3.50 for 
monthly service fee, yearly intake would be about $3,000,000. 

This is small potatoes compared with aggregate of entire TV industry — but 
it means very nice businesses for successful system operators. Not all are in clover 
by any means, but potential is excellent in many communities. In the opinion of 
Martin F. Malarkey Jr . , president of National Community TV Assn. , only about half 
the operators are currently in black . But the losers, he says, generally have no 
one to blame but themselves. As in any industry, systems have their share of plain 
poor businessmen and shoddy operators. 

The hills and valleys of Pennsylvania still account for largest group of 
systems — 53. West Virginia is next with 23. Califo r nia has 18. Noteworthy is 
advent of the multiple owner. William Gentry, of Concord, Cal., has 5. Dominic 
Vitelli, Brockton, Pa., has 3. W. Howes Mead, Lexington, Ky. , has 1 with 2 planned. 

Among biggest proje cts are those operating & planned by Jerrold Electronics 
Corp., major producer of community equipment. Backed by J.H. Whitney & Co., the big 


investment house, it aims for 6000 subscribers in Williamsport, Fa . It has started 
in Ventnor, N. J., Atlantic City suburb, working with Butcher & Sherrerd, Philadel- 
phia investors. And, with Whitney, it will shortly enter Fairmont, Clarksburg, 
Morgantown and Parkersburg, W. Va. Jerrold reports 2 more systems in operation with 
its equipment — Walton, N.Y. and Harlan, Ky. 

Things to watch for from now on , besides number of systems and homes served, 
are impact of TV station growth, conversion to add uhf, beginnings of subscription 
TV — a la Telemeter in Palm Springs, Cal., due to start soon. 

Jerrold announced its subscription-TV intentions this week, said it would 
reveal its system when FCC sets matter for hearing. President Milton Shapp claims 
he has something simpler than any system offered to date, because it will be con- 
fined to wired systems. He's convinced community systems are "naturals" for fee-TV. 

Personal Holes: George M. Burbach, for 40 years with 
St. Louis Post-Dispatch, director of its radio station KSD 
and founder of its KSD-TV, was presented with an oil 
portrait of himself at Jan. 15 reception at which the 
Pulitzers acted as hosts; portrait will hang in the studios 
. . . Wm. H. Fineshriber Jr., MBS executive v.p., resigns 
as of March 1 to join former MBS president Frank H. 
White, now NBC president, in an executive NBC post . . . 
James D. Shouse, Avco director and Crosley Broadcasting 
Co. chairman, elected president of Cincinnati Chamber of 
Commerce . . . James C. Cole, veteran radio mgr., onetime 
with WEBC, Duluth, appointed mgr. of new WFTV, Du- 
luth (Ch. 38), tentatively slated to start Feb. 15 (Vol. 8:49) 
and one of the 3 uhf grants to Herbert Scheftel interests 
(Telenews theatres), others being in Little Rock and 
Sioux City . . . Harold P. See promoted from TV director 
to station mgr., KRON-TV, San Francisco, under Charles 
Thierot, gen. mgr. and asst, publisher of parent Chronicle 
. . . P. A. (Bud) Sugg elected to board of Oklahoma Pub- 
lishing Co. (Daily Oklahoman) whose WKY & WKY-TV 
he manages . . . Robert F. Lewine, ex-TV-radio director, 
Hirshon-Garfield, joining ABC-TV as eastern program 
director . . . Bun Clapperton, ex-KPOA, named local sales 
mgr. of KONA, Honolulu . . . Don Stewart shifted to Du- 
Mont transmitter sales, following merger of network’s 
film syndication & teletranscription depts. now headed by 
Robert Woolf, with Merriman Holtz Jr. as supervisor of 
film syndication . . . Mrs. Doris Corwith, NBC supervisor 
of public affairs and president of American Women in 
Radio & TV, sailed Jan. 24 on hospital ship U.S.S. Haven 
for 2-week tour of western Pacific as guest of Navy, re- 
turning in Mars seaplane . . . Craig Ramsey named asst, 
to KFEL-TV program director Duncan Ross, Wm. G. Mc- 
Andrew named KFEL-TV commercial production director, 
both going to Denver from NBC-TV, New York . . . Greg- 
ory T. Lincoln, ex-WPIX, joins Crosley New York sales 
office handling TV accounts . . . Frederick N. Polangin, ex- 
Hutchins Adv. (Philco account), named to N. Y. staff of 
Fuller & Smith & Ross as supervisor of TV-radio div. of 
Westinghouse account . . . Arnold Johnson resigns as NBC 
Chicago TV-radio service mgr. to become radio facilities 
mgr., Needham, Louis & Brorby; he’s succeeded by Thomas 
Lauer . . . Mrs. Donna Quigley, ex-Frank Best & Co. and 
Reuben H. Donnelley Corp., joins Cayton Inc. as asst. TV 
director . . . Kenneth W. Miller, FCC engineer in Conelrad 
group, chosen as engineering asst, by Comr. Robert Bart- 
ley, first such aide selected . . . Ned Hullinger, ABC west- 
ern div. station relations mgr., transferred to station rela- 
tions dept., N. Y. 


Douglas Coulter, 52, NBC-TV executive producer, one- 
time CBS program v.p. and ex-N. W. Ayer radio v.p., died 
of a heart attack at his home in Scarsdale, N. Y., Jan. 21. 
He was credited with introducing the first radio variety 
and mystery shows, and with handling debuts of Will Rog- 
ers, Eddie Cantor, Jack Benny, Joe Cook, Mills Brothers. 

E X-COMR. JONES’ chances of becoming chairman of 
FCC are regarded virtually nil, despite considerable 
publicity in recent weeks. Close inquiries indicate he 
couldn’t get own Ohio delegation in Congress to suppbrt 
him, despite his acknowledged ability and popularity when 
he was GOP Congressman. To the electronics industry, 
he’s definitely persona non grata because of the part he 
played in the color imbroglio, his sparking of long-drawn- 
out anti-trust probe involving still-undecided ABC-UPT 
merger, his opposition to majority’s method for early lift- 
ing of 4-year TV freeze. He himself says he’d take job 
only if drafted, and the publicity isn’t doing his nicely- 
building law practice any harm. 

Speculation about Republican successors to Chairman 
Walker and Comr. Merrill continues meanwhile — but no- 
body really knows answers, not even President Eisen- 
hower’s wartime aide Harry C. Butcher, who called on him 
shortly before inauguration and who himself is definitely 
not slated for any part of the new Administration. It’s 
apparent Gen. Eisenhower hasn’t taken up matter yet. 

All that’s known is that strong bi-partisan and indus- 
try sentiment favors promotion of the capable and knowl- 
edgeable Comr. Hyde (Idaho Republican) to chairman- 
ship; that Indianapolis-Phoenix publisher Eugene Pulliam 
has been working hard for Charles Garland, gen. mgr. of 
Gene Autry’s KOOL, Phoenix, and onetime mayor of Des 
Plaines, 111.; that there’s considerable support and opposi- 
tion to candidacy of Lewis Allen Weiss, ex-Don Lee presi- 
dent and MBS chairman; that dozens of other names have 
been advanced and publicized, including radio & telephone 
people, lame duck politicians, even newsmen — making for 
guessing game that has given trade press plenty of copy. 

First coast-to-coast inauguration telecasts, viewed by 
estimated 70,000,000 over 118 stations (out of the 128 on 
air) , won unanimous acclaim of TV-radio critics. Audience 
was augmented by TV installations in many of nation’s 
classrooms as well as state legislatures and public places 
all over country. Inauguration was free attraction on 
theatre-TV screens in Cleveland, Cincinnati and Indian- 
apolis. The 4 TV networks 'used total of more than 50 
cameras, staffs totaling some 600. Most fascinating inno- 
vations were the mobile transmitters of ABC, CBS & NBC, 
mounted in autos which cruised along parade route. New 
portable cameras were unveiled, too — NBC’s 8-lb. hand- 
held job using RCA vidicon industrial TV tube, and ABC’s 
18-lb. “Peek-A-View,” also using vidicon, made by Dage 
Electronics Co. (Vol. 8:50). ABC’s coverage was spon- 
sored by Willys, CBS’s by Packard, NBC’s by General 
Motors, DuMont’s on local cooperative basis. 

Of the 43,849,460 radio homes in U. S. (some 98% of 
all), 44% have 2 or more radios, says A. C. Neilsen Co. 
As of June 1, 1952 there were 70,175,670 radio sets and 
17,706,930 TVs in operation in U. S. homes. In addition, 
22,630,820 families owned one or more auto radios. 


Telecasting Notes: “Open door” to TV-radio as well as 
press is official policy of new Administration — another 
milestone in growing acceptance of TV as news medium. 
Some newspapermen were miffed (as they were when 
radio first loomed as a “competitor”) when President 
Eisenhower’s press secretary James C. Hagerty announced 
Jan. 21 that live TV-radio will be permitted to participate 
in some of President’s new conferences for first time, prob- 
ably once a month. Exact form of TV-radio “conferences” 
hasn’t yet been worked out, but in apparent recognition of 
TV’s role in presidential election campaign, Mr. Hagerty 
told newsmen: “We are in a new era with a new medium 
which we will take and use” . . . Dim view of televised 
presidential press conferences was taken by New York 
Times Jan. 23 in editorial saying such telecasts would be 
“a vaudeville act” and expressing hope “President Eisen- 
hower will not take this risk”; but Times TV-radio editor 
Jack Gould, in same issue, enthusiastically called proposal 
“the thoroughly American way [to give] millions an oppor- 
tunity” to see Govt, in action . . . TV-radio broadcasting of 
hearings before standing Congressional committees at dis- 
cretion of chairman or by majority vote of committee is 
provided by bill to be introduced Jan. 26 by Rep. Javits 
(R-N. Y.) which also provides for code to safeguard rights 
of witnesses; bill is similar to one he introduced in last 
Congress, where it was pigeonholed by Rules Committee 
(Vol. 7:18) . . . “Look at Those Congressmen Ham It Up” 
titles article, by James R. Aswell, on Robert Coar’s joint 
Senate-House recording facilities, non-profit and self-sup- 
porting setup on Capitol Hill which makes radio transcrip- 
tions or shoots TV films for legislators to send back to their 
local stations, due Feb. 13 in Saturday Evening Post . . . 
Tommy Manyille, as guest on Socony’s Broadway Stanza 

Station Accounts: So-called “chain lightning” merchan- 
dising plan of WNBC & WNBT ties in 5000 drug stores, 
represented by New York State Pharmaceutical Assn., as 
sponsors of weekly half-hour Favorite Story, starring Ron- 
ald Colman. Plan was used previously with 1500 super- 
markets and 2000 independent grocers and includes TV- 
radio spots to promote neighborhood stores. Pharma- 
ceutical Assn., in turn, will provide members with point- 
of-sale displays of other products advertised on WNBC & 
WNBT . . . Chesterfield and Hamm Brewing Co., each tak- 
ing half of all games, will repeat sponsorship next season 
of all home games of Chicago Cubs and White Sox on 
WGN-TV, with reported $100,000 paid each club for rights 
. . . National Brewing Co. (National Bohemian) to sponsor 
24 home, 14 road games of Washington Senators on WTTG, 
through Kenyon & Eckhardt; it’s 7th season on WTTG 
for club . . . Broil-Kwik Co. (infra-red broilers) buys night 
stanza of Mono-Drama Theatre on WABD, New York, 
Mon.-thru-Fri. 11:15-11:30 p.m., thru Zlowe Co.; after- 
noon stanza is 2:45-3. Unique new show stars lone actor 
who recreates a living portrait without aid of props or 
supporting players . . . Helen Pessl Inc. (Little Lady 
Toiletries) stars Ireene Wicker in Little Lady Story Time 
on WJZ-TV, N. Y., starting Feb. 1, Sun. 11:30-12 noon, thru 
Keystone Adv. . . . I. S. Grass Noodle Co. (Mrs. Grass’ 
soup mixes) using TV on Ohio stations WNBK, WLWT, 
WLWD, WLWC and Chicago stations WBKB & WNBQ 
to back up big midwest newspaper ad schedule, thru Phil 
Gordon Agency, Chicago . . . Among other advertisers re- 
ported using or preparing to use TV: Avis Rent-A-Car 
System, thru Ruse & Urban, Detroit; Indiana Bell Tele- 
phone Co., thru J. Walter Thompson, Chicago; Rolls Razor 
Inc. (Rolls razor & accessories), thru Anderson & Cairns 
Inc., N. Y.; Flagstaff Foods (food products), thru Weiss & 
Geller, N. Y.; Hills Bros. Coffee Inc. (Red Can coffee), 
thru N. W. Ayer & Son, San Francisco; Calcinator Sales 
Co. (incinerators), thru Christopher-Williams & Bridges. 

on WPIX, New York, conducted by Rialto columnist Hy 
Gardner, was cited as example of “below-the-belt TV” by 
no less an authority than Variety, which lambastes the 
“fi’ee-for-all on the Manville matrimonial sprees” as “one 
of the prize misdemeanors of the year” — coming just when 
newspapers and Congressional watchdogs are increasingly 
alerting themselves to abuses. This one, said Variety, 
reached “a level of bad taste that must have floored the 
Mobiloil boys into immobility” . . . Birth of son to Lucille 
Ball and husband Desi Arnaz Jan. 19, with its attendant 
heavy newspaper publicity, resulted in all-time high Tren- 
dex rating of 68.8 (approximately 44,000,000 viewers) for 
their filmed I Love Lucy program same night on CBS-TV 
. . . Ford Foundation, having gotten Omnibus off to good 
start on CBS-TV, with 5 sponsors now making it self- 
supporting, soon to get proposal for children’s TV show 
from its TV-Radio Workshop chief Robert Saudek . . . 
Live-wire WAAM, Baltimore, already offering Income Tax 
Clinic at 9:15 p.m. each Tuesday until fateful March 15 — 
a “natural” for TV-radio ... 95 stations and all 4 net- 
works now subscribe to NARTB-TV Code and regularly 
flash its symbol, including 3 of Washington’s 4, which are 
under constant gaze of FCC members, staff & families; 
sole holdout — and it sticks in NARTB craw— is Washing- 
ton Post’s WTOP-TV, due to an old personal gripe of mgr. 
John S. Hayes . . . John E. Pearson TV named rep of new 
KSFA-TV, Ft. Smith, Ark. (Ch. 22), due on air May 1, 
reports Weldon Stamps, gen. mgr. . . . KONA, Honolulu, 
new rate card, retroactive to Dec. 16, reduces Class A hour 
rate from $225 to $150, 1-min. from $45 to $30 . . . New 
A\TVU, Scranton, Pa., due on air in March, has appointed 
Bolling as national rep. 

N EW YORK State Board of Regents’ ambitious plan 
for 10-station educational TV network is rated only 
50-50 chance of winning approval in toto — despite over- 
whelming support at 4 hearings before N. Y. State Tem- 
porary Commission on Educational TV, which ended Jan. 
22 in Albany. That’s opinion we get from newsmen who 
covered hearings and who are also wise to political ma- 
neuvering in State House. 

Chief obstacle to full endorsement appears to be 
cost, estimated to involve outlay of $3,850,000-$4,500,000 in 
tax funds for construction alone. Best guess is that econ- 
omy-minded Commission members, some reputed to be luke- 
warm to educational TV, will urge legislature to approve 
modest program as a trial, reserving right to expand net- 
work if it proves successful. 

Educational TV gets chance to show its wares before 
15,000 school officials at convention of American Assn, of 
School Administrators in Atlantic City, Feb. 14-20. New 
Jersey Dept, of Education’s TV research center at Rutgers 
U plans to show series of typical educational programs. 
Joint Committee for Educational TV will provide lawyers 
and engineers to answer questions of educators. 

Other educational developments this week: (1) NARDA 
convention in Chicago set up regional committees to seek 
support for educational TV. (2) Chicago board of educa- 
tion submitted budget request of $150,000 for construction 
of TV studio in Manley Trade School. (3) American Coun- 
cil on Education, 1785 Massachusetts Ave., NW, Washing- 
ton, published A Television Policy for Education (285 pp., 
$3.50) based on addresses at TV Programs Institute at 
Penn State College last spring. (4) Ten Philadelphia 
groups formed Delaware Valley Television Corp., non- 
profit organization to press for educational TV station. 
(5) Massachusetts Special Commission on Educational TV 
called public hearing in Boston Jan. 26 to consider its rec- 
ommendations for state network. (6) U of Minnesota Board 
of Regents approved state network plan to cost $5,000,000. 

- 6 - 

T WO-A-WEEK, not 2-a-month as we erroneously re- 
ported last week, is anticipated RCA schedule of uhf 
transmitter deliveries starting possibly in February. 
Meanwhile, next week’s shipments go to WAFB-TV, Baton 
Rouge (Channel 28) and to WROV-TV, Roanoke (Ch. 27). 
First February uhf deliveries are scheduled for WKNB- 
TV, New Britain, Conn. (Ch. 30) ; WHP-TV, Harrisburg 
(Ch. 55); WNBH-TV, New Bedford, Mass. (Ch. 28); 
WAKR-TV, Akron (Ch. 49) ; WKST-TV, New Castle, Pa. 
(Ch. 45); WTVO, Rockford, 111. (Ch. 39). 

GE also is stepping up its uhf deliveries and has con- 
siderably increased its orders. This week it shipped 100- 
watt transmitter to WEEK-TV, Peoria (Ch. 43) and 12-kw 
to WHUM-TV, Reading (Ch. 61), both now shooting for 
Feb. 1 start. In February, it ships to WWLP, Spring- 
field, Mass. (Ch. 61) ; WHYN-TV, Holyoke, Mass (Ch. 
55); WPAG-TV, Ann Arbor, Mich. (Ch. 20); KBMT, 
Beaumont, Tex. (Ch. 31) ; WLOK-TV, Lima, 0. (Ch. 73). 

GE’s March uhf shipments include WGBI-TV, Scran- 
ton (Ch. 22); WEEU-TV, Reading (Ch. 33); WOSH-TV, 
Oshkosh, Wis. (Ch. 48). In April or May, 12-kw job goes 
to KPIK, Los Angeles (Ch. 22). Other May shipments 
are to WILK-TV, Wilkes-Barre (Ch. 34) ; KRTV, Little 
Rock (Ch. 17). June: WUTV, Youngstown. (Ch. 21); 
KIMA-TV, Yakima, Wash. (Ch. 29). July: KTVA, Aus- 
tin, Tex. (Ch. 24); WPFA, Pensacola, Fla. (Ch. 15); 
KTAG, Lake Charles, La. (Ch. 25). August: WTVT, 
Chattanooga (Ch. 43) ; WCOC-TV, Meridian, Miss. (Ch. 

* * * 4 = 

Replies were rather numerous this week in our con- 
tinuing survey of upcoming new stations, though some 
were quite indefinite. Here’s what uhf grantees reported: 
Denver isn’t likely to get uhf before end of summer, 
according to latest dope on KIRV (Ch. 20) and KDEN 
(Ch. 26). Former’s prime mover, Sam Sigman, is quoted 
in trade reports as stating difficulty in getting equipment 
is causing delays until August. Latter grantee, Empire 
Coil Co., has postponed until spring because of site prob- 
lems. Meanwhile, Denver’s Rocky Mountain Electrical 
League reports 1952 set sales totaled 115,299, plus esti- 
mated 2000 brought in from elsewhere — remarkable record 
when it’s recalled that first vhf TV began there last July 
18, second Oct. 2. 

St. Louis trade reports indicate that KTSL group 
headed by Wm. Ware (Ch. 36) aims for April 1-15 start, 
though Mr. Ware himself says it will be week or so before 
definite information about plans can be announced. Also 
from Columbia, Mo., it’s reported that new U of Missouri 
commercial outlet on Ch. 8 won’t be ready for at least 6 

WICC-TV, Bridgeport, Conn. (Ch. 43), last promised 
for Jan. 15 with first Federal uhf transmitter, now looks 
to “third week in February” for its start, reports mgr. 
Philip Merryman. It might have made January date, ex- 
cept for delays in 435-ft. tower, he states. 

WKOW-TV, Madison, Wis. (Ch. 27) has ordered RCA 
equipment, breaks ground for new plant Feb. 1, expects to 
get started June 1, has appointed Headley-Reed, according 
to gen. mgr. Michael Henry. 

WISE-TV, Asheville, N. C. (Ch. 62) and WCOG-TV, 
Greensboro, N. C. (Ch. 57) are to be pushed to completion, 
reports Harold H. Thoms, holding both CPs. RCA trans- 
mitter and DuMont cameras & film equipment have been 
ordered for WISE-TV, which he expects to get going by 
May 30. DuMont 5-kw transmitter has been ordered for 
WCOG-TV, which is due to start Aug. 15, he stated. 

New station in Salinas, Cal. (Ch. 28), granted Jan. 14 
to S. A. Cisler Jr. and Grant Wrathall, hasn’t yet ordered 
equipment but is aiming for summer of 1953 start, accord- 
ing to Mr. Cisler. 

Among vhf grantees, there’s more definite informa- 
tion, at least as to target dates. These are digests of this 
week’s reports: 

From Springfield, Mo., J. Gordon Wardell, manager 
of Springfield Television Inc. (Ch. 3), reports construction 
of new building to start in 2 weeks, RCA equipment or- 
dered, July 1 expected on-air date, call letters and national 
rep not yet selected. President is Lester L. Cox, son of 
Lester E. Cox (KWTO, Springfield). Major stockholder 
is Springfield Newspapers Inc. (KGBX). The elder Cox 
has relinquished his previous interest in Springfield Tele- 
vision Inc. while the younger has given up his single share 
in KWTO. 

WBAY-TV, Green Bay, Wis. (Ch. 2) reports that con- 
struction of studios in Columbus Club Bldg, will be com- 
pleted shortly, that RCA has delivered 2 studio camera 
chains, film chain and associated equipment, that trans- 
mitter and ST microwave link are yet to come. Present 
plans call for tests to begin about March 1, regular pro- 
gramming 7 hours daily starting March 15. Weed & Co. 
will be rep. 

WDAY-TV, Fargo, N. D. (Ch. 6) has had RCA equip- 
ment on order since June 1951, reports president Earl 
Reineke. Though construction plans haven’t jelled yet, it 
hopes to begin interim operation by May 1. National rep 
hasn’t been chosen, though Free & Peters is radio rep. 

KZTV, Reno, Nev. (Ch. 8) hasn’t ordered equipment 
yet or begun construction, yet president Kenyon Brown 
guesses it might get on the air by June 1. He’s 50% 
owner, other half being owned by Fort Smith (Ark.) pub- 
lisher Donald W. Reynolds. 

KVTV, Sioux City, la. (Ch. 9) has ordered GE trans- 
mitter, RCA studio equipment, Graybar lighting equip- 
ment, has started erection of tower, studios and transmit- 
ters, now reports it will go on air no later than April 1, 
possibly earlier. Katz will be rep. Management is headed 
by Robert R. Tincher, mgr. of WNAX, Yankton, S. D., also 
owned by Cowles publishing interests. 

KROC-TV, Rochester, Minn. (Ch. 10) has ordered 
RCA equipment, but hasn’t yet begun construction, accord- 
ing to Gordon P. Gentling. Its target date is May 1. 
Rep will be Robert Meeker. 

KELO-TV, Sioux Falls, S. D. (Ch. 11) has RCA equip- 
ment on hand, much of plant completed, will have test 
patterns by March 1, start commercial telecasting April 1, 
says mgr. Evans Nord. O. L. Taylor will be national rep. 

KCBD-TV, Lubbock, Tex. (Ch. 11) expects to be on 
the air by March 30, according to latest report from presi- 
dent Joe H. Bryant, thus giving that community second 
vhf outlet — KDUB-TV having begun Ch. 13 operation last 
Nov. 13. RCA equipment has been ordered, to be delivered 
this month. Studio building is about completed. John E. 
Pearson will be rep. 

KTNT-TV, Tacoma, Wash. (Ch. 11) has ordered GE 
equipment, already received and being installed, with 
studio and tower completed — but it won’t estimate start- 
ing date. Weed has been signed as national sales rep. 
Rival KMO-TV (Ch. 13), being built by Carl Haymond, 
previously reported May, 1953 as target (Vol. 8:51). 

First network service to Canada went into effect this 
week when 2-section 66-mi. microwave link began operat- 
ing from Buffalo to Toronto across Lake Ontario, with 
intermediate relay at Fonthill, Ont. CBS-TV beamed first 
live program, Studio One, shortly after connection. Ex- 
tension to Montreal is due in Spring. Also interconnected 
this week were Youngstown’s WFMJ-TV & WKBN-TV. 

GE shipped 20-kw amplifier to WPIX, New York, Jan. 
22, and station is due to hike power to nearly 100 kw 
shortly, operating from Empire State Bldg. 


LEASEES STILL THINKING & TALKING BEG: They' re licking their chops in the industry 
over prospects of another big production and sales year ~ anticipated by just about 
everyone on the manufacturing side of TV-radio, big and little. High expectations 
are based not only on continuing high demand for their product but on the new Ad- 
ministration's obvious friendliness to business. That the electronics boys got 
quite a kicking around by the preceding regime, is all too well known (see p. 8). 

Hopes are so high that, as if in response to Philco's hint of 1,000,000 TV 
output this year (Vol. 9:2), Admiral is on record as indicating it too will turn out 
1,000,000. And RCA , boasting that it can't meet current demand, takes traditional 
position that "we won't be outproduced or outsold by anybody." 

Whether all this turns out to be tall tal k, fact remains that the industry 
is flourishing to the point where Motorola's Robert W. Galvin could tell the Chicago 
Society of Investment Analysts this week that 1955 should be good profit year , maybe 
10% before taxes on consumer goods, 8%-10% on govt, contracts, higher on commercial 
products — enhanced by good prospect of end of excess profits tax July 1. 

Unlike DuMont's Dan Halpin , who anticipates higher prices ahead (Vol. 9:1), 
Galvin takes position that production costs are now leveling off and said, "We don't 
anticipate more price increases." In fact, in long run, he thinks "the electronics 
industry will offer lower priced products through technical improvements, such as 
applications of transistors, coupled with plated circuitry." 

Components makers face good future , too, said Galvin, thanks to expanding TV 
and other operations, and he foresaw for this year " no basic material shortages ." 

The uptrend was reflected by Admiral's Ross Siragusa at his "white goods" 
convention in Chicago this week. Admiral's 1952 sales, he said, were second highest 
in its history, exceeded only by 1950's $230,000,000. This year , it's prepared to 
turn out $225,000,000 worth of products , exclusive of defense and export. Produc- 
tion plans embrace doubling sales of home appliances, especially now that Admiral 
is also in the home freezer and air conditioner fields. 

TV hit annual rate of 7,000,000 output during last 4 months of 1952, said 
Siragusa, yet inventories did not pile up. The " old markets are still best , he 
assured his distributors. Though as many as 100 new stations may be expected this 
year, he cautioned against "tendency to overemphasize this factor." 

" The 67 markets existing prior to the lifting of the freeze ," said Siragusa, 
"still will account for the great share of sales. Our studies indicate that a maxi- 
mum of 1,500,000 sets will be sold in new markets in 1953. 

" On that basis , the industry will have a ratio of at least 5 sets to sell 
in the 67 pre-freeze markets for each one to be sold in new markets . You may find 
that ratio surprising, but it is not out of line with the facts. For example, more 
sets were sold in New York in October alone than in Denver in the first 3% months 
after telecasts were started there. October sales in Chicago almost equalled the 
3V 2 months sales total in Denver." 

* * * * 

Perhaps symptomatic of the times, smaller manufacturers are no less opti- 
mistic than the Big 4, as indicated in reports in these columns during recent weeks 
— many of them quite intent on getting bigger . News release from Raytheon this 
week quotes sales chief Wm. J. Helt as saying he expects to increase TV sales by 500% 
this year over last, will add 15 more distributors to the 26 appointed last year so 
as to acquire nation-wide distribution. 

Raytheon statement is one of many . Retailing Daily's Martin Rosenbloom, 
surveying field Jan. 23, lists CBS-Columbia as expecting to hike output from 122,000 


- 8 - 

last year to 225,000 this year; Olympic , from 75,000 to 100,000; GE, to go up 100%; 
Emerson , up 80%; Crosley , up 60% — among others. 

* * * * 

Production climbed again second week of New Year (ending Jan. 16), RTMA re- 
porting 175,548 TV units turned out (7007 private label) as against 155,892 in week 
preceding. Top 1952 week was 205,957 last Oct. 51 (Vol. 8:45) and it's expected 
this will be reached and perhaps exceeded soon as things are now going. Factory 
inventories remained steady at 127,464 as of Jan. 16, up only about 5000 from Jan. 9. 

Radio output went up , too — to 255,072 (115,278 private) from 209,057 week 
preceding. Factory inventories went to 240,126 from 225,569. Week's radios were: 
90,892 home sets, 21,148 portables, 42,767 clock, 100,265 auto — latter figure a 
record high, presumably due to new car models now being introduced. 

GOVT. DROPS COLQR-FM ANTITRUST PROBE: Dept. of Justice's grand jury investigation 
of the TV-radio-electronics industry, regarded by many (and with good reason) as a 
spite-provoked "fishing expedition," fell flat on its face this week — propelled 
to that ignominious posture by the outgoing Administration itself! 

It wheezed to a fitting climax when Attorney General McGranery, on last day 
in office Jan. 19, abandoned the much-publicized anti-trust inquiry into color, FM 
and patents, ending a period of harassment costly to both industry and taxpayer. 

Like other crackdown efforts of the old FCC regime, which was quite right- 
fully suspected of sparking this one too, it proved to be a magnificent bust . 

•5* T ^ T 

Probe started about year ago , with RTMA and 18 companies required to produce 
exhaustive files under sweeping subpoena duces tecum that threw respondents into a 
dither of resentment and forced them to engage high power defense counsel (Vol. 8:9 
et seq). Accent on color lent to belief, confirmed by fact FCC helped all along, 
formally and informally, that the proceeding stemmed from FCC pique over the indus- 
try's virtually unanimous refusal to accept its color edict. 

No one expected criminal indictments ever would result, but cost and bother 
were enormous, to say nothing of unfairness, especially at a time when the industry 
was worried about slumped TV market, aggravated by the then still-unlif ted freeze, 
and when industry leaders were intensely preoccupied with mounting defense demands. 

The case aroused deep-seated resentment against the Truman Administration 
at all industry levels, just as did the adoption of incompatible color — against 
the overwhelming advice of manufacturers, scientists and sellers alike. 

" Most of the persons to whom subpoenas were directed have complied substan- 
tially with them," said McGranery 's statement. "The Department study of the docu- 
mentary material submitted suggests that removal of whatever restraints may exist 
in the industry should more properly be the subject of civil litigation than of 
criminal prosecution. The study thus far made of the documents has not disclosed 
the use of force, strong arm tactics or activities of a similar punitive nature." 

The press release adds that the Attorney General "emphasized that the inves- 
tigation itself was not terminated and would continue, and that he had simply with- 
drawn authority to use criminal process." It was always the industry's position 
that it would never be indicted for non-existent "conspiracy" against color or for 
"failure to push FM," and that patent problems properly belong in civil courts. 

t * * * 

It's doubted now that civil actio n is more than an empty threat, mentioned 
merely for " face saving " — particularly since RCA patent pool is in litigation in 
civil courts (with Zenith). As we observed, when probe was first projected, "While 
grand jury action might mean criminal indictments, it's regarded more probable that 
civil action may be the aim — especially against RCA patent pool" (Vol. 8:9). 

RCA was main target from start , although RTMA and these other companies were 
served: Admiral, CBS-Columbia, Crosley, DuMont, Emerson, GE, Hazeltine, IT&T (Cape- 
hart-Farnsworth, Federal, et al). Motorola, Philco, Pilot, Raytheon, Sylvania, West- 
inghouse. Zenith. For some inexplicable reason, several top industry entities were 
not served, though they had taken same strong position vis-a-vis color others did. 


- 9 - 

Sweeping nature of subpoena flabbergasted most (for text, see Supplement 
No. 77). RCA had toughest time complying because of its complex patent-licensing 
agreements, and it lost in drawn-out court effort to quash or modify the "dragnet" 
subpoena demanding data going back to 1934 (Vol. 8:43). 

Probe obviously ran out of steam after anti-trust chief H. Graham Morison 
resigned June 30 (Vol. 8:25), although dept, attorneys Malcolm A. Hoffmann & Marcus 
A. Hollabaugh dutifully pressed the case. Both are career men, who expect to stay 
on their jobs, protected by civil service. They may be transferred, however — and 
at FCC its sideline " patent investigation " that has been running nearly a decade is 
expected to get short shrift under the new leadership due soon. 

C OMPATIBLE COLOR progress is unmistakable, even 
though development has been far more time-con- 
suming than experts predicted. But there’s abundant evi- 
dence that time is being well spent — in both field testing of 
system and perfection of transmitters and receivers. 

New field testing specifications were chosen unani- 
mously last week by National Television System Commit- 
tee, after a year of experience with old set. These are to 
be tested as long as necessary, perhaps 3-4 months, where- 
upon final standards will be chosen. New specifications 
have following principal differences from old: 

(1) Color subcarrier frequency of 3.579545 me, in- 
stead of 3.898125 me. New frequency is almost, but not 
quite, same as original frequency pi’oposed for system. 
Change was made to improve color performance, simplify 
receiver construction. 

(2) Adoption of orange-cyan-wideband (OCW) prin- 
ciple and abandonment of color phase alternation (CPA). 
CPA was originally proposed as technique for eliminating 
color fringing, but was found to produce flicker at high 
brightness levels. OCW seems answer to both fringing 
and flicker problems. System as now constituted produces 
large color areas of picture in all 3 primary colors, the 
very fine detail in black-&-white, medium-sized detail in 
orange and cyan. It all takes advantage of fact that eye 
can’t perceive color in smaller details. 

Full specifications will be sent to NTSC members 
shortly, and field testing will get underway almost imme- 
diately. RCA, for one, expects to have new specs on aii; 
in New York next week. Others expected to transmit are 
DuMont, GE, Philco, Stromberg-Carlson. 

* * * * 

When and how system will be presented for FCC ap- 
proval remains unknown. Speaking to AIEE group in 
New York this week, NTSC vice chairman David Smith, 
Philco, said NTSC would probably “act as a sort of con- 
sultant” to FCC. Interestingly, there are some at Com- 
mission who hope that color becomes no big issue for year 
or 2. Reason is that they fear it could depress growth of 
uhf which is regarded as much more important than color. 

Discussing color synchronizing signal, Philco’s Donald 
Fink told AIEE that “ghost has finally been laid to rest” 
concerning the problem. He recalled FCC’s conceim over 
accuracy of one 11-millionth of a second required by com- 
patible system. Actually, he said, present black-&-white 
has even more stringent requirements yet millions of re- 
ceivers comply with them. In compatible color, he went on, 
there is one specification requiring accuracy of one 250- 
millionth of a second, but that accuracy has already been 
achieved without exorbitant receiver cost. 

* * * * 

We took a look at Lawrence tri-color tube this week, 
found it performed very well under conditions presented. 
It’s in operation almost daily at New York headquarters 
of Paramount Pictures, 50% owner of Chromatic TV Labs, 
the tube’s developer. 

System employed is closed-circuit field-sequential, 405 
lines, 144 fields, but with 8-mc video bandwidth, and only 

Kodachrome and Ektaclirome slides were shown. Pictures 
were generated by flying-spot scanner. 

Color fidelity was excellent — as good as any we’ve 
seen. Brightness was good, 30-50 ft.-lamberts. Resolu- 
tion was satisfactory, as it should be with 8-mc video band- 
width. Breakup and flicker were negligible, though hum 
was quite annoying and is proving extremely difficult to 
eliminate. Black-&-white reproduction was acceptable. 

One shortcoming was the rather coarse line structure, 
due in part to 405 lines (instead of 525), in part to fact 
tube has twice as many red phosphor lines as it has blue 
or green. This causes certain colors to render coarser 

Picture is 18xl2-in., housed in 20-in. circular metal- 
coned one-gun tube. Deflection is 70 degrees and tube is 
only 19-in. long, same as black-&-white. Face of color 
plate has 900 strips of phosphors, each .015-in. wide. 
Back of it is wire grid structure with 450 wires. 

* * * * 

Chromatic’s Richard Hodgson and Robert Dressier 
have many improvements in mind. They say they’ve 
tested NTSC system on tube at Oakland, Cal. plant, will 
set up NTSC system in New York in a few months. 

Narrower phosphor lines (.01-in.) and larger tube 
(27-in.) are in the works. Production is quite simple, de- 
velopers claim. Phosphors are merely “squeegeed” on, 
and wire grid is automatically wound in about 2 minutes. 
Present tubes have operated 1000 hours or more, and life 
is said to be comparable with black -&-white tubes. 

Live pickups, as well as 35mm color film chain, are 
planned for New York setup. Hodgson and Dressier say 
NTSC color presents no problems, though 3-gun tube may 
turn out to be preferable to 1-gun. 

A camera tube operating on same principle is “being 
considered,” Hodgson says, though it obviously offers only 
small market as compared with receiving tubes. 

Tubes are being sold to manufacturers at $500 each, 
and production is about 25 weekly. Biggest part of cost, 
Hodgson claims, “is still the envelope, as in black-&-white.” 
He feels that tube can ultimately sell for no more than 
twice price of black-&-white, and says Chromatic has no 
plans for going into mass- production of receivers itself, 
though it may produce a luxury set. It will license others. 

Chromatic principals naturally feel they’ll give other 
color tube makers a run for their money. “RCA,” they 
say, “throws away about 85% of the light, using that mask 
with holes in it. We use 85% of the light. Furthermore, 
our tube isn’t nearly so critical. The beam is about one- 
fifth the width of the phosphor strips and works as long as 
it hits the strip any place.” Some tubes may be made with 
vertical phosphor strips, as first models were. 

Hodgson is quite happy with NTSC’s work, says its 
system is good enough, “though there are other ways of 
doing it.” Chromatic is member of NTSC, is going along 
with its current conclusions. He indicated that his devel- 
opmental work is handicapped by FCC’s limitations on 
compatible color transmissions during daytime. Commis- 
sion still permits only few minutes weekly. 

10 - 

Topics & Trends of TV Trade: Drive to head off un- 
fair trade practices before they develop was launched in 
Springfield, Mo. (pop. 75,549) this week with slogan, “If 
you don’t know your TV set, be sure you know your 
dealer!” Using Portland and Denver experiences to build 
on, Better Business Bureau of Springfield, where KTTS- 
TV (Ch. 10) is aiming for April start (Vol. 8:46), called 
meeting of city’s newspaper, radio stations, distributors & 
dealers to get community-wide campaign started. Result 
was one of most ambitious ethics programs yet undertaken 
by prospective new market. 

Meeting produced 2 major results: (1) Trade signed 
firm pledge to abide by rigid set of advertising rules, in- 
cluding mandatory information on make & model, charges 
for extras, performance claims, trial offers, tube sizes, 
prices, description of woods, color adaptability, guarantees 
& warranties, service offers. (2) Participants agreed to 
pay their proportionate shai'e of educational program on 
TV reception, to be carried to public via all ad media. 

For its part, BBB will “call a spade a spade,” said 
mgr. Leo Busch. “We will call the unscrupulous business- 
men ‘gypos,’ which is what they are. We will point out 
what happened in Denver when gypos and opportunists 
flooded the market with used, obsolete and off-brand sets.” 
* * # * 

Tele-tone Radio Corp. assets fetched total of $144,896 
in trustee in bankruptcy sale last week, trustee Paul H. 
Hudson disposing of 2000 chassis, 1000 tuners, 10,000 
speakers, 15,000 cabinets, 5000 picture tubes, 5000 circuit 
tubes, among other items. He rejected bid of $16,750 for 
13,000 cabinets as inadequate. Meanwhile, Newark court 
is still studying amendments to plans of reorganization 
proposed by Pacific Mercury and by California Eastern 
Airways, rival bidders (Vol. 8:41,47,49). 

Kaye-Halbert enters industrial TV field with new 
“Cyclops” camera, to be custom-built to users’ specifica- 
tions by the Culver City, Cal. TV set manufacturer. 
Camera is size of 16mm motion picture camera, uses 16mm 
lenses. Controls are located on monitor unit which may 
be placed as far as 500 ft. from camera. 

Radio transmitter weighing less than 2 lbs., Motorola’s 
“Handie Micro-Talkie,” is now being mass-produced. 
Priced at $110, unit has optimum range of 5 miles, operat- 
ing in 152-174-mc band with power output of 20-40 milli- 
watts. Suggested users: policemen, firemen, materials 
handlers, watchmen. 

November excise tax collections on TVs, radios, 
phonos were $12,332,956, compared with $12,732,216 in 
Nov. 1951. On refrigerators, air conditioners, etc. Govt, 
collected $3,274,024 in Nov. vs. $5,185,582 in Nov. 1951. 

Pacific Mercury, which makes TVs for Sears Roebuck, 
enlarging Van Nuys, Cal. plant by 125,000 sq. ft., and will 
employ 400-500 more workers when completed in July; 
also plans plant in Alabama. 

RTMA service committee appoints Paul B. Zbar of 
New York, ex-director of American Radio Institute, as 
chief instructor of industry’s training course for service- 
men at N. Y. Trade School, to begin about March 1. 

* * * * 

Distributor Notes: Zenith appoints W. W. Cone gen. 
mgr. of New Jersey distributing div.; he’s ex-Motorola- 
New York v.p. . . . Motorola Detroit appoints Jack Potter 
sales mgr. . . . Federal Distributing Co. (Sylvania), Des 
Moines, names Peter Prescott sales mgr. . . . Crosley At- 
lanta names Charles O. Lilley operations mgr., replacing 
L. E. Perez, resigned . . . GE Supply Co., Cincinnati, names 
Harold O. Parry sales promotion mgr. . . . DuMont ap- 
points Bernard Distributing Co., Peoria . . . CBS-Columbia 
appoints Horrocks-Ibbotsen Co., Utica . . . Hoffman Radio 
appoints Graybar, Boise, Ida. 

Electronics Reports: “The transistor age has arrived.” 
With these words, Raytheon president Charles F. Adams 
Jr. signaled first all-out “transistorization” of a consumer 
product industry. At New York press conference Jan. 23, 
he revealed Raytheon has “started to ship tens of thou- 
sands of transistors monthly to more than 15 hearing aid 
manufacturers” (Vol. 9:1-3). Raytheon’s germanium junc- 
tion transistor type CK722 is particularly adapted to hear- 
ing aids using 3 transistors in lieu of tubes, he said. Re- 
ceiving tube v.p. Norman B. Krim said the transistors cut 
battery replacement costs up to 97%, provide greater gain 
and power, cut distortion and eliminate microphonics. And 
judging by “transistor hearing aid” advertisements which 
have blossomed in the newspapers virtually overnight, 
the magical transistor will give ad waiters 97% more 
power without changing batteries. 

While hearing aid is first big mass-production civilian 
use of transistor, it is, of course, infinitesimal measure of 
potential of electronics’ new wonder baby. Motorola v.p. 
Robert W. Galvin, addressing Chicago Investment Analysts 
Society Forum Jan. 21, predicted use of transistors in con- 
trol devices “will bring about a second industrial revolu- 
tion,” which he said will be comparable in impact to the 
development of the steam engine. 

Bell Labs v.p. J. W. McRae, addressing same meeting, 
foresaw this year’s “development of important types of 
transistors and perfection of production techniques for 
them.” He said Bell Labs has licensed about 35 firms to 
make transistors, and some 40,000 have been produced so 
far. Monthly production totals about 30,000, of which 
20,000 are made by Western Electric, currently costing 
$5-$14 each. 

* * * * 

Synthetic material to replace expensive germanium in 
transistors is announced as new development by Brown- 
Alien Chemical Inc., New York. Besides being cheaper, 
“certain developed forms of this material,” said president 
John 0. Ekbom, “may solve existing transistor problems 
of unreliability arising from the use of germanium and 
silicones.” He added that Standard Piezo Co., Brown- 
Alien subsidiary, is now setting up production facilities for 
“devices using this new material [which] we plan to mar- 
ket this year.” 

National Bureau of Standards this week revealed it 
has developed transistor-powered crystal oscillator that 
is “small, portable, dependable and accurate over long 
periods of time.” Entire circuit, including power supply, 
fits into metal tube less than 2-in. in diameter and 7-in. 
long. Bureau hailed development as paving way for in- 
expensive and compact laboratory frequency standard, 
heretofore unavailable. 

Cuban microwave networking was inaugurated Jan. 2 
when Circuito CMQ sent Havana baseball games 170 miles 
to its Channel 5 station in Santa Clara, via 7-hop Philco 
system installed by CMQ’s.own technicians. Transmission 
of all Havana programs to Santa Clara and Ch. 9 station 
in Matanzas began Jan. 20. Plans are to add 12 more hops 
and 330 miles to reach Channel 2 station in Santiago de 
Cuba. Cost of first 7 hops is estimated at $480,000, other 
12 at $700,000. Reporting on start of networking, CMQ 
director Goar Mestre says: “The quality of the sound and 
the image was excellent and the commotion that it has 
caused in the Interior has exceeded anything we imagined.” 
He reports Cuba has more than 100,000 sets. CMQ’s sec- 
ond Havana station, CMBF-TV (Ch. 7), is due to start 
first week in February. Within 3-4 months, he says, Ha- 
vana will have 5 stations, making total of 10 for country 
of about 5,000,000 people. 

Marion E. Bond, 49, chief engineer of Motorola’s 2-way 
radio development, died Jan. 19 in Chicago. 

r'l/.i i‘.y 

tl 'tit/ ublj ii Ju'iila'd 

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Chart Prepared by AT&T Co. 








(1-1-53) PLANNED 

Reproduced January 24, 1953 by 
/ —•* ficcreoNics / Rf»o*rs 








11 - 

Financial & Trade Notes: Battle over proposed merger 

of Webster-Chicago with Emerson Radio (Vol. 8:51) 
shaped up this week as 2 opposing factions sought proxies 
to be voted at Feb. 4 meeting of Webster-Chicago stock- 
holders. In letter to shareholders, Martin C. Remer, presi- 
dent of Chicago investment firm of Remer, Mitchell & 
Reitzel Inc., said: “Webster is so good a company that 
you are not justified in accepting three-quarters of a share 
of Emerson for one share of Webster. [It is] true that 
Webster will show a loss for the year ending Dec. 31, 1952 
of possibly $300,000. But this loss seems to be due largely 
to the substantial increase in Webster’s business [which] 
necessitated the acquisition of additional manufacturing 

Mr. Remer estimated his firm, its employes and clients 
hold about 50,000 shares of Webster-Chicago stock. Pro- 
posed merger must be approved by holders of two-thirds 
of Webster’s outstanding stock, or 300,000 shares. In let- 
ter asking stockholders’ approval of merger, Webster- 
Chicago president R. F. Blash said company’s directors 
consider terms “fair and equitable” and that “as stock- 
holders of Emerson you will be owners of a portion of a 
much more diversified company which is now one of the 
leaders in the radio & TV field.” Stockholdings of the 6 
directors of Webster were listed as 47,582 shares, includ- 
ing 30,000 owned by Mr. Blash. 

* * * * 

Dividends: Standard Coil Products, 25tf payable Feb. 

15 to stockholders of record Feb. 5; Sparks-Withington, 
15tf Feb. 16 to holders Feb. 2; Servomechanisms, 10 <} Feb. 

16 to holders Feb. 2; American Phenolic, 25<? Jan. 30 to 
holders Jan. 16; Sentinel, 7 payable Feb. 27 to holders 
Feb. 16; P. R. Mallory Co., 35tf March 10 to holders Feb. 20; 
Weston Electrical Instrument, 50tf March 10 to holders 
Feb. 27; Tung-Sol, 25<f March 2 to holders Feb. 16. 

Sylvania has registered with SEC issue of $20,000,000 
in sinking fund debentures, due in 1978, and 550,000 shares 
of new common stock to be offered publicly in February 
through syndicate headed by Paine, Webber, Jackson & 
Curtis. Money will be used to pay off $15,000,000 of bank 
loans, finance expansion and increase working capital. 

Trade Personals: Paul Dye, Admiral mgr. of distribu- 
tion, promoted to gen. sales mgr. under v.p. Wallace John- 
son . . . Herman S. Sacks resigns as adv. mgr., Bendix 
TV-radio div., to become gen. mgr. of Music House, Buffalo 
. . . Dr. Russell R. Law, RCA researcher at Princeton and 
Harrison, joins Hytron (CBS) as technical asst, to v.p. 
Charles F. Stromeyer . . . Edward P. Atcherley named 
midwest sales mgr., Sylvania distributor tube sales, head- 
quartering at 3450 W. Division St., Chicago. Mgr. Harold 
H. Rainier also announced Robert L. McNelis to succeed 
Atcherley as central district sales mgr., Chicago, Justin 
J. McCarthy as metropolitan sales mgr., New York, R. C. 
Hoffman as mideast sales mgr., Pittsburgh; Wm. O. Spink 
named asst, central district sales mgr., equipment tube 
sales . . . Walter Lefebre, ex-district mgr., promoted by 
Sylvania to director of new TV market development . . . 
Eugene Vigneron named controller, Sylvania TV-radio div., 
Buffalo, succeeding Leon C. Guest Jr., transferred to N. Y. 

. . . James Summers, ex-Ampro, named adv. mgr., Simpson 
Electi-ic Co., succeeded at Ampro by Robert Saichek . . . 
Leslie Norde joins Hammerlund Mfg. Co. as chief receiver 
engineer . . . Wm. M. Scott, ex-controller of Admiral-New 
York, elected president of Pennsylvania Exchange Bank, 
New York City . . . Henry Fogel, ex-mgr. of commer- 
cial products, Radio Receptor Co., appointed president, 
Granco Products Inc. . . . John M. Price, district mgr., 
Allen-Bradley Co., elected president of Chicago Electric 
Assn., succeeding Harry Alter . . . Harold P. Gilpin pro- 
moted to gen. sales mgr., Sylvania radio & TV picture tube 
div., headquartering in N. Y. 

P HILOSOPHY behind uhf allocation plan was outlined 
by FCC chief engineer Edward Allen in speech before 
meeting of American Institute of Electrical Engineers in 
New York’s Hotel Statler Jan. 20. 

Three factors governed co-channel and adjacent-chan- 
nel uhf spacing 15 miles less than vhf, he said: (1) Uhf 
isn’t expected to serve as large an area. (2) Greater 
directivity of uhf receiving antennas is likely to reduce 
interference. (3) Smaller spacing would somewhat offset 
the restrictions on channel assignments imposed by uhf 
“taboos” regarding spacing — oscillator radiation, image, 
intermodulation, etc. 

Allen pointed out that 12 vhf channels have about 600 
assignments to cities, whereas 70 uhf have only about 1400. 
The taboo spacings, he said, are partially responsible for 
relatively smaller number of uhf assignments. A study of 
Zone I (northeast U. S.) showed that if the taboos were 
ignored from now on, and only co-channel and adjacent- 
channel spacings observed, about 20% more uhf assign- 
ments could be made. Improvement in receiver perform- 
ance, said Allen, is worth “real effort” so that taboos may 
be forgotten and more channels assigned to cities that need 

Commission set 1000 kw as maximum uhf power be- 
cause it seemed attainable in next few years, not because 
it would render uhf comparable with vhf in coverage. At 
least 5000 kw in uhf is needed to compare with 100 kw in 
vhf Channels 2-6, Allen stated. 

Effects of height on uhf transmission, one of biggest 
technical unknowns, was discussed by RCA’s D. V/. Peter- 
son and Jess Epstein. Their paper was based on experi- 
ments with antennas at various heights on WOR-TV tower. 
Results, in general terms, are those previously reported 
(Vol. 8:40) : 

(1) Height doesn’t mean much in rough terrain. 
(2) Height means even more than theory indicates in 
built up areas with smoother terrain. 

Extremely important result of tests is that techniques 
were derived for giving much more accurate prediction of 
coverage for projected stations. FCC has been looking for 
that kind of data, and, when satisfied with their validity, 
presumably will incorporate new factors in its rules. 

RCA’s Dana Pratt described uhf transmitters, an- 
tennas, transmission lines, costs, etc. Noteworthy is manu- 
facturers’ success in maintaining frequency stability, for 
offset carrier operation, within limits that FCC (and some 
industry experts) once thought were almost impossible to 
achieve. Manufacture of necessary crystals, Pratt said, 
takes 3 weeks, compared with 4-5 days for previous crys- 

Cost of uhf transmitting plan giving 200 kw ERP is 
about $200,000, he said, with studio costs starting at mini- 
mum of $35,000. 

Fine technical status report on uhf is January Pro- 
ceedings of the IRE, devoted entirely to uhf, including 30 
papers on transmitters, tubes, receivers, transmission lines, 
antennas, relays, propagation, instruments. 

Theatre business is a “poverty industry” — and the 
“villain” is TV. Thus Robert W. Coyne, executive director 
of National Council of Motion Picture Organizations, rep- 
resenting some 14,000 theatres, candidly admitted what he 
had for long time refused to concede, when he spoke Jan. 
19 before some 50 Rhode Island theatre owners in Provi- 
dence. He said TV was prime factor in decline in theatre 
attendance, second factor being the 20% amusement tax 
which he thought this Congress might reduce. 

Zenith Radio enjoyed its largest sales in history in 
1952, looks forward to 1953 as very good year also, said 
sales v.p. Henry C. Bonfig this week. For 9 months to 
Sept. 30, Zenith sales were $82,500,000 vs. $75,100,000 in 
same 1951 period and $110,000,000 in all 1951. 


B IGGEST REVENUE sources among Crosley Broad- 
casting - Corp. properties are its combined TV stations 
— WLWT, Cincinnati; WLWC, Columbus; WLWD, Day- 
ton. However, 50-kw AM station WLW, Cincinnati, con- 
tinues to be the biggest single earner, reputed one of top 
in all radio and unmatched as yet by any of the TV stations. 

This is brought to light in profit-&-loss statement filed 
with FCC by the Avco subsidiary to show its ability to take 
over and operate Atlanta’s WLTV under $1,500,000 pur- 
chase deal now pending FCC approval (Vol. 8:51). 

All the Crosley station operations combined grossed 
$8,342,979 in the 11 months ended last Oct. 31 (fiscal year 
ends Nov. 30), of which the TV stations combined repre- 
sented $4,436,013, WLW $3,052,156, WINS (New York) 
$733,879, remainder inter-company sales of time & talent. 

Operating profit on the combined properties (not 
broken down in report to FCC) amounted to $1,793,055 
after $4,634,272 direct expenses, $498,596 commercial op- 
erating expenses, $1,417,055 selling, service, general & 
administrative expenses. Operating profit thus was 21.49% 
of net sales. After provision of $980,000 for Federal in- 
come tax, 11-month profit on all the properties was $800,- 
956 or 9.6% of net sales. 

With combined sales running close to $800,000 a 
month, the Crosley Broadcasting Corp. dollar volume for 
whole of its fiscal year ran well over $9,000,000, net profit 
probably around $900,000. Last report on parent Avco 
Corp. showed its gross was $220,000,000 for 9 months ended 
Aug. 31, net profit $7,600,000 (Vol. 8:39). 

No FCC decision on ABC-UPT merger yet — and no 
date for Senate hearing on subject. That’s status this 
week as majority of Commission waits for Comr. Hennock 
to write her dissent before considering merger again. Sen. 
Tobey still says his hearing will come “within a few 
weeks.” Will Commission render its decision before? 
Guessing is that it will, possibly next week. Sen. Tobey 
introduced a bill this week (S. 538), putting into words 
what he wants. It would require FCC to refuse station 
licenses to those found guilty of monopolizing entertain- 
ment business. But bill permits Commission to exempt 
those who haven’t violated anti-trust laws controlling any 
form of entertainment in 5 years preceding their applica- 
tion for license and have “no probability” of practicing 
restrictions in broadcasting. Curiously, bill would seem 
to be no deterrent to approval of merger, because UPT, 
since formation as splitoff of old Paramount, has never 
been charged with violating anti-trust laws. 

Theatre-TV hearing, which resumes Jan. 26, will get 
only 2 days a week of FCC’s time, may run into night ses- 
sions. Commission, obviously irked at prospect of long- 
drawn-out hearings, is anxious to wring as much water 
out of testimony as possible. To this end, FCC general 
counsel Ben Cottone called conference of attorneys Jan. 
23, got promise to reduce direct testimony to writing 
wherever possible as well as pledge from theatre-TV pro- 
ponents and AT&T that each would try to squeeze its engi- 
neering and accounting testimony into 2 days. Aim of con- 
ference was to reduce hearing to total of 16-18 days, or 
8-9 weeks, since sessions will be held only on Mondays and 
Tuesdays. Commission could conceivably take action to 
shorten proceeding further when hearing reconvenes next 
week. National Exhibitors Theatre TV Committee and 
Motion Picture Assn, are scheduled to conclude their engi- 
neering and accounting testimony next w r eek, and AT&T 
is expected to testify Feb. 2-3. Meanwhile, MPAA & 
NETTC this week petitioned FCC to grant Western 
Union’s request that question of interconnection between 
common carriers be included in hearing (Vol. 9:3). 

Licensed TV sets in Britain totaled 1,732,882 at end of 
October, 1952, up 77,436 for month. 

TWELVE APPLICATIONS for new stations filed with 
FCC this week, 7 for uhf, included one for Durham, 
N. C. (Cnannel 46) by T. E. Allen & Sons Inc., in which 
Ambassador to Yugoslavia George V. Allen and his wife 
are chief stockholders. Week’s ocher uhf applications 
were for Miami (Ch. 33), by group headed by Nathaniel 
Klein, part owner of WINZ, Hollywood, Fla.; Miami Beach 
(Ch. 27), by Robert W. Rounsaville, owner of WMBM and 
other radio stations and holder of CP for Louisville; Tar- 
pon Springs, Fla. (Clearwater’s Ch. 32), by WBOY; Port- 
land, Me. (Ch. 53), by Frank S. Hoy, WLAM, Lewiston, 
Me.; Columbus, Miss. (Ch. 28), by Birney lines Jr., WCBI; 
Gulfport, Miss. (Ch. 56), by WGCM. Vhf applications were 
for Pine Bluff, Ark. (Ch. 7), by Dallas contractor Gaylord 
Shaw; Austin, Minn. (Ch. 6), by owners of KBOK, Owa- 
tonna, and KATE, Albert Lea; Las Vegas, Nev. (Ch. 8), 
by Herman M. Greenspun, publisher, Las Vegas Sun; 
Minot, N. D. (Ch. 13), by John Boler, KCBJ; St. Louis, 
Mo. (Ch. 9, educational), by local commission headed by 
Chancellor Arthur H. Compton, of Washington U. Total 
applications now on file: 733, of which 460 are for vhf, 273 
uhf. [For further details about these applications, see 
TV Addenda 16-C herewith; for complete listings of all 
post-freeze applications, grants, hearings ordered, etc., 
see TV Factbook No. 16 with Addenda to date.] 

Hassle over potential TV revenues in Tampa-St. 
Petersbuz - g Channel 8 hearing this week finally brought 
FCC economist H. H. Goldin to stand to testify on basis 
of Commission’s confidential station revenue files. He 
supplied novel breakdown in terms of dollars-per-set, ac- 
cording to number of stations per market. In 1951, he 
said, median revenue per set for all stations was $6.28. In 
one-station markets, it was $9.82, 2-station $7, 3-station 
$4.38, 4-station $3, 7-station $1.75. In 1950, respective 
figures were $5.90, $10.13, $7, $5.25, $3.60, $1.60 — not radi- 
cally different. In markets of 250,000-500,000 pop. in 
1951, he reported, median w - as $ll-per-set in one-station 
markets, $7 in 2-station. Previous year, figures were $10 
and $5.50 for same markets. In 1951, average station’s 
revenue in one-station markets was $496,000 for less than 
50,000 receivers, $648,000 for 50-75,000, $952,000 for over 
75,000. Goldin plans to derive similar statistics based on 
number of families, retail sales, etc. 

San Diego originations for upcoming XETV, Tijuana 
(Ch. 6), just across border, are proposed in application to 
FCC this week seeking authority to transmit via micro- 
wave — filed by Alvin G. Flanagan, ex-program director 
of San Diego’s KFMB-TV, more recently ABC-TV west- 
ern program mgr., now an independent packager at 1250 
Catalina Blvd., San Diego. Application aroused tempers 
of KFMB-TV and counsel for pending San Diego appli- 
cants, who indicated they will file strenuous protests. They 
object that such operation of XETV, owned by Azcarraga- 
O’Farrill interests (latter also owner of successful XELD- 
TV, Matamoros, across border from Brownsville, Tex.), 
would mean Mexican-licensed station is not subject to FCC 
regulation yet would compete directly with American out- 
lets, existing or projected. Plan is for XETV to install 
and own studio equipment at 4231 Park Blvd., San Diego, 
lease it to Flanagan, pay him on per-program basis, his 
programs not to exceed 30% of XETV schedule. 

FCC told Sen. McCarthy it welcomed any information 
he has bearing on qualifications of Badger TV Inc., appli- 
cant for Channel 3 in Madison, Wis. Sen. McCarthy had 
told Commission he had information showing that presi- 
dent Wm. Evjue, publisher of Capital Times, and city 
editor Cedric Parker are unfit applicants (Vol. 9:3). Com- 
mission suggested he supply information immediately, 
noted that Parker isn’t a stockholder and that channel is 
contested by WISC, Madison. 




wan Electronics 

; (f Reports 


In this 

Newspcipers-MovieS'Radio 'Give' as TV Gains, page 1 
11 CPs Include 4 VHF, Make Total 220, page 2 
Peoria's WEEK-TV Tests, 2 Due in Virginia, page 3 
$3,150,000 Paid for San Diego Outlets, page 3 
Reports on Upcoming New TV Stations, page 4 

January 31, 1953 

Some UHF 'Problems' Brought to Light, page 5 
Network TV-Radio Billings for Dec. and All 1952, page 7 
FCC Issues Ultimatum on Theatre TV, page S 
1952 Output 6,096,279 TVs at $2 Billion, page 9 
Count of TV Sets-in-Use as of Jan. 1, 1953, page 12 

NEWSPAPERSMOVIES-RADIO 'GIVE' AS TV GAINS: Here's no less a personage than the pres- 
ident of the Newspaper Advertising Executives Assn. , Herbert G. Wyman , admitting 
that newspaper lineage is losing to other media, notably TV. Here also is the head 
of the National Council of Motion Picture Organizations, Robert W. Coyne , ruefully 
calling the theatre business a "poverty" industry and blaming TV (Voi. 9:4). 

And now we see network radio billings , once the broadcasters' bellwether, 
dropping gradually but markedly each year for last 4 years while TV billings go u p 

by leaps and bounds (see story and PIB tables, p. 7). 

The movie story is an old one , reflected in each quarterly and annual profit 
and loss statement of the producers and exhibitors. The newspaper spokesman should 
know whereof he speaks, for Mr. Wyman is adv. mgr. of big Pittsburgh Post-Gazette. 

He told his annual Chicago convention this week: 

" It is our sincere belief that far too many potential newspaper schedules 
are being lost because of the emotional infatuation of district sales staffs & local 
dealers for TV, radio and magazines ." It's tough to take, too, "at the very time 
when skyrocketing operations costs have us gasping for breath." 

So it's idle to say that TV's impact isn't being felt by other media — even 
though the extent and whys & wherefores are still subject of research and argument. 

They're quite rightfully worried , at all events — not only the newspaper & 
movie people but the radio broadcasters. The newspaper folk , long active in radio 
and among the pioneers in TV, were urged by Stuart M. Chambers , adv. mgr. of the St. 
Louis Post-Dispatch (KSD & KSD-TV) to exert more intensive selling at local levels. 
The movie folk are casting about for new methods of boosting boxoffice and are seek- 
ing to get into the TV swim . The radio people not only are getting into TV but are 
promoting like blazes to show radio is cheaper and more effective than other media. 

* * i# * 

The fabulous pace of TV's increasing dollar volume is indicated in PIB fig- 
ures for the last 4 years. With more stations, this volume is bound to go up more. 
We know already, from official FCC records, that total TV revenues rose from $500,- 
000 in 1946 (only 10 stations) to $1,900,000 in 1947 (15 stations), $8,700,000 in 
1948 (50), $34,300,000 in 1949 (98), $105,900,000 in 1950 (107), $235,700,000 in 1951 
(108). [For breakdowns, with revenues & expenses, see p. 13, TV Factbook No. 16.] 

We know from FCC figures also that total radio revenues were $322,600,000 
in 1946 (1025 stations), $363,700,000 in 1947 (1464), $407,000,000 in 1948 (1824), 
$413,800,000 in 1949 (2021), $444,500,000 in 1950 (2229), $450,400,000, 1951 (2266). 

FCC figures for 1952 won't be available for some months — but meanwhile the 
trade journal, Broadcasting , comes up with an estimate of $288,826,000 for net time 
sales for entire TV industry in 1952 and $464,439,000 for the entire radi o broad- 
casting industry. In a word, both gained — TV substantially more than radio. 

If we accept the McCann-Erickson projections for Printers' Ink (see p. 7), 



TV's 1952 gain is even more impressive. Among all media, says this report, TV had 
highest gains. Its $580,100,000 volume (time plus talent) was up 49.4% from 1951, 
comparing with $722,700,000 for radio (time & talent), $614,100,000 for magazines, 
$2,458,500,000 for newspapers. 

Fact is that TV's remarkable growth is predicated on mere 108 stations as of 
end of freeze in mid-1952, only 17 added thereafter to Jan. 1, and only 4 networks, 
none of them fulltime in same sense as radio networks. Radio's slowed-down pace is 
predicated on 2500-odd AM stations (to say nothing of 600-odd FM ; see Vol.9:l) plus 

4 fulltime national networks. Three of the networks date back to late '20s. 

Like it or not , radio appears to be near maximum dollar potential, while TV 
has only begun. There are many authorities in both TV and radio who are convinced 
that radio, too, will have to "give " by way of lower revenues, fewer stations, maybe 
even fewer networks, as TV grows . But somehow, just as the railroads had to adjust 
to the motor car and to air transportation, just as newspapers had to adjust to 
radio competition, radio is bound to adjust to change — and find its proper level. 

[ For more details on TV-radio revenue estimates for 1952, see p. 7.] 

11 CPs INCLUDE 4 VHF, MAKE TOTAL 220: Eight more commercial CPs (4 vhf, 4 uhf) plus 

5 Connecticut educational grants were approved by FCC this week — bringing total 
since freeze to 220. Commission reached 202nd city in Group A , 190th in Group B . 

The vhf CPs : Roswell , N.M . , John A. Barnett, No. 8; Johnson City, Tenn . , 

WJHL, No. 11; Memphis, Tenn ., WHBQ, No. 13; Temple, Tex ., KTEM, No. 6. 

The uhf grants : Fort Dodge , la . , KVFD, No. 21; Salem, Ore . , Lawrence A. 

Harvey, No. 24; Tyler, Tex . , Jacob A. Newborn Jr., No. 19; Charlottesville, Va . . 
WCHV, No. 64. Connecticut State Board of Education received CPs for No. 71 in 
Bridgeport, No. 24 in Hartford, No. 63 in Norwich. 

Our tabulation of "clear" channels (Vol.9:4) — those for which only one 
application has been filed — dwindled from 128 to 120 because FCC granted 11 CPs 
and several competing applications were filed this week. We've found 2 discrepan- 
cies in last week's tabulation. Channel 20 in Springfield, 111., and Channel 64 in 
Lexington, Ky. , had 2 applications each rather than one. 

The 120 uncontested applications — ready for FCC approval if otherwise 
qualified — break down to 42 vhf (4 educational) and 78 uhf (2 educational), and 
are located in 106 cities. Contested channels number 264 (173 vhf, 91 uhf). 

* * £ * 

Sidelights on grantees : Oilman John A. Barnett, Roswell, N.M. CP-holder, is 
new to radio, as is Salem, Ore. grantee Lawrence A. Harvey, Los Angeles attorney 
and manufacturer. Mr. Harvey is also applicant for Los Angeles and San Francisco. 
Tyler, Tex. permittee Jacob A. Newborn owns no AMs but holds TV grant for WTVS, 
Gadsden, Ala., 10% of KBMT, Beaumont, Tex., is applicant for Minden and Alexandria, 
La. Temple, Tex. publisher Frank W. Mayborn (KTEM-Temple Telegram) holds interest 
in WMAK, Nashville, Tenn., TV applicant. 

Memphis grant to Harding College (WHBQ,) is commercial — the school choos- 
ing to try for choice vhf channel and getting it without opposition. Connecticut 
educational grants bring total in that category to 14. 

[ For further details about grantees , see TV Addenda 16-D herewith; for com- 
plete data on these and all other applications, see TV Factbook No. 16.] 

* * * * 

Commission set precedent this week b}' telling the Storer Broadcasting Co . 
(George Storer) to choose which application it wants to pursue — Wheeling or Miami. 
Storer owns 4 stations — WJBK-TV, Detroit; WSPD-TV, Toledo; WAGA-TV, Atlanta; KEYL, 
San Antonio — and is permitted only one more under FCC rules. 

Acting on petition of WSTV , Steubenville, 0., competing with Storer for Ch. 
9 in Wheeling-Steubenville , Commission said it couldn't allow organizations to file 
unlimited number of applications because they'd " flood this Co m mission's processing 
line and its hearing docket [and] delay the processing of applications which could 
otherwise be granted." Storer has 30 days to choose. Several other multiple appli- 
cants are in similar situation, presumably will also have to make choice. 


PEORIA'S WEEK-TV TESTS, 2 DUE IN VA.: Test patterns of WEEK-TV, Peoria, 111 . , on uhf 
Ch. 43, got under way evening of Jan. 29 — and report at deadline from general mgr. 
Fred Mueller notes: "All is well." It's too early for field reports. Station got 
GE's second 100-watt unit , with 12-kw due for April delivery. First GE unit went to 
WKAB-TV, Mobile (Ch. 48) which began operating Dec. 29. First 12-kw, already de- 
livered, is now being installed at WHUM-TV, Reading (Ch. 61), due on air shortly. 

You can add WEEK-TV to roster of new stations now operating, making 24 post - 
freeze , 132 in all . And Virginia's new vhf & uhf may be testing by the time you 
read these lines: WLVA-TV, Lynchburg (Ch. 13) and WROV-TV, Roanoke (Ch. 27). 

WLVA-TV president Edward A. Allen , veteran broadcaster, has proceeded slowly 
and cautiously with long-delivered DuMont installation, making no undue promises ; he 
has scheduled first tests Feb. 2 , commercial operation Feb. 8 with CBS affiliation. 

WROV-TV got its RCA transmitter & filterplexer this week, but was beaten to 
the gun locally by vhf WSLS-TV (Ch. 10), which began Dec. 11; location of Roanoke 
seems to insure area will be good vhf -uhf transmission & reception testing ground . 

RCA this week also shipped uhf transmitter to WAFB-TV, Baton Rouge (Ch.28), 
which should also start quite soon. Week of Feb. 2 it ships to WKNB-TV, New Britain 
(Ch. 30), whose construction is so far along it could start in matter of days. 

Also on the momentarily expected list , we can look for word any time now of 
starts of new vhf stations KDZA-TV, Pueblo, Colo . (Ch. 3) ; KOLN-TV, Lincoln, Neb . 
(Ch. 12) ; WFBG-TV, Altoona, Pa . (Ch. 10) -- among those known to have transmitters 
in process of installation. Also due momentarily is WFMJ-TV, Youngstown (Ch. 73) 

— and there will be others later in February and even more during March. 

[ For reports on other upcoming stations , see p. 4.] 

$3,150,000 PAID FOR SAN DIEGO OUTLETS: Old-line TV properties are coming higher and 
higher — judging from terms of this week's deal for purchase of San Diego's KFMB-TV 
with KFMB by Wrather-Alvarez Broadcasting Co., co-owned by Jack D. Wrather , oil heir 
from Texas, and Mrs. Helen Maria Alvarez , founder in 1949 (at the age of 25) of 
KOTV, Tulsa, which she still manages and which they also own jointly. 

Transfer papers will shortly be filed with FCC for approval, expected to be 
granted without hitch in light of its quick approval this week of $2,470,000 sale of 
WMBR-TV & WMBR, Jacksonville , to Washington Post (Vol. 8:51 & 9:1) and of $1,500,000 
sale of WLTV , Atlanta, to Crosley (Vol. 8:51). 

San Diego stations were purchased from John A. Kennedy interests, who bought 
them in April 1951 for $925,000 from Jack 0. Gross, who founded the TV station in 
May 1949 (Vol. 6:46 & 7:17). Deal involves $3,000,000 cash , exclusive of net quick 
assets, plus $150,000 consultant fees to Mr. Kennedy payable over 5 years. 

Buyers acquire plant that includes 5-story downtown building , former home of 
Mr. Kennedy's defunct San Diego Journal, which was remodeled into a TV-radio center. 
Also included is 6%-acre transmitter site in La Jolla and 25 acres in Grantville. 
Cal. San Diego real estate alone is said to be valued at more than $1,000,000. 

Kennedy is reported retiring but his manager Howard Chernoff , regarded as 
one of the ablest young men in the business, has been asked to remain . This is Ken- 
nedy's last TV-radio property; he sold his 3 West Virginia stations several years 
ago, and more recently sold his 48% interest in WSAZ-TV, Huntington. The man who 
sold him the KFMB stations, Mr. Gross, is now applicant for uhf in Sacramento. 

* * * * 

The Wrather-Alvarez partnership began with the oilman's purchase, with his 
mother, of half interest in Tulsa's KOTV last May in a $2,000,000 deal by which Mrs. 
Alvarez acquired 50% ownership. Highly successful, station KOTV had been sought by 
many buyers, notably Time Inc. Together, Mr. Wrather, who lives in Hollywood and is 
husband of film star Bonita Granville, and Mrs. Alvarez are currently applicants 
for stations in Little Rock (Ch. 11) and Corpus Christi (Ch. 10). Mrs. Alvarez on 
her own is applicant for uhf in Sacramento , as is Mr. Wrather in Boston . 

Se veral other deals involving existing stations are said to be cooking, with 
same principals. This one was handled by Blackburn-Hamilton Co. 

Note : Considering population, price for San Diego outlets is highest ever — 


but they're reputed to be big earners and city has only one more vhf channel allo- 
cated (plus 5 uhf). The 1-kw AM outlet recently won CBS affiliation, in lieu of 
ABC, largely on basis of TV ownership. Nearby Tijuana , however, has 2 vhf channels 
assigned by agreement with Mexico — XETV's Ch. 6 and still-ungranted Ch. 12. 

In actual dollars , deal is exceeded only by the $4,500,000 plus other con- 
siderations paid for WOR & WOR-TV , and the proposed $6,000,000 to be paid by CBS for 
WBKB, Chicago , if ABC-UPT merger goes through. Even the present KHJ-TV, Los Angeles 
(formerly KFI-TV) was acquired by CBS for $2,500,000. 

f For list of all TV station sale deals to date , see p. 93, TV Factbook No. 
16. For story about fabulous career of Mrs. Alvarez , see Vol.8:19.] 

F IRST TO BUILD own composite equipment since lift- 
ing of the freeze is the new KVOS-TV, Bellingham, 
Wash. (Channel 12), owned by Rogan Jones and granted 
Jan. 22. He reports equipment already on hand, adding: 
“We built it — flying spot scanner, iconoscope, station moni- 
tor, sync generator, power supply and transmitter. We 
did buy the projection machine.” He expects to get it 
on air in 2-4 months, with “first rate of under $100 per 
night-time hour.” Writes Jones, who has quite a record 
in the broadcasting industry as something of a firebrand: 
“Composite equipment has been necessary in order for 
us- to know what we are sure will be the lowest capital 
investment in the industry. It’s a matter of public record 
that we told the Commission $22,000 would cover every- 
thing. We’re close enough to completion to know that 
figure will not be exceeded. It is our hope that we will 
provide the industry with an example of what low invest- 
ment, low cost of operation can produce for high quality 
TV operation. We will have our own facilities for re- 
broadcasting from Seattle and hope to do business on that 
basis with all networks as well as on the usual kine and 
film basis.” 

He He H* * 

Our continuing survey of upcoming new stations 
yielded very little new data on vhf plans, beyond previous 
reports in these columns. These were the vhf reports: 
KWFT-TV, Wichita Falls, Tex. (Ch. 6), although 
granted only last week, looks like it will be first on air of 
the 3 authorized in that community. KWFT mgr. Kenyon 
Brown says GE equipment has been ordered, is already 
on hand, and old FM tower (495-ft.) and transmitter 
quai’ters are immediately available. March 1 is definite 
starting date, and Blair TV will be rep. Mi*. Brown, who 
also has interests in new KRTV, Little Rock (Ch. 17) and 
KZTV, Reno (Ch. 8) is 50% partner in this pi'oject with 
the Rowley Theatre family of Dallas. Other Wichita 
Falls grantees are Darrald A. Cannan’s KFDX-TV (Ch. 3), 
granted Dec. 17, which hasn’t yet reported plans, and W. 
Erie White’s KTVW (Ch. 22) which has pi*omised May 
debut (Vol. 8:2). 

U of Missouri’s commercial grant (Ch. 8) of last Jan. 
14 is “still in preliminary stages of development” but 
hope is to have plant completed “within the year,” repoi'ts 
president Frederick A. Middlebush. Equipment hasn’t 
yet been ordered, nor have call letters been assigned. 
Plan is to use station as student workshop, carry educa- 
tional programs, join networks for selected shows. 
“Through the addition of this new facility,” says official 
statement, “the U of Missouri will now take its place in 
the field of radio and TV education in a manner similar 
to that enjoyed by its School of Journalism in the field of 
press communication.” 

Note: New WPIX 20-kw amplifier shipped last week 
was erroneously reported as GE’s, should have been RCA; 
it means 100 kw ERP for that station from Empire State 
tower. RCA has also shipped amplifier unit to WNBW, 
Washington, for power hike. 

WB AY-TV, Green Bay, Wis. (Ch. 2) got its 2-kw 
RCA transmitter this week, still plans to begin tests 
March 1. Network news releases (usually quite unreliable 
on starting dates) this week stated KFEQ-TV, St. Joseph, 
Mo. (Ch. 2) will affiliate with CBS-TV April 1, as will 
WHP-TV, Harrisburg, Pa. (Ch. 55) March 15 and WCOV- 
TV, Montgomery, Ala. (Ch. 20) March 1. ABC-TV re- 
ports KFOR-TV, Lincoln, Neb. (Ch. 10), KFDA-TV, Ama- 
rillo (Ch. 10) and WILK-TV, Wilkes-Barre (Ch. 34) join- 
ing it April 1. NBC-TV reports Feb. 1 for WFBG-TV, 
Altoona, Pa. (Ch. 10); March 15 for WLEV-TV, Bethle- 
hem, Pa. (Ch. 51). DuMont reports WFBG-TV, Altoona, 
Feb. 1; KVTV, Sioux City, la. (Ch. 9) March 29. 

* * * * 

From uhf grantees, the word is still largely that they 
intend to get going next summer, fall or winter — depend- 
ing on equipment availability. This was the week’s crop 
of repox-ts on uhf CPs: 

KCTY, Kansas City (Ch. 25), first uhf awarded that 
area, will begin building as soon as winter weather sub- 
sides, probably in latter March, and should be able to 
get on the air by July, repoi'ts Herbert Mayer, whose 
Empire Coil Co. is grantee. Equipment has been ordered 
from RCA, except for a Ben Adler master control, similar 
to those he built for Mayer’s WXEL, Cleveland, and 
KPTV, Portland, Ore. 

Bartell Television Corp.’s uhf in Madison, Wis. (Ch. 
33) has ordered RCA equipment, aims for June 1 start — 
but no other details are yet available from owners Gerald 
A. Bartell, Earl W. Fessler, Lee & David Beznor, who 
operate string of radio stations in area. Rival uhf grantee 
WKOW-TV (Ch. 27) also reported RCA equipment and 
June as expected starting time (Vol. 9:4). 

KRTV, Little Rock, Ark. (Ch. 17), though it has 
ordered GE equipment, won’t get on air before early April, 
according to latest advices from management (publisher 
Donald W. Reynolds, theatreman E. H. Rowley and broad- 
caster Kenyon Brown). It had earlier promised Feb. 1 
or March 1 (Vol. 8:42). 

WIRK-TV, West Palm Beach, Fla. (Ch. 21) has 
ordered RCA & GE equipment, hasn’t started construc- 
tion yet, but expects to be able to get on air by next June, 
according to president Joseph S. Field Jr. 

WACE-TV, Northampton, Mass. (Ch. 36), according 
to president John Begley, will be RCA-equipped through- 
out. Construction plans are under way, and it’s hoped to 
get started in late 1953 or early 1954. 

WLEC-TV, Sandusky, O. (Ch. 42) hasn’t ordered 
equipment yet or set building plans, reports mgr. Jay E. 
Wagner Jr., but it thinks it can get on the air by next 
Dec. 1. 

Four more TV hearings are expected to be scheduled 
shortly — probably in Chattanooga, Tenn.; Mobile, Ala.; 
Portsmouth, O.; Lebanon, Pa. They’re next cities on Group 
A & B priority lists with competing applications. Ex- 
aminers likely to be available for these cases are Leo 
Resnick, Fanney N. Litvin, H. Gifford Irion, Wm. G. Butts. 


S OME UHF “PROBLEMS” were brought to light this 
week — but on the whole, reports from the new uhf 
areas continue to be extremely good. RCA Service Co., 
which made field measurements in York, South Bend and 
Atlantic City found propagation in those areas following 
closely on the Portland pattern (Vol. 8:46) — very good. 
RCA’s John P. Taylor, explaining results, said he had no 
data on percentage of population covered as he did for 
Portland. He added that his propagation findings — which 
are closely in line with FCC’s predictions — apply only as 
far as horizon, or 30-35 mi., since no measurements were 
made beyond that. 

Representatives of most major set manufacturers and 
local distributors met in Atlantic City Jan. 29 with presi- 
dent Fred Weber of WFPG-TV, Channel 46 outlet there, 
to thrash out problems in sales and installation of uhf 
converters and receivers. Number of reasons were given 
for sales difficulties, principal one being that public was 
never fully informed that outside antennas would be re- 
quired in most locations. Other problems faced by sta- 
tion: (1) Transmitter difficulties in the early days — now 
said to be cleared up. (2) Competition from the 3 Phila- 
delphia vhf stations. (3) Tendency of some residents to 
blame new station for week-long blackout of Philadelphia 
stations due to tropospheric disturbance, which occurred 
when WFPG-TV first went on air. 

Good example of cooperative effort between set manu- 
facturers and TV station was 3-day “TV Show” at U of 
Notre Dame’s big Navy Drill Hall, sponsored by South 
Bend Tribune last weekend to mark beginning of full-time 
telecasting by its WSBT-TV (Ch. 34). Some 30,000 peo- 
ple traipsed through hall, observed 26 entertainment acts 
on special closed-circuit show from Drill Hall stage, and 
crowded around exhibits of 200 uhf sets at 43 booths 
manned by local TV and accessory dealers. To commemo- 
rate occasion, Tribune Jan. 25 put out 44-page TV supple- 
ment studded with TV and antenna ads. Station begins 
full network telecasting Feb. 1. 

From WBRE-TV, Wilkes-Barre’s Channel 28 station 
which began commercial operation New Year’s Day, comes 
report that local dealers were completely “sold out” of uhf 
converters and sets during first 3 weeks of telecasting, in 
spite of “marvelous job” by manufacturers and distribu- 
tors of keeping them supplied with receiving equipment. 
Station mgr. David Baltimore said reports from nearby 
Scranton and Carbondale were “excellent” despite hilly 
terrain. He said station is now carrying “nearly solid 
commercial schedule at night” — mostly NBC, some CBS. 

FCC remains adamant on its “one-year rule” pro- 
hibiting changes in allocation plan until June 2, 1953, 
though minority comprising Comrs. Hyde and Merrill now 
feels rule should be waived in exceptional cases. Commis- 
sion this week denied petition of WHBC and WCMW, Can- 
ton, O., which requested that another channel be added to 
city’s single uhf, rejecting stations’ argument that Canton 
is being denied quick TV service while WHBC and WMCW 
engage in long, costly and unnecessary hearing. Comr. 
Hyde dissented, said assignments of more channels now 
would “conduce to the use of channels where they are 
needed and at the same time tend to facilitate action upon 
applications.” Comr. Merrill agreed with Hyde on basic 
policy, though he didn’t feel that petition of WHBC and 
WCMW should be approved. Comr. Sterling buttressed 
majority opinion with separate statement, saying waiver 
of one-year rule would “open the door to a flood of peti- 
tions for rule making which would seriously impede the 
processing of TV applications.” 

New book on test equipment construction and opera- 
tion is Basic Electronic Test Instruments by Rufus P. 
Turner, just published by Rinehart (254 pp.). 

Personal Holes: E. V. Huggins, recently Asst. Secre- 
tary of the Air Force and onetime executive v.p. of West- 
inghouse International, elected Westinghouse v.p., cor- 
porate affairs, and president of Westinghouse Radio Sta- 
tions Inc.; Joseph E. Baudino, WRS gen. mgr. since the 
death of Walter Evans, elected executive v.p. in charge of 
all operations, reporting to Mr. Huggins . . . Harold C. 
Burke, ex-TV-radio director of Hearst Radio Inc., who 
managed its WBAL & WBAL-TV, Baltimore, to be co- 
ordinating director of Walter Reade Theatres’ new WCEE, 
Asbury Park, N. J. (Ch. 58), last reported due to start 
in latter 1953 . . . Edward Larkin to manage CBS-TV spot 
sales in Los Angeles and George E. (Buck) Hurst to man- 
age radio sales there, in new division of functions . . . 
Dean Milbum named Free & Peters Fort Worth mgr., re- 
placing Joseph W. Evans, resigned . . . Joseph F. Timlin, 
ex-N. Y. office mgr., elected v.p. for TV-radio, Branham 
Co.; Monroe H. Long vice chairman, Eugene F. Corcoran 
president, in reorganization of Chicago headquarters . . . 
Harold Froelich, ex-Adam Young reps, to be sales mgr. of 
new WTVO, Rockford, 111. (Ch. 39), due on air in latter 
Feb. or early March . . . Elzey M. Roberts Jr. elected presi- 
dent of KXOK, St. Louis, applicant for Ch. 4, succeeding 
his father, now chairman . . . Charles B. Seward promoted 
to film director, WFMY-TV, Greensboro . . . John S. Allen, 
sales mgr., elected v.p. and member of board of WTVJ, 
Miami; John Shay, operations mgr., onetime WRGB tech- 
nical director, also elected to board . . . Clayton Bond Jr. 
promoted to TV sales representative, 20th Century-Fox, 
succeeding Phil Williams, resigned to join Ziv . . . Zangwill 
Golobe named executive v.p., Forjoe & Co. 


MABC-TV, WABC-AM & WABC-FM are new call 
letters for ABC’s New York stations, changed from WJZ- 
TV-AM-FM, authorized by FCC this week. ABC hasn’t 
yet set date to start using new call letters, but they’re 
expected to go into effect soon, accompanied by customary 
promotional fanfare. DuMont, operating TV station 
WABD, New York, had objected to new ABC identification, 
claiming confusing similarity. ABC told FCC there was 
no confusion when CBS was using original WABC call 
years ago, and Commission rejected DuMont opposition. 

Frank Stanton, CBS president, elected chairman of 
new board set up by Ford Foundation for advanced study 
in social relations and human behavior. Onetime Ohio 
State U psychology instructor, Stanton heads board in- 
cluding Paul Buck, provost, Harvard; F. F. Hill, provost, 
Cornell; Clark Kerr, chancellor, U of California; Robert K. 
Merton, chairman, dept, of psychology, Columbia U; Prof. 
Robert R. Sears, Harvard; Alan T. Waterman, National 
Science Foundation; Theodore Yntema, financial v.p., Ford 
Motor Co. 

FCC amended operator requirement rules this week to 
permit remote control of AM & FM transmitters with less 
than 10 kw power, in response to NARTB petition for 
changes. Under amendments, effective in 30 days, holders 
of restricted radiotelephone operator permits will be al- 
lowed to stand regular transmitter watches at AM & FM 
stations employing non-directional antennas, provided one 
first-class operator is a full-time employe of each sta- 
tion. About 2000 comments on proposed changes were 
received by FCC from networks, radio stations, unions, 
trade schools, etc. 

FCC’s first report to Congress on applications not 
acted upon, required by McFarland Act passed last year, 
was 101-page document containing reports on every type 
of application FCC handles — not merely TV, AM & FM. 
TV applications are categorized — indicating whether in 
hearing, passed over because they’re competitive and man- 
power for hearings isn’t available, not yet reached on 
priority lists, etc. Status is as of Dec. 31, 1952. 


Telecasting Notes: TV “crime” doesn’t pay, according 
to V eiss & Geller ad agency president Edward K. Weiss, 
who told Chicago TV Council that commercials are two- 
thirds less effective on “crime” programs than on “non- 
crime” — although mystery shows, when effective at all, 
are more likely to sell such things as TV sets & cars than 
foods & beverages; he cited Wine Corp. of America’s im- 
proved sales after switching from crime to quiz show . . . 
TV film production by ad agencies is on increase; Wm. 
Esty Co. now plans to distribute filmed Man Against Crime 
program in markets where it’s not now shown, and Young 
& Rubicam aims to add filmed programs to its current pro- 
duction of filmed commercials . . . Filmed programs may 
constitute about 70% of TV fare in 5 years, said NBC 
film v.p. Robt. Sarnoff to TV Assn, of Philadelphia; NBC’s 
film syndication plan, he said, will supply local stations 
with network-quality programs for local sponsorship — in- 
cluding re-runs of such shows as Dragnet . . . Ex-Vice 
President Barkley’s weekly commentaries on current 
events on NBC-TV Sun. 5:30-5:45 p.m. starting Feb. 1 
was joint idea of packager Louis Cowan and NBC-TV news 
chief Wm. McAndrew; titled Meet the Veep, program 
(which Variety says is paying Mr. Barkley $2500 per 
week) will shortly have sponsor “in keeping .with dignity 
of the office,” has veteran Washington commentator Earl 
Godwin as Barkley’s conversational partner . . . “Commit- 
tee of 9” telecasters, set up to answer current criticism of 
TV, being formed by NARTB; it will include network 
members, will undertake public relations program . . . 
Simulcast 10 p.m. News daily on WOAI & WOAI-TV, San 
Antonio, variously sponsored by Joske’s dept, store, Lone 
Star Beer and Farm & Home Savings & Loan Assn., be- 
lieved to be first such sponsored show in TV . . . Ft. Worth’s 
famed rodeo, keyed from WBAP-TV, was to be carried 
3 full hours, 3-6 p.m. Jan. 31 on NBC-TV . . . N. Y. Yankees 

will have 13 road games on TV (WPIX) for first time this 
season, in addition to 66 home games, sponsor not yet an- 
nounced . . . Trend of times: ABC reports 3 of its own radio 
stations (WJZ, WENR, WXYZ) go on single-rate basis, 
day & night, as of Feb. 1, with KECA & KGO following 
suit shortly; new WJZ Class A rate is $720 an hour, 8 a.m. 
to 10:30 p.m. . . . Feb. 1 rate increases: WNBW, Washing- 
ton, Class A hour from $650 to $725 (B from $475 to $500, 
C from $300 to $325); WFAA-TV, Dallas, hour from $500 
to $650, min. $100 to $130; WNBF-TV, Binghamton, hour 
from $400 to $500, min. $80 to $100; KMTV, Omaha, hour 
from 450 to $550, min. $90 to $110; KPTV, Portland, hour 
from $250 to $350, min. $50 to $75 . . . Gill-Perna Inc. new 
firm name of Gill-Keefe & Perna as of Feb. 2, Helen Gill 
continuing as president, John J. Perna Jr. as executive v.p.; 
only TV station on list as yet is upcoming WKNX-TV, 
Saginaw, Mich. (Ch. 57) . . . Adam Young TV named rep 
for new WFTV, Duluth (Ch. 38), due on air in mid-Feb. 
. . . Blair-TV now representing DuMont’s WTTG, Wash- 


Will-wonders-never-cease dept.: RCA will be plugged 
on a CBS program, and NBC will lend CBS one of its 
most cherished program properties for the occasion. 
Program will be Ed Sullivan’s Toast of the Town, Feb. 
15, when it will pay tribute to phono record industry — 
including RCA Victor. Program property will be Amahl 
& the Night Visitors, widely acclaimed Gian-Carlo Menotti 
TV opera, originally commissioned by NBC for perform- 
ance on Christmas Eve, 1951, which has become established 
as a modern “classic.” Kirk Browning, NBC opera 
specialist, will join Mr. Menotti and much of the original 
NBC opera cast in trek to CBS, to make sure that the 8- 
minute segment of the 45-minute opera is presented in 
accordance with NBC policy. 

Station Accounts: Local sponsor bankrolling own series 
of variety films, each 15-min. production costing reported 
$7000-$8000, is Chock Full O’Nuts, N. Y. restaurant chain, 
which will place them on WNBT in March; films are open- 
ended, so they can be sold in other cities, by which method 
sponsor hopes to regain outlay and possibly even make 
profit. Stars are Don Cornell and Jean Martin, latter the 
wife of sponsor company’s president . . . B. G. Phillips & 
Co., Wall St. investment brokerage house, buys Tue. 6:30- 
6:45 stanza of Walter Raney’s Headline News Edition, 
sponsored Wed.-Thu.-Fri. by S. C. Johnson & Son, on 
WABD, New York, thru Hirshon-Garfield Inc. ... In 
Utica, N. Y., over WKTV, Philipson & Co., local invest- 
ment firm, buys Tue. 6:55-7 p.m., during which partner Ben 
Philipson gives laymen’s explanation of investment theory, 
placed thru Farquhar & Co. . . . Hoffman Radio, seeking to 
widen distribution in new TV markets, is doubling ad 
budget, is sponsoring Abbott & Costello films in 11 mar- 
kets, will place them in new ones as they open up, thru 
Foote, Cone & Belding, Los Angeles . . . Procter & Gamble, 
for Joy, liquid detergent, buys 8 weekly partic. in WCBS- 
TV’s Ea,rly Shoiv, 5 weekly in Late Show, films, for 52 
weeks, thru Biow Co. . . . N. Y. Herald Tribune buys Sat. 
5-min. Charles Collingwood segment of 6 o’Clock Report on 
WCBS-TV, New York, thru Donahue & Coe . . . United 
Cigar Stores buys 2 half hours weekly of Dinner Date on 
WOR-TV, thru Product Adv. . . . Elgin Watch Co. will use 
TV spots to back up newspaper-magazine campaign and 
local jeweler advertising in announcing 3 new watch lines, 
March 2- April 5, thru Young & Rubicam . . . Schweppes 
Ltd. (British beverage), which has U. S. distribution tieup 
with Pepsi-Cola, plans TV-radio campaign . . . Among 
other advertisers reported using or preparing to use TV: 
Norwegian Canning Industry (sardines), thru McCann- 
Erickson, N. Y.; Noxzema (skin cream), thru Sullivan, 

Stauffer, Colwell & Bayles, N. Y.; Bell Brand Foods Ltd. 
(potato chips), thru McCann-Erickson, Los Angeles; Van 
Camp Sea Food Co. (Chicken of the Sea tuna), thru 
Brisacher, Wheeler, San Francisco; Girard’s Inc. (salad 
dressing), thru Guild, Bascom & Bonfigli, San Francisco; 
Lewal Industries Inc. (Instant-Dip silver cleaner), thru 
Lawrence C. Gumbinner, N. Y.; A.P.W. Products Co. 
(paper products), thru Hilton & Riggio, N. Y.; Comet Rice 
Mills (Comet rice), thru Tracy-Locke, Dallas. 

E DUCATIONAL TV is ideal way of solving nationwide 
teacher shortage problem by providing instruction for 
2 or 3 times as many students with far fewer teachers. 
That was major conclusion of annual report submitted this 
week by Dr. Henry Chauncey, president of non-profit Edu- 
cational Testing Service of Princeton, N. J., which con- 
ducts tests for students for draft deferment. Noting short- 
age of estimated 52,000 teachers, Dr. Chauncey declared 
that proper educational TV programming would enable 
teachers to serve as counselors. 

Other educational TV developments this week: (1) 
Grantee WTLV, New Brunswick, N. J. (Ch. 19), not ready 
yet to go on air, began 2-week experiment of closed-circuit 
telecasts to 4 high schools in area. (2) FCC Chairman 
Walker wrote American Civil Liberties Union that .Com- 
mission will accept “evidence of interest” by prospective 
educational applicant as sufficient reason to extend filing 
deadline beyond June 2. (3) N. Y. State Temporary Com- 
mission on Educational TV was granted 2-week extension 
of deadline to Feb. 25 for filing its recommendation to leg- 
islature on proposed 10-station network (Vol. 9:1, 3-4). 
(4) NARTB president Harold Fellows told U of Georgia 
students at Georgia TV-Radio Institute that 1000 TV sta- 
tions will require 40,000 employes, urged them to prepare 
now for careers in TV. 


Network Accounts: Lack of third sponsor for costly 

All-Star Revue on NBC-TV, Sat. 8-9 p.m., means that pro- 
gram will be dropped in April, with time segment offered 
for 2 half-hour sponsorships instead. Pet Milk Co. and 
Johnson & Johnson (Band Aids) are current sponsors, but 
NBC-TV hasn’t found another to help carry show’s esti- 
mated $70,000 weekly cost. It’s planned to continue Your 
Show of Shows, Sat. 9-10:80 p.m., with participating spon- 
sorships, despite rumors that program may be cut down or 
dropped. Plans for Coca-Cola Co. to sponsor Rosemary 
Clooney in one half-hour portion of time to be vacated by 
All-Star Revue were dropped when Paramount Pictures 
Corp. refused to permit her to do regular weekly show; 
Coca-Cola, instead, is considering musical program, with 
Dick Haymes and Giselle McKenzie, on CBS-TV, Sat. 9- 
9:30 p.m. . . . Special 3-man sales unit was assigned last 
week to concentrate on NBC-TV’s early-morning news 
show Today, weekdays 7-9 a.m.; regular sales force con- 
tinues to work for show also . . . General Mills (Kix cereal) 
will sponsor Fri. portion of Ding Dong School, starting 
March 6, on NBC-TV, Mon.-Fri. 10-10:30 a.m., thru 
Tatham-Laird; Scott Paper Co., starting Feb. 5, sched- 
uled to sponsor Thu. 10-10 :i5 a.m. portion, thru J. Walter 
Thompson . . . Revlon Products Corp. (cosmetics) buys 
Tue. portion of Jane Froman’s TJ-S.A. Canteen, staiting 
Feb. 10, on CBS-TV, Tue. & Thu. 7:45-8 p.m., thru Wm. 
H. Weintraub; General Electric sponsors Thu. portion 
(Vol. 8:52) . . . Thor Corp. (washing machines) reported 
buying Quick as a Flash, starting March 12, on ABC-TV, 
alt. Thu. 10:30-11 p.m., thru Henri; Hurst & MacDonald 
General Bronze Corp. (storm windows) joins co-op 
sponsorship of American Forum of the Air on NBC-TV, 
starting March 15, Sun. 2:30-3 p.m., thru Wildrick & Miller 
Bristol-Myers Co. (Ipana toothpaste) will sponsor Time 
to Smile, starting Feb. 8, on CBS-TV, Sun. 9:30-10 p.m., 
alternating Ken Murray Show and Alan Young Show each 
week, thru Young & Rubicam . . . Bymart-Tintair Inc. 
(Tintair home hair coloring) buys Wed. 11:25-11:30 a.m. 
portion of There's One in Every Family, starting Feb. 4, 
on CBS-TV, Mon.-Fri. 11-11:30 a.m., thru Ruthrauff & 
Ryan . . . Simoniz Co. buys Big Story, starting Feb. 6, on 
NBC-TV, Fri. 9-9:30 p.m., alternating with Pall Mall. 

Estimate of 1952 TV-radio time sales by Broadcasting 
Magazine, the authoritative radio trade journal, places TV 
at $288,826,000, radio at $464,439,000— both figures after 
all discounts and commissions. Last year, magazine esti- 
mated 1951 TV time sales at $217,046,000, radio at $485,- 
492,606. FCC’s official report later last year placed 1951 
TV revenues at $235,700,000, radio at $450,400,000. 
Though Broadcasting's “time sales” and FCC’s “revenues” 
are different things, each set, taken by itself, is a gauge of 
TV-radio relationship. Commission’s official 1952 figures 
won’t be out for several months. Broadcasting estimates 
that the $288,826,000 TV times sales for 1952 break down 
to $135,614,000 network, $82,711,000 spot, $70,501,000 local. 
Its 1951 estimate of $217,046,000 broke down to $101,111,- 
000 network, $58,234,000 spot, $57,701,000 local. Its 1952 
radio estimate of $464,439,000 is broken down to $99,0 <1,- 
000 national network, $11,107,000 regional network, $124,- 
414,000 spot, $229,847,000 local. 

Advertising volume went up 11% in 1952 to all-time 
high of $7,219,600,000, reports Printers’ Ink on basis of 
McCann-Erickson research dept, statistics. National ad- 
vertising (57.1% of total) accounted for $4,120,900,000, up 
10% ; local advertising (42.9%) $3,098,700,000, up 12.3%. 
All major media showed gains, with TV greatest, the 
figures breaking down thus: newspapers $2,458,500,000, 
up 8.9%; radio $722,700,000 (time & talent), up 1.5%; 
magazines $614,100,000, up 7%; direct mail $1,011,400,000, 
up 9.5%; TV $680,100,000 (time & talent), up 49.4%. 

Network TV-Radio Billings 

December 1952 and January-December 1952 
(For November reports see Television Digest, Vol. 3:52) 

A LL-TIME HIGH billings of $17,462,218 in December 
„ brought total network TV gross time charges to 
$180,794,780 for all 1952, according to Publishers Informa- 
tion Bureau’s monthly report. Year’s total compares with 
$127,989,713 in 1951, $40,778,885 in 1950, $12,294,513 in 
1949. It compares, also, with $163,453,462 gross volume 
of network radio in 1952, which is down from $174,718,594 
in 1951, $183,358,922 in 1950, $187,800,329 in 1949. The 
December TV figure compares with $14,925,095 for net- 
work radio billings. 

[These figures, PIB emphasizes, do not represent 
actual dollar revenues (see footnote below) but are based 
on one-time rates. However, the trade generally accepts 
them as reliable index for comparisons and trends, albeit 
they’re inflated by as much as 40% of actual dollar reve- 

Year ended with NBC-TV’s $83,242,573 placing it well 
in lead, CBS-TV second with $69,058,548, ABC-TV third 
with $18,353,003, DuMont fourth with $10,140,656. All 
save ABC-TV improved their revenues very substantially 
over 1951. Complete PIB tables follow: 





.$ 7,830,806 



$ 6,592,673 

Jan. -Dec. 

$ 83,242,573 

Jan. -Dec. 

$ 59,171,452 

CBS . . 


1,331 ,388 









CBS . 

$ 5,717,800 

$ 5,278,508 

$ 59,511,209 

$ 68,784,773 

NBC . 





ABC __ . 





MBS . . ... 










NETWORK TELEVISION— January-December 1952 t 




Jan. . 

„. $ 2,020,461 

$ 5,074,643 





_ 2,065,052 





May _ 







...... 1,082,751* 

















Total $18,353,003 $69,058,548 




$ 717,148 

$ 7,259,307 



































$10,140,656 $83,242,573 $180,794,780 

NETWORK RADIO — January-December 1952 f 





9 3,301,479 

$ 5,161,397 





_ 3,355,715 



__ 3,244,146 






























$ 4,357,353 




































Total $35,023,033 $59,511,209 $20,992,105 $47,927,115 $163,453,462 

* Revised as of Jan. 26, 1953. 

t Cumulative totals for all TV and radio networks (except MBS) 
Include July national political convention programs sponsored by 
Admiral, Phllco & Westinghouse. 

Note: These figures do not represent actual revenues to the net- 
works, which do not divulge their actual net dollar incomes. 
They're complied by PIB on basis of one-time network rates, or 
before frequency or cash discounts. Therefore, In terms of dollars 
actually paid to networks they may be Inflated by as much as 40%. 
Figures are accepted by networks themselves, however, and by the 
Industry generally, as satisfactory Index of comparisons & trends. 

CBS Inc., New York, changes phone number as of 
Feb. 2 to Plaza 1-2345. 

- 8 - 

F CC ISSUED ULTIMATUM to theatre-TV proponents 
Jan. 30 to clear up “apparent inconsistencies in the 
record” so that Commission can decide “whether to proceed 
further with this hearing.” After 2 days of hearings dur- 
ing which commissioners expressed considerable irritation 
with length of testimony on theatre-TV transmission costs, 
FCC issued “Notice of Revised Procedure” asking theatre- 
TV attorneys to answer 8 questions at conclusion of direct 
testimony on engineering and costs. 

First four questions seek clarification of requests for 
theatre-TV frequencies in common carrier and industrial 
bands. Commission also asked: (1) Whether evidence will 
be introduced to show who would apply for theatre-TV 
frequencies. (2) Whether figures will be given “to make 
it possible to determine the magnitude of ultimate cost 
of admission to a theatre patron.” (3) How much time 
theatres would use TV “on a day-by-day basis.” (4) 
Whether “theatre-TV service will provide programs of 
only live events, i.e., of programs that cannot reasonably 
be placed on film.” 

Theatre-TV spokesmen said questions could all be an- 
swered readily, and that if Commission is confused, “the 
confusion is self-created.” They blamed confusion on fact 
that engineering and cost testimony are being presented 
in advance of lay testimony intended to prove necessity 
for theatre-TV service. As to frequencies, “w’e have re- 
peatedly made it clear that we want an exclusive alloca- 
tion for theatre TV.” 

Commission is devoting Mondays & Tuesdays to en 
banc hearing, with night sessions also scheduled on those 
days, beginning next week. Theatre-TV proponents wound 
up their direct engineering and cost testimony Jan. 27, 
and AT&T is scheduled to testify Feb. 2 & 3. 

Most of this week’s session was devoted to explanation 
of 331 pages of cost figures by Manfred K. Toeppen, presi- 
dent of Toeppen Co., Beverly Hills, Cal., consulting engi- 
neers, who prepared study for theatre-TV interests. Hear- 
ing was marked by repeated clashes between FCC general 

Pro football TV anti-trust suit opened Jan. 26 in Phila- 
delphia Federal District Court, and at end of week’s 4 days 
of sessions very thoroughly covered by the press, Govt, had 
won several important points. Govt, contends that each 
individual team in National Football League should have 
right to decide -whether it -will televise own games. NFL 
is defending League rules which ban televising of pro 
games to stations within 75-mi. radius of any League game. 
Govt.’s most significant victory this week came when Judge 
Allan K. Grim, hearing case without jury, ruled that the 
public’s right to the “open televising” of football games is 
“one of the fundamental problems of this case.” Ruling 
met strenuous objections of NFL attorneys who claimed 
real issue is whether anyone who Wants to buy TV or radio 
rights to games has been harmed by League’s restrictions. 
NFL is expected to move for dismissal of suit next week on 
grounds interstate commerce is not affected. Govt, attor- 
neys already have announced they consider National Col- 
legiate Athletic Assn, restrictions on college football tele- 
casts similar to those practiced by NFL, and that a ruling 
against NFL would pave way for action against NCAA. 

Extra pay for TV showing of films made for theatre 
presentation is asked by Screen Writers Guild in new con- 
tract proposal presented to Assn, of Motion Picture Pro- 
ducers. Writers would share in producers’ income from 
TV on basis of complex formula based on percentage of 
production costs attributed to story material. 

Justice Dept, set deadline of Feb. 19 this week for 
answers to its 16mm anti-trust suit against 12 major film 
producers and distributors to compel them to release their 
films to TV (Vol. 8:30-32). 

counsel Benedict Cottone and theatre-TV attorneys — Vin- 
cent B. Welch for Motion Picture Assn, and Marcus Cohn 
for National Exhibitors Theatre TV Committee. 

Sample cost estimates presented by Mr. Toeppen for 
9-city theatre-TV system, including New York-Washing- 
ton inter-city trunk, program source link and intra-city 
microwave distribution: One-program system (single net- 
work) with 233 theatres — total capital investment, $11,- 
171,300; average investment per theatre, $47,946; per 
theatre seat, $41.53. Six-program system, 1398 theatres 
— total investment, $58,272,500; average investment per 
network, $9,721,100; per theatre, $41,683; per seat, $36.56. 

Operating costs for the one-program system, on basis 
of 6 hours daily operation, 5-year amortization, would be 
$3,487,800 a year, or $41.01 per day per theatre or 3%tf 
per seat. If 6-program system is used, each system or 
network would cost $2,662,500 a year for operation- and 
amortization, or $31.31 per day per theatre or 2%<f a seat. 
Estimates cover transmission costs only, and don’t include 
projection equipment or programming. 

Cost figures sparked first clash between the principal 
hearing protagonists — AT&T and theatre-TV backers. 
Theatre folk maintain FCC should make special frequency 
allocation for theatre TV, and one of their arguments is 
that common carrier service would be too costly. AT&T 
gen. counsel Ernest D. North arose to say that AT&T 
would present its own cost estimates later, and pointed out 
that transmission costs are but a small pai't of the costs 
of broadcasting. Commission’s job, he said, is not to 
decide who can provide cheaper service, but what is in 
the public interest. 

Challenging MPAA-NETTC cost estimates, Mr. North 
said they were “based upon engineering assumptions with 
respect to services that nobody has ever furnished.” 
AT&T’s figures, he added, will be “based primarily upon 
our actually known costs with respect to existing equip- 
ment and estimates of costs with respect to such portions 
of the service as are new.” 

Community antenna for Clarksburg, W. Va., being 
built by Whitney- Jerrold group (Vol. 9:4), was authorized 
by city council in face of hysterical opposition from city’s 
newspapers, Exponent and Telegram, both owned by 76- 
year-old Cecil B. Highland. Feb. 2 Time Magazine reports 
that “one of publisher Highland’s oldest and bitterest 
fights is against radio. He bans ail program listings, even 
censors ads that mention radio or have anything to do with 
it.” He ran stories with such headlines as “Danger to 
Life, Property Could Come from Cable,” said that “cash 
would be used to replace” children burned up by cable. 
City council voted unanimously to permit the installation. 

Transmit FM, functional music and other specialized 
uses of FM appear likely to be subject of FCC hearing 
sooner or later. Commission at one time raised questions 
about legality of such sei*vices but later renewed licenses 
of stations involved. Now, with some new T members on 
Commission, feeling is that hearing should be held to de- 
termine precise legal status of special services and whether 
FCC rules or Communications Act should be changed. 
Proposals for subscription TV may get involved in pro- 
ceedings, since some at Commission believe it presents 
similar legal questions. 

Brazil, with one station in Rio de Janerio and a second 
now building, plus 2 in Sao Paulo, more than in any other 
South American country [see TV Factbook No. 16], pro- 
poses to utilize TV to promote colonization of undeveloped 
areas, install stations to provide settlers with education 
and entertainment, reports Pan American Union. Plan 
is to set up microwave relay system piping progi-ams to 
the remote areas. 

with Electronics Reports 


Trade Report 

January 31, 1953 



1952 OUTPUT 6,096,279 TVs AT $2 BILLION: On basis of average factory value per set of 

$171.95 , TV production of 6,096,279 units during 1952 meant factory billings of 
roundly $1.05 billion — up nicely from the 5,384,798 units worth $956,986,300 in 
1951 but not too near the 1950 record of 7,463,800 at $1.35 billion. 

Radio production last year , also announced this week by RTMA, was 9,711, 256 
units, which at average of $25.18 at factory meant approximately $225,000,000 value, 
comparing with 12,627,362 in 1951 at factory value of $315,000,000 and 14,589,900 
in 1950 valued at $375,000,000. 

At retail level , it's conservative to add 50% as markup between wholesaler, 
dealer and customer. Add also cost of installations, antennas, accessories & serv- 
ice, and it's reasonable assumption that the TV trade easily amounted to $2 billion 
last year; radio trade , it's fair to guess, ran a good $400,000,000 all told . 

RTMA's final tabulation of TV & Radio output, released this week, indicates 
cumulative production to end of last year of just about 23,100,000 sets. And as of 
Jan. 2, 1953, end of the 1952 statistical year, factory inventory total was 104,809. 
(For breakdowns of TV-radio figures before 1952, see pp. 235-7, TV Factbook No. 16.) 

*p t '*p 

Below is RTMA table of 1952 TV-Radio production by months , with breakdown of 
radios by types. It's noteworthy that December statistical month (6 weeks) showed 
921,086 TV sets produced and 1,325,158 radios, which compare with December 1951 (5 
weeks) totals of 467,108 TVs and 868,100 radios. RTMA also points out that year's 
TVs with FM totaled 94,185, radios with FM 409,678. The RTMA tables: 

1952 Production 

1952 Radio Production by Types 

Total TV 

Total Radio 

Home Sets Portables 

















March (5 wks) 





















June ( 5 wks ) . 





















Sept. (5 wks) 





















Dec. (6 wks) . 














753,128 1 

,460,002 1, 




1953 week' 

s TV output 


to 190,649 

units (8153 


label) as 

of Jan. 23 vs. 173,348 Jan. 16 and 155,892 Jan. 9 — so it looks like year is get— 
ting off to flying start . Factory inventories total e d 156,955 , up from 127,464 the 
preceding week (Jan. 16) and 124,685 at end of first week (Jan. 9). 

Radio output also went up — to 282,741 units (144,252 private label) week 
ended Jan. 23 from 255,072 the preceding week, 209,057 at end of first 1953 week. 
Factory inventories went down to 225,976 from 240,126. Auto radios hit new peak of 
129,995 in week. Others: home sets, 94,844; portables, 18,127; clock, 39,775. 

RTMA midwinter conference, with 23 committees 
meeting, will be held Feb. 3-5 at New York’s Roosevelt 
Hotel. Board meets at 9:30 a.m. final day. 

Uhf will be main topic at annual convention of Na- 
tional Electronic Distributors Assn., Sept. 14-16, in St. 
Louis’ Chase Hotel. 

National Assn, of Music Merchants annual conven- 
tion and trade show will be held July 13-16 in Chicago’s 
Palmer House. Last year’s exhibitors, who have priority 
on their spaces, should mail applications by April 1 to 
NAMM headquarters, 28 E. Jackson Blvd., Chicago; new 
applications are due by July 11. 


10 - 

Topics & Trends of TV Trade: There’s no such thing 

as a “saturated market,” in opinion of Magnavox presi- 
dent Frank Freimann, who asserts: “Sales potential this 
year is greater than in 1952, even with due recognition of 
the markets which reached a relatively big percentage of 
saturation. The history of the radio industry has shown 
that there is no point of actual saturation. This is also true 
of TV. Technological improvements make the new product 
so desirable as to make obsolete the millions of small-pic- 
ture sets sold a few years ago.” 

TV price trend is upward, in Freimann’s opinion, 
wherefore he seems to agree with DuMont’s Dan Halpin 
(Vol. 9:2) and disagree with Motorola’s Robert Galvin 
(Vol. 9:4). Many companies have already raised their 
prices, he said, and high manufacturing costs are maintain- 
ing the trend. Major TV components, such as picture 
tubes, went up in January, and Magnavox has been paying 
24% more for optical filters since Jan. 15, to say nothing 
of more for making chassis. 

But the public has its greatest spending power since 
1947 and has a new “feeling of confidence created by the 
new Federal Administration,” as well as greater stability 
within the industry itself, he said. Buyers will be more 
quality conscious this year, especially in the- partially sat- 
urated metropolitan markets. “The trade-in buyers, the 
second set buyers and the late comers will be more inter- 
ested in quality than in price. A high percentage of the 
families who have been stand-offish about TV are in the 
high income groups. The trade-in buyers and second set 
buyers will want bigger pictures and better performing 

* * * * 

Admiral Corp. has set up 2 export subsidiaries to take 
over operations of present international div., both under 
presidency of James R. Oberly, asst. secy. & asst. gen. 
counsel of the company, with international div. mgr. 
George Kende as v.p. New companies are Admiral Inter- 
national Corp. and Admiral Corporation Interamericana, 
latter handling sales in western hemisphere outside U. S. 
& Canada. Firm now sells its products in more than 30 
countries, TVs in about a dozen, and president Ross Sira- 
gusa foresees substantial increases as more TV services 
are introduced abroad. 

Canadian RTMA reports 146,373 TVs with factory 
value of $64,677,682 sold during 1952, when Dominion’s 
first stations, Montreal’s CBFT & Toronto’s CBLT, went 
on air. Sales showed substantial jump over 1951, when 
only 40,615 TVs valued at $21,237,442 were sold (Vol. 8:5). 
Toronto-Hamilton area took 41% of 1952 sales, Montreal 
26%, Windsor 14%, Niagara Peninsula 12%, remaining 
7% going to other areas. Cumulative set sales from start 
of count totaled 224,811 worth $102,191,707. 

* * * * 

Distributor Notes: Admiral Distributors Inc., Los An- 
geles div., is new name of now factory-owned branch (for- 
merly Golden State Appliance Distributing Co.) ... Du- 
Mont appoints G & W Sales, Tucson; N. Y. factory branch 
sales mgr. Charles T. Wandres resigns . . . Moore-Handley 
Hardware Co. (Motorola), Chattanooga, to open Knoxville 
branch . . . Zenith New Jersey appoints Louis K. Ross op- 
erations mgr. . . . Sylvania appoints Gough Industries, Los 
Angeles; Remco Inc. (Sylvania), Chicago, opens South 
Bend branch (William Vanni, mgr.) . . . CBS-Columbia 
appoints B. T. Crump Co., Roanoke . . . Emerson names 
Central Valley Distributors, Fresno, Cal. . . . Kaye-Halbert 
names Delmar Distributing Co., Youngstown . . . Joseph 
M. Zamoiski, v.p. of Washington-Baltimore Philco distribu- 
tion company of that name, appointed chairman of TV- 
radio committee, National Assn, of Electrical Distributors. 

Magnavox bringing out 21-in. table model in $250 
bracket sometime in April. 

Tfsds Personals: Julian K. Sprague elected president 

of Sprague Electric Co., succeeding brother Robert C. 
Sprague, slated to become Undersecretary of the Air 
Force (Vol. 9:3); Ernest L. Ward, mfg. v.p., becomes ex- 
ecutive v.p. . . . Monte Cohen, executive v.p. of General 
Instrument Co., elected president, succeeding Abraham 
Blumenkrantz, now chairman . . . Joseph N. Benjamin, ex- 
works mgr., elected Pilot Radio v.p. . . . Jerry Hart, ex- 
Pilot Radio sales mgr., named sales & adv. specialist for 
North Atlantic district, York Corp. . . . Ray Donaldson, 
recently resigned as RTMA house attorney, appointed 
counsel of Senate Banking Committee . . . Dr. Cledo 
Brunetti, associate director of Stanford Research Insti- 
tute and former chief of Bureau of Standards’ engineering 
electronics section, joins research dept, of General Mills’ 
mechanical div. . . . Sheldon F. Myers, with Westinghouse 
35 years in merchandising & promotion capacities, named 
adv. & sales promotion mgr., TV-radio div., Sunbury, Pa., 
to be assisted by Harold S. Boxer, ex-Freed-Eisemann Co., 
N. Y. . . . Dr. Harold Pender, ex-dean of U of Pennsyl- 
vania’s Moore School of Electrical Engineering, founder of 
International Resistance Co. and member of its board, 
named Eminent Member of Eta Kappa Nu in recognition 
of engineering accomplishments and leadership . . . David 
Sarnoff, RCA chairman, on Jan. 29 received annual engi- 
neering & science award of Drexel Institute’s Federation 
of Engineering Societies . . . Gen. Wm. N. Porter, USA ret., 
wartime chief of Chemical Warfare Service, elected direc- 
tor of Ultrasonic Corp., Cambridge, Mass. . . . Newland F. 
Smith, ex-Philco & RCA, named TV mgr., Gray Research 
. . . Jay Greengard named gen. mgr. Waldom Electronics 
Inc., Chicago (picture tube cones), succeeding late Jerome 
Prince . . . Don Smith named Crosley air-conditioning sales 
mgr., succeeding Ted Nemes, now with Admiral . . . T. R. 
Mathews resigns as Stromberg-Carlson TV-radio distribu- 
tor mgr. 


Merchandising Notes: Clever promotion finds Admiral 
tying its multi-million dollar advertising campaign to 
showing of Walt Disney’s full-length cartoon movie, Peter 
Pan, due for premiere in February in New York, Washing- 
ton & Chicago. At that time, dealers will distribute Peter 
Pan comic books to patrons in theatre lobbies — which will 
display Admiral products. As picture is distributed na- 
tionally, dealers will give away toy TV studios featuring 
Peter Pan characters to children who bring their parents 
into stores for Admiral demonstrations. In addition, Derby 
Foods Inc. (Peter Pan peanut butter) will have displays in 
20,000 grocery stores calling attention to Admiral promo- 
tion . . . Honolulu, with 2 vhf stations, should have TV 
sets in 84 out of every 100 of its 61,900 homes by end of 
1955, GE marketing mgr. Ernest H. Vogel told staff of 
W. A. Ramsey Co., distributors, while on visit there Jan. 
28. He compared Honolulu to Syracuse, with about same 
population, noted that Syracuse area jumped from 9 sets 
per 100 at start of TV in 1949 to 84 at end of 1952, and 
forecast 72,000 set sales in Honolulu . . . Magnavox has 
doubled production capacity since Sept., anticipating rec- 
ord market, and has launched biggest ad campaign in its 
history, says president Frank Freimann . . . Sparton, seek- 
ing more national recognition, using 13 full-page color ads 
in Life Magazine every fourth week starting March 30. 

Arturo Mancini, Westinghouse TV-appliance sales 
agent in Milan and president of Italy’s new Commission 
for Electronic Material Imports, due in New York in Feb- 
ruary on buying trip; Milan dispatches say commission 
hopes to double 1952 TV import quota from last year’s 5000. 

Admiral has added 21-in. mahogany plastic table 
model at $270 as only new item in its 1953 line released 
last August (Vol. 8:33). Model is first to incorporate new 
252-sq.-in. spherical tube. 


Electronics Reports: Highest steel allotments since start 
of materials allocation program 2 years ago are now going 
out from NPA to manufacturers of TV-radios and other 
consumer goods. DPA this week put stamp of approval on 
increase in second-quarter carbon steel ration to 90% from 
originally planned 70% of average quarterly use during 
base period (first half 1950 or last half 1949). Alloy steel 
is being distributed at 100% of base period rate. Copper 
and aluminum rations will remain at their low first-quarter 
levels — 50% & 55%, respectively. During first quarter, 
steel was rationed at about 50% of base period usage, and 
is considered biggest material bottleneck in TV-radio pro- 
duction by some manufacturers. In second quarter, cop- 
per wire and aluminum are expected to produce biggest 

* * * * 

NPA Electronics Div. staff changes, announced this 
week by acting director Donald S. Parris: Eric D. Bovet 
named acting deputy director, supervising program & re- 
quirements branch and CMP section; E. MacDonald Nyhen 
named acting chief, products branch; Samuel Bryan acting 
chief, components section. R. D. Parker, veteran of 20 
years with AT&T, including 13 years at Bell Laboratories, 
resigned this week as chief of products branch to set up 
own practice as consulting engineer, specializing in com- 
munications and electronics, at 3606 Chesapeake St. NW, 

Map of microwave facilities, both TV and industrial, 
is included with February Tele-Tech Magazine (Caldwell- 
Clements Co., 480 Lexington Ave., N. Y.). Map depicts 
only those more than 50 miles long, but table of microwave 
licensees includes those under 50 miles. Magazine reports 
1747 stations and repeaters authorized as of end of 1952, 
with 60% now in operation over 40,000 route miles. Of 
1606 stations in the 60 systems more than 50 miles long, 
886 are for petroleum industry, 309 common carrier, 245 
power industry. 

IRE’s convention in New York’s Grand Central Palace, 
Waldorf-Astoria and Belmont Plaza, March 23-26, includes 
heavy schedule of sessions on uhf transmitters & receivers, 
color, propagation, station construction and operation. 
Transistors rate special attention this year with least a 
score of papers devoted to them. Major address will be 
given by RCA chairman David Sarnoff at March 25 annual 

National Union Radio Corp. on Jan. 30 discontinued 
manufacturing operations in Newark plant, 1181 McCarter 
Highway. Some 850 employes scheduled to be laid off 
were told plant was being closed because company suf- 
fered “hundreds of thousands of dollars in manufacturing 
losses in 1952.” Manufacturing activities are now con- 
solidated in Hatboro, Pa. plant, but receiving tube ship- 
ments will continue from Newark for some time. 

New Raytheon picture tube plant, to be built in Quincy, 
Mass., is scheduled for completion next summer. Employ- 
ing 350 workers, 100,000-sq. ft. facility will bring to about 
1,000,000-sq. ft. the amount of space Raytheon devotes to 
production of TV picture tubes, according to president 
Charles F. Adams. 

Aerovox will build new plant in Monrovia, Cal., sched- 
uled for completion in early summer. 

Magnavox sales for quarter ended Dec. 31, 1952, in- 
creased to .$14,790,154 from $10,691,871 in same 1951 quar- 
ter. Net earnings after taxes were $908,197 ($1.16 on 
each of 758,680 shares) for 1952 quarter vs. $567,428 1 77 * 
on 726,172 shares) in 1951 period. For 6 months ended 
Dee. 31, sales were $26,126,251, net earnings $1,546,024 
1$2.02 a share) vs. sales of $15,702,911, net earnings of 
$587,795 (79C on 726,172 shares) in last half of 1951. 

Financial & Trade Notes: Electronics industry “has 

acquired financial muscle,” and is now entering “a second 
phase of major growth,” said Motorola president Paul V. 
Galvin in announcing his company’s 1952 sales topped 
$166,000,000, increase of 23% over 1951. “In 10 years,” 
he said, “the industry has outgrown its knee pants; our 
next phase is one in which many of the electronic applica- 
tions we know now to be attainable become realities.” 

Last year was Motorola’s second biggest year, he 
added, biggest having been 1950 when sales hit $177,000,- 
000. For 1953, he foresaw increase of about 35% to $225,- 
000,000. Fourth quarter 1952 sales were $59,000,000, larg- 
est single quarter in firm’s history. 

Mr. Galvin predicted industry would produce 6,500,000- 
7,000,000 TVs in 1953, tempered his optimism with warning 
lest current high demand become “heady wine that con- 
fuses TV manufacturers to a point of overproduction.” 
He urged industry’s planners to gear their “short-haul 
projections” to all factors involved in expansion of TV 
sales potential — including rate of transmitter construction, 
lag between hoped-for and actual on-air dates of new sta- 
tions, seasonal factors and “intensified competition for 
consumer dollars among a host of non-electronic products 
also desired and needed in the home.” 

^ ^ ^ ^ 

“Battle of the proxies” continued this week in pro- 
posed Emerson-Webster-Chicago merger (Vol. 8:51 & 
9:4). Letter to Webster-Chicago stockholders from John 
F. Bolger, president of Chicago investment firm of 
Shillinglaw, Bolger & Co., urged approval of merger plan. 
That it would be “a good deal,” he said, is proved by recent 
action of Webster-Chicago stock — which rose from 714 
bid to high of 1014 after announcement of merger pro- 
posal. then declined as low as 9% when opposition to 
merger developed. Leader of opposition is Martin C. 
Remer, president of Remer, Mitchell & Reitzell, Inc., 
Chicago investment firm. Stockholders of both companies 
will vote on proposal Feb. 4. 

Cornell-Dubilier stockholders have voted to double 
number of authorized common shares to 1,000,000 and to 
eliminate pre-emption rights of all stockholders. This 
move, said president Octave Blake, will pave way for 
further acquisitions and possible stock dividends. “I have 
a company in mind right now that we would like to ac- 
quire,” he said. 

Packard-Bell sales set new record of $10,479,294 for 
quarter ended Dec. 31. Net earnings for quarter were 
$577,949 (98d a share) after Federal tax provision of 
$1,008,000. In comparable 1951 quarter, sales were $6,- 
024,900, net earnings $428,671 (73(0 after $461,700 for 
Federal taxes. 

Dividends: Zenith, 50c payable March 31 to stock- 
holders of record March 10; Aircraft Radio, 10d Feb. 16 to 
holders Feb. 5; Stewart-Warner, 35c March 7 to holders 
Feb. 13; Westinghouse. 50C March 4 to holders Feb. 9; 
Cornell-Dubilier, 30d March 26 to holders March 6;Avoo, 
15( payable March 20 to holders Feb. 27. 

Edwin A. (Nick) Nicholas, 59, director of IT&T patent 
contract dept, and president of Farnsworth Television & 
Radio Corp. from 1938 until sold to IT&T in 1949, died in 
Fort Wayne Jan. 27 after a 4-month illness. He began his 
career as messenger for United Wireless, in 1924 joined 
RCA, was Radiola div. v.p. and then RCA Victor sales v.p. 
when he resigned in 1938 to head Farnsworth. 

Dr. Emil E. Mayer, 68, onetime engineering v.p. of GE 
of Germany, who fled Hitler and became president of old 
Wilcox-Gay Corp., serving until it was sold to Leonard 
Ashbacker, died of a heart ailment Jan. 30 at his home 
in New Rochelle, N. Y. 


Couni of TV Seis-in-Use by Cities 

As of January 1, 1953 

Estimates are sets within .1 Mv/m contours (60 ml.), 
excluding overlaps, as established by NBC Research. 

U RGENT NEED of an all-industry statistical service, 
reporting - sets-in-use by areas either monthly or 
quarterly, is pointed up by Jan. 1, 1953 monthly report of 
NBC Research, first and only organization to offer such 
regular “census” service. NBC frankly states that it’s 
going to report henceforth only on markets of its own 
affiliates, hence omits new TV cities like Lubbock, Tex.; 
York, Pa.; Colorado Springs, Colo.; Honolulu, Hawaii. It 
lumps them under “all others” for total of only 8700 sets, 
in arriving at grand total as of New Year of 21,234,100 
sets-in-use. That figure is 794,700 gain over Dec. 1, 1952 
(Vol. 8:52). Included in count for first time are new TV 
areas of Atlantic City, El Paso, Mobile, Jackson, Miss., 


NBC figures are adjustments, based on RTMA produc- 
tion & shipment figures, reports from the areas, etc. 
They’ve been subject to controversy for some years, will 
become increasingly so as old and new stations object to 
area allocations. NBC explains that it does not purport to 
provide figures for the entire industry, only for its own 
and its clients’ uses; points out, rightly, that if all claims 
of all stations were accepted the total would reach far 

beyond actual production of TVs since the industry started. 
Its research chief, Hugh M. Beville Jr., who undertook 
this service in TV’s early days because no one else would, 

has repeatedly stated he would gladly join with other net- 
works and with NARTB, RTMA, AAAA & ANA to sup- 
port long-needed independent census-taking service. 

Meanwhile, Television Digest, in absence of any other 
acceptable monthly figures, and without assuming respon- 
sibility for the accuracy of the NBC figures, will continue 
to reprint the NBC reports until such time as the industry 
gets together to furnish a new and more inclusive service. 






No. No. 
Area Stations Sets 

Interconnected Cities 
Ames (Des 

Moines) 1 

Atlanta f 

Atlantic City Jw) 

Austin i 

Baltimore jj 

Binghamton i 

Birmingham A . 

Bloomington . Mai 
(see Indianapolis) 



Charlotte — 



Cleveland jj 

Columbus — 3 


(Fort Worth..-.. 


Rock Island 4 

Dayton jj 




Grand Rapids 
& Kalamazoo 

Greensboro — 



& Bloomington 

Jackson. Miss 



( see Grand Rapids) 

Kansas City. — 


Los Angeles 




























































No. No. 
Area Stations Sets 


Cities — 






St. Paul 

.... 2 








New Haven 



New Orleans 



New York 






Oklahoma City 






Philadelphia ... 

... 3 









... Kf) 














Salt Lake City... 

. . 2 


San Antonio 



San Diego 



San Francisco - 









South Bend 



St. Louis 



Syracuse .... 





















Non-Inter connected 










El Paso 






All Others* * 


Grand Total 

;l, 234, 100 

a) Bloomington separately 220,000. Indianapolis separately 311,000. 
i b) Does not include estimated 106,000 sets in Canadian area 
reached by Buffalo station. 

F AITH IN UHF, which he pioneered with Portland’s 
KPTV (Ch. 27), is indicated in another application 
filed this week by Empire Coil Co.’s Herbert Mayer, ask- 
ing for Channel 26 in Indianapolis. Last week, he secured 
grant of Ch. 25 in Kansas City (Vol. 9:4), and he also holds 
CP for Ch. 26 in Denver. His first station was vhf WXEL, 
Cleveland (Ch. 9), which he still operates, and he recently 
dropped application for Ch. 30 in St. Louis. 

Another educational institution preferring to seek 
commercial channel filed this week, Georgia Tech, which 
operates WGST, asking for Ch. 36 in Atlanta. Week’s 
other uhf applications were for El Centro, Cal., Ch. 16, 
filed by Wm. Ross, trustee for ex-Gleeson AM stations; 
San Jose, Ch. 48, by John A. Vietor Jr., builder, also appli- 
cant for San Diego; Jacksonville, Fla., Ch. 30, by Duval 
TV Broadcasters Inc. (theatres & radio); Jacksonville, 
Fla., Ch. 36, by Gulfport Bcstg. Co.; Bloomington, 111., Ch. 
15, by Cecil W. Roberts, of Farmington, Mo., owner of 
string of radio stations; Ottumwa, la., Ch. 15, group 
headed by vault manufacturer Roy L. Phillipe; Sharon, 
Pa., Ch. 39, by Sharon Herald- WPIC; Camden, S. C., Ch. 
14, by owners of WACA. 

Week’s vhf applications were for Pocatello, Ida., Ch. 6 
by Tribune-Journal Co.-KJRL; Pocatello, Ch. 10, by 
KWIK; Hattiesburg, Miss., Ch. 9, by WHSY ; Sedalia, Mo., 
Ch. 6, by KDRO; Puget Sound, Wash., Ch. 7, by KVI, 

These 10 uhf and 5 vhf brought to 735 total applica- 
tions now pending, 275 of them for uhf. [For further de- 
tails about these applications, see TV Addenda 16-D here- 
with; for complete listings of all post-freeze applications, 
grants, new stations, hearings, etc., see TV Factbook No. 
16 with Addenda to date.] 

Still no decision on ABC-UPT merger, though it’s 
still “imminent.” FCC discussed draft of Conir. Hennock’s 
dissent but majority is bent on approving merger. On 
Paramount-DuMont control issue, Commission is currently 
split 4-3 with majority favoring decision holding Para- 
mount doesn’t control DuMont. There’s still no date for 
Sen. Tobey’s promised hearing on TV-movie relationship 
by his Interstate & Foreign Commerce Committee. 

New audio magnetic tape material, said to have twice 
the output of current types and an improved signal-to- 
noise ratio, was announced this week by Minnesota Mining 
& Mfg. Co. which calls development “first major advance 
in magnetic tape since the adoption of red oxide as tape 

Big buildup for NARTB convention at Biltmore Hotel, 
Los Angeles, April 28-May 1, began this week with 
brochure urging members to “Hit the Trail in the NARTB 
Gold Rush of ’53.” Pre-registrations and hotel reserva- 
tions start Feb. 20. 

(c) Does not include estimated 48,000 sets in Canadian area 
reached by Detroit stations. 

(d) Grand Rapids separately 153.000. Kalamazoo separately 169,000. 

(e) Estimate for Texas area. Estimated 2500 additional sets in 
Mexican area of Matamoros station. 

(t) Uhf sets. 

(*) Markets not listed here but having stations as of Jan. 1. 1953 
are Lubbock, Tex.; York, Fa.; Colorado Springs, Colo.; Honolulu. 
Set estimates for stations may be added together for network pur- 
poses. Where coverage areas overlap, the sets have been divided 
between the stations involved. Therefore, the estimate for each 
station is an unduplicated figure. Stations with overlapping cov- 
erage have total TV Installations higher than the unduplicated 
network figures shown here. For spot & local purposes, anyone 
Interested in total number of sets reached by an individual sta- 
tion should consult the station or its representative. 

Note: TV sets sold in Canada totaled 224,811 up to Dec. 31. 1952. 
according to Canadian RTMA (see p. 10). Since nearly a!! o! these 
sets are in border areas, they add appreciably to audiences or 
stations in nearby U. S. cities. The CRTMA area count as of last 
Dec. 31: Windsor 51,278, Toronto-Hamilton 89,484, Niagara Penin- 
sula 31,593, Montreal 38,263, other areas 14,193. In addition. Cuban 
sources claim 70,000 sets-in-use in Havana, 20,000 in rest of Cuba. 





WASHINGTON 5, D.C. • TELEPHONE STERUN6 3-1755 • VOL. 9: No. 6 

February 7, 1953 

In this 

' WHAS-TV Up to 316 kw; Status of Others, page I 
Radio Criteria Applied in Denver Case, page 2 
. 10 CPs Include 2 VHF, 8 UHF — Total 230, page 3 

One More VHF Starts, Others Nearing, page 3 
„ Full Powers of 100 kw on Channels 2-6, page 4 

Hearing Procedures Amended by FCC, page 4 
Reports on Upcoming New Stations, page 5 
Common Carrier Case for Theatre-TV Service, page 6 
Would Broaden RTMA's Electronics Scope, page 8 
Signs Point to Continuing Big Output, page 8 

(How Is UHF Working Out? For Survey of 2 New Markets, See Special Report Herewith) 

WHAS-TV UP TO 316 kw; STATUS OF OTHERS: An imaginative engineer, backed to the hilt 
by imaginative management , this week is demonstrating how to make the most of tele- 
casting equipment. Case in point is the achievement of 316 kw on Channel 11 by first 
ever to go to that power — Louisville's WHAS-TV . now country's most powerful. 

WHAS-TV will begin radiating the maximum allowed on Channels 7-13 by FCC at 
6 p.m. , Saturday, Feb. 7, when it also shifts from Channel 9 to 11 . 

" We are first because of Orrin Towner ," says station director Victor Sholis. 
It's quite a saga, as Sholis relates it. Starting in 1948, veteran chief engineer 
Towner began working with GE toward development of a 12-bay antenna . It was blue- 
printed in July 1949, placed in operation March 1950. When FCC permitted interim 
power hikes, WHAS-TV went to 50 kw, highest then allowed, in August 1951. 

On transmitter end , Towner worked with GE to squeeze 28 kw out of an ampli - 
fier rated at 20 kw . Amplifier was delivered Jan. 16. Transmitter-antenna combina- 
tion, plus big 6%-in. transmission line, produces the 316 kw. 

What does increase mean to coverage ? With height 495-ft. above average ter- 
rain, Grade A radius goes from 24 to 55 mi .. Grade B from 43 to 52, and .2 mv/m is 
pushed from 54 to 63 mi. A .1 mv/m contour map shows signal reaching north to Rush- 
ville, Ind. , south to Glasgow, Ind. , east to Paris, Ky. , west to Jasper, Ind. 

" Signal-Day" program Feb. 7 was to start with film showing early construc- 
tion of WHAS-TV, then 40 minutes of reports from viewers monitoring the change. 

Satisfactory reception of Channel 11 in lieu of No. 9 is expected by Towner. 
"Trimmer adjustments will of course make it easier to tune to Channel 11," he said, 
"and should eventually be made, but will not require a serviceman's call on the date 
of the change. Older sets will probably require contact cleaning and circuit align- 
ment in order to properly receive Channel 11." 

* * * * 

GE is proud of this "first ", naturally, though it points out that Towner is 
working on amplifier's safety factor when he drives it at 28 kw instead of 20 kw. 

GE still rates it at 20 kw. 

Whether other stations will soon duplicate WHAS-TV' s feat probably depends 
on Towner's experience. Several will be in position to do so. Following stations 
now have 12-bay GE antennas : WKRC-TV & WCPO-TV , Cincinnati; WNBF-TV , Binghamton; 

WHEN , Syracuse. WHEN gets its 20-kw GE amplifier this month; WKRC-TV has 20-kw RCA 
unit ; WCPO-TV is due to get its GE amplifier in May. 

Due for 12-bay GE antennas in February are : WFBG-TV , Altoona; KGUL-TV , Gal- 
veston; KFDA-TV , Amarillo — all new stations. WKTV , Utica, is scheduled for March. 

# * * * 

WHAS-TV 's channel shift sparks 2 others in area. WCPO-TV , Cincinnati, will 
move from Ch. 7 to Ch. 9 about March 1, and WHIO-TV , Dayton, will switch from Ch. 13 


- 2 - 

to Ch. 7 right after. Another series in area will start about April 1 when WAVE-TV , 
Louisville, moves from Ch. 5 to Ch. 3. About same date, WLWD, Dayton , will shift 
from Ch. 5 to Ch. 2. WLWT , Cincinnati, shifts from Ch. 4 to Ch. 5 by May 1, then 
WLWC , Columbus, goes from Ch. 3 to Ch. 4 by June 1. WNBK, Cleveland, is moving into 
new plant sometime this summer, won't shift from Ch. 4 to Ch. 3 until then. There- 
fore, WLWC and WNBK will be operating co-channel on Ch. 4 for short period, will 
probably have to adjust powers for interim operation. 

* * * * 

Power hikes frequently accompany channel shifts . Of the 7 shifted to date, 
4 besides WHAS-TV have increased power ; WSAZ-TV , Huntington; WJAC-TV , Johnstown; 
WGAL-TV , Lancaster; WMCT, Memphis. WKRC-TV , Cincinnati, has moved from Ch. 11 to 
Ch. 12 at same power, will boost output to more than 200 kw — perhaps close to full 
316 kw — when WHIO-TV , Dayton, vacates adjacent Ch. 13. WDTV , Pittsburgh, has 
switched from Ch. 3 to Ch. 2, presumably will boost power in May. 

In addition to the foregoing 7 stations, 23 are required to shift by FCC's 
allocation plan. All 30 are listed on p. 96 of TV Eactbook No. 16 . 

Shifts are not without their headaches , even when accompanied by hefty power 
hikes. In some areas, station managers were shocked to learn that some receivers 
didn't even contain coils for the new channels . In fringe areas, critical high-gain 
one-channel yagi antennas sometimes perform very poorly even if the shift is slight. 
Other times, fringe viewers are suddenly confronted with co-channel or adjacent- 
channel interference to their slight but hitherto "clear channel" signals. 

f For report on Channel 2-6 power hikes to full 100 kw, plus list of all vhf 
amplifiers in operation or being shipped, see page 4.] 

RADIO CRITERIA APPLIED IN DENVER CASE: There were no startling precedents in first 
so-called "initial decision" rendered in a post-freeze TV hearing — FCC Examiner 
James Cunningham's report this week on Denver's Ch. 7 , favoring KLZ group over the 
Wolfberg theatre group. Report runs 60 mimeo pages, bears official label FCC 53D-1 . 

Final decision by Commission itsel f isn't likely for 2 months or more, since 
Wolfberg has 20 days to file exceptions and will present oral argument about a month 
later. Then there's always possibility of appeal to courts after final decision. 

" Here's where we came in ," is general reaction of lawyers in and out of FCC, 
meaning that Cunningham selected winner on basis of criteria long used in AM . In 
this case, he gave KLZ the nod because of stockholders' longer local residence and 
somewhat larger percentage of local ownership , its "higher integration of ownership 
in management ," its long and brilliant experience in AM , its more intense prepara- 
tion for TV through training of personnel and observation of TV stations, its dili- 
gence in arranging for CBS-TV affiliation — plus the more extensive record of par- 
ticipation in civic affairs on part of KLZ principals. 

Wolfberg's principal objection to decision will undoubtedly be that Cunning- 
ham gave no weight to theory of "diversification in the ownership of media of mass 
communications," i.e., that KLZ shouldn't operate both AM and TV. [For officers, 
stockholders and counsel of the 2 applicants, see p. 110, TV Factbook No. 16.] 

While FCC has denied newspapers' applications when contested by non-news- 
paper applicants, Cunningham said, "it does not appear from a review of its deci- 
sions in competitive cases involving applications for TV facilities, that the Com- 
mission has seen fit to apply a similar policy [to AM], 

" The record of the proceeding herein is devoid of evidence which would in- 
dicate either that a radio licensee is disqualified to hold a TV license and to fur- 
nish both radio and TV service to the same community, or that the radio ownership 
and operation of an applicant for TV facilities are factors which, in the public 
interest, should require that it yield in favor of its [non-radio] competitor." 

If FCC had considered this element important , he added, it would have made 
it an issue in the hearing and he would have had contestants present evidence on it. 

[ Attempting to speed up hearings . Commission this week amended hearing pro- 
cedures, urged attorneys to cooperate. For details, see page 4.] 

THE UHF MARKETS: ATLANTIC CITY & YORK: How are the uhf telecasters making out ? How 
is public reacting to problems of conversion and uhf antenna installations? What 
are manufacturers, distributors, dealers doing to promote uhf at local level? 

Having reported on Portland's KPTV (Vol. 8:38-40) and York's WSBA-TV (Vol. 
8:44), this week we visited Atlantic City (WFPG-TV) and revisited York — 2 of the 
"oldest" uhf markets — as part of our continuing survey of the new "upstairs" IV. 

Of the 25 stations going on air since freeze , 9 are uhf (see list on p. 5). 
To get a line on their problems, their pitfalls, their potentialities, we talked to 
telecasters, distributors, dealers and laymen and observed pictures in both cities. 

Atlantic City and York have much in common : Each has one uhf station on the 
air, each has CP for a second. Both have been on the air 6 weeks , were second and 
third uhf in the country (after Portland's KPTV). Both have RCA 1-kw transmitters , 
radiate about 20 kw, are owned by local AM stations and have competition from vhf 
stations in nearby cities. Both communities have vhf penetration roughly in neigh- 
borhood of 50%. But there the similarity ends. 

* * * * 

Even in a fast buck town , there are no fast bucks to be made out of uhf. 
Perhaps that is the lesson of uhf's first 6 weeks in Atlantic City — 6 off-season 
winter weeks in the seashore playground whose main industry is the summer vacation. 

" Atlantic City's Own TV Station ," Fred Weber's WFPG-TV (Ch. 46), made debut 
late in December into a community of some 42, 000 permanent homes, ranked as nation's 
128th market by J. Walter Thompson Co. (see TV Factbook No. 16). For years, Atlan- 
tic City residents have reached out with boosters and stacked conical antennas on 
high masts to pick up Philadelphia's 3 TV stations — though hardly to the extent 
of 82% saturation reported in J. Walter Thompson's TV homes study. 

TV picture from Philadelphia is extremely variable , occasionally is blacked 
out for days on end due to seaside tropospheric conditions, often is quite snowy. 
Since set owners must choose between high and low-band antennas, very few receive 
good pictures from all 3 Philadelphia stations (Channels 3, 6 & 10). 

Uhf station is building an audience , but it's a slow and painful process. 
NBC's set census credits the area with 5000 uhf receivers as of Jan. 1 (Vol. 9:5). 
While most uhf set owners are pleased with picture from new station, it certainly 
hasn't set town afire — mainly due to this unhappy combination of circumstances: 

(1) Overpromotion before station went on air. (2) Public's misunderstanding 
of uhf. (3) Poor relations — even open hostility — between trade and station. 

(4) Poor signals during first days of telecasting. (5) Weakness of signal in down- 
town business section compared to residential and suburban areas. (6) Limited num - 
ber of network shows , due to difficulty in persuading sponsors to add new station. 

* * * * 

Ballyhoo by station and merchandisers in advance of debut stressed clear 
picture, neglected to mention need for special antenna . "No outdoor antenna needed 
in most cases" appeared prominently in advertisements. Most TV store windows dis- 
played large placard with replica of WFPG-TV' s test pattern and the words: "Watch 
for this test pattern on your screen Dec. 15." 

Came the dawn of last Dec. 21 and station went on air — with the usual early 
transmitter difficulties. The public swarmed to TV stores , where dealers hitched up 
the rabbit ears, got little or no picture because of lack of outside antennas. 

Public was embittered . TV set sales slumped — both uhf and vhf. Dealers 
blamed station , said it wasn't "putting out". Station blamed dealers and service- 
men, said they weren't demonstrating or installing uhf properly. And just about 
everybody blamed set manufacturers for "not telling us we'd need antennas." 

RCA sped crews to city , took measurements, found propagation "every bit as 
good as Portland, York, Wilkes-Barre and the other uhf areas." Engineers did find 
city's business section was in " low signal area ", but even there signal level ranged 
from 7800 to 16,000 uv/m with 30-ft. antenna — considerably above the 2000 uv/m 

needed for snow-free pictures and FCC's 5000 uv/m for Grade A coverage. 

Very few stores in city were set up to give uhf demonstrations : of those 
using outside antennas, many had poor installations. Distributors began calling 
meetings of their dealers to discuss ways to boost sales. 

We attended meeting this week called by big Philadelphia RCA distributor 
Raymond Rosen Co., and attended by 95 tradespeople & servicemen from 21 of Atlantic 
City's 22 RCA dealers. High brass from RCA receiver, transmitter and service depts. 
were there to explain uhf in general and WFPG-TV in particular. Theme of the meet- 
ing was: " You can't sell it unless you can show it ." Distributor offered to pay 
all but $20 of cost of complete RCA Service Co. antenna installation for each store. 

Some retailers are now displaying excellent uhf pictures ; these are the ones 
who are making the sales . Those who display no pictures or poor pictures are same 
ones who insist the TV market was "shot to hell" by new station. Everyone agrees 
there's no market now for vhf-only sets; those who buy choose vhf-uhf sets. 

One of largest local dealers — who handles one of the "big 5" brands and a 
smaller brand — complained bitterl y that he couldn't get the manufacturers to come 
to Atlantic City and tell him what was wrong with his antenna installation, or even 
advise him by mail. "They were here with their publicity crews before the station 
went on the air, though," he mourned. 

Public is gradually becoming aware that the cost of uhf conversion generally 
comes to about $75 — converter plus antenna — although there are some few residen- 
tial sections where indoor or existing vhf antennas are pulling in fine picture. 

Affiliated with CBS & NBC via microwave relay, WFPG-TV is now carrying about 
18 hours of network programs weekly, fills in with films. It goes on air at 1 p.m. 
with test pattern, begins programming at 5 . In response to dealer demands, it hopes 
to begin patterns at 9 a.m . as soon as extra transmitter operator can be rounded up. 
Station as yet has no camera , hopes to have mobile unit by summer. 

It's also looking to summer — when Atlantic City comes to life again and 
vacationers' money starts flowing — for big spurt in audience . Both trade and sta- 
tion have learned you can't sell uhf on "buyer beware" basis, and that both groups 
must work together to promote and prove local uhf TV. 


York's uhf has its problem s, too — but station-dealer relationships and 
sales of sets & converters aren't among them. Distributors and dealers we visited 
there all agreed sets are selling briskly, and that uhf has given business a boost . 

Trading area is ranked as nation's 90th market, with nearly 62,000 homes. 

City alone, exclusive of surrounding countryside, and nearby towns, is estimated to 
have some 18,000 TV sets, of which some 7000 are equipped for uhf . City is 23 mi. 
from Lancaster, whose WGAL-TV sends out NBC & CBS programs on Channel 8. 

Programming is biggest difficulty faced by Louis Appel's WSBA-TV (Ch. 43). 
Most York residents have high praise for York station's clear picture and Lancaster 
station's program s. WSBA-TV, an ABC affiliate, is on with programs 5-midnight week- 
days, goes on air before noon Sat. & Sun. Says program director Thomas J. Maloney: 

" Our entire operation was predicated on a film and network program schedule, 

originally. We've had to change that format somewhat and now we're going after lo- 
cal programming. We've discovered that we have to make our bread & butter in York , 
not New York. But it's pretty tough for a town like this to depend on local shows." 

Like all other ABC-TV affiliates , WSBA-TV is fervently hoping for approval 
of ABC-UPT merger , counting on infusion of UPT capital to raise level of ABC pro- 

gramming and sponsorship to point where it can compete with NBC & CBS affiliates. 

* * * * * 

Dealers showed good, clear pictures , using outside antennas. They said all- 
channel sets and continuous tuners dominated market — but some said they could have 
sold strips equally well if enough were available. Local Sylvania distributor, 
Careva Co., said January was record sales month for area. 

Installation was tremendous problem at first — inasmuch as the Lancaster 
station shifted from Channel 4 to 8 about same time as York station went on air, 
causing heavy drain on servicemen to install new Channel 8 antennas as well as the 
uhf equipment. Consensus was that Lancaster's channel shift aided York's uhf sta- 
tion because servicemen were able to install uhf antennas at same time as new vhf. 

- 3 - 

10 CPs INCLUDE 2 VHF, 8 UHF— TOTAL 230: Nine AM stations and one appliance dealer 
comprise this week’s batch of TV grantee s (2 vhf, 8 uhf) as total CPs since freeze 
mounted to 230. FCC skipped ahead 12 cities in Group A to 214th city , advanced only 
one step in Group B to 191st city. Week also produced first initial hearing deci- 
sion since freeze, wherein examiner James Cunningham proposed to award Denver's KLZ 
group Channel 7, favoring it over Wolfberg theatre interests (see p. 2). 

The vhf CPs : Billings, Mon t., KOOK, No. 2 (2nd for city); Texarkana, Tex . , 
KCMC , No. 6. Uhf grantees : Lansing, Mich ., WILS, No. 54 (2nd for city); Clayton , 
Mo., KFUO, No. 30 (4th uhf in St. Louis area) ; Winston-Salem, N.C ., WTOB, No. 26; 
Ashtabula, 0 . , WICA, No. 15; Longview, Tex . , East Texas Television Co., No. 32; 
Hampton, Va . , WVEC, No. 15; Newport News, Va . , WHYU, No. 33; Milwaukee , WCAN, No. 25. 

There are now 112 uncontested applications on file with Commission, eligible 
for grants without hearing if otherwise qualified — decrease of 8 since our compi- 
lation last week. Of these, 39 are vhf (4 educational), 73 uhf (9 educational) and 
they're located in 103 cities. There are 262 contested channels — 171 vhf, 91 uhf. 

Sidelights on CP-holders : Sole non-AM grantee is Arlington J. Henry, Long- 

view, Tex. radio dealer. Winston-Salem grantee is also applicant for Durham and 
Richmond. Lou Poller , part owner of Milwaukee CP, is applicant for uhf in Phila- 
delphia. Two of the grantees are identified with newspapers : WICA, Ashtabula Star- 
Beacon (Rowley); KCMC, Texarkana Gazette & News (Palmer). Clayton, Mo . grantee, 
owned by Lutheran Church-Missouri Synod, is third identified with Church groups ; 
Mormon Church controls KSL-TV, Salt Lake City, holds interest in KGMB-TV, Honolulu. 

[ For further details about grantees , see TV Addenda 16-E herewith; for com- 
plete data on these and all other applications, see TV Factbook No. 16.] 

ONE MORE VHF STARTS, OTHERS NEARING: Grantees seem to be making haste more slowly , 
whether by design or necessity, in getting new stations on the air . They're thus 
heeding the repeated advice of engineers and station equipment manufacturers, duly 
reported in these columns, and perhaps will profit by the experience of others. For 
the TV " gold rush" doesn't always pan out , certainly not immediately, simply because 
most pre-freeze "pioneers" and a few post-freeze operators have hit pay dirt. 

Careful planning and engineering , close cooperation with trade, no undue 
promises to the public about easy reception — the utter necessity for these basic 
approaches is the lesson to be learned from sometimes sad experiences of others. 

That they're learning , was indicated this week when only one new station 
got on the air — WLVA-TV, Lynchburg, Va . (Ch. 13). It took plenty of time to in- 
stall DuMont plant, set first test pattern schedules far ahead to Feb. 2 (which it 
kept) and planned commercial debut Feb. 8 (which it can make). 

It's 8th of this year , 25th post-freeze to get under way. It can be added 
to your on-the-air list now, as can Tijuana's XETV (Ch. 6), which Federal reports 
began first tests this week and which is designed to cover San Diego area . 

# 5r £ 

Next uhf are proceeding carefully , too. They should be WFMJ-TV, Youngstown 
(Ch. 73) and WROV-TV, Roanoke (Ch. 23), both RCA installations. They should get 
going within a week. WFMJ-TV ran dummy-load power up to 1 kw this week, found some 
bugs, won't put signal out until absolutely sure, then plans basic NBC-TV program 
service 3 p. m. -midnight daily. It will feed off Winona, 0. leg of the Pittsburgh- 
Cleveland microwave relay, and is down on network's "must" list for advertisers. 

Youngstown's WKBN-TV (Ch.27), which began Jan. 11, is meanwhile putting out 
excellent signal, thus giving city healthy start in uhf . 

Roanoke's WROV-TV is all set the moment RCA field engineer gives final okay, 
should start anytime next week. It will be ABC-TV outlet, plans heavy kine and film 
schedule. "We're making no rash promises , " says mgr. Frank E. Koehler, but whole 
trade looks on Roanoke area as significant proving ground for dual vhf-uhf opera- 
tion — WSLS-TV (Ch. 10) having begun operation there last Dec. 10 (Vol.8:48). 

* * * * 

Where else ? Reading's long-promised WHUM-TV (Ch. 61) may get going Monday, 
Feb. 10, with GE's first 12 kw . It's uhf ' s first high power and its coverage will be 

- 4 - 

watched intently by everybody. This week, RCA shipped uhf to New Britain's WKNB-TV 
(Ch. 30) per schedule, and next week will ship to Harrisburg’s WHP-TV (Ch. 55) and 
to WKST-TV, New Castle, Pa . (Ch. 55). Transmitter has been shipped but antenna and 
filterplexer have been holding up Baton Rouge's WAFB-TV (Ch. 28). 

On the vhf side , RCA equipment is on hand at KVOA-TV, Tucson, Ariz . (Ch. 4) ; 
KSWO-TV, Lawton, Okla . (Ch. 7) ; KTTS-TV, Springfield, Mo . (Ch. 10) ; KSCJ-TV, Pueblo 
(Ch. 5) ; WBAY-TV, Green Bay, Wis . (Ch. 2) ; KELO-TV, Sioux Falls, S.D . (Ch. 11). The 
Pueblo owners bought old CBS 5-kw transmitter, await antenna due in latter February. 
Green Bay has interim 2 kw, gets full power unit in April. KELO-TV has had trans- 
mitter long time, is waiting for 12-section antenna. 

GE shipments of both vhf & uhf , actual and planned, remain unchanged from 
those reported in recent issues, except for shipment last week of transmitter to 
KWF T-TV, Wichita Falls (Ch. 6), due on air March 1, and for scheduled Feb. 13 ship- 
ment to KGUL-TV, Galveston (Ch. 11). Of DuMont deliveries already made, KOLN-TV, 
Lincoln, Neb. (Ch. 12) and KDZA-TV, Pueblo (Ch. 3) are due to start any time now. 

f For further reports on transmitters and on upcoming new stations, see 
digests of latest data in our continuing survey, p. 5.] 

F ULL POWER of lOO kw, maximum permitted on Chan- 
nels 2-6, is much simpler to achieve — at this stage of 
equipment production — than the full ol6-kw reached on 
Channel 11 this week by WHAS-TV, Louisville (see p. 1). 

GE’s first low-band 35-kw amplifier is operating at 
KHQ-TV, Spokane, giving it full power. WCBS-TV, New 
York, has next one, should radiate 42-kw very shortly; 
42 is maximum permitted from Empire State Bldg., 1290- 
ft. above average terrain. CBS’s KNXT, Los Angeles, 
should get its 35-kw amplifier next week. Also due to 
get GE’s low-band amplifiers this month are: KPRC-TV, 
Houston; KRLD-TV, Dallas. March deliveries scheduled 
are WSYR-TV, Syracuse; KPIX, San Francisco. April 
is date for: WMBR-TV, Jacksonville; WTVJ, Miami. 

RCA has done terrific job of amplifier production. 
Following is status of its deliveries; Now in operation— 
2 5-kw Channel 2-6 units at WSAZ-TV, Huntington; WJAC- 
TV, Johnstown; WMCT, Memphis; KSTP-TV, St. Paul-, 
KXLY-TV, Spokane; 20-kw high-band unit at WKRC-TV, 
Cincinnati. Due to go on air this week or next — 25-kw 
low -band unit at WCCO-TV, Minneapolis; 20-kw high- 
band at WJAR-TV, Providence, and WNAC-TV, Boston; 
25-kw high-band at WPIX, New York. 

RCA will soon ship 25-kw Channel 2-6 amplifiers to 
following, expects them to be operating by end of March: 
WBZ-TV, Boston; KRON-TV, San Francisco; WDAF-TV, 
Kansas City; WSB-TV, Atlanta; WBTV, Charlotte; WOW- 
TV & KMTV, Omaha; WOAI-TV, San Antonio; KSD-TV, 
St. Louis. NBC’s WNBQ, Chicago, and KNBH, Los 
Angeles, now have their 25-kw amplifiers, and WNBW, 
Washington, will get its next week. Due shortly are 
shipments to WNBT, New York, and WNBK, Cleveland. 

RCA rated its first high-band amplifiers at 20-kw, 
but its latest at 25 kw. Some of the 20-kw units still at 
factory may be reworked to provide 25 kw. 

DuMont’s first 25-kw Channel 2-6 amplifier goes to 
its WDTV, Pittsburgh, in May. DuMont’s WABD, New 
York, and WTTG, Washington, are next. Also at top 
of its list are WHBF-TV, Rock Island, and WFMY-TV, 
Greensboro. DuMont’s first 50-kw Channel 7-13 amplifier 
will probably be delivered to WATV, Newark, in Septem- 
ber. Next week incidentally, DuMont may announce first 
schedule of 5-kw uhf transmitter shipments. 

Federal is building 25-kw units for all vhf channels, 
won’t ship first for 3-4 months. Standard Electronics’ 
first 20-kw high -band amplifier is now in use at WOR-TV, 
New York, and 5 more are due to be delivered by April. 
It plans to show a 40-kw vhf unit at NARTB convention 
in Los Angeles April 28-May 1, and will ship first 1-kw 
uhf transmitter in June. 

H EARING PROCEDURES were amended this week by 
FCC, which is appalled at the delays — literally years 
— which face applicants further down priority lists. 

“Cutoff date” of 20 days was changed to 30 days, 
which means that an applicant must file at least 30 days 
before hearing begins in order to join hearing. 

Hearings will start with a conference designed to 
eliminate all questions about which there is no argument. 

From now on, Commission won’t include, as issues in 
hearings, the legal, technical and financial qualifications of 
contestants — if its staff finds they meet minimum qualifica- 
tions. If an applicant thinks his opponent isn’t so qual- 
ified, it’s up to him to persuade Commission to include ques- 
tions concerning such qualifications as part of the hearing. 

As Comr. Rosel Hyde explained at FCC Bar Assn, 
luncheon Feb. 6, “It’s absurd to spend 5 days examining 
the financial qualifications of a man with $10,000,000.” 
Commission’s aim, he said, is to limit hearing to “true 
areas of conflict,” notably: (1) Background and experience 
of applicants. (2) Proposals regarding management and 
operation. (3) Programming. 

Hyde gave lawyers good-natured scolding, urged them 
not to “burden the record with trivia, minutiae, useless and 
repetitious material.” 

New procedures are effective immediately, are de- 
tailed in FCC Public Notice 53-118, Mimeo. 85760. 

New TV labor advisory committee named by NARTB: 
Robert D. Swezey, WDSU-TV, chairman; Joseph Mc- 
Donald, NBC; Frank Falknor, CBS; Donald McGannon, Du- 
Mont; Mort Weinbach, ABC; Donald Thornburgh, WCAU- 
TV; Leslie Johnson, WHBF-TV; Edward Wheeler, WWJ- 
TV; Philip Lasky, KPIX; Richard A. Moore, KTTV. New 
TV Information Committee named: Harold E. Fellows, 
NARTB president, chairman; Richard A. Borel, WBNS- 
TV, Columbus; Howard Chernoff, KFMB-TV, San Diego; 
Jack Harris, KPRC-TV, Houston; Henry W. Slavick, 
WMCT, Memphis; Charles Vanda, WCAU-TV, Philadel- 
phia; John W. Pacey, ABC-TV; David J. Jacobson, CBS- 
TV ; Gerald Lyons, DuMont; Edward D. Madden, NBC-TV. 

Academy of Television Arts & Sciences, Hollywood, 
this week announced annual “Emmy” program award win- 
ners: situation comedy, I Love Lucy (CBS) ; personality, 
Bishop Sheen (DuMont) ; public affairs, See It Now 
(CBS) ; variety, Your Show of Shows (NBC) ; mystery, 
Dragnet (NBC) ; drama, Robert Montgomery Presents 
(NBC); panel quiz, What's My Line? (CBS); children’s 
Time for Beany (DuMont); actor, Thomas Mitchell; ac- 
tress, Helen Hayes; comedian, Jimmy Durante. 


R CA TRANSMITTER plant in Camden, N. J., as we 
toured it this week, revealed vhf & uhf transmitters 
and antennas of all sizes in all stages of production. It 
was readily apparent that 1-kw uhf and 2-kw vhf trans- 
mitters are in good rate of production. The first com- 
pleted 10-kw vhf was undergoing exhaustive tests. A 
50-kw Channel 7-13 amplifier was well underway. Offi- 
cials didn’t disclose who are getting latter 2 units, or when. 
Nor would they predict availability of 10-kw uhf amplifiers. 

Many 25-kw Channel 2-6 amplifiers have been shipped 
and many more were under construction (see p. 4). We 
were told that the Ch. 7-13 amplifier, previously rated 
at 20-kw has been rerated at 25-kw. 

In nearby field, vhf & uhf antennas were being fabri- 
cated. Included were a 28-gain uhf antenna for highest 
channels and a 12-bay Ch. 7-13 antenna. RCA engineers 
say they’ve been considering 12-bay antennas for Chs. 2-3 
and 4-6. A Ch. 2-3 unit sounds like a mighty formidable 
structure — 220-ft. long, 40 tons. Only one tower erec- 
tion company in the country has said it would tackle job 
of erecting one. 

^ ^ ^ 

Our continuing survey of upcoming new stations this 
week yielded these reports on vhf grantees preparing to 
go on the air: 

KSWO-TV, Lawton, Okla. (Ch. 7) is unusual case of 
station which actually expects to beat own promise of 
starting date. Originally set for April 1 (Vol. 8:52), 
mgr. Paul Goode now predicts on-air date of already-de- 
livered RCA plant as March 1. Construction of $350,000 
TV Center 4 mi. each of city has begun, and it’s expected 
to cover Ft. Sill, Altus, Anadarko, Chickasha, Duncan, 
Waurika, Temple, Walters, Frederick and rest of cluster 
of nearby communities. O. L. Taylor is rep. 

Tacoma’s first station apparently will be News-Trib- 
nnc’s KTNT-TV (Ch. 11), giving Seattle area its second 
vhf outlet. GE equipment has been delivered, test patterns 
are presently scheduled for Feb. 20, commercial program- 
ming March 1, reports president Frank S. Baker. Weed 
TV will be national rep. 

Altoona’s WFBG-TV (Ch. 10) has its GE transmitter, 
but has encountered delay in getting antenna, which now 
looks like it will be available about Feb. 15. So it may 
take until March 1 before it gets going from tower atop 
Wopsononock Mt., just outside Altoona. H-R Representa- 
tives Inc. is national rep. It starts with interim low 
power, goes to 316-kw about May 1. 

Colorado Spring’s lagging TV set sales are attributed, 
in dispatch to Retailing Daily, to 6-day operating schedule 
of KKTV (Ch. 11), which began operations Dec. 7 but is 
off air Saturdays, as well as to technical problems pre- 
sented by local mountainous terrain. Dealers are re- 
ported eagerly awaiting second station, KRDO-TV (Ch. 
13), which has ordered RCA equipment and is due to be- 
gin in April. Dispatch said set-buying rush lasted about 
10 days after station started, then fell off. Two stations 
will perk up interest, dealers feel. 

KFBC-TV, Cheyenne, Wyo. (Ch. 5), granted only 
week ago, says it’s too early to give details, but figures 
on late fall debut. 

❖ J*« ❖ # 

From uhf grantees came these reports this week in our 
continuing survey of upcoming new stations: 

WILK-TV, Wilkes-Barre, Pa. (Ch. 34), second uhf out- 
let in that city (WBRE-TV on Ch. 28 having started Dec. 
30), now reports it won’t make anticipated February 
debut (Vol. 8:43) but looks forward to starting in latter 
April. Delay is necessitated by slowed GE shipment and 
changing of design of filterplexer, tower and other com- 

Jacob A. Newborn Jr., who has promised his WTVS, 
Gadsden, Ala. (Ch. 21) by April and who has interest in 
KBMT, Beaumont, Tex. (Ch. 31), promised in May, now 
reports his Tyler, Tex. station (Ch. 19), no call letters 
assigned yet, should get started in latter April or early 
May. GE equipment is designated for all 3 stations. 

KQTV, Fort Dodge, la. (Ch. 21) hasn’t ordered equip- 
ment yet, but starts construction on April 10, will have 
750-ft. tower and aims to start Oct. 1, reports Edward 
Breen, whose KFVD got grant week ago. John Pearson 
will be national rep. 

Salem, Ore. uhf grantee Lawrence A. Harvey (Ch. 
24) is quoted in reports from that city as stating $295,000 
will be spent on station, which is expected to be ready 
by mid-summer. No other details. Mr. Harvey is son of 
Leo Harvey, president of Harvey Machine Co., Torrance, 
Cal. (aluminum & brass products). 

“Late summer” is word now on KTVA, Austin, Tex. 
(Ch. 24), granted oilman Tom Potter, of Dallas, last 
August. GE equipment is expected in July. Austin’s 
KTBC-TV (Ch. 7) began operating last Thanksgiving Day. 
CP is also outstanding for KCTV, Austin (Ch. 18), 
granted Texas oilman Charles Henry Coffield last July 
11; he hasn’t yet indicated construction or starting plans. 

WNOW-TV, York, Pa. (Ch. 49) now reports April 1 
as target date, with DuMont equipment. Hollingbery has 
been named national rep. York already has first uhf, 
WSBA-TV (Ch. 43), which began operating Dec. 22 (Vol. 

Target of “fall of 1953” is only information yet forth- 
coming from last week’s grantee Charles Barham, Char- 
lottesville, Va. (Ch. 64), who with his wife operates AM 
station WCHV there. 

KFDX-TV, Wichita Falls, Tex. (Ch. 3), third grantee 
there, has bought old transmitter of WBEN-TV, Buffalo 
due to be shipped this month. Prime mover Darrold A.’ 
Cannan hasn’t reported starting plans yet, though rival 
KWFT-TV (Ch. 6) has been promised for March 1 by 
president Kenyon Brown. 

Educational TV grantee Connecticut State Board of 
Education, awarded CPs for Ch. 24 in Hartford, 71 in 
Bridgeport, 63 in Norwich by FCC last week (Vol. 9:5 & 
TV Addenda 16-D), is awaiting action of the current state 
legislature before it can give real consideration to equip- 
ment quotations already supplied. “If the legislature acts 
now,” reports Joseph T. Nerden, consultant on audio-visual 
education and chairman. Commissioner’s Advisory Com- 
mittee on Educational TV, “and the money is made avail- 
able with the beginning of the fiscal year July 1, 1953 [we 
should] be able to be on the air approximately 8 months 
later. This would mean that about the latter part of Feb- 
ruary, 1954 would be the earliest time we would have a 
live broadcast.” 

The 9 uhf stations now on air, in order in which 
they went on air (see Special Report) ; KPTV, Portland, 
Ch. 27; WFPG-TV, Atlantic City, Ch. 46; WSBA-TV, York, 
Ch. 43; WSBT-TV, South Bend, Ch. 34; WKAB-TV, Mobile, 
Ch. 48; WBRE-TV, Wilkes-Barre, Ch. 28; WKBN-TV, 
Youngstown, Ch. 27; WJTV, Jackson, Miss., Ch. 25; 
WEEK-TV, Peoria, Ch. 43. 

Uhf channels in 17 communities would be changed by 
proposed rule-making initiated by Commission this week 
to correct substandard spacings. Changes, listed in TV 
Addenda 16-E herewith, require no channel switches by 
any operating station, CP or applicant. Proposal is con- 
tained in FCC Public Notice 53-139, Doc. 10404. 

Waters Conley Co., Rochester, Minn., plans to begin 
manufacture of uhf converters about March 1, has leased 
Valencia Ballroom, north of Rochester, for plant space. 

T HEATRE-TV service can be provided by common 
carriers — using 10-mc video bandwidth specified by 
theatre industry — with a saving in spectrum space, money, 
manpower and materials. So AT&T attorney Ernest D. 
North told FCC at theatre-TV hearing this week, as tele- 
phone company had its “day in court” to testify on engi- 
neering and accounting aspects. He added that exclu- 
sive allocations of frequencies to theatre industry would 
remove theatre-TV service from public regulation on rates, 
discrimination among customers, etc., which apply to com- 
mon carriers. 

AT&T engineering staff mgr. Frank Cowan said pres- 
ent microwave relay system used for TV networking 
could transmit 10-mc signal with some modification. He 
described 10-mc tests conducted during last year’s demon- 
stration of Eidophor color TV at 20th Century-Fox’s New 
York office. A 440-mi. microwave loop between New York 
and Boston was equipped to accommodate 10-mc, and color 
pictures were transmitted from New York origination 
point to Eidophor equipment in New York via Boston. 
Very little difference was noted between picture piped 
directly from New York and that sent via Boston. He also 
presented cost estimates for various phases of theatre- 
TV system. 

Alliance between Western Union and theatre-TV pro- 
ponents (Vol. 9:3) was explored by Commission when 
WU’s J. Z. Millar took stand. From engineering view- 
point, he said, WU opposes idea of placing theatre TV 
outside common carrier band, “but this is a new field, and 
it is something we would like to have a part in.” Regard- 

Personal Notes: Willard E. Wallbridge, station mgr. of 
WWJ-TV, Detroit, on March 1 becomes executive v.p. & 
gen. mgr. of WJIM Inc., Lansing, Mich., operating WJIM 
& WJIM-TV, owner Harold Gross planning to take less 
active part in management as he supervises $750,000 ex- 
pansion program, including new $400,000 building and 
1000-ft. tower for 100-kw transmitter; Howard Finch 
named v.p. in charge of TV programs & production . . . 
Ralph B. Hunter, ex-NBC & WOR-TV, joins WWJ-TV, 
Detroit, as program & production mgr. . . . Roger Clipp, 
gen. mgr. of WFIL & WFIL-TV, Philadelphia, detailed by 
Triangle Publications Inc. (Walter Annenberg) to be 
business mgr. of new national TV fan magazine; firm has 
already purchased local fan papers TV Guide of New York 
and TV Digest of Philadelphia as nucleus . . . Louis Stone 
now business mgr., CBS-TV program dept., succeeding 
Henry White, resigned to return to independent production 
. . . Fred Ruegg goes from San Francisco CBS office to 
New York March 1 as asst, director of labor relations, 
succeeded at KCBS by Pete Worth ... .1. E. Hayes, techni- 
cal supervisor of Canadian Broadcasting Corp.’s TV sta- 
tions, named CBC chief engineer, succeeding J. A. Ouimet, 
now CBC gen. mgr.; W. A. Nichols named asst, chief engi- 
neer; W. G. Richardson, asst, director of engineering . . . 
Harold G. Cowgill, attorney in firm of Segal, Smith & Hen- 
nessey, who resigned to return to his home town to become 
gen. mgr. of new WTVP, Decatur, 111. (Ch. 17), due on air 
in July, has left Washington and is now supervising con- 
struction of the station . . . James L. Hollis, ex-Collins 
Radio chief of high power, high frequency transmitter de- 
velopment, has joined E. C. Page & Associates, Washington 
consulting engineers . . . Phil Fischer, v.p. of AFM Local 
47, Hollywood, placed in charge of TV-movie relations, 
succeeding late Justin Gillette . . . Edwin ( ahn, recently 
Pacific mgr. for Boyar cosmetics, named Los Angeles mgr., 
Avery-Knodel rep firm . . . Helen K. Mobberley, formerly 
with Washington stations, promoted from sales mgr. to 
gen. mgr., Forjoe & Co., national reps . . . Jack Logan re- 
signs as mgr. of operations, WMAL, Washington, to devote 
fulltime to his Telestar Productions . . . Robert W. Potter, 

less of Commission’s decision on frequencies for theatre 
TV, he added, “we are going to cooperate 100% [with 
theatre-TV interests] any way we can.” In response to 
questioning, he said WU and theatre interests have co- 
operated on plans for TV systems “all through the past 
3 or 4 years,” and that WU supplied much of the data 
for theatre-TV proponents’ cost figures (Vol. 9:5). He 
said WU embarked in 1947 on program to pi-ovide new 
transmission equipment for wideband theatre TV, is de- 
signing system around Sperry Corp. klystron tube. 

Consulting engineer A. Earl Cullum, Dallas, repre- 
senting American Petroleum Institute, argued that there 
are no basic engineering reasons why theatre-TV service 
must utilize lower microwave frequencies now allocated 
to petroleum industry and other industrial radio services. 
He suggested theatre-TV experimental work be directed 
toward frequencies not now occupied. 

RCA’s Dr. George L. Beers opposed theatre-TV pro- 
ponents’ choice of 10-mc video bandwith, said RCA equip- 
ment can accommodate 8-mc signal “which we feel is ade- 
quate” to achieve same picture quality as 35mm films. 
One of the 3 attorneys for theatre-TV interests, former 
FCC chairman James L. Fly who represented Motion Pic- 
ture Assn., has severed his connections with the group. 
Continuing as attorneys are Vincent B. Welch for MPAA 
and Marcus Cohn for National Exhibitors Theatre Com- 
mittee. Hearings will reconvene Feb. 9 when theatre-TV 
attorneys will answer Commission’s requests for clarifica- 
tion of “apparent inconsistencies” in their case (Vol. 9:5), 
after which FCC will decide whether to continue hearing. 

ex-WREX, named program director of upcoming new 
WFTV, Duluth (Ch. 38) under mgr. James C. Cole . . . 
Thomas J. Maloney, ex-Telenews consultant, now program 
director, WSBA-TV, York, replacing Wm. Lilling, resigned 
. . . Jan King, formerly with Texas stations, named gen. 
mgr. of new WTVU, Scranton, I^a. (Ch. 73), due on air in 
March . . . Michael Nidorf, ex-partner in General Artists 
Corp., well known talent agent, appointed v.p. of Official 
Films Inc. . . . Burt Balaban, program-production director, 
Paramount TV Productions, resigns Feb. 15 to become 
president of Princess Pictures Inc., TV film producer . . . 
Sylvan Taplinger, ex-Kenyon & Eckhardt, named TV-radio 
director, Hirshon-Garfield . . . Lloyd Durant, ex-Compton 
Adv., joins Biow as TV creative supervisor; Arthur Na- 
poleon, head of Biow’s TV commercial production dept., 
transferring to Hollywood office . . . Winslow H. Case re- 
signs as v.p. & creative director, Campbell-Ewald, to be- 
come v.p. of Cunningham & Walsh in charge of TV-radio 
and copy for Chesterfield account . . . Lewis S. Wechsler, 
ex-Young & Rubicam, named TV-radio director, Emil Mo- 
gul Co. 

NARTB created 4 vice presidencies by action of board 
in this week’s Florida meetings: Robert K. Richards, now 
administrative v.p.; Richard P. Doherty, v.p. for employe- 
employer relations; Ralph W. Hardy, v.p. for govt, rela- 
tions; Thad H. Brown, v.p. & gen. counsel in charge of TV 
affairs. Three-year contracts were given Richards, 
Doherty and Hardy, as well as secy.-treas. C. E. Arney Jr. 
Other staff posts remain unchanged, except that dept, di- 
rectors are now to be called “managers.” 

Riding tri-dimensional movie wave, Henry Donovan, 
of Telemount-Mntual Productions, Hollywood, says he 
plans series of 13 tri-dimensional TV films in color to be 
viewed on home receivers through special glasses. 

FCC Comr. George Sterling elected president of Old 
Old Timer’s Club, national organization of those who have 
been amateurs more than 40 years; with call of W3DF, 
he has been a “ham” since 1908. 





Telecasting Notes: By far the majority of TV stations 

on the air (95 out of 133), plus all 4 networks, now sub- 
scribe to the NARTB Code, entitling them to flash on their 
screens the NARTB Seal of Good Program Practice. As of 

_ Feb. 8, the seal will look 

slightly different, embrac- 
ing not only the words 
“Television Code Board” 
but also the Washington 
P.O. address of NARTB, so 
that televiewers can know 
exactly where to write. By 
showing address, code re- 
view board chairman John 
Fetzer says, “the board 
hopes that viewers will be 
encouraged to comment more freely and frequently on TV 
programming” . . . TV success led to MGM contract this 
week for Lucille Ball & Desi Arnaz, whose 1 Love Lucy 
(CBS-TV) is top-ranking TV show, who will be paid 
$250,000 this summer for acting in technicolor film titled 
The Long Long Trailer, relating adventures of couple on 
cross country tour in auto trailer; when she was MGM 
contract player a few years ago, Miss Ball’s salary was 
$50,000 . . . Bernard Prokter, who owns The Big Story, 
sponsored by Pall Mall and Simoniz on NBC-TV, in Holly- 
Avood to produce feature film by that name for release to 
theatres . . . Film moguls abruptly reversed stubborn pol- 
icy against TV (Vol. 9:3) and this week awarded TV rights 
to annual Academy Award presentations March 19 to 
NBC-TV for $100,000; commercial sponsor of big Holly- 
wood affair hasn’t yet been announced, but left out in cold 
was Nate Halpern’s Theatre Network TV which had been 

negotiating for theatre-TV rights'. . . Hollywood is being 
turned topsy-turvy, as hundreds of “little people,” scram- 
bling to cash in on “TV gold rush” by becoming TV film 
producers, have started old-time abandoned movie lots 
humming, writes LoAvell S. Hawley in Feb. 7 Saturday 
Evening Post article, “Look What TV’s Doing to Holly- 
wood” . . . Kling Studios reported dickering for not-much- 
used Charlie Chaplin film studio on Sunset & LaBrea, 
Hollywood . . . Farm programs \'ia TV aren’t vogue to 
extent they’ve been on radio — but Cincinnati’s WLWT is 
starting one titled Forecast, Mon.-thru-Sat., 6:45 a.m., 
slanted to interest city as Avell as farm folk, with inter- 
vieAvs Avith farmers and suggestions to houseAvives on best 
buys of AA'eek; 15-min. shoAv immediately precedes NBC- 
TV’s Today, Avill be piped also to WLWC & WLWD . . . 
Good public service: U. S. Health Service’s A Drop in the 
Bucket, special film informing local communities about 
fluorinated public drinking Avater; Dynamic Films Inc.’s 
High Tower, produced for Women’s League for Israel and 
filmed in that country, available for screenings from that 
organization, 1860 Broadway, N. Y. . . . National Council 
of Churches of Christ in U.S.A., Avhose Frontiers of Faith 
program cost $60,000, is doubling its TV program, plans 
to spend $70,000 on The Pastor Calls as one of projects . . . 
Credit course in art appreciation has been started by U of 
Utah OA r er ICSL-TV, Salt Lake City; class is called The 
World of Paintings, is offered Sun. 1-1:30 p.m. . . . Hono- 
lulu, omitted from NBC-TV’s Jan. 1 sets-in-use count 
(Vol. 9:5), noAV has 7000 in homes and about as many in 
hands of dealers, with Better Business Bureau saying 
they’re selling at rate of 100 per day, reports KGMB-TV’s 
C. Richard Evans . . . Hollingbery appointed rep for new 
KEYT, Santa Barbara, Cal. (Ch. 3), organized by Harry 
Butcher, Colin Selph, et al., and due on air next May-June. 

Network Accounts: Long-sought Bing Crosby TV shoAv 
will finally materialize under General Electric sponsorship 
on CBS-TV, with Young & Rubicam aiming for first shoAv 
in May. Format hasn’t been made knoAvn yet, but program 
Avill be filmed by Bing Crosby Enterprises for once-a- 
month showing at time still undetermined. GE noAV spon- 
sors Fred Waring Shoiv on CBS-TV, Sun. 9:30-10 p.m., 
which may be moved or dropped to make room for Crosby 
program . . . Wine Corp. of America (Mogen David wine) 
starts variety program, Bill Cullen Show, Feb. 12 on CBS- 
TV, Thu. 11:15-11:30 a.m., thru Weiss & Geller, filling, 
half of time period noAV occupied by There’s One in Every 
Family, Avhich reverts to 15-min. . . . Studebaker Corp. buys 
partic. sponsorship of All-Star Revue for Feb. 28, March 7 
& 14, on NBC-TV, Sat. 8-9 p.m., thru Roche, Williams & 
Cleary . . . Philip Morris & Co. Ltd. Inc. (Dunhill ciga- 
rettes) will move My Hero on NBC-TV, Sat. 7 :30-8 p.m., to 
Sat. 8-8:30 p.m. Avhen hour-long All-Star Revue is dropped 
in April (Vol. 9:5) ; Pet Milk Co., noAV participating spon- 
sor of All-Star Revue, will take over 8:30-9 p.m. period, 
but hasn’t selected program yet . . . Procter & Gamble Co. 
(Duz) buys Tue., Wed. & Fri. 1:30-1:45 p.m. portions of 
Carry Moore Slioiv, starting Feb. 10, on CBS-TV, Mon.- 
Fri. 1:30-2 p.m., thru Compton Adv., to fill all time seg- 
ments of program. Other sponsors: Motor Products Corp. 
(deep freezes); Pillsbury Mills Inc. (Duff’s baking mixes 
& Ballard biscuits), C. H. Masland & Sons (rugs & car- 
pets), Kellogg Co. (Gro-Pup dog food), Best Foods Inc. 
(Rit & Shinola), Stokely-Van Camp Inc. (food products) 
. . . NBC-TV’s Today, Aveekdays 7-9 a.m., seems assured 
of successful year’s operation already, Avith almost $1,500,- 
000 worth of billings already set for 1953 , including $250,- 
000 in neAv business sold in January alone; latest adver- 
tisers are John Morrell & Co. (Red Heart dog food), start- 
ing March 6, thru N. W. Ayer & Son; Trailer Coach Mfrs. 
Assn., starting first Aveek in April, thru J. Walter Thomp- 

son; Liberty Mutual Fire Insurance Co. and Polaroid Land 
Camera Co., starting mid-Feb., thru BBDO; By mart Inc. 
(Tintair home hair coloring), starting Feb. 4, thru Ruth- 
rauff & Ryan; Nash-Kelvinator Corp. (Nash Motors Div.), 
starting March 4, thru Geyer Adv.; Food Specialties Inc. 
(Appian Way pizza pie), starting Feb. 13, thru Chambers 
& Wiswell . . . And “communicator” Dave GarroAvay has 
signed year’s contract at reported $2500 a week . . . Ad- 
miral Corp. buys Golden Gloves Boxing Tournament on 
DuMont, Chicago finals March 7, inter-city bouts with 
N. Y. March 26, bouts Avith European champions June 16. 

Economics of TV vs. AM came up in novel decision 
rendered by FCC this Aveek in acting on protest of AM 
station WGRD, Grand Rapids, against granting CP for 
TV in Muskegon to Leonard A. Versluis Avho ovens WLAV 
in Grand Rapids. WGRD contended that Versluis’ OAvner- 
ship of AM in Grand Rapids and TV in Muskegon (which 
Avill seiwe Grand Rapids) AA'ould deal it economic injury 
because Versluis could offer advertisers both TV and AM. 
WGRD cited case of Sanders FCC Avherein courts held 
that an AM station is a “party in interest” if it’s affected 
economically by another AM. Commission denied WGRD 
the hearing it requested, saying that TV and AM are tAvo 
different services. “It is clear,” Commission said, “that 
other advertising or entertainment media such as news- 
papers, magazines, local moA r ie houses, or skating rinks, 
do not fall Avith in the Sanders doctrine.” Furthermore, 
FCC said, it has assigned over 2000 TV channels through- 
out nation and it is hardly in the public interest to enter- 
tain complaints of economic injury from AM stations in 
areas served by TV. Commission also pointed out that 
many AM stations have increased their reA'enues in TV 
markets. Comr, Hennock dissented, saying that difference 
between TV and AM didn’t affect the case. 

with Electronics Reports 


Trade Hepori 
February 7, 1953 

WOULD BROADEN RTMA's ELECTRONICS SCOPE: Revampi ng of RTMA and change of name to the 
" Electronics Manufacturers Assn ." is getting serious consideration — though a good 
many among top echelons of the big TV-radio trade association, particularly the long 
dominant receiver manufacturers, have yet to be persuaded. 

Fact that sales of electronics equipment to armed forces have exceeded TV- 
radio during last 3 years, dollar-wise, notwithstanding huge growth of TV industry, 
has led to proposal that will be considered by committee instructed to study idea 
and report to next meetings of RTMA board in Los Angeles, April 15-17. 

Board "accepted in principle " proposals for complete reorganization and ex- 
pansion at New York meeting Feb. 6, with view to reorienting toward expanding mili- 
tary and industrial electronics fields. T hese were main proposals in report by 
RTMA director E. K. Foster, Bendix, and C. B. Thornton, Hughes Aircraft Co. : 

(1) Change name of organization to reflect coverage of entire electronics 
field. (2) Set up division to serve manufacturers of advanced electronics products. 
(3) Develop technical standards , and contract specifications for advanced electronics 
in military and commercial fields. 

Executive committee of RTMA technical products div . was ordered to come up 
with concrete recommendations. It's headed by ex-president Robert C. Sprague , and 
includes Max Balcom , Sylvania ; W.R.G. Baker , GE ; Fred Lack , Western Electric; Arie 
Liberman , Talk-A-Phone ; Leslie F. Muter , Muter Co. ; and Messrs. Foster & Thornton. 
Ex-officio members are president A.D. Plamondon Jr . and gen. counsel Glen McDaniel . 

Full membership would have to approve amendments to by-laws for any such 
sweeping reorganization. 

SIGNS POINT TO CONTINUING BIG OUTPUT: Record January production of 718,378 TV units 

— and it v/as generally reported excellent month for retail sales, too — gets the 
industry off to flying 1955 start and lends force to RTMA estimate of 7,000,000 TVs 
for this year in letter to NPA Feb. 6 asking for 2,110,000 lbs. of alnico 5 magnet 
material for speaker industry, up nearly 350,000 lbs. from 1952 allotment. 

RTMA said increase is needed to cover not only 7,000,000 TVs but 12, 000.000 
radios & 1,500,000 phonographs , plus speakers for replacements, intercoms, public 
address systems, etc. RTMA said its figures are "based on the actual usage during 
1952 and the most conservative estimates during 1953 [and] represent the consensus 
of the set industry. " But NPA sees no letup in cobalt and nickel shortage s, and 
warned magnet makers they'll have to "stretch" an inadequate supply (see p. 11). 

The 1952 production was 6,096,279 TVs, 9,711,236 radios, 1,000,000 phonos. 
Retail sales during 1952 are estimated at 6,144,990 TVs and 6,878,547 radios. Fac- 
tory inventories of TVs at end of 1952 were 104,809, of radios 190,269. Distributor 
inventories were 404,315 TVs and 571,275 radios. No figures on dealer inventories. 

si. vl^ 

End of wholesale-retail price controls on TV-radio parts came Feb. 6. OPS 
officials say they understand President Eisenhower will exempt manufacturers also 
with another order in week or two, in line with his State-of-the-Union message call- 
ing for orderly decontrol of prices. TV-radios have already been decontrolled. 

But t his news is tempered by the prospect that some form of consumer credit 
control akin to Regulation W , killed in last Congress, might be revived. The au- 
thoritative Wall St. Journal reporter George Cruikshank wrote Feb. 6 that some of 
the President's closest advisers are urgin g him to seek consumer credit controls to 
fight inflation and that matter was discussed in last week's meetings with Sen. Cape- 
hart (R-Ind. ) and Rep. Wolcott (R-Mich.), chairmen of respective banking committees. 

Early meeting with Federal Reserve Board chairman Wm. McChesney Martin is 
reported planned by President. Martin is said to be concerned over mounting install - 



ment debt , estimated by FRB now at $100 average for every man, woman and child. It's 
known he frowns on practice, widespread in the TV-appliance and other industries, 
of small down payments and unlimited time to pay balance. 

# * * * 

Predictions of more TV price increases bore fruit this week when 8 Admiral 
models were hiked $10 to $60 (see Topics & Trends). And all through the trade it 
was said February consumer selling was down from January , though that's seasonal. 

At San Francisco's Western Furniture Mart this week, however, TV business was brisk 
— with dealers reported showing preference for name, quality and prestige over price 
and with 21-in. models dominating, as at Chicago marts last month (Vol. 9:2). 

RTMA's fourth January week , ended Jan. 30, saw production jump to 198,489 
(11,359 private label) from 190,649 the preceding week; it was 4th straight week of 
upward output. Factory inventories dropped to 155,456 from 156,958. Whole month's 
TV output of 718,378 (preliminary) compares with 404,933 in January 1952, 650,700 
in January 1951 and 438,700 in January 1950. 

Radios also got off to good January start , totaling 1,029,951 output at end 
of month, compared with slightly less than 600,000 in January 1952. In Jan. 30 week 
283,081 radios were produced (140,784 private) and factory inventories were 257,200. 
Week's radios were 90,378 home sets, 22,533 portables, 53,196 clock, 116,974 auto. 

Trade Personals: Wallace C. Johnson, Admiral sales 

v.p., names following regional mgrs. in realignment of 
territories: William H. Neil, St. Louis; Charles F. Gill, 
ex-Capehart-Famsworth Washington, to Kansas City; 
Ralph C. Routsong Jr., ex-Admiral Washington sales mgr., 
to Louisville . . . Adm. Walter A. Buck, RCA Victor exec, 
v.p., off on 2-month business & vacation trip to California 
and Hawaii . . . Ernest A. Marx, director of DuMont inter- 
national div., left Feb. 4 on 6-week trip to survey TV- 
electronics in 6 Latin American countries . . . Wm. A. 
Damerel promoted from asst, to president Jerome E. 
Respess to v.p., LaPointe Electronics Inc. (name changed 
from LaPointe Plascomold Corp.), succeeded by Milby M. 
Hancock, ex-gen. mgr. . . . Henry A. Crossland, ex-Phila- 
delphia mgr. of GE electronics div., appointed special prod- 
ucts sales mgr., GE receiver div. . . . C. R. Bower, ex- 
Emerson Denver mgr., named Sylvania TV-radio div. sales 
mgr. there; Robert K. Burbridge, ex-sales mgr. of Bi-State 
Distributing Corp., Omaha, named Cleveland sales mgr. 
. . . T. R. Mathews, ex-Stromberg-Carlson distributor mgr., 
named Raytheon eastern sales mgr. for TV-radio . . . 
Ralph J. Mowry, district mgr., GE major appliance div., 
elected president of Electric Institute of Washington . . . 
Elbridge Titcomb, DuMont Dallas service mgr., promoted 
to regional sales mgr. there . . . Robert V. Aiman named 
Hallicrafters Pittsburgh district mgr., replacing Charles 
Rexford, resigned . . . John Thuet, ex-Allied Appliance Co., 
Boston, named Sylvania Philadelphia sales mgr. . . . Mal- 
colm Ross, ex-Majestic, Emerson & Sylvania, named pur- 
chasing director, Pacific Mercury TV Mfg. Co., will reside 
in Van Nuys, Cal. . . . George Halsted, ex-Cadillac Motors, 
appointed to Motorola’s newly created post of field training 
mgr. under sales training mgr. Kip Anger . . . Phil G. Kerr, 
ex-St. Louis regional sales mgr., appointed asst. mgr. of 
branches of Admiral Corp. 

GE awarding 50 fellowships for science study at Union 
College, Schenectady, to teachers from 13 states and the 
District of Columbia for 6-week program, June 28-Aug. 7; 
deadline for applications (to the college) is Feb. 15. RCA 
this week awarded $800 scholarship for current academic 
year to 18 students majoring in science and engineering, 
including one woman science major at Wellesley. 

John H. Bose re-elected president of Radio Club of 
America for 1953; others re-elected: Ralph R. Batcher, 
v.p.; Joseph Stantley, treas.; Frank H. Shepard Jr., corre- 
sponding secy.; Frtmk A. Gunther* recording secy. 

Robert C. Sprague’s nomination as Undersecretary of 
the Air Force (Vol. 9:3) may not be sent to Senate, despite 
desire of President Eisenhower and Secretary of the Air 
Force Harold Talbott to have him on their defense team. 
Reason is attitude of many Senators that such high level 
officials must divest themselves of stockholdings in com- 
panies doing business with the Govt. Ex-RTMA president 
“Bob” Sprague has resigned from big electronic compo- 
nents company he founded and headed until his brother’s 
election as president last week, but there’s little disposi- 
tion now in the Administration to risk another Senatorial 
hassle over stockholdings such as Secretary of Defense 
Wilson and the Army, Navy and Air Force Secretaries had 
to go through before they were confirmed. Sprague, 53, 
graduate of Annapolis and MIT and regarded as ideally 
suited for the job, is reluctant to sell his big Sprague Elec- 
tric Co. holdings and has promised he would have no part 
in govt, contracts; moreover, his firm’s dealings with 
Govt, are largely indirect, as vendor of parts to defense 
contracts. If nomination is dropped, it’s presumed he will 
return to his company. 

Small business is doing all right for itself in defense 
orders, in opinion of Raytheon’s E. F. Leathern, who notes 
that companies with fewer than 500 employes received 
52% of Raytheon’s $57,000,000 subcontracting business 
and 81% of orders they were capable of handling during 
first 9 months of 1952. Mr. Leathern, asst, to president 
Charles F. Adams Jr., used occasion of a formal report 
this week to Air Force Small Business Subcontracting 
Program Committee to cite his company’s policies as in- 
dicative of those followed by other large concerns, taking 
issue with reported belief and periodic complaints of small 
businesses that they were left out in cold in defense sub- 

Admiral will offer continuous uhf tuner as optional 
equipment on new sets for $50 extra, while continuing to 
promote strips as best approach to uhf reception in most 
areas. New tuner won’t be shipped for month or so, will 
be plugged for use in areas “where 4 or more uhf stations 
may be licensed.” 

Steve Hannagan, 53, one of country’s top press agents, 
who included Admii’al Corp. among clients, died Feb. 4 
in his hotel room in Nairobi, Kenya Colony, after heart 
attack. He was on air tour of Near East and Africa for 
Coca-Cola Export Co. 

- 10 - 

Topics & Trends of TV Trade: Boom in phonograph 

industry is really rolling, with normal Christmas upswing 
for players & records spilling through January, usually a 
slow month. So great is demand for players that industry 
spokesmen this week told NPA officials number of manu- 
facturers is expected to double this year, with boom likely 
to continue through 1953, although they frankly were at 
a loss to explain extraordinary rush. Meeting in New 
York last week end of Phonograph Industry Committee, 
representing RTMA, Record Industry Assn, of America & 
Phonograph Mfrs. Assn., produced plans for city-by-city 
survey of consumer purchases of tape recorders & phono- 
graphs, scheduled tentatively to begin in Buffalo in Sep- 

As manifestation of boom, Feb. 7 Billboard, long a 
barometer of record industry, reported December & Jan- 
uary record sales were highest ever, depleting dealer in- 
ventories and resulting in demands on manufacturers for 
more and more discs. RCA Victor’s Jan. sales were up 
20% over Jan. 1952; Columbia’s Dec. sales up 15% over 
Dec. 1951, Capitol up 40% same month. 

* * * * 

Picture tube sales for 1952 totaled 6,120,292 valued at 
$139,208,649, up nicely from 4,434,126 worth $106,150,834 
in 1951 but considerably below 1950 record of 7,473,614 at 
$198,737,428, reports RTMA in year-end roundup this week. 
The 1952 total for first time represents sales of all manu- 
facturers, not only RTMA members. Trend to larger tube 
sizes is reflected in compilation showing 98% were 16-in. 
or larger compared to 95% in 1951 and 72% in 1950. For 
December, sales were 852,501 worth $20,394,042, down 
slightly from 876,712 valued at $21,472,381 in November. 
Receiving tube sales for 1952 totaled 368,519,243 worth 
$259,116,089 compared to 375,643,697 in 1951 and 382,960,- 
599 in 1950. Of 1952 sales, 222,743,526 went for new 
sets, 82,768,037 replacement, 18,004,841 govt., 13,563,907 

Demand for TV & auto antennas this year will be 50% 
above 1952, and will result in disappearance of industry’s 
traditional summer slump. Thus representatives of 10 
antenna manufacturers, at NPA industry advisory com- 
mittee meeting this week in Washington, described an- 
ticipated upsurge in their business as result of demand 
arising from: (1) new TV stations and channel shifts of 
existing ones; (2) biggest market for replacement TV 
antennas to date; (3) higher levels of auto production 
(75% of new cars are radio-equipped at factory). Manu- 
facturers told NPA inadequate allotments of copper and 
aluminum, together with difficulties in placing mill orders, 
may keep them from satisfying 1953’s heavy consumer 

Admiral raised prices on eight 21 -in. models by $10 to 
$60 this week. Keeping leader 17-in. models unchanged, 
lists on mahogany plastic console went up from $270 to 
$280; blonde $300 to $330; open-face walnut $310 to $340. 
mahogany $340 to $370, maple $350 to $360; half-door ma- 
hogany $320 to $350; mahogany upright combination $360 
to $370; blonde laydown combination $470 to $510; mahog- 
any laydown $450 to $490 (with cylindrical tube $490 to 
$530 & $530 to $590). 

Hijacked load of Sylvania TV & radio tubes, stolen 
Feb. 3 when truck was held up in front of warehouse on 
West 26th St., New York, comprised unmarked goods 
which Sylvania officials fear may quickly be disposed on 
market with little chance of tracing them to thieves. Ship- 
ment was fully insured. 

Federal Trade Commission hearing on complaint Syl- 
vania in 1949 sold radio tubes to Philco for 7-9tf less than 
to own distributors (Vol. 6:2,8:46) resumes Feb. 9 in 

P RO FOOTBALL’S TV policy took heavy beating from 

parade of Govt, witnesses this week as Justice Dept, 
ended its direct case in anti-trust suit against National 
Football League in Federal District Court in Philadelphia. 
Govt, attorneys bolstered their case with RTMA set-pro- 
duction statistics, minutes of NFL club-owners’ meetings, 
and TV-i'adio station officials, who charged that TV-radio 
restrictions angered the public and damaged their busi- 

Govt, is attempting to show that club-owners con- 
spire to restrict individual TV-radio rights of each team 
in violation of Sherman anti-trust act. Judge Allan K. 
Grim continued to overrule objections of defense attorneys, 
who are expected to base their own case on grounds that 
TV-radio restrictions are “reasonable” necessity to pre- 
serve their business and that public isn’t entitled to “free 
football.” Meanwhile, despite Govt, promises that it will 
sue college football if current suit is successful, National 
Collegiate Athletic Assn, proceeded with plans to name 
TV committee this week end to draw up “controlled” TV 
program again for 1953 season. 

In first 2 weeks of NFL trial, these witnesses ap- 
peared: James W. Seiler, American Research Bureau; 
Hugh Beville, NBC research; C. M. Weld, Rand-McNally; 
Martin Codel, Television Digest ; J. Frank Beatty, Broad- 
casting Magazine ; Sol Schildhause, FCC Renewal Branch; 
Clair McCollough, WGAL-TV, Lancaster; Elmer Gibbons, 
KVON, Napa, Cal.; Herbert Stewart, ex-WICU, Erie; 
Charles Mallory, KSJO, San Jose, Cal.; Wm. F. E. Long, 
RTMA; Robert Pierce, WDOK, Cleveland; David Klein, 
The Pulse Inc.; Gordon McLendon, former owner of de- 
funct Liberty Bcstg. Co., now v.p. of KLIF, Dallas, KLES, 
Houston, and KLEP, El Paso; Lee K. Beznor, WOKY, 
Milwaukee; Don Wirth, Neenah, Wis.; Carl Gretz, Gretz 
Brewing Co. 

Distributor Notes: Admiral consolidates its 7 factory 
distributorships into 2 corporations: Admiral Distributors 
Inc., New York (combines N. Y. & Chicago operations) 
and Admiral Distributors Inc. (in charge of Boston, Mil- 
waukee, San Francisco, Los Angeles, San Diego); elects 
Earl Erickson v.p. & gen. mgr. of its Chicago div., Michael 
J. Nicolin v.p. & gen. mgr. of San Diego div. . . . RCA 
Victor Distributing Co., Detroit, names Walter Ruthenberg 
appliance mgr.; Southern Wholesalers Inc. (RCA), Wash- 
ington, names Ralph M. Lane gen. sales mgr., replaced as 
TV-radio sales mgr. by Frank Levine . . . DuMont Dallas 
factory branch sales mgr. Robert Cheshire resigns . . . 
Raytheon names Goyer Supply Co., Greenville, Miss.; Tri- 
State Distributors, Spokane, Wash. . . . Motorola Chicago 
opens Rockford branch. 

TV dealer trips to Europe look like they’re becoming 
commonplace. Following lead of Westinghouse (Vol. 8:52), 
Admiral and GE this week announced sales contest trips 
to Europe, including stopovers in London during corona- 
tion June 2. All-expense 11-day trips to London, Pai-is 
and Nice, flying from New York May 24, will go to first 49 
Admiral dealers who buy 75 TV-radio-phonograph com- 
binations in February. Winners unable to make trip will 
each receive $1500 savings bond. In addition, Admiral 
said it will finance vacation trips to Virgin Islands in June 
for limited number of dealers who exceed sales quotas, but 
didn’t disclose details. GE will pay expenses for 2 TV- 
radio dealers and their wives for week in Europe beginning 
May 27 as top prizes in 8-week sales contest starting 
March 2. 

Wells-Gardner, specializing in private label TV pro- 
duction, next week opens own store at 715 Michigan Ave., 
South Bend, Ind., second in planned expansion into own 
direct-to-consumer distribution. First was in Saginaw, 
Mich. All will be within 300 miles of Chicago. 


Electronics Reports: Future of materials controls under 
new Administration is in doubt, but belief is widely held 
that many of NPA’s control orders will be rescinded in 
line with President Eisenhower’s policy of retaining only 
those controls necessary to defense program. Controlled 
Materials Plan itself may be superseded by program 
merely giving defense production priority on materials in 
place of current policy of rationing materials to all users — 
military, defense and civilian. As alternative, CMP could 
be “open-ended,” permitting users to purchase materials 
on open market after all CMP orders have been placed. 
Among NPA orders slated to be abandoned is color TV 
order M-90. Announcement of new materials control 
policy is expected very soon. 

Lifting of price controls on copper is expected to ease 
shortage considerably, but at expense of higher prices. 
Coming into copper mai’ket then will be: (1) scrap copper, 
which has been held back in anticipation of end of con- 
trols, and (2) higher priced foreign copper. DPA this 
week increased second-quarter aluminum allotments for 
manufacturers of TV-radio and other consumer goods from 
55% to 60% of average quarterly base period use, and 
further increases may be granted in view of increased 
aluminum imports from Canada and improvement in 
Northwest power situation. 

President Eisenhower this week abolished the De- 
fense Production Administration (DPA), whose functions 
will be absorbed by reorganized Office of Defense Mobiliza- 
tion (ODM) under acting director Arthur S. Flemming. 
ODM will be completely revamped, and such DPA bodies 
as Electronics Production Board (Richards W. Cotton, 
chairman) are expected to lose their semi-independent 
status and come under new programs & planning branch of 
ODM. As for NPA — now nominally under Commerce 
Dept. — it’s expected to be consolidated more fully into 
Commerce, its industry divisions being integrated into 
Office of Foreign & Domestic Commerce. Some of its func- 
tions related directly to defense program may be trans- 
ferred to ODM. In the transfer, many DPA & NPA em- 
ployes probably will be dropped. 

* * * * 

There’s been no letup in shortages of nickel and cobalt 
— nor is any in sight. NPA officials made this clear at 2 
industry advisory committee meetings in last 2 weeks. 
Nickel and cobalt are vital metals in magnets used in loud- 
speakers and TV focusing devices. Permanent magnet in- 
dustry advisory committee was told this week there is “no 
justification for any optimism about increasing cobalt and 
nickel supplies in the near future,” and that no appre- 
ciable change in NPA’s method of allotting these scarce 
metals is in view. Both military and civilian demands 
for magnets will be considerably greater in 1953 than 
1952, NPA said. Some 80% of cobalt supply now goes to 
military production, particularly jet engines. NPA plans 
to launch conservation program, aimed at reduction in 
size of speaker magnets, standardization of magnet sizes 
and salvage and reclamation of discarded magnets. Loud- 
speaker manufacturers last week told NPA they had no 
significant materials problems and no acute labor prob- 
lems, but anticipate increased demand for TV & phono- 
graph loudspeakers this year. 

* * * * 

Canadian Aviation Electronics Ltd., Montreal, already 
exclusive licensee for manufacture of DuMont TVs in 
Canada, named sole sales rep for TV transmitting and 
associated equipment in anticipation of TV expansion in 

Capitol Records merged this week with Cetra-Soria, 
American recording firm dealing almost exclusively in 
Italian opera records, under agreement providing for dis- 
tribution of one another’s records here and in Italy. 

Financial & Trade Holes: Merger of Emerson and 

Webster-Chicago (Vol. 8:51 & 9:4,5) has been abandoned 
— explained by Emerson president Benjamin Abrams as 
due to “opposition and dissension which makes the trans- 
action no longer attractive to Emerson.” Both companies 
held stockholder meetings Feb. 4 to consider merger — 
Emerson in New York, Webster in Chicago — but tally of 
proxy votes was never announced. Emerson board re- 
ported to stockholders it had “exercised the right to aban- 
don the merger [in view of] opposition on the part of some 
of the Webster-Chicago stockholders, as well as apparently 
sharp dissension within the Webster-Chicago Co.” Oppo- 
sition was spearheaded by Martin C. Remer, president of 
Chicago investment firm of Remer, Mitchell & Reitzel Inc., 
who charged Webster was being sold too cheaply. 

“Webster-Chicago will continue as a corporate entity 
as in the past,” Webster president R. F. Blash told stock- 
holders. He said no changes are contemplated in firm’s 
board or active management. He estimated company’s 
December earnings at $240,000, partly recouping net loss 
of $367,052 for first 11 months of 1952. On basis of un- 
official proxy count, proponents of merger were short about 

20.000 shares of the 300,000 (out of 450,000 shares out- 
standing) necessary to carry the merger, Mr. Blash said. 

At Emerson meeting, Mr. Abrams predicted industry 
would sell 7,500,000 TVs and 10,000,000 radios in 1953, and 
forecast over-all industry billings at record $5 billion. He 
said Emerson’s earnings are currently running at 2% 
times rate in same period last year. Replying to a stock- 
holder, he said Emerson “continued to rank fifth or sixth” 
in TV field, but had lost ground in radio since advent of 
TV. He forecast Emerson’s 1953 production as 500,000 
TVs, 1,000,000 radios, in addition to military order backlog 
of more than $50,000,000. He predicted FCC approval of 
compatible color system, and said Emerson “plans to pro- 
duce color TV receivers on a limited scale starting in the 
early part of 1954.” 

* * * * 

Sparks-Withington reports net income of $454,341 
(49$ a share) on sales of $15,122,298 for 6 months ended 
Dec. 31, compared with $199,033 (21$) on sales of $10,302,- 
051 same 1951 period. President John J. Smith attributes 
increase to greater TV sales, defense work, and improved 
sales of Canadian subsidiary, Spai'ton of Canada Ltd., and 
predicts that entire TV industry sales volume will be 

6.500.000 in 1953. Company plans to expand its TV-radio 
div. warehousing system and will launch 12-month ad 
campaign in March. 

LaPointe Plascomold reports net income of $52,991 
(16$ a share on 320,000 shares) on sales of $3,348,214 for 
year ended Oct. 31, compared with $77,137 (34$ on 230,000 
shares) on sales of $2,333,061 for 1951. Company, which 
formally changed its name to LaPointe Electronics Inc. at 
annual stockholders meeting, also reports record estimated 
earnings before taxes of about $100,000 on sales of more 
than $1,000,000 for first 2 months of 1953 fiscal year. 

Dividends: Magnavox, 37%$ payable March 16 to 
stockholders of record Feb. 25; Indiana Steel Products, 
25$ March 10 to holders Feb. 20; International Resistance 
Co., 5$ March 5 to holders Feb. 10; General Precision 
Equipment Corp., 25$ March 15 to holders Feb. 25; Balti- 
more Radio Show (WFBR), 10$ March 1 to holders Feb. 16. 

Clevite Corp., Cleveland, has bought majority stock 
interest in Transistor Products Inc., Boston firm formed in 
March 1952 to develop and manufacture transistors and 
germanium diodes. Dr. Roland B. Holt, former director of 
Harvard’s Nuclear Research Laboratory, is president. 
Brush Electronics Co., another of the Clevite companies, is 
also engaged in transistor research. 

12 - 

S ETS-IN-USE FIGURES, compiled monthly by NBC 
Research and subject of constant controversy, plus 
other statistics for measuring audiences, etc., may be de- 
veloped soon by independent researchers supported by 
NARTB and other industry interests. At least first step 
toward that goal, which NBC research chief Hugh M. 
Beville has repeatedly said his company would gladly sup- 
port (Vol. 9:5), was taken at Feb. 5 meeting of NARTB- 
TV board in Belleair, Fla. 

Dr. Franklin R. Cawl, ex-U of Pennsylvania professor, 
now president of Market Research Council and v.p. <?f 
American Marketing Assn., appeared before board to 
outline proposal for comprehensive measurements of TV 
“circulation.” Committee was appointed to “consult with 
appropriate individuals in the TV industry” — meaning, 
presumably, the networks, RTMA, possibly also AAAA 
and ANA, all of whom have stake in accurate figures. 

NARTB committee comprises Campbell Arnoux, 
WTAR-TV, chairman; Clair McCollough, WGAL-TV & 
WDEL-TV; Kenneth Carter, WAAM. Said TV board 
chairman Robert D. Swezey, WDSU-TV : “One of the most 
challenging problems facing the TV medium today, and 
those who use its facilities to sell merchandise and service, 
is the selection of a uniform system for mteasuring cir- 
culation. Dr. Cawl has presented to us a formula for such 
measurement which deserves the serious reflection of all of 
those who are in TV broadcasting and all of those who 
use it as an advertising medium.” 

In other actions, the TV board approved budget of 
$734,302, which includes radio board needs; approved new 
members to bring TV total to 117 stations, 4 networks; 
allocated $3000 to All-Industry TV Tax Committee; ap- 
proved “staggered” terms for 5-member TV Code Review 
Board. Next meeting of TV & Radio boards will be held 
in Washington June 17-19. 


Two new NBC vice presidents under new regime of 
president Frank H. White were authorized by board Feb. 
6 — William H. Fineshriber Jr. named v.p. & gen. mgr. of 
the networks and David C. Adams promoted from director 
to special projects to v.p. for administration. Both re- 
port to John K. Herbert, v.p. in charge of networks and 
sales. Fineshriber, 44, recently resigned as executive v.p. 
of Mutual Broadcasting System and of General Teleradio 
Inc. (W'OR & WOR-TV), was right hand man at MBS 
when White was that network’s president. Adams, 40, 
came to NBC from FCC in December, 1947 as asst. gen. 
counsel under ex-FCC chairman Charles R. Denny, who 
first joined NBC as general counsel, now is v.p. in charge 
of owned-&-operated stations, public relations and staff 
engineering. Fineshriber has had 20 years of network 
experience; Adams played leading role in recent revision 
of radio rates and in integration of TV-radio operations. 
President & Mrs. White were in his home town of Wash- 
ington Feb. 6 for reception by Mr. & Mrs. F. M. Russell, 
preliminary to Radio Correspondents Assn, dinner. 

Sidney N. Strotz, ex-NBC v.p., heads group involved 
in $4,000,000 purchase of Coca-Cola bottling works in 
Pittsburgh and other Pennsylvania communities; he plans 
to move there from Los Angeles. Among stockholders are 
Niles Trammell, ex-NBC president, and attorney Thomas 
p. Johnson, secy, of Pittsburgh Pirates and 45.5% owner 
of WENS (Ch. 16), due to start next fall. 

Loew’s Inc. filed suit this week in Los Angeles Fed- 
eral Court against Los Angeles Times’ KTTV, Paramount 
Television Productions Inc., Cornell Films and Harman- 
Ising Pictures, charging latter firm with copyright in- 
fringement and breach of contract in distributing to TV 
package producers 18 animated cartoons Loew’s contends 
were made exclusively for its use (MGM). Suit asks 
$500,000 damages and injunction to prevent KTTV and 
other defendants from using cartoons. 

ABC-UPT merger decision is understood to have been 
reached by FCC at final meetings this week, with official 
release due momentarily. While Comr. Hennock alone is 
said to oppose United Paramount’s absorption of ABC, it’s 
not certain whether majority will also approve sale of 
UPT’s WBKB, Chicago, to CBS for $6,000,000 as part of 
merger agreement, and whether majority will rule Para- 
mount Pictures Corp. doesn’t control DuMont. Backscene, 
there has been considerable activity on part of principals, 
particularly on Capitol Hill where Senator Tobey 
(R-N. H.), chairman of powerful Interstate Commerce 
Committee, has been quiet lately about his announced plans 
to hold hearings but is known to have been consulted by 
Comr. Hennock. He has referred to her as a “great” pub- 
lic servant, despite Senate Judiciary Committee’s failure 
last year to approve her nomination for Federal district 
judgeship in New York after long closed hearings. Also 
extremely active against merger have been representatives 
of DuMont, opposing it on grounds it means eventual movie 
control of TV networks, and Zenith Radio, an applicant for 
Channel 2 in Chicago, to which WBKB is supposed to shift. 
Though Senate committee chairmen, whether Democratic 
or Republican, have traditionally been held in “fear” by 
FCC, majority of Tobey ’s committee and many other Sena- 
tors familiar with pi-oject are understood to favor the 
merger. Pending decision not only has ABC-UPT people 
on tenterhooks but is eagerly awaited by all ABC affiliates 
and employes — convinced there’s nothing wrong with their 
financially rocky and poor third-ranking network (both TV 
& radio) that money, know-how and programs cannot cure. 

Five uhf applications and one for vhf, along with 6 
dismissals of pending applications, this week brought total 
now awaiting FCC action to 727, of which 272 are for 
uhf. Only vhf was that for Channel 10 in Columbia, S. C., 
filed by group headed by WIS mgr. Richard Shafto; it 
supersedes old application with new one with some new 
principals, including part owner of local WMSC who is 
selling that station. The uhf applications were for El 
Centro, Cal., Ch. 16, by Hollywood producer Sidney A. 
Franklin Jr., who is also an electrical engineer; Des 
Moines, la., Ch. 17, by Duluth-Superior group operating 
WEBC and other stations; Chester, 111., Ch. 59, by owners 
of KSGM, Ste. Genevieve, Mo.; Princeton, 111., Ch. 52, by 
M. R. Lankford (WRAY) ; Indianapolis, Ch. 26, by 
WBAT, Marion, Ind., first opposition to Empire Coil Co. 
application filed last week (see TV Addenda 16-D). [For 
further- details about foregoing applications, see TV Ad- 
denda 16-E herewith; for complete listings of all post- 
freeze applications, grants, new stations, hearings, etc., 
see TV Factboolc No. 16 with Addenda to date.] 

TV-radio giveaway programs are legal, 3-member 
Federal statutory court ruled in 2-1 decision in New York 
Feb. 6, upsetting FCC’s 1949 ruling that such shows were 
lotteries (Vol. 4:32,34 & 5:34-39). Suit was brought by 
ABC and joined by CBS & NBC. Federal courts had en- 
joined FCC from enforcing ruling until legality had been 
decided. In majority opinion, Judge Vincent L. Leibell 
wrote that giveaway is not lottery so long as participant 
in show does not have to contribute to “pot” from which 
prizes are awarded. Court upheld FCC on its refusal to 
renew license of station broadcasting (1) information on 
lottery, or (2) contests where participants are required to 
provide money or anything of value. Judge Charles E. 
Clark dissented, charging decision will “promote more con- 
fusion than it allays.” 

New officers of Federal Communications Bar Assn., 
elected Feb. 6: Fred W. Albertson, president; Vincent B. 
Welch, 1st v.p.; Percy H. Russell Jr., 2nd v.p.; Everett D. 
Johnston, secy.; Robert M. Booth Jr., treas.; Wm. J. Demp- 
sey & Stephen Fletcher, executive committee; Arthur W. 
Scharfeld (retiring pres.), delegate to American Bar Assn. 





i IS iJ y 


a *53 

February 14, 1953 


Lmm f 

In this 

r The UHF Markets: Wilkes-Barre-Seranton, page 1 
17 CPs Granted, Second Largest Group, page 3 
. Macon Grant Spurring AM Combinations, page 4 
4 More Stations on Air — Total Now 137, page 5 
Merger Approval Puts Backbone Into ABC, page 5 

Reports on Upcoming New TV Stations, page 7 
Does Decontrol Signal More Price Hikes? page TI 
Tabulation of 1952 Set Shipments to States, page 12 
Sprague Not Taking Air Force Job, page 13 
Color Speculation Prompted by New Field Tests, page 14 

(for Complete Text of Revised NTSC Color field Test Specifications, See Supplement No, 75-A Herewith) 

REVISED SETS-IN-USE & MARKET FIGURES: We are sending you herewith, as a substitute 
for the table and explanatory notes on pp. 260-261 of TV Factbook No. 16 , a revised 
table which not only brings the sets-in-use figures up to date as of Jan. 1, 1953 
but also corrects erroneous market figures appearing opposite some of the cities. 

We urge you to paste this Special Report over Factbook p. 260 and use it in lieu of 
the tables in the Factbook. Errors were partly of our making, partly NBC's, due to 
the inadvertent dropping of digits — and in several instances they did real injus- 
tice to certain markets, which have quite justifiably registered complaints. Rather 
than publish an Errata Notice, we felt we could render better service by simply re- 
peating the department with all corrections ready-made. Extra copies of this Special 
Report are available to all subscribers and all Factbook purchasers on request. 

THE UHF MARKETS: WILKES-BARRE-SCR ANTON: Wilkes-Barre is a TV boom town . Sparked by 
an engineering father-&-son team of veteran broadcasters, in 6 short weeks uhf has 
proved itself in this heavily populated northeastern Pennsylvania coal mining area. 

Bow-tie antennas have changed skyline of Wilkes-Barre and neighboring areas ; 
that was first thing we noticed in our visit there this week — part of our con- 
tinuing survey of the new uhf markets. 

We heard the word "terrific " used again and again to describe trade as we 
talked to distributors and dealers — and there are real shortages of top-brand re- 
ceivers. Servicemen show signs of battle fatigue, but their children are wearing 
new shoes. Citizens are staying home evenings, watching clear network pictures , 
and Wilkes-Barre already has 2 local TV program magazines. 

* * * * 

Capitalizing on early TV start is Louis G. Baltimore , who founded WBRE (AM) 
way back in 1924. His son, David M. Baltimore, recently acquired WSCR, Scranton, 
manages both AMs as well as WBRE- TV (Ch. 28) & WBRE-FM. An early enthusiast in TV 
as he was in radio, the elder Baltimore built his first TV receiver in 1931, picked 
up pictures from New York using neon light and whirling disc setup. 

Faith in uhf is foundation-stone of new WBRE-TV . Said young (32), energetic 
David Baltimore, an MIT graduate: "Dad and I staked everything we have — and a good 
deal of what we expect to make in the future — on this new TV station. We wouldn't 
have done it if we didn't believe firmly in the future of uhf." 

For Wilkes-Barre, it's uhf or nothing — as far as local stations are con- 
cerned. No vhf channels have been allocated within 50 mi . Wilkes-Barre is assigned 
2 uhf channels; Scranton, 16 air mi. away, gets 3; Hazleton, 20 mi., one. Within 
50-mi. radius there are 12 uhf allocations, for which FCC has already issued 8 CPs. 
The other 4 are contested by competing applicants, will have to go to hearing. 

Wilkes-Barre-Hazleton area is listed by J. Walter Thompson as nation's 48th 
market, with 107,893 households. Scranton is 74th with 71,678. Before WBRE-TV went 


2 - 

on air, TV fans willing to invest money to get picture had 2 choices: (1) WNBF-TV, 

Binghamton, 60 mi. from Wilkes-Barre and 50 mi. from Scranton. (2) Community an- 
tenna projects in Wilkes-Barre and Hazleton. 

* * * * 

New station has had its share of problems , including the usual early trans- 
mitter difficulties. But now, says David Baltimore, " our biggest problem is in New 
York City , not Wilkes-Barre." Stumbling block has been convincing sponsors that uhf 
will do the job. Apparently there's been some success in that field, since night- 
time schedule is now crammed nearly solid with network programs and spots. 

Station is NBC-TV affiliate , fills in gaps with CBS-TV programming for time 
being. Local sponsorships have been " only fair ," with merchants hesitant because of 
production costs, and waiting for their competition to take initial plunge. Program 
hours currently are 5:30-11 p.m. , Sundays 1-11. Afternoon programming is scheduled 
to begin next week, morning schedules by next fall. 

Signal is sprayed down on city and surrounding sections from 400-ft. tower 
atop 2100-ft. Wyoming Mountain just southeast of center of town. Self-supporting 
tower was "built for FM, but with TV in mind," said David Baltimore. "It would cost 
us 3 times as much if we had to build it today." Antenna is 1220 ft . above average 
terrain, radiates 18.5 kw using RCA 1-kw transmitter. Station has hopes of getting 
RCA's first amplifier, so it can go to higher power this summer. Privately-owned 
relay brings network programs from New York and Philadelphia. 

Programs are piped to mountain-top transmitter from downtown TV-AM studios. 

TV studio facilities consist of 20x30-ft. converted radio studio, spacious control 
room and workroom. Station owns 2 cameras and film chain, has some local shows. 

* * * * 

" Coverage is just about what we anticipated before we went on the air," says 
David Baltimore. Because of the mountainous terrain, some fairly close-in areas are 
in shadow , have difficulty pulling in signal. Eastern outskirts of Wilkes-Barre, on 
slope of mountain, are in virtual null area, but aren't heavily populated. Pictures 
are clear and snow-free in Scranton and Hazleton (20 mi.), and good reception is 
reported in Berwick (23 mi.), Carbondale (30 mi.) and Bloomsburg (40 mi.). 

Station's relations with local community antenna . Television Service Co. of 
Wyoming Valley, haven't been too cordial. "The cable" — as it is known to local 
residents — offers 3 simultaneous programs from Philadelphia and Binghamton. For a 
while it picked up WBRE-TV's local programs, converted them to vhf and fed them to 
homes of subscribers. "We put a stop to that," said Mr. Baltimore. "Since they 
weren't picking up our network programs — only the local shows — they had us in 
competition with ourselves." 

How about TV set circulation ? Station is claiming close to 40,000 uhf sets 
in its area. NBC's set census gave Wilkes-Barre credit for 17,000 uhf sets as of 
Jan. 1 (Vol. 9:5). Station is now canvassing the 40 distributors which serve area. 

First 6 to reply — "not all big ones, either" — listed sales of 13,000 uhf sets 
and converters as of Feb. 1. J. Walter Thompson survey credits Wilkes-Barre area 
with 18,000 vhf sets, Scranton area with 21,500 (see TV Factbook No. 16). 

* * # * 

There's no doubt TV sales are booming in Wilkes-Barre, Scranton and neigh- 
boring communities. "There never was anything like this around here," distributors 
and dealers agreed. In Wilkes-Barre, nearly all dealers are showing good pictures , 
some with indoor antennas ; even built-ins are working in some cases. Distributors 
for some of the biggest makes complained they aren't getting nearly enough sets to 
satisfy their dealers' demand. 

Boom shows no signs of leveling off . One middle-sized dealer who purchases 
sets from Philadelphia distributor told us: "Every week I get 57 sets and sell 57 { 

sets." Reminiscent of Denver and Portland, new TV stores are cropping up and TV 
departments are being added by jewelry and auto supply stores. 

But Wilkes-Barre is no "happy dumping ground " for off-brand merchandise. We 
saw no sets of doubtful pedigree, indeed very few outside of big brand-name bracket. 

- 3 - 

And there were no "bargains " to be had, no vhf-only sets . Market for external con- 
verters has simmered down to trickle, compared to frantic pace shortly before and 
after station went on air. Most of the sets that we saw in stores had built-in all- 
channel tuning, although strip-tuned sets are said to be selling well now, too. 

Shortage of strips plagued dealers and distributors for some time, but the 
supply now is said to be adequate. Most new Admiral sets are equipped not only for 
WBRE-TV's Ch. 28, but also for WILK-TV, due on air late in April on Ch. 34, and for 
WHUM-TV, Reading Ch. 61 station which went on air this week. RCA sets have inserts 
for these stations and for W1VU, Scranton Ch. 73 outlet due on air next month. 

Noticeably absent from market are plug-in "matchbox 11 converters and 1-&-2- 
channel uhf adaptors. Plug-ins haven't gone over because they limit set to 2 or 3 
uhf channels — and area is certain of 5 or 6 uhf stations in near future. The sets 
which have met acceptance are those which will readily pick up at least 4 uhf chan- 
nels ; possibly that's why off-brand makes haven't shown up. One serviceman told us: 
"It would make our job a lot easier if they eliminated the vhf tuner." 

Radiation problem has reared its head in area, and long-time TV fans who put 
up high antennas to bring in WNBF-TV, Binghamton (Ch. 12) are cussing their neigh- 
bors' all-channel converters. Harmonics from some converters interfere with Ch. 12 
picture. One manufacturer is reported to have withdrawn its all-channel converter 
from market in the area because of interference complaints. 

Good strong TV picture is being seen for first time by residents of Wilkes- 
Barre, Hazleton, Bloomsburg and Berwick, but farther north in Scranton and Carbon- 
dale, WBRE-TV is bringing second good picture into many homes where fair-to-good vhf 
picture comes in from Binghamton. Even in Scranton and Carbondale , though, sales 
of uhf sets and converters have been going to town, in spite of duplication of net- 
work programs on both stations. 

17 CPs GRANTED, SECOND LARGEST GROUP: Continuing phenomenal rate of issuing CPs , FCC 
granted 17 more this week (6 vhf, 11 uhf) — a burst of activity exceeded only by 
initial batch of 18 post-freeze CPs awarded July 11 (Vol. 8:28). Included this week 
was precedent-setting uhf grant to Macon Television Co., owned (45% each) by WBML & 
WNEX — first "joint AM" grant in history (see story, p. 4). 

Our prediction of last year — that Commission would "average 10 grants or 
more a week" (Vol. 8:40) — hit it right on the nose. Exactly 110 grants have been 
awarded in the last 10 weeks alone , more than the entire number of stations (108) 
authorized and built from end of World War II to mid-1952, some 7 years. 

FCC's speed in granting uncontested applications is in striking contrast to 
painfully slow process of eking out CPs via the hearing route. It took 4 months 
merely to get preliminary decision on Denver's Channel 7 (Vol. 9:6), and at least a 
couple more months will pass before even that decision is final. 

Small wonder, then, that competing applicants are exploring mergers and 
everything else they can think of to eliminate hearings. This week, there was even 
a shared-time proposal offered to Commission by two contestants for Channel 8 in 
Salinas-Monterey, Cal. [For details, see TV Addenda 16-F herewith.] Small wonder, 
too, that uhf channels are becoming more attractive in cities where vhf channels 
are contested, even where vhf stations are now in operation. 

Commission bit quite a chunk out of its priority lists and out of its back- 
log of "grantable" applications. It moved 22 cities in Group A to 236th city, and 
5 places in Group B to 196th city. Uncontested applications , presumably free to be 
granted, were reduced from 112 to 103 (38 vhf, 65 uhf), located in 98 cities. The 
total number of contested channels dropped by 3 to 259 (169 vhf, 90 uhf). 

* # * # 

This week's vhf CPs : Eureka, Cal .. KIEM, No. 3; Rome, Ga . , WROM, No. 9; 

Minot, N.D ., KCJB, No. 13 & Rudman Television Co., No. 10; Columbia, S.C ., WIS, No. 
10 (3rd for city); Midland, Tex ., Permian Basin Television Co., No. 2. 

The uhf CPs : Macon, Ga ., WBML & WNEX, No. 47; Portland, Me ., Portland Tele- 
casting Corp., No. 53; Gulfport, Miss .. WGCM, No. 56; St. Louis, Mo .. WIL, No. 42 
(5th uhf in area) ; Oklahoma City, Okla . . KLPR, No. 19 & Oklahoma County Television 

- 4 - 

& Broadcasting Co., No. 25; Eugene, Ore .. W. Gordon Allen, No. 20 ; Dallas, Tex .. 
KLIF, No. 29 (2nd for city) ; Parkersburg, W.Va . , West Virginia Enterprises Inc., 

No. 15; Wheeling, W.Va ., Polan Industries, No. 51; Beloit, Wis ., WGEZ, No. 57. 

Sidelights on grantees : Wm. B. Smullin, owner of KIEM, Eureka, holds 50% of 
Medford, Ore. TV application. WIS was granted CP in Columbia on condition several 
stockholders drop ownership in WMSC, Columbia ; president is G. Richard Shafto, TV 
director Charles Batson, onetime director of NAB's TV activities. John W. Boler, 
president of KCJB, Minot, recently withdrew application for Fargo . Oilman M. B. 
Rudman, the other Minot grantee, holds CP for KTVR, Galveston, Tex., 50% of CP for 
Billings, Mont., has applications pending for Fargo and Bismarck. Midland CP-holder 
comprises theatremen J. Howard Hodge & Henry S. Griff ing ; principals hold interest 
in Oklahoma City & Lubbock applications. 

Portland, Me. organization is owned by principals of WLAM, Lewiston, also a 
TV applicant. Channel 25 grantee in Oklahoma City has the same ownership as KWCO, 
Chickasha. W. Gordon Allen, Eugene, Ore., holds interest in Salem TV application, 
owns varying percentages of AMs in Salem, Lebanon, Redmond, Cottage Grove — all in 
Oregon. Dallas grantee is headed by Barton R. & Gordon B. McLendon, who ran the 
Liberty Broadcasting System. 

West Virginia Enterprises , Parkersburg, comprises the Baer family, owners 
of TV applicant WTBO, Cumberland, Md. Polan Industries, Wheeling, holds CPs for 
WPTV, Ashland, Ky. and WUTV, Youngstown, is applicant for Roanoke and Terre Haute. 

f For further details about grantees , see TV Addenda 16-F herewith; for com- 
plete data on these and all other applications, see TV Factbook No. 16.] 

MACON GRANT SPURRING AM COMBINATIONS: FCC's approval of the "joint AM" application 

of WBML & WNEX, Macon, Ga. , granting them uhf CP this week, is certain to have far- 
reaching ramifications — being Commission's first approval of anything involving 
joint ownership of a third broadcasting operation by 2 stations in same city. 

Decision is certain to precipitate similar combinations, though Commission 
made it clear that decision isn't to be regarded as carte blanche for any or all 
joint TV proposals by AM stations. 

Application of Macon Television Co . originally specified that each station 
would own 50%, and Commission sent it a "McFarland letter" doubting grant would be 
in public interest and stating that hearing would be necessary (Vol.8:49). Stations 
returned with new proposal — each would own 45% and an "umpire " with ownership in 
neither, realtor W. A. Fickling, would hold balance of power with 10%. 

Commission's reasons for approval were that hearing would be avoided and 
uhf would be brought to Macon quickly, and that they were satisfied with stations' 
plans to maintain competition between AMs while completely divorcing TV from AM. 

* * * * 

Comrs. Sterling and Merrill issued concurring opinions , both emphasizing 
action isn't to be regarded as wide-open-door policy. Said Sterling : "I should not 
want my decision [considered] a bellwether. .. I shall decide each case on its indi- 
vidual merits." Merrill wrote : "My action is based on the facts peculiar to this 
situation and should not be construed as a general policy of endorsing all proposed 
'marriages'." He would have preferred adding another channel to Macon. 

Comrs. Hyde and Webster dissented . Former argued that another uhf channel 
can be added now (though FCC majority recently disagreed with him). He also pro- 
posed a second way of giving Macon uhf service quickly, if neither party wants to 
sell his AM — give the CP to " community-minded persons who would provide service 
on an interim basis pending the resolution of hearing contests." This idea has been 
broached by industry people before, is considered workable in some cases. 

Comr. Webster would have held hearing to learn more about future operations. 
"It would appear to be too much," he said, "to expect complete arms-length AM com- 
petition from parties whose right hands are clasped in the friendship of a joint TV 
operation." Comr. Hennock didn't participate in voting. 


4 MORE STATIONS ON AIR-TOTAL NOW 137: There are now 137 TV stations on the air in 
the United States. Add to your list this week's WFMJ-TV, Youngstown (Channel 73) ; 
WHUM-TV, Reading (Ch. 61) ; KOLN-TV, Lincoln, Neb . (Ch. 12) ; WKNB-TV, New Britain 
(Ch. 30). These 4 new starters bring total post-freeze stations to 29. 

Youngstown became first city to have 2 uhf stations in operation when the 
Vindicator's WFMJ-TV turned on test pattern Feb. 9. City's other station is WKBN-TV 
(Ch. 27), CBS affiliate which got started Jan. 6 (Vol. 9:3). WFMJ-TV, affiliated 
with NBC, will continue tests for while, hasn't announced when programs will start. 

First high-powered uhf statio n, Humboldt Greig's WHUM-TV (CBS), began tests 
at 12:12 a.m. Feb. 10, after long series of delays. Slated to be showcase for GE 
12-kw transmitter, station put out 60-kw signal at first from 1000-ft. antenna tower 
atop Blue Mountain, 22 mi. north of Reading, gradually souped up power during week 
until it was radiating between 200 & 250 of its assigned 260 kw . GE engineers said 
field strength appeared to be "at least as good as predictions based on FCC curves," 
but were still working to improve picture transmission. 

Sole vhf to take air this week was KOLN-TV in Nebraska's capital city and 
second TV station in that state. Test pattern came on at 3 p.m. Feb. 10 from DuMont 
transmitter. Station is operating on full assigned power of 26.9 kw. 

New Britain's WKNB-TV is the first post-freeze station in Connecticut, will 
also serve Hartford, 8 mi. away, and should put signal into New Haven , 30 mi. Good 
coverage of Connecticut Valley was reported on basis of test pattern transmissions 
which began just before midnight Feb. 11 at 20-kw visual power . Station planned to 
begin CBS-TV network schedule by week's end. 

Roanoke's WROV-TV (Ch. 27) didn't get started this week, although all the 
necessary equipment is on hand. Station hopes to begin tests early next week. 

[ For reports on upcoming new stations, see p. 7.] 

MERGER APPROVAL PUTS RACKBONE INTO ABC: Psycholog ical lift of the ABC-UPT merger , 
which was consummated an hour after FCC announced approval 3:30 p.m. Feb. 9, is more 
significant than any immediate increase in business that ABC may expect. It may 
take more time to see effects of FCC's other major ruling — that Paramount Pictures 
controls DuMont — a reversal of examiner Leo Resnick's original opinion. 

Decision stiffened ABC's sagging morale , not merely of headquarters but of 
entire family of TV and AM affiliates — who confidently expect infusion of UPT cap- 
ital and showmanship to render them rugged competitors of NBC and CBS . [For indi- 
cation of capital available to new American Broadcasting-Paramount Theatres Inc. 
(AB-PT), see Financial & Trade section for pro forma balance sheet.] 

In Feb. 10 "meet the new bosses" session , via closed circuit radio hookup, 
ABC employes in New York, Chicago, Detroit, San Francisco & Los Angeles heard from 
new hierarchy headed by president Leonard H. Goldenson. All TV & AM affiliates were 
connected for similar meeting same day. 

* * * * 

A few hesitant sponsors were tipped into the "sold" column almost immedi- 
ately, said Robert Kintner, president of ABC div. of AB-PT, but the "basic improve- 
ment" will come this fall and afterward. 

Programming and sales staff is being bolstered right away, he said, and 
plans for construction of new plant in San Francisco , where ABC now rents, were to 
be put into effect as soon as possible. 

Among the many benefits flowing from merger , Kintner visualized distinct 
boon to uhf — because uhf stations in markets with one or 2 vhf stations are par- 
ticularly dependent on strong programming fare. 

* * * 4c 

Approval of merger had been expected , of course, but ruling that Paramount 
controls DuMont came as mild surprise even though close vote was predicted. Specif- 
ically, here's what was done Feb. 9 under provisions of FCC's decision: 

(1) ABC and United Paramount Theatres merge d into new AB-PT which acquired 
ABC's owned stations — New York, WJZ-TV-AM-FM (changing to WABC-TV-AM-FM March 1) ; 


Chicago, WBKB (Ch. 7, changed from WENR-TV Feb. 12), WENR & WENR-FM ; Detroit, WXYZ- 
TV-AM-FM; San Francisco, KGO-TV-AM-FM ; Los Angeles, KECA-TV-AM-FM. AB-PT acquired 
UPT's 50% of WSMB & WSMB-FM, New Orleans. AB-PT owns, wholly or partially, UPT's 
710 theatres in 40 states. 

Stock transfer was as follows : ABC stockholders acquired, for each share of 
ABC stock, $7.50 in common stock of AB-PT measured at $19 a share and $7.20 of pre- 
ferred stock measured at its par value of $20. ABC chairman Edward J. Noble , for- 
merly 53.38% owner of ABC, controls 9.72% of AB-PT common and 55% preferred — is 
thus largest single stockholder. 

(2) CBS acquired WBKB, Chicago (Ch. 4) from UPT , paying $6,000,000. It 
changed call letters to WBBM-TV Feb. 12. Station was ordered shifted to Channel 2, 
and Zenith's claims to the channel were denied. 

(3) Paramount was ruled to control DuMont , and status of those 2 organiza- 
tions remains unchanged. Since DuMont owns 3 TV stations. Paramount one, an addi- 
tional station can be acquired by one of them. 

❖ * * * 

Vote was 5-2 for merger . Comr. Webster felt action on merger should be 
withheld pending further hearing into qualifications of UPT officers from an anti- 
trust standpoint. Comr. Hennopk held the same reservation, in addition to opinion 
that TV-movie tieups just aren't any good . In fact, she questioned wisdom of TV 
ownership by AM stations, newspapers or theatres. 

Vote was 4-3 granting sale of WBKB to CBS and denying Zenith a comparative 
hearing for Channel 2 with either UPT's subsidiary Balaban & Katz or CBS. Dissent- 
ers were Comrs. Walker, Webster & Hennock. On Feb. 11, Zenith petitioned Commission 
to withhold authorization of actual sale until it had time to ask for reconsidera- 
tion of decision. Next day. Commission denied the petition but said sale wouldn't 
prejudice Zenith's rights to request reconsideration. At Zenith's request, however. 
Commission is holding up shift of station from Channel 4 to 2. Zenith may take de- 
cision to court, but it's impossible to tell what luck it will have there. 

Vote was 5-2 on ruling that Paramount controls DuMont , Comrs. Hyde and Ster- 
ling dissenting. Comrs. Webster and Hennock were particularly worked up about Para- 
mount, asserting that it had so flouted FCC's rules that it didn't deserve to be a 
licensee at all and should be forced to divest itself of ownership in DuMont . Comr. 
Merrill wanted further hearing into Paramount's qualifications. All 3 felt Commis- 
sion erred seriously in cutting off consideration of Paramount's anti-trust activi- 
ties more than 3 years old. 

* * * * 

The 256 pages of decisions and dissents show that commissioners put a lot of 
thought into case, should be read in full if details are important to you. Docu- 
ments are Mimeo. 86351 & 86352, may be obtained from Commission. Key statements on 
merger are as follows: 

" One possible adverse argument is that the merged company could dominate 
the field by virtue of its size. However, ABC combined with UPT would still be 
dwarfed by the RCA , and the organizations now enjoying network supremacy are too 
strong to warrant any fear that the competition to be afforded by AB-PT, while for- 
midable, would place it in a dominant position." 

" Another possible adverse argument is that UPT is entering into a merger 
with ABC in order to suppress ABC and thereby cripple TV. The obvious answer to this 
is that pursuing such a course would have only a relatively minor adverse effect on 
TV, would cripple UPT financially , and produce a minute increase in attendance at 
UPT's own theatres." 

" The methods by which large amounts of capital can be attracted to a non- 
diversified and somewhat speculative enterprise are limited, particularly where the 
enterprise, in 9 years of operation, has never paid a dividend." 

" In our opinion , the merger will not only fail substantially to lessen com- 
petition but will promote competition." 

" It has been suggested that the Commission's decision on the merger will 
eventually permit motion picture industry to take over TV . This argument ignores 


the fact that the operation of TV stations is conducted pursuant to a statutory- 
licensing plan. No transfer of a license may be made without Commission consent. 
This consent is also required for the renewal of a license. Both require determina- 
tions as to the public interest. The fear of domination of TV by motion picture 
interests, therefore, is unwarranted in view of the Commission's continuing super- 
vision of the growth of TV." 

* * * * * 

Decision accelerated speculation , nevertheless, that other TV-movie mergers 
or purchases would now develop, but expectation is that any such moves would be 
withheld for year or two — to see how ABC-UPT merger works out and to permit FCC 
to recover from its recent "labor pains". There's speculation, too, that Paramount 
and DuMont will forget their differences and throw heavy resources into all-out 
competition; the reverse is also bandied about — that DuMont will finally buy out 
Paramount's 25% and each will go its own way. There's rumor, in fact, that such 
a deal was almost reached last year. 

P ROMISES OF QUICK starts are fewer and farther 
between these days, as CP grantees come to realize that 
getting on the air entails delays in delivery of auxiliary 
equipment, as well as transmitters, in addition to host of 
unforeseen details. Illustrative of delays are reports this 
week from WAFB-TV, Baton Rouge (Ch. 28), first prom- 
ised for January and with RCA transmitter now on hand, 
that it looks like 30 days more are needed before Emsco 
tower is ready; from WWLP, Springfield, Mass. (Ch. 61), 
also promised for January, that it will make March 7 
start if GE can deliver 12-kw unit on Feb. 20 promised 
date; from WLBC-TV, Muncie, Ind. (Ch. 49), first prom- 
ised by March 1, that it will be mid-summer before it gets 
started; from WFTV, Duluth (Ch. 38), expected Feb. 15, 
that it may take until May 15. 

So you can discount by one month for sure, and more 
often than not by several months, the expected starting 
dates of new stations as reported by principals in our 
continuing survey. Rarely does one meet a specific target 
date, despite best of intentions. 

Speaking of equipment, incidentally, Rogan Jones, of 
KVOS-TV (Ch. 12), Bellingham, Wash., reports that our 
typographical error made supermen out of his staff by 
quoting him as saying they built all equipment for $22,000 
instead of $82,000, the correct figure. He also says he ex- 
pects to operate at a profit first month on air. 

* * * * 

This week’s crop of reports from grantees was pre- 
dominantly uhf, and this is what they told us: 

KICU, Salinas, Cal. (Ch. 28) should get started in 
August or September, reports partner S. A. Cisler Jr., 
former Louisville broadcaster who is partner in this ven- 
ture with Grant R. Wrathall, consulting engineer and sta- 
tion owner. No equipment has been purchased yet, nor 
personnel selected. Bolling will be rep. 

WILS-TV, Lansing, Mich. (Ch. 54) has ordered equip- 
ment from RCA due for July delivery, which means it 
should get on air in late August or September, reports 
Win. A. Pomeroy, president. Transmitter will be located 
atop Olds Tower Bldg. No sales rep yet. 

WBUF, Buffalo (Ch. 17), which has changed corporate 
name to WBUF-TV Inc., reports DuMont equipment or- 
dered, May 15 approximate starting date. Downtown 
building has been acquired, soon to be remodeled. H-R 
Representatives will be national rep. 

Buffalo’s WBES-TV (Ch. 59), call letters changed 
from WDDG, has set Oct. 1 as target date to start with 
GE equipment in Hotel Lafayette. Secretary Vincent 
Gaughan says date was set ahead far enough so that “we 
can go about our plans in a purposely methodical fashion.” 
Bolling Co. is rep. 

WTOB-TV, Winston-Salem (Ch. 26), expects RCA 
equipment in June, plans quick remodeling job of radio 
facilities to accomodate TV, hopes to get on air by July 
15— though president James W. Coan says candidly: “Per- 
haps Sept. 1 is more realistic, based on the extent of error 
in the predictions of stations now going on the air.” Na- 
tional rep not yet selected. 

From Portland, Ore. comes word that Channel 53 sta- 
tion (call letters not yet assigned), granted to Portland 
Telecasting Corp., expects to test by August, go com- 
mercial in September. President Frank S. Hoy, principal 
owner of WLAM, Lewiston, reports RCA equipment and 
Truscon tower have been ordered, to be installed at Colum- 
bia Hotel. 

WTPA, Harrisburg, Pa. (Ch. 71) has ordered RCA 
equipment, and mgr. David Bennett reports construction 
begins Feb. 16 and station should get on air about June 
15. No rep has yet been selected. It’s city’s second uhf— 
WHP-TV having indicated it proposes to begin on or be- 
fore April 1. WTPA owner Donald E. Newhouse, son of 
newspaper publisher Sam Newhouse, is still serving in 

WENS, Pittsburgh (Ch. 16) has ordered GE 12-kw 
transmitter, will shortly announce construction plans, hopes 
to go on air by August, reports managing partner Larry 
Israel, ex-WDTV executive who with A. Donovan Faust 
is being backed by chief stockholder and attorney Thomas 
P. Johnson, owner of the Pittsburgh Pirates, and by 
Henry Oliver Rea, steel and oilman. Petry will be national 

WVEC-TV, Hampton, Va. (Ch. 15) has ordered GE 
equipment, begins construction March 1, will go on air 
Aug. 1 if plans don’t go awry. Rambeau will be rep. In 
same area, WHYU-TV, Newport News (Ch. 33) reports 
it hasn’t ordered equipment yet or made plans for construc- 
tion, but should get on air in 6-8 months, meaning be- 
tween next August-October. 

WBTM-TV, Danville, Va. (Ch. 24) is already clearing 
ground for new TV-radio offices and studios, expects to 
be ready with RCA equipment by October, reports presi- 
dent L. N. Dibrell. Holingberry was selected as na- 
tional rep. 

WCAN-TV, Milwaukee (Ch. 25), is aiming for July, 
manager Alex Rosenman reports, and O. L. Taylor has 
been chosen as rep. 

* * * * 

WJON-TV, St. Cloud, Minn. (Ch. 7) hasn’t ordered 
equipment yet but hopes to be on air early in the fall, re- 
ports president Max H. Lavine, who owns the local ABC 
outlet WJON and is also adv. director of the Superior 
(Wis.) Telegram . 


went to N. Y. as v.p. of General Teleradio Inc., named 
Mutual v.p. and director, will concentrate on network and 
on General Telex-adio’s stations . . . Charles R. Abry, 
eastern sales mgr., promoted to ABC-TV national sales 
mgr. . . . Marie McWilliams promoted to ABC personnel 
director . . . Warren F. Warner, ex-program director, 
WTVN, Columbus, joins WLWC in same capacity, re- 
placing Gene Ragle . . . Harry K. Travis, program direc- 
tor, WKZO-TV, Kalamazoo, appointed gen. mgr. of new 
WBKZ-TV, Battle Creek (Ch. 64), due on air in May . . . 
Dody Sinclair, ex-production mgr., named public relations 
director, WJAR-TV, Providence . . . Harold M. Wheelahan 
* resigns March 1 as gen. mgr. of WSMB, New Orleans, 
which he has headed for 24 years, to devote time to own 
interests, including KSYL, Alexandria, La. . . . Milton 
H. Klein, ex-opex - ations mgr., KLAC-TV, Los Angeles, 
now productions director, Fennell agency, L. A. . . . 
William H. Shriver Jr., ex-radio director-, National Coun- 
cil of Catholic Men, joins TV-radio staff of Van Sant, 
Dugdale & Co., Baltimore . . . Bernard Lubar, ex-asst. 
director, ixow heads TV-radio continuity dept., Ruthi-auff 
& Ryan . . . Don Blauhut, ex-Peck Adv., heads TV-x-adio 
dept., Raymond Spector Co. 

Personal Notes: Edward L. Norton, chairman and chief 
owner of WAPI & WAFM-TV, Birmingham, also presi- 
dent of Coosa River Newsprint Co. and onetime governor 
of Federal Resex-ve Board, named chairman of committee 
of 100 Birmingham business leaders seeking new economic 
enterprises for the community . . . Morton H. Wilner, 
Washington TV-x-adio attorney, x-ecommended to Presi- 
dent Eisenhower for District of Columbia commissioner- 
ship by Sen. Duff (R-Pa.); he’s native of D. C., is former 
U of Pennsylvania grid star . . . Paul Bergquist has 
withdrawn fx-onx partnership of Gillett & Bergquist, Wash- 
ington consulting engineex-s, and Richard J. Graim, ex- 
Jansky & Bailey and recently in Signal Corps, has been 
naixxed an associate with Glenn D. Gillett & Associates, 
new name of firm . . . Kenneth D. Fry loses lob of Derno- 
ci-atic TV-radio director as pax-ty’s national committee 
consolidates its infoi-nxation setup under publicity direc- 
tor Sam Brightman in economy move . . . Ruddick C. 
Lawrence, NBC director of promotion, planning & develop- 
ment, has resigned, and~m new lineup Jacob Evans, direc- 
tor of adv. & promotion, and Robert W. McFadyen, direc- 
tor of development, x-epoi-t to admin, sales mgr. Walter D. 
Scott, while research chief Hugh M. Beville reports to net- 
work v.p. John K. Herbert . . . Herbert V. Akerberg, v.p. in 
charge of station relations for CBS-TV & radio, to con- 
centrate exclusively on TV, radio v.p. not yet named . . . 
Charles A. Henderson, fresh from promotion of prize- 
winning Victory at Sea, named publicity director, NBC- 
TV film div.; Jay Smolin, ex-WNBT adv. dix-ector, named 
adv. & promotion supervisor for film sales . . . J. Glen 
Taylor, ex-General Tix-e Washington repi-esentative, who 

T HEATRE-TV HEARING was put “on ice’’ for at least 
2 weeks while FCC decides whether continuation 
“would serve any useful purpose.” Attorneys Vincent B. 
Welch for Motion Picture Assn, and Marcus Cohn for Na- 
tional Exhibitors Theatre TV Committee spent this week’s 
single hearing day Feb. 9 answering 8 clarifying ques- 
tions posed by Commission 2 weeks ago (Vol. 9:5) — under 
continual grilling by commissioners and FCC general 
counsel Ben Cottone. 

Mr. Welch reitex-ated that exclusive allocation of fre- 
quencies for theatre TV was best way to assure avail- 
ability and quality of service, but added that special 
theatre-TV common carrier, operating under present com- 
mon carrier allocation, would be “feasible” if FCC ordered 
existing common carriers to cooperate: (1) in ironing out 
frequency conflicts; (2) “in matter of interconnection”; 
(3) in installing equipment which wouldn’t degrade wide- 
band theatre-TV signal. 

Asked by Comr. Sterling to explain Western Union’s 
role in theatre-TV plans, Mr. Welch explained that theatre 
intex-ests have been negotiating with WU to build, operate 
and maintain private theatx-e-TV transmission system — 
but not as a common carrier competing with AT&T to 
supply service to theatres. “We have gone to quite an ex- 
tent on negotiations in that direction,” he said. 

Comrs. Walker & Hennock expressed concern that 
theatre TV would deprive home viewers of special events, 
but Mr. Cohn assured commission that theatres intend to 
take nothing away from home TV screens. In response to 
questions, Mr. Cohn said: (1) Within 2 years, theatres 
could offer 1-2 hours of TV programming daily. (2) He 
could not give names of parties intending to apply for 
theatre-TV licenses. (3) All theatre-TV programming 
would be live, except where necessity required delayed tele- 
casts of special events. (4) Theati'e TV would supple- 
ment, not replace, x-egular film fare. (5) Neither adver- 
tising nor feature films would be transmitted to theatres 
via TV. 

Raymond Knight, 54, who created about 100 TV & 
radio shows in 25 years as writer, producer & director, 
most of them with NBC, died of a stomach ailment Feb. 
13 at Columbus Hospital, New York. Former ABC pro- 
duction mgr., he directed Ed Wynn and Alan Young radio 
shows, was chief writer for Bob and Ray show (NBC) at 
time of death. 

Telecasting Notes: How do TV stations arrive at their 
time i*ates? Question frequently asked by upcoming new 
station operators, as well as by advertisers and agencies, 
seems to merit answer, “By guess and by God.” In a 
word, at the outset of TV at least, they were fixed arbi- 
trarily, bearing no relation to audience or potential audi- 
ence. Then, as TV clicked, the managers began to figure 
out per-set formulas, thinking in terms of radio’s cost- 
per-1000 . . . Consult the digests of rate cards in our 
TV Factbook No. 10 and the sets-in-use figures in our 
Special Report herewith, and you will see that at most of 
the new stations, and even at soixxe of the old-established 
ones, there’s no scientific basis for most x-ates; that some of 
the very big city stations are probably too low, some of the 
smaller ones undoubtedly too high . . . Atlantic City’s 
WFPG-TV, with base §150 an hour rate, claims lowest 
x-ate in TV; upcoming KVOS-TV, Bellingham, Wash., 
promises “first x-ate of under $100 per night-time hour” 

. . . TV film production is now a $l,000,000-per-week 
business employing 40 U of Hollywood film colony’s labor 
force, and may some day outdistance basic movie industx-v, 
writes Lee Zhito in February U. S. A. Magazine, published 
by the National Assn of Manufactui-ers; average 30-nxin. 

TV film costs $20,000, he says, and most producers sell 
first-run rights at a less but recoup deficits on subseqxxent 
runs . . . Moviegoers want newsreels in theatres despite 
TV newscasts, which consistently beat theatre showings 
by days and weeks, according to sui'vey conducted in Phila- 
delphia for Paramount by Sindlinger Co.; 86% favored 
continuing newsreels . . . WOW-TV, Omaha, due to go to 
100 kw within week, also has successful farm show which 
it carries 3 days weekly at 12:30 p.nx. ; it’s sponsored by 
Staley Milling Co., handled by Mai Hansen, farm sex-vice (I 

director. Says mgr. Frank Fogarty: “Fax-m TV is very 
much a reality with us” . . . Adam Young naixxed national 
rep for new XETV, Tijuana, now testing on Ch. 6; he 
replaces Petry, originally announced. Adam Young also is 
U. S. rep for XHTV, Mexico City, XELD-TV, Matamoros. 

Supplement No. 75-A 
February 14, 1953 

Transmission and Reception 

Revised NTSC Color Field Test Specifications 

Technical Details of Signal to Be Tested During Forthcoming Months 

Approved for Publication Feb. 2, 1953 by NTSC Editorial Committee 

Changes Based on Field Tests Conducted with Earlier Specifications Announced Nov. 26, 1951 
And Published by Television Digest as Supplement No. 75 on Dec. 1, 1951 


(1) The image is scanned at uniform velocities from left to 
right and from top to bottom with 525 lines per frame and 
nominally 60 fields per second, interlaced 2-to-l. 

(2) The aspect ratio of the image is 4 units horizontally 
and 3 emits vertically. 

(3) The blanking level is fixed at 75 per cent ( + 2.5 per 
cent) of the peak amplitude of the carrier envelope. The 
maximum white (luminance) level is not more than 15 per cent 
nor less than 10 per cent of the peak carrier amplitude. 

(4) The horizontal and vertical synchronizing pulses are 
those specified in Section 3.682 of Subpart E of Part 3 of the 
FCC Rules Governing Radio Broadcast Services (as amended 
April 11, 1952; effective June 2, 1952), modified to provide the 
color synchronizing signal described in Specification 21 (Group 
II of these specifications). 

(5) An increase in initial light intensity corresponds to a 
decrease in the amplitude of the carrier envelope (negative 

(6) The television channel occupies a total width of 6 me. 
Vestigial-sideband amplitude-modulation transmission is used 
for the picture signal in accordance with the FCC Rules cited 
in Specification 4, above. 

(7) The sound transmission is by frequency modulation, 
with maximum deviation ± 25 kilocycles, and with pre- 
emphasis in accordance with a 75-microsecond time constant. 
The frequency of the unmodulated sound carrier is 4.5 me ± 
1000 cycles above the frequency of the main picture carrier 
actually in use at the transmitter. 

(8) The radiated signals are horizontally polarized. 

(9) The power of the aural-signal transmitter is not less 
than 50 per cent nor more than 70 per cent of the peak power 
of the visual-signal transmitter. 


(10) The color picture signal has the following composition : 

E m =E;+ 


Eq =0.41 (e;-e;)+o .48 (e;-e;) 

E;=-0.27 (E b — E y )+0.74 (E;-E;) 

Ey=0.30 Er+0.59 Eq+0.11 E b 

The phase of the color burst is sin (wt + 180°) 

Eq sin(a)t+33°)-|-E I cos (cot 33°) 

Notes: For color-difference frequencies below 500 kc, the 
signal can be represented by 

E m = Ey + 1 — Ey) sin cot + fE^-Ey) cos cot 

In these expressions the symbols have the following sig- 
nificance : 

E m is the total video voltage, corresponding to the scanning 
of a particular picture element, applied to the modulator of the 
picture transmitter. 

E y is the gamma-corrected voltage of the monochrome 
(black-and-white) portion of the color picture signal, corre- 
sponding to the given picture element. 

E r , E g , and E B are the gamma-corrected voltages corre- 
sponding to the red, green, and blue signals intended for the 
color picture tube, during the scanning of the given picture 

E q and Ej are the two gamma-corrected orthogonal com- 
ponents of the chrominance signal corresponding respectively 
to the narrow-band and wide-band axes. 

co is 27 t times the frequency of the chrominance sub-carrier. 
The phase reference of this frequency is the color synchronizing 
signal (See Specification 21 below) which corresponds to ampli- 
tude modulation of a continuous sine wave of the form 
sin(cot+180°) where t is the time. 

The portion of each expression between brackets represents 
the chrominance subcarrier signal which carries the chromi- 
nance information. 

It is recommended that field-test receivers incorporate a 
reserve of 10 db gain in the chrominance channel over the gain 
required by the above expressions. 

(11) The primary colors referred to by E R , E G , and E B 
have the following chromaticities in the CIE system of speci- 
fication : 



Red (R) 



Green (G) 



Blue (B) 



(12) The color signal is so proportioned that when the 
chrominance subcarrier vanishes, the ehromaticity reproduced 
corresponds to Uluminant C (x = 0.310, y =0.316). 

(13) Gamma correction is such that the desired pictorial 
result shall be obtained on a display device having a transfer 
gradient (gamma exponent) of 2.75. The equipment used 
shall be capable of an overall transfer gradient of unity with 
a display device having a transfer gradient of 2.75. The volt- 
ages E y , E r , E Gi E b , Eq, and Ej in the expression of Speci- 
fication 10, above, refer to the gamma-corrected signals. 

(14) The color subcarrier frequency is 3.579545 me ± 
0.0003% with a maximum rate of change not to exceed 1/10 
cycle per second per second. 

(15) The horizontal scanning frequency is 2/455 times the 
color subcarrier frequency. This corresponds nominally to 
15,750 cycles per second (the actual value is 15,734.264 ±0.047 
cycles per second). 

(16) The bandwidth assigned to the monochrome signal 
Ey is in accordance with the FCC standard for black-and- 
white transmissions, as noted in Specification 6 above. 

(17) The bandwith assigned prior to modulation to the 
color-difference signals Eq and Ej is given by Table I. 

Table I 

Q-channel bandwidth 

at 400 kc less than 2 db down 
at 500 kc less than 6 db down 
at 600 kc at least 6 db down 

I-channel bandwidth 

at 1.3 me less than 2 db down 
at 3.6 me at least 20 db down 

(18) Ey, E^, Eq, Eg, Eq and Ej are all matched to each 
other in time to within ±0.05 microseconds. This is a tenta- 
tive tolerance to be established definitely later. 

(19) The overall transmission bandwidth assigned to the 
modulated chrominance subcarrier shall extend to at least 1.5 
me below the chrominance subcarrier frequency and to at 
least 0.6 me above the chrominance subcarrier frequency, at 
an attenuation of 2 db. 

(20) A sinewave, introduced at those terminals of the trans- 
mitter which are normally fed the color picture signal, shall 
produce a radiated signal having an envelope time delay, 
relative to 0.1 me, of zero microseconds up to a frequency of 
2.5 me; and then linearly decreasing to 4.3 me so as to be equal 
to —0.26 microseconds at 3.579545 me. The tolerance on all 
these delays shall be ±0.05 microseconds relative to the delay 
at 0.1 me. 

(21) The color synchronizing signal is that specified in 
Figure 1. 

(22) The field strength measured at any frequency beyond 
the limits of the assigned channel shall be at least 60 db below 
the peak carrier level. 

Fig. 1.— Revised Specifications for Field Test of NTSC 
Compatible Color Television 


(1) The radiated signal envelope shall correspond to the 
modulating signal of the above figure, as modified by 
the transmission characteristics of specification num- 
ber 6. 

(2) The burst frequency shall be the frequency specified 
for the chrominance subcarrier. The tolerance on the 
frequency shall be ±0.0003% with a maximum rate 
of change of frequency not to exceed 1/10 cycle per 
second per second. 

( 3 ) 

( 4 ) 

( 5 ) 

( 6 ) 

( 7 ) 

The horizontal scanning frequency shall be 
the burst frequency. 


Burst follows each horizontal pulse, but is omitted 
following the equalizing pulses and during the broad 
vertical pulses. 

Vertical blanking 0.07 to 0.08V. 

The dimensions specified for the burst determine the 
times of starting and stopping the burst, but not its 

Dimension “P” represents the peak-to-peak excursion 
of the luminance signal, but does not include the 
chrominance signal. 

National Television System Committee Membership 


Chairman — Dr. W. R. G. Baker, General Electric Co. 

Vice Chairmen — Arthur V. Loughren, Hazeltine Electron- 
ics Corp.; D. B. Smith, Philco Corp.; Dr. E. W. Engstrom, 

Secretary — Mrs. Martha Kinzie, General Electric Co. 

Organizations and Representatives 

Admiral Corp. — Rinaldo DeCola. 

American Broadcasting Co. — Frank Marx. 

Bendix Radio — A. C. Omberg. 

CBS-Columbia Inc.— Leopold M. Kay. 

Chromatic Television Laboratories — Richard Hodgson. 
Color Television Inc. — Robert J. Stahl. 

Crosley Div., Avco— Lewis M. Clement. 

Allen B. DuMont Laboratories — Dr. Allen B. DuMont. 
Electronics Magazine— W. W. MacDonald. 

Emerson Radio & Phonograph Corp. — D. D. Israel. 

Federal Telecommunications Laboratories — Martin Silver. 
General Electric Co. — I. J. Kaar. 

General Teleradio Inc. — C. D. Samuelson. 

Dr. Alfred N. Goldsmith. 

Hallicrafters Co.— Harold J. Adler. 

Hazeltine Electronics Corp. — A. V. Loughren. 

Hogan Laboratories Inc.— J. V. L. Hogan. 

Magnavox Corp. — John A. Rankin. 

Motorola Inc. — Dr. Daniel E. Noble. 

Philco Corp. — D. B. Smith. 

Radio Corp. of America — Dr. Elmer Engstrom. 

Raytheon Television & Radio Corp. — Hugh Christian. 
Sentinel Radio Corp. — W. J. Schnell. 

Sylvania Electric Products — Dr. R. M. Bowie. 

Tele King Corp. — Jerome Bresson. 

Tele-Tech Magazine — Dr. A. F. Murray. 

Tele-tone Radio Corp. — M. L. Levy. 

Westinghouse Electric Corp. — Ralph M. Harmon. 
WMAR-TV, Baltimore, Md.— E. K. Jett. 

Zenith Radio Corp. — Joe Spindler. 


F IRST EDUCATIONAL TV station on air seems to boil 
down to race between KUHT, Houston (Ch. 8) and 
KUSC-TV, Los Angeles (Ch. 28), with both now aiming 
for April starts. W. W. Kemmerer, president of U of 
Houston, joint CP-holder with Houston Independent 
School District, told us this week station still hopes to get 
on air by April 2 “if the equipment is delivered in time.” 
KUHT has ordered its equipment from Federal, plans to 
install it temporarily in existing radio facility. 

Preliminary programming plans call for operation 
from 5-9 p.m. during first few months as an “exploratory 
period,” Mr. Kemmerer writes, adding he hopes to start 
courses in history, humanities and biology on TV in term 
beginning in September. “This will tend to improve our 
regular instruction, and if our regular instruction is good 
for the old and young students who now come to the 
campus, it would be equally good also for those who do 
not come to the campus.” 

Mr. Kemmerer adds he hopes commercial stations will 
participate in opening celebration as a good-will gesture 
“for what would be the first educational station on the 
air.” KUHT management is largely in hands of John C. 
Schwarzwalder, chairman of U of Houston TV-radio dept. 
He holds degrees from Ohio State and Michigan, is author 
of book We Caught Spies, based on experiences as Army 
counter-intelligence major. 

U of Southern California’s KUSC-TV awaits only its 
DuMont uhf transmitter to go on air. Financed with 
$500,000 grant from Allan Hancock Foundation, it plans 
dry-run program tests in March on full-day basis. In 
addition to strictly educational telecasts, it plans to include 
“community service” programs covering news, health and 
child care. 

Other educational TV developments this week: (1) 
According to telecaster Edward Lamb, it would be “an 
almost traitorous violation of our obligations to future 
generations” if TV channels reserved for educational use 
were defaulted. Mr. Lamb, owner of WICU, Erie (Ch. 
12), upcoming WMAC-TV, Massillon (Ch. 23) and TV 
applicant in Toledo & Portsmouth, O. and Orlando, Fla., 
spoke to American College Public Relations Directors con- 
vention in Hanover, N. H. (2) St. Louis Educational TV 
Commission, applicant for Channel 9 there, ordered $144,- 
000 worth of equipment from RCA, minimum needed for 
quick start. (3) Opposition to proposed Massachusetts 
educational network came from State Sen. George Evans, 
chairman of legislative committee on education, who called 
it “another way of needlessly spending taxpayers’ money.” 

Swing to 3-dimensional films by leading motion picture 
producers may hasten release to TV of major studio’s 
backlog of features, many industry observers believe. As 
stated by Billboard’s Sam Chase Feb. 7: “Should the bulk 
of new Hollywood production be in 3-D, as now seems more 
and more likely, distributors of TV films anticipate that 
a considerable quantity of feature film now resting in the 
libraries of major studios may suddenly be shaken loose 
for video airing before the end of 1953. It is felt that 
the impact of the new technique will be so strong on the- 
atre box offices that the standard film product, even shown 
for free via TV, will not be considered a competitive 
threat.” Threat of obsolescence of present-day 2-dimen- 
sion films by new 3-dimension processes prompted state- 
ment by Columbia Pictures v.p.-treas. Abe Schneider that 
stockholders will be informed before any films are re- 
leased to TV. His statement was in response to question 
from stockholder, and he also indicated Columbia is eyeing 
subscription TV as far more lucrative vehicle than com- 
mercial TV for played-out features. He added that Co- 
lumbia’s TV film subsidiary is “making a little money.” 
While it is “not lucrative,” it’s gaining valuable experi- 
ence in TV field, he said. 

C AN SPORTS LIVE with TV? That’s crux of con- 
troversy brought to head this week by Judge Allan 
K. Grim in Govt.’s anti-trust suit against National Pro- 
fessional Football League in Federal District Court, Phil- 
adelphia. Judge Grim denied NFL motion to dismiss suit, 
but before recessing to Feb. 24, he asked Justice Dept, 
atty. W. Perry Epes whether Govt, cares if TV kills pro 
football and Epes replied “No.” Judge Grim expressed 
“concern” with lack of evidence showing whether pro 
sports and TV can live together. TV industry observers 
at trial, including NARTB and networks, feel that Govt, 
should stress that there’s no conclusive evidence that TV 
injures sports attendance. Justice Dept, has consistently 
said its only objection to TV restrictions is “conspiracy” 
of team owners in violation of anti-trust laws. 

Both sides have indicated they’ll appeal decision if 
they lose. Since decision on appeal probably won’t come 
in time to affect 1953 sports programs, National Collegiate 
Athletic Assn.’s TV committee is taking steps to imple- 
ment its own football TV “controls” voted by NCAA con- 
vention in January (Vol. 9:2). Executive director Walter 
Byers will call meeting within 2 weeks to name 1953 TV 
director and draw up fall TV program. 

Organized baseball’s hassle over “co-existence” with 
TV forced DuMont temporarily to suspend plans for “TV 
game-of-the-week” on national hookup, similar to radio’s 
“game-of-the-day.” DuMont wanted to televise 18 major 
league and 8 minor league games, but after blast by Sen. 
Johnson (D-Col.), Western League president, to New York 
Baseball Writers Assn, that such telecasts would ruin 
minor leagues, DuMont officials said they’ll “reexamine” 
entire picture before deciding whether to go ahead. Again, 
in Feb. 13 statement, Sen. Johnson said that Congress 
wouldn’t permit baseball leaders to “destroy” minor 
leagues by national telecasts of major league games. But 
his office told us that no bill is in works. 

Network Accounts: Sponsors aren’t rushing to add new 
TV markets to their network program lineups, says Feb. 
9 Advertising Age, which polled ad agency executives 
who said, generally, that sponsors lack specific information 
about new markets and that some new markets are priced 
too high for their limited sets-in-use . . . Extensive pro- 
motion campaign will build up to sponsorship by RCA 
Victor Div. of Academy Award presentations of NBC-TV 
March 19, Thu. 10:30-11:30 p.m. Spot announcements, 
newspaper ads and “plugs” on other RCA Victor pro- 
grams will back up first telecast of big Hollywood affair 
for which NBC-TV paid $100,000 (Vol. 9:6). Presenta- 
tion ceremonies were moved up to 7:30 p.m. Pacific time 
because of eastern time differential . . . CBS-TV chai’ges 
NBC-TV with “show-stealing,” according to Feb. 11 
Variety which says that Strike It Rich, sponsored by 
Colgate on CBS-TV, Mon.-Fri. 11:30 a.m.-noon, is being 
lured to NBC-TV by offer of 5-times-a-week sponsorship 
at cost of 3 times weekly, which would save Colgate 
$1,000,000 annually . . . River Brand Rice Mills Inc. (River 
Brand & Columbia rice) buys Wed. 3:30-3:40 p.m. por- 
tion of Paul Dixon Show, starting Feb. 11, on DuMont, 
Mon-Fri. 3-4 p.m., thru Donahue & Coe . . . Helene Curtis 
Industries Inc. (Spray net & Helene Curtis shampoo) 
will sponsor Down You Go, starting March 13, on Du- 
Mont, alt. Fri. 10:30-11 p.m., thru Ruthrauff & Ryan; 
Carter Products Inc. is alternate sponsor . . . Charles 
Antell Inc. (hair preparation products and reducing & 
vitamin pills) starts What’s Your Bid? Feb. 14 on ABC- 
TV, Sat. 7:30-8 p.m., thru Television Adv. Assoc. . . . 
Melville Shoe Co. (Thom McAn Shoes) buys cooperative 
sponsorship of ABC Fights, starting Feb. 17, on WJZ- 
TV, Tue. 9-10 :30 p.m., thru Anderson & Cairns, offered 
for cooperative sponsorship on all ABC-TV affiliates. 


Station Accounts: “Added advertising coin from the 

filmeries” is on tap for 1953, reports Variety, pointing to 
fact annual board meeting of Theatre Owners of America 
ended with another recommendation that distributors use 
medium as “perfect channel for getting into the home and 
reaching potential filmgoers.” Said that journal: “Film 
sales managers, at informal powwow with TOA, told the 
exhibs that the filmeries were now in a trial-&-error period 
of video selling, but promised that companies would care- 
fully study methods of selling via video. Present deterrent 
to greater use of TV is the high cost factor involved, espe- 
cially in nationwide saturation campaigns [and] distribs 
have found exhibs reluctant to contribute financially to 
local cooperative campaigns” . . . Balaban & Katz, operat- 
ing Chicago chain of theatres and owning WBKB, spon- 
soring Family Movie Quiz on that station to hypo inter- 
est in movies; those who register at theatres are eligible 
to be phoned and asked what’s playing at their favorite 
theatre that night, with daily prize of fully paid “night 
out,” dinner and all . . . Fund-raising Mardi Gras, for bene- 
fit of Junior League of New York, one night only Feb. 17, 
Tue. 11:15 p.m.-12:15 a.m., will have these sponsors on 
WNBC & WNBT: American Express Co., American Vis- 
cose Corp., Chesterfield, Leigh Foods Iric. (Flamingo 
orange juice), Lipton Tea, Philco, Lever Bros. (Shadow- 
Wave home permanent), Wm. Skinner & Sons (Skinner 
satin), Springmaid Co. (fabrics), Trans- World Airlines, 
I. A. Wyner Co. (Sag-No-Mor wool jersey) . . . Westgate- 
Sun Harbor Co. (Breast o’ Chicken Tuna) has purchased 
new Guild Films Inc. Liberace series for 26 weeks for 
Chicago, Detroit, Baltimore, Buffalo, New Orleans, Hous- 
ton, and Pui’ex Corp. (bleach, drain opener) has taken it 

for San Diego, both thru Foote, Cone & Belding . . . Carpet 
Institute backing “Carpet Fashion Bazaar” in April-May 
(instead of one of those usual “Weeks”) in which more 
than 12,000 specialty, furniture and dept, stores will join, 
using TV along with newspapers in local campaigns 
supported by heavy national space . . . Gorton-Pew Fish- 
eries Co. using heavy TV-radio spot campaign (TV ex- 
clusively in the South) to exploit pre-Lenten market, 
thru Ingalls-Miniter Co., Boston . . . Southwestern Bell 
Telephone Co. sponsoring It Seems Like Yesterday, 15-min. 
films of bygone events and people, weekly on WBAP-TV, 
Ft. Worth . . . Among other advertisers reported using or 
preparing to use TV : Lucas Products Corp. (HX anti- 
septic disinfectant), thru Beeson-Reichert, Toledo; Ree- 
Seal Co. (Ree-Seal lids), thru Rockett Lauritzen Agency, 
Los Angeles; Skira Inc. (book publishers), thru Waterston 
& Fried, N. Y.; Utility Appliance Corp. (gas ranges, 
heaters), thru Calkins & Holden, Carlock, McClinton & 
Smith, Los Angeles; S. C. Johnson & Sons (Jubilee kitchen 
cleaning emulsion), thru Needham, Louis & Brorby, Chi- 
cago; Cremo Mfg. Co. (marshmallow topping), thru Gresh 
& Kramer, Philadelphia; W. F. Schrafft & Sons Corp. 
(Schrafft’s candies), thru Badger & Browning & Hersey, 
N. Y.; Consolidated Sewing Machine & Supply Co. (Viking 
Zig-Zag machines), thru Olian & Bronner, Chicago; M. & 
R. Dietetic Laboratories Inc. (Pream powdered cream), 
thru Ralph Jones Co., Cincinnati; Becker-Coulter Co. 
(Tipon Flow Brush, nail lacquer), thru Lynn-Fieldhouse, 
Wilkes-Barre, Pa.; Endust Corp. (dusting aid), thru St. 
Georges & Keyes, N. Y. ; Hassenfield Bros. (Mr. Potato 
Head, plastic toy), thru Bo Bernstein & Co., Providence; 
Drake Bakeries Inc., thru Young & Rubicam, N. Y. 

Ambitious community antenna project to serve Cas- 
par, Wyo., was announced this week by group of Caspar 
businessmen. Construction has already begun on $500,000 
system which would pick up Denver TV programs at Chey- 
enne, microwave them to Caspar and distribute them by 
cable. FCC approval would be required for microwave. 
Heading new company, Community TV Systems of Wyo- 
ming, is Bill Daniels, Caspar insurance man. Others in 
enterprise, all Caspar residents, are oilmen Earl Lyle & 
Hal Barnes and attorney W. J. Wehrl, director of Caspar 
National Bank. Denver consulting engineer T. G. Morris- 
sey is chief engineer. Service is expected to begin Sept. 1, 
and sponsors have set goal of 6000 subscribers out of 
Caspar’s 8000 homes and 1000 business establishments. 

William T. Lane elected president of Broadcasting 
Inc., licensee of WLTV, Atlanta, simultaneously with 
formal acquisition this week of the Georgia company by 
Crosley Broadcasting Corp. following $1,500,000 purchase 
deal approved by FCC (Vol. 8:51). He continues as gen- 
eral manager, will supervise $1,000,000 expansion program 
now being planned, including 316-kw. Avco v.p. and Cros- 
ley chairman James D. Shouse becomes chairman of 
WLTV board, Robert Dunville chairman of executive com- 

Record Industry Assn, of America elected Howard 
Letts, RCA Victor, and Emanuel Goldstein, of Simon & 
Shuster, new directors at annual meeting in N. Y. Feb. 11. 
Relected were James C. Conkling, Columbia; Irving Green, 
Mercury; Milton Rackmil, Decca; Dario Soria, Raxor; 
Glenn Wallichs, Capitol. 

Of interest to TV industry — from station operators 
to set owners — is new edition of Code for Protection 
Against Lightning, National Bureau of Standards Hand- 
book 46, just published and available for 40<? from Govt. 
Printing Office, Washington. 

TV set licenses in Britain increased by 80,908 during 
November, bringing total to 1,813,790 at end of month 
(about total of Los Angeles & San Francisco). 

Ownership of RKO Pictures Inc. will go back to board 
chairman Howard Hughes, who gains over $1,000,000 in 
the process. Syndicate headed by Ralph Stolkin, which 
bought controlling stock from Mr. Hughes and ex-RKO 
president Ned Depinet last year for more than $7,000,000 
(Vol. 8:38-43), chose to default on payments to Mr. 
Hughes & Mr. Depinet, losing $1,125,000 down payment 
and some $60,000 interest. Mr. Stolkin and members of 
his group have interests in several AM stations and TV 
applications, recently sold holdings in TV applicants 
KOIN, Portland, and KJR, Seattle (Vol. 8:45). 

Advertising of TV sets led all appliances in newspaper 
linage, during 1952, totaling 3,635,529 column inches for 
local, 650,301 national, reports Advertising Checking Bu- 
reau, Chicago, on basis of survey of 49 major cities. 
Nevertheless, these were 18.5% and 42.7% respectively 
below 1951 linage, largest percentage drop for any cate- 
gory. Dealer ads for radios totaled 375,456 column inches 
local, 58,799 national, also down 19.4% and 12% respec- 
tively. Biggest gain was for home freezers, up 57.5% and 
electric dryers, up 37.6%. Refrigerators ran 2,424,483 
inches, down 31.7% and second only to TVs. 

Dealers are up in arms over bill introduced recently in 
Wisconsin Legislature requiring them to guarantee new 
TV set purchasers 6 months of free service, including 
both parts and labor. NARDA immediately protested and 
asked RTMA to assist it in proposing amendments which 
were requested by chairman of legislature’s state affairs 
committee. Others who protested to committee were Na- 
tional Electronics Distributors Assn, and Milwaukee Bet- 
ter Business Bureau. 

Admiral spent $69,000,000 to advertise all its products 
from 1946 through 1952, of which $40,000,000 — nearly 
60% — went for newspaper space, reports v.p. Seymour 
Mintz. National magazines got second largest share, TV 
third. This year’s budget is record $20,000,000, of which 
bulk will go to newspapers. 

DOES DECONTROL SIGNAL MORE PRICE HIKES? New round of price increases on TV receivers 
looks like it's already under way — and question before the house is what effect 
Administration's policy of decontrol will have on an industry price structure forc- 
ing itself upward anyway. 

It was Emerson's turn to boost prices this week (see Topics & Trends, p. 12) 
following lead of Admiral. Who'll be next? DuMont's Dan Halpin isn't saying yes 
or no about his company's plans to jack up prices — although he was one of first to 
call turn on current increases elsewhere. A Philco spokesman was equally noncommit- 
tal about plans; Philco raised prices on 8 models only last September (Vol.8:38). 

H. Leslie Hoffman , president of Hoffman Radio, told distributors meeting this week 
that "slightly higher prices" are definitely on the way. 

Only RCA said flatly it wouldn't raise prices , spokesman telling us RCA is 
satisfied with current prices and definitely has no plans to increase them, regard- 
less of what other manufacturers might do. 

But price increases on TV-radio parts are definitely in the works, in opin- 
ion of Leslie F. Muter, big Chicago components manufacturer. He told panel discus- 
sion of New York Society of Security Analysts that he foresees 5-10% increase in 
prices of resistors, yokes and transformers as soon as order decontrolling parts is 
extended to manufacturers, expected in week or two . Last week's decontrol order 
affected only TV-radio replacement parts at wholesale and retail levels. 

* * * * 

But manufacturers were agreed on one thing : business is just fine, thanks. 

" We're embarrassed ," said C. P. Baxter, asst. mgr. of RCA home instrument 
dept., when we asked him about business. Embarrassed? "Yes, we're embarrassed be- 
cause we haven't been able to gear our production to meet demand. That should give 
you a pretty good idea of how business is. Our uhf business is particularly good . 
That goes for sets, converters, the whole works. The demand has exceeded our plans." 

" Excellent, still on allocation " was the way Philco described its business, 
and Halpin was scarcely less enthusiastic about DuMont's volume. DuMont, inciden- 
tally, announced this week its January picture tube production set record . 

Crosley v.p. Leonard F. Cramer was also bullish about 1953 prospects, tell- 
ing dealers' meeting in St. Charles, 111. that Crosley plans 60% boost in TV , 90% 
gain in radio business this year. Forecasting industry-wide production and sales 
of 6,500,000 new sets, Mr. Cramer said only a bottleneck in CR tube output could 
slow industry's pace, adding it takes twice as long to build 21-in. tube as 17-in. 

TV production keeps barreling along , reaching’ 173,927 (8524 private label ) 
week ended Feb. 6, down slightly from 198,489 the preceding week, but still strong 
enough to raise year's five-week total to nearly 900,000 . Factory inventories went 
up a bit to 136,798 from 133,436 week ended Jan. 30. 

Radio experienced its fifth straight week of rising production, reaching 
296,972 (151,585 private), up from 283,081 preceding week for five-week total of 

I, 326,923 (preliminary). Factory inventories were 259,954 , down from 257,200. 

Week's radios: 99,150 home sets, 16,559 portables, 53,199 clock, 128,064 autos. 

Decontrol of servicing prices charged by TV-radio tech- 
nicians was urged this week by NARDA in telegram to 
Price Administrator Freehill. Action was urged to coun- 
teract tendency of “a small, unscrupulous element in the 
service industry to charge prohibitive prices for parts, 
some of which were not absolutely needed for the serv- 
ice job, under the pretext of offering service apparently 
free of charge for prolonged periods of time.” 

Midwest Radio & Television Corp., 909 Broadway, 
Cincinnati, specializing in mail orders, has been sold to 
company called Ten-O-Nine Traction Bldg. Corp., headed 
by Spencer W. Cunningham, head of local brokerage office 
of Prescott & Co. Sellers were Edmund F. & Alfred G. 
Hoffman. Purchasing corporation includes Donald Dodt, 
William Savage Jr., Walter L. Tarr, Thomas M. Talley, 
Gilbert A. Davis and Mrs. Nettie C. Wolff. 

11 - 


Topics & Trends of TV Trade: “Let’s put uhf 

across!” NARDA gives its members this advice in Feb. 
9 edition of its newsletter. Citing case of Atlantic City’s 
WFPG-TV (Vol. 9:6), editorial says problem of uhf re- 
ception is dealei’s’ headache as well as broadcaster’s. 
“It’s our job to go to the customer and sell him on the 
pride of receiving all the TV service within reach of his 
set,” sa3^s editorial, “not a half-sale of a strip or a con- 
verter, but a full-sale involving the necessary antenna 
changes to give really good uhf reception.” NARDA 
makes this plea for cooperation: 

“It’s something we owe to those broadcasters who 
bring uhf to our communities, to our brand names whose 
standing influences our own, to the position of our busi- 
nesses in our communities and our industry, and, most 
important, to our customers.” 

That dealers are determined to display uhf to best 
advantage is indicated by report that virtually all 22 RCA 
dealers in Atlantic City area have signed up with Phila- 
delphia distributor Raymond Rosen Co. for special RCA 
Service Co. antenna installations in their stores. Rosen 
firm offered to pay all but $20 of cost of each installation, 
will follow installations with newspaper adyertising cam- 
paign sti’essing store demonstrations. Nation’s first 
televised training program for TV servicemen is sched- 
uled 7-8 p.m. Feb. 16 on WFPG-TV, when Raytheon will 
let public look in on its uhf lectui'es and demonstrations. 

December excise tax collections on TVs, radios & 
phonos were $18,635,076, compared with $12,332,956 in 
November and $13,723,553 in Dec. 1951. Internal Revenue 
Bureau report also shows collections of $67,554,618 for 
6 months ended Dec. 31, compared with $51,319,932 same 
1951 period. On refrigerators, air conditioners, etc., Govt, 
collected $7,018,765 in December vs. $3,274,024 in Novem- 
ber and $3,149,785 in Dec. 1951. Collections for 6 months 
ended Dec. 31 totaled $40,537,086 vs. $28,278,127 same 1951 

Emerson raised prices on four 21-in. consoles by $20 
to $30 this week. Like Admiral, which raised pi’ices on 
8 models last week (Vol. 9:6), Emerson kept low end of 
line unchanged. New lists: mahogany $300 to $330, blonde 
$320 to $350; slide-door mahogany $330 to $350, blonde 
$350 to $370; full-door mahogany $380 to $400; full-door 
combination $450 to $480. 

New York Better Business Bureau has endorsed bill 
by State Sen. John Bennet and Assemblyman Malcolm 
Wilson, making it unlawful for dealers to possess TV set 
or other appliance from which manufacturer’s serial num- 
ber has been removed or defaced. 

Trads Personals: william p. Maginnis, with rca 21 
years before joining Federal (IT&T) in 1951, elected v.p. 
& chief engineer in charge of telephone, radio & vacuum 
tube engineering . . . Charles F. Moor, Canadian Admiral 
production engineer, loaned to Dept, of National Defense 
to be production program chief, electronics div. . . . Lee 
Ballengee, ex-Chicago office mgr., named asst, sales mgr., 
General Instrument Corp., replaced by Benjamin V. K. 
French, ex-field engineer of subsidiary F. W. Sickles div. 
. . . Paul H. Frye, ex-Raytheon research & engineering 
director, appointed gen. mgr. of newly-formed special 
products div., succeeded by Robertson Gannaway, chief 
technical engineer . . . Charles Roberts, Fada adv. mgr., 
resigns to become president of American Food Club Corp., 
Clifton, N. J. . . . Rear Adm. Timothy J. O’Brien (ret.) 
elected Skiatron v.p. . . . George Krygier appointed ad- 
ministrative engineer, CBS-Columbia . . . M. L. Myers ap- 
pointed Sparton asst. gen. sales mgr. 

E VERY STATE IN NATION, even those without TV, 
shared in 6,174,505 sets sold to dealers last year, ac- 
cording to RTMA’s cumulative state-by-state and county- 
by-county x-eport released this week. This represented 
substantial hike over 5,095,563 sets shipped in 1951 but 
still somewhat under record 7,068,000 in 1950. 

Total compai’es with 1952 production of 6,096,279 and 
with year-end factory inventories of 104,809, distributor 
inventories of 404,315 (Vol. 9:6). The RTMA state-by 
state figures (county-by-county tables available from 
RTMA on request) : 


Alabama _ 















Arizona ... 






District of Columbia 

Florida . 



Illinois . 


Iowa . 











Louisiana . 


Maryland ... 



Minnesota ... 














New Hampshire 



New Jersey 

New Mexico 




New Vork 

North Carolina ... . . 

North Dakota 


Ohio ... _ . 








Rhode Island 






South Carolina 

South Dakota 



Utah ... . 











West Virginia 



GRAND TOTAL 6,174,505 

Note: Similar figures covering the 9,740,397 radios sold to dealers 
last year (when production was 9,711,236 units, with factory In- 
ventories of 190,269 and distributor inventories of 571,275) were 
also compiled by RTMA. 


Financial & Trade Holes: American Broadcasting- 

Paramount Theatres Inc., as the new T V-radio-theatre 
merger authorized by FCC is corporately known, will be 
conducted on a decentralized basis through subsidiary 
operating companies, says Feb. 9 letter to United Para- 
mount Theatres Inc. stockholders from president Leonard 
H. Goldenson. ABC will be organized as a self-contained 
unit within the merged companies. 

“We believe,” letter states, “that the addition of ABC 
presents the company and its stockholders with a splendid 
opportunity for growth. While continuing in our efforts 
to present the best theatre entertainment available, we 
plan a number of steps to strengthen the ABC operation. 
This will, of course, take time. But in our march forward, 
we shall do our best to build a strong, public-nxinded and 
profitable company serving the best interests of the public, 
our stockholders, employes and associates in the theatre 
and broadcasting fields.” 

UPT stock continues unchanged. On Feb. 11, AB-PT 
secretary Robert H. O’Brien inforixxed ABC stockholders 
that certificates for shares of the merged company are 
ready for exchange; for each share of ABC common, they 
are entitled to 36/100ths of a share of the 5% preferred 
and 15/38ths of a share of common of AB-PT. Mean- 
while, ABC common was suspended from dealings by the 
N. Y. Stock Exchange, which now lists AB-PT Inc. The 
5% cumulative preferred $20 par value of AB-PT has also 
been admitted to the list. 

To establish financial qualifications of AB-PT, a pro 
forma consolidated balance sheet as of Sept. 30, 1951 was 
submitted to FCC during hearings. It showed assets of 
$152,084,955, comprising current assets of $52,945,902 (in- 
cluding $34,607,668 cash) ; investments of $3,624,892; fixed 
assets of $80,177,357; intangibles $8,756,620; other assets 
of $3,479,877; and prepaid expenses and deferred chax-ges 
of $3,100,307. This balance sheet also showed total cur- 
rent liabilities of $21,143,633; long terixx liabilities of $50,- 
869,675; capital surplus of $33,301,771; earned surplus of 

13 - 

Electronics Reports: Govt, will junk Controlled Mate- 
rials Plan June 30, and in meantime CMP will operate on 
“open end” basis. Feb. 13 announcement by acting defense 
mobilizer Arthur Flemming, means just this: Second quar- 
ter CMP allotments of steel, copper & aluminum — which 
have already been worked out by NPA — will be honored. 
But, effective immediately, mills may accept orders with- 
out restriction after they have taken care of all CMP al- 
lotments. “Open-ending” of CMP should have little effect 
on metal supplies before May, since “lead time” for order- 
ing most types of steel, copper & aluminum is 45 days. 
This means users won’t be able to get quantities of these 
products above their quotas before April at earliest. 

End of CMP June 30 won’t mean scuttling of all ma- 
terials controls. There will be no more allotments to 
civilian industries — they’ll be permitted to use all the 
metals they can latch onto. But some sort of priority 
system will be worked out to assure that military, atomic 
and defense supporting industries get first crack at steel, 
copper & aluminum, as well as such scarce alloying metals 
as nickel and cobalt. 

Copper scrap prices were decontrolled Feb. 11, and 
move is expected eventually to help relieve shortage. Scrap 
prices immediately jumped 4 4 a pound, but there were few 
takers since refined copper made from that raw material 
is still under ceilings. Aluminum supply, too, is expected 
to increase materially following agreement this week with 
Canada on substantial increase in imports. 

* * * * 

Electronics Production Board, top-level coordinating 
agency for all electronics programs, has been abolished, 
but most of its functions are expected to be assumed by 
new body to be set up in ODM’s production div., headed by 
James A. Williams, ex-chief of DPA’s production office. 
Details of ODM reorganization haven’t been announced. 
Richards W. Cotton, Philco, was chairman of EPB and 
may head ODM electronics branch, at least temporarily. 

Avco president Victor Emanuel credits rise in demand 
for Crosley TV & radio sets following end of freeze with 
boosting parent corporation’s sales to $326,585,641 for 
fiscal year ended Nov. 30, highest in company history, 
14% above 1951 sales of $286,598,113 (Vol. 8:6). Profits 
in fiscal 1952 were $11,028,927 ($1.20 on 8,890,824 shares) 
compared to $10,089,214 ($1.10 on 8,819,385 shares) pre- 
ceding year. Backlog of defense orders reached record 
$350,000,000 at end of year. Although statement, as cus- 
tomary, gave no breakdown to indicate sales and profit of 
Crosley’s TV-radio manufacturing & broadcasting divi- 
sions, latter indicated in connection with FCC application 
to buy Atlanta’s WLTV that its dollar volume for fiscal 
year ran over $9,000,000, net profit around $900,000. 

Zenith sales set all-time record of $137,462,000 in 
1952, says president E. F. McDonald Jr. in interim finan- 
cial report. This compares with $110,022,780 in 1951 and 
$134,012,595 in 1950. In final quarter of 1952, volume 
totaled $54,899,000, some 33.5% above any previous quai’- 
ter in Zenith’s history. Sales in January 1953 were high- 
est for any month to date, said Cmdr. McDonald, who 
explained : “Although it was anticipated that sales demand 
for TV receivers would continue strong after the year end 
in the new market areas, [the] company is also experienc- 
ing strong demands from mature TV markets, such as 
New York and Chicago.” 

P. R. Mallory & Co. reports 1952 consolidated net 
income of $1,897,773 ($3.12 a share) vs. $1,923,314 ($3.16) 
in 1951. 

National Theatres reports net income of $544,697 (20<) 
a share on 2,769,486 shares) for quarter ended Dec. 27, 
compared with $373,948 (14?*) same 1951 period. 

R OBERT C. SPRAGUE isn’t taking job of Undersecre- 
tary of the Air Force, as offered (Vol. 9:3, 6), be- 
cause he can’t see his way clear to divesting himself of 
his interest in Sprague Electric Co., big components manu- 
facturer, which he founded and headed until Gen. Eisen- 
hower asked him to join his defense team. Presumably, 
he’ll return to Sprague, but in meantime the loss of serv- 
ices of one of the ablest men in the electronics industry, 
an Annapolis graduate and ex-RTMA president, because 
of a Senatorial “fetish” over stockholdings, is pointing up 
a real problem in Govt. The problem was very aptly set 
forth in an editorial in the Washington Post Feb. 12, which 
stated : 

“The case of Robert C. Sprague raises a question as 
to whether the strip-before-you-enter formula applied to 
public servants has been carried too far. Mr. Sprague was 
asked to become Undersecretary of the Air Force more 
than a month ago — in part because of his wide experience 
in electronics. He did not seek the office. After he had 
resigned as president and director of the Sprague Electric 
Co. of North Adams, Mass., and spent a month preparing 
to take over the new assignment, Secretaries Wilson and 
Talbott decided against his nomination because Mr. 
Sprague refused to sell his stock in the company that he 
built. Was that decision necessary in the public interest, 
or was it merely a wooden application of a fixed rule? 

“There are many indications that Mr. Sprague would 
have been an excellent Undersecretary of the Air Force. 
The only question raised was whether his continued owner- 
ship of a family enterprise would have been incompatible 
with his public duty. In the first place, only .7 of 1 per 
cent of the company’s business is with the Air Force, and, 
as the items in question can be readily obtained elsewhere, 
the company voted last month not to enter into any con- 
tract with the Air Force while its owner held office in 
that service. In addition, Mr. Sprague agreed to disqual- 
ify himself if it should ever become necessary for the Air 
Force to deal with his company. The general counsel of 
the Air Force reported that the proposed arrangement 
fully met the requirements of the law. 

“It is important to note also that the safeguards sug- 
gested by Mr. Sprague also satisfied both Republican and 
Democratic leaders of the Senate Armed Forces Commit- 
tee. So far as we can determine, no opposition whatever 
developed in the committee. Opposition was confined to 
the Pentagon. Apparently Secretaries Wilson and Talbott 
rejected Mr. Sprague because he had not done what they 
had been required to do under different circumstances. 

“We think there is a clear distinction between Mr. 
Wilson’s holdings in General Motors, an immense supplier 
of defense equipment, and Mr. Sprague’s stock in a family 
enterprise not essential to defense. That distinction should 
have been recognized at the Pentagon. Now that the 
principle of official divorcement from interests that might 
sway decisions in the defense establishment has been firmly 
established, it should not be used arbitrarily to deprive the 
Government of talented executives where no real conflict 
of interest exists. Aside from the injustice done in this 
case, a rigid adherence to the precedent would place many 
able executives beyond the reach of Government service. 
There is surely a rule of reason here as elsewhere.” 

Distributor Notes: Mid-Atlantic Appliances (Ad- 
miral), Washington, appoints Lee Perlmutter sales promo- 
tion mgr., replacing Morton Funger, now treas. of Samson 
Distributors (Motorola) . . . Raytheon appoints Tri-State 
Distributors, Spokane . . . Sylvania names ECCO, Louis- 
ville; E & R Distributors, Butte . . . Hoffman Radio names 
Siebert & Willis, Wichita; E. M. Kemp Co. (Hoffman), 
Sacramento, opens Reno branch (Gene Hall, mgr.) . . . 
CBS-Columbia names Crenshaw Co., Memphis . . . Pacific 
Mercury names Horn & Cox, Los Angeles. 


C OLOR SPECULATION rises again, with release this 
week of NTSC’s recently adopted revised field test 
specifications (Vol. 9:4) — published herewith in full text 
as Supplement No. 75-A, going to all subscribers. 

Rumors that RCA will go to FCC in March or April 
and request approval of compatible system are met by RCA 
officials with statement that “we are always considering 
when the system should be brought to the Commission.” 
Dr. W. R. G. Baker (GE), chairman of NTSC, said 
the rumor is news to him. He considers the March-April 
date too early. “I’ve been saying that it would take a 
minimum of 4 months to field test the new specifications,” 
he stated. “Why, several of the companies won’t be able 
to get on the air with them until March 1. I know we can’t. 

“I’m quite confident that we have the right standards 
now — but you never know until they’ve been fully field 
tested. I have no idea whether this talk about RCA is 
right. RCA hasn’t said anything to me about it. They’ve 
cooperated 100% with NTSC. We’ve had no decision about 
who’s going to FCC or when.” 

RCA officials say they’re not through field testing new 
specifications, but they do point out that they’ve tested 
many of the new features before, and that they’re now on 
air in New York with the final specifications. RCA is now 
remodeling Colonial Theatre there to equip it primarily 
for color, though monochrome originations continue to be 
made from the theatre. 

All in all, it’s considei-ed distinct possibility RCA will 
go to FCC on its own if rest of industry isn’t ready to do 
so in relatively near future. 

Dr. Baker says following will be transmitting new 
specifications: RCA-NBC, via WNBT, New York; Du- 
Mont, experimental uhf station KE2XDR (708-714 me), 
New York; GE, experimental vhf KE2XHX, Syracuse; 
Philco, WPTZ, Philadelphia; Zenith, experimental vhf 
KS2XBS, Chicago (if channel isn’t occupied by CBS as 
result of purchase of WBKB after ABC-UPT merger). 

TV’s own “Audit Bureau of Circulation,” serving the 
industry as the standard just as ABC serves newspapers, is 
firm goal of NARTB in its “circulation” project (Vol. 9:6). 
But NARTB officials say that achievement is bound to 
take time, perhaps as much as a year, before techniques 
are perfected and “sold” to stations. Dr. Frederick R. 
Cawl, whose proposed formula to measure sets-in-use and 
other “census” data is still secret, is now revising it ac- 
cording to instructions from TV board. Board members 
are enthusiastic about proposal, but most stations don’t 
know details, so haven’t expressed opinions. The com- 
mittee named to work with Dr. Cawl (Vol. 9:6) will meet 
periodically to discuss mechanics of putting system into 
effect and garnering the overwhelming station support 
considered necessary to make it effective. 

Soliciting phone calls by TV on Sunday is illegal in 
Baltimore, Judge Herman M. Moser ruled this week, fining 
3 advertisers who had contended that city law shouldn’t 
apply to TV and newspapers even if it bans “Sunday 
sales.” Judge Moser said that even though calls were 
limited to making appointments, they were used to make 
sales eventually. 

Joseph II. McConnell’s election as president of Col- 
gate-Palmolive-Peet was made “official” this week, Edward 
J. Little moving up to chairman. Whereas McConnell’s 
salary as NBC president was $140,000, his C-P-P salary 
will be $125,000 plus stock and bonuses that can add up to 
another $125,000, according to Variety. 

Pioneer TV-radio agency, Biow Co., now handling 
$50,000,000 in billings with staff of 420, becomes 25% 
owned by employes in moves this week which also make 
founder-president Milton H. Biow chairman of board as 
executive v.p. F. Kenneth Beirn moves up to president. 

S HARED-TIME use of TV channel is asked by 2 Cali- 
fornia radio stations in amended applications filed 
with FCC this week — first such request ever made. 
Amendments cover applications of KMBY, Monterey, and 
KSBW, Salinas, both seeking Ch. 8 in Salinas-Monterey 
ai*ea. Schedule filed with applications asks alternating 
operation on channel, with each station on air 3 different 
periods daily. Bing Crosby is v.p. & 24% owner of KMBY. 

Week’s applications included 3 by radio stations: 
KWK, St. Louis (St. Louis Globe-Democrat) , seeking Ch. 
12 in Cape Girardeau, Mo.; KYNO, Fresno, Cal., Ch. 47; 
WHBL, Sheboygan, Wis. (Sheboygan Press), Ch. 59. 
Others filed this week were for Panama City, Ch. 7, by 
construction & concrete firm operator J. D. Manly; Rapid 
City, S. D., Ch. 7, by owners of CP-holder KELO-TV, 
Sioux Falls — Joseph L. Floyd, N. L. Bentson & Edmund 
R. Ruben; Norfolk, Va., Ch. 10, by jewelry & real estate 
dealer Dudley Cooper and advertising man Irving M. 
Kipnes; Marion, Ind., Ch. 29, by Marion Chronicle and 
Leader-Tribune. State of Oklahoma filed week’s sole 
educational application, for Ch. 13, Oklahoma City. 

These 5 vhf and 3 uhf brought total number of appli- 
cations now pending to 716, of which 263 are for uhf. 
[For further details about these applications, see TV 
Addenda 16-F herewith; for complete listings of all post- 
freeze grants, new stations, hearings, etc., see TV Fact- 
book No. 16 with Addenda to date.] 

Canada’s next TV station, 50-kw Channel 4 Ottawa 
outlet, won’t meet June target date, writes CBC engineer- 
ing dir. Gordon W. Olive. Difficulties in getting city and 
Federal District approval for antenna site have forced 
postponement, and Mr. Olive now estimates Ottawa sta- 
tion “will not be ready for operation before next fall.” 
CBC has ordered 5-kw transmitter and 12-bay antenna 
from British Marconi, plans 500-ft. tower. Next on sched- 
ule will be 50-kw Winnipeg station, also on Ch. 4, for 
which 10-kw transmitter and 6-bay antenna have been 
ordered from RCA. CBC is now asking bids for trans- 
mitter and antenna for Vancouver station (channel not 
yet announced), expected to radiate 100 kw. Only other 
station now being planned is in Halifax on Ch. 3. 

FCC will be asked everything Congressmen can think 
of when it comes up before House Interstate & Foreign 
Commerce Committee Feb. 19 & 20 as part of Commit- 
tee’s routine questioning of all govt, agencies within its 
jurisdiction. It’s presumed committee will inquire into all 
current subjects — ABC-UPT merger, color, educational TV, 
“strike” applications and TV processing in general, pro- 
gramming, “joint AM” applications, theatre TV, subscrip- 
tion TV, etc. New chairman, Rep. Wolverton (R-N. J.), 
said immediately after November elections that he was 
particularly interested in questioning Commission about 
its color decision. 

Hike from 50 to 316 kw by WHAS-TV, Louisville, last 
week (Vol. 9:6) has produced “highly gratifying results,” 
according to station director Victor Sholis and engineer- 
ing director Orrin Towner. Station reached about 250 
kw Feb. 6, but several faulty transmission line joints pre- 
vented achievement of full 316 kw until couple days later. 
Viewer reports are pouring in, Sholis says, and he’s par- 
ticularly pleased that there are so few complaints caused 
by shift from Channel 9 to 11. Asked if he’d recommend 
that other stations achieve 316 kw by running 20-kw am- 
plifier at 28 kw, as he did, Towner said he would “if they 
take all the proper safeguards.” 

Signs of the times: “Beginning Feb. 16, 1953, and un- 
til further notice, the opening hour for hearings before the 
Commission and the hearing examiners will be 9:00 o’clock, 
a.m. By direction of the Commission. T. J. Slowie, 
Secretary.” — FCC Public Notice, Mimeo. 86448, Feb. 12. 

Special Report 
February 14 ( 1953 

REVISED EDITION— Substitute for pp. 260-261 of TV Factbook No. 16 


With Radios, Families and Other Market Data — See Editor’s Note Opposite Page 

Tabulations by NBC Research Dept. Covering All Counties Receiving Standard TV Signal 
For latest sets-in-use figures, consult monthly tabulations published regularly in Television Digest 
Figures reproduced with special permission of NBC and Sales Management Magazine 

EDITOR’S NOTE: The following figures are the latest 
available — in fact, only ones of their kind. They do not 
purport to be up-to-the-minute. They do not reflect the 
power increases and improved antenna performance per- 
mitted by the FCC since July 25, 1951, and are here offered 
only as a quickly convenient yardstick — with the sugges- 
tion that individual station market and coverage data be 
obtained from the stations directly. Sets-in-use count is 
latest by NBC Research before going to press (for latest 
monthly estimates consult current weekly Television Digest 
toward end of each month) ; radio set count in NBC Re- 
search’s revised estimate as of May 1, 1952. Total families, 
population, retail sales, food sales, automotive sales, drug 
sales, effective buying income figures are based on Sales 
Management Magazine’s “Survey of Buying Power.” 

The uniform standard of signal strength is 0.1 mv/m 

(one-tenth millivolt) or better. This level of signal inten- 
sity was selected by NBC after thorough study of receiver 
distribution and technical reception and after consultation 
with telecasters and receiver manufacturers. The one-tenth 
millivolt contour as drawn from engineering measurements 
may be visualized as approximately a 60-mile circle, with 
variations according to terrain and other physical vari- 
ables. Any county falling entirely within the one-tenth 
millivolt contour of each NBC station is included, and any 
county which lies partially within the contour is included 
only if 50% or more of its families are within said contour. 
If two or more stations deliver a qualifying signal to a 
county, that county is credited to the station with the 
strongest measured signal. In a small number of counties 
where this procedure is not practicable, data for each 
county is divided. Thus, overlap has been eliminated. 


Radio Homes 1952 



w , , Sets-in-Use 

in TV Areas 








Market (Jan. 1. 1953) 

(May 1, 1952) Homes 

(Jan. 1, 1952) 

Retail Sales 

Food Sales 


Drug Sales 

Buying Income 





186,100 $ 

171,608,000 $ 

36,683,000 $ 


$ 6,892,000 

$ 260,858,000 

Ames (Des Moines) 










Atlanta . . - 










Atlantic City 




























































Boston . . 










•Brownsville, Tex.- 

Matamoros, Mexico 




























































Columbus ... 










Dallas-Fort Worth 











Rock Island 






























Detroit . . 










•El Paso 




















Fort Worth-Dallas (see Dallas-Ft. Worth) 

Grand Rapids_ 








































Indianapolis . 












• • 








Jacksonville. . 






























Kansas City 






























Los Angeles 










Louisville. _ 












Radio Homes 1952 





in TV Areas Total 







(Jan. 1, 1953) 

(May 1, 1952) Homes 

(Jan. 1, 1952) Retail Sales 

Food Sales 


Drug Sales 

Buying Income 































Milwaukee . 










Minneapolis-St. PauL 332,000 












* * 

















New Haven 

__ 347,000 









New Orleans 










New York 




















Oklahoma City — 




































































































Rock Island-Davenport (see Davenport-Rock Island) 

Salt Lake City. 










San Antonio 










San Diego 










San Francisco 




















Seattle. . 










South Bend~_ 

— 13,000+f 








• * 











St. Louis . 










Syracuse .... . _ 








































Washington . .. _ 






























All Others 

_ 8,700 


♦ * 

















U.S.A. Total—— 










% of U.S.A 67.9 67.7 66.9 70.2 71.6 65.9 71.9 73.0 

* Non-interconnected cities, as of Jan. 1, 1953. 

** Figures unavailable. *** KDUB-TV went on air Nov. 13, 1952; NBC Research does not offer total since station is non-aSBliated, but 
local survey showed 12,252 on Jan. 1, 1953. 

t Bloomington & Indianapolis, taking into account overlap, are together accredited with aggregate of 362,000 sets-in-use (see Television 
Digest, Vol. 9:5, p. 12). 

i Grand Rapids & Kalamazoo, taking into account overlap, are together accredited with aggregate of 200,000 sets-in-use (see Television 
Digest, Vol. 9:5, p. 12). 
if Uhf receivers. 

Note: Markets not listed here but having new stations as of Jan. 1. 1953 are York, Pa.; Colorado Springs, Colo., and Honolulu. 

Note: An additional 224,811 TV sets were sold in Canada up to Dec. 31, 1952, mostly in areas within range of U. S. telecasting stations 




with Electronics (/ Reports 


■ Pi) i-Tfl9 n 

i \ifo 

F£1 1953 February 21, 1953 

Wesfinghouse Pays $8,500,000 for WPTZ, page 1 
Mn this Roanoke's WROV-TV is 30th Post-Freeze, page 2 
ISSUCS S CPs, Including First Shared-Time, page 3 

UHF Problems Economic, Not Technical, page 4 

Transmitter Deliveries and Upcoming Stations, pages 6-7 
Station Can Be Built for $35,000 — Hennock, page 3 
Quiz of FCC by House Committee Begins, page 9 
Controls All Off, TV's Economy 'Free,' page 1 1 

WESTINGHOUSE PAYS $8,500,000 FOR WPTZ: By_ all odds the biggest single TV station deal 

in history was this week's purchase of Philco's pioneer WPTZ, Philadelphia (C h. 3) 

for $8, 500, 000 cash by Westinghouse Radio Stations Inc., TV-radio broadcasting sub- 
sidiary of big Westinghouse Electric Corp. As a commentary on the high values of TV 
properties now, as contrasted with AM, it's noteworthy that this one station fetched 
more than did NBC's whole Blue Network (now ABC) which sold in 1941 for $8,000,000 . 
Recent ABC-UFT merger involved about $25,000,000 for network with 5 TV, 5 AM stations. 

Deal culminated intense efforts of several eager buyers to acquire station, 
including CBS which just week ago paid $6,000,000 for Chicago's WBKB (now WBBM-TV) 
coincident with ABC-UPT. merger. That was highest previously paid for one station. 

Westinghouse is paying the piper because it, too, had guessed wrong about 
the future of TV when, scant 5-6 years ago, channels could be had for the asking and 
it held back. But it did found WBZ-TV, Boston (Ch. 4) in 1948, which soon developed 
into a highly profitable property. 

WPTZ has been good earne r in last 3-4 years, grossing more than $4,000,000 
in 1952 and netting nearly half that amount. It had reputation within Philco family 
of returning best percentage profit of any division of the company in recent years, 

WPTZ will be turned over lock-stock-&-barrel to the Westinghouse subsidiary, 
now headed by parent company's new v.p. E.V. Huggins , recently Assistant Secretary 
of the Air Force, with veteran radioman Joe Baudino as executive v.p. FCC approval 
is usually routine, though magnitude of deal may cause closer scrutiny than usual. 

* * * * 

Philco accepted Westinghouse offer rather than others , because Westinghouse 
radio station KYW has long shared Philadelphia quarters ( "Philco-Westinghouse Radio 
& TV Center") with WPTZ — and there has been long-standing agreement that each 
would give other first refusal in event of decision to sell either station. 

Big price is more apparent than real , taking into account Philco's record of 
having poured $5,900,000 into station since it was founded in 1952 as experimental 
W3XE. It began commercial operation in 1941, went through lean war & deficit years 
until it turned profit corner in 1950 . It is reputed to be second oldest station in 
the country, was founded mainly as a developmental project for telecasting & receiv- 
ing apparatus, working in close collaboration with RCA Victor, across the river in 
Camden. Philco executive v.p. James Carmine says its experiments were responsible 
to large degree for 525-line picture standards used today. 

On site of its present 552-ft. tower , in the heights of suburban Wyndmoor, 
famed TV inventor Philo Farnsworth was put to work by Philco in laboratory provided 
him in 1931 to probe some of his video theories. 

Present management and staff will be taken over intact , including, if he 
elects to stay, manager Ernest B. Loveman, 25-year Philco veteran, company's onetime 
adv. mgr., who has run the station since 1946, won many distinctions and prizes for 



it, sold show to Gimbel Store called "Handy Man" that's reputed to be TV's oldest 
commercial program still on air. It was earliest to carry regular college football. 

Mr. Carmine said Philco was constrained to sell , though present and prospec- 
tive profits well justified retaining station, because it prefers to "concentrate 
in its principal fields of research and development of TV receiving sets, radios and 
major appliances." Only other TV-radio set makers still operating TV stations are 
RCA , 5 (thru NBC) ; CBS-Columbia Inc ., 3 plus minority in 2 others (CBS) ; Crosley , 4; 
DuMont , 3 ; GE and Stromberg-Carlso n, one each. All are known to be profitable prop- 
erties ; certainly all are tightly held by parent companies against offers to buy. 

Westinghouse will drop its uhf application for Philadelphia, has already 
done so for Ft. Wayne . It's pursuing competitive vhf applications in Pittsburgh and 
Portland, Ore . , latter currently in FCC hearing. It operates AMs in all of those 
cities. It's understood to have made fruitless efforts, as have others, to buy Du- 
Mont's WDTV, Pittsburgh, home of its pioneer KDKA. 

WPTZ sale deal is third announced so far this year, and more are known to be 
in the making. Edward Lamb recently sold his WTVN. Columbus (Ch. 6) to Taft family's 
Radio Cincinnati Inc. (WKRC-TV) for $1,500,000 (Vol. 9:3). John Kennedy interests 
sold KFMB-TV, San Diego (Ch.8) with KFMB to Alvarez-Wrather group for $3,150,000 
(Vol. 9:5). FCC only few weeks ago approved sale of WMBR-TV & WMBR, Jacksonville , 
to Washington Post (WTOP-TV) for $2,470,000 (Vol. 8:51 & 9:1,5); also sale of WLTV , 
Atlanta , to Crosley for $1,500,000 (Vol. 8:51 & 9:5). 

There have been quite a few other deals since TV properties began to be 
"desirable" in 1949; all are listed on p. 93 of our TV Factbook No. 16. 

ROANOKE'S WROV-TV IS 30th POST-FREEZE: Next few weeks could see quite a few more new 
stations take to the air , both vhf and uhf — judging from equipment deliveries as 
well as grantee forecasts. On our own authority, however, we won't predict any of 
them for sure, since experience has shown there's many a slip and almost invariably 
it takes longer to get going than the principals are wont to predict. 

This week's only starter was WROV-TV, Roanoke, Va . (Ch. 27), which began to 
test Feb. 15, is continuing with patterns on the air 2-8 p.m. daily. Manager Frank 
E. Koehler happily reports " picture excellent " and " reception outstanding " and 
tells of some homes getting signals even on inside aerials. 

WROV-TV thus becomes year's 15th station to go into operation (8 of them 
uhf) and the 30th post freeze (14 uhf). It's particularly important because Roanoke 
now offers another proving ground for new vhf & uhf operation in the same community, 
its WSLS-TV (Ch. 10) having started operating last Dec. 11 (Vol. 8:48). 

Lots of early-March starters have been reported in these columns previously, 
and we'll give you dope as soon as it's definite. Only definite notice of another 
imminent new starter received this week came from Jack Snyder, WFBG-TV, Altoona, Pa . 
(Ch. 10), who got GE 5-kw equipment delivery this week, had everything in good order 
at week's end, said he expects to get on air Feb. 22 with 75-kw ERP from 86-ft. 12- 
bay antenna atop an 89-ft. tower on Wopey Mt., 5 mi. northwest of city. That puts 
it 990 ft. above average terrain, promising good coverage. NBC hookup is planned. 

Securing STAs this wee k for imminent starts were these vhf grantees: KFDX-TV 
and KWFT-TV, both Wichita Falls (Ch. 3 & 6, respectively) ; KTNT-TV, Tacoma (Ch. 11). 

More and more CP ho l ders seem to be taking more seriously the advice of the 
equipment makers, let alone their engineering consultants, to " make haste slowly . " 
Fear is that precipitate starts with inadequate equipment, know-how and power may 
discourage TV buying, especially conversions to uhf. 

Some CP holders , learning all isn't gold that glitters as laws of economics 
make themselves felt, are even hesitating about constructing at all. For example, 
we had a letter this week from a uhf grantee in a small town (under 50, 000 pop. ) now 
being served by a vhf station. Name is withheld for obvious reasons, but he wrote: 

" The directors and myse lf have decided to hold off indefinitely on erecting 
a TV station. At present, we can't see the economic soundness in a market of this 
size. Except at the start, business would have to come almost entirely from net- 


works and national accounts, which we believe would be limited for this market." 

We’d call that an understatement , knowing the market. So it won't be at all 
surprising to see quite a few of the 250-odd present CP holders, to say nothing of 
others to come, default by failing to construc t in areas which cannot support TV. 

Mere fact that FCC has allocated channe ls, sometimes to crossroads villages 
far removed from centers of population, or that it has granted CPs, is no sesame to 
TV riches . Economic factors, compounded by competitive, are still all-important. 

f For latest reports in our survey of upcoming new stations , with summary of 
equipment deliveries by the major manufacturers, see pp. 6-7.] 

8 CPs, INCLUDING FIRST SHARED-TINE: F CC again emphasised, its willingness to go al ong 
with applicants who want to build stations no w rather than get bogged down in inter- 
minable hearings — by granting without delay its first shared-time TV applications, 
just filed for Channel 8 by Salinas and Monterey, Cal , applicants (Vol. 9:7). Last 
week, Commission granted its first "joint AM" application, in Macon, Ga. (Vol. 9:7). 

The shared-time grants, which will count as 2 stations with separate li- 
censes, were among 8 granted this week (4 vhf, 4 uhf), bringing total to 255. 

The vhf CP s : Mesa, Ariz ., KTYL, No. 12; Monterey, Cal . , KMBY, No. 8 (shared); 
Salinas. Cal ., KSBW, No. 8 (shared), 2nd grant in city; Hannibal, Mo ., KHMO, No. 7. 

T he uhf grants : Wichita, Kan ., C.W.C. Co., No. 16; New Orleans, La ., WJMR, 
No. 61; North Adams, Mass ., WBRK, No. 74; McAllen, Tex . , KRIO, No. 20. 

The Mesa, Ariz. grantee immediately reported its KTYL-TV has ordered 5-kw 
DuMont transmitter with all studio equipment, and hopes to be on air by April 15 . It 
proposes to serve Phoenix , only 12 mi. westward. Dwight Harkins, theatreman, part 
owner, served as attorney-engineer in filing FCC application, said it cost only $30. 

KMBY and KSBW v/ill use same transmitter but each will have own studios in 
respective cities, each operating 42% hours weekly. Transmitter will be on Baldy 
Peak, about 9 mi. from Salinas, with height of 2630 ft. above average terrain. One 
of KMBY owners (24%) is Bing Crosb y, who also owns 47.6% of KXLY-TV, Spokane. 

It's the prospect of long bitter hearings that prompts these coalitions, for 
A M history discloses an inevitable trend to dissolution of shared-time arrangements 
— one usually buying out the other. Economics of TV and availability of additional 
channels will determine whether history will repeat itself in TV. 

This week's sole non-AM grantee , Wichita's C.W.C. Co., is headed by Missouri 
theatreman Stanley H. Durwood. 

* * * * * 

Spurred by Macon joint-AM grant, Tulsa's KRMG (Sen. Kerr) and KVOO (oilman 

W.G. Skelly) combined forces in similar setup for C h. 2, only to be jumped by 2 new 

competitors: Oil Capital TV Corp. , headed by contractor & oilman Laurence F. Rooney 
and auto dealer Fred Jones who owns KFMJ, Tulsa; Fryer TV Co. (name changed from UHF 
Television Co.) which amended from Ch. 23 to Ch. 2. KRMG & KVOO own 50% each, to 
be reduced to 47%% each on grant of CP, 2%% going to Tulsa U, 2%% to Oklahoma A&M. 

Experience of KRMG & KVOO parallels that of Miami's WIOD & WQAM, which pre- 

cipitated flock of competitors when they joined in Ch. 7 application with Niles 
Trammell, ex-NBC chairman, as "umpire" holding 15% (Vol. 8:50). 

T here were 2 more moves to eliminat e hear i ngs this week, but neither of them 
involved 2 AMs in same city. WSOY, Decatur , 11 1. , dropped its application for Ch. 3 

in Urbana, acquired 20% of Midv/est TV Inc., Champaign (WDWS). In Durham , N.C ., Win- 

ston-Salem Bcstg. Co. (WTOB, Winston-Salem) joined Ch. 46 applicant T. E. Allen & 
Sons, acquired 50% ownership, dropped competing application. 

All these combinatio ns, plus new applications, actually increased total un- 
contested applications on file to 105 from last week's 103 — reversing pattern of 
average 8-a-week decrease in "free for grant" applications. 

f For further details about grantee s and applicants, see TV Addenda 16-G here- 
with; for complete data on these and all other applications, see TV Factbook No. 16.] 

r * # * * 

Commission skipped through 27 cities i n .i ts Group A priority list to 263rd 
city, went no further in Group B though it picked up a couple grants by backtracking 


in latter group. Commission may well drive clear to end of both groups in couple of 
months. It is now down to cities under 20,000 pop , in Group A, and we count only 40 
uncontested applications between 263rd city and end of list. There are only 17 more 
cities in Group B , virtually all loaded with contested applications. 

When Commission reaches end of both lists , it will roam back-Sc-f orth over 
its files, knocking off CPs whenever uncontested applications pop up. Meanwhile, 
hearings will grind away and contestants with lower priority will bide their time, 
waiting for their hearings to be scheduled. 

* * * * 

Next batch of hearings will probably be scheduled in 4-8 weeks, to start in 
April-June . Commission has just sent out "McFarland letters" to 43 competing appli- 
cants in following 13 cities: 

Allentown , Ch. 39 & 67; Spokane , Ch. 2; Fort Wayne , Ch. 69; Ho nolulu , Ch. 2 
& 4 ; San. Juan, P.R . , Ch. 4 ; Chattanooga , Ch. 3 & 12 ; Portsmouth, 0 . , Ch. 30 ; Mobile , 
Ch. 5 ; Lebanon, Pa . , Ch. 15 ; Evansville , Ch. 7 & 62 ; Akron , Ch. 61 ; Shreveport , Ch. 3 
& 12; Worcester , Ch. 14 & 20. [For each channel's applicants, see TV Addenda 16-G.] 

Though FCC's 15 examiners have completed few of current hearings, Commission 
is "stacking" more hearings on them to make better use of their time. Most hearings 
have so many legal fits and starts that examiners can handle up to 3 simultaneously, 
Denver has had the only initial decision so far, and next initial ones (probably 
for Flint and Sacramento) are expected by May 1. 

UHF PROBLEMS' ECONOMIC, NOT TECHNICAL: Uhf TV has proven itself engineering-wise — 
beyond shadow of doubt. A baker's dozen of uhf stations now on air bears testimony 
to the accuracy of FCC's predictions of field intensity and coverage. Let there be 
no mistake about it — uhf is neither "experimental” nor tentative in any way. 

Uncertainties over uhf performance have focused attention on "bugs" in early 
uhf transmissions — although same troubles on new vhf stations often go virtually 
unnoticed. As for uhf receivers and converters , there's not one on the market that 
doesn't do the j ob — ■ and their sales are limited only by industry's capacity to 
produce. Antennas and lead-in have been developed for every type of uhf situation. 

Success of individual uhf stations thus narrows down to matter of economics 
— battle for audience, network affiliation and sponsor acceptance. In communities 
already within range of good vhf signals, this means persuading public to convert 
existing sets to receive new stations. In areas beyond range of good vhf , building 
audience has been a breeze. But in many cases, sponsors and agencies continue to 
l ook down their noses at uhf , even when it's only signal available to large area. 


Our detailed personal surveys of the individual new uhf markets — York and 
Atlantic City (Vol.9:6) and Wilkes-Barre- Sc rant on (Vol.9:7) — are intended to focus 
attention on the problems and pitfalls, as well as successes, of the uhf pioneers. 
There will be more such visits, more such reports. We intend to keep them as objec- 
tive, as free from puffery, as the first ones. We'll talk with local distributors, 
dealers and just plain viewers as well as the telecasters. 

Most uhf stations' troubl es to date have been caused by excessive zeal — 
over-eagerness to get on air with test pattern, then with programs ; over-eagerness 
of distributors and dealers to make early sales ; over-eagerness of public for per- 
fect pictures and top-notch programming from first. 

But this understandable ard or hasn't given uhf a "black eye " as many feared. 
Good uhf channels are still being snapped up and contested by the eager applicants. 
Already, possibly 200,000 families are enjoying uhf programs — and this figure 
would be larger if manufacturers could turn out sets and converters faster. 

Receiver and converter production is stil l far behind demand , even though 
manufacturers continue to step up output . With new uhf stations going on air virtu- 
ally every week, no letup is in sight , although most big manufacturers believe they 
can increase production capacity enough to m eet demand by summer . P. R. Mallory & 
Co., one of biggest producers of uhf tuners and converters, says it has increased 
production fivefold in last few months, but hasn't cut down backlog at all. 


Attention of industry was focused this week on world’s first high-powered 
uhf transmitter, GE's 12-kw installation at WHUM-TV, Reading , which went on air last 
week. First reports necessarily are sketchy and incomplete, but those making tests 
in area picked up good signals at several distant points. 

Station hit its full 260-kw ERP this week, but for most part its power was 
kept at lower levels during adjustment period. Its antenna, 1784 ft. above average 
terrain on mountain 22 mi. north of city, commands big line-of-sight area , although 
some of terrain is quite rugged. First test patterns were said to be noisy , but by 
week's end GE engineers had replaced some damaged parts, removing sound bars which 
had been leaking into video. They called picture "not perfect, but pretty close." 

Crews from GE, RCA, Philco and others are touring the eastern Pennsylvania 
area taking measurements of new station's signal. Good pictures have been reported 
in Harrisburg (35 mi.) using vhf antennas, Watsontown (50 mi.) and Williamsport 
(about 68 mi.). Pictures were also received in Philadelphia (70 mi.). However, it 
will be some time before complete and definitive measurements are available, par- 
ticularly to determine effects of "shadowing" behind the many hills in area. 

Elated by test pattern results , WHUM-TV owner Humboldt Greig plans to start 
programming "very soon, possibly Sunday" (Feb. 22). He'll begin, he says, with 
heavy commercial schedule from CBS-TV. 

* * * * 

Uhf can give service with very low as well as very high power, reports from 
2 other GE-equipped stations indicate. Washington engineer Andrew Inglis , who just 
completed survey of Peoria's WEEK-TV (Ch. 43, with 100-watts interim transmitter 
power) , found 90% of city could receive snow-free picture , using good outdoor an- 
tenna. Transmitter is 6 mi. from center of town across Illinois River, some 550-ft. 
above average terrain. Station hopes to get 12-kw amplifier by April. 

Only other station now using 100-w transmitter, WKAB-TV, Mobile (Ch. 48), 
handicapped by temporary transmission line, is feeding only fraction of its 100-w to 
antenna. Nevertheless, GE reports "surprisingly good picture" 7-8 mi . from trans- 
mitter, and pictures have been seen in Biloxi and Pensacola , both more than 50 mi. 
away. There have been complaints about signal strength in downtown Mobile, and high 
gain antennas are said to be required in most locations. 

Public has responded quickly to uhf in Jackson, Miss ., where WJTV (Ch. 25) 
is state's only station. Response has been so good, says gen. mgr. Jack Rossiter, 
that station now begins programming at 10 a.m . after only one month on the air. He 
reports coverage "far exceeds the 40-mi. range we expected" from RCA 1-kw transmit- 
ter over flat Mississippi terrain. Philco distributor there reportedly is guaran- 
teeing 55-mi. reception with 12-element yagi antenna. Closest vhf stations are in 
New Orleans (200 mi.) and Memphis (197 mi.). 

* * * * 

Problems of interference inevitably crop up when so many new stations go on 
air. One of most persistent complaints , discussed in last week's survey of Wilkes- 
Earre market (Vol.9:7), came from some residents of that area who claimed they no 
longer could get picture from Binghamton's WNBF-TV on Ch. 12. FCC sent laboratory 
div. chief Edward Chapin and Buffalo field engineer Paul A. Holloway to investigate. 
They found 2 major sources of interference, both easily correctable: 

(1) Converters which feed into vhf sets through Ch. 5 . Vhf sets with 21-mc 

IF use oscillator frequency of 103 me for Ch. 5; second harmonic, 206 me, is right 
in Ch. 12. Solution : feed converter through Ch. 6 instead of Ch. 5. 

(2) Many people in area use boosters to get Ch. 12. When they switch sets 

to local uhf station, load is removed from booster, which becomes "a fine little 
Ch. 12 transmitter." Solution : turn off booster when tuning to local station. 

Many interference problems can be eliminated through proper education of 
dealers, servicemen and public, FCC chief engineer Edward Allen believes. Station 
engineers would do well to analyze their local situa ti o ns, and be prepared to har- 
ness all possible means of publicity to prevent such problems before station goes 

on the air . Advent of new stations , both vhf & uhf, as well as channel shifts of 


existing stations, are raising many new interference problems which can be minimized 
if communities are alerted to them in advance. 

* * * * 

Novel plan to aid servicemen in making uhf installations before station goes 
on air has been advanced by Newport News (Va. ) grantee WHYU (Ch. 33). Station's 
gen. mgr., engineer Frederic F. Clair, plans to use readily available war surplus 
50-w CW transmitter tuned to audio portion of his channel frequency, feed it through 
his TV antenna at or near permanent site. He figures this inexpensive scheme will 
provide servicemen with sort of "super signal generator," permit orderly alignment 
of uhf sets and antenna orientation long before station itself goes on air. 

Mr. Clair brought plan to FCC engineers , who expressed interest but asked 
him to sound out TV receiver makers on its potential usefulness. Broadcast Bureau 
chief Curt Plummer said such a signal might be helpful in indicating receptivity of 
TV sets and predicting general coverage area. We broached idea to several industry 
engineers, who were mildly interested but pointed out such a test signal would not 
help predict ghosts or type of antenna required for any specific location. 

G E’s SECOND 12-kw uhf transmitter went out this 
week to WWLP, Springfield, Mass. (Ch. 61). With 
orders on hand for 40 such units, GE states it’s “all sold 
out” for the year. First 12-kw went to Reading’s WHUM- 
TV (Ch. 61), now operating, and another will be delivered 
first week in March to WHYN-TV, Holyoke (Ch. 55). 

GE’s next 100-watt uhf shipments go in week or so to 
WPAG-TV, Ann Arbor, Mich. (Ch. 20); KMBT, Beaumont, 
Tex. (Ch. 31); WLOK-TV, Lima, 0. (Ch. 73). All will 
get higher power units later. Said transmitter sales 
chief Frank Barnes, “We’ll continue to ship the 100- 
watters as long as they ask for them.” 

RCA this week shipped uhf transmitter to WKST-TV, 
New Castle, Pa. (Ch. 45); and next week it sends similar 
equipment to WAKR-TV, Akron (Ch. 49); WTVO, Rock- 
ford, 111. (Ch. 39); WCOV-TV, Montgomery, Ala. (Ch. 
20). That makes 6 for February — others having been 
WKNB-TV, New Britain (Ch. 30), now on air, and WHP- 
TV, Harrisburg (Ch. 55), due shortly. RCA thus failed 
to make expected 2-a-week this month, but figures on 
8-a-month starting in March. 

Federal’s first uhf went out this week to WICC-TV, 
Bridgeport (Ch. 43); it will be 1 kw at start, goes to 
10 kw later. April shipments are still scheduled for 
WETV, Raleigh (Ch. 28) and WTVU, Scranton (Ch. 73). 
DuMont’s first customer for promised 5-kw klystron- 
powered unit will shortly be announced, says Herbert E. 
Taylor, mgr. of TV transmitter div. 

* * * * 

Interim 2-kw vhf transmitters have just been shipped 
by RCA to KGNC-TV, Amarillo (Ch. 4) and KCBD-TV, 
Lubbock (Ch. 11), and one goes out week of Feb. 23 to 
KFOR-TV, Lincoln, Neb. (Ch. 10). These are in addition 
to the several previously reported and now on location, 
namely: KSWO-TV, Lawton, Okla. (Ch. 7); KTTS-TV, 
Springfield, Mo. (Ch. 10); KFDX-TV. Wichita Falls (Ch. 
3); KELO-TV, Sioux Falls, S. D. (Ch. 11); WB AY-TV, 
Green Bay, Wis. (Ch. 2); KCSJ-TV, Pueblo, Colo. (Ch. 5). 

Latest GE vhf to be shipped went Feb. 13 to KGUL- 
TV, Galveston, Tex. (Ch. 11). Other GE vhf deliveries 
have been made to KFDA-TV, Amarillo (Ch. 10); KWFT- 
TV, Wichita Falls (Ch. 6); WFBG-TV, Altoona, Pa. (Ch. 
10); KVTV, Sioux City, la. (Ch. 9); KTNT-TV, Tacoma, 
Wash. (Ch. 11). 

DuMont has sold and already shipped 500-watt plant 
to KCBJ-TV, Minot, N. D. (Ch. 13), grantee, whose presi- 
dent John W. Boler is reported planning to get it going 
by May 1 or sooner, depending on weather, from temporary 
187-ft. tower. He already has complete studio equip- 
ment, with camera chain. 

In our continuing survey of upcoming new stations, 
these are digests of reports received from uhf grantees 
this week: 

WSJL, Bridgeport, Conn. (Ch. 49), granted last Aug. 
but apparently making no move as yet to build, will come 
under new control if FCC grants permission to grantee 
Harry L. Liftig, metal supplies manufacturer, to take in 
new stockholders and know-how. It’s reported the following 
have entered into tentative deal to acquire control: Lewis 
F. Blumberg, ex-TV chief of Universal-International, 
headed by his father; Matthew Fox, president of Motion 
Pictures for TV and a trustee of United Artists; Basil 
Estreich, ex-Dept. of Justice attorney now associated with 
Fox. Plan is for Estreich to be mgr., Blumberg produc- 
tion chief. Repeated efforts since last August to get in- 
formation on TV plans from Mr. Liftig have remained un- 

WTVI, Belleville, 111. (Ch. 54), whose Federal trans- 
mitter, located only 6% mi. from downtown St. Louis will 
make it for all practical purposes a St. Louis station, is 
subject of interesting article in Feb. 14 Business Week, 
which recounts how 3 St. Louis radio advertising and pro- 
duction men thought up plan, got backers, propose to 
get started May 1, signed this week to become primary 
DuMont affiliate. Similarly aiming to cover St. Louis 
via uhf are KACY, Festus, Mo. (Ch. 14), starting plans 
unannounced, and recent Ch. 30 grantee in Clayton, Mo. 
(KFUO), and grantee’s in St. Louis proper WIL (Ch. 42) 
& KSTL (Ch. 36). 

WPFA-TV, Pensacola, Fla. (Ch. 15) plans 1-kw trans- 
mitter and estimates on-the-air date as June 1, according 
to report from grantees, who are partners Charles W. 
Lamar Jr. & T. E. Gibbens, of Baton Rouge, who also 
hold CP for WAFB-TV, Baton Rouge (Ch. 28), which they 
reported last week should get started by mid-March (Vol. 
9:7). Same grantees also hold CP for KTAG. Lake 
Charles, La. (Ch. 25), for which the same equipment will 
be used and which also is due on air in June. Both 
Pensacola and Lake Charles outlets will be represented 
by Adam Young Television Inc. and base rate for each 
station will be $150 per hour. 

WFTL-TV, Ft. Lauderdale, Fla. (Ch. 23) will use 
RCA equipment, has completed construction to point where 
on-air time should be April 1-15, reports Noran E. Kersta, 
onetime NBC-TV mgr., now a consultant, who is reported 
planning to manage the station. He has acquired part 
interest in grant made in June 1952 to Gore Publishing 
Co. ( Fort Lauderdale News). Weed will be rep. 

WAKR-TV, Akron (Ch. 49), with RCA equipment 
about to be delivered, this week completed purchase of 


local Copley Theatre, will start immediately to convert it 
into a $500,000 TV Center, adding second story, first floor 
to be used for big auditorium-type studio seating 250 
with 60 x 70-ft. stage. Antenna will be atop downtown 
First National Tower Bldg. Station should be ready by 
spring, states S. Bernard Berk, 55% owner ( Akron 
Beacon-Journal, 45%)- Weed & Co. will be rep. 

WMAC-TV, Massillon, O. (Ch. 23), first planned for 
early February, then for spring, now reports equipment 
deliveries promised in June and plans to go on air in early 
summer. Owner Edward Lamb (WICU, Erie) this week 
named James Bushman as Massillon-Canton representa- 
tives with offices in First National Bank Bldg., Canton, 
will name operating engineers shortly. 

WLOK-TV, Lima, O. (Ch. 73) has ordered GE equip- 
ment, is aiming for March 15 start, reports gen. mgr. 
R. O. Runnerstrom. H-R Television Inc. will be rep. 

WNAM-TV, Neenah, Wis. (Ch. 42) has ordered RCA 
1-kw transmitter and an RCA antenna, hasn’t yet reached 
decision on site or building plans, but tentative plans 
call for completion sometime next Sept., reports chief engi- 
neer E. W. Fliegel. It’s first TV outlet to be signed by 
rep George W. Clark Inc. 

KFAZ, Monroe, La. (Ch. 43) has ordered Federal 
equipment, is now constructing plant, is planning June 1 
start, reports Delta Television Inc. president Howard E. 
Griffith, an industrial communications consultant. Head- 
ley-Reed will be national rep. 

WGVL, Greenville, S. C. (Ch. 23) has tentatively 
ordered RCA equipment, plans to go on air with network 
and film by July 1, hasn’t yet chosen rep. New in TV- 
radio fields, licensee company will shortly announce man- 
ager, obtained call Tetters WGVL because “GVL” is the 
aircraft call for Greenville. 

WTVQ, Pittsburgh (Ch. 47) has ordered GE equip- 
ment, is now making construction plans, expects to get sta- 
tion on air in August, reports Ronald B. Woodyard, part- 
ner. Mr. Woodyard, who operates WONE, Dayton, which 
holds CP for TV station WIFE, Dayton (Ch. 22) also 

reports that station, originally promised for July, has been 
set- forward to August. Headley-Reed will be rep for 
both stations. 

WENS, Pittsburgh (Ch. 16), besides ordering GE 
12-kw equipment as reported last week (Vol. 9:7), this 
week bought 250-ft. FM tower of WCAE, along with 2- 
story transmitter building and 5% acres of ground. Plan 
is to add 250-ft. more to tower height. Late August or 
early fall is now target date. 

WPMT will be call letters of new Ch. 53 station in 
Portland, Me., being installed by owners of WLAM, Lewis- 
ton, Me., planning to test by Aug. 15 (Vol. 9:7). Everett- 
McKinney will be national rep. 

* * * * 

Reports from vhf grantees included: 

KFDX-TV, Wichita Falls, Tex. (Ch. 3) has ordered 
10-kw RCA transmitter with 6-bay superturnstile and 500- 
ft. Emsco tower, has already begun construction, thinks 
there’s good chance to make April 1 target date, reports 
gen. sales mgr. Mott M. Johnson. Rival KWFT-TV (Ch. 
6) has been promised for March 1, and uhf KTVW (Ch. 
22) for next May — so that community should get competi- 
tive service very soon. O. L. Taylor will be KFDX-TV rep. 

KGUL-TV, Galveston, Tex. (Ch. 11), due on air in 
late March, has been designated by CBS-TV as its Galves- 
ton-Houston area affiliate, and the station, for which 235- 
kw GE equipment has been ordered, will be represented 
nationally by CBS-TV Spot Sales. Grantee Gulf Tele- 
vision Co. includes among stockholders Paul Taft, presi- 
dent; Ballinger Mills, v.p.; V. W. McLeod, secy.-treas.; 
and includes among its stockholders film actor James 

First station to report buying Gates transmitter, with 
RCA antenna and GPL chains and video gear, is grantee 
WROM, Rome, Ga. (Ch. 9), whose mgr. Ed McKay says 
call letters haven’t yet been selected. Target date is July 
15, with June 1 deliveries of equipment promised. Mr. Mc- 
Kay says station will throw signal into Chattanooga, 
Gadsden and suburbs of Atlanta. 

Personal Notes: Wm. A. Schudt Jr. takes over station 
relations as v.p. of CBS Radio, after naming of v.p. 
Herbert V. Akerberg to CBS-TV station relations . . . 
H. Leslie Atlass, CBS Chicago v.p., now running WBBM- 
TV (formerly WBKB) as John Mitchell is named ABC v.p. 
in charge of Chicago div., including WBKB (changed from 
WENR-TV); Ken Craig is Atlass’ exec, asst.; E. H. Shomo, 
asst. gen. mgr.; George Arkedis, sales mgr. . . . Wm. Ryan 
now program director of WBBM-TV; John Alexander, 
exec, producer; Joe Novy, chief engineer — all staying over 
from WBKB . . . George Klayer promoted from staff of 
CBS-TV, New York, to network’s western sales mgr., 
Chicago, following George Arkedis’ move to WBBM-TV 
. . . Edwin S. Friendly Jr. resigns as ABC sales director to 
join TV program package firm of Barry & Enright Pro- 
ductions, new name being Barry, Enright & Friendly . . . 
Don L. Kearney named asst. ABC-TV national sales mgr. 
. . . Norman Siegel, oldtime radio editor of Cleveland 
Press, for last 8 years in Hollywood publicity work, in- 
cluding directorship of Paramount studio advertising & 
publicity, appointed CBS-TV west coast director of pub- 
licity & exploitation; Pat McDermott promoted to mgr. 
of press information . . . Don DeGroot, station mgr. of 
WWJ, Detroit, promoted to asst. gen. mgr., WWJ & 
WWJ-TV . . . Ewart M. Blain, ex-CBS-TV sales, named 
sales mgr. of WEEU-TV, Reading (Ch. 33), due in latter 
March or early April . . . Wm. S. Baskerville named com- 
mercial mgr., WFMY-TV, Greensboro, succeeding Virgil 
Evans, who becomes gen. mgr. of WCOG, Greensboro, 
whose WCOG-TV is due on air in August (Vol. 9:4) . . . 

Arden E. Swisher has resigned as gen. mgr. of KOIL, 
Omaha, to become gen. sales mgr. of May Broadcasting 
Co., operating KMTV, Omaha, and radio KMA, Shenan- 
doah, la. . . . Paul Bergquist, ex-Gillett & Berquist, Wash- 
ington consulting engineers, becomes Washington area 
field representative, RCA engineering products . . . Wayne 
Kearl promoted to asst. mgr. in charge of sales for Ha- 
waiian Bcstg. Co.’s KGMB & KGMB-TV, Honolulu, and 
KHBC, Hilo, under v.p. C. Richard Evans . . . Frank Fitch 
succeeds R. W. Clark as chief engineer of KONA, Hono- 
lulu; asst, chiefs are Nevin Fahs and Young O. Kang . . . 
Tony Azzato resigns as film director of WPIX, New York, 
to go into TV film consulting work; he’s succeeded by 
Carol Levine . . . James M. Connors, CBS-TV director of 
production control for operations, promoted to business 
mgr., CBS-TV News . . . Herbert Tyson, ex-Schwerin, joins 
DuMont Network as asst, research director . . . Carl Till- 
manns, ex-Hooper radio sales chief, appointed sales re- 
search & promotion mgr., Paul H. Raymer Co., station 
reps, succeeding Mark Finley, now Boston Post promotion 
mgr. . . . Harold Hackett, veteran MCA v.p., resigning as 
of March 1 . . . Frank Dennis, ex-Ruthrauff & Ryan, to 
Doherty, Clifford, Steers & Shenfield Inc. as v.p. in charge 
of TV-radio commercials . . . Henry White, ex-CBS-TV 
business mgr., named executive in Biow TV-radio dept. 
. . . Bud Lane named exec, producer of TV film commer- 
cials, Ruthrauff & Ryan; he continues as TV art director 
. . . Julian Kaufman promoted to asst, mgr., KPHO-TV, 
Phoenix . . . H. Weller Keever named sales mgr., NBC 
film div., Chicago, succeeding Richard G. Cahill, resigned. 


Telecasting Notes: President Eisenhower’s first press 
conference this week wasn’t telecast or broadcast, though 
NBC president Frank White tried to get permission. But 
White House press secretary James Hagerty is working 
with TV-radio newsmen on formula for using TV “more 
than it was used before,” to quote him . . . Networks and 
Hagerty will meet next week. Networks hope to be able 
to televise weekly news conferences on regular basis. 
But they’re still awaiting President’s wishes . . . Fact that 
Mr. Eisenhower made clear at Feb. 17 conference that he 
doesn’t intend to let newsmen run the conference — won’t 
tolerate “prosecuting attorney” attitudes taken by some 
reporters — has created some fears he may try to “run the 
show” when it’s on the air, either by using it for prepared 
speeches or to answer only pre-arranged questions. Feel- 
ing is this would lose spontaneity value; also, since Presi- 
dent traditionally cannot be quoted direct, question arises 
whether televising of the actual conferences won’t require 
lifting of that rule . . . NBC-TV on Feb. 18 started live 
telecasts of Sen. McCarthy’s subcommittee investigating 
govt, operations as part of its Ask W ashington program, 
11-11:30 a.m., then continued it till noon, planning to 
keep on this basis “as long as hearings are interesting” 
. . . Fewer AM shows before large N. Y. audiences, plus 
increased originations from Hollywood, is trend underlined 
by decision of CBS to give up lease on Avon Theatre, ABC 
on the Vanderbilt, MBS on the Longacre . . . Filin commer- 
cial strike by Screen Actors Guild was settled this week 
when Film Producers Assn, of New York and big ad 
agencies agreed to contract providing for minimum pay- 

C (INSTRUCTION of TV station isn’t as expensive as 
some might think; it can be done for as little as 
$85,000. So said FCC Comr. Hennock in speech read for 
her to American Assn, of School Administrators conven- 
tion in Atlantic City this week by FCC economist Irwin 
Fine. She urged them to get started as soon as possible 
with minimum equipment, work up to more elaborate setup. 

She gave breakdown of 233 CPs granted through Feb. 
13 to show 75 anticipate construction costs under $200,000, 
another 31 between $200,000-$250,000, with 3 grantees as 
low as $85,000. She said operating expenses for a modest 
educational station could be under $100,000 a year. 

More than 13,000 delegates visited TV booth at Con- 
vention Hall to look at closed-circuit educational program- 
ming by upcoming non-commercial WTLV, New Bruns- 
wick, N. J. (Gh. 19). According to Ralph Steetle, exec, 
director of Joint Committee on Educational TV, educators 
were impressed by simplicity of TV cameras and left con- 
vention with far more enthusiasm for medium. 

Other educational TV developments this week: (1) At- 
lanta board of education filed application for uhf Ch. 30. 
(2) Ford Foundation offered $100,000 grant to any Wash- 
ington, D. C. applicant it feels is truly representative of 
all interested parties in city, hinted D. C. board of educa- 
tion, sole applicant for uhf Ch. 26, didn’t fit that descrip- 
tion. (3) Dr. Milton Eisenhower’s National Citizens Com- 
mittee for Educational TV, backed by Ford Foundation, to 
publish semi-monthly newsletter, to be edited by Ann 
Resor, daughter of noted adman Stanley Resor. (4) N. Y. 
Chamber of Commerce education committee urged state’s 
Temporary Commission on Educational TV to postpone its 
report, due Feb. 25, on proposal for 10-station educational 
network (Vol. 9:1-2). (5) Citizens committee headed by 

Minneapolis-Honeywell’s Walter Finke, asked Minnesota 
legislature for $2,115,000 to build and operate educational 
network, with stations in Minneapolis, Duluth & Marshall. 
(6) Bill to appropriate $1,600,000 to CP-holder Connecticut 
board of education for uhf stations in Bridgeport (Ch. 71), 
Hartford (Ch.24) & Norwich (Ch. 63) ran into opposition 
of influential state Rep. Simon S. Cohen, who said there 
were “grave doubts” state should be in educational TV. 

ment of $70 per actor per film and sliding scale formula 
for extra payment to actors for re-use of advertising 
films; 3-month strike is due to end March 2 after ratifica- 
tion of pact by SAG membership . . . BBC will donate 
films of Queen Elizabeth’s coronation June 2, despite con- 
tention of some pro-Labor newspapers that it should sell 
them; it will let U. S. networks have 2 hours of 35mm 
kines, edited down from 6% hours total, to be flown to New 
York within 2 hours after closing of ceremonies . . . An- 
other ABC-Radio affiliate pegs night rates at daytime 
levels, as did ABC’s owned-&-managed AMs recently (Vol. 
9:5); it’s WFBR, Baltimore, whose base onetime rate will 
henceforth be $200 per hour from 9 a.m. to 11 p.m., runs 
$125 an hour 11 p.m. to 9 a.m. Previously, KXOK, St. 
Louis, did same thing . . . ABC-TV buys Pride of the Fam- 
ily, MCA series to star dance comic Paul Hartman, at 
cost of $18,000 per film; will show pilot films to sponsors 
& agencies in April . . . Ed Murrow has new show in the 
works, to be titled Person to Person . . . “Talking back” 
to experts will be privilege of TV audience when U of 
Rochester presents civic officials on weekly series Your 
Money on WHAM-TV Fri. 7:15-7:30 p.m., starting Feb. 
27 ; audience will telephone questions and gripes on munici- 
pal affairs and hear replies by officials ... U of San 
Francisco law students plead moot cases on You Are the 
■Jury on KRON-TV alt. Sun. 1:30-2:30 p.m.; audience 
acts as jury, mails in verdicts . . . “Storer House” name of 
new 5-story N. Y. headquarters of Storer Broadcasting 
Co., 118 E. 57th St.; upper floors include living quarters 
for visiting staff. 

FCC’s 2 GOP commissionerships should be coming 
through from White House any day now, along with 
President’s designation of chairman. There’s nothing offi- 
cial yet, except that Comr. Rosel Hyde, strongly backed 
for chairmanship, particularly by many diverse elements 
of the industry, was called to White House for conference 
this week with one of President Eisenhower’s top aides, 
lending to belief he has inside track on job. Candidates 
for vacancies to be left by Comrs. Walker & Merrill are 
numerous, but at this writing the greatest steam seems to 
be behind these: Charles Garland, gen. mgr. of Gene 
Autry’s KOOL, Phoenix, being urged by Indiana-Arizona 
publisher-broadcaster E. F. Pulliam, member of Republi- 
can National Committee; Paul Marshall, 41-year-old at- 
torney, Amherst ’34, Yale Law ’36, member of Maryland 
legislature, prominent in state & county GOP politics, an 
ex-OPS counsel and Taft aide, Navy veteran, son of Asst. 
Attorney General under President Hoover; Richard B. 
Hull, founder-manager of Iowa State College’s pioneer 
WOI-TV, persona grata to both commercial & educational 
interests, strongly endorsed by powerful midwest politi- 
cal influences; ex-Rep. Albert M. Cole (R-Kan.), defeated 
for reelection, high in GOP councils. Who will get the 
jobs, though, is still sheer guessing game — until President 
Eisenhower actually submits the nominations. 

Ten top media of 1952, according to Publishers In- 
formation Bureau’s gross figures, stood in this order: 
Life, $96,897,749; NBC-TV, $83,242,573; Saturday Eve- 
ning Post, $75,331,623; CBS-TV, $69,058,548; CBS-Radio. 
$59,511,209; NBC-Radio, $47,927,115; ABC-Radio, $35,023,- 
033; Time, $32,664,222; This Week, $22,744,447; Better 
Homes & Gardens, $21,981,648. Next 10: MBS, $20,992,- 
105; Look, $20,910,897; Ladies’ Home Journal, $19,196,887; 
Collier’s, $18,852,827; ABC-TV, $18,353,003; Good House- 
keeping, $14,721,280; Newsweek, $14,489,209; McCall's, 
$12,697,512; Business Week, $12,282,682; American 
Weekly, $11,633,885. 

Power increases: KRON-TV, San Francisco, reports 
jump from 14.5 kw to 100 kw Feb. 14; WBZ-TV, Boston, 
was to go from 26.5 kw to 100 kw over this week end. 


O UIZ OF FCC by House Interstate & Foreign Com- 
merce Committee Feb. 20 provided excellent clues to 
what’s on mind of both FCC and Congressmen, plus 
worries of latter’s broadcaster-constituents and their - at- 
torneys. Chairman Walker was on stand all day, but 
House members had many more questions to go and hear- 
ing was recessed to unspecified date. Only Comrs. Hyde 
and Hennock were absent. Here are highlights: 

(1) Networks: Advent of new TV stations, particu- 
larly uhf, seems to have placed networking questions very 
high in agenda. Rep. Schenck (R-O.) was quite concerned 
about one-station cities, wanted to make sure new stations 
got network affiliations. Rep. Harris (D-Ark.) wanted 
to know FCC policy when 2 stations with overlapping 
coverage and same ownership affiliate with one network. 
He also asked whether other commissioners agree with 
Walker’s view that networks should be licensed. Rep. 
O’Hara (R-Minn.) asked whether Commission is doing 
all it can to speed coaxial-microwave facilities to new 

Walker had no clearcut answers to the policy ques- 
tions, said Commission is anxious to review whole subject 
in light of TV growth. In fact, he said FCC’s budget 
specifies request for funds to hire staff to conduct full- 
scale investigation. 

(2) TV ownership by newspapers, theatres, AMs: 
Prodded by Rep. Springer (R-Ill.), an energetic and in- 
sistent cross-examiner who apparently feels that Commis- 
sion should keep other media out of TV, Walker said that 
he’s against giving TV to newspapers when they’re con- 
tested by applicants equally qualified; that Commission 
doesn’t discriminate against theatre interests; that “it’s 
only justice that an AM operator should be permitted to 
go into TV and not be put out of a business he pioneered.” 

(3) TV application processing: Walker felt Com- 
mission could use “a couple dozen” examiners instead of 

Station Accounts: General Baking Co., thru BBDO, has 
renewed in 23 markets the new Hopalong Cassidy TV film 
series being syndicated by NBC film programs div., re- 
ports sales mgr. John B. Cron. Conti Castile Soap has 
bought Lilli Palmer Show for KING-TV, Seattle, thru 
Bermingham, Castleman & Pierce, and Haffenreffer Brew- 
ing Co. has taken Douglas Fairbanks Presents for Boston, 
Bangor, Springfield, New Britain, thru Humphrey, Alley 
& Richards . . . Interstate Bakeries, largest single sponsor 
of Ziv’s Cisco Kid, has renewed it for third year in 16 
midwest & western markets; it’s now carried in 73 mar- 
kets. Latest to buy Adolph Menjou’s Favorite Story from 
Ziv is Weidemann Breweries, for Cincinnati, Dayton & 
Columbus, and Maison Blanche dept, store, New Orleans, 
making total of 68 markets . . . Beacon Wax Co. (floor 
wax) buys one-quarter sponsorship of WOR-TV’s Broad- 
way TV Theatre, 5-a-week 7:30-9 p.m. “repeat play” 
series; now sold out, other sponsors are Piel’s Beer, 
Mennen Co., General Tire . . . Among other adver- 
tisers reported using or preparing to use TV : Colgate- 
Palrnolive-Peet Co. (Lustre Creme home permanent), thru 
Lennen & Newell, N. Y.; Nash-Kelvinator Corp., Nash 
Motors Div. (autos), thru Geyer Inc., N. Y.; General Foods 
Corp. (Sugar Krinkles cereal), thru Foote, Cone & Beld- 
ing, N. Y.; Air Line Products (food products), thru Harry 
B. Cohen Adv. Co., N. Y.; El A1 Israel National Airlines, 
thru Altman-Stoller Adv., N. Y.; Calgon Inc. (water soft- 
ener), thru Ketchum, MacLeod & Grove, Pittsburgh; BB 
Pen Co. (BB-Rol-Rite pen), thru Roy S. Durstine, Los 
Angeles; C. H. Bloss Co. (Ephed-Relief cold remedy), thru 
Co-ordinated Adv. Corp., Chicago; Malverne Packing Corp. 
(Malpac food-freezer plan), thru Jerry Rosen-William 
Hunt Agency, N. Y.; River Brand Rice Mills Inc. (rice), 
thru Donahue & Coe Inc., N. Y.; Garfield Williamson Co. 
(Wonderlawn grass seed), thru Lawrence Kane Inc., N. Y. 

present 13, plumped hard for more funds to expand 
“wealth-producing” TV, pointed to 20% decrease in staff 
coincident with doubled workload. TV hearing status is 
“gloomy,” he said. “We must look forward to a hearing 
load which will last for years.” Nevertheless, he took 
pride in the 255 CPs granted to date. 

He revealed that Commission is on trail of one par- 
ticularly suspicious applicant believed to have filed to 
block a bona fide applicant. Congressmen wondered 
whether they could help with legislation requiring appli- 
cants to post bond. Walker said he’d give it some thought. 

Several questioners insisted Commission should ex- 
plore possibility of charging fees, as House Appropria- 
tions Committee has frequently suggested. Walker prom- 
ised to discuss matter but said, with a grin, “Please see 
that we get the money v/e bring in.” 

(4) Uhf: Asked if “uhf is still experimental,” Walker 
vigorously denied it is, told how Portland friends of his 
write about the “splendid” pictures they get from KPTV. 

Many other subjects were touched upon, but most 
have been answered before by Walker or FCC, in one 
way or another. Walker reiterated status of educational 
reservations, explained how TV priorities work, repeated 
his dislike of theatre TV’s practice of wooing choice events 
from home TV. “But I don’t see what we can do about 
it,” he said. “It’s the promoter’s business.” 

Only real trouble FCC is having with McFarland Act 
at the moment, Walker said, is with “protest” section 
309(c). He said language isn’t clear on who is permitted 
to protest a grant and that 15 days are much too few for 
Commission to get responses to protests and to act on 
them. FCC will ask Congress to extend period to 30 days. 

Session was well attended, with up to 18 committee 
members on hand. Chairman Wolverton (R-N. J.) is 
saving his questions for next meeting, says he’ll take 
1-2 hours. 

Network Accounts: TV’s tremendous selling power so 

pleased Philip Morris & Co. Ltd. Inc. that it signed $8,000,- 
000 “no option” contract with Lucille Ball & Desi Arnaz 
to sponsor I Love Lucy on CBS-TV for next 2% years, 
Mon. 9-9:30 p.m., thru Biow. Sponsor credits TV with 
sales success of its new king-size cigarettes, introduced on 
Jan. 26 program to audience of about 44,000,000 following 
heavy publicity surrounding birth of son to Lucille Ball 
preceding week (Vol. 9:4) ... Colgate-Palmolive-Peet Co. 
ended rumors of program-shifting this week by moving 
The Big Payoff from NBC-TV to CBS-TV, starting March 
30, Mon.-Fri. 3-3:30 p.m., thru Wm. Esty; company spon- 
sors only Mon.-Wed.-Fri. portions, with Tue.-Thu. por- 
tions on sustaining. Decision was made after reports that 
Colgate might, instead, shift Strike It Rich from CBS-TV, 
Mon.-Fri. 11:30 a.m.-noon, to NBC-TV (Vol. 9:7). Both 
programs represent TV investment of several million dol- 
lars and Colgate will save reported $1,000,000 annually in 
discounts by sponsoring both on same network . . . Liggett 
& Myers Tobacco Co. (Chesterfields), now alt. -week spon- 
sor of Stork Club, will sponsor program every week, start- 
ing April 4, on CBS-TV, Sat. 7-7:30 p.m., thru Cunning- 
ham & Walsh . . . Columbia Records Inc. buys twenty 
5-min. portions for 2 weeks of There’s One in Every Fam- 
ily, starting Feb. 23, on CBS-TV, Mon.-Fri. 11-11:30 a.m., 
thru McCann-Erickson . . . Gillette to sponsor Marciano- 
Walcott heavyweight championship fight April 10 on NBC- 
TV, Fri. 10 p.m. to closing, for reported $300,000. 

Hollis M. Seavev, director of Mutual’s Washington 
operations, appointed director of Clear Channel Broad- 
casting Service, succeeding Ward M. Quaal, now with 
Crosley. Harvard graduate, 37, ex-program director of 
KOCY-TV, Oklahoma City, he was recent president of 
Radio Correspondents Assn. 

10 - 

Financial & Trade Notes: First management changes 
resulting from ABC-UPT merger into new American 
Broadcasting-Paramount Theatres Inc. (Vol. 9:7), as an- 
nounced formally this week by president Leonard K. 
Goldenson, elevate Robert H. O’Brien from UPT secy.- 
treas. to financial v.p. & secy, of parent AB-PT, with the 
added job of executive v.p. of the ABC div. He has al- 
ready moved into ABC offices, where he is working with 
Robert Kintner, now president of the ABC div. 

Robert M. Weitman, ex-UPT v.p., becomes ABC v.p. 
in charge of programs & talent. Earl Hudson, president 
of subsidiary United Detroit Theatres, goes to Hollywood 
as v.p. in charge of ABC western div. John Mitchell, mgr. 
of WBKB, Chicago, becomes v.p., reporting to Slocum 
Chapin, v.p. in charge of network’s owned TV stations. 
John H. Norton Jr., ABC central div. v.p., Chicago, con- 
tinues to supervise ABC-TV and Radio networks and AM 
station WENR, and Wm. Phillipson is named gen. mgr. of 
TV-radio operations, western div., under v.p. Earl Hudson. 

Simon Siegel, ex-UPT comptroller, is now AB-PT 
treas.; J. L. Brown, now comptroller & asst, treas.; Edith 
Schaffer, asst. secy. Foregoing are first major moves 
among numerous reassignments and appointments to be 
made, involving concomitant changes in theatre operations. 
At radio station WSMB, New Orleans, half owned by 
AB-PT subsidiary in partnership with Maison Blanche 
dept, store, Jack O’Meallie has succeeded Harold Wheela- 
han as mgr. 

* * * * 

Among officers’ and directors’ stock transactions re- 
ported by SEC for Dec. 11-Jan. 10: James D. Shouse 
bought 700 Avco, holds 6050; Edgar M. Batchelder sold 
1000 CBS “A”, holds 10,450; Bruce A. Coffin sold 2000 
CBS “A”, holds 11,383; Lloyd H. Coffin sold 2000 CBS 
“A”, holds 11,250; Max Abrams bought 1500 Emerson 
(Aug. & Dec.), holds 155,140 personally and through 
foundations & trusts; Thomas B. McCabe bought 100 GE, 
holds 200; Ruby M. Ballard sold 500 Muntz TV, holds 600; 
T. E. Courtney sold 350 Muntz TV, holds 40,000; Percy L. 
Schoenen exercised right to buy 350 Olympic (Oct.), holds 
5500; James O. Burke sold 100,000 Standard Coil, holds 
238,910 personally and through Tripp Bldg. Corp.; Robert 
E. Peterson sold 50,000 Standard Coil, holds 139,955; Glen 
E. Swanson sold 100,000 Standard Coil, holds 303,160. 

In motion picture and allied fields these transactions 
were reported: Abraham Montague acquired 10,250 Co- 
lumbia from distribution (Oct.), holds 10,250; Peter Cole- 
fax bought 1000 National Theatres (Nov.), holds 1000; 
Elmer C. Rhoden bought 8000 National Theatres, holds 
18,925 personally and through holding companies; David 
J. Greene bought 4200 RICO, holds 67,750 personally and 
through trust, partnership & family; Jack L. Warner 
bought 17,100 Warner Bros., holds 413,848 personally and 
through trust. 

• * * * 

RCA and Emerson Radio have applied to N. Y. Stock 
Exchange to list added shares of capital stock upon offi- 
cial notice of exercise of stock options held by executives. 
RCA directors in 1950 granted Chairman Sarnoff an op- 
tion to buy 100,000 shares at $17.75 a share, President 
Folsom 50,000 at same price, which was market as of 
Nov. 2, 1950 closing (it’s 25-26 now) ; options are exer- 
cisable in whole or part up to Nov. 3, 1955. Emerson 
directors in 1951 approved stock option plan for officers 
and employes holding less than 10% of capital stock, in- 
volving 100,000 shares and exercisable up to Feb. 15, 1957. 

International Resistance Co. reports net income of 
$577,877 (44 1 } a share on 1,325,163 shares) on total in- 
come of $11,989,681 for 1952, compared with $754,675 
(57<t) on $13,194,514 in 1951. Sales for 1953 so far are 
reported running 20% ahead of last year. 

By far the finest public service contribution of the 
joint broadcasters-manufacturers — the annual Voice of 
Democracy Contest — came off with a bang again this week, 
with 4 high school students as co-equal winners of $500 
cash awards, plaques, trips to Washington and historic 
environs, visits with President Eisenhower and V.P. Nixon, 
etc. At Washington luncheon Feb. 18, awards were pre- 
sented by Senator Margaret Chase Smith (R-Me.) in 
presence of Supreme Court Justices Clark and Minton and 
other notables. In addition, RTMA contributed TV re- 
ceivers to each of the 4 youngsters (out of more than 
1,000,000 participants) whose essays on “I Speak for 
Democracy” were adjudged best; plus a Philco set to U. S. 
Commissioner of Education McGrath for his cooperation. 
Managed by NARTB’s Robert K. Richards and RTMA’s 
James Secrest, the contest is also sponsored by U. S. Junior 
Chamber of Commerce, has attracted an increasing number 
of entrants each of its 6 years. Winners, who read excerpts 
of their 5 min. scripts, were Robert Davis, Maui, Hawaii, 
who got a Westinghouse set; Frank Lammadee, San 
Marino, Cal., Packard-Bell; Thomas J. Walsh, Washing- 
ton, D. C., Stromberg-Carlson ; Adelaide Nacamu, Peekskill, 
N. Y., Sylvania. 

More community antenna systems in Rocky Mountain 
area are in the works, in addition to major project for 
Casper, Wyo. (Vol. 9:7). A $100,000 project to serve 
Tiinidad, Colo, has been promoted by Cal Perley, owner 
of KCRT there, backed by Denver capital. First service 
will come from KKTV, Colorado Springs, via pickup tower 
on 7500-ft. Signal Mountain, 3-mi. north of Trinidad. Some 
1000 subscribers are expected initially, with ultimate of 
2-3000 visualized. Service from KDZA-TV & KCSJ-TV, 
Pueblo, will probably be added later. Promoters of the 
Casper project expected to attract 3-6000 subscribers. 
Phone company will supply microwave bringing Denver 
signals. Target date for start is Sept. 1. Casper group 
also plans projects for other Wyoming towns. Consult- 
ing engineer on Trinidad and Casper systems is T. G. 
Morrissey, Denver. 

General Tire’s TV-radio profits rose in 1952, while 
earnings from company’s other operations declined despite 
record sales. Financial statement for year ended Nov. 30, 
1952 shows subsidiary General Teleradio (WOR & WOR- 
TV, New York; KHJ & KHJ-TV, Los Angeles; WNAC & 
'WNAC-TV, Boston, and Yankee & Don Lee networks), 
made profit of $949,342, compared with $773,827 for fiscal’ 
1951. Excluding TV-radio operations, company reported 
for fiscal 1952 net sales of $185,914,247, profit of $6,147,918 
($4.76 a share) vs. 1951 sales of $170,771,521, profit of 
$7,016,640 ($5.46). 

Dividends: Philco, 40<? payable March 12 to stock- 
holders of record Feb. 27; Hazeltine, 25< ? March 16 to 
holders March 2; Oak Mfg., 35^ March 16 to holders March 
2; Erie Resistor, 20«( March 16 to holders March 9; Tele- 
vision Electronics Fund, 12<# Feb. 28 to holders Feb. 18; 
I-T-E Circuit Breaker, 56% <f March 5 to holders Feb. 20; 
CBS, 40tf March 6 to holders Feb. 20; Sprague Electric, 
40<* March 14 to holders Feb. 27; Hammond Instrument, 
50^ March 10 to holders Feb. 25; Clevite Corp., 50c March 
9 to holders Feb. 27; Loew’s, 20^ March 13 to holders 
March 31; Capitol Records, 10? 1 April 1 to holders March 
15; Standard Radio “A” & “B,” 10tf April 10 to holders 
March 20. 

Gabriel Co. reports 1952 sales of $17,888,893, some 
$2,000,000 greater than $15,795,488 in 1951, but net profit 
dropped to $13,927 (21V a share) from last year’s $591,992 
($8.74). Federal income taxes were $7200 in 1952 and 
$417,120 in 1951. 

CONTROLS ALL OFF, TV's ECONOMY 'FREE': No more price controls whatever - — and the 
TV-radio industry , which has been plenty vocal about needless govt, interference 
and red tape and direction from Washington, etc. etc., finds itself on its own for 
first time since OPS issued its first order in January, 1951. 

TV-radio is first major industry entirely deco n trolled — from parts all the 
way to end product. OPS completed the process on Peb. 18 by lifting ceilings off 
(1) TV-radio parts at the manufacturers’ level, and (2) service charges for repair 
and installation of receivers and other equipment. Price controls on TV-radio sets 
and parts had been suspended last August (Vol.8:35), were reimposed for parts in 
October (Vol.8:42), finally decontrolled at wholesale & retail Peb. 6 (Vol.9:6). 

Lid is also scheduled to be lifted off all appliances & audio equipment within week. 

It’s now up to trade , happily back at self-regulation and "free economy," 
to hold price line and arrest the already-manifested tendency to boost prices . For 
concerted price increases , as President Eisenhower made clear at his Feb. 17 press 
conference, could bring controls back with a wallop. He warned both business and 
labor not to gouge or do anything unreasonable that might create an economic emer- 
gency and force return of price controls. 

President Eisenhower said , sternly, he wouldn't hesitate to ask Congress 
for new controls, though he'd be bitterly disappointed if this became necessary. 

Purely as practical matter , it's expected this highly competitive industry 
will bend every effort to maintain price structure. This week, Motorola president 
Paul Galvin wrote all parts makers that "no increases will be allowed this year on 
any of Motorola's lines of radio and TV products." Letter obviously was intended 
to head off rising demands of some parts people for price boosts (Vol.9:7). It was 
written 4 days before President's statement, 5 days before OPS order. 

There's also still threat of reimposition of consumer credit controls, a la 
Regulation W, if President heeds Federal Reserve's apparent inclinations (Vol. 9:6). 

Warning that TV service will cost perhaps 10% more , on hourly rate basis, 
came from OPS administrator Joseph Freehill when he announced lifted ceilings. He 
could be proved wrong, for that's an intensely competitive business, too. 

Decontrol order finds TV-radio trade prosperous , generally firm, but booming 
only in scattered localities. It's steady, not sensational, still able to supply 
enough sets to meet the demand, and consequently still a buyer's market . 

James D. Secrest , RTMA executive v.p. , who for 2 years has fought the indus- 
try's battles to get Govt, off its back, welcomed decontrol with obvious relief. He 
forecast period of steady growth, with few lags in either production or orders. 

Only some such influence as a worsening of the international situation and consequent 
fears of shortages could convert the trade into a seller's market, he believes. As 
for prices, he foresees increases here & there — but not on industry-wide scale. 

* # * * 

Sixth production week of 1955 saw TV output pass 1.000,000 mark, according 
to RTMA weekly reports. Production was 186 , 100 (9822 private label) for week ended 
Feb. 13, up from 173,927 preceding week. Factory inventories rose to 140 , 174 . 

The 6-week total of 1,078,405 sets contrasts with just about 605,000 first 
6 weeks of 1952, when it took about 10 weeks to reach 1,000,000 mark. 

Boom in radio output continued for sixth straight week, due largely to de- 
mand for auto radios. Week ended Feb. 13 resulted in 504,252 sets ( 147 , 541 private ) , 
up from 296,972 week earlier and highest for any week since mid-May 1951. Six-week 
total is 1,631,175, which compares with 935,915 for same 6 weeks of 1952. 

Radio's factory inventories were 237,695 , up from 239,934 on Feb. 13. Week's 
•radios were 100,650 home sets, 21,127 portables, 51,635 clock, 130,840 auto. 


12 - 

Topics & Trends oi TV Trade: Depends on what you 

call a profit — whether handling of TVs & radios is profit- 
able for dept, stores. In terms of dollars, it’s profitable; 
in percentage markups, it isn’t, according to survey by 
National Retail Dry Goods Assn, of dept, store appliance 
sales, as reported in February Stores, its official magazine. 
Survey showed that in 1951 typical dept, store had only 
19% markup on TVs & radios compared with 32. 5% on 
all other items in store. But when measured in dollars, 
TV-radio provided $27.93 profit per sq. ft. of selling space 
compared to $27 stox-ewide. For major appliances, markup 
was 24.9% or $23.40 per sq. ft. 

“If thei'e is a prospect of increasing the volume sig- 
nificantly without stepping up the selling space required, 
then the [TV-radio] dept, holds a far brighter promise 
than its initial mark-on percentage seems to indicate,” 
report states. 

Survey reveals bitter criticism of TV manufacturers 
& distributors, quotes one store executive as saying 
“they’re now biting the hands that fed them.” It adds: 
“The problem is industry-wide since competition sets the 
l’etail price, and the cost of manufacturing sets the factory 
price. Part of the spread between the two figures is taken 
up by national advei’tising, and another part by the dis- 
tributor’s mai’gin. What’s left is for the retailer.” 

NRDGA’s recommendations: (1) Aim for bigger vol- 
ume. (2) Carry fewer brands. (3) Accept and mer- 
chandise trade-ins. (4) Offer service as part of mer- 
chandising program. (5) Be prepai’ed to give floor dem- 
onstrations. (6) Promote private brands only on all-out 
basis — “they’re not for dabblers.” 

* * * * 

Very few large-size tubes were noted in a tour this 
month of England’s cathode ray tube factories by an 
American observer, who writes us: “I saw only one fac- 
tory where there was a 21-in. tube in production, although 
others are talking about it. They are manufacturing both 
glass and metal tubes here but all feel that the glass will 
be' more economical in the long run when the price com- 
petition gets tight.” British tube output figures show 
12-in. comprised 63% of all post-war sales; 9-in., 17%; 
10-in., 8%; 14-in., 4%; 15-in., 4%; 16-in., 2%; projection, 
2%; 17-in., less than 1%. During December, 1952 the 
12-in. were 60% of all sales; 14-in., 20%; 15-in., 12%. 

Cheating on TV repair bill caimied penalty of 6 months 
in jail and $1500 fine after Baltimore serviceman Ixwing 
Sammis was convicted last week of charging householders 
for work he never performed. Judge Herman M. Moser 
said he imposed stiff sentence as warning to other service- 
men, commenting TV sets “have become part of the daily 
lives in most households but are bound to remain mys- 
terious contrivances beyond the normal person’s compre- 

* * * * 

Distributor Notes: Leo J. Meyberg Distributing Co. 
(RCA), Los Angeles, names Ted Wyatt TV-radio mgr., 
replacing Parsh Henry, now merchandising mgr. of major 
appliances . . . Brennan Appliance Distributors (Admiral), 
Detroit, appoints Clyde C. Marion gen. sales mgr.; Faysan 
Distributors Inc., Buffalo, names Sanfoi’d S. Kulick gen. 
sales mgr. . . . Tele King appoints Pacific Appliance Dis- 
tributing Co., Los Angeles, now managed by Gei’ald Goet- 
ten, ex-DuMont Chicago mgr. . . . Hoffman Radio appoints 
Graybar, Minneapolis . . . CBS-Columbia names E. G. Hen- 
drix Co., San Antonio . . . Arvin names Toledo Merchan- 
dise Co. . . . Majestic appoints Voss-Hutton-Barbee Co., 
Little Rock . . . Olympic appoints Frame Inc., Miami; 
N. J. branch mgr. Jack Mendelson resigns. 

Cuba levied 2% “luxury tax” on TVs, radios & ap- 
pliances at retail level, effective Feb. 1; tax applies to 
items selling for $100 or more. 

Trade Personals: L. W. Teegarden, RCA Victor v.p. 

in charge of technical pi’oducts, elected executive v.p. of 
parent RCA, will headquarter in N. Y.; post had been 
vacant since Joseph H. McConnell held it pxdor to going 
to NBC as president . . . W. H. Jeffery, gen. sales mgr. of 
Philco Corp. of Canada Ltd., named gen. mgr., with L. B. 
Kiely promoted from merchandising to gen. sales mgr., in 
integration of that subsidiary with Philco International 
Corp. Sydney L. Capell, ex-v.p. & gen. mgr. at Toronto, 
recently was named Philco Intex-national president, head- 
quartering in Philadelphia . . . Alfred Y. Bentley, since 
1947 chief engineer of DuMont CR tube div., named chief 
engineer of receiver div., replacing Robert J. Cax-anaugh, 
who returns to reseax-ch div. . . . C. M. Lewis appointed 
mgr. of communications marketing div., RCA engineering 
products dept.; reporting to him will be R. C. DuBois, 
communications sales mgr., and A. Fischer, communica- 
tions commercial operations mgr. . . . Ernest L. Hall, ex- 
Pilot v.p., recently with Emerson, named national sales 
mgr. of Canadian Aviation Electronics Ltd., DuMont’s 
Canadian licensee, succeeding Karl von Gaa, now recover- 
ing from a heart ailment in N. Y. . . . Lauren K. Hagaman 
resigns as Magnavox adv. director to join Congoleum- 
Nairn Inc. in same capacity March 9 . . . Myron Blackman 
resigns as gen. sales mgr., National Electronics Mfg. Co. 
(Natalie Kalmus TV) to form own Los Angeles sales firm; 
president David Krechman takes over his duties . . . F. Leo 
Granger, national service mgr., named Stromberg-Carlson 
distributor mgr., replacing T. R. Mathews, now Raytheon 
TV-radio eastern sales mgr.; i-eplacing Granger is John H. 
Craft Jr. . . . Malcolm P. Herrick promoted to chief engi- 
neer, Stromberg Carlson TV-radio div., assisted by Ru- 
dolph G. Miller . . . John H. Hocter, ex-Philco Distributors 
Inc., N. Y., named Jewel Radio sales v.p.; reporting to him 
will be William Helfrecht, gen. sales mgr. . . . Samuel 
Bryan, chief, components section, NPA Electronics Div., 
leaves March 2 to become plant mgr., U. S. Recording Co., 
Washington, D. C. . . . Herman Lubet, ex-Tele King, named 
Fada adv. & expox-t sales mgr., replacing Charles Roberts, 
resigned . . . John R. Brooks Jr. named Kansas City TV- 
radio district mgr., Ralph E. Leader Boston mgx\, Bendix. 
* * * * 

Merchandising Notes: Marta Cooperative Inc. is name 
of new company foxmied this week by 12 New York TV 
& appliance dealers to centralize buying, wai'ehousing & 
promotion; president is Bernard Altman, owner of Bx-ands 
Store, Manhattan . . . Philco ad budget this year will 
run $30,000,000, marking 12th straight year company has 
incx-eased advertising allocations; lax’gest increase will 
go into magazines, all thru Hutchins Adv., Philadelphia 
. . . Magnavox launching 3-week promotion campaign 
March 6, using all media to plug new 27-in. all-channel 
console . . . Crosley introduces new 21-in. open-face 
mahogany console at $370, blonde $390 . . . Philadelphia 
Electrical Assn, x'eports 1952 TV sales in ax - ea, on basis 
of 20 brands reported, totaled 182,138 in 1952 vs. 208,650 
in 1951 . . . Henry A. Adams, ex-Bank of America, ap- 
pointed promotion mgr. of Western Merchandise Mart, 
San Francisco, replacing Leonax-d E. Read Jr., resigned. 

Dynamic-New York Inc., specializing in TV, appliances 
and servicing, which enjoyed mox'e than $7,000,000 sales 
in 1952, has filed Chapter XI petition, said to have been 
forced by lack of capital; preliminary audit indicates 
liabilities of $1,279,000, book assets of $1,166,000. 


James M. Skinner, 64, retix'ed president and chairman 
of board of Philco, whose relations with that company 
dated back to tiixxe it was Philadelphia Storage Battery 
Co., died Feb. 13 at his home in Chestnut Hill, Pa. His 
son, James M. Skinner Jr., last year was elected v.p. in 
chax-ge of distribution for all Philco domestic divisions. 


Electronics Reports: New cutbacks in supply of cobalt 
for loudspeakers and TV focusing devices may be immi- 
nent, NPA officials warned TV-radio manufacturers at 
industry advisory committee meeting this week in Wash- 
ington. Military needs for the metal are increasing, 
while supply hasn’t improved substantially, they said. 
And they held out little hope for increased rations of 
nickel, also used in speaker magnets and picture & re- 
ceiving tubes. 

Industry representatives, however, reported no acute 
problems. Some noted spot shortages of picture tubes, 
capacitors and TV tuners, and labor shortages in east and 
midwest. They expressed apprehension lest any stretch- 
out or slowdown in military production program might 
unnecessarily tie up plant facilities and labor, as well as 

-J. W. Bauler of NPA Electronics Div. presided. In- 
dustry representatives on hand were John Gilbarte, Ad- 
miral; Dorman Israel, Emerson; Jack Marks, Fada; Joe 
Benaron, Pacific Mercury; Wm. Moore, Packard-Bell ; 
Wm. H. Chaffee, Philco; Charles Baxter, RCA; John H. 
Cashman, Radio Craftsmen; Robert S. Alexander, Wells- 

Development of “family protection’’ radio for use dur- 
ing air attacks will be pushed by TV-radio manufacturers, 
14 of whom met in Washington Feb. 20 with officials of 
Federal Civil Defense Administration, NPA and RTMA. 
Manufacturers pledged cooperation with FCDA’s plans 
for small, low cost mass-produced AM set which would 
let public receive emergency information despite power 
failures. FCDA also asked manufacturers to help pub- 
licize the 2 frequencies — 640 & 1240 kc — which would be 
used for civil defense information in emergency. 

Microwave Associates Inc., Boston, 50% owned by 
American Broadcasting-Paramount Theatres Inc., has 
elected Frank L. Marx, ABC engineering v.p., as direc- 
tor, and Joseph C. Bothwell Jr., as comptroller. Reelected 
were Dana W. Atchley Jr., president; Vess Chigas. treas.; 
Richard M. Walker, engineering v.p.; Leonard H. Golden- 
son, Robert H. O’Brien & Jason Rabinovitz, directors. New 
vice presidents: Wm. P. Toorks and Julian Pathe. 

NPA may fight to keep ban on color TV receiver 
mass production. Electronics officials of that agency are 
known to feel that Order M-90 shouldn’t be abolished 
along with other controls on civilian items, since object of 
color TV order is to conserve engineering talent, which 
is scarce as ever. 

* • * • 

CBS-Hytron will start construction of new $3,500,000 
picture tube plant and warehouse at Kalamazoo, Mich, this 
spring, with occupancy & production scheduled to begin 
in June 1954. President Bruce A. Coffin said 235,000-sq.-ft. 
plant is designed for expanded production of tubes 21-in. 
and over, will employ about 1500. 

Transistor pioneer Dr. William Shockley has been 
awarded first annual $1000 Oliver E. Buckley Solid State- 
Physical Prize. Award was presented by American Physi- 
cal Society, is named for the former president of Bell Labs. 

Svlvania plans new 120,000-sq. ft. radio tube and elec- 
tronics lab in Williamsport, Pa., to employ 400 when ready 
early in 1954; Ralph L. Clausen, tube div. chief engineer, 
will be director. 

RTMA technical products div. will take up all phases 
of electronics, commercial & govt., at meetings of 11 com- 
mittees March 22 at New York’s Roosevelt Hotel. 

Night fighter radar, which enabled UN fliers to shoot 
down enemy planes in Korea without sighting them, was 
made by Westinghouse in Baltimore electronics plant. 

Military establishment can be cut “at least 10% in 
men, money and materiel” without hurting its combat 
effectiveness. That’s conclusion reached by 10-man Citi- 
zens Advisory Commission on Manpower Utilization in the 
Armed Forces, headed by RCA chairman Brig. Gen. David 
Sarnoff, in much-publicized final report submitted Feb. 18 
to Defense Secy. Charles E. Wilson. Report pointed out 
that cutting the fat out of the Defense Dept, could release 
at least 500,000 men and save $5 billions annually. Com- 
mission was appointed Oct. 22 by Truman Administration, 
was continued by Gen. Eisenhower, won high praise from 
Mr. Wilson when he accepted report. Serving with Gen. 
Sarnoff were Maj. Gen. John B. Anderson (ret.); Rev. John 
J. Cavanaugh, ex-president, U of Notre Dame; Marine 
Maj. Gen. Merritt Edson (ret.) ; Clarence Francis, chair- 
man, General Foods; Artemus L. Gates, ex-Navy Under- 
secy.; Adm. John H. Hoover; C. R. Smith, president, 
American Airlines; Lewis L. Strauss, consultant to Rocke- 
feller family; Air Force Maj. Gen. St. Clair Streett (ret.). 

Roundup of foreign TV developments, giving status 
in 39 countries and based largely on reports from U. S. 
Foreign Service, was released this week by Office of In- 
ternational Trade, Dept, of Commerce, as No. 355 in its 
Business Information Service, World Trade Series; it’s 
available at 15b a copy. February Electronics Maga- 
zine also reports significant expansion of TV abroad dur- 
ing 1952, says regular program service is now being trans- 
mitted by 35 stations in 21 countries, with 7 more due to 
get stations by end of 1953. It tabulates sets in use in 
foreign countries aggregating 2,400,000, up 50% over 
1951. Table accompanying article shows status of TV 
in 54 countries, giving standards, sets in use, number of 
stations in service or projected. 

Demonstration of Lawrence one-gun tri-colcr tube 
with 3.58-mc simultaneous color picture generated in New 
York labs is planned for about March 1 by Chromatic TV 
Laboratories. Pickups of out-of-the-air color pictures 
are scheduled later. President Richard Hodgson says com- 
patible color has been shown on tube at Oakland, Cal. 
labs. In New York, demonstrations have been with field 
sequential system, and some engineers have questioned 
practicality of putting compatible color on one-gun tubes 
instead of 3-gun (Vol. 9:4). Hodgson says Chromatic is 
now making tubes with .01-in. strips of phosphors in 
addition to those with .015-in. 

Interest in movies via subscription TV is shown by 
Advertest survey of 750 New York set owners, which 
found that 52% would be willing to pay for first-run films 
on home TV vs. 34% year ago. But they’re willing to 
pay average of only SI? 1 now, whereas last year they were 
willing to pay average of 60b. Another Advertest survey 
of TV owners found that 45% attended at least one movie 
during January, compared with 64% in January 1952. 

Technical details of tape recording TV pictures still 
haven’t been revealed by Bing Crosby Enterprises, which 
has demonstrated such pictures (Vol. 9:1), but executive 
director Frank Healey gives progress report on system in 
Feb. 16 Broadcasting Magazine. He reiterates that com- 
mercial production of equipment is expected by next Janu- 

Canada’s 11% income tax cut, effective July 1, in- 
cludes abolition of $2.50 tax on radios, with promise there 
will be no license fees on TV sets. To compensate for 
revenue losses to CBC, entire 15% excise on TVs, radios 
& tubes will go to CBC. 

Tests of Telemeter coinbox system of pay-as-you-look 
TV, via Telemeter’s community antenna system in Palm 
Springs, Cal., are reported due to begin Max-ch 5 with 
feature film supplied by most major producers. 


B IG UAW-CIO, Detroit auto workers union headed by 
Walter P. Reuther, this week applied for uhf in that 
city (Ch. 62), apparently determined to get into TV de- 
spite losses in its now-discontinued FM venture there. 
Detroit station had income of $41,694 and lost $37,982 in 
1950, income of $29,614 and lost $51,501 in 1951. There 
was an educational appplication this week, too — from At- 
lanta board of education, seeking Ch. 30. 

Week’s other uhf applicants were for Los Angeles, 
Ch. 34, by Harry Maizlish’s KFWB; Minden, La., Ch. 30, 
by principals in KAPK, Shreveport; Anderson, S. C., Ch. 
58, by group of 20 citizens; Spartanburg, S. C., Ch. 17, 
group including AM operator Fred W. Symmes, WBCU, 
Union, S. C. and WMRC, Greenville, S. C. 

There were 6 vhf applications this week — for Phoenix, 
Ch. 3, by local group with 10% held by Edward Cooper, 
ex-aide to Sen. Johnson of Colorado, now TV director of 
Motion Picture Assn.; El Dorado, Ark., Ch. 10, owners of 
KVMA, Magnolia, Ark.; Menominee, Mich., Ch. 11 (allo- 
cated to Marinette, Wis.), by WMAW, Green Bay, Wis. ; 
Tulsa, Ch. 2, by combination of KVOO (Wm. Skelly) and 
KRMG (Sen. Kerr), who di-opped separate appplications; 
Tulsa, Ch. 2, by group including KFMJ owner Fred Jones; 
Rapid City, S. D., Ch. 7, by KOTA -Daily Journal interests. 

This week’s 12 applications brought to 710 total now 
pending before FCC. [For further details about foregoing 
applications, see TV Addenda 16-G herewith; for complete 
listings of all post-freeze grants, new stations, hearings, 
etc., see TV Factbook No. 16 with Addenda to date.] 


Zenith’s claims on Chicago’s Channel 2, which FCC 
has earmarked for CBS’s WBBM-TV (Ch. 4), took form 
of petition for reconsideration filed with FCC Feb. 20. 
Presumably, Commission will take quick action on peti- 
tion. Guessing is that Commission will deny petition, 
which raises question whether Zenith will appeal to courts 
— considered probable. Another question rising from 
FCC’s approval of ABC-UPT merger last week (Vol. 9:7) 
is whether Sen. Tobey will undertake to unscramble the 
merger. Though he insists that Senate hearing on movies- 
in-TV is needed, he indicates hearing on merger would be 
“academic.” Zenith’s petition claims that: (1) Identical 
situation existed in Lancaster where WLAN was granted 
hearing with WGAL-TV for Ch. 8, but was prohibited 
from appearing in WGAL-TV show-cause proceeding, 
while Zenith was refused hearing in Chicago because it 
didn’t file appearance in WBKB show-cause proceeding. 
(2) It couldn’t file appearance in WBKB renewal pro- 
ceeding because it had no interest in Ch. 4, only in Ch. 2, 
couldn’t apply for two channels, and couldn’t dismiss its 
Ch. 2 application without losing “the Channel 2 rights it 
has always asserted.” 

New York-Albany microwave, augmenting existing 
coaxial cable, should be ready for TV use late this year, 
AT&T told FCC in application this week to build 5 relay 
stations over 177-mi. route. New system initially will 
provide 3 northbound TV channels, 2 southbound, plus 2 
protection channels, and will interconnect with newly built 
Albany-Buffalo microwave, providing second network route 
westward from New York City. 

Last of the New York holdouts, WOR-TV, announced 
it will join city’s 6 other stations on Empire State Bldg, 
some time this summer. Five stations are now operating 
there, and WATV will probably move from Newark in 
September. WOR-TV gives up its massive and terrifically 
expensive 809-ft. self-supporting tower in North Bergen, 
N. J., doesn’t say what it will do with it. 

Closed-circuit TV will show hair styles to some 25,000 
beauty shop operators at March 9-12 International Beauty 
Show in New York’s Statler Hotel, RCA crew providing 

Havana’s third TV outlet, CMBF-TV on Ch. 7, which 
began operating Feb. 2 after many delays, goes to 9 hours 
daily schedule as of March 1, reports Goar Mestre, wh; 
operates CMQ-TV, Havana (Ch. 6) and who with his 
brother Luis Augusto & Abel Mestre joined with other 
local interests in building CMBF-TV. It’s equ’ppcd with 
5-kw DuMont transmitter, uses 6-bay superturnstile atop 
Circuito CMQ’s Radiocentro Bldg., only about 300 ft. above 
sea level. Reception has been excellent, says Mestre, 
even though very few homes had high-channel antennas, 
and station will specialize in movies, news, sports. 
Havana’s other station is CMUR-TV (Ch. 4); another on 
Ch. 2, projected by El Mundo interests, is due to go into 
operation momentarily, while Ch. 11 grant to firm backed 
by U. S. broadcaster George B. Storer is still in CP status. 
(For full data on Cuban, Mexican and other Latin Ameri- 
can TV stations, see p. 87, TV Factbook No. 16.) 

Less “paper work” for broadcasters is aim of FCC pro- 
posed amendment to rules issued this week (Public Notice 
53-178). Commission wouldn’t require verification of filed 
documents and would require filing only those contracts 
and agreements relating to: (1) Network affiliation. (2) 
Ownership or control. (3) “Time brokerage” agreements. 
(4) Storecasting, transitcasting, background music. (5) 
Same sponsor for more than 2 hours per day, except where 
program’s length is beyond station’s control, such as foot- 
ball games. (6) Hiring any person in temporary manage- 
ment or profit-sharing capacity (other than regular officer 
or employe). Comments on proposal must be filed by 
March 20, replies by March 30. 

ABC will spend more than $2,000,000 to increase 
power of all its five Channel-7 stations, says engineering 
v.p. Frank Marx. Three will have full 316 kw: WBKB, 
Chicago, WXYZ-TV, Detroit, KGO-TV, San Francisco. 
WJZ-TV, New York (changing to WABC-TV March 1), 
goes to 110 kw, limited to that power because height is 
over 1000 ft. KECA-TV, Los Angeles, goes to 155 kw, 
also limited because of great height. All stations will get 
20-kw amplifiers shortly, new “tailored” antennas next, 
and finally 50-kw amplifiers. Fall of 1954 is target for 
last step. 

Builders of TV-radio stations no longer have to apply 
to NPA for permission to start construction, provided 
they can locate materials which can be purchased with- 
out CMP allotments. NPA this week extended to builders 
the same privileges applied last week to other users of 
steel, copper and aluminum (Vol. 9:7). Builders may still 
apply for CMP allotments, but are now permitted to pur- 
chase materials in excess of allotments if they can find 
producers who have filled all outstanding CMP orders and 
still have capacity to fill further orders. 

Directional uhf transmitting antennas are now being 
offered by RCA at approximately $20,000. FCC rules 
permit use of directionals to improve service but not to 
assign additional channels to cities through reduced mile- 
age separations. Rules allow maximum-minimum power 
ratio of 10 db. The new antennas are custom built, in- 
clude beam tilting if desired, produce following gain in 
maximum direction: Channels 14-32, 26-35 gain; Ch. 33-49, 
30-40 gain; Ch. 50-83, 34-45 gain. 

Signs of the times dept.: “In the old days,” sighs 
newsman Ned Brooks of NBC’s 3-Star Extra program, 
“when a reporter called up a Senator he’d usually be told 
by an assistant: ‘Sorry, he’s tied up in a committee meet- 
ing.’ These days they tell you: ‘Sorry, he’s on the Kate 
Smith Show.’ ” — Bill Gold in Washington Post. 

SMPTE has shifted TV sessions of next semi-annual 
convention in Los Angeles to April 30-May 1; convention 
lasts April 27-May 1, overlaps NARTB convention in same 
city, April 29-May 2. 





;j /_' j f 1! If IM i ■’ ! i if * 

UiTULuii -V kss Li u tiw i 


February 28, 1953 

Tacoma, Altoona, Wichita Falls Stpr rf page 1 
in this J 19 CPs Granted — More^Com Emotions', page J 
Issues 1 N. Y. Educational Slap May Hurt Others, page 2 
[_ The UHF Markets: South Bend, page 3 

Transmitter Shipments and Upcoming Stations, pp. 6-7 
No Widespread Price Hikes Foreseen, page 10 
Standard Coil's 82-Channel Tuner Ready, page 10 
'Trustee Corporations' Would Hasten Stations, page 14 

TACOMA, ALTOONA, WICHITA FALLS START: Three new stations began test patterns this 
week — all vhf. That makes 16 so far this year, 55 post-freeze , bringing total in 
U.S. to 141 now operating . There should be quite a few more during March. 

Tacoma News-Tribune's KTNT-TV (Ch. 11) began testing Feb. 22, bringing com- 
petitive service for first time to Seattle-Tacoma area where KING-TV (Ch. 5) has had 
field to itself since pioneering TV in the area in November, 1948. Company had pre- 
viously been in FM only. GE equipment was installed. Weed is national rep. 

WFBG-TV, Altoona, Pa . (Ch. 10) began testing Feb. 24 from new GE plant, is 
city's first station. Veteran radio station operator, big Gable Co. dept, store is 
putting lots of promotional steam behind TV effort. Rep is H-R Representatives Inc. 

KWFT-TV, Wichita Falls, Tex . (Ch. 6) turned on juice Feb. 27, becomes 100th 
CBS-TV affiliate March 1. It's also GE, and represented by Blair. Prime mover is 
broadcaster Kenyon Brown, partner with Rowley theatre interests. 

KTNT-TV and KWFT-TV n go commercial" March 1 , WFPG-TV March 2 . KWFT-TV got 
on air exactly 37 days after FCC grant, beating rival CP grantee's KFDX-TV (Ch. 3), 
promised in April, and KTVW (Ch. 22) due in June. 

* * * * 

Definitely promised for March 1 tests is KSWO-TV, Lawton, Okla . (Ch. 7), all 
ready with RCA equipment, according to mgr. Paul Goode; from March 2, it will oper- 
ate 5 p.m. -midnight daily. Southern Oklahoma town is only 48 mi. from Wichita Falls. 

Also due on the air momentarily , equipment on hand: KDZA-TV, Pueblo, Colo . 
(Ch. 3) ; KGUL-TV, Galveston (Ch. 11) ; KVTV, Sioux City, la . (Ch. 9) ; and uhf WWLP , 
Springfield, Mass . (Ch. 61) and WAFB-TV, Baton Rouge, La . (Ch. 28). Promised by mid- 
March, also, are Amarillo's KGNC-TV (Ch. 4) and KFDA-TV (Ch.10) and WBAY-TV, Green 
Bay, Wis . (Ch.2). There's good prospect of several others, too. 

[ For latest reports on equipment deliveries and from upcoming new stations, 
see digests of our continuing survey on pp. 6-7.] 

19 CPs GRANTED-MORE 'COMBINATIONS': FCC finally broke its record , granting 19 CPs 
this week — just one more than the 18 granted in initial post-freeze group July 11. 
New record undoubtedly was used as ammunition when commissioners appeared in closed 
session with tight-fisted House Appropriations subcommittee Feb. 26, to show Con- 
gressmen how money is being spent — particularly the extra $300,000 that was voted 
last year specifically for TV processing. 

There were 9 vhf CPs, 10 uhf , in this week's grants, which bring post-freeze 
total to 274, as FCC jumped 23 cities down Group A priority list to 286th city, and 
eased ahead 5 more cities to 201st in Group B . 

The vhf grants : Idaho Falls, Ida ., KID, Ch. 3 & KIFI, Ch. 8; Pocatello , 

Ida. , KWIK, Ch. 10 & KJRL, Ch. 6; Champaign, 1 11., WDWS, Ch. 3; Pittsburg, Kan ., 


- 2 - 

KOAM, Ch. 7; Sedalia, Mo ., KDRO , Ch. 6; Butte, Mont .. KXLF, Ch. 6 (2nd for city); 
Eau Claire, Wis . , WEAU, Ch. 13. 

Uhf CPs : Decatur, Ala ., WMSL, Ch. 23; Valdosta. Ga . . WGOV, Ch. 37; Spring - 

field, 111 ., Plains Television Inc., Ch. 20; New Orleans, La ., New Orleans Televi- 
sion Co., Ch. 20 (2nd for city); Benton Harbor, Mich .. WHFB, Ch. 42; Elmira, N.Y ., 
El-Cor Television Inc., Ch. 18 (2nd for city); Charlotte, N.C .. WAYS, Ch.36; Durham , 
N. C. , T.E. Allen & Sons, Ch.46; Tulsa, Okla . . Elfred Beck, Ch. 23 ; Scranton, Pa ., 
WARM, Ch. 16 (3rd for city). 

* * * * 

FCC f s disposition to move fast was noteworthy this week, as it was last — 
once applicants remove conflicts by joining forces, withdrawing, etc. Examples : 
C hampaign grant to WDWS and WSOY, Decatur, 111. ; Durham grant to T.E. Allen & Sons 
and WTOB, Winston-Salem — both of which eliminated competition by forming new cor- 
porations just last week. Along same lines were Elmira and Charlotte grants , each 
of which involved 2 AMs until stockholders agreed to limit holdings to one in city. 

Worth noting, too , is that applicants are following up Comr. Hyde's sugges- 
tion that "community-minded" citizens build and operate stations on contested chan- 
nels until winners of hearings are selected (see story, p. 14). 

Other sidelights : KID, Idaho Falls, is controlled by Mormon Church , which 

owns KSL-TV, Salt Lake City, and holds interest in KGMB-TV, Honolulu. KIFI, Idaho 
Falls, and KWIK, Pocatello, are controlled by same group, headed by James M. Brady , 
which holds CPs for Boise and Butte, Mont., is applicant for Twin Falls; stockholder 
Grant Wrathall also owns 50% of CP for Salinas, Cal. KJRL, Pocatello, is owned by 
the Tr ibune- Journal , a Scripps (not Scripps-Howard) newspaper. 

Grantee in Pittsburg, Kan , is 37%% owned by Lester L. Cox , who holds inter- 
est in Springfield, Mo. grant, and 12%% by his father, Lester E. Cox, owner of KCMO, 
Kansas City TV applicant. Butte grantee KXLF is controlled by Ed Craney , who shares 
with Bing Crosby ownership of KXLY-TV, Spokane. Eau Claire CP is first to Morgan 
Murphy-Waiter Bridges newspaper-radio group, which has several applications pending. 

* * * * 

Valdosta, Ga. uhf grant is first to E.D. Rivers Jr., son of Georgia's for- 
mer governor, who also has applications for Savannah and West Memphis, Ark. Plains 
Television Co. grant in Springfield, 111, is 4th awarded to Schef tel-Burger group 
which owns Telenews Inc., newsreel producers, and controls chain of newsreel houses. 
Their others are for Little Rock, Ark. , Sioux City, la. ; Duluth, Minn. 

The oilmen who received New Orleans CP — R.L. Wheelock, W.L. Pickens, H.H. 
Coffield — also hold uhf CPs for Dallas & Houston, built and sold the pre-freeze 
K PHO-TV, Phoenix and KEYL, San Antoni o. Benton Harbor's WHFB is owned by the News- 
Palladium. Elmira grant is result of wedding between Corning Leader (WCLI) and 
Gannett 's Elmira Star-Gazette (WELM). Grant is conditioned on divestment of owner- 
ship in WELM by stockholders E.S. Underhill Jr. and W.A. Underhill. 

Divestment was also required in Charlotte grant to WAYS — Francis M. Fitz- 
gerald disposing of interest in WGIV, Charlotte. Grantee also holds CP for WCOG-TV , 
Greensboro, and stockholder Harold H. Thoms owns CP for WISE-TV, Asheville, as well 
as interests in applications for Knoxville and Arlington, Va. A principal of Durham 
grantee is George V. Allen, Ambassador to Yugoslavia, nominated this week as Ambas- 
sador to India & Nepal. Elfred Beck, Tulsa, holds real estate and oil interests. 

[ For further details about grantees & applicants , see TV Addenda 16-H here- 
with ; for complete data on these and all other applications, see TV Factbook No. 16.] 

N.Y. EDUCATIONAL SLAP NAY HURT OTHERS: As much psychological as financial was the 
setback suffered by educational TV as a whole in the rejection of board of regents 
plan for a state-financed 10-station network to be licensed to the U of the State of 
New York (Vol. 9 :1,2,4) . By 10-5 vote, following exhaustive hearings. Gov. Dewey's 
State Temporary Commission on Educational TV (see p. 8) stood opposed to idea — and 
it's regarded as foregone conclusion that legislature will uphold the commission. 

While lamenting pocketbook defeat , national educational TV leaders seemed 
concerned for moment with effect it may have on others looking to legislatures 


for financial backing. Reaction was best summed up by Ford Foundation spokesman : 

" This isn't the end of the world for educators , contrary to what they might 
think. New York probably can raise enough money from private sources , as the com- 
mission recommended, to finance at least some stations. 

" But we're worried about places like Connecticut , which might have trouble 
raising funds for its 3 stations if legislature follows New York's lead." Connecti- 
cut Board of Education holds CPs for uhf stations in Bridgeport, Hartford, Norwich. 

Many educational and lay groups were keenly disappointed , openly expressed 
concern. New York Times , which ran full text of commission report Feb. 25, editor- 
ialized: "The majority decision. .. commands the sun of technological progress to stand 
still, relying on the magic lantern when a great new instrument of teaching is at 
hand. [It] has decided that one picture is not worth a thousand words, or at least 
the investment is not safe enough to put the state into it. We cannot believe this 
decision will stand . The clock of educational progress is not so easily stopped." 

* * * * 

What to do next in New York will be thoroughly discussed at regular meeting 
of Joint Committee on Educational TV in Washington March 4. And New York Citizens 
Committee for Educational TV, headed by Winthrop Rockefeller, will meet 2 days later 
to thrash out strategy. Big decision to be made is whether to try to raise funds 
p rivately or push for passage of Bryages-Ollif f e bill in state legislature to fi- 
nance 3 pilot stations at undetermined sites. 

Dr. Milton Eisenhower's National Citizens Committee for Educational TV will 
enter picture in big way if decision is made to go for private funds . That's why 
the committee was created. It can look for assistance from some pretty big indus- 
trial figures in state, among them Marion Folsom, recently Eastman Kodak treas., who 
was co-chairman of Eisenhower group until he became Undersecretary of the Treasury. 

Ford Foundation won't be much help for time being; its funds earmarked for 
educational TV stations have been allocated and more won't be forthcoming for some 
time. "Despite some opinions, our funds are not limitless," a spokesman commented. 

Speed now becomes paramount among educators , faced with deadline of June 2, 
when FCC may consider making unused reserved channels available to commercial appli- 
cants. Comr. Hennock , who must be particularly galled by setback to her pet project 
in her home state, is now expected to spearhead drive to get deadline extended for 
educators. Their record to date : only 22 applications, 14 CPs, no stations built -- 
though KUHT, Houston, and KUSC-TV, Los Angeles, are expected on air shortly. 

N.Y. Commission heard 200 witnesses in favor of regents' plan and only 8 
opposed, yet recommended state appropriate no public funds for projected uhf net- 
work, which would comprise already-granted stations in Albany, Binghamton, Buffalo, 
Ithaca, New York, Rochester, Syracuse. Utica application still pends ; applications 
are yet to be filed for other 2. 

THE UHF MARKETS: SOUTH BEND, IN9.: South Bend was ready for uhf and is taking local 
TV in its stride . Principal ingredients in formula are conservative operation by 
AM-newspaper interests, solid engineering planning and close cooperation with trade. 

Mother Nature helped, too , for north-central Indiana is blessed with the 
flat terrain ideal for uhf propagation. 

Nevertheless, there's been no house-on-fire rush to buy sets . While sales 
are brisk, there's no buying panic, and some dealers who miscalculated the market's 
potential may fall victim to swelling-of-the-inventories. Development of audience 
actually has been orderly, apace with servicemen's ability to install uhf antennas. 

* * $ * 

No two uhf markets have exactly same problem s, or fit same set of circum- 
stances. That's most obvious conclusion we can draw from our personal surveys of 
uhf areas — York & Atl a ntic City (Vol.9:6), Wilkes-Barre- Scranton (Vol.9:7) and 
our visit this week to South Bend. But by same token, all uhf markets have many 
characteristics in common, and experiences of the pioneer uhf markets should mate- 
rially benefit both telecasters and trade in the new markets to come. 

WSBT-TV, which went on air Dec. 22 on Ch. 34 — beating its originally an- 

- 4 - 

nounced date by 6 months — is owned by South Bend Tribune, radio pioneer whose AM 
station WSBT began operation in 1921. 

Some 100,000 families live within 25-mi. radius , which includes such cities 
as Elkhart, Goshen & LaPorte, Ind. , and Niles, Mich. South Bend is allocated two 
commercial uhf channels, one educational, no vhf . Second commercial channel is con- 
tested by 3 groups, including U of Notre Dame. There are no applications for uhf 
channel allocated to Elkhart, 15 mi. east of South Bend. 

But TV isn't new to area . Chicago * s 3 stations (73 mi.) and Kalamazoo ' s one 
(55 mi.) offer viewable signal to anyone willing to meet it half way with high-gain 
antennas, tall masts, rotors, boosters, etc. And about 35,000 in the area have been 
willing, according to vhf antenna count made by Indiana & Michigan Electric Co. 

TV & AM operations are completely integrated in offices and studios occupy- 
ing top floor of recently modernised Tribune Building. Still active in management 
of all Tribune operations is publisher Frederick A. Miller , who at 85 is legendary 
figure in South Bend. And from station mgr. Neal B. Welch down, all personnel have 
both TV & AM duties. No new key people have been added for the TV operation. Mr. 
Welch himself was with WSBT for 11 years, worked for Tribune before that. 

Station now has 41 hours of programming weekly — 5-10:15 p.m. weekdays, and 
noon-10 p.m. Sundays, test pattern beginning 10 a.m. daily. Though AM station is 
CBS affiliate, WSBT-TV takes about equal amount of time from CBS & NBC — totaling 
about 15 hours of commercial network shows weekly. Station's policy is to expand 
broadcast day slowly , as sponsors are added. Says manager Welch: "We intend to 

back into afternoon programming as it becomes commercially sound." 

Storm center of local controversy is station's policy of barring beer adver- 
tising, as does newspaper. To many TV fans, this means losing some fights and other 
sporting events — and Tribune's letter column is forum for lively debate on subject. 

* * * * 

Station's first remote this week is something of a coup in basketball-crazy 
Indiana . WSBT-TV plans to televise sectional and regional state high school tour- 
naments on afternoon & evening of Feb. 28 & March 6, under sponsorship of local gas 
company . "We hadn't intended to do any remotes so soon," said Mr. Welch, "but this 
was a great opportunity." To get TV rights, station had to guarantee gate rec e ipts 
— no difficult task since tournament traditionally is sellout. Station owns no 
mobile equipment, will use studio cameras. Bell System relay equipment. 

WSBT-TV' s studio facilities consist of converted 40x60-ft. radio studio and 
control room with 4 cameras and film chain. Programs are piped from the studio to 
transmitter south of city by Bell System cable and microwave. Network programs ;re 
taken from Chicago-Toledo microwave which passes near South Bend. 

Transmitter is located at AM antenna site , uses old FM tower built up to 
height of 479 ft., TV antenna being some 540 ft. above average terrain. Using 1-kw 
RCA transmitter, current ERP is 17.7 kw , with boost to 170 kw planned as soon as the 
equipment is available. Horizon is 31 mi . from antenna, but signal actually can be 
picked up considerably farther away if proper receiving antenna is used. 

Coverage actually surprised everyone , including chief engineer Art O'Neil, 
sparkplug of efficient TV-AM engineering staff. Tests by RCA showed " excellent " 

5600 uv/m picture 30 mi. east , "very good" (2400 uv/m) 25 mi. south and 25 mi. west. 
In north, signal tapers off rapidly at about 25 mi. Everyone we talked to in area 
agreed picture generally is excellent and easy to pick up . 

There are very few "shadows " because of flatness of terrain. Mr. O'Neil, 
who describes himself as "really sold on uhf," says the "fill-in" and "spill-over" 
behind obstructions "are greater than we anticipated, but not as great as in vhf." 

* * * * 

Good relationship with trade has been one of outstanding achievements of 
WSBT-TV. From time CP was granted, station has kept dealers and distributors in- 
formed of progress and problems through meetings and bulletins. For instance, a recent 
bulletin reported that 71 modifications of station equipment have been received from 
RCA since December; most are yet to be made. Another describes in detail how to 

use test pattern. One attempts to answer dealers' complaints about programming: 

" Naturally, all of us would like to see more network shows , but it's not as 
easy as it looks. Network shows must be sold to national advertisers [who] must be 
convinced there is a sufficient TV audience in this market to make it profitable 
to add WSBT-TV to their network..." 

* * * # 

To measure uhf audience , station sends weekly questionnaire to 18 distribu- 
tors, who return them unsigned. This anonymity, station believes, helps to assure 
accuracy of the count. 

Uhf-equipped. sets in area total little over 25,000 , according to latest dis- 
tributor census. Nearly four-fifths of uhf units sold have been converters & strips 
for existing sets — about 5300 vhf-uhf sets have been shipped to dealers, as opposed 
to 19,800 converters and strips. 

This census doesn't accurately show number of sets-in-use , though it's best 
available method of counting sets. Converters and sets in dealers' inventory, as 
well as those in hands of public, are included in count. 

While South Bend isn't exactly a TV "boom town ", set sales are good. But 
fact is that TV isn't new to area, and sales were good even before the local station 
went on air. Now all new set sales are vhf-uhf , and nearly two-thirds of the old 
vhf sets have been converted. 

Number of TV dealers in area has just about doubled since uhf came to town. 
Among newcomers are factory-branch stores opened by Meek and Wells-Gardner , and it's 
rumored Muntz has rented South Bend store. But all isn't gravy by any means, and 
old established retailers are getting most of business. One big new shop reportedly 
sold only 8 sets first week, despite heavy advertising. 

* * * * 

There's no shortage of n ew sets . Stores are full of merchandise, display 
wide variety of makes and models. Internal converters for some big makes aren't so 
readily available, however, and shortage of strips is only now being ironed out. 

Question of strips vs. continuous tuners — despite advertising ballyhoo — 
doesn't seem important to South Bend consumers. Dealers say that they continue to 
pick sets according to cabinet style, brand name and preference for a particular 
picture, without expressing much interest in mode of tuning. 

There's no price-cutting so far , though some dealers feel it could break out 
any time. Some customers cut cost corners by using indoor antennas , against advice 
of station and dealers — and generally get less satisfactory picture. Vhf antenna 
installations to get Chicago and Kalamazoo stations cost $150 and up. Dealers say 
50-60% of new-set customers buy only uhf antenna ($22 and up) or no antenna at all, 
but many call back later to order complete vhf installations. 

TV trade-ins have become big business . Louis Chikar , the city's largest TV 
dealer, says 20% of his TV customers trade in old TVs. He sells trade-ins at store 
he owns which deals exclusively in used TV-radios. He owns 5 other stores in South 
Bend and neighboring towns — all selling TV only — which did $500,000 worth of 
business in last 3 months of 1952. 

* * * * 

Uhf pioneering on local level isn't confined to telecasters . Confronted by 
mass of claims for the huge number of uhf antennas now on the market, South Bend TV 
parts and set distributor Bruce Bouchard (Radio Distributing Co . , DuMont) set out to 
"take the myth and mystery out of this business." In 3-story, 10, 000-sq. -f t . build- 
ing at Warsaw, Ind. , 35 mi. southeast of South Bend, he set up Television Testing 
Laboratory to make comparative tests of the many makes and types of uhf antennas. 

" We're finding some amazing things about some high-priced well-advertised 
antennas , " he said. Laboratory has attracted many antenna manufacturers who have 
come to Indiana to make actual-use tests of new designs. While he originally start- 
ed project to guide him in purchase of antennas, interest in tests has been so great 
r .hat Mr. Bouchard plans to publish lab reports on virtually every type of uhf & vhf 
antenna, including directivity patterns and field strength data. 

- 6 - 

Telecasting Notes: ABC’s New York stations change 
to WABC-TV-AM-FM (from WJZ-TV-AM-FM) as of 
March 1 — and a new identification, employing an Ameri- 
can eagle, will be employed for entire network. On Feb. 
12, ABC’s Chicago TV station (Ch. 7) changed from 
WENR-TV to WBKB, and WBKB’s old frequency (Ch. 4) 
was taken over by CBS and changed to WBBM-TV. ABC’s 
Chicago radio stations remain WENR & WENR-FM . . . 
Add radio victims of TV trend: WHYN, Springfield- 
Holyoke, soon to put WHYN-TV into operation (Ch. 55), 
replaces WMAS as CBS-Radio affiliate as of June 15 . . . 
Hartford’s WTIC (owned by big Hartford Life, managed 
by veteran Fritz Morency) has plans to build $2,000,000 
TV-radio center if it gets CP for TV; it faces 2 others in 
competitive quest for Ch. 3 . . . TV & radio commercials 
showed up well in annual Federal Trade Commission spot 
check for false or deceptive advertising; only 3648 out of 
84,325 TV and 7204 out of 228,051 radio commercials were 
set aside as “questionable” and subject to further investi- 
gation during year ended last June 30 . . . Lenten season 
offering that may presage further letdown of bar against 
films-in-vaults: Cecil B. DeMille super-colossal oldie, 
115-min. King of Kings, with music and choral numbers 
but no dialogue, being offered to stations by Cinema Corp. 
of America, 34 Valhalla Way, Paterson, N. J. . . . KSTP, 
St. Paul, joins those reducing radio rates, its Feb. 1 rate 
card showing Class A announcements down from $100 to 
$90, B from $75 to $45, D from $35 to $18, plus elimina- 
tion of 6-6:30 p.m. intermediate rate . . . Tips for fisher- 

men, including weather data, demonstration of equipment 
and latest on where they’re bitin’, given on Let’s Go Fish- 
ing on WMAL-TV, Washington, Thu. 11:20-11:30 p.m. 

. . . Ralph Kiner, Pirates’ slugger, and Bob Prince, local 
sportscaster, due to get shares in new WENS, Pittsburgh 
(Ch. 16), due in August or early fall, probably buying- 
some of stock owned by club secy., attorney Tom Johnson, 
now holding 45.5% . . . New WKMI-TV, Kalamazoo, Mich. 
(Ch. 36), due on air in fall, has named Adam Young as 
national rep . . . WMBR-TV & WMBR, Jacksonville, re- 
cently sold to Washington Post, owners of WTOP-TV & 
WTOP (Vol. 8:51), shifts reps from Avery-Knodel to 
CBS Spot Sales . . . WDTV, Pittsburgh, raises Class A 
hour rate from $1000 to $1200, one-min. from $150 to $190 
as of April 1 . . . WJAC-TV, Johnstown, new Class A hour 
rate from March 1 is $600, min. $110 . . . KING-TV, Seat- 
tle, new March 1 rate card has Class A hour rate of $700, 
min, $150 . . . New KTNT-TV, Tacoma, rate card has 
Class A hour rate of $625, min. $135 . . . Rate cards of 
several upcoming stations published: WNOW-TV, York, 
hour $200, min. $37.50; KFDA-TV, Amarillo, hour $200, 
min. $40; KEYT, Santa Barbara, hour $300, min. $60; 
WLBC-TV, Muncie, hour $200, min. $40; KFAZ-TV, Mon- 
roe, hour $150, min. $22.50; WTVE, Elmira, hour $150, 
min. $30; WGBI-TV, Scranton, hour $300, min. $60; 
WNAO-TV, Raleigh, hour $200, min. $40 . . . Blair Moody, 
ex-Senator from Michigan, ex-Detroit News Washington 
correspondent, moderates new weekly film series titled 
Meet Your Congress. 

F OUR UHF transmitters were shipped by RCA this 
week— to WAKR-TV, Akron (Ch. 49); WKST-TV, 
New Castle, Pa. (Ch. 45); WTVO, Rockford, 111. (Ch. 39); 
WCOV-TV, Montgomery, Ala. (Ch. 20). Due to be shipped 
first 3 weeks in March are WLBC-TV, Muncie, Ind. (Ch. 
49); WFAM-TV, Lafayette, Ind. (Ch. 59); WCOS-TV, Co- 
lumbia, S. C. (Ch. 25); WFTL-TV, Ft. Lauderdale, Fla. 
(Ch. 23); WBKZ-TV, Battle Creek, Mich. (Ch. 64); pos- 
sibly others, including previously reported WNBH-TV, 
New Bedford, Mass. (Ch. 28). 

Already shipped by RCA but not yet on air are 
WAFB-TV, Baton Rouge, La. (Ch. 28) and WHP-TV, 
Harrisburg (Ch. 55). First has reported it expects to get 
going by mid-March, latter by April 1. 

WJHL-TV, Johnson City, Tenn. (Ch. 11) has ordered 
GE equipment for early May delivery, has not yet re- 
ported expected on-air date. GE this week shipped 100- 
watt unit to WLOK-TV, Lima, O. (Ch. 73), which gets 
1-kw in July. GE also reports sale of two 12-kw uhf 
transmitters, with antennas and studio equipment, to 
WIFE, Dayton (Ch. 22) and WTVQ, Pittsburgh (Ch. 47), 
both aiming for August starts; Ronald B. Woodyard is 
prime mover in both stations. 

* * * * 

In our continuing survey of upcoming new stations, 
the following reports were received this week: 

Amarillo’s 2 new stations — KGNC-TV (Ch. 4) and 
KFDA-TV (Ch. 10) — may both get test patterns on air 
by March 15, according to managements’ statements to 
local populace. KGNC-TV’s RCA 2-kw transmitter was 
due to go out this week, will operate with single-bay an- 
tenna from atop First National Bank Bldg. (191 ft.) 
pending installation of higher power unit and construction 
of 833-ft. tower. KFDA-TV already has its GE trans- 
mitter, is rushing tower completion, expects April 1 com- 
mercial debut. 

KCMC-TV, Texarkana, Tex. (Ch. 6) has ordered GE 
equipment, including 5-bay antenna, and expects to get 
on air between June 1 & July 1, according to station mgr. 
Frank O. Myers. Owners are C. E. Palmer interests, 
publishing Texarkana Gazette and News, and various 

other newspapers in Arkansas and Texas. O. L. Taylor 
will be national rep. 

Purchasing KSWS, Roswell, N. M., oilman John A. 
Barnett is combining it with his CP for TV — and this week 
he reported to FCC that KSWS-TV (Ch. 8) has ordered 
Federal equipment and plans, if equipment is delivered on 
time, to get on air by May 15. 

*. * * * * 

Jacob A. Newborn, Beaumont (Tex.) banker, holding 
grants in his own name for KETX, Tyler, Tex. (Ch. 19) 
and WTVS, Gadsden, Ala. (Ch. 21), and in partnership 
with several others for KBMT, Beaumont (Ch. 31), re- 
ports GE equipment ordered for all 3 stations — with the 
Beaumont outlet reported due April 1, Tyler June 1, 
Gadsden Sept. 1. His program mgr. is John Summerfield. 
Mr. Newborn last week dismissed application for Minden, 
La. (Ch. 30), and is withdrawing application for Alex- 
andria, La. (Ch. 62). 

KRIO-TV, McAllen, Tex. (Ch. 20) hopes to get on 
the air by the fall of 1953, reports Gene L. Cagle, presi- 
dent of Texas State Network, grantee. Two-acre tract of 
land has been acquired to build studios and transmitter. 
Equipment will be ordered from firm promising earliest 
delivery. Station would be second in rich Rio Grande 
Valley, competing with XELD-TV, Matamoros (Browns- 
ville, Tex.), the Ch. 7 outlet across the Rio Grande, about 
50 mi. away. No national rep has yet been chosen. 

WNAO-TV, Raleigh, N. C. (Ch. 28), having changed 
call letters from originally assigned WETV, will start 
tests April 15 with Federal 1-kw transmitter feeding 
Workshop Associates antenna, goes commercial April 27 
(when daylight time begins) with CBS affiliation. The 
WNAO-TV call was acquired after deal whereby grantee, 
now called Sir Walter Television Co., headed by Erie 
(Pa.) attorney John W. English, acquired Raleigh News 
(6 Observer’s WNAO, an ABC-AM outlet, for approxi- 
mately $250,000. and newspaper in turn acquired interest 
in the TV outlet. 

WKST-TV, New Castle, Pa. (Ch. 45), which now has 
its RCA equipment, reports it expects to begin tests “by 
the second week in March” — third uhf outlet in area. Be- 


cause of uhf boom in nearby Youngstown, with 2 sta- 
tions already on the air, it claims uhf homes are being 
added at rate of 502 per day. Meeker is national rep. 

WEEU-TV, Reading, Pa. (Ch. 33), which had antici- 
pated starting March 1, now expects delivery of GE 100- 
watt transmitter by end of March. Allowing 2 weeks to 
get ready — transmitter house, tower and studio equipment 
already completed — it now figures on first tests April 15, 
reports gen. mgr. Thomas E. Martin. It’s to get 12-kw 
amplifier in May. Camera chain and film projectors are 
already being tested, and station is now completing a 
studio-transmitter link. 

WDAN-TV, Danville, 111. (Ch. 24), authorized to 
Northwestern Publishing Co., Gannett subsidiary operat- 
ing WDAN and Danville Commercial-Neivs, has ordered 
DuMont transmitter, has studio-transmitter quarters all 
ready, has fixed Nov. 1 as target date, reports L. N. 
Bitner, gen. business mgr., Gannett Newspapers, Roches- 
ter, N. Y. Everett-McKinney has been named national rep. 

WCTV, Flint, Mich. (Ch. 28), one of first post-freeze 
grantees (July 9, 1952), at first promised for late fall 
1952, then for Feb. 28, 1953, now is slated for Sept. 1 
debut, according to James L. Rubenstone, president. No 
equipment or construction plans are yet announced. Ruben- 
stone is ex-special events chief, WFIL-TV, Philadelphia. 

WCOV-TV, Montgomery, Ala. (Ch. 20) is completing 
Stainless tower, expects it to be ready by March 1, figures 
on first test pattern by late March. RCA antenna is due 
March 13. Station feels certain enough of target date to 
have signed 16 CBS & DuMont shows already, hopes to 
add NBC shortly. 0. L. Taylor is national rep. 

WNOK-TV, Columbia, S. C. (Ch. 67), announced last 
fall by CBS-TV for Jan. 1 affiliation, then moving up 
starting time to February, then April, now says latter 
May. It had reported DuMont equipment ordered. 
Grantee Palmetto Radio Corp. recently elected attorney 
Croft Jennings as new president. 

* * * * 

Wichita grantee C.W.C. Co. (Ch. 16), controlled by 
Durwood Theatres, Kansas City, reports GE transmitter 
promised in early April, with 100-watt exciter coming first 
to enable it to get on the air by April 18 and 12-kw due in 
June. Company has acquired 27-aci - e tract just outside 
city limits, will build 50xl00-ft. structure to house first 
equipment, use 300-ft. tower temporarily, go to 700-ft. 
later. Call letters have not yet been assigned, nor na- 
tional rep selected. 

KLIF-TV, Dallas (Ch. 29), granted to company 
headed by theatreman Barton R. McLendon and the presi- 
dent of old Liberty Broadcasting System, Gordon Mc- 
Lendon, is now negotiating for equipment and so has no 
target date yet in mind, reports chief engineer Glenn 
Callison. Rep will be H-R Representatives Inc. 

Though equipment hasn’t been ordered yet, nor build- 
ing plans undertaken, Philip D. Jackson, head of Oklahoma 
City grantee of Ch. 25, reports he thinks he can get station 
on the air by fall of this year. Neither call letters nor 
rep has yet been selected. Grantee operates KWCO (AM). 
Chickasha, Okla. 

KGKL, San Angelo, Tex., which holds CP for Channel 
3, has been sold for .$250,000 to group headed by Lewis O. 
Seibert, gen. mgr. for last 10 years and 10% stockholder; 
Seibert also owns 45% of KPLT, Paris, Tex. TV station 
plans are still indefinite. 

Some uhf applicant might find use for 500-mc trans- 
mitting & receiving equipment, mostly modified SCR-533 
radar mounted on 4-wheeled dual-tired trailer, for making 
propagation tests and aligning receivers; if so, contact 
Gene O’Fallon, KFEL-TV, Denver, who has such apparatus 
left over from 1948-49 experiments. 

M EASURING UHF audience is all-important project 
for uhf telecasters. But how to go about it? Most 
stations use weekly or monthly report from distributors, 
made either directly to station or to some impartial third 
party such as local electric company. A few apparently 
fish figure out of thin air. 

In new attempt to get estimate that would stand up, 
Atlantic City’s WFPG-TV engaged C. E. Hooper Inc. to 
make survey of uhf sets in area. The results, as of this 
month: Of 1500 completed calls, 68.5% had TV sets (At- 
lantic City area is in Philadelphia fringe area) ; 11% of 
these could receive uhf station; 6.2% had uhf antennas; 
3.8% had ordered converters, not yet installed. Based on 
80,082 homes in Atlantic & Cape May counties, Hooper 
estimated 54,850 homes in area are TV-equipped, 6035 
equipped to receive uhf station, or total of 8228 uhf- 
equipped, counting converters ordered but not yet installed. 

Cooperation between trade and station in Atlantic 
City, which got off to rather poor start (Vol. 9:6), is im- 
proving rapidly. Stores reportedly are showing good uhf 
pictures. And this week, station’s daily program listings 
appeared for first time in local newspaper — which had re- 
fused to print them — when TV dealers bought space for 
daily program log. 

“What Timebuyers Want to Know About UHF” titles 
article in Feb. 23 Sponsor Magazine — a valuable primer 
explaining such aspects of uhf as coverage compared with 
vhf, conversion, rate of conversion in uhf markets, etc. 
Also, in same issue, recommended reading for uhf enter- 
prisers, 5 uhf telecasters give their own answers to ques- 
tion: “What special problems does a uhf station face in 
building an audience and what are you doing to solve 

Indicative of how TV-hungry many communities con- 
tinue to be, despite new stations here and there, are re- 
quests FCC receives for permission to install boosters. 
Half dozen or so have been filed recently. Typical is one 
from Dr. B. I. Golden, of Golden Clinic Memorial Gen- 
eral Hospital Assn., Elkins, W. Va. He says local citizens 
want to form non-profit group to operate booster on Chan- 
nel 13. Commission doesn’t grant such requests unless 
they propose genuine program of experimentation, and 
very few do. FCC adheres to policy of waiting until there 
has been ample opportunity for regular stations to be 
built and bring service before it will consider boosters or 
satellites. Fear is that authorization of such auxiliary 
stations now may use up channels or create interference 
which would preclude establishment of regular stations. 
What with big backlog of applications and hearings, Com- 
mission is likely to shy away from commercialization of 
boosters and satellites for many months, if not years. 

Biggest community antenna system in nation, Trans- 
Video Corp., Pottsville, Pa., now has 2625 subscribers — 
2300 in Pottsville, 325 in nearby Minersville. It distrib- 
utes all 3 Philadelphia signals, is modifying equipment to 
handle 7 signals, will include those of WPIX, New Yoi’k, to 
satisfy local clamor for night ball games. Advent of uhf 
WHUM-TV, Reading, tower of which is only 8 mi. away, 
hasn’t deterred new subscribers from signing up, says 
manager Frank Waters. System gets CBS-TV programs 
from WCAU-TV, Philadelphia, will use WHUM-TV— also 
a CBS affiliate — for programs of local interest. Both sta- 
tions will be offered eventually. 

AT&T’s 8-mc “L-3” coaxial cable is now in use be- 
tween New York and Philadelphia, and Philadelphia- 
Chicago section will probably be in operation this summer. 
L-.3 handles 3 times the traffic of conventional coaxial, re- 
quires twice as many repeaters. A pair can carry 1800 
telephone conversations or 600 conversations plus a TV 
program transmitted in each dii'ection. 


Personal Notes: Neal B. Welch promoted from commer- 
cial mgr. to mgr., WSBT & WSBT-TV, South Bend; ex- 
mgr. Robert H. Swintz, cutting down on duties because of 
poor health, becomes business mgr. . . . Louis Stone pro- 
moted to CBS-TV business mgr., replacing Henry White, 
now Biow TV-radio mgr. . . . Martin Leeds, CBS-TV direc- 
tor of business affairs in Hollywood, resigns to become 
executive v.p. in charge of production, Desilu Productions, 
which handles the Desi Arnaz-Lucille Ball hit, I Love Lucy 
. . . Wm. Stubblefield resigns as NARTB station relations 
director to join Blackbum-Hamilton Co., station brokers; 
he’s succeeded by his asst., Wm. K. Treynor . . . Ray Jones, 
ex-CBS-TV sales, joins new KGUL-TV, Galveston (Ch. 
11), due on air in March, as asst, to chief owner Paul E. 
Taft . . . John Summerfield, ex-WAKE, Greenville, S. C., 
now administrative asst, to J. A. Newborn Jr., of Beau- 
mont, Tex., who holds CPs for uhf stations in Beaumont, 
Tyler, Tex., & Gadsden, Ala. . . . Mort Tharpe, ex-KOA, 
named local sales mgr., KBTV, Denver; Ted Hardy, ex- 
entertainment director, Fitzsimmons Army Hospital, 
named continuity editor; Loren Orr, ex-Berea College 
dramatics director, named stage mgr. . . . R. W. Wassen- 
berg, ex-operations mgr., named program director, KPIX, 
San Francisco, replacing Sanford Spillman, resigned . . . 
Wm. H. Keller Jr. promoted from mgr. of WEAS, De- 
catur, Ga., to president of all 4 radio stations owned by 
E. D. Rivers Jr., others being WGOV, Valdosta, Ga., 
WJIV, Savannah, KWEM, recently moved to Memphis, 
Tenn. from W. Memphis, Ark.; WGOV has TV grant, 
WJIV & KWEM are TV applicants . . . Murray Heilweill 
promoted to mgr., NBC merchandising dept. . . . Nat 
Shoehalter promoted to director of public relations, 
WATV, Newark . . . Lewis R. Tower named NBC union 
relations coordinator, reporting to treas. Joseph A. Mc- 
Donald . . . Ernest W’alling resigns as director of pro- 
gramming, WPTZ, Philadelphia, to set up own program 
firm in N. Y. 

M AJORITY of Gov. Dewey’s New York State Tem- 
porary Commission on Educational TV, which voted 
10-5 against state support for projected 10-station educa- 
tional TV network (p. 2): Douglas Moffat, attorney, 
chairman; Young B. Smith, ex-dean, Columbia U Law 
School; Clarence U. Carruth Jr., attorney; Bernard C. 
Duffy, BBDO president; Michael R. Hanna, gen. mgr., 
WHCU (commercial radio station owned by Cornell U) ; 
State Senators Arthur H. Wicks & Walter Mahoney; 
State Rep. Oswald D. Heck; T. Norman Hurd, State 
budget director; Harold Keller, State commerce commis- 
sioner. Minority votes were cast by State Sen. Francis 
J. Mahoney, State Rep. John Bannigan; Regents Chan- 
cellor John P. Myers, Regent Norman S. Goetz, and educa- 
tor Mrs. Isabel H. Kideney, onetime vice chairman of 
Erie County Republican Committee. 

TV’s aid to religion was cited by Francis Cardinal 
Spellman, Archbishop of New York, as giving religious 
and educational leaders “advantages that are incalculable,” 
enabling them to reach far greater audiences than their 
predecessors. Speaking at CBS-TV workshop on religion 
Feb. 26, Cardinal Spellman said, “It is my belief that those 
responsible for TV are doing their utmost to bring into 
the homes of America programs that are instructive and 
stimulating; progi’ams that give reci’eation and, at the 
same time, strive not to offend.” 

Feature films based on CBS-TV’s I Love Lucy and 
NBC-TV’s Big Story are in the works for theatrical re- 
lease — and now NBC-TV is planning theatre edition of 
Victory at Sea and considering theatre feature based on 
hits from Colgate Comedy Hour and All Star Revue with 
stars like Jimmy Durante, Eddie Cantor, Martin & Lewis, 
et al. 

Network Accounts: Procter & Gamble contracts with 

Frank Wisbar for another 44 Fireside Theatre films (NBC- 
TV) to be produced at reported $1,350,000 . . . Schlitz re- 
news with Meridian Pictures for 26 Playhouse of the Stars 
(CBS-TV) at reported $675,000 . . . Lever Bros. Co. (Lux 
soap) moves Lux Video Theatre, starting April 2, on 
CBS-TV from Mon. 8-8:30 p.m. to Thu. 9-9:30 p.m., re- 
placing Biff Baker, U.S.A., which was dropped by Lucky 
Strike; Carnation Co. (evaporated milk) moves Burns & 
Allen from Thu. 8-8:30 p.m. into the Mon. 8-8:30 p.m. 
period . . . Thor Corp. (home appliances) buys Quick as a 
Flash, starting March 12, on ABC-TV, alt. Thu. 10:30-11 
p.m., thru Henri, Hurst & McDonald . . . AFL will spon- 
sor half-hour forum discussion series between management 
& labor representatives, starting in mid-March on ABC- 
TV, date & time not yet fixed . . . Pearson Pharmacal Co. 
March 30 begins Eye Witness, mystery show, Mon. 9-9:30 
p.m., produced by Robert Montgomery on NBC-TV just 
preceding his hour-long Robert Montgomery Presents; 
latter show was renewed this week for another season be- 
ginning next fall by alt. week sponsors American Tobacco 
Co. (Lucky Strike) and S. C. Johnson & Son (wax) . . . 
Carter Products Inc. at end of March drops Drew Pearson 
on DuMont, Wed. 7:30-7:45 p.m., plans another TV show, 
thru Ted Bates Agency. 

Station Accounts: Giant Food Stores, big Washington 
chain, paid $250,000 for year’s exclusive sponsorship of 
Pick Temple Show, said to be biggest time sale in local 
TV-radio annals; Pick Temple is local “cowboy” whose 
children’s program from March 1 will be seen on WTOP- 
TV Mon.-thru-Sat., 4-5:45 p.m., plus Sun. 11-12:30 p.m., 
placed thru Henry J. Kaufman Adv. . . . Anheuser-Busch 
has purchased St. Louis Cardinals from Fred Saigh — but 
Griesedieck Brewery, which has sponsored team’s games 
on TV-radio, holds contract to do so again this season and 
rival brewer-baseball magnate August A. Busch Jr. says 
there’s no intention of repudiating that contract . . . 
Chesterfield joins Atlantic Refining and Valley Forge Beer 
as co-sponsor of Philadelphia baseball next season; 
whereas latter 2 sponsored 22 games of Phillies & Ath- 
letics last season, trio will sponsor 68 games, including 
for first time some night . . . North American Airlines 
sponsoring At Hoyne with Harry Hershfield on WABC-TV, 
New York, Tue. 11-11:30 p.m.; noted cartoonist-humorist 
holds auditions for young performers in presence of pros- 
pective talent buyers . . . National Electrical Contractors 
Assn., thru Fuller & Smith & Ross, backing up business 
magazine advertising drive starting in March with kit 
offering local promotion ideas, including TV-radio inter- 
views . . . Among other advertisers reported using or 
preparing to use TV: World Candies Inc. (Spacemen 
candies), thru McKay Adv., N. Y.; Flotill Products Corp. 
(Tastediet), thru Geyer Adv., N. Y.; House of 4711 (Sof- 
Foam baby oil shampoo), thru Milton Weinberg Adv., Los 
Angeles; Pennsylvania Rubber Co., subsidiary of General 
Tire Co., thru D’Arcy Adv., N. Y.; Jordon Sales Co. (home 
freezers), thru Gresh & Kramer, Philadelphia; Crosley 
Div., Avco (new clock radio), thru BBDO; Harry Glemby 
Inc. (Lorraine Hair Nets), thru Herschel Z. Deutsch & 
Co., N. Y. 

Ten top agencies of 1952, out of 52 which did $10,000,- 
000 or more business, are ranked in Feb. 23 Advertising 
Age in this order (in millions) : J. Walter Thompson, $142 
vs. $138 in 1951; Young & Rubicam, $120 vs. $114; BBDO. 
$118 vs. $104.1; McCann-Erickson, $94 vs. $81; N. W. 
Ayer & Son, $86.5 vs. $85; Foote, Cone & Belding, $70 vs. 
$69; Benton & Bowles, $52.8 vs. $52.8; Biow, $50 vs. $42; 
Grant Adv., $45 vs. $42; Dancer-Fitzgerald-Sample, $44.6 
vs. $40.1. 

T HEATRE-TV “compromise solution” was offered FCC 
Feb. 27 by Motion Picture Assn, and the National 
Exhibitors Theatre TV Committee. New proposal, sub- 
mitted as alternative to their long-standing request for 
allocation of frequencies for exclusive theatre-TV use, 
would eliminate necessity for further allocation hearings. 

Theatre-TV proponents petitioned Commission to rule 
that “limited or restricted common carrier furnishing only 
a theatre-TV transmission service” is eligible to use cur- 
rent common carrier allocations. In addition, they want 
FCC to issue “statement of policy” (1) directing common 
carriers to cooperate in elimination of frequency conflicts, 
(2) ordering interconnection with existing common carriers 
where frequency conflicts can’t be ironed out, (3) stating 
that in such cases common carriers “will be expected” to 
provide satisfactory equipment to accommodate wide-band 
theatre-TV signal. 

Hearings have been suspended since Feb. 9 while 
Commission decides whether further hearings “would 
serve any useful purpose.” This week FCC dismissed 
petition by Western Union to include in theatre-TV hear- 
ing the question of interconnection between theatre-TV 
systems and common carriers. Issue is “not germane” to 
theatre-TV allocation proceeding, said Commission, “and 
is prematurely raised.” 

Novel success story of radio station in TV — TV an- 
tenna manufacturing, that is: Veteran chief engineer W. 
E. “Bill” Antony of KWKH, Shreveport, La., likes to 
invent radio gadgets in spare time. Some 3 years ago, 
he developed unique TV receiving antenna using full- 
wavelength circular aluminum elements for both driven 
and reflector units. KWKH exec. v.p. Henry B. Clay says 
it worked so well in picking up tropospheric transmissions 
from Dallas TV stations (180 mi.) that station set up 
Telesine Antenna Corp, and began manufacturing an- 
tennas in KWKH transmitter plant, station engineer- 
ing staff doing the production. Several thousand were 
sold to public, as result of word-of-mouth advertising. 
With coming of uhf, miniature edition of Telesine an- 
tenna was developed and production line capable of turn- 
ing out over 2000 a day set up in transmitter plant, with 
outside woi-kers hired for assembly work. But KWKH’s 
interest in TV isn’t confined to making receiving antennas; 
it’s applicant for Ch. 12 in Shreveport. 

So that Ottawa can have TV in time for the Corona- 
tion in June, British Marconi will supply special trans- 
mitting equipment, with single-bay antenna, permitting 
CBC by mid-May to cover 15-mi. radius temporarily. Later, 
station (Ch. 4) will have 55 kw ERP from 12-bay antenna. 
Ottawa won’t have own studios but will transmit programs 
from CBC’s stations in Montreal and Toronto, both Mar- 
coni installations. Coronation pictures, of course, will be 
films — same as those supplied, within 24 hours, to U. S. 

“Free-riders” won’t get into NARTB’s Los Angeles 
convention, April 28-May 1, for it has been decided to limit 
registration (fees $35 for management conference, $25 for 
engineering conference) to stations or allied industry 
firms which are active or associate members, plus ad 
agencies, attorneys, etc. not eligible for membership. You 
can get full dope on convention by writing C. E. Arney 
.Jr., NARTB, 1771 N St. NW, Washington. 

Built-in TV facilities in public halls and courtrooms 
were urged by CBS-TV news & public affairs director Sig 
Mickelson in address Feb. 27 to Fair Trial-Free Press 
Conference of N. Y. County Lawyers Assn. He urged legal 
profession to recognize presence of TV cameras and radio 
microphones as an “inherent right not subject to interpre- 
tation and not to be given or withheld by public officials.” 

Sports TV restrictions will continue in some form, but 
they face substantial modification. This seemed apparent 
this week as Govt.’s TV anti-trust suit against National 
Football League in Federal District Court, Philadelphia, 
ended fourth week after 10-day recess (Vol. 9:5-7). NFL 
argued that past court decisions exempt sports from anti- 
trust laws. Justice Dept, replied that past decisions don’t 
apply because they involved contracts between individual 
players and team owners, whereas this is first anti-trust 
case involving sale of TV-radio sports rights. Judge 
Grim has twice rejected defense motions to dismiss suit. 
Although observers think he probably won’t order elimi- 
nation of all TV restrictions, he may decide on compro- 
mise permitting teams to “blackout” TV when they’re 
home but allowing stations to carry any other game when 
home team is away. NFL opened defense case this week 
with League commissioner Bert Bell on stand. He testi- 
fied at first that unrestricted TV w T ould “positively” kill 
pro football, but under cross-examination next day he 
admitted that pro football can live with TV, although 
“not in the same class and style.” 

New way to measure audience? Toledo water com- 
missioner George J. Van Dorp says he can tell which TV 
programs are watched most by measuring how much water 
consumption rises every half-hour during between-program 
“breaks.” Said Mr. Van Dorp in Toledo Blade interview: 
“Water pressure remains high during a TV program, 
while everybody is sitting quietly watching, but suddenly 
drops at the end of the program because — guess what — so 
many persons get up and go to the bathroom at the same 
time.” According to Editor & Publisher , newspaper’s pro- 
motion mgr. Harry Roberts is distributing reprints of 
interview, “and if advertisers get the idea that most folks 
are in the bathroom while their TV commercials are on, 
Mr. Roberts won’t care. He’s promoting a newspaper.” 

Political candidates would be well advised to concen- 
trate their TV efforts on last 10 days before election, ac- 
cording to preliminary findings of Miami U (Oxford, O.) 
survey financed by $10,000 Crosley grant. Supporting 
the recently stated views of CBS chairman Wm. S. Paley 
(Vol. 9:3), it found that viewers’ interest in watching 
presidential candidates suffered “decided” mid-summer 
decline and said that candidates might do better to spend 
more time “whistle stopping,” saving TV efforts for final 
week or so. Prof. Joseph C. Seibert, who headed survey, 
also reports that citizens who followed campaign on TV 
were better acquainted with issues than those who didn’t, 
and that TV was highly effective in projecting candidates’ 

Muskegon-Grand Rapids fight, wherein FCC refused 
a hearing to WGRD, Grand Rapids, on its protest to grant 
to Leonard Versluis in Muskegon (Vol. 9:6), is now in 
the courts. WGRD asked D. C. Court of Appeals to stay 
Versluis’ grant and make Commission grant a hearing. 
WGRD asserts that it’s a “party in interest” in that Ver- 
sluis’ TV station would cover Grand Rapids, affecting ad- 
vertising revenues of WGRD. WGRD also charges Ver- 
sluis with trafficking in licenses because of his sale in 
1951 of WLAV-TV. Grand Rapids (now WOOD-TV). 

First AM station on Guam, 610 kc, 1-kw, is sought 
in application filed with FCC this week by Radio Guam, 
60% owned by Harry M. Engel Jr., gen. mgr. of KVEN, 
Ventura, Cal., 40% by Phil Berg, retired actors’ agent. 
Presumably, grant can be made without trouble, since 
Guam comes under FCC jurisdiction and there are plenty 
of frequencies available in the Pacific. 

New edition of semi-annual Time Buyers Register, 
listing 1700 timebuyers and 5000 accounts they handle, has 
been issued by Executives Radio-TV Service, 2 East Ave., 

Larchmont, N. Y. ($15). 

with Electronics Reports 


Trade Report 

February 28, 1953 

NO WIDESPREAD PRICE HIKES FORESEEN: It's still too early to tell , of course — but 
as yet there have been no discernible moves, not on broad scale anyhow, to increase 
list prices of TV receivers or parts as result of the lifting of OPS price controls 
(Vol. 9:7-8). But industry leaders still have their fingers crossed, fearful lest 
some seize on decontrol as reason to boost prices right away. 

There's always the supplier , and there's always labor — but inclination of 
the major manufacturers, enjoying steady markets, is to give the laws of supply-&- 
demand full play and, to use words of DuMont tube div. mgr. Fritz Rice, "not to em- 
barrass the new Administration after all we've worked for." 

One authority who predicts no increases either in TV-radio or appliances is 
Harry Holbrook , now sales v.p. of Universal major appliances and former NPA durable 
goods director. He thinks appliances have reached price peak, says NARDA News. 

All remaining controls on refrigerators, ranges, other major appliances, are 
due to be lifted within week or so. 

TV production was 187,584 units (9926 private label) week ending Feb. 20, 
according to RTMA. Inventories at factory were 139,115 . Output was up only about 
1500 from preceding week, inventories down about 1000 (Vol. 9:8). 

Radio output held to same high level as preceding week, totaling 504,072 
(150,609 private label), just about the same as record 304,252 of Feb. 13. Factory 
inventories went up to 290.126 from 273,695. Production of auto radios continued 
high. Week's radios: 107,874 home, 22,219 portables, 46,542 clock, 127,437 auto. 

STANDARD COIL'S 82-CHANNEL TUNER READY: A new departure in vhf-uhf tuning — the 
long-heralded Standard Coil Products Co. detent-type unit , is slated for production 
within 2-3 weeks. First substantial run of pre-production samples is now under way, 
and 30-40 will be shipped to manufacturers next week. Standard is about 90% toole d 
for mass production , says president Glen E. Swanson, and within 30 days of the first 
production run should be turning out at least 1000-a-day in Chicago & Los Angeles. 

New unit by biggest tuner manufacturer is first "automatic" all-channel tun- 
ing device. Previously introduced "automatics" — those which click into place for 
each channel — have used strips or "matchboxes" to get only a limited number of uhf 
channels. Current all-channel sets employ dial-type continuous uhf tuners. 

" Simplicity of tuning is of prime importance in TV ," according to Swanson, 
whose vhf turret tuner is in use in some 70 different makes of sets. 

First engineering model of new tuner was shown just a year ago (Vol. 8:9). 
Actual production model, says Mr. Swanson, "looks somewhat the same, is substan- 
tially smaller and 2 or 3 times as good." 

Tuner has 3 concentric knobs , and window which shows channel number. Inner 
knob tunes "10s", second one tunes units — both snapping into place like the con- 
ventional vhf tuner. Outer knob is for fine tuning. 

It's same height and width as Standard turret tuner , but is 2 %- in. longer, 
should fit most manufacturers' present chassis with some modifications. Price to 
manufacturers will be "about twice that of turret tuner," or in neighborhood of $25 . 

Tuner uses 5 tubes and crystal mixer , adds extra stage of IF when tuned to 
uhf channels, feeds directly into IF section of set. Different circuitry is used 
for vhf and uhf portions. Models will be made for both 41 & 21-mc IF . Several big 
manufacturers already have tested unit in Portland & South Bend, reportedly liked it. 

Detent tuner — so-called because it snaps into position — will be Standard 
Coil's first big venture in all-channel uhf tuning, though that company helped design 
Admiral ' s recently announced continuous uhf tuner. Latter may never see full-scale 
production, since Admiral is expected to be one of first to adopt new Standard unit. 
Standard's uhf production to date has consisted of strips for its turret tuner. 

10 - 


Topics & Trends of TV Trade: only 2 % of tv fam- 
ilies buying new sets are turning in their old ones, says 
DuMont sales mgr. Dan Halpin, who sees definite trend to 
2-3 sets in the home. Of 22,000,000 sets now in use, he 
estimates 2-3,000,000 are second ones, trend being most 
pronounced in middle-income brackets who retain old set 
for children or for recreation room . . . Westinghouse, like 
GE, hasn’t yet come near equalling the Big Four (Admiral, 
Motorola, Philco, RCA) in TV set sales volume — but it 
isn’t for want of promotion; good article telling about 
Betty Furness and Westinghouse appliance advertising, 
along with other data on ad-minded president Gwilym 
Price’s big domain, is cover story in March 2 Time Maga- 
zine titled “Atomic-Power Men” . . . St. Louis market area 
is TV gold mine: 160,000 families without TV sets, 120,000 
small-screen owners, potential for 300,000 uhf tuners look- 
ing to upcoming WTVI, Belleville, 111. (Ch. 54), due on 
air in early May. Glowing market description came from 
E. A. Holsten, Motorola merchandising mgr., at dealers 
meeting there Feb. 24 . . . Crosley has new portable clock 
radio, called first of its kind but details still secret, to 
show its field force at Cincinnati meeting March 13; breaks 
with ad campaign March 22 . . . “Engineering by CBS” 
will be theme of this year’s CBS-Columbia ad campaign, 
using all media, to sell TV sets . . . Majestic introduces 7 
new 21-in. TV consoles from $320 to $385, two 21-in. com- 
binations not yet priced . . . Hallicrafters using news- 
papers & magazines mainly with $1,000,000 ad budget for 
new TV-radio line, thru MacFarland, Aveyard & Co., Chi- 
cago . . . Chicago area now has more TV sets in use than 
home phones or bathtubs, says Admiral sales v.p. Wallace 
Johnson, citing 1,360,000 TVs, 1,320,000 phones, 1,260,000 
tubs . . . Hawaii’s TV & Radio Industry Assn., which issues 
seal and codes each TV that comes into islands, reports 
17,600 such seals thus far issued, 10,750 sets installed in 
homes, estimates 35,000 sets will be imported this year. 
* * * * 

More fodder for statisticians is comparison of 1952 
passenger auto production of 4,336,477 as against esti- 
mated TV output of 6,096,279 (Vol. 9:5). Auto production 
fell slightly short of 4,500,000 ceiling set by govt, man- 
date, was 994,117 units below 1951 output of 5,330,594. 
Many who contend TVs and autos are “production 
brothers” pointed to sharp parallel in production curves 
first 10 months of year, at which time TVs maintained lead 
of about million units (Vol. 8:45). But TV showed whop- 
ping production finish of over 1,700,000 units in last 2 
months, thanks partly to RTMA’s generosity in making 
December a 6-week statistical period, while autos, hobbled 
by materials allocations, could muster only 758,948 units 
in same period. 

Four new uhf tuning devices were announced this week 
by Blonder-Tongue Laboratories Inc., 526 Nox-th Ave., 
Westfield, N. J.: (1) “Ampliverter,” single-channel uhf 
converter-booster with 17 db gain, which mounts on back 
of TV set, contains 3 tubes, germanium mixer and self- 
contained power supply. (2) Single-channel converter- 
booster, already in production, for community and multiple 
antenna systems. (3) “Ultraverter,” all-channel converter, 
scheduled for production soon. (4) “Ultrabooster,” all- 
channel uhf booster, now in development stage. 

Canadian RTMA reports 25,272 TVs with factory 
value of $10,565,428 sold during first month of 1953. 
Toronto-Hamilton led sales with 44.6%, Montreal 24.6%, 
Niagara Peninsula 11.9%, Windsor 9.3%, other areas 
9.6%. Factory inventory totaled 6217 as of Jan. 31. 
Cumulative sales of Canadian-manufactured TVs to that 
date were 250,083 valued at $112,757,136. 

DuMont workers in its 4 New Jersey plants, in NLRB 
election this week, voted 2018-885 for UEW-CIO. 

A 1200-station TV industry by 1961 — with greatest 
impact on radio, but not seriously denting newspaper and 
magazine income — can be supported by nation’s economy. 
That’s conclusion of U of Minnesota Prof. J. Edward Ger- 
ald and Augsburg College instructor George N. Ecklund, 
writing in fall 1952 Journalism Quarterly on their compre- 
hensive study of “Probable Effects of Television on Income 
of Other Media.” Findings are based on analysis of 1929- 
1951 advertising and market data, drawn from numerous 
publications, FCC economists and manufacturers’ figures. 
They assert that TV & radio divide same audience, draw on 
same investment sources and same fields of specialized 
personnel, and so they don’t separate them in predicting 
revenues. On basis of rates of change in nation’s economy 
during period studied, they find that pattern of stability in 
advertising justifies making predictions to 1961. Their 
analysis presupposes a 5% yearly increase in nation’s dis- 
posable income to total of $362.6 billion by 1961. Of this 
total, advertising will get $8,814 billion — based on its his- 
tory of getting less than 3tf of each dollar spent — news- 
papers taking $2,945 billion as their share, TV-radio $1.17 
billion, magazines $886,000,000. They conclude that printed 
media’s long history of stability means they’ll suffer “less 
erosion, in the event a sharp competitive situation de- 
velops,” but other media — such as direct mail, outdoor, 
business papers, etc. — will suffer “progressive shrinkage” 
during TV’s growth. 

* * * * 

Kimble Glass Co. (Owens-Illinois) is taking over pres- 
ent Kaylo Div. plant at Sayreville, N. Y., used for manu- 
facture of calcium silicate insulation material, for TV 
bulb manufactui’e. Remodeling and equipping will take 
until Sept., output to be about 150,000 bulbs per month. 
By April 15 some bulbs from other Kimble plants will be 
completed at Sayreville, which will be able to handle every 
phase of TV bulb making from production of glass to 
forming & assembling. 

Bigness of RCA Victor in TV-radio-appliance econ- 
omy illusti’ated in its own 1952 annual report (see Finan- 
cial & Ti-ade Notes) revealing it paid out $358,604,000 for 
some 5000 suppliers for materials & services last year; 
that 1952 military electronics shipments were double those 
of 1951; that Victrola phonograph sales were up more 
than 20%. 

Warning to businessmen to keep all records of ti'ans- 
actions during period covered by price control regulations 
was issued this week by OPS Administrator Freehill. He 
cautioned that suits for criminal violations of price regula- 
tions may be filed by Govt, as late as 3 years after date of 
alleged offense. 

Another transistor manufacturer reported is Hydro- 
Aii'e Inc., Burbank, Cal., a subsidiary of Crane Co. (plumb- 
ing fixtures). Executive v.p. J. H. Overholser says first 
units will be produced in April and production rate will 
reach 1000 daily by fall. 

U.A. Sanabria’s American Television Inc., Chicago, 
out of TV manufacturing and selling for year, reentering 
field in March with 27-in. console listing at $300; formerly 
selling direct to consumer, it now plans distributors. 

Question-&-answer memo from RTMA tax committee 
chairman A. M. Freeman (RCA) this week clarifies con- 
fusion about excise tax on rebuilding of TV picture tubes; 
it’s available from RTMA on x’equest. 

J. H. Kenney & Co., 2600 W. 50th St., Chicago, makers 
of coin machines who also have manufactured TVs on 
small scale, expect to go out of TV by end of March. 

NARDA midyear convention will be held June 28-30 
at Chicago’s Conrad Hilton Hotel, coinciding with second 
week of furniture markets. 


Trade Personals: John D. Small, recently chairman of 

Munitions Board, onetime v.p. of Emerson Radio, elected 
v.p., Pressed Steel Car Co. . . . Don G. Mitchell, Sylvania 
president, elected to board of Irving Trust Co., New York 
. . . Raymond W. Herrick promoted to sales mgr., Admiral 
radio div., replacing Henry Browe, now Motorola-Chicago 
appliance sales mgr. . . . Edward Berliant resigns as sales 
v.p., Starrett, to become sales v.p., Vermont American In- 
dustries Inc., New York, selling agent for Vermont Ameri- 
can Furniture Corp. (TV cabinets, tables, etc.) . . . Paul 
W. Tanner promoted from merchandising mgr., Arvin TV- 
radio div., succeeding Ray Spellman, assigned to less 
strenuous duties on account of health . . . Burton P. Gale, 
ex-Zenith sales promotion mgr., appointed adv. mgr., 
Stewart- Warner TV-radio div., replaced by Edward Ilas- 
ler . . . Robert T. Cavanagh promoted from chief engineer, 
DuMont receiver div., to asst, research director under Dr. 
Thomas T. Goldsmith . . . A. J. Molthop, ex-RCA Victor, 
appointed to new post of new market development mgr., 
DuMont receiver div. . . . Gilbert S. McKean appointed 
director of new special products div., Columbia Records, 
succeeded as merchandising mgr. of Masterworks div. by 
Douglas H. Duer . . . Edward B. Hassler named chief of 
electronic development, Warwick Mfg. Co.; John T. Ralph 
appointed director of product design, Charles H. Hoeter 
chief of production engineering, Charles M. Achinakian 
chief of industrial planning . . . J. Joseph Spelman, ex- 
Servel, named northeast district mgr., Stromberg-Carlson, 
headquartering in Rochester . . . Bruce Duncan, ex-Frig- 
idaire, named Crosley Seattle sales mgr. . . . Norman Skier, 
formerly in charge of new market planning, DuMont re- 
ceiver sales div., named merchandise mgr. . . . Donald W. 
Tait, ex-adv. mgr. of Great Lakes Carbon Corp., named 
Raytheon mgr. of sales promotion . . . Jack Wiseman 
named v.p. & gen. mgr. of new Raytheon factory branch in 
Philadelphia . . . Wm. Balderston, Philco president, elected 
to board of directors of National Industrial Conference 
Board . . . J. T. McMurphy, ex-Philco appliance representa- 
tive for southeast div., Birmingham, appointed by Philco 
as special TV representative for Texas, southern & south- 
east divisions. 

Nomination of AIEE officers and directors, usually 
tantamount to election, was announced at New York meet- 
ing as follows; president, Elgin B. Robertson, Elgin B. 
Robertson Inc., Dallas. District vice presidents, Walter B. 
Morton, Penn. Power & Light Co., Allentown; C. P. Almon 
Jr., TVA, Chattanooga; A. S. Anderson, GE, Denver; 
George C. Tenny, McGraw-Hill, San Francisco; G. D. 
Floyd, Hydro Electric Power Commission of Ontario, To- 
ronto. Directors, T. M. Linville, GE, Schenectady; E. W. 
Seeger, Cutler-Hammer, Milwaukee; Donald I. Cone, Pacific 
Tel. & Tel., San Francisco. Treasurer, Walter J. Bax-rett, 
New Jersey Bell, Newark. Results of mail ballot will be 
announced at general meeting in Atlantic City, June 15-19. 

Military use of industrial TV “would probably stag- 
ger the imagination if the military establishment could 
lift the security curtain.” So stated Herbert Taylor, man- 
ager of DuMont’s transmitter div., in talk to Texas So- 
ciety of Professional Engineers in Lubbock Feb. 26. In- 
dustrial TV, he said, “can easily become more widespread 
and important in the future than home TV.” 

* * * * 

To supply more color telecasts during daytime hours 
for receiver tests, WPIX, New York, is taking compatible 
color signal from WNBT, to broadcast 8-11 a.m. daily, with 
call letters KE2XNK under STA granted by FCC. Be- 
cause Commission limits colorcasts to periods outside 
regular programming hours, almost all of WNBT’s color 
emissions have been late at night or very early morning. 
WPIX is now testing amplifier giving 100-kw ERP. 

NARTB’s engineering conference at April 28-May 1 
convention in Los Angeles shapes up as best yet, with 
papers by top men covering every phase of TV. Exam- 
ples: “Waveguides for Uhf,” by J. S. Brown, Andrew 
Corp.; “Contouring of TV Antenna Patterns,” L. 0. 
Krause, GE; “Methods of Controlling Vertical Patterns,” 
L. J. Wolf, RCA; “Studio Zoomar,” Dr. Frank G. Back; 
“Proof of Performance,” Glenn Gillett; “Experimental 
Booster for WSM-TV,” John H. DeWitt; “How to Set Up 
a TV Technical Operation with Two Persons,” A. J. 
Baracket & James Valentine, Federal; “Flying Spot Scan- 
ner,” G. R. Tingley & J. H. Haines, DuMont; “CBS Tele- 
vision City,” R. S. O’Brien, R. B. Monroe & P. E. Fish; 
“Transistors,” Bell Labs speaker to be selected and A. A. 
Barco, RCA; “TV Systems Measurements,” Roy Monfort, 
NBC; “New Developments in TV,” Neal McNaughten, 
NARTB; “Video Tape Recording,” John Mullin, Bing 
Crosby Enterprises; films, projectors and cameras, W. E. 
Stewart (RCA), Fred Whitney (SMPTE) , Paul Huhndorf 
(KPRC-TV, Houston), L. L. Pourciau (GPL); “Studio 
Lighting,” Herbert A. Kliegl, Kliegl Bros.; “NTSC Color,” 
Dr. W. R. G. Baker, GE; “Conelrad,” FCC Comr. George 
Sterling. For windup, there’s symposium on “Low Budget 
TV Operations,” moderated by James L. Middlebrooks, 
KING-TV, Seattle, and including Leroy E. Kilpatrick, 
WSAZ-TV, Huntington; Joe Herold, KBTV, Denver; et al. 

Tri-dimensional TV for the home isn’t an impossibility, 
say the experts, but they doubt that acceptable pictures 
can be produced without using 2 TV channels for each 
station. Stereoscopic TV isn’t new by any means, having 
been used industrially for years in atomic energy installa- 
tions and the like, but everyone wonders how such system 
could be set up for home TV without disrupting entire 
station-allocation setup. U. A. Sanabria, president of 
American Television Inc., says he has answer in technique 
using 2 cameras, each producing 15 pictures per second, 
with receiver to be viewed through polarized glasses. 
Other engineers are skeptical, expect to see flicker and 
“twinkle” or “jitter” effects at pictux - e edges because of 
low repetition rate — but they’re willing to be shown. 

Electronic Components Symposium in Pasadena, Cal., 
April 29-May 1, is expected to attract some 1500 scientists 
and engineers, according to general chairman Dr. A. M. 
Zarem, Stanford Research Institute. Sponsored by AIEE, 
IRE, RTMA and West Coast Electronics Mfrs. Assn., sym- 
posium will feature 6 sessions: industrial & militax'y 
problems, Simon Ramo, Hughes Aircraft Co., chairman; 
environment & packaging, A. W. Rogei-s, Signal Corps 
Electronics Lab., Ft. Monmouth; tubes & tube reliability, 
chairman to be announced; reliability, M. Barry Carlton, 
Defense Dept. Research & Development Board; resistors, 
capacitors & dielectrics, Louis Kahn, research director, 
Aerovox; new devices, Rueben Lee, Westinghouse. 

British work with TV boosters may be of value to 
experimenters here. As described in December Wireless 
World, frequency arrangement isn’t entirely clear — but we 
gather that booster picks up nearest signal, reverses its 
polarity (fx’om verticle to hox’izontal) and rebroadcasts it 
on frequency of most distant British station. E. K. Cole 
has operated booster at Essex, power not given, said to 
provide first-class service to 150-sq. mi. area. For corona- 
tion, BBC plans to put 1-kw mobile boosters in Tyneside 
& Belfast, boosting British homes within TV range to 809r. 

Britain’s 100-kw TV station at Sutton Coldfield — its 
planning, design, construction and performance — is de- 
scribed in detail by BBC’s P. A. T. Bevan in 23-p. article 
in February issue of Proceedings of the IRE. 

Italy’s Radio Audiozone Italians, R.A.I., has ordered 
£300,000 worth of British Marconi equipment for TV 
studios in Rome & Milan, transmitters at Rome & Pisa, 
mobile units at Rome. System uses 625-lines, 50 cycles. 

- 13 - 

Financial & Trade Notes: rca’s 1952 sales went to 

all-time high of $693,941,000, up 16% from $698,955,000 
in 1951 which was 2.1% ahead of the $586,393,000 in 1950. 
Net profits were $32,325,000 ($2.10 per share), which com- 
pares with $31,192,000 ($2.02) in 1951 but is considerably 
down from the record $46,250,000 ($3.10) earned in 1950. 
Annual report released Feb. 27 showed Federal income 
taxes exceeding net profits — amounting to $35,037,000 
($2.52 per share) in 1952, as against $30,840,000 ($2.02) 
in 1951. Lumping all taxes together — Federal, state, lo- 
cal, social security, property — report shows $44,229,000 in 
1952, plus $22,378,000 in excise taxes, making total 1952 
tax bill $66,607,000 ($4.80 per share). 

Total current assets at end cf year were $304,367,000 
vs. $255,993,000 at end of 1951. Additions to plant and 
equipment during year amounted to $26,561,000. There 
were 64,000 employes at year’s end, up 11% in year, and 
payroll of $233,848,000, up 15%. There were 181,605 
stockholders Dec. 31, of whom 13,421 held preferred stock. 

Biggest subsidiary, RCA Victor, accounted for $507,- 
354,000 of the RCA gross income, or 73.1%, compared to 
$440,135,000 (73.5%) in 1951. Due largely to increased 
TV billings, NBC went up to $162,521,000 (23.4%) from 
$137,156,000 (22.9%). 

* * * * 

Westinghouse enjoyed record sales of $1,454,272,598 
last year, with 23% accounted for by consumer products, 
including TV-radio. Total was up 17% from $1,240,801,- 
000 in 1951 (Vol. 8:9), but net income totaled $68,581,000 
($4.25 a share on 15,746,426 common shares), up only 6% 
from 1951 earnings of $64,578,000 ($4.03 on 15,549,697 
shares). In annual report to stockholders, president 
Gwilym Price said lag resulted “partly because of high 
Federal income and excess profits taxes, and partly be- 
cause of increased costs without compensating price in- 
creases.” He said sponsorship of political conventions on 
TV & radio, reaching estimated 40,000,000 audience, and 
success with uhf receivers, were major factors contributing 
to high level of consumer products sales. Industrial produc- 
tion accounted for 53% of volume; defense business, 24%. 

Clevite Corp. (formerly Cleveland Graphite Bronze 
Co.) is asking stockholders to vote on proposal for 2-for-l 
stock split at annual meeting April 6 in Cleveland. Com- 
pany plans to offer 200,000 shares to public. Clevite re- 
cently purchased majority interest in Transistor Products 
Inc., Boston (Vol. 9:6), also owns Brush Electronics Co., 
Brush Laboratories Co., Clevite-Brush Development Co. 

Stromberg-Carlson’s net earnings for 1952 were $1,- 
240,746 ($3.28 a share), nearly double preceding year’s 
$685,777 ($1.66). Sales increased to $48,098,209, up 43% 
from $33,632,495 in 1951. President Robert C. Tait pre- 
dicted “fairly stable level” of TV sales over next few 
years, and said sales of Stromberg’s new high fidelity home 
music reproduction equipment “exceeded all expectations.” 

Cornell-Dubilier reports net income of $404,500 (83c 
a share) on sales of $10,574,073 for quarter ended Dec. 31, 
compared with $354,969 (72<*) on sales of $9,156,485 same 
1951 period. 

Emerson’s consolidated net profit for 13 weeks ended 
Jan. 31 was $899,516 (46c a share), nearly triple the $351,- 
859 (18c) for comparable period last year. 

Da vega Stores reports sales of $8,862,867 for quarter 
ended Dec. 31, compared with $8,614,866 same 1951 period. 
* * * * 

Dividends: Sylvania, 50C payable April 1 to stock- 
holders of record March 16; Bendix Aviation, 75C March 
31 to holders March 10; 20th Century-Fox, 25 C March 28 
to holders March 10; Wells-Gardner, 15C March 16 to hold- 
ers March 5; Admiral, 25C March 31 to holders March 16; 
Stromberg-Carlson, 37VaC April 1 to holders March 10. 

Television-Electronics Fund Inc., first open-end invest- 
ment trust in the field, reports sharp rise in net assets to 
$26,301,767 ($14.56 a share on 1,806,158 shares) for quar- 
ter ended Jan. 31 from $22,503,516 ($13.57) at end of 
fiscal year Oct. 31. In 12 months ended Jan. 31, net assets 
grew $14,008,842, best 12-month period in Fund’s history. 
This was portfolio as of Jan. 31 (only newcomers to list 
in quarter being Minnesota Mining and San Diego Corp.) : 

Common & preferred stocks — Admiral 25,600 shares, 
Aerovox 12,000, Aircraft Radio 9000, American Bosch 
16,000 common & 1300 pfd., ABC 13,500, American Phe- 
nolic 20,000, AT&T 6000, Beckman Instruments 6000, Ben- 
dix 10,000, George W. Borg Corp. 6750, Burroughs Adding 
Machine 16,500, Clevite Corp. 6300, CBS “A” 12,000, Con- 
solidated Engineering 22,000, Consolidated Vultee 20,000, 
Cornell-Dubilier 8000, Corning Glass 6000, Cutler-Hammer 
3500, DuMont “A” 8000, Eastman Kodak 19,500, Emerson 

20.000, Erie Resistor 8000, Fairchild Camera 2000, Gen- 
eral Controls Co. 10,000, GE 13,500, General Instrument 
9500, General Railway Signal 10,000, Haloid 3500, Ham- 
mond Instrument 10,000, Hazeltine 20,000, IBM 2700, In- 
ternational Resistance 20,500, IT&T 17,000, La Pointe- 
Plascomold 7000, Mallory 7000, Minneapolis-Honeywell 
8000, Minnesota Mining & Mfg. Co. 5000, Motorola 19,800, 
Muter 4000, National Cash Register 12,600, Northrop Air- 
craft 22,000, Oak Mfg. 10,000, Otis Elevator 17,000, 
Owens-Illinois Glass 2000, Philco 16,000, Photon 8000, RCA 
27,900, Raytheon 12,600 common & 2000 pfd., Remington 
Rand 12,500, Robertshaw-Fulton Controls 10,000, San 
Diego Corp. 2000, Servomechanisms 20,000, Speer Carbon 
7000, Sperry 10,000, Sprague Electric 6000, Sylvania 
21,200, Thompson Products 11,000, Tracerlab 2000, Tung- 
Sol 10,000, United-Carr Fastener 15,000, United Spe- 
cialties 3200, Vitro Mfg. 3030, Walt Disney Productions 
8000, Webster-Chicago 9400, Western Union “A” 11,000, 
Westinghouse Air Brake 20,000, Westinghouse 22,000, 
Zenith 5500. 

Affiliated Companies — Clark Controller 12,000, Conrac 
9000, Federal Enterprises 10,000, Indiana Steel Products 

14.000, Telecomputing Corp. 18,000, Television Associates 
2400, Weston Electrical; govt, securities, $798,000. 

* * * * 

Short interest in TV-radio and related stocks on N. Y. 
Stock Exchange showed these changes between Dec. 15 & 
Jan. 15: Admiral, 7352 Dec. 15 to 7203 Jan. 15; Avco, 4021 
to 9457; GE, 11,801 to 7787; IT&T, 11,612 to 7739; Magna- 
vox, 5675 to 5335; Motorola, 17,669 to 15,177; Philco, 5569 
to 5247; RCA, 25,635 to 20,140; Sylvania, 3200 to 8800; 
Tung-Sol, 3200 to 7260; Zenith, 10,131 to 8368. Between 
Jan. 15 & Feb. 13 the short interests were: Admiral, 7203 
Jan. 15 to 6537 Feb. 13; American Bcstg.-Paramount Thea- 
tres, 4114 (old ABC) to 6070 (new); Avco, 9457 to 9934; 
GE, 7787 to 6992; Loew’s 990 to 5115; Magna vox, 5335 to 
5147; Motorola, 15,177 to 14,390; Philco, 5247 to 5401; 
RCA, 20,140 to 17,745; Raytheon, 1425 to 3791; Sylvania, 
4800 to 4160; Tung-Sol, 7260 to 5640; Twentieth Century- 
Fox, 500 to 2716; Zenith, 8368 to 7194. 

Warner Bros, stockholders last week approved reor- 
ganization plan, dissolving old Warner Bros. Pictures Inc. 
and giving stockholders equal shares in new producing 
firm and theatre firm. New production firm, Warner Bros. 
Pictures Inc., and new theatre operating Stanley- Warner 
Corp., each is capitalized at $25,000,000, with stockholders 
of parent company getting half share in each new com- 
pany in exchange for each share in old firm. Stock in 
theatre company formerly held by members of Warner 
family was sold to Fabian Enterprises Inc. For 3 months 
ended Nov. 29, parent firm showed sales of $26,378,000, net 
income of $1,072,000 (21tf on each of 4,950,600 shares) 
compared with $29,585,000 sales, net income of $2,605,000 
(4 6 <[ on 5,619,785) for corresponding 1951 period. 


T RUSTEE CORPORATION, or interim operation idea, 
is again being pushed as another technique for bring- 
ing service now to cities which might otherwise have 
to wait for conclusion of long competitive hearings. 
Staunchly espousing proposition is Paul Bartlett, of 
KFRE, Fresno, who has yet to sell it to his competitor 
for Ch. 12, KARM. He’s following up on suggestion of- 
fered by Comr. Rosel Hyde in his dissent in Macon “joint 
AM” case (Vol. 9:7). 

Bartlett doesn’t seek to eliminate the hearing; he 
wants contestants to share ownership and costs of build- 
ing a station to be managed independently until final 
hearing decision awards channel to one applicant. Thus, 
proposal differs from the other “quick service” methods 
employed to date. These have eliminated hearings in fol- 
lowing ways: 

(1) Simple withdrawal of applications by those who 
doubt they can win contests, leaving field free to uncon- 
tested applicant. 

(2) Mergers — relatively simple where only one AM 
station or none is involved, much tougher where 2 or more 
are located in same city, tougher for parties to get to- 
gether and tougher to garner FCC approval (as it was 
in Macon case). Mergers are also risky in that they in- 
vite competition from brand new applicants, as in Miami 
and Tulsa (Vol. 9:8) — and hearing isn’t eliminated, thus 
frustrating purpose of merger. 

(3) Shared-time operations, such as were granted for 
Salinas-Monterey (Vol. 9:8), which Commission is pre- 
pared to grant with little hesitation. 

Here’s Bartlett’s outline for “trustee corporation” 
setup : 

(1) New corporation would be formed, with each com- 
petitor holding equal share and a disinterested third party 
holding small percentage and “balance of power” in man- 
agement. Competitors would share costs, profits, losses. 

(2) Station would be placed on air, managed inde- 
pendently, while contestants battle it out in hearing. No 
testimony would be based on operation of station under 

(3) Successful applicant would take over station, re- 
imbursing loser for outlay in construction and operation. 

There’s lots of dispute over practicality and legality 
of proposal, but fact that Comr. Hyde is warm towards 
it and several of his colleagues are open-minded about 
it is encouraging renewed consideration by applicants. 

Power increases & channel shifts: WBRC-TV, Bi> 
mingham, from Ch. 4 to Ch. 6, from 15 kw to 100 kw, on 
Feb. 19; WOW-TV, Omaha (Ch. 6), from 17.2 kw to 100 
kw, Feb. 24; WCBS-TV, New York (Ch. 2), from 18.3 kw 
to 42 kw, Feb. 19. Due to increase power shortly: WHEN, 
Syracuse (Ch. 8); WABC-TV, New York (Ch. 7); KSD- 
TV, St. Louis (Ch. 4) ; WBEN-TV, Buffalo (Ch. 4). First 
post-freeze station to increase is KFEL-TV, Denver (Ch. 
2), going from 5.6 kw to 15.9 kw March 1 with installation 
of 5-kw transmitter. With new antenna, station expects 
to hit 28.2 kw by April 1, and with 10-kw transmitter 56.5 
kw late this summer; during early summer, it plans to 
operate 5-kw transmitter experimentally from Mt. Evans, 
“highest TV transmitter site in the world.” WAVE-TV, 
Louisville, is due to shift from Ch. 5 to Ch. 3, sometime in 
April, increasing power to 100 kw, height to 914-ft. above 
average terrain. KPRC-TV, Houston (Ch. 2), has 35-kw 
amplifier, but increase isn’t expected until May because 
of tower-antenna delay. 

WATV is expected to move from Newark to Empire 
State Bldg, by June 1 rather than September (Vol. 9:8), 
according to engineering v.p. Frank Bremer. He says 
everything is ready except new antenna, which is due “on 
or about March 15” and should be installed and adjusted 
within 45 days thereafter. 

San Diego’s KFMB-TV & KFMB grossed $1,900,000 
from time, talent & services during 1952, has been running 
at operating cost of approximately $105,000 per month 
($1,260,000 a year). Without disclosing exact TV earn- 
ings, these are among figures cited as inducements that 
led Wrather- Alvarez group to purchase the stations for 
$3,000,000 plus $150,000 in consulting fees from John A. 
Kennedy interests (Vol. 9:5), according to formal trans- 
fer application filed with FCC this week. Among other 
data, it’s shown that gross TV receipts last November ran 
approximately $166,000, December $158,000; that radio 
receipts ran $22,000 & $24,000 in same months; that AM 
operation lost about $40,000 in 1952; that gross income 
from NBC for 11 months of 1952 was approximately 
$79,000; that chief engineer Thornton Chew holds 5-year 
contract at $10,000 per year; that co-buyer Jack Wrather, 
California oilman, is worth in excess of $4,000,000, had 
income of $450,000 per year in 1951 & 1952; that co-buyer 
Helen Maria Alvarez, who owns Tulsa’s KOTV in part- 
nership with Mr. Wrather, is worth in excess of $1,000,- 
000, had income of $40,000 per year last 2 years. 

Only 4 applications for new stations were filed with 
FCC this week. Sole vhf was for Yuma, Ariz., Ch. 11, 
by group headed by Park Dunford, Los Angeles fertilizer 
plant owner. Three uhf were for Rochester, N. Y., Ch. 
15, by adman Maurice R. Forman and owners of WGVA, 
Geneva, N. Y.; Cincinnati, Ch. 54, by Robert Rounsaville, 
Atlanta (WQXI) who holds CP for TV in Louisville 
and is applicant for various other cities where he owns 
AM stations; Sheboygan, Wis., Ch. 59, by WHBL-SJie- 
boygan Press group. These bring to 691 total appl'ca- 
tions now pending, 250 of them uhf. [For further details 
about foregoing applications, see TV Addenda 16-H here- 
with; for complete listings of all post-freeze grants, new 
stations, hearings, etc., see TV Factbook No. 16 with all 
Addenda to date.] 

Unique competition for Channel 59 in Sheboygan, 
Wis., developed this week with filing of application by 
WHBL Inc., opposing that of Television of Sheboygan Inc. 
Matt Werner and family, who own Sheboygan Press, have 
36.8% of former application and about 66% of latter. 
Majority stockholders of WHBL are Charles E. Broughton 
and Robert A. Saltzstein. Obviously, there’s no love lost 
between Werner family, which once owned WHBL com- 
pletely, and other WHBL stockholders. Part of problem 
is dispute over ownership of land on which WHBL is lo- 
cated. Both groups are ready to do battle for the channel, 
and FCC is faced with novel question of whether both 
applications comply with its rules. 

Purchase of WTVN, Columbus, by Radio Cincinnati 
Inc., owned by Taft newspaper-radio family ( Cincinnati 
Timcs-Star, WKRC-TV, WKRC) was approved by FCC 
Feb. 25 and new owners have taken over with Hulbert Taft 
Jr. in charge. Sale deal in January (Vol. 9:3) involved 
$1,340,000 for equipment and $160,000 for land & build- 
ings payable in cash to seller Edward Lamb day of ap- 
proval, plus 10-year retainer as consultant at $12,500 a 
year. Mr. Lamb also owns WICU, Erie, and holds CP 
for WMAC-TV, Massillon, O. 

New rules for tower lighting and marking (Docket 
10344) were adopted by FCC Feb. 25, but the unpopular 
proposals for guy wire marking and lighting (Vol. 8:46, 
50-51 & 9:2) were deleted. Comrs. Sterling and Bartley 
dissented in part. Rules become effective March 30. 

Note to TV station operators or prospective operators: 
We’ve been asked to keep a lookout for executive openings 
for several high-level TV-radio executives — all with net- 
work & station experience and several with money to in- 
vest for part ownership. We’ll be glad to give the names 
to bona fide inquirers. 




with Electronics If Reports 



.11 1 


U* I 


MAR 8 9 %arch 7, 1953 

In this 

TV Swinging to Film — and Vice Versa, page I 
Springfield-Holyoke & Lawton, Okla., page 2 
7 CPs Granted, More Hearing Dates Set, page 3 
The UHF Markets: Youngstown, Ohio, page 4 
Network TV-Radio Billings — January, page 6 

Newsreel Field — 'Every Home a Theatre', page 8 
Reports on Upcoming New Stations, page 9 
Seasonal TV Cutbacks; Radio Doing Well, page 10 
All-Channel Tuning Is Definite Trend, page 71 
TV Sets-in-Use by Cities as of Feb. 1, page 14 

TV SWINGING TO FILM — AND VICE VERSA: It’s a si mpl e axiomatic fact , beyond dispute, 

that film is becoming increasingly important to TV . And it shouldn't require a wed- 
ding of a big network with a big motion picture exhibitor (ABC-UPT) to impress upon 
movie diehards the other side of the coin: TV is important to the film industry . 

Filmed programming, filmed news , filmed backgrounds, filmed commercials — 
all are now integral to TV, and requirements are steadily growing . Many new sta- 
tions, expanding program schedules, depletion of network time, economies of syndi- 
cation to multiple users — all dictate TV's heavy swing to film. 

Banking heavily on future of film in TV — and not merely kinescope record- 
ings — NBC this week set up an autonomous film division on par with its TV-radio 
networks div. and its stations div. , with film v.p. Robert W. Sarnoff in charge ; 
he's son of the RCA chairman, now reports directly to president Frank White. 

This division's activities include film procurement, production and syndi- 
cation, White announcing he expects it to become a "centralised source of film mate- 
rial and services not only to NBC-TV [but] also to other stations and enterprises." 
It's an open secret that NBC plans to go beyond TV in its film services; among plans 
are films for theatrical release , including currently a condensation of its Victory 
at Sea series and remakes of highlights of top - flight shows like the Colgate Comedy 
Hour & All Star Revue, featuring Jimmy Durante, Eddie Cantor, Martin & Lewis, etc. 

" An annual profit of $40,000,000 " from TV film production and syndication 
is anticipated by NBC in about 3 years, reports March 7 Billboard Magazine, quoting 
a "confidential report" to Gen. Sarnoff. This may be the usual hyperbol e of show 
business, but Billboard purports to know that NBC film operations netted $5,000,000 
p rofit in 1952 and says the network anticipates "film activities will parallel, or 
perhaps even exceed, its live programming by 1956." 

It's of more than passi n g si g nifi c anc e, too, that RCA Victor is sponsoring 
filmdom's big Academy Award dinn er March 19 (see Telecasting Notes ) ; this comes only 
a few days after RCA board meets in Los Ange les, so presumably the RCA brass intend 
to put in an appearance on a scene that TV will inevitably dominate one day. 

* * * # 

TV has cut into boxoffice — there's no doubt about that, and few think the 
wound is going to be healed by third dimension or fourth dimension, "smellies" or 
"feelies", or theatre TV. It's hard to believe the movie industry isn't yet con- 
vinced it should make its peace with TV — considering how the latter is expanding, 
to say nothing of TV's terrific prom o tional pot e ntialiti es. 

Yet to date TV film production hasn't been luc rative for movie producers who 
have made tentative stabs at it. Indep e nde nts , sometimes operating on a borrowed 
shoestring, and to some extent netwo rks , r adio transc r iption people and ad agenci es, 
have taken over the fiel d up to now. But when TV films begin bringing in big money. 


- 2 - 

there's no doubt the big producers will swallow their pride and try to regain their 
position by producing epics for the fuzzy little screen in the living room. 

As for backlogs of played-out feature film s from the major producers, they 
will inevitably be released to TV when there are enough stations to make it worth 
while for them to stand up against exhibitor protests. In fact, those written-off 
properties in storage are probably the most valuable assets some film makers have. 

* * * * 

Breaking down big producers' disdain for the TV upstart has been long and 
tedious process, opposed by theatre owners — but it's evident that both producers 
and distributors are beginning to see possibilities of kinship of the two media. 

TV's promotional value has won over nearly all major producers, reports the 
authoritative Motion Picture Herald, which notes that it's now standard practice for 
film companies to permit stars to appear on TV in exchange for showings of clips 
from current pictures. That's aside from buying time on TV stations. 

Even MGM, long aloof from TV , now apparently realizes the value of TV and 
has arranged for appearances of its stars and showings of scenes from 3 of its films 
on Ed Sullivan's CBS-TV Toast of the Town. And 20th Century-Fox , in deal with same 
program announced March 5, will provide at least 24 monthly "miniature world pre- 
mieres" of its pictures, plus stars, over next two years. Fox followed up announce- 
ment with ad splashes in film trade press urging exhibitors to "plan and purchase 
spots just before and after Toast of the Town to sell your own playdate." 

Walt Disney has promoted via TV for several years, most recently onCBS-TV's 
Omnibus with special film showing how Peter Pan was made ; also on Ed Sullivan show. 
Sam Goldwyn misses no chances for TV publicity rides, including guest appearances, 
and his son, just out of the Army, has gone to work for CBS-TV as a producer. 

* * * * 

Hollywood's long-time reluctance to let its star s appear on TV has actually 
had a salutary effect, for it forced new medium to build many of its own stars vir- 
tually from scratch. On its part, TV hasn't bann e d its stars from making Hollywood 
movies. Quite the contrary — Hollywood is now finding ready-made audiences for 
TV-built-up stars like Martin & Lewis , C harlton Heston , et al. Even Sid Caesar and 
Imoge ne Coc a reportedly have signed to make feature film this summer. Lucille Ball 
who achieved far more fame on TV than in the movies, will star with her husband Desi 
Arnaz in a full-length movie version of their top-rated I Love Lucy. 

Subscription TV is white hope of some movie moguls — but as commercial TV 
grows and profits, this potential is nebulous. On occasion of his 50th anniversary 
in the movie business, film pioneer Adolph Zukor told Variety ; "Major films will be 
made in Hollywood [during the next half century] as now, the pictures being dis- 
tributed to homes by way of TV as well as to theatres in the regular way. The pub- 
lic will demand our films at home on TV and will be willing to pay for them." 

[ For article on TV's impact on newsreel s, see p. 8.] 

SPRINGFIELD-HOLYOKE & LAWTON, OKLA.: You can add popul o us Springf ield-Holyoke to 

new uhf-served areas — for their 2 new stations, while not yet on schedules, have 
run or are about to run low-power interi m tests and will be in business shortly. 
They're using same kind of 12-kw GE plan t first delivered to WHUM-TV, Reading, Pa. 

Springfield's WWLP (Ch. 61 ) was putting in antenna and klystrons this week 
end, turns on full power in week or so. Meanwhile, on March 1, it ran brief 100- 
watt tests with dipole. It will interconnect by March 15 with NBC-TV & ABC-TV. 

Holyoke's WHYN-TV (Ch. 55 ) definitely starts low-power tests this week end; 
100-watt exciter is in, but 12-kw amplifier is still being installed. Test patterns 
on both low and high powers will be followed by network interconnections (CBS-TV & 
DuMont) and full program schedules before end of this month. 

Springf ield-Holyoke are one town for all practical purposes — contiguous, 
with center of one just 6 mi. from center of other. Transmitters are only 10 mi. 
apart. Nearest TV stations are vhf in Albany, 75 mi. ; Boston, 80; Schenectady, 85. 


These make 19 on-the-air so far this year , 36 post freeze, 144 total. Quite 
a few m ore are on verge of starting. By month's end there could be dozen or more, 
for recapitulating our records we find these promised for March (not necessarily in 
this order): WBAY-TV, Green Bay, Wis . (Ch. 2) ; KSCJ-TV, Pueblo, Colo . (Ch. 5) ; KVTV, 
Sioux City, la . (Ch. 9) ; KELO-TV, Sioux Falls, S.D . (Ch. 11) ; KCBD-TV, Lubbock, Tex . 
(Ch. 11) ; KGUL-TV, Galveston, Te x. (Ch. 11) ; KGNC-TV & KFDA-TV, Amarillo, Tex . (Ch. 

4 & 10, respectively) ; KTTS-TV, Springfield, Mo . (Ch. 10). 

Equipment test authorizations had been issued by FCC at week's end only to 
the Sioux City and Springfield grantees, though Green Bay and Amarillo's KGNC-TV 
hold STAs (special temporary authorizations) to begin commercial operation. 

These uhf are due in March , though not for sure in all instances: WICC-TV, 
Bridgeport (Ch. 43) ; WLEV-TV, Bethlehem, Pa . (Ch. 51) ; WAFB-TV, Baton Rouge (Ch. 28) ; 
WCOV-TV, Montgomery, Ala . (Ch. 20) ; WKST-TV, New Castle, Pa . (Ch. 45) ; WPAG-TV, Ann 
Arbor, Mich . (Ch. 20) ; WLOK-TV, Lima, 0 . (Ch. 73) ; WTVO, Rockford, 111 . (Ch. 39). 

* * * * 

All of the vhf are good prospects for this month, barring unforeseen trouble, 
most of uhf too. Bethlehem's WLEV-TV is already advertising itself widely in trade 
press but is waiting for network interconnection, due momentarily, then will be all 
ready to start. Bridgeport's WICC-TV , Federal's first 1-kw and delayed recently by 
hospitalization of mgr. Phil Merryman, may be ready for tests by March 15. Rockford's 
WTVO is example of "cautious" approach; co-owner Elmer Balaban says antenna is due 
March 15, adds: "So we are expecting to be on the air sometime this month, but we 
are not announcing a formal on-the-air date until we have a good picture." 

Previously reported for February, Tucson's KVOA-TV (Ch. 4) now talks about 
sometime in April or May. Previously reported for Marc h, but unlikely, are KDZA-TV, 
P ueblo (Ch. 3) ; WKNX-TV, Saginaw, Mich . (Ch. 57) ; WATR-TV, Waterbury, Conn . (Ch. 53). 
We have no record of equipment ordered or shipped to the Waterbury grantee. 

Meanwhile, beware erroneous reports on starting dates continuing to issue 
from the networks. Illustrating carelessness was ABC's March 2 release incorrectly 
reporting March 1 starts for KGUL-TV, Galveston (which says March 15) ; WEEU-TV, 
Reading, Pa. (April 15); WFTV, Duluth, Minn. (May 1). 

f For latest reports on other upcoming new stations , see page 9.] 

7 GPs GRANTED, MORE HEARING DATES SET: First of new batch of hearings were scheduled 
by FCC this week — Spokane (Ch. 2) and Ft . Wayne (Ch. 69), to start April 6 — as 
it chalked up 7 more CPs (4 vhf, 3 uhf), making 281 to date. Eleven more cities 
are being lined up for hearings (for list, see Vol. 9:8), dates to be announced from 
time to time — probably several a week from now on. 

Working down through smaller and smaller cities in priority Group A, where 
many towns have no applications, FCC went through 24 more cities to 310th on list . 

It advanced no further in Group B. 

Backlog of uncontested applications free for grant has really dropped in 
last 2 weeks, what with large number of CPs (26) and small number of applications 
(7). " Clear" applications now total 84 (25 vhf, 59 uhf), compared with 105 two weeks 
ago. Contested channels remain same — 254. 

A nother shared-time proposal was submitted to FCC this week, Rochester ' s 
WVET & WHEC amending their competing applications and agreeing to share Ch. 10. It's 
second such application; FCC granted first to Salinas & Monterey, Cal. (Vol. 9:8). 

The vhf grants : Clovis , N.M . , Telepolitan Bcstg. Co., Ch. 12; Medford, Ore . , 
Southern Oregon Broadcasting Co., Ch. 5; Bismarck, N.D . , KFYR, Ch. 5, and Rudman 
Television Co., Ch. 12. 

The uhf CPs : Bloomington, 111 . , Cecil W. Roberts, Ch. 15; Sherman, Tex . , 
Sherman Television Co., Ch. 46; Charleston, W.Va . , WKNA, Ch. 49. 

* * * * 

Sidelights on grantees : Clovis CP-holder is partnership of farmers Sid S. & 
Sam W. Pipkin. With acquisition of Bismarck CP, oilman M.B. Rudman is fast nearing 
limit of 5 permitted to a single entity; he has grants in Galveston, Tex. and Minot, 

- 4 - 

N.D., owns 50 % of Billings, Mont, grant, is applicant for Fargo, N.D. The Medford , 
Ore. CF is 50% owned by Amos E. Voorhies, publisher of the Grants Pass Courier, 50% 
by KIEM, Eureka, Cal., a TV applicant. 

Uhf grantee in Bloomington , Cecil W. Roberts, owns AMs in 5 small Missouri 
and Kansas towns. Sherman, Tex. CP-holder is controlled by Prather family, Dallas 
realtors and owners of Flippen-Prather Stores. Joe L. Smith Jr. (WKNA), Charleston, 
also owns WJLS, Beckley, TV applicant. 

* * * * 

Most outspoken charge of "strike" application to date was levied this week 
against WOPI, Bristol, Tenn . , by WCYB, competitor for Ch. 5. WCYB asked FCC for 
conditional grant pending comparative hearing, alleging "the WOPI application was 
not filed in good faith but was filed for the purpose of delaying and hindering 
[a grant to WCYB]." WCYB president Robert H. Smith, former chief engineer of WOPI, 
says that WOPI misrepresented its finances ; that it specifies antenna site it knows 
can't be used; that it concealed bankruptcy history of WOPI president W.A. Wilson. 

Others appear encouraged by FCC's concern over "strike " applications and the 
like, as voiced by Chairman Walker in testimony before House committee (Vol.9:8). 
They ask either for conditional grants or that opponents' applications be thrown 
out. WMAM, Marinette, Wis ., questioned good faith of WMAW, Green Bay, challenged 
its financial qualifications. WORD, Spartanburg, S.C . , asks for reconsideration of 
grant to WIS-TV, Columbia, charging excessive overlap in coverage and ownership be- 
tween WIS-TV & WSPA, Spartanburg. Tri-State Telecasting, Chattanooga , wants condi- 
tional grant, questions financial qualifications of opponents WDEF and Southern TV. 

f For further details about grantees and applicants , see Addenda 16-1 here- 
with; for complete data on all applications, see TV Factbook No. 16 with Addenda.] 

THE UHF MARKETS: YOUNGSTOWN, OHIO: Youngstown is potentially one of the best uhf 

markets in the country — and we caught it in an interim and rapidly-changing stage 
of development on our trip there this week. Briefly, here's the situation: 

WKBN-TV (Ch. 27) is on the air , carrying CBS-TV, ABC-TV & DuMont. WFMJ-TV 
(Ch. 73), after desultory starts with test patterns in February, was finally sched- 
uled to get going Sunday, March 7, at 3 p.m., as a basic NBC-TV affiliate. 

Area has 50-100,000 TV sets getting vhf signals , poor but usable, from 
Cleveland and Pittsburgh. Adding important and peculiar twist is fact that Cleve- 
land's WNBK (NBC) has figure-8 pattern delivering almost no signal to the area. 

Net effect has been that customers rushed to buy uhf converters and new vhf- 
uhf sets when WKBN-TV took to the air (first tests Jan. 6, network Jan. 20). Then 
demand simmered down to a rate regarded as quite good for this time of year as they 
wait for WFMJ-TV to bring in NBC-TV. NBC Research credits area with 20,000 uhf sets 
as of Feb. 1. Locally, there's no agency attempting to keep accurate count of sets. 

* * * * 

Youngstown should be an excellent uhf city because it's uhf-only, has 3 
channels, is 60 mi. from any vhf station on air now or to be built for a long time 
— in fact, as long as present allocation plan remains unchanged in area. Further- 
more, Youngstown market is very substantial — 528,498 po p. , according to 1950 U.S. 
Census; 153,496 households, according to J. Walter Thompson estimate of Jan. 1, 1953. 

Third CP in Youngstown , Polan Industries' WUTV (Ch. 21), hopes to get going 
in July with 12-kw GE transmitter. Meanwhile, WKST-TV, New Castle, Pa . (Ch. 45), 

15 mi. away, will test shortly , claiming Youngstown coverage. WHHH-TV, Warren, 0 . 
(Ch. 67), 12 mi. away, is silent about plans. 

Terrain isn't rough , but there are some substantial ridges. From our own 
observations and those of servicemen, it's evident good signals are availabl e in 
and near Youngstown, though there is some trouble behind hills . Quality is more 
variable as you get 10-25 mi. from transmitter. This is with 16-kw ERP from tower 
of WKBN-TV 550-ft. above average terrain. WFMJ-TV is starting with 19.6-kw ERP from 
300 ft. above average terrain. 

Philco made spot-check of area , found pictures generally good at 20-30 mi. 
Its engineers also found substantial variations between hills and valleys. 


Customers* buying habits are worth elaborating. Virtually all vhf reception 
is via antennas 25-100 ft. high ; we saw some that had to be lighted under CAA regu- 
lations. Potential customers have been waiting for uhf stations to be received with 
small antennas or none at all. When WKBN-TV began telecasting, many people bought 
sets, and quite a few owners of vhf sets converted — usually as cheaply as possible. 

But conversions aren't coming at heavy rate yet . Vhf owners are waiting for 
WFMJ-TV to bring them the NBC schedule they can't get from WNBK. They aren't very 
anxious to spend the $50 or so needed to bring in WKBN-TV's schedule, most of which 
they now get, after a fashion, from Cleveland & Pittsburgh. 

As you'd expect from the foregoing , dealers are putting heaviest promotion 
behind "built-in antennas , no outside antenna needed . " Compared with Cleveland & 
Pittsburgh pictures, results produced by built-ins are frequently good . But they 
don't compare with quality of pictures from good outdoor installations. 

Some dealers in area are lead-footed , curiously, losing sales they could be 
getting by careful demonstrations. Several good-sized stores didn't even have sets 
equipped to demonstrate a uhf picture . One very large department store showed an 
unforgivably poor picture. Salesmen, on commission, want either to sell a lot of 
sets with built-in antennas or fewer sets with expensive vhf-uhf installations — 
including high towers, boosters and rotors. It's harder to sell the "average" in- 
stallation — a situation which will probably change soon. 

Dealers bought heavily on converters , find they aren't moving fast. People 
want built-in vhf-uhf . Some dealers, caught with substantial vhf-only inventories, 
were counting on moving them with external converters, but have been disappointed. 
Bow-tie & reflector is far-and-away most common uhf antenna. Corner reflectors are 
offered, have few takers. 

* # * * 

Situation will be changing for some time , producing a lot of sales and a lot 
of headaches. Advent of WFMJ-TV should be tremendous boost. WKST-TV will nudge 
customers a little more. Then Cleveland vhf stations will increase their powers 
and/or heights. WNBK will put out an omnidirectional pattern, improving signal in 
area, but it will switch from Ch. 4 to 3. WXEL will increase power but shift from 
Ch. 9 to 8. WDTV, Pittsburgh, which lost viewers when it shifted from Ch. 3 to 2, 
will regain some when it increases power, probably in May. 

Thereafter, WUTV, Youngstown (Ch. 21), hopes to get going — in July — tak- 
ing over ABC-TV and possibly DuMont from WKBN-TV. And when WKBN-TV & WFMJ-TV add 
10-kw amplifiers some time later, their ERP will increase about tenfold. It adds up 
to lot of confusion — but it all means more and better service to everyone in area. 

# # % sjs 

Pleased by developments to date , WKBN-TV president Warren Williamson Jr. , a 
broadcasting pioneer and an engineer, points to comfortable list of sponsors , takes 
great pride in showing off his magnificent $1,000,000 plant housing TV-AM-FM. He 
says every man-jack of TV staff comes from radio staff of 60 people. 

" We trained our own ," he says. "These are local people, with roots here. 

We don't go for these expensive hot-shots from out of town." TV & radio are com- 
pletely integrated, including sales staff. 

Station runs 11 a. m. -midnight , starting off with 2-3 hours of test pattern 
— to great satisfaction of overworked servicemen. 

" We do everything ourselves ," Williamson says. And he means everything — 
from transmitter installation to fine panelling and cabinetry of offices. Building 
has been under construction 5 years, a climax to history going back to 1926 when 
station started with 7%-watt AM transmitter. 

Station has 539-ft. tower to which 250 ft. can be added if needed. There's 
room in rear of building for addition of 50-kw amplifier — if and when needed. 

Williamson predicts , summing up his experience: "A lot of people in the in- 
dustry are going to be surprised over the success of uhf." 

* * * * 

WFMJ-TV sales manager Len Nasman has been biting his nails, naturally, over 
repeated delays in getting on air. Channel 73 transmitter is highest frequency unit 

6 - 

delivered by RCA so far , and Nasman insists he's making haste slowly because he must 
start with "perfect" picture. After tests this week under variety of conditions, 
including network pickups, he's finally satisfied. 

" We have a terrific lineup of sponsors ," he says, showing us the list, "but 
I'm bound to lose a few unless we get going soon." WFMJ-TV will be an NBC "must ". 

Staff has been "dry- running" local shows for a month, while engineers probed 
transmitter's innards, and should have hard time explaining away any flubs. 

Station is starting out by moving in on its AM-FM facilities — in both 
studios and transmitter house. New $500,000 building and 1000-ft. tower are planned. 
"If Channel 73 turns out to give less fill-in than the lower channels," Nasman says, 
"the 1000-ft. tower will more than make up for it." 

Owned by Youngstown Vindicator , only paper in town, station has excellent 
promotion backing, will go all-out when it begins telecasting. 

Transmitter is located only about a mile from WKBN-IV's , minimizing problem 
of orienting receiver antennas. WUTV is still hunting site , has sought land nearby 
and has discussed with WKBN-TV and Truscon engineers the possibility of putting its 
antenna on WKBN-TV' s tower, side-by-side with the WKBN-TV antenna in "candelabra" 
arrangement. If permanent site isn't found soon, WUTV will erect temporary antenna 
on tall building downtown. 

Personal Notes: Gustav B. Margraf, NBC v.p. & gen. 
attorney, named v.p. in charge of talent & program ad- 
ministration, reporting to program dept. v.p. Charles C. 
Barry; Thomas E. Erwin appointed v.p. & gen. attorney 
. . . Fred Shawn appointed NBC director of program ad- 
ministration, reporting to Mr. Margraf, as will Hal Kemp, 
mgr. of talent office. John Ray el promoted to TV program 
mgr., reporting to Tom McAvity, national program mgr.; 
Rayel succeeds Carl Stanton, now director of film div. . . . 
Wm. P. Robinson, Crosley Broadcasting Corp. v.p., ap- 
pointed gen. mgr. of its WLWA, Atlanta (formerly 
WLTV), succeeding Wm. T. Lane, who had agreed to stay 
until all details of transfer from old owners were com- 
pleted . . . George W. Fuerst, ex-ABC, named NBC-TV 
Spot Sales rep in San Francisco, succeeding Cai-1 Nielsen, 
resigned . . . Paul A. Walker, FCC chairman, honored 
as 50-year member of Sigma Alpha Epsilon at Founder’s 
Day dinner in Washington March 7 . . . Gordon W. Olive, 
veteran director of engineering, Canadian Broadcasting 
Corp., retires from CBC at end of month, presumably will 
be succeeded by his asst. W. G. Richardson . . . William M. 
Materne, ex-spot sales mgr. of ABC-owned radio stations, 
appointed sales mgr. for both TV & radio stations . . . 
David H. Hedley, ex-adv. promotion mgr., Cosmopolitan 
Magazine, appointed mgr. of sales presentations, NBC 
adv. & promotion dept., reporting to v.p. Jacob A. Evans 
. . . Samuel Goldwyn Jr., just out of Army, joins CBS-TV 
as producer in new & public affairs dept. . . . Howard O. 
Peterson, sales v.p. of KMTV, Omaha, has resigned to be- 
come gen. mgr. of new KTVH, Hutchinson, Kan. (Ch. 12), 
succeeded at KMTV by Arden Swisher, ex-WNAX & KOIL 
. . . Van Beuren DeVries, ex-WMAL-TV, Washington, to 
be program director of new KRTV, Little Rock, Ark. (Ch. 
17) due on air in April (Vol. 9:5) . . . Spurgeon (Spud) 
Chandler, ex-Yankees pitching star, who retired from play- 
ing in 1947 and quit recently as Yankee scout, named 
sports director of WSB-TV, Atlanta . . . Everett Holies, 
staff commentator, named director of MBS Washington 
operations, succeeding Hollis Seavey, now heading Clear 
Channel Broadcasting Service . . . John Bates named TV- 
radio director, Lambert & Feasley . . . George McGovern. 
ex-NBC director of sales development, named director of 
research, Wm. Esty Co. 

American Women in Radio & Television Inc. (Doris 
Corwith, NBC, president) holds 1953 convention in Atlanta 
Biltmore Hotel, April 30-May 3. 

Network TV-Radio Billings 

January 1953 and January 1952 

(For December reports see Television Digest, Vol. 9:5) 

N ETWORK TV billings were $17,447,905 for first 
month of 1953, reports Publishers Information 
Bureau, up from $15,071,559 in January 1952. CBS-TV 
nudged within $200,000 of NBC-TV, threatening latter for 
top place for first time. All-time TV high was $17,462,216 
for December 1952 (Vol. 9:5). 

Network radio held reasonably firm in January, total- 
ing $13,873,362 vs. $14,925,095 in December and $14,519,- 
511 in January 1952. CBS as usual led in radio billings — 
nearly $1,000,000 ahead of NBC. The complete PIB tables: 


Jan. 1953 Jan. 1952 

NBC $ 7,521,553 $ 7,259,307 

CBS 7,321,386 5,074,643 

ABC ... 1,604.892 2,020,461 

DuMont _ 1,000,074 717,148 


Jan. 1953 Jan. 1952 

CBS $ 5,157,346 $ 5,161,397 

NBC 4,260,555 4.357,353 

ABC 2,669.327 3,301,479 

MBS 1,786,134 1,699,282 

Total ... $17,447,905 $15,071,559 Total $13,873,362 $14,519,511 

Note: These figures do not represent actual revenues to the net- 
works, which do not divulge their actual net dollar Incomes. 
They’re compiled by PIB on basis of one-time network rates, or 
before frequency or cash discounts. Therefore, In terms of dollars 
actually paid to networks they may be Inflated by as much as 40%. 
Figures are accepted by networks themselves, however, and by the 
Industry generally, as satisfactory Index of comparisons & trends 

Joseph G. Csida, editor of Billboard Magazine, one- 
time RCA record div. executive, has resigned effective 
March 20 to become v.p. & gen. mgr of the 4 music pub- 
lishing firms controlled by George & Eddie Joy, namely, 
Santly-Joy, Oxford, Hawthorne (all ASCAP) and Trinity 
(BMI). He will also handle talent management. New 
offices are at 1619 Broadway, New York. Roger Little- 
ford, co-publisher of Billboard, becomes acting managing 

Kingsley H. Murphy, 68, onetime publisher of the 
Minneapolis Tribune and a member of the board of Minne- 
apolis Star and Tribune Co. (Cowles), died at his home in 
Minneapolis March 4. He owned KSO, Des Moines, at one 
time controlled WTCN, at time of death held interlocking 
stock interests in "WCCO & WCCO-TV, Minneapolis, along 
with Ridder newspapers and CBS. 

Quiz of FCC by House Interstate & Foreign Com- 
merce Committee, started Feb. 20 (Vol. 9:8), resumes 
March 12. 

- 7 - 

Station Accounts: One new station getting off to terrific 
commercial start will be WAFB-TV, Baton Rouge, La. 
(Ch. 28), which has moved up announced starting date 
from early March to “last week in March.” It will get 
service from all 4 networks, lists 37 of their accounts al- 
ready signed, plus 22 local shows, 32 spot accounts (Adam 
Young, rep); national spot includes Blensol, Crosley, 
Bulova, Brown & Williamson, Pepsi-Cola, Borden, Elmer 
Candy Co., Jackson Brewing Co., Dixie Brewing Co., 
American Brewing Co., Kool-Vent Awnings. On local 
side, station has sold heavily to TV-radio-appliance dis- 
tributors & dealers, auto dealers, packing companies, in- 
surance & finance firms . . . Another new starter with im- 
posing list of 91 sponsors, 60 of them NBC-TV, is WFMJ- 
TV, Youngstown (Ch. 73), which moves from test patterns 
to daily 3 p.m.-midnight programming March 8; its na- 
tional spot orders (Headley-Reed, rep) include Galen 
Labs, Bulova, Rival Dog Food, Kools & Viceroys, Sun Oil, 
Gilbert’s Furniture, Serta Mattresses, Crosley, Pio Wines, 
Pilsener Beer, Burkhardt Beer, Salada Tea, Canada Dry 
. . . Emerson Radio of Washington Inc. has taken on 
sponsorship of Drew Pearson, who leaves DuMont TV 
March 18 and ABC-Radio March 29, carrying him on 
WTOP-TV from March 14, Sat. 6:45-7 p.m., thru Robert 

M. Gamble Agency . . . California Strawberry Council, 
comprising packers representing 80% of state’s frozen 
strawberry pack, which is one-fourth that of whole coun- 
try, plans ad campaign, for which it has appointed Alport 
& O’Rourke, San Francisco . . . Goebel Brewing Co. to 
sponsor 35 Detroit Tigers home games this spring on 
WJBK-TV . . . Among other advertisers reported using 
or preparing to use TV : Salada Tea Co. Inc., thru Hermon 
W. Stevens, Boston; Pilsener Brewing Co. (P. 0. C. beer), 
thru Meldrum & Fewsmith, Cleveland; Harry Glemby Inc. 
(Lorraine hair nets), thru Herschel Z. Deutsch & Co., 

N. Y.; Hubinger Co. (Quick elastic starch), thru Compton 
Adv., Chicago; Personalized Foods Inc. (Twang cheese 
spread), thru Irvin Rose Agency, Hollywood; Modernage 
Furniture Corp., thru Getschal Co., N. Y. 

San Diego-Tijuana argument (Vol. 9:4) got hotter 
this week as T.B.C. Television Inc., San Diego applicant, 
asked FCC to deny U. S. programs to XETV, Tijuana. 
Alvin G. Flanagan has asked for permission to establish 
San Diego studios for XETV; NBC-TV and DuMont have 
asked for authority to furnish network programs to the 
station. T.B.C. contends XETV would operate as U. S. 
station in violation of FCC rules but wouldn’t have to pay 
taxes or be subject to U. S. laws. It cites Mexican news- 
paper opinion expressing disappointment with station’s 
plans to telecast in English. It also contends that net- 
works’ plans would “further monopolistic concentration” 
because large part of area would get duplicate NBC and 
DuMont service from Los Angeles and Tijuana and that 
adjacent-channel interference would ruin reception of 
KTLA, Los Angeles. Accompanying protest is letter from 
Sen. Johnson (D-Colo.) asking FCC to consider matter 
very carefully before “setting up what may very well be 
a precedent for this type of alien telecasting into 

TV’s cost-per-1000 homes dropped 15% in 1952 “and 
will probably continue to go down,” says Feb. 28 Adver- 
tising Aye, reporting its fourth postwar study of ad costs. 
It attributes this to rapid increase in sets-in-use, despite 
fact that station rates continue to rise. Only other medium 
to show cost-per-1000 drop in 1952 is night radio, down 
1.85%; daytime radio went up 10%, newspapers 7.2%;, 
magazines 3.8%,, business papers 3.9%, car cards 8.3%, 
farm monthlies 10.1%, and outdoor advertising remained 
the same. 

Network Accounts: Addition of 12 new stations brings 

total to 65 carrying Bishop Fulton J. Sheen’s Life Is Worth 
Living, sponsored by Admiral on DuMont, Tue. 8-8:30 
p.m., thru Erwin Wasey. Others increasing coverage on 
DuMont: Serutan’s Life Begins at Eighty, Fri. 8-8:30 p.m., 
adds 9 for total of 50, thru Edward Kletter; American 
Chicle’s Rocky King, Detective, Sun. 9-9:30 p., 11 for total 
of 45, thru Dancer-Fitzgerald-Sample; Wine Corp. of 
America’s Where Was I?, Tue. 9-9:30 p.m., 6 for total of 
33, thru Weiss & Geller; Tide Water Associated Oil’s 
Broadway to Hollywood, Thu. 8:30-9 p.m., 3 for total of 
10, thru Lennen & Newell . . . Cooperative sponsorship 
being offered by ABC-TV for Motor City Fights, starting 
March 19 from Detroit, Thu. 9 p.m. to closing — one 8- 
round and one 4-round bout each week. ABC-TV will 
also try to sell first half-hour and offer remainder for 
cooperative sponsorship of new Mon. night fights from 
Chicago and Sat. night fights from California, latter show- 
ing in east after midnight; both scheduled for later April 
. . . American Federation of Labor starts forum program 
Both Sides, debates between 2 public figures, March 15 on 
ABC-TV, Sun. 1:30-2 p.m., thru Furman, Feiner & Co. . . . 
Scholl Mfg. Co. Inc. (Dr. Scholl’s Zino-Pads, etc.) buys 
Mon. 3:30-3:40 p.m. portion of Paid Dixon Show, starting 
March 16, on DuMont, Mon. -Fri. 3-4 p.m., thru Donahue & 
Coe; Vitamin Corp. of America (Rybutol & Juvenal) buys 
Wed. 3:40-3:50 p.m. portion, starting March 18, thru 
Kastor, Ferrell, Chesley & Clifford . . . Continental Baking 
Co. (Hostess cakes) buys Wed. 5-5:15 p.m. portion of 
Howdy Doody, starting May 6, on NBC-TV, Mon. -Fri. 5-6 
p.m.; Standard Brands Inc. (Royal dessert) buys Mon. 5- 
5:15 p.m. portion, starting March 17, both thru Ted Bates 
. . . Carter Products Inc. buys Wed. 11-11:05 a.m. portion 
of There’s One in Every Family, starting April 1, on 
CBS-TV, Mon.-Sat. 11-11:30 a.m., thru Ted Bates . . . 
General Cigar Co. (Robert Burns cigars) reported moving 
Herman Hickman Show from NBC-TV, Fri. 7-7:15 p.m., 
to ABC-TV, Sun. 6:45-7 p.m., if Gruen Watch Co. moves 
Walter Winchell, now in that time period on ABC-TV, to 
Sun. 6:30-6:45 p.m. . . . Armstrong Cork Co. commissions 
original opera, “The Parrot,” with score by Darrell Peter 
and book by Frank P. DeFelitta, for March 24 Armstrong 
Circle Theatre on NBC-TV, Tue. 9:30-10 p.m., thru BBDO. 

U. S. Senate’s righteous and angry man, Charles W. 
Tobey (R-N.H.) has signed with CBS-Radio to broad- 
cast 3 talks starting Sat., March 14, 6:45-7 p.m., over 
WCBS, New York, to be offered all other local stations 
which want to carry it. Subject is New York’s waterfront 
crime, which he’s investigating as chairman of subcom- 
mittee. In response to criticism (notably by Jack Gould 
in March 4 New York Times) that he and CBS might be 
“embarrassed” by the payments, inasmuch as he’s chair- 
man of Senate Interstate Commerce Committee in charge 
of TV-radio legislation, he announced next day that the 
royalties are being assigned to his favorite charity, the 
Lincoln Foundation Trust, which treated his son for cancer. 

Keynote speaker at NARTB convention in Los Angeles, 
April 28-May 1, will be RCA’s chairman David Sarnoff, 
who also will be honored with first annual keynoter plaque 
and gold key award for contribution to TV-radio; he also 
was keynote speaker at last IRE and RTMA conventions. 

Havana’s new Channel 2 station and its associated 
Ch. 3 outlet in Santa Clara, owned by Radiotelevision El 
Mundo, are now on tests, mostly noonday, will soon be 
in regular opei-ation. It will be Havana’s fourth, the 
third on Ch. 7 having started in February (Vol. 9:8). 

Poll by London Daily Express, whose 4,500,000 cir- 
culation makes it biggest in world, shows 51% of British 
people favor sponsored TV, 29%: against, 20% don’t know. 

- 8 - 

Telecasting Notes: Haven’t the movie people learned 

yet what the newspapers found out long ago, vis-a-vis the 
upstart radio — that they should “join ’em if you can’t 
lick ’em” ? Or is it just sour grapes when top-flight Holly- 
wood reporter Bob Thomas writes: “When the Academy 
Awards are televised for the first time March 19, six min- 
utes of the hour program will be devoted to plugging a 
TV set. Thus the climax of what can be called one of the 
biggest bonehead plays in recent Hollywood history. All 
of the film industry’s brass are now admitting that they 
have been locked in a life-or-death struggle with TV for 
the past 3 years. Yet, when the industry puts on its big- 
gest event of the year, its competitor is allowed to use the 
event as a showcase for selling more TV” . . . Writer 
Thomas calls this “incredible but true” — as though keep- 
ing the fund-starved Awards dinner off TV would stem 
the tide of TV sales (up 20,000 to bring total to 1,395,000 
in Los Angeles area during January alone) . . . Unper- 
turbed, NBC-TV will make gala of the RCA Victor spon- 
sorship, is even asking Broadway theatres to schedule 
early curtains that night so that folks can get home in 
time to catch 10:30-midnight telecast, which will include 
cut-in to Hudson Theatre in N. Y. for some stars who were 
cited and some former Oscar winners . . .' Miami’s live-wire 
WTVJ wants to share know-how with all Florida TV appli- 
cants, so president Mitchell Wolfson, who also is chain 

theatre operator, has called first Florida TV Conference 
March 27-28, with guest experts . . . Procter & Gamble’s 
The Doctor, half-hour film series, now being syndicated by 
NBC-TV for local sponsorship under new title of The 
Visitor ... In hunt for TV talent, NBC program v.p. “Bud” 
Barry is sending teams of “scouts” around the country to 
size up promising material, says he’ll send them abroad 
if necessary; first “find” is comedienne Helen Halpin, to 
star in new film series, Oops, It’s Daisy . . . ABC progress 
report: showman George Jessel signed this week to long- 
term contract as producer and performer in both TV & 
radio; it calls for minimum of $100,000 a year, is effective 
June 1 or after present contract with NBC-TV All Star 
Revue expires . . . CBS’s Ed Murrow subject of cover 
story, subtitled “Born to Broadcast,” in March 9 News- 
week . . . Free & Peters is out with revised edition of 
its Spot TV Rate Estimator . . . CBS-TV Spot Sales takes 
over national representation of WBBM-TV, Chicago . . . 
KDYL-TV, Salt Lake City, Feb. 1 changed Class A hour 
rate from $400 to $575, min. from $75 to $100 . . . KFEL- 
TV, Denver, new rate card effective March 15 changes 
Class A hour rate from $250 to $350, min. from $60 to 
$75 . . . New WKNB-TV, New Britain, Conn, rate card has 
Class A hour rate of $250, min. $50 . . . New WBES-TV, 
Buffalo, due on air in October (Vol. 9:7), has published 
rate card quoting Class A hour at $350, min. $70. 

N EWSREEL FIELD, probably more than any other 
as yet, has felt impact on TV— and we find the net- 
works setting up own corps of TV film correspondents 
(sometimes doubling in radio) and doing their own shoot- 
ing all over the world. Even Camel Caravan, NBC-TV’s 
top-ranking newsreel, once supplied by Fox Movietone, has 
its own crews of cameramen and independent film sources. 

Result of TV’s day-to-day showings of filmed news is 
that theatre newsreels are trending more and more to 
the documentary. Even in that field, they have worthy 
rivals in Ed Murrow’s See It Now and the now TV-only 
March of Time. Analysis of 1952 newsreels by MPA re- 
veals an unprecedented number of newsreel issues devoted 
entirely to one subject. 

“Every Home a Newsreel Theatre” captioned articles 
in this Newsletter 6 years ago (Vol. 3:44) and again 4 
years ago (Vol. 5:48) — pointing up the lessening impor- 
tance of newsreels to theatres as their speed and impor- 
tance on TV grew. 

Comes now a book by veteran theatreman Arthur 
Mayer, titled Merely Colossal and published by Simon & 
Schuster, which recounts: 

“The operation of newsreel theatres was, until re- 
cently, the nearest approach to the ideal of making a 
living with a minimum of effort ever devised by human 
ingenuity. At the beginning of each season you con- 
tracted for all 5 newsreels and then sat down and prayed 
for earthquakes, floods, plane crashes and elopements of 
millionaire debutantes with their chauffeurs. [But] these 
idyllic conditions were too perfect to endure permanently. 
TV’s capacity to bring unpleasant tidings directly and 
daily into the home has greatly curtailed the popularity 
of newsreels and brought to an untimely end the ample 
leisure, not to mention the ample profits, of newsreel the- 
atre operation . . .” 

Quite a few local theatre exhibitors are among those 
applying for (and in many cases getting) grants of local 
TV stations. Onetime big newsreel theatre operators 
who decided to get in early are Herbert Scheftel & Alfred 
Burger, who hold CPs for uhf stations in Duluth, Sioux 
City, la., Little Rock, Ark., and Springfield, 111. [For 
ownership of all applicants and grantees, see listings in 
TV Factbook No. 16 with Addenda to date.] 

TV has mushroomed New York State’s film industry to 
nearly half the size of California’s, making it important 
source of employment for New Yorkers. So says current 
issue of New York State Dept, of Labor’s Industrial 
Bulletin. Pointing out that some 11,000 are employed by 
state’s 300 firms engaged in film production, service & 
distribution. State’s film industry is said to be second 
only to California’s, which employs 25,000 in 538 com- 
panies. Publication says 25% of current employment 
in Hollywood’s movie industry is in TV film field. In 
New York, “a considerable volume of movie-making for 
TV goes into commercials, spot announcements and sta- 
tion identifications.” 

Urging community system operators to clean up “slip- 
shod” practices, Martin F. Malarkey Jr., president of Na- 
tional Community Television Assn., wrote to all operators, 
listing following examples: (1) Forcing customer to buy 
sets from community operator in order to get service. 
(2) Charging customer extra for connection if he buys 
set from other source. (3) Laxity in answering customer 
complaints. (4) Poor picture quality. (5) “Outlandish” 
rates. (6) Use of local camera for inserting of commer- 
cials, while deleting commercials of originating station— 
not yet pi-acticed, but being considered by some operators. 

List of; foreign TV stations in operation and planned 
—most complete and up-to-date of its kind — has been pub- 
lished by RCA Frequency Bureau, 60 Broad St., N. Y. 
Revised to Feb. 1, 1953, Television Broadcast Statio7is in 
Foreign Countries contains country-by-country roundup 
of stations, frequencies, power and standards. 

Conelrad plan to permit broadcasting of vital infor- 
mation during air attack alert (Vol. 8:49) would be in- 
corporated into FCC rules under notice of proposed rule 
making released March 5 by Commission (Public Notice 
FCC 53-239, Doc. 10420). Deadline for comments and pro- 
posed amendments is March 24. 

Upon petition by IBEW, FCC withheld effectiveness 
of its new rules relaxing operator requirements for AM 
& FM stations adopted Feb. 4 (Vol. 9:5). Rules were 
to go into effect March 6, but Commission stayed their 
effectiveness pending filing of petition by IBEW for recon- 


F ARGO’S WDAY-TV (Ch. 6), to be operated by veteran 
broadcaster Earl Reineke, this week got shipment of 
interim 2-kw RCA transmitter — so that it’s likely to make 
its announced May 1 debut (Vol. 9:4). It was week’s only 
new-station vhf transmitter shipment reported by RCA or 
GE, though 3 uhf went out from RCA as scheduled and 
as reported last week (Vol. 9:9). Mystery as to who 
will get first DuMont uhf, 5-kw, aroused scuttlebutt, un- 
verified but deemed reliable, that it may be WGLV, 
Easton, Pa. (Ch. 57), originally given call WEEX-TV 
and owned by Easton Express. It appears to be handiest 
city for delivery and observations of DuMont’s “show- 
case” effort in uhf. 

* * * * 

Other reports in our continuing survey of upcoming 
new stations this week brought this dope on vhf prospects: 
KEYT, Santa Barbara, Cal. (Ch. 3) now has June 
29 target date, with RCA equipment due for delivery 
April 15. Mountain road to transmitter site has been 
built and architects Pereira & Luckman are now work- 
ing on studio-office structure on mesa about half mile 
west of center of city. Trade reports that station goes 
on air April 1 are called erroneous by Harry C. Butcher, 
chairman, who continues operating his radio KIST there 
while Colin Selph manages the TV. Hollingbery will be rep. 

KTXL-TV, San Angelo, Tex. (Ch. 8), first promised 
for March (Vol. 8:52), now figures on July start, reports 
Armistead D. Rust, 50% owner, rancher and mayor of 
the town. Equipment and construction plans aren’t yet 
available, but O. L. Taylor will be national sales rep. San 
Angelo’s other grantee, KGKL-TV (Ch. 3) looks like later 
starter for no TV plans have been made because the radio 
station has just been sold to 10% stockholder & manager 
Lewis 0. Seibert for reported $250,000; how TV will fare 
in deal is still indefinite, for CPs cannot be sold — but 
ti-ansfer of CP may be effected on basis of no valuation 
being placed on it. 

WEAU-TV, Eau Claire, Wis. (Ch. 13) has ordered 
RCA equipment, aims to get started in October or No- 
vember, according to Walter C. Bridges, president, and 
partner with the Morgan Murphy radio-newspaper inter- 
ests. Mr. Bridges, who manages WEBC, Duluth, says 
Hollingbery will be national rep. 

KJRL-TV, Pocatello, Ida. (Ch. 6) is projected for 
“early fall,” reports Robert S. Howard, president of Idaho 
State Journal and operator of KJRL, grantee. RCA equip- 
ment is specified in application, but order hasn’t yet been 
placed. No rep has been chosen. 

KOMU-TV, Columbia, Mo. (Ch. 8), authorized Jan. 
14 as a commercial outlet to be operated by the U of 
Missouri, will be directed by Prof. Edward C. Lambert, 
of Missouri’s famed School of Journalism, who will re- 
port to president Frederick A. Middlebush. Equipment 
hasn’t yet been ordered; it hopes to start by mid-summer. 

KFOR-TV, Lincoln, Neb. (Ch. 10), city’s second 
(KOLN-TV having started Feb. 10), now estimates on- 
the-air date as April 15. It’s due to get RCA equipment 
this month. Ken Greenwood will be TV program mgr. 

Is TV to blame for small sports crowds? Judge Allan 
K. Grim was still trying to find answer as fifth week 
ended in Govt.’s anti-trust suit against National Football 
League in Federal District Court, Philadelphia. Defense 
counsel tried to show that League’s TV restrictions are 
“reasonable,” and necessary to protect their business, by 
calling to stand New York Giants pres. John V. Mara 
who testified that his club stopped putting home games on 
TV after 1948 when his own survey showed that TV cut 
down gate attendance. Under cross-examination, how- 
ever, he admitted that Giants’ poor performance that year 

Elmira’s El-Cor Television Inc., granted Ch. 18, fol- 
lowing combination of Corning Leader (operator of WCLI, 
Corning) and Elmira Star-Gazette (Gannett-WENY) , re- 
ports it proposes to use DuMont equipment but has as yet 
made no construction plans nor set a target date. Call 
letters haven’t yet been issued. National rep will be same 
as for radio WELM, Elmira, namely Everett-McKinney, 
according to Walter Valerius, WELM mgr. WELM is being 
sold to new interests under conditions of grant (Vol. 9:9). 

Elmira’s WTVE (Ch. 24), first promised for mid- 
March (Vol. 8:45), now has May 15 target, reports John 
S. Booth, co-licensee, who also operates radio WCHA, 
Chambersburg, Pa. Delay is due to wait for RCA equip- 
ment, already ordered. 

WHCU-TV will probably be call letters of new Ch. 20 
outlet granted Cornell University’s commercial AM station 
WHCU, Ithaca, N. Y., managed by Michael B. Hanna. 
He reports equipment hasn’t yet been ordered, construc- 
tion can’t begin until ground thaws on nearby mountain 
sites. “Barring unforeseen problems, we can get on the 
air sometime in November,” he states. 

WCOS-TV, Columbia, S. C. (Ch. 25), due to get de- 
livery of RCA transmitter in week or so, reports studio- 
transmitter practically completed, tower on way up, prob- 
able starting date “within the first couple of weeks in 
March.” Its radio rep is Headley-Reed. WNOX-TV 
(Ch. 67), first promised for April, is due May or June 
(Vol. 9:9) and most recent grantee, WIS-TV (Ch. 10) 
has indicated target date of Sept. 1. 

KSTM-TV, St. Louis (Ch. 36), first announced for 
April, now has Aug. 1 target and expects to be the second 
commercial station in city, says release from Wm. Ware, 
president of Broadcast House Inc., grantee and operator 
of radio KSTL. He announced 2-year contract signed 
this week with ABC. WTVI, in nearby Belleville, 111. 
(Ch. 54) has announced May 1 target (Vol. 9:8). Also 
nearby, KACY, Festus, Mo. (Ch. 14) has indicated no 
date, no equipment ordered, no construction plans yet. 
Only other St. Louis ai’ea grantees are WIL-TV (Ch. 
42), granted Feb. 11, and KFUO-TV, Clayton (Ch. 30), 
granted Feb. 4, neither of which has announced plans yet. 

WARM-TV, Scranton, Pa. (Ch. 16) has ordered GE 
equipment, plans to build atop nearby Mt. Dewey, hopes 
to get started by late summer or early fall, according to 
gen, mgr. Wm. M. Dawson. Hollingbery will be national 
rep. It’s third station scheduled for Scranton, others be- 
ing WTVU (Ch.73), promised in March (Vol. 9:2) but 
unlikely to make it before April or May, and WGBI-TV 
(Ch. 22), due in April (Vol. 8:49). 

KAFY-TV, Bakersfield, Cal. (Ch. 29) will begin con- 
struction immediately of studio-transmitter building at 
new site on hill about 2 mi. north of city. Most of equip- 
ment will probably be RCA, reports Naum Healy, mgr. 
of KAFY, and it is planned to begin operating in May. 
Forjoe is radio rep. 

WPAG-TV. Ann Arbor, Mich. (Ch. 20), with interim 
GE equipment delivered, expects to start tests March 15, 
reports exec. v.p. Edward F. Baughn. 

was also responsible for smaller gate receipts. Washing- 
ton Redskins owner George P. Marshall testified that un- 
der League’s TV policy, there are “up to 5 or 6 sponsors 
of different games each week,” but if Govt, wins case one 
sponsor will “gobble up” all TV rights and put only one 
game per week on TV. Earlier in week, Judge Grim 
denied defense motion for mistrial. NFL attorneys said 
that letter sent to Judge Grim from Gordon McLendon 
had prejudiced their case, McLendon charging that radio 
restrictions in baseball and football had put his Liberty 
Broadcasting System out of business. 

Electronics Reports 


SEASONAL TV CUTBACKS; RADIO DOING WELL: New markets & uhf are proving good for the 
TV business , all right — but not good enough to persuade TV manufacturers to desist 
from their seasonal practice of cutting back production during second quarter of the 
year. Then they usually begin on new lines for midsummer showing and fall selling. 

It’s still the same pattern , set makers say, despite the happy prosperity 
they're now enjoying as demand keeps well up with output: 25% of sales are made in 
first quarter, 15% in second , 60% second half — with biggest wallop last 4 months. 

This year will be no e xception , judging from what leading set makers are 
saying. Naturally, they aren't telling size of individual cutbacks — competition 
being what it is — but this is how Motorola sales v.p. W.H. Kelley puts it : 

" Starting in April the sun comes out , people pay their taxes and go fishing. 
They're just not TV conscious in those months. 

" New markets and uhf will take up some of the slack this year, of course, 
but certainly not enough to. compensate for loss of business in major markets like 
New York, Chicago and Los Angeles. And don't forget, we don't have any political 
conventions this year to keep up summer interest." 

Spokesmen for RCA and Admiral echoed Kelley's sentiment, but said they hoped 
to keep the reductions below past years. Philco wouldn't comment. 

Steadiness of demand for radios is phenomenon of the current market. "It's 
like sugar in a grocery store," says Bruno-New York's Irving Sarnoff. "It's a staple 
and it's a healthy product to handle — no price fluctuations, no dumping, stable." 

Radio set production continues at high level (see below), even taking into 
account seasonal market for auto radios as new car models emerge. Second quarter 
of 1953 should run ahead of same period last year, March 6 Retailing Daily stated, 
quoting Motorola as foreseeing 25% gain in home sets, 50% in portables, 100% clock. 
First 8 weeks of this year brought output of 2,200,000 radios as against approxi- 
mately 1,325,000 during same weeks of 1952. 

An Admiral official says February radio sales were up 75% over same 1952 
month, and Zenith is quoted as foreseeing second quarter that's "pretty good but not 
sensational." Crosley is placing great store by its portable clock radio, about to 
be introduced. RCA is reported planning an all-wave portable, as is Emerson , cost- 
ing around $140-$150 — manifestly to compete with Zenith's highly successful unit. 

Other manufacturers are reported saying February radio gains ranged from 
double to 450% ahead of same month last year. 

* * # * 

Flurry of trade-ins of old TVs was reported from Chicago this week, backed 
by big advertising — leading Magnavox to set up "watchdog" committee lest terms 
get out of hand. March 6 New York Times quoted several unidentified TV-radio manu- 
facturers as concerned about Chicago trade-in situation, fearing terms "too liberal 
for comfort" might damage national list prices. 

So far as Washington is concerned , dealers can now set whatever terms they 
like. We inquired at Federal Reserve Board , and a spokesman said that agency has no 
plans to reimpose any form of consumer credit similar to deceased Regulation W . 

* * * * 

Either beginning of cutbacks or Washington's birthday holiday in some cities, 
or both, may account for drop in TV production to 151,944 (10,811 private label) in 
week ended Feb. 27 from preceding week's 187,584. But at same time factory inven - 
tories fell to 111,754 , two-month low, from 139,113 on Feb. 20 — very healthy. Total 
output first 8 weeks this year runs about 1,400,000 vs. 815,000 same time last year. 

Radios continued to roll along — totaled 301,065 (149,705 private label) 

Trade Report 
March 7, 1953 

10 - 


week ended Feb. 27 vs. 304,252 week preceding. Factory inventories went to 258,845 
from 290,126 Feb. 20. Week's radios: 91,035 home sets, 24,193 portables, 55,415 
clock, 130,422 auto — latter continuing at same high rate as preceding 5 weeks. 

* * * * 

RTMA this week reported January retail TV sales as 640,075 , radios 414,726 
excluding auto sets. At end of January, distributor inventories stood 406,743 TVs 
and 697,695 radios, compared with 404,315 & 571,275 at end of December. January TV 
output was 719,234, radios 1,093,142 including auto. No dealer inventories are pub- 
lished, but factory inventories at end of January were 133,436 TVs, 257,200 radios. 

Trade Personals: Lawrence A. Hyland, onetime Naval 

Research Lab electronics scientist, lately with Bendix 
Aviation, promoted by Bendix this week to v.p. in charge 
of engineering . . . Edward M. Tuft, RCA Victor v.p. in 
charge of organization & development, elected to new post 
of v.p. in charge of personnel (including labor relations) 
for parent RCA, headquartering in N. Y. . . . Albert F. 
Watters, RCA Victor personnel director, elected a v.p. . . . 
Robert W. Sanders, ex-Hoffman, named Magnavox chief 
TV engineer, Frank R. Norton chief radar engineer . . . 
George F. Maedel, ex-v.p. & gen. supt., elected president 
of RCA Institutes Inc., succeeding Maj. Gen. George L. 
Van Deusen, who retired March 1 . . . Robert Telford pro- 
moted to gen. works mgr., Marconi’s Wireless, with J. P. 
Wykes continuing as mgr. of Chelmsford Works, E. B. 
Greenwood as works mgr. of new factory being built at 
Basildon New Town (Essex) . . . Irving Sarnoff, president 
of Bruno-New York, sails with Mrs. Sarnoff March 21 on 
Queen Elizabeth for 6 weeks in Europe and Israel . . . 
Max Enelow, v.p. of Hutchins Adv., handling Philco ac- 
count, joins Philco Corp. in Philadelphia as advertising 
counsel . . . Charles H. Wright, gen. auditor of Crosley 
div., promoted to asst, to Leonard F. Cramer, Avco v.p. in 
charge of Crosley electronics operations; he also is asst, 
gen. mgr. of div. . . . Henry R. Geyelin, DuMont mgr. of 
corporate advertising, resigns to join Metropolitan Life 
Insurance Co. as adv. mgr. . . . Howard Rymer, ex-Motor- 
ola, named chief of Warwick Mfg. Co.’s new factory at 
Zion, 111. . . . Joseph Schlig, ex-sales promotion mgr., 
Westinghouse electronic tube div., Elmira, named asst, to 
div. sales mgr. Harold G. Cheney . . . W. H. Kelley, Motor- 
ola sales v.p., assigns 3 new sectional sales mgrs.: Charles 
H. Coombe, ex-national retail merchandising mgr., to east, 
headquartering in Philadelphia; Charles W. Swanson, ex- 
Milwaukee regional mgr., to midwest, Chicago; T. .1. 
Morley, ex-Memphis regional mgr., to south, Little Rock 
. . . Mrs. Vivian Overand, ex-Westinghouse, appointed 
Admiral home economics director, replacing Miss Willie 
Mae Rogers, now director of Good Housekeeping Institute. 
Chicago . . . Robert Cheshire, ex-DuMont, named Hoffman 
Radio southwest mgr., headquartering in Dallas . . . Joseph 
Swereda promoted from DuMont N. Y. factory branch 
district sales mgr. to central states sales mgr. of parent 
company’s receiver div., headquartering in Chicago . . . 
Bruce R. Carlson, a top analyst with Stein, Roe & Farn- 
ham, Chicago investment counsel, on May 1 joins Sprague 
Electric Co. as asst, to president . . . John F. Myers ap- 
pointed New England and upstate N. Y. regional sales 
mgr. for Stewart- Warner Electric. 

RCA board of directors, headed by Chairman Sarnoff 
and President Folsom, off March 6 on inspection junket to 
Chicago, San Francisco and Los Angeles, winding up with 
formal board meeting in latter city March 16. Main pur- 
pose is said to be to inspect new NBC studios in Burbank. 

RCA purchased new plant in Cambridge, O. this week 
from Continental Can Co. for manufacture of TV-radio 
parts and phonograph players. Plant will employ 400-600, 
with production scheduled to begin in June. 

A LL-CHANNEL tuning definitely is a trend in TV sets 
lx. and converters now going to uhf areas, though 
there’s still plenty of demand for strip-tuned sets because 
of low price and tuning convenience. Attitude of most TV 
set manufacturers seems to be to give customer his choice; 
many who offered only strips at first now also have all- 
channel continuous uhf tuning as optional feature. 

Overwhelming majority of major TV manufacturers 
now offer continuous tuning sets and/or converters. It’s 
not known how many will switch over to Standard Coil 
Products Co.’s new 82-channel detent type (Vol. 9:9) when 
it becomes available, but number may be very high, con- 
sidering popularity of Standard vhf turret tuner. Emer- 
son has just begun shipping sets with continuous uhf tuner 
($50 extra), although it continues to offer uhf strip-tuned 
sets, too. DuMont has been using General Instrument’s 
new continuous uhf tuner in its custom line for several 
months, but still offers strips in standard line. DuMont 
has also begun deliveries of GI continuous converter in 
compact leather cabinet. 

Standard Coil, which says its turret tuners are in 
some 8,000,000 of the nearly 22,000,000 sets now in use, 
is constantly stepping up production of uhf strips to meet 
demands for conversion of existing sets as well as for use 
in news sets sold in uhf areas. Standard says it’s now 
shipping to distributors strips for these channels: Chan- 
nel No. 25, now occupied by Portland’s KPTV, Youngs- 
town’s WKBN-TV & Roanoke’s WROV-TV; Ch. 28, Wilkes- 
Barre’s WBRE-TV ; Ch. 34, South Bend’s WSBT-TV; Ch. 
43, York’s WSBA-TV & Peoria’s WEEK-TV; Ch. 46, At- 
lantic City’s WFPG-TV ; Ch. 48, Mobile’s WKAB-TV ; 
Ch. 61, Reading’s WHUM-TV & Springfield’s WWLP. 
Distributors apparently aren’t yet handling Standard Coil 
strips to tune Youngstown’s WFMJ-TV (Ch. 73), New 
Britain’s WKNB-TV (Ch. 30) or Holyoke’s WHYN-TV 
(Ch. 55) — all of which are either on air or testing. 

New continuous uhf converter using principle of 
coaxial cavity tuning, has been announced by Granco 
Products Inc., 36-17 20th Ave., Long Island City, N. Y. 
Howard W. Sams & Co., Indianapolis, has just published 
44-p. book, VHF Converters, containing descriptions and 
diagrams of 21 models of popular brands: Arvin, Cros- 
ley, DuMont, Mallory, Motorola, RCA, Raytheon, Regency, 
Sarkes Tarzian, Standard Coil, Stromberg, Sutco, Sylvania. 

Receiving antenna industry has been in constant state 
of flurry since beginning of uhf TV. Virtually every week 
sees many new antennas on market, and several new com- 
panies are entering already crowded field. Cornell-Dubilier, 
big capacitor manufacturer, now has line of uhf antennas. 
And a new company, Tele Wand Corp., was formed this 
week at 1022 18th St. NW, Washington, to distribute in- 
door vhf -uhf non-directional broad-band antenna ($20 
list) of new type based on patents of Harold J. Berney, 
Silver Spring, Md. ; Wesley L. Smith is president. One 
new antenna accessory for which big demand apparently 
is developing is the coupler or interaction filter which per- 
mits use of single transmission line to feed signals to set 
from vhf & uhf antennas. 


Topics & TrGnds of TV Trsdo: Price controls on 

nearly all other appliances went the way of TV & radio 
March 5 when OPS took ceilings off refrigerators, home 
freezers, dishwashers, ranges, ironers, washers & dryers. 
This left water heaters and food waste disposers as only 
appliances still under price control ; it’s not known whether 
they’ll be decontrolled before OPS ends. 

President Eisenhower, at news conference same day 
as latest decontrol action was announced, praised business- 
men for notable restraint following lifting of controls. He 
said he was gratified there was little discernible evidence 
anyone has tried to gouge public by hiking prices. The 
President said copper had been the only problem area, with 
some suppliers raising prices by 6-7tf per pound after con- 
trols were removed. 

* * * * 

General Motors is marketing TV antennas and picture 
tubes under Delco trademark through its parts sales di- 
vision, United Motors Service. The antennas and tubes 
are produced by other manufacturers and sold by UMS 
to electronic distributors. UMS gen. merchandise mgr. 

V. A. Dupy stressed that GM doesn’t intend to go into TV 
set business again. UMS dropped its Delco-branded TVs 
& home radios 5 years ago. Delco is big manufacturer of 
auto radios. UMS distributes auto radio tubes and parts. 

Freed Electronics & Controls Corp. succeeded to the 
“Freed-Eisemann” trademark as well as the corporate 
name, property and rights of old Freed Radio Co. as of 
March 5. Firm is headed by Arthur Freed, will engage in 
fundamental research, design, development and manufac- 
ture, including TVs and radio, plans to expand payroll of 
175 to 500. 

* * * * 

Trade Miscellany: 1953 Electronic Parts Show in Chi- 
cago’s Conrad Hilton Hotel, May 18-21, has sold out all 
display space, reports gen. mgr. Kenneth C. Prince . . . 
Reports persist in financial circles that recent sharp rise in 
Apex Electrical Mfg. Co. stock presages acquisition of 
that firm by RCA on basis of even swap of shares . . . 
Admiral appoints Russel M. Seeds Co., Chicago, to handle 
all printed advertising of its TV-radio divs.; Edmond I. 
Eger, co-owner of Cruttenden & Eger, handling Admiral 
account for last 18 years, joins Seeds as v.p. in May, along 
with his asst. Pierre F. Marshall . . . Emerson buys build- 
ing at 524 W. 23rd St., New York, to house its executive 
offices, beginning in August; engineering dept, to move 
there later . . . Raytheon moves sales executive (Wm. J. 
Helt) and adv.-sales promotion (George Hakim) offices to 
1416 Merchandise Mart, Chicago; new phone no., Whitehall 
4-3158 . . . Emerson reveals plans to produce 3 all-channel 
receivers: 17-in. mahogany table at $280, blonde $290; 
21-in. mahogany console $380, blonde $400; 21-in. full- 
door mahogany console $450. 

Distributor Notes: Admiral appoints The Place Inc., 
Fort Wayne (A. B. Gray, pres.) . . . Philco N. Y. names 
Gene Gold, ex-Crosley, adv. & sales promotion mgr. . . . 
DuMont promotes Philip Geth to field sales supervisor of 
N. Y. factory branch; appoints Griffith Distributing Co., 
Cincinnati; Air-Tel Inc., Houston . . . Gough Industries Inc. 
(Sylvania), Los Angeles, opens Fresno branch; Woodson & 
Bozeman Inc., Memphis, opens Little Rock branch (Frank 

W. Knudsen, mgr.) . . . Crosley names Fred Kuhne, ex- 
Motorola, electronics sales mgr. of N. Y. distributing div. 

. . . Hallicrafters appoints United Appliance Distributor- 
ship Inc., New Britain, Conn. . . . Raytheon appoints Victor 
Shaw Co., Charlotte, replacing Graybar . . . Hoffman 
Radio appoints Graybar, Des Moines & Davenport; Lone 
Star Wholesalers, Dallas . . . Rogers-Dixon Co. (Emerson), 
Winston-Salem, N. C., names Basil R. Walsh Charlotte 
sales mgr. . . . Pacific Mercury appoints Gold E Distrib- 
utors Inc., San Diego; Norcal Distributing Co., Fresno. 

Electronics Reports: Increasing number of military con- 
tracts going to big electronics firms is reflected in Defense 
Dept.’s list of 100 companies receiving biggest volume of 
military prime contracts from July 1950 through June 
1952. Eighteen electronics and related firms made list, 
their contracts totaling $8y 2 billion or some 12.1% of 
dollar value of all prime contracts let by Govt, since Korea. 
Previous list, covering July 1950-Dec. 1951, included 16 
electronics manufacturers, representing 10.8% of all con- 
tracts (Vol. 8:21). 

Newcomers to “top 100” are Admiral, 84th on list 
with $96,800,000 in prime contracts, and Motorola, 96th 
with $80,000,000. All 16 electronics firms which appeared 
on December 1951 list are also on latest list, although rela- 
tive positions of many of them have changed. General 
Electric rose from fifth to second (General Motors being 
first), with nearly $2 V 2 billion in contracts, or 3.5% of 
dollar value of all prime contracts. 

Many electronic items, of course, are made by the 
big “non-electi'onic” companies on list (i.e., Hughes Tool 
Co., No. 22 on list, produces large amount of electronic 
equipment) and may electronic companies make non-elec- 
tronic items — such as GE with its huge jet engine busi- 
ness. Much of the contracts on list have been subcon- 
tracted to other firms. The 100 companies received 62.4% 
of all prime military contracts — or close to $44 billion 
out of a total of nearly $74 billion. Of the top 10 con- 
tractors, 5 are aircraft manufacturers, 3 are auto makers. 

Here’s how electronics firms stacked up in the top 100. 
They’re listed below together with their position on list in 
June 1952 and in December 1951, dollar value of their 
prime contracts and their percentage of total military 

contracts : 





Amount of 

age of 







General Electric 

- 2 





. 12 









Sperry Corp. 

.. 18 



















IT&T .. . . 















Philco . . 

. 44 




American Bosch (In- 

eluding Arms Corp.) 






.. 70 





. 71 











• 1% 


Giimian Bros. 






_ 96 



Best defense-order bet for small businessman: 

“Get in 

on a subcontract through one of the top 100 prime con- 
tractors.” This is the advice of U. S. News & World Re- 
port in March 6 special repoi’t, “Way to Arms Dollars.” 
Article points out that Defense Dept, finds it easier to 
police a few big contracts placed with large corporations 
than the thousands of small ones which would have to be 
made if Govt, dealt extensively with smaller firms. It 
quotes survey of 59 major contractors which found that 
32,382 subcontractors were enlisted in filling the orders. 
Although military has placed many prime contracts with 
small business, article concludes that “arms is essentially 
big business [and] the best bet for small firms in this new 
industry is through subconti’acting.” 

Military electronics contracts totaled more than $8 
billion during 30-month period from Korean outbreak to 
Jan. 1, 1953. During last 6 months of 1952, obligations 
for procurement of electronics totaled about $1.5 billion. 
These figures are derived from Defense Dept.’s total 
figures on “hard goods” procurement — of which electronics 
constitutes about 10%. Total hard goods obligations for 
30-month period were $82.5 billion, for 6-month period 
$14.7 billion. 


Financial & Trade Notes: Philco sales went to record 

high of $366,963,850 in 1952, compared to $305,328,670 in 
1951, with earnings after all taxes amounting to $11,491,- 
207 ($3.15 per share) as against $12,168,046 ($3.35) in 
1951. Federal and state income taxes rose to $14,238,260 
in 1952 from $10,444,850 in 1951. Working capital dur- 
ing year increased from $43,848,000 to $45,483,000. Of the 
net income, $6,015,000 was paid in dividends, $5,476,000 
reinvested to increase working capital and provide for 
plant expansion, which included new TV plant completed 
in Philadelphia during year, new refrigerator plant 
started in Bedford, Ind., and new refrigerator-freezer 
plant planned in Connersville, Ind. 

Annual report notes that one-fifth Philco’s total busi- 
ness last year was represented by research, development, 
production and technical services for Govt, and industrial 
customers. Advances in color research, transistors and 
microwave are reported. Predicting 100 new TV stations 
in 1953, bringing service to 3,500,000 additional families, 
report states: 

“About 6,000,000 TV sets with 7, 10, 12 and 15-in. pic- 
ture tubes are still in use, although the screen sizes they 
provide are inadequate by present standards and techno- 
logical advances have greatly improved picture quality 
since their manufacture. Many owners of these sets are 
in the market for new receivers. It appears likely the 
industry will have the opportunity to produce and sell in 
excess of 6,500,000 TV sets in 1953.” 

* • • • 

Aerovox had net earnings of $941,550 ($1.35 a share 
on 700,000 shares) on sales of $22,400,000 for 1952 vs. 
$783,606 ($1.11) on sales of $22,500,000 for 1951. In report 
to stockholders, pres. W. Myron Owen announces forma- 
tion of new subsidiary Precision Ceramics Inc. to manu- 
facture, under license agreement with French firm, ceramic 
transmitting capacitors at New Bedford, Mass. In De- 
cember, Aerovox bought out Acme Electronics Inc., Pasa- 
dena, will later house it in new plant at Monrovia, Cal. 

Tung-Sol reports net income of $2,007,713 ($3.75 a 
share on 514,056 common shares) on sales of $35,489,558 
for year ended Dec. 31, compared with $2,049,458 ($4.23 
on 477,815 shares) on sales of $31,484,760 for 1951. Taxes 
totaled $4,224,000 ($8.22 a share) in 1952 vs. $4,456,000 
($9.32) in 1951. With current assets at $15,704,855 and 
current liabilities at $6,106,343, working capital at year’s 
end amounted to $9,598,512, compared with working capi- 
tal of $6,605,740 at end of 1951. 

Muntz TV Inc. reports net income of $327,216 (29c a 
share) on sales of $34,805,462 for 9 months ended Dec. 31, 
compared with $741,440 (66c) on sales of $23,832,633 same 
1951 period. Reduced earnings are attributed, in part, to 
expenses incurred in opening of 14 new retail outlets. 
Working capital has increased from $2,625,342 to $2,989,- 
870 and total assets from $6,807,683 to $8,716,584. 

Dividends: Hoffman, 25tf payable March 31 to stock- 
holders of record March 18; Aerovox, 15c March 16 to 
holders March 2; Decca, 17%tf March 30 to holders March 
12; Muter, 15tf March 31 to holders March 16; W.JR, The 
Goodwill Station Inc., 10<* March 13 to holders March 4; 
Arvin, 50<* March 31 to holders March 16; Corning Glass, 
25(* March 31 to holders March 18. 

P. R. Mallory & Co. has filed SEC registration state- 
ment to sell 150,000 shares of cumulative convertible pre- 
ferred stock, $50 par, thru Lee Higginson Co., funds to be 
used for general corporate purposes, including payment 
of short-term bank loans. 

DuMont opens new plant in mid-March for manufac- 
turing cathode ray instruments; it adjoins present tube 
plant in Clifton, N. J., brings total space to 118,000 sq. ft., 
in which whole instrument div. will be housed. 

C RITICISM by the carload was heaped this week on 
majority members of N. Y. State Temporary Com- 
mission on Educational TV which voted 10-5 last week to 
reject plan of board of regents of U of State of New York 
for state-supported 10-station network (Vol. 9:9). Charges 
of bias towards educational TV and political opposition 
to regents on part of Gov. Dewey, who appointed com- 
mission, came thick and fast from newspapers, educators 
and commission’s minority, which filed separate reports to 
Dewey and the legislature, which has final say and seems 
likely to uphold majority. 

Minority rebuttal said commission chairman Douglas 
M. Moffat was “carrying out the dictates of Gov. Dewey 
to smother the possibility of educational TV.” It said 
majority members took a “peephole approach” to regents’ 
plan — “they saw always the hole, never the doughnut.” 
Report recommended appropriation of $500,000 for ex- 
perimental pilot station in unidentified upstate community, 
to be operated by educational corporation “so there will be 
no direct ownership nor direct state operation.” It also 
recommended new commission be created by Dewey for 
“another look” at educational TV. 

Efforts to raise money from private sources will be 
discussed at meeting of about 100 interested committees 
March 11 in New York City. Dr. Milton Eisenhower’s 
National Citizens Committee for Educational TV, mean- 
while, is already at work in several upstate cities to raise 
private funds in those communities. 

Other educational TV developments this week: (1) 
Ford Foundation granted $145,000 to Joint Committee for 
Educational TV to continue its work through current year. 
(2) Edward L. Ryerson, Inland Steel chairman, heads 
committee to raise $500,000 for Chicago educational sta- 
tion. (3) NARDA appointed 5-member educational TV 
committee comprising Don Gabbert, Minneapolis, chair- 
man; Mort Farr, Upper Darby, Pa.; Evan Moon, San An- 
tonio; Harold Samson, Milwaukee; Wm. Warsaw, Wash- 
ington. (4) Ohio Program Commission recommended $5,- 
000,000 appropriation by legislature for a 5-college non- 
commercial network comprising Kent State, Bowling 
Green, Ohio State, Miami U, Ohio U. (5) St. Louis Edu- 
cational TV Commission, applicant for Ch. 9 (see Addenda 
J 6-0 established headquarters in City Products Bldg. 

Decontrol marches on: (1) ODM this week cancelled 
all advance third-quarter allotments of steel, copper and 
aluminum, with exception of nickel-bearing stainless steel 
which will be rationed in third quarter at same rate as 
second quarter. (2) Selenium allocations were discon- 
tinued, but 30-day inventory limitation on selenium re- 
tained. (3) Relieved of its CMP duties, NPA continued 
to shrink, may soon dry up and blow away. Hundreds of 
employes will get dismissal notices March 25. Electronics 
Div. will be cut to about half its present size by April 26. 

Merger of Dumont Electric Corp. (no relation to Du- 
Mont Labs) into Airplane & Marine Instruments Inc., new 
firm to be known as Dumont Airplane & Marine Instru- 
ment Inc., has been approved by stockholders of both com- 
panies. Former makes TV-radio condensers, etc., latter 
makes precision electronic equipment and tubes. Dumont 
preferred stock will be exchanged on share-for-share basis, 
common on basis of 2% shares for one in new company. 

Electro-Sonic Laboratories Inc. 32-15 36th Ave., Long 
Island City, N. Y., has been formed by Insuline Corp. of 
America for physical and engineering research in all 
phases of electronics. Insuline president Samuel J. Spec- 
tor is board chairman and John H. McConnell, ex-Bell 
Labs, is chief engineer. 

WJR, The Goodwill Station Inc. (Detroit) reports 
1952 net income of $441,714 (86<‘ a share) compared with 
$477,630 ( 92(‘ ) in 1951. 


Couni oi TV Seis-in-llse by Cities 

As of February 1, 1953 
Estimates are sets within .1 Mv/m contours (60 mi.), 
excluding overlaps, as established by NBC Research. 

S ETS-IN-USE estimates by areas will continue to be 
made this year on monthly basis by NBC Research, 
headed by Hugh M. Beville Jr. — but the figures are in- 
tended primarily for use by the network and its own affili- 
ates, sponsors and agencies. Fact that individual stations 
are constantly protesting the estimates continues to point 
up urgent need of an all-industry statistical service, sup- 
ported by NARTB, RTMA, et al (Vol. 9:5). Meanwhile, 
In absence of any other similar compilations, we’ll con- 

tinue to report the NBC figures. 

Feb. 1 tabulation adds Youngstown (20,000 sets) to 
interconnected list, Peoria (7500) and Bangor (3000) to 
non-interconnected, omits figures for Lubbock, York, Colo- 
rado Springs and Tucson, which had stations as of Feb. 1 
that are not NBC-TV outlets. Lumped under “All Others,’’ 
the table allots them aggregate of 25,000 sets. Also listed 
separately and not included in grand total are 10,000 
credited to Honolulu (2 stations). 

Grand total of TV sets-in-use as of Feb. 1 is given as 
21,955,100, up 721,000 from Jan. 1 figure — regarded as a 
fair estimate of month’s accretion inasmuch as January 
set production equalled just about that number and the 
trade was known to be moving approximately as many 
sets as were being produced. That “old markets” are far 
from saturation is shown by increases credited to some of 
them — New York, up 60,000; Chicago, 50,000; San Fran- 
cisco, 32,000; Pittsburgh, 30,000; Detroit & Denver, 25,000 
each; Huntington, 21,000; Los Angeles, Atlanta, Charlotte, 
20,000 each; Philadelphia, 19,000; Indianapolis-Blooming- 
ton, 18,000; Ft. Worth-Dallas, 17,000. More recent mar- 
kets like Wilkes-Barre were given 13,000 more, Portland 
10,500. (For comparisons with Jan. 1 figures, see Vol. 9:5; 
for additional market data on each TV area, see our Feb. 
14 Special Report on Television Sets-in-Use, available on 


No. No. 
Area Stations Sets 

Interconnected Cities 

No. No. 
Area Stations Sets 

Interconnected Cities — (Cont’d) 

Ames (Des 



Atlantic City 

Austin — 



(see Indianapolis) 




Chicago — 



Columbus — - 

(Dallas . 

i Port Worth 


Rock Island 





Grand Rapids 























& Kalamazoo 
Greensboro 1 

Houston 1 

Huntington 1 

Indianapolis 1(a) 

& Bloomington 
Jackson, Miss. l(t) 


Johnstown 1 

Kalamazoo 1(d) 

(see Grand Rapids) 

Kansas City i 

Lancaster 1 

Lansing 1 

Los Angeles 
Louisville . 2 

Memphis - 1 

Miami 1 

Milwaukee 1 

St. Paul 2 








































New Haven 



New Orleans 



New York .... 






Oklahoma City 






























Rock Island-Davenport 

(see Davenport-Rock Island) 

Salt Lake City 



San Antonio . 



San Diego 



San Francisco 



Schenectady .. 






South Bend 



St. Louis 









Tulsa - 































El Paso 











1 ’.300 

All Others* 


Grand Total 


Applications for new stations dwindled to 3 this week, 
one of them uhf. Owners of WDOK, Cleveland, led by 
pres. R. Morris Pierce and treas. Frederick C. Wolf, seek 
uhf Ch. 15 in Waterloo, Ind., about 25 mi. north of Ft. 
Wayne. Channel is allocated to nearby Angola, Ind. 
Applying for El Dorado, Ark., Ch. 10 is T. H. Barton 
who controls KARK, Little Rock, TV applicant for that 
city. Group headed by Edward J. Jansen and Truman B. 
Hinkle, pres. & secy.-treas. of KRAN, Las Vegas, Nev., is 
seeking Ch. 2 in Henderson, Nev., about 15 mi. south of 
Las Vegas. These bring to 683 total applications now 
pending, 246 of them uhf. [For further details about fore- 
going applications, see TV Addenda 16-1 herewith; for 
complete listings of all post-freeze grants, new stations, 
hearings, etc., see TV Factbook No. 16 with all Addenda 
to date.] 

First private applications for TV in Canada, accepted 
only from cities where CBC does not plan to build, were 
made known by CBC board this week as follows: Niagara 
TV Ltd., Hamilton, Channel 13; CPFL, London, Ch. 10; 
CKSO, Sudbury, Ont., Ch. 5; CKLW, Windsor, Ch. 9; Tele- 
vision de Quebec, Quebec City, Ch. 4; CHSJ, St. John, N. B., 
Ch. 4; CJCB, Sydney, N. S., Ch. 4. Govt.-owned CBC al- 
ready has own stations in Montreal (CBFT) and Toronto 
(CBLT), plans new CBOT on Ch. 4 in Ottawa by mid- 
May (Vol. 9:9). At undisclosed future dates it will build 
CBWT, Winnipeg, Ch. 4; CBHT, Halifax, Ch. 3; CBRT, 
Vancouver, channel not announced. 

Channel shifts & power increases: WCPO-TV, Cin- 
cinnati, hopes to go from Ch. 7 to 9 on March 9, boost- 
ing power to 40 kw. If WCPO-TV meets date, WHIO-TV, 
Dayton, moves from Ch. 13 to 7 by March 15, using present 
16 kw pending completion of new facilities for full power 
about Sept. 1. Depending on weather, WDEL-TV, Wil- 
mington, will shift from Ch. 7 to 12 on March 7 or 14, 
using 2.5 kw. WBTV, Charlotte, hikes power from 16.3 
kw to 50 kw March 9, hopes to go to 100 kw within 60 days. 

FCC Comr. Rosel H. Hyde paid second visit to White 
House March 6, arousing speculation both that he was 
and was not tapped for FCC chairmanship, for which he’s 
being strongly supported. He had no comment, nor did 
White House make any announcement by end of week — 
though 2 GOP appointments and nomination for chair- 
manship are expected momentarily. 

Atlanta’s WLTV is now WLWA, result of Closely 
decision to identify all its TV outlets with “WLW” pre- 
fixes. Station was transferred to Crosley this month (Vol. 
9:5). Other Crosley outlets: WLWT, Cincinnati; WLWC, 
Columbus; WLWD, Dayton. 

Moscow has 80,000 TV sets, reports Pravda. 

(a) Bloomington separately 220,000. Indianapolis separately 321,000. 

(b) Does not include sets in Canadian area reached by Buffalo 


(c) Does not include estimated 51,000 sets in Canadian area 
reached by Detroit stations. 

(d) Grand Rapids separately 158,000. Kalamazoo separately 169.000. 

(e) Estimate for Texas area. Estimated 2500 additional sets in 
Mexican area of Matamoros station. 

(t) Uhf sets. 

(*) Markets not listed here but having stations as of Feb. 1, 1953 
are Lubbock. Tex.: York. Pa.; Colorado Springs, Colo.; Tucson. 
Ariz. Also not listed is Honolulu (where NBC estimates 10.000 
sets-in-use as of Feb. 1, but does not include these in this 

Set estimates for stations may be added together for network pur- 
poses. Where coverage areas overlap, the sets have been divided 
between the stations Involved. Therefore, the estimate for each 
station is an unduplicated figure. Stations with overlapping cov- 
erage have total TV installations higher than the unduplicated 
network figures shown here. For spot & local purposes, anyone 
Interested in total number of sets reached by an individual sta- 
tion should consult the station or its representative. 

Note; TV sets sold in Canada totaled 250,083 up to Jan. 31, 1953. 
according to Canadian RTMA (Vol. 9:9). Since nearly all of these 
sets are in border areas, thev add appreciably to audiences ot 
stations in nearbv U. S. cities. The CRTMA area count as of last 
Jan. 31: Windsor 53.615. Toronto-Hamilton 100.741. Niagara Penin- 
sula 34,605, Montreal 44.503. other areas 16.619. In addition. Cuban 
sources claim 70.000 sets-in-use in Havana, 20.000 in rest of Cuba. 

in thia 

' One Distress Deaf, One Profit Deal, page I 

40 on Air; Status of All CPs 5ince Freese, page 1 
i 'First Round' Ends With Record 29 CPs, page 2 
Green Bay-Sioux City-Amarillo-Galvesfon, page 3 
. Who's Delaying Color? Congress Asks, page 4 

Transmitter Shipments & Upcoming New Stations, page 7 
Angry Canadian Broadcasters Attack CBC, page 9 
24-in. Tubes for Fall-&-Wintcr Models, page 11 
N. J. Board Supports Educational TV, page 13 
Honolulu's KONA Silent; Proposed Transfer Deal, page 14 

ONE DISTRESS DEAL, ONE PROFIT DEAL: First TV station ever to founder oil the fiscal 
rocks, post-freeze Honolulu outlet KONA (Ch. 11), went silent this week after owners 
asked FCC for permission to shut down for 30 days "for technical and financial rea- 
sons." Scramble to buy it was already under way when word of its distress, attrib- 
uted largely to poor planning and bad management, had gotten out a few weeks ago. 

Station will be taken over , if FCC approves, half by Honolulu Advertise r and 
half by J. Elroy McCaw & John D. Keating , who presumably would drop their competi- 
tive applications for Ch. 4 in Honolulu. Newspaper owns KGU (NBC) and McCaw-Keat ing 
own KPOA, Honolulu, and KILA, Hilo (MBS). Deal to acquire it is being made with 
representatives of Herbert M. (Monte) Richards, prominent Hawaiian industrialist, 
chief backer of the station. (For further details, see story on page 14.) 

Another station deal — this one with all the appurtenances of prosperity, 
however — was consummated this week when Mrs. A. Scott Bullitt, owner of Seattle 1 s 
KING-TV & KING , bought back the 25% interest she sold in those stations in July 1951 
to Hearst Radio Inc. (Vol.7:26). Hearst publishes Seattle Post-Intelligencer. 

Mrs. Bullitt paid $575,000 for KING-TV in 1949 (then KRSC-TV) ; it was heavy 
loser, but she soon built it into highly profitable property. She sold the 25% to 
Hearst for exactly same amount. She's paying Hearst $450.000 to buy it back . 

40 ON AIR; STATUS OF ALL CPs SINCE FREEZE: We've had so many requests for up-to-the - 
m inute lists of new TV stations that have gone on the air post-freeze, and so many 
inquiries about the status of CP holders who have yet to build, that we decided to 
bring the records up-to-date on basis of questionnaires to principals, FCC files, 
data from counsel & engineers, equipment orders & shipments, etc. 

Result is Special Report herewith , which lists (1) the 40 stations that have 
gone on the air since freeze was lifted, with facilities granted, starting dates, 
national reps, etc., and (2) the 270 CPs outstanding , with prospective starting dates 
as reported to us, plus other pertinent data. CPs include this week's 29 . 

Actually, this tabulation of the 310 grants since processing started last 
July is projection to mid-March of the status reports on CPs outstanding as of last 
Jan. 3 as published on pp. 5-12 of our TV Factbook No. 16. 

We have dope on most of the grantees , though some starting dates aren't yet 
ready to report, some reps not yet chosen, some call letters not even assigned. By 
far the majority of grantees have replied to our questions frankly, most indicating 
at least their " hoped for" debut dates . It wasn't for want of our trying that there 
is no data on some stations. Besides basic facilities data from official sources, 
we simply indicate month they said they expect to start rather than any pin-pointed 
dates, for experience has shown there's delay more often than not . 

We count a station on-the-air the moment it begins more or less regular test 
patterns; several of the 40 here listed aren't on commercial schedules yet. 

oorynioHT i»»» by radio nvwi iurhau 

- 2 - 

Some of these CPs may never go to construction . It's no secret that certain 
grantees, on second thinking about economic and competitive conditions, will drop . 

A f e w m ay be speculative , though that's extremely difficult to prove. All grants 
to date were obtained on non-competitive basis, i.e., no one else asked for channel. 

There will be the same stalling , in some instances, that was evident in the 
pre-freeze days, when 15 CP holders dropped or were forced by FCC to forfeit their 
CPs, most of them after getting repeated extensions. There are a few long-standing 
CPs whose holders haven't even approached equipment makers yet for specifications 
or bids, lending to suspicion they have no intention to build. 

But the great majority of grant e es , be it said, got their CPs in good faith , 
will buil d, and indeed in some instances (notably uhf) are much too eager to get 
on-the-air-in-a-hurry — with consequent danger of getting off to bad starts with 
untested equipment, too-weak signals, poor public response. It has happened. 

^ it 

T *r T 

Once the FCC gets squared away politically, it's a foregone conclusion the 
few laggards and phonies will be ferreted out . At FCC, as throughout the industry 
now, there's justifiable pride in fact that 310 grants have been made in the scant 
8 months since freeze was lifted; that 40 new stations actually got on air and many 
more are building , creating boom conditions; that, even discounting normal delays, 
there should be well over 100 post-freeze new station s on air before year's end, 
and maybe twice that number by mid-1954. 

FIRST ROUND' ENDS WITH RECORD 29 CPs: FCC "went wild” this wee k — granting 29 CPs, 
no less — as it raced through entire 1016 cities in Group A priority list, all 215 
in Group B . Previous record was 19 CPs. Total to date: 310 (104 vhf, 208 uhf). 

Thus the "first round" is over . Conceivably, Commission can have a couple 
more big weeks — but not many, since it has only 63 uncontested applications to 
work on now. Very shortly, CPs will thin down to desultory trickle as occasional 
uncontested application emerges, to be snatched up by FCC and granted. 

Pressure for quick solutions to competitive situations will then become more 
intense than ever. FCC and Congress , as well as applicants, will devote more and 
more thought to ways and means of eliminating hearings — through mergers , shared - 
time arrangements, " trustee corporations " (Vol.9:9) and the like. Commission is 
constantly encouraging all legitimate techniques for eliminating contests — witness 
this week's shared-time grant on Ch. 10 to WH E C & WVET, Rochester , on basis of an 
amendment filed late last week (Vol. 9:10). 

Three more contests were eliminate d this week as competitors combined or 
amended applications. In San Diego , Charles E. Salik and T.B.C. Television Inc. 
dropped Ch. 10 applications on condition they get 1/3 ownership each in KFSD's CP 
if its application is granted. In Las Vegas , Herman Greenspun dropped Ch. 8 appli- 
cation in return for 5% of Las Vegas Television Inc. In Indianapolis , Empire Coil 
Co. amended from Ch. 26 to Ch. 67, leaving itself and Marion Radio Corp. uncontested 
on respective channels. 

Methods for speeding hearings will get much more attention, too. But haste 
in hearings depends much more on applicants and their attorneys than on FCC. The 
law provides hearing contestants with elaborate safeguards, virtually all of which 
consume time, and applicants are always fearful of abdicating their rights. 

No more hearing dates were set this week . Commission has assigned examiner 
Leo Resnick to Ft. Wayne case, Wm. Butts to Spokane hearing, both starting April 6. 

»{c »jC *{* •}: 

The 13 vhf CPs : Chico , Cal . , KHSL, Ch. 12 ; San Luis Obispo, Cal ., KVEC, Ch. 
6; Fort Myers, Fla ., WINK, Ch. 11 ; Panama City, Fla . , J.D. Manly, Ch. 7 ; Macon. Ga . , 
WMAZ , Ch.13; Nampa, Ida . , KFXD , Ch.6; Missoula, Mont ., KGVO, Ch. 13 ; Albuquerque , 
N.M . , KGGM, Ch.13; Rochester, N. Y . , WVET & WHEC, Ch. 10 (shared); Greenville , N. C . , 
WGTC, Ch.9; Lufkin, Tex ., KTRE, Ch. 9 ; Harrisonburg. Va . , WSVA, Ch. 3. 

The 16 uhf grants : San Francisco , Lawrence A. Harvey, Ch. 20; Yuba City , 

Cal. , John Steventon, Ch.52; Dover . Del . , Rollins Bcstg. Inc., Ch.40; Columbus , Ga . , 
WDAK-Martin Theatres, Ch. 28 ; Harrisburg, 111 ., Turner-Farrar Assn., Ch. 22; Marion , 


Ind . , WMRI(FM), Ch. 29 ; Princeton , Ind . , WRAY, Ch.52; Davenport, Iowa , Mel Foster- 
Harold Hoersch, Ch. 36 ; Salisbury, Md . , WBOC, Ch. 16 ; Cambridge, Mass ., WTAO, Ch. 56 ; 
St. Paul, Minn . , WCOW, Ch. 17 ; Columbus, Miss . , WCBI, Ch. 28 ; Hendersonville, N.C . , 
WHKP, Ch. 27 ; Mt. Airy, N.C . , WPAQ, Ch. 55 ; Chambersburg , Pa . , WCHA, Ch. 46 ; Fort 
Worth, Tex . , Tarrant County Television Co., Ch. 20. 

s{c 5{s # % 

Sidelights on non-radio grantees : San Francisco CP-holder Lawrence Harvey , 

attorney and manufacturer of aluminum products, holds CP for Salem, Ore., is Los 
Angeles applicant. Yuba City's John Steventon is feed mill operator, owns 25% of 
KMOR, Oroville, Cal. J.D. Manly , Panama City, holds interests in variety of busi- 
nesses, including construction, quarry, concrete, auto sales, hotel. 

Turner-Farrar Assn., Harrisburg , operates chain of southern Illinois thea- 
tres. Davenport principals Foster and Hoersch hold real estate interests, are also 
applicants for Miami. The 3 partners comprising Ft. Worth grantee are all in auto 
business ; A.H. Lightfoot holds 40%, K.K. Kellam 30%, Basil Roper 30%. 

Other highlights : Dover's Rollins Bcstg. Inc , owns several AMs, including 
WJWL, Georgetown, Del., is TV applicant for Fayetteville, N.C. Allen Woodall , pres- 
ident of WDAK, 50% owner of Columbus, Ga. grantee, holds interest in Macon CP and 
Augusta application. Grant to WMAZ in Macon is the happy climax to tortuous trip 
through maze of FCC legalities ; Commission found it had erred in assigning Ch. 13 
to Macon, because of substandard co-channel spacing, thereafter went through full 
rule-making procedure to move it to nearby Warner Robins, Ga. 

Electronic equipment manufacturer Harvey Radio Labs is owner of WTAO, Cam- 
bridge grantee. Birney Imes , operator of WCBI, Columbus, Miss., is radio veteran, 
owns several other Mississippi AMs, including TV applicant WMOX, Meridian. 

Rochester shared-time grant is an arrangement between Gannett newspapers 
(WHEC) and the 130 stockholders who own WVET. Principals of Chambersburg grantee 
also own WTVE(TV), Elmira, N.Y. WSVA, Harrisonburg, is owned by Frederick Allman , 
engineer who built WAAM, Baltimore, later sold interest. 

[ For further details about grantees and applicants , see Addenda 16-J here- 
with; for complete data on all applications, see TV Factbook No. 16 with Addenda.] 

GREEN BAY-SIOUX CITY-AMARILLO-GALVESTON: Four new vhf stations are now testing , all 

in new TV cities, so can be added to log of stations operating — now totaling 148 , 
of which 23 have started thus far this year, 4 0 since freeze was lifted. New outlets: 

WBAY-TV, Green Bay, Wis . (Ch. 2), which began test patterns with RCA equip- 
ment just after midnight March 7. Mgr. Burkett Farquhar reports good picture qual- 
ity and "coverage reports exceeding expectations." National sales rep is Weed. 

KVTV, Sioux City, la . (Ch. 9), which began night equipment tests (GE) March 
9, goes commercial right away as CBS-TV affiliate. It's first TV station owned by 
Cowles newspaper interests , headed by manager of their Yankton radio station WNAX, 
Robert Tincher. Katz is national sales rep. 

KGNC-TV, Amarillo, Tex . (Ch. 4), which began testing RCA transmitter March 
11, exactly year after Gene Howe, late great editor of owner Amarillo Daily News 
and Globe-Times, had predicted in his oft-quoted "Old Tack" column: "A year from 
today the flickers will be flickering in Amarillo." It goes commercial March 18, 
managed by Tom Kritser. O.L. Taylor is rep. 

KGUL-TV, Galveston. Tex . (Ch. 11) also began test signals March 11, goes 
commercial March 22 as basic CBS-TV outlet. GE transmitter is located between Gal- 
veston and Houston, only 46 mi. apart, so for all practical purposes Houston area 
now has second vhf. Paul E. Taft is gen. mgr. CBS-TV Spot Sales is national rep. 

* * # * 

Most of the other March starters previously listed as probable (Vol.9:10) 
look like good prospects, at least by early April. KFDA-TV, Amarillo (Ch. 10), with 
GE equipment all in hand, shouldn't be far behind KGNC-TV — and about ready to test 
are KCBD-TV, Lubbock, Tex . (Ch. 11) ; KELO-TV, Sioux Falls, S.D . (Ch. 11) ; KTTS-TV , 
Springfield, Mo . ( Ch . 10 ) . 

March uhf prospects still are WICC-TV, Bridgeport. Conn . (Ch. 43) ; WCOV-TV , 


■Montgomery , Ala . (Ch. 20) ; WAFB-TV , Baton Rouge, La . (Ch. 28) ; WLEV-TV, Bethlehem , 

Pa. (Ch. 51) ; WKST-TV, New Castle, Pa . (Ch. 45) ; WTVO, Rockford, 111 . (Ch. 39) ; and 
j|j LOK-TV, Lima, 0 . (Ch. 73). Some may be delayed. There could be a "sleeper" or two. 

Getting very close , too, are WHP-TV, Harrisburg, Pa . (Ch. 55) ; WLBC-TV , 
Muncie, Ind . (Ch. 49) ; KCJB-TV, Minot, N.D . (Ch. 13) ; educational KUHT , Houston (Ch. 
8), promised for March 29. 

* * # # 

KSWO-TV, Lawton, Okl a. (Ch. 7) went commercial March 8 after successful test 
patterning ; in this space last week, we inadvertently dropped the several paragraphs 
reporting its March 3 start (though the headline listed it). 

WWLP, Springfield, Mass . (Ch.61), testing first with low power (Vol.9:10), 
was all set to start test patterns with 12-kw GE transmitter March 14 and to go com- 
mercial March 16. It's second 12-kw job on air, first being WHUM-TV, Reading, Pa. 
(Ch.61). Within month, Holyoke ' s WHYN-TV (Ch. 55), in same area, also testing first 
on low power, should have its 12-kw GE in full operation. 

[ For latest reports on other upcoming new stations , see page 7.] 

WHO'S DELAYING COLOR? CONGRESS ASKS: Prospects of two-ring Congressional circus — 

separate investigations of color TV status by Senate and House — aren't creating 
the sensation they once might have. Industry thinking seems to be as follows: 

(1) The incompatible system is dead , no longer threatens dislocation of 
existing or future TV service. 

(2) A compatible system , backed by entire industry, is about to reach tech- 
nical fruition and to be integrated smoothly into the nation's TV service — which 
now comprises 22,500,000 receivers served by 148 stations and is in critical stage 
of expansion due to introduction of uhf. Petition asking FCC to adopt compatible 
standards is expected in a few months. 

FCC seems to share industry's attitude , to some extent at least. 

# * * * 

Current furor started March 6 when Sen. Johnson (D-Colo.) released to press 
10-page letter to Sen. Tobey (R-N.H. ), chairman of Interstate & Foreign Commerce Com- 
mittee, charging that " powerful interests " are seeking to delay color until "market 
might be saturated with black-&-white TV sets." He asked for investigation to find 
out why color isn't here now. Sen. Tobey was out of town, unavailable for comment, 
but Johnson says Tobey agrees with him. 

Most immediate industry reaction came from RC A chairman Gen. Sarnoff, who 
issued statement from San Francisco saying: "I don't know to whom Sen. Johnson re- 
fers... It surely can't be RCA. We are doing everything we know how to advance color 
TV for the home." He said that RCA has spent almost $20,000,000 on color research . 
$5,000,000 last year alone, and — for first time — stated that RCA will petition 
FCC for approval of new standards after end of field tests in "next few months." 

Field tests will take 4-6 months , in opinion of Dr. W.R.G. Baker, chairman 
of National TV System Committee. Meanwhile, he says, "I hope the engineers will be 
left alone to do the job. A hearing before end of the tests would be premature." 

* * * * 

First word of House color investigation came March 13 during resumption of 
Interstate & Foreign Commerce Committee's quiz of the FCC (Vol.9:8). Members were 
questioning Chairman Walker as to whether a hearing would accelerate introduction 
of color. Walker assumed they meant an FCC hearing, said: 

" I think we should watch developments then determine when a hearing should 
be held. If we find someone holding back, we might start a hearing immediately. But 
with so many people crying for television , I doubt whether we'd be justified in 
stopping our work on grants for new stations and putting our small staff on color." 
He added that Commission has been queried on color by Tobey, will respond shortly. 

" The time has come for the public to be advised ," Chairman Wolverton then 
said. "We're aware that a license for color has been granted, yet there's no color. 
W hat's withholding it from the market when it should be available? In a short time 
we will have a hearing on the matter." He later set March 24 for start. 


Which committee will cop headlines first ? It's too early to place bets on 
sweepstakes, but House has already set date and Senate hasn't. Wolverton says hear- 
ing will include testimony from industry and Govt., plus demonstrations of systems. 

Why did Johnson choose this tim e to open his barrage? On basis of press 
reports, he told us, there are too many conflicting stories , and "the public has a 
right to be advised." He had not asked NTSC for report on its progress, said that 
he hasn't seen any color demonstrations recently, hasn't consulted with any other 
members of his committee besides Tobey. 

" We got the industry stirred into action once before," Johnson said, "but 
you turn your back on them and they go to sleep." As chairman of committee in 1949, 
he was largely responsible for the Commission's last excursion into color — a trip 
which lengthened the late unlamented freeze by several years. 

* * * * 

Contrasting with Johnson's approach. Tobey on Feb. 20 wrote to Dr. Baker, 
asking 3 pointed questions, to which Baker replied March 6. The questions ; 

(1) Is any NTSC member planning to manufacture sets based on FCC's present 
field-sequential color standards? If not, why not? 

(2) Do they plan to make sets for other color standards ? If not, why not? 

(3) Is anyone going to petition FCC for new color standards ? Who and when? 

Baker wrote that he doesn't know production plans of others, but that he 

knows several companies with experimental sets for testing NTSC specifications. And 
he said: "I know of no specific plans for the filing of a petition with FCC." 

Baker also reviewed purpose and work of NTSC , said that its operations are 
an open book; that membership is open to scientists and engineers with the special 
technical qualifications; that NTSC isn't concerned with any company's proprietary 
interests or patents; that work of first NTSC before the war, in formation of cur- 
rent black-&-white standards, was proof of group's capabilities. 

When will NTSC finish its work ? "It is tempting at this stage," Baker wrote, 
"on all of the evidence that has accumulated, to be most optimistic. However, as an 
engineer with some experience in this incredibly fast moving industry, I feel that 
we must defer final judgment until the substantial completion of these field tests . 
Not until then can it be determined whether our work is in shape for serious con- 
sideration by the FCC." Copies of letter went to NTSC members and FCC. 

It's Baker's hope that history of black-&-white standards will be repeated, 
i.e., NTSC will come to Commission with fully tested set of standards which FCC will 
be prepared to accept after careful study — perhaps without formal hearing. 

t r ^ ^ 

NTSC's field-testing Panel 16 , under Hazeltine's Knox Mcllwain, meets in New 
York March 19-20 for first of exhaustive tests with the new specifications recently 
adopted. [For full technical details of specifications, see our Supplement No. 75-A.] 
After studying results for a month, panel will meet again in Syracuse April 14-16. 
Later sessions are scheduled for Philadelphia. A separate task group plans tests 
in Chicago, assuming Zenith still has experimental use of Ch. 2. 

Sets capable of receiving new specifications have been built, or will be 

built by April, by following manufacturers: Syl vania , RCA , Westinghouse , Emerso n, 
T ele King , C rosley , GE , Admiral , Hazeltine , Ze n ith , Motorol a, P hilc o . Dr. Baker 
told Tobey that more than 200 engineers have contributed to NTSC's work. 

C BS's only comment on develo pm ents was that it still believes its system is 

the only practical one, as it stated couple months ago (Vol. 9:1). 

* * * * 

Johnson's letter to Tobey reads like old times , though setting is much dif- 
ferent. After attacking the unidentified "powerful interests" and telling Tobey 
"you are not afraid of powerful interests," he traced history of color controversy, 
largely through trade press quotes "to demonstrate the confused status." 

He attacked Charles Wilson , former ODM director, for NPA color order M-90 — 
"just another unwarranted, crippling blow aimed directly and specifically at color 
TV." NPA's second color order , emphasizing shortage of engineers, "was merely an- 
other way to beat the devil around the bush." Incidentally, M-90 is due to be re- 


scinded shortly, in line with Administration's general policy of decontrol. 

" I have no feeling as to the preference as to any one system ," wrote John- 
son, "except that like anyone familiar with the problem, as I have stated frequently, 
a compatible system is most desirable. However, I leave that problem and I have 
left that problem to the expert agency." 

Report that Lawrence tri-color tube can be mass-produced for $60 is "star- 
tling and revealing information and should be explored," he said. He added that 
he's reminded that some of first monochrome tubes cost $450-$500. 

Standards were adopted about 3 years ago , yet color still isn't available to 
public, he said. "Why isn't it? Is this delay in manufacturing color TV receivers 
deliberate? Are the standards adopted by the FCC unsound? If so, in what manner? 
Have new standards been developed? If so, why are they not submitted to the FCC?" 

Personal Holes: Walter Buchanan has resigned as chief 
engineer of XEX, Mexico City, to become subsecretary of 
communications in charge of TV, radio & communications 
— virtually the equivalent of FCC chairman; he’s also pro- 
fessor of electronics at U of Mexico City . . . James M. 
Gaines, NBC v.p. for owned-&-operated stations, on March 
15 joins General Teleradio Inc., General Tire subsidiary 
operating WOR & WOR-TV, which he will head; Teleradio 
also operates MBS and other TV-radio stations. NBC 
v.p. Charles R. Denny takes over Gaines’ duties, network’s 
5 TV and 5 radio stations now reporting directly to him 
. . . Samuel Miller leaves Cohn & Marks to establish own 
law offices March 15 at 1025 Vermont Ave. NW, Washing- 
ton, phone Sterling 3-5764; Geo. MacClain, formerly with 
FCC on Conelrad project, recently with National Security 
Resources Board, joined Cohn & Marks March 3 . . . Theo- 
dore R. Kupferman, ex-NBC legal dept., now gen. attor- 
ney for Cinerama Productions Corp. . . . Carlton Winckler, 
production mgr. of CBS-TV operations, named program 
dept, production mgr., succeeded by Walter Pierson . . . 
David Savage, mgr. of WCBS-TV film dept., joins NBC 
film div. as mgr. of film procurement, March 17 . . . Thaine 
Engle has left WBAP-TV, Ft. Worth, to become NBC-TV 
supervisor of audience promotion; he’s succeeded by How- 
ard Fisher as WBAP-TV director of publicity & promo- 
tion . . . James W. Bradner Jr., ex-KGBC, joins new 
KGUL-TV, Galveston, as commercial mgr. . . . Stanley 
Smith promoted to eastern sales mgr., ABC-TV network 
. . . C. Fred Crandon, ex-WCSH, recently with electronics 
div. of Portsmouth Navy Yard, named chief engineer of 
new WPMT, Portland, Me. (Ch. 53) due on air in late 
August . . . Warren S. Walden, sports director of WJAR- 
TV, Providence, wins E. Joseph Tierney Memorial award 
as “Outstanding Man of the Year in Rhode Island ’ for 
publicizing and raising funds for public service causes . . . 
George Arms, ex-radio director, Kansas State College, 
joins KUHT, Houston, new educational non-commercial 
station; Paul Owen, ex-KNBH, Los Angeles, also named 
producer-director . . . Luis Gallup, ex-WKRC-TV & 
WCPO-TV, named promotion mgr., WLWC, Columbus . . . 
Lionel van Deerlin, ex-city editor of old San Diego Journal, 
now public relations director, XETV, Tijuana . . . Sol J. 
Paul resigns as N. Y. adv. mgr. of Broadcasting to start 
new TV magazine, details unannounced . . . Bruce Fouche 
named TV-radio director of Institute of Life Insurance . . . 
Charles V. Dresser promoted to centx-al div. sales mgr., 
NBC-TV Spot Sales . . . John Soell, ex-DuMont, and Larry 
Hasbrouck, ex-ABC, have joined H-R Representatives Inc. 


Col. Harry C. Wilder, veteran broadcaster who sold 
his WSYR in Syracuse to Newhouse Newspapers in 1949 
(after which it built WSYR-TV), is selling control of his 
WELI, New Haven, to gen. mgr. Richard W. Davis, other 
staff men and group of local citizens. Col. Wilder resides 
winters in Phoenix. He also owns WTRY, Troy, N. Y. 

Q UESTIONING OF FCC by House Interstate & Com- 
merce Committee, which concluded March 13, covered 
a lot of matters besides color (see p. 4). It also produced 
this statement by Chairman Wolverton (R-N. J.): “This 
committee is making plans to be apprised of developments 
in TV to help share responsibility with the Commission.” 
Among subjects covei-ed: 

(1) Regulation of networks: FCC Chairman Walker 
made it clear that other commissioners don’t necessarily 
agree with him that netwoi'ks should be licensed (Vol. 
9:8). He favored congressional study of networks. 

(2) Educational reservations: Walker stated that 
“it’s hard to say” whether reservations will be continued 
beyond June 2, that “it depends on who’s on the Commis- 
sion.” Asked whether non-commercial station can become 
commercial, he said it would require rule-making but that 
he wouldn’t guess the outcome. 

(3) Oscillator radiation: Cui'tis Plummer, chief of 
Broadcast Bureau, said that industry has made “real 
progress,” producing tenfold improvement, but that more 
reduction is needed. 

(4) Trafficking in licenses: Questioned by Rep. Hesel- 
ton (R-Mass.), Walker said FCC is always on alert to 
scotch that practice as well as the filing of “strike” appli- 
cations — “but it’s hard to police thousands of stations.” 
Chairman Wolvei'ton was quite concerned that sta- 
tions, “monopolies” he called them, are in position to “de- 
termine who can buy time, can favor one advertiser over 
another, can charge higher rates for one than another, 
etc.” Walker said that he doesn’t believe Commission has 
jurisdiction over rates and sales practices and that sta- 
tions aren’t necessarily “monopolies” since they frequently 
have competition. 

Consulting engineers John Creutz and Millai'd Garri- 
son have consolidated their separate opei-ations with those 
of E. C. Page & Joseph R. Waldschmitt, forming new 
firm of Page, Creutz, Garrison & Waldschmitt with offices 
in Bond Bldg., Washington; phone, Executive 3-5670. 
Also a partner is Virginia R. Erwin, onetime FCC engi- 
neer and first l-egistered woman consulting engineer in 
the field. Firm has also added to staff James L. Hollis, 
formerly in charge of high power transmitter development 
and propagation l-eseai-ch, Collins Radio Co. 

FCC preliminary report on TV ievenues-income-ex- 
penses for 1952 is due in week or two, will include data 
on the few new stations which started last year. Though 
industry total is expected to be far greater than 1951’s 
$235,700,000 revenues and $41,600,000 net before Federal 
income taxes (Vol. 8:34), it’s well known that a few sta- 
tions continued to lose. In 1951, 14 stations reported 
losses, 8 of them in New York and Los Angeles, the 7-sta- 
tion markets. 

T HREE MORE UHF transmitters will be shipped by 
RCA week of March 16 — to WFTL-TV, Ft. Lauder- 
dale, Fla. (Ch. 23); WBKZ-TV, Battle Creek, Mich. (Ch. 
64); WKNX-TV, Saginaw, Mich. (Ch. 57). By end of 
month, 4 more are due for shipment — to WSUN-TV, St. 
Petersburg, Fla. (Ch. 38); KMJ-TV, Fresno, Cal. (Ch. 24); 
WHIZ-TV, Zanesville, 0. (Ch. 50); WKJF-TV, Pittsburgh, 
Pa. (Ch. 53). 

That will make 10 uhf for the month, shipments hav- 
ing gone out this week to WLBC-TV, Muncie, Ind. (Ch. 
49); WFAM-TV, Lafayette, Ind. (Ch. 59); WCOS-TV, 
Columbia, S. C. (Ch. 25) — and Camden officials state they 
will ship same number during April to bring total by time 
of NARTB convention to 36. RCA also states it’s now 
promising deliveries of new uhf orders by August. 

Looks like first educational TV station to take the air 
will be U of Houston’s KUHT (Ch. 8), which has an- 
nounced formal April 6 starting date but may begin tests 
March 29. Preliminary plans call for 5-9 p.m. operation 
weekdays during first few months, said president W. W. 
Kemmerer. “For the first few days or for the first week,” 
he wrote, “we would welcome participation from well- 
known national programs and nationally recognized artists 
[and] we think that it would be a fine gesture from the 
commercial interests if they would participate as a gesture 
of good will, incidentally, probably getting full value for 
the incidental advertising.” 

KCSJ-TV, Pueblo, Colo. (Ch. 5), which first had target 
date of March 1, had to locate at new site, so now isn’t 
likely to make it before sometime in April, according to 
counsel. It’s using RCA transmitter formerly used as 
WCBS-TV stand-by in Empire State Bldg. Plans call for 
layout similar to that of old one of WCBS-TV in Chrysler 
Bldg. Avery-Knodel will be national rep. 

WJHL-TV, Johnson City, Tenn. (Ch. 11) reports all 
GE equipment ordered, including 2 cameras, should be 
ready in 40 days, so that it expects to put on test patterns 
in July and go commercial Aug. 1. Pearson will be rep. 

KOAM-TV, Pittsburg, Kan. (Ch. 7) expects to begin 
by Oct. 1, reports E. V. Baxter, chief owner. RCA equip- 
ment has been ordered, he states, but construction plans 
not yet made and rep not selected. 

KFYR-TV, Bismarck, N. D. (Ch. 5) hasn’t ordered 
equipment yet, but mgr. F. E. Fitzsimonds reports it ought 
to be ready by early fall. Blair is AM rep, but he states 
no TV rep has yet been chosen. 

KCJB-TV, Minot, N. D. (Ch. 13), which got DuMont 
shipment immediately after Feb. 2 grant, is hastening 
construction, looks like it can get test pattern on air by 
March 23, reports John W. Boler, president. Its commer- 
cial date will be April 1, he states. 

* * * * 

WMGT, North Adams, Mass., which got Ch. 74 grant 
Feb. 18, apparently faces little prospect of early start. 
Trade report from Pittsfield quotes Leon Podolsky, presi- 
dent and chief owner of radio WBRK, Pittsfield, as indi- 
cating station might be l'eady by spring of 1954. Mr. 
Podolsky recently was named technical asst, to the presi- 
dent of Sprague Electric Co. He’s also applicant for Ch. 
64 in Pittsfield, being opposed by WBEC. 

WITV, Ft. Lauderdale, Fla. (Ch. 17) has asked for 6 
months extension of grant of last July 30 because former 
president L. Coleman Judd contracted polio last fall and 
stepped down to v.p., followed by election of Comdr. Mor- 
timer H. Loewi, ex-DuMont executive, now 25% stock- 
holder, as president. Target date is now Sept. 30, with 
RCA transmitter ordered and new offices set up at 300 S.E. 
Third Ave. Gen. mgr. is R. W. Standart. Fort Lauderdale 
News’ WFTL-TV (Ch. 23), with Noran E. Kersta at 
head, is still aiming for Apx-il 1-15 start (Vol. 9:8). 

John Poole’s KPIK, Los Angeles (Ch. 22) is adding 
to old KFWB-FM transmitter building on Mt. Wilson, 
spending $200,000 on this expansion, and proposes to share 
site with U of Southern California’s long promised non- 
commercial educational station KUSC-TV (Ch. 28). Latter 
will use DuMont equipment, was last reported readying 
for April or May start. KPIK will use GE, now plans 
early July start, according to Poole, who also operates 
radio stations KBIG, Catalina, and KBIF, Fresno. 

WLOK-TV, Lima, O. (Ch. 73), slated for March 15 
start and with GE equipment all on hand, has moved 
first test patterns up to March 19 and commercial opera- 
tion to April 1, reports gen. mgr. R. O. Runnerstrom. 
Snowstorms caused delay. Meanwhile, big TV Exposition 
it staged in local armory, with 30 dealers displaying 22 
lines of sets, and “See Yourself on TV” stunt with WLOK- 
TV live camera, drew 25,000 persons. 

WKNA-TV, Charleston, W. Va. (Ch. 49) should be 
able to get going in early summer because antenna site 
is already available and RCA order had been placed con- 
tingently, reports grantee Joe L. Smith Jr. Construction 
will proceed as rapidly as possible, he states. Weed will 
be rep. 

KNUZ-TV, Houston (Ch. 39) has target date of July 
4, expects to operate from the U of Houston campus by 
special arrangement with the board of regents. It will 
lease space from the university’s own non-commercial 
KUHT (Ch. 8) due on air in few weeks. Forjoe will be 
KNUZ-TV rep. 

WCHU-TV, Charlottesville, Va. (Ch. 64), though first 
promised for fall (Vol. 9:6), now says its consulting engi- 
neers don’t regard channel as desirable for area, so are 
currently probing better allocation. Meanwhile, no defi- 
nite plans. 

WBCK-TV, Battle Creek, Mich. (Ch. 58) reports it 
has ordered DuMont equipment, has construction plans 
all ready, should start sometime in August. Headley- 
Reed will be national rep. 

KEDD, Wichita, Kan. (Ch. 16) has moved forward on- 
air date to mid-May, commercial to about June 1, reports 
gen. mgr. Stanley H. Durwood of Durwood Theatres, 85% 
owner. GE equipment has been ordered. 

Approximately Oct. 1 is target date for new station 
in Bloomington, 111. (Ch. 15) authorized March 4, reports 
owner Cecil W. Roberts. Equipment has not yet been 
selected, building plans not made, call letters not assigned, 
rep not chosen. Mr. Roberts is operator of radio stations 
KREI, Farmington, Mo.; KCHI, Chillicothe, Mo.; KNEM, 
Nevada, Mo.; KCRB, Chanute, Kan.; KCLO, Leavenworth, 

WBUF-TV, Buffalo (Ch. 17), changing from WBUF, 
has moved up projected starting date to June 15, is in 
market for staff men; it signed ABC & DuMont affiliations 
this week, has H-R Television Inc. as rep, has DuMont 
equipment on order. 

KACY, Festus, Mo. (Ch. 14), which actually will be 
a St. Louis outlet, has ordered GE equipment and com- 
pleted all construction plans, and expects to get on air 
sometime during this summer, reports Ozark Television 
Corp. counsel Robert S. Kilker. No rep has yet been 

WFMD-TV, Frederick, Md. (Ch. 62) has set target 
for fall of 1953, reports Maj. Laurence Leonard, owner, 
presently vacationing in Ft. Lauderdale, Fla. “Plans are 
far advanced,” he states, “for what I believe will prove to 
be a successful type of operation in our particular mar- 

WSGN-TV, Birmingham, Ala. (Ch. 42) has ordered 
RCA equipment, has studios about three-fourths com- 
pleted, aims for “early 1954” start, reports gen. mgr. 
Hem-y P. Johnston. It hasn’t selected rep yet. 


Network Acconnis: ABC-TV plans fresh approach in 

rotating series of dramas and comedies called American 
Album, starting April 12, Sun. 7 :30-8 p.m., with idea of 
offering successful ones for sponsorship during fall season. 
Aim is to corral new writing & acting talent to back up 
featured “name” stars now being rounded up by talent 
v.p. Robert M. Weitman and program dept, director 
Charles Underhill. About 80% of programs will be live, 
originating from both New York & Hollywood, and some 
will be included in radio counterpart called American 
Cavalcade . . . Arthur Godfrey goes off air May 4 to 
undergo surgery for old hip injuries from auto accident 
20 years ago; he’ll be absent for 6 weeks from morning 
program on CBS-TV, Mon.-Thu. 10-11 a.m. and 4 months 
from evening programs Mon. 8:30-9 and Wed. 8-9 p.m.; 
after 6 weeks, he will also do some of his radio programs 
from his home . . . S. C. Johnson & Sons Inc. (wax) buys 
co-sponsorship of Saturday Night Fights with current 
sponsor Bayuk Cigars Inc. (Vol. 8:49), starting April 25, 
on ABC-TV, Sat. 9 p.m. to closing, thru Needham, Louis & 
Brorby . . . Hall Brothers Inc. (Hallmark greeting cards) 
will sponsor first hour of Hamlet, starring Maurice Evans, 
April 26 on NBC-TV, Sun. 3:30-5:30 p.m. or 5-7 p.m., thru 
Foote, Cone & Belding; second hour sponsor not yet an- 
nounced . . . Fram Corp. (air filters) will sponsor Vacation- 
land America, starting April 3, on NBC-TV, Sun. 5:30- 
5:45 p.m., thru VanSant, Dugdale & Co., replacing Meet 
the Veep, which moves to Fri. 7-7:15 p.m. . . . General 
Cigar Co. (Robert Burns) moves Herman Hickman Show, 
starting March 29, from NBC-TV, Fri. 7-7:15 p.m., to 
ABC-TV, Sun. 6:30-6:45 p.m., thru Donahue & Coe . . . 
Palm Beach Co. (men’s suits) buys Palm Beach Golf 
Championship from Westbury, L. I., N. Y. May 17 on Du- 
Mont, Sun. 5-6 p.m., thru Ruthrauff & Ryan . . . Pet Milk 
Co. will retain its option on Sat. 8:30-9 p.m. period on 
NBC-TV after All-Star Revue ends in April and is re- 
ported planning to sponsor Original Amateur Hour in 
that time period . . . Texaco is reported dropping Milton 
Berle’s Texaco Star Theatre on NBC-TV, Tue. 8-9 p.m., 
thru Kudner Agency, which is trying to sell sponsorship 
to Buick, now sponsor of Buick Circus Hour every fourth 
Tue. 8-9 p.m. 


“TV is underpriced,” not overpriced, because its in- 
crease in time costs has been only one-third that of in- 
crease in TV set circulation, according to CBS-TV sales 
development mgr. Edward P. Shurick. He told Public 
Utilities Advertisers Assn. March 12 in Richmond that 
sponsors think of TV as just another ad medium, whereas 
it should be considered complete and self-sufficient with 
other media in supplementary roles. He pointed out that 
TV has grown 180% faster than network radio in its 
early years and that TV’s cost-per-1000 viewers has de- 
creased 144% since Jan. 1950. 

TV admen are guilty of “cultural corruption” in mix- 
ing sentiment with commercials, writes Bernard De Voto 
in his column, “The Easy Chair,” in March Harper's 
Magazine, citing as example sequence on Kate Smith Show 
in which commercial on orange juice came immediately 
after heart-warming interviews with wounded men in 
Korea; De Voto based column on 20 hours of continuous 
viewing — 7 a.m. one day to 3 a.m. next day. 

Relationship of films for TV and films for movies will 
be discussed at Harvard March 19 by panel moderated by 
Parker Wheatley, director of Lowell Institute’s Coopera- 
tive Broadcasting Council, and including Paul Raibourn, 
Paramount Pictures; Pat Weaver and Robert Sarnoff, 
NBC; Louis DeRochemont, producer. 

ABC progress report: Best 4 weeks in its history, Feb. 
9-March 9, brought in $4,500,000 in sales of spot on its 10 
owned stations, of which $3,250,000 was TV. 

Station Accounts: Peoria’s WEEK -TV, which began op- 
erating last Jan. 29 (Vol. 9:5), went commercial in Febru- 
ary, reports 21 network accounts signed (NBC & DuMont) 
plus these national spots (Headley-Reed, rep): Alliance 
Mfg. Co., Brown & Williamson, Bulova, Crosley, Falstaff 
Brewing, Griesedieck Brewing, Miller Brewing, Phillips 
Petroleum, Purity Bakeries, Rival Dog Food, Sawyer Bis- 
cuit Co., Vestal Inc. . . . WJTV, Jackson, Miss. (Ch. 25), 
which began Jan. 20, reports these national spots (Katz, 
rep): Kools, Viceroy, Williamson Candy, Lay Potato Chips, 
Stag Beer, Falstaff Beer, Bulova, Orkin, Continental Trail- 
ways, Crosley, Casite . . . New program Journey Through 
Life, on WCBS-TV, New York, starting March 30, Mon.- 
Fri. 1-1 :30 p.m., now has these sponsors lined up for one- 
min. participations: Converted Rice Inc. (Uncle Ben’s con- 
verted rice), thru Leo Burnett; N. Y. Telephone Co., thru 
BBDO; Bab-O, thru Dancer-Fitzgerald-Sample; Alka- 
Seltzer, thru Robt. H. Otto; B. C. Remedy Co. (headache 
powder), thru N. W. Ayer; American Home Foods Inc. (G. 
Washington coffee & Burnet pudding), thru Ted Bates & 
W. Earl Bothwell; M. & R. Dietetic Laboratory Inc. 
(Pream powdered cream), thru Ralph Jones; Ferrara 
Confectionery Co. (candy), thru Admiral Adv. . . . Flor- 
sheim Shoe Co. joins with Nash and Old Gold, regular sea- 
son sponsors, to sponsor half of finals of National Invita- 
tion Basketball Tournament from Madison Square Gar- 
den on WPIX, New York, thru Gordon Best Adv.; Ted 
Steele Show, going to nights when baseball starts, adds 
sponsors Pepsi-Cola and Lucerne Dairy . . . Knowles Co., 
local Ford dealer, sponsoring Fred Vant Hull, ex-Minne- 
sota and pro grid star, now polio victim, in 3 sports com- 
mentaries weekly on KSTP-TV, which he does from wheel- 
chair . . . Sealy Mattress Co. and Snellenburg, Philadel- 
phia dept, store, co-sponsoring 5-day-a-week Columnists 
Corner on WCAU-TV, featuring local newspaper colum- 
nists, thru Ed Shapiro Inc. . . . National Tea Co. chain buys 
Clifton Utley newscasts at 5:50 p.m. daily on WNBQ, Chi- 
cago, in addition to Sun. p.m. Range Riders, thru Schwim- 
mer & Scott . . . Blue Shield Hospital Plan sponsors H. V. 
Kaltenborn on WNBT, Fri. 7:15-7:30 p.m., starting March 
20 . . . Ohio Oil Co. buys Crown Theatre, half-hour film 
series produced by Crosby Enterprises and starring Gloria 
Swanson, thru Stockton-West-Burkhart, Cincinnati . . . 
“Weather strips” on WTMJ-TV, Milwaukee, at 5:55, 10:25 
& 12:30 p.m. increased to 17 per week, all sold . . . Amoco 
signs W ashing ton Redskins grid games on WMAL & 
WMAL-TV for 11th consecutive season, thru Joseph Katz 
Co. . . . Vitamin Corp. of America, for new Calometric 
Weight Control, starts 10-day test in Los Angeles & San 
Diego in April, using TV and newspapers, thru Biow Co., 
N. Y. . . . General Electric to sponsor series of 40 comedy 
films starring Ray Milland, being produced in Hollywood 
by Review Productions . . . Among other advertisers re- 
ported using or preparing to use TV: Chunky Chocolate 
Corp. (Chunky candy), thru Peck Adv. Agency, N. Y.; 
Vestal Inc. (Wax-Rite liquid wax), thru Olian Adv. Co., St. 
Louis; Royal, Barrv-Carter Mills (Martha White flour), 
thru Noble-Dury & Assoc., Nashville; Globe Brewing Co. 
(Hals beer), thru VanSant, Dugdale & Co., Baltimore; 
H. W. Lay & Co. (Lays potato chips), thru Liller, Neal & 
Battle, Atlanta; Continental Trailways (bus line), thru 
Lannin & Sanders, Dallas; Casite Div., Hastings Mfg. Co. 
(Casite for autos), thru Keeling & Co., Indianapolis; 
Doughnut Corp. of America (American Ice Cream Div.), 
thru Grey Adv., N. Y. 

Picard Adv. Co., which handles TV-radio accounts 
(also Petry and United TV Programs), has changed name 
to Picard, Marvin & Redfield with addition of L. L. Red- 
field, ex-Dowd, Redfield & Johnstone, as partner and execu- 
tive v.p. Mr. Picard remains president, Wm. S. Marvin v.p. 

- 9 

Telecasting Notes: Atom blast telecasts and broad- 
casts, scheduled March 16-17 over pooled network facilities, 
are best example to date of Govt. -network cooperation for 
civil defense. Demonstration by Atomic Energy Commis- 
sion and Civil Defense Administration at Yucca Flat, Nev., 
will show what happens to typical homes in atomic ex- 
plosion. Pooled telecasts by ABC, CBS & NBC will show 
millions of Americans the preparations for blast at 2-2:30 
p.m. EST March 16, then the actual blast (from distance 
of 7 mi.) at 8-8:30 p.m. March 17, followed at 4:30-5 p.m. 
by close-in view of explosion’s effects . . . Near-disaster 
struck crew landing microwave equipment for atomic tele- 
cast on 6300-ft. mountain peak near California-Nevada 
border March 9 when Air Force helicopter was dashed 
against mountainside by gust of wind; on board was Klaus 
Landsberg, gen. mgr. of independent KTLA, Los Angeles, 
who masterminded last April’s A-blast telecasts (Vol. 
8:16-17) and is director of March 17 pooled telecast. Plane 
made safe landing at Valley Wells, Cal., 11 mi. away . . . 
WCBS-TV, New York, begins program day at 7:20 a.m. 
instead of 8:20 starting March 30, opening with News & 
Prevues, then Telecomics at 7:30 followed by Time for 
Beany at 7:45, then Ernie Kovacs at 8-9 . . . Kudos for 
Iowa State College’s WOI-TV’s educational programming 
(it operates commercially, too) were heaped by Dorothy 
Thompson in her March 10 newspaper column following 
visit to Ames — high and well-earned tribute to efforts of 
founding mgr. Richard Hull . . . CBS-TV’s Omnibus offer- 
ing 2 TV “firsts” Sun., March 29: George Gershwin’s one- 
act opera 135th Street, and Ethel Barrymore in first dra- 

matic role on TV . . . Good program idea: Amateur Chef 
on KSTP-TV, St. Paul, Sun. 1:30 — appealing male interest 
in cookery . . . Marian & Jim Jordan ( Fibber McGee and 
Mollie) have informed NBC they won’t be able to make 
TV film version, due to “health and taxes,” so network is 
considering new faces for the roles; Don Quinn, who 
worked on this show, also on Beulah, Great Gildersleeve 
and Halls of Ivy, has joined Young & Rubicam in Holly- 
wood to supervise comedy shows . . . Murder mystery Dou- 
ble Jeopardy, in which Vivian Blaine starred on NBC-TV, 
being adapted for Broadway stage next season by author 
David Shaw . . . Famed Peabody Conservatory of Music, 
Baltimore, to offer 16-week college course in music & TV 
techniques taught by staff of WAAM, aiming to supply TV 
stations with musicians schooled in TV fundamentals . . . 
WBT-WBTV scholarship of $5000 annually for studies of 
TV-radio at the U of North Carolina, set up by Jefferson 
Standard Foundation of big life insurance company op- 
erating those Charlotte stations . . . KPRC-TV, Houston, 
begins operations from new $1,000,000 plant March 29, 
which is 25th anniversary of KPRC affiliation with NBC 
. . . KDYL-TV, Salt Lake City, plans to build new 34,000- 
sq. ft. studio building next spring . . . KING-TV’s radio 
adjunct, KING, Seattle, takes ABC affiliation from KJR 
as of June 1; mgr. Otto Brandt is onetime ABC v.p. . . . 
Katz taking over national representation of WTVN, Co- 
lumbus, from Headley-Reed, following station’s recent ac- 
quisition by Radio Cincinnati Inc. (WKRC-TV) . . . New 
WCOS-TV, Columbia, S. C. (Ch. 25), due in April, has set 
Class A hour rate at $200, one-min. $40. 

A NGRY CANADIAN broadcasters, embittered over Ca- 
L nadian Broadcasting Corp.’s policy of excluding pri- 
vate TV enterprisers from major cities until CBC builds 
its own govt.-owned stations first, pulled no punches in 
their criticisms at this week’s Canadian Assn, of Broad- 
casters convention in Montreal. They called govt, policy 
“stifling and stupid,” for so far it has brought forth only 
one station each in Toronto and Montreal, one other prom- 
ised in May in Ottawa. Private broadcasters are lit- 
erally straining at the leash to bring competitive TV to 
those and other cities. 

Said CAB president Malcolm Neill in his annual re- 
port: “From the outset the CBC has portrayed TV as some 
horrible Frankenstein monster which only they with their 
superior intellects can control and thus protect us from 
ourselves.” Said ex-CAB president Harry Sedgewick, not- 
ing that equipment costs some 30% more in Canada than 
the U. S. : “If we’re not discouraged by costs, we’re licked 
by regulations before we start.” It was estimated at least 
$800,000 would be required to build in major markets, 
$500,000 a year to operate. Minimum equipment for 
smaller markets might be had for $180,000, costing $120,- 
000 a year to operate. 

CBC is now accepting new station applications in 
non-CBC-reserved cities (meaning all but Toronto, Mont- 
real, Ottawa, Winnipeg, Halifax, Vancouver) and 6 were 
filed up to last week (Vol. 9:10). Regulations requiring 
certain proportion of live pi - ogram content — meaning that 
camera chains and studios must be purchased from the 
start — were bitterly assailed. 

TV news seminar, co-sponsored by Radio-TV News 
Directors Assn. & Northwestern U’s Medill School of Jour- 
nalism, will be held April 28-May 2 at Orrington Hotel, 
Evanston, 111., featuring panel discussions on how to make 
news pay its way, latest techniques of news presentations, 
use of wire services, etc. Fee for enrollment, limited to 40 
persons, is $50, payable to Baskett Mosse, Northwestern 
TV-radio journalism chairman. 

Wm. L. Gleeson will get $306,272 from Congress as 
compensation for FCC’s deletion of TV Channel 1 for 
which he once held CP in Riverside, Cal. That’s predic- 
tion of Rep. Usher L. Burdick (R-N. D.) who served as 
one-man House Judiciary subcommittee which heard testi- 
mony March 9 from Gleeson and FCC Comrs. Hyde & 
Sterling. Rep. Burdick says he’s confident both House 
and Senate will approve bill awarding Gleeson damages 
specified, enabling Gleeson to recover control of his Cali- 
fornia radio stations now in receivership: KPRO & KPOR 
(FM), Riverside; KREO, Indio; KROP, Brawley; KYOR, 
Blythe. Though Commission previously argued that Glee- 
son wasn’t entitled to claim, originally $149,400, Comrs. 
Hyde & Sterling stated they’re now satisfied he does 
rate payment. Hyde said Commission hasn’t studied Glee- 
son’s report of expenditures in connection with CP but 
has no reason to question auditor’s accounting. Sterling 
said Gleeson should receive consideration for seeking to 
fulfill CP. Ch. 1 was turned over to other radio services 
in 1947, eliminating previous (and unworkable) arrange- 
ment under which they were to share all TV channels with 

Commentary on Canadian TV commercial program- 
ming in letter received from a Toronto adman: “As in any 
business rampant with amateurs and scarce in experts 
(the U. S. -trained TV people are too expensive!) some of 
the results are rather tragic. We have sound men for- 
getting to turn on the sound button, announcers who freeze 
when they forget the commercial after years of reading 
from a script for radio, etc. Nevertheless, it’s a lot of 
fun, and we are learning a lot as we go along. God bless 
the benevolent sponsors who pretend to be looking the 
other way when these flubs happen.” 

F. H. Elphicke, CKWX, Vancouver, elected president 
of Canadian Assn, of Radio & Television Broadcasters 
(CARTB, formerly CAB), at Montreal convention this 
week. He succeeds D. Malcolm Neill, CFNB, Fredericton, 
N. B. E. Finlay MacDonald, CJCH, Halifax, was elected 
v.p., and gen. mgr. T. James Allard was named exec. v.p. 

10 - 

Financial & Trade Notes: Judge Luther M. Swygert, 

in Federal district court in Hammond, Ind., ruled this week 
that majority of board was within its legal rights in pro- 
posing to amend by-laws with aim of removing A. D. 
Plamondon Jr. as president of Indiana Steel Products Co., 
Valparaiso, Ind., biggest makei's of permanent magnets 
used in TV-radio. He’s also president of RTMA. 

Three directors, charging “one man dictatorship,” and 
claiming support of 3 vice presidents and 17 other execu- 
tives, propose March 20 special meeting, and annual stock- 
holders’ meeting has been set for April 2. Proxies are now 
being solicited. 

Judge Swygert refused to issue injunction asked by 
stockholder George A. Schwab Jr., of Nashville, who had 
obtained temporary restraining order halting Feb. 13 di- 
rectors’ meeting. The battle between 3 directors on one 
side, and Mr. Plamondon and director Frederick M. Gillies, 
exec. v.p. of Acme Steel Co., Chicago, on the other, has 
been conducted not only in court but in barrage of state- 
ments to stockholders, each charging other with bad faith. 

Plamondon was warmly supported at the court hear- 
ing by some of his company’s biggest customers, who at- 
tested to his high standing in the industry and averred 
they might withdraw their business from company if he 
were not at its head. Board majority produced affidavits 
in court alleging waste, deceitful practices, promotion of 
personal interests, nepotism, etc. Plamondon countered 
by stating he has been with company 16 years, has most of 
his life savings invested in it— and by showing that com- 
pany has consistently prospered. Its sales were $6,071,- 
292, $7,840,671 and $6,385,911 for 1950, 1951 & 1952 and 
earnings were respectively $3.05, $4.15 & $2.16 per share, 
while in January of this year sales went to $141,301 and 
earnings 25tf per share. Plamondon and his family own 
17,520 shares of the 143,149 outstanding, or about 12%. 

Chairman Paul R. Doelz, head of Kalman & Co., 
Minneapolis investment firm, leading the opposition, holds 
200 shares. Others on his side are Hubert S. Conover, of 
F. M. Yantis & Co., Chicago, holding 320 shares, and W. C. 
Buchanan, president of Globe Steel Tubes Co., Milwaukee, 

Proxy statement shows Plamondon drew 1952 salary 
of $25,000, bonus $25,656; v.p. & gen. mgr. R. F. Smith, 
$15,000 & $8885; A. R. Kirsch, secy.-treas., $11,000 & 
$8885. Besides Plamondon, Gillies and Kirsch, the Pla- 
mondon slate asks stockholders also to elect as directors 
Thomas A. Dean, president, General Mfg. Co., Kansas 
City, holding no shares, and Henry E. Seyfarth, Chicago 
attorney, holding 1600 shares. 

United-Carr Fastener Corp., heavily in govt, and pri- 
vate electronics, has nominated Robert C. Sprague, of 
Sprague Electric Co., to board — annual meeting of stock- 
holders to be held March 24. Sinclair Weeks, now Secre- 
tary of Commerce, has resigned as chairman. In 1952, 
firm earned net profit of $2,233,725 ($3.66 per share on 
610,384 shares outstanding) on consolidated sales of $41,- 
334,071, which compares with $2,496,728 ($4.09) on $39,- 
508,718 in 1951. 

CBS has arranged $25,000,000 credit with Prudential 
and Metropolitan Life on 4%% notes due Jan. 15, 1973, 
but network will pre-pay loan starting in January 1959. 
Before this credit, CBS’s long-term debt was $25,000,000, 
total assets at end of 1951 more than $100,000,000. Pro- 
ceeds will be used for expansion, including new picture 
tube plant to be built by CBS-Hytron at Kalamazoo, Mich. 

Dividends: American Broadcasting-Paramount The- 
atres Inc., 25<* payable April 20, to stockholders of record 
March 27; IT&T, 25tf April 22 to holders March 20; Gen- 
eral Instrument, 25<- April 15 to holders April 2; Packard- 
Bell, 25(1 April 25 to holders April 15. 

F ILM INDUSTRY’S new-found affinity with TV, sub- 
ject of our article captioned “TV Swinging to Film — 
And Vice Versa” in Vol. 9:10, saw M-G-M signing con- 
tract this week with Ed Sullivan’s Toast of the Town on 
CBS-TV, providing for series of “miniature pre-world 
premieres” of its new pictures as regular feature of TV 
show, together with personal appearances by M-G-M stars. 
Deal follows similar one with 20th Century-Fox, and 
means that 2 of the 4 biggest movie producers are now 
giving televiewers advance peeps at their wares via the 
popular Sunday night show. 

To bolster our point that the TV is moving into film 
field on its own in a big way, we digested an article in 
March 7 Billboard, Magazine. Though we stated figures 
therein “may be the usual hyperbole of show business,” 
item kicked up quite a fuss in show circles — so much that 
NBC president Frank White issued formal statement 
March 10 from RCA chairman David Sarnoff, relayed 
from Hollywood, where RCA board is to meet March 16 
(or just before RCA-sponsored Motion Picture Academy 
Awards telecast) . It read : 

“In answer to press requests for comment on recent 
articles in certain trade publications purporting to quote 
from a confidential report concerning NBC’s film opera- 
tions, Frank White, NBC president, today made public 
the following statement by Gen. David Sarnoff, chairman 
of the board of RCA and NBC: 

“ ‘The statement published in the March 7 issue of 
Billboard and quoted in the Television Digest issue of the 
same date stating that a confidential report had been 
made to me on the subject of TV Film Production and 
Syndication is incorrect. No such report has been sub- 
mitted to me by anyone in the NBC or in the RCA. The 
statements that a $40,000,000 annual profit is anticipated 
by NBC in about 3 years and that a profit of $5,000,000 
was netted by the NBC in 1952 from TV film production 
and syndication are fantastic.’ ” 

FCC action on theatre-TV case is expected in next 
week or so. Commission has several alternatives. It 
could: (1) resume allocation hearing where it left off Feb. 
9 (Vol. 9:7), now considered unlikely; (2) grant theatre 
interests’ requests of Feb. 27 by approving principle of 
“special common carrier” limited to theatre TV (Vol, 
9:9) ; or (3) close its books on theatre TV, at least for time 
being. AT&T this week filed its opposition to “special 
common carrier” proposal, charging that no evidence has 
been presented to show that an exclusive theatre-TV 
service would be in public interest, that existing common 
carriers can do better job of theatre-TV transmission and 
that there’s been no indication who would operate the 
proposed “special common carrier.” 

DuMont insists it isn’t controlled by Paramount Pic- 
tures, in petition filed this week for reconsideration of 
FCC’s recent decision which held the contrary by 5-2 vote 
(Vol. 9:7). DuMont reiterates that Dr. Allen B. DuMont 
controls company, gives examples shoving how his deci- 
sions prevailed over opposition of Paramount stockholders. 
DuMont asserts that Commission discriminated against 
it, “distorting” the record to guarantee approval of ABC- 
UPT merger. Presumption is that DuMont will go to 
courts if FCC turns down petition. 

TV commercial shorts accounted for $4,000,000 of 
1952 gross sales of $51,000,000 recorded for 126 top com- 
mercial film companies by Business Screen Magazine, gain 
of $5,000,000 over 1951. 

National TV Film Council appoints legal committee 
headed by Samuel Spring, Universal Pictures director & 
RKO consultant, to investigate application of laws of 
defamation and privacy to TV. 

Special Report 

March 14, 1953 

40 on Air, 270 CPs Oulsianding 

New Stations in Operation and Construction Permits 

Status of All Post-Freeze Grantees to March 14, 1953 

With Probable Starting Dates of CP Holders and National Sales Representatives 
Radio Station Affiliate, If Any, Indicated in Parentheses After Name of Grantee 
Powers and Antenna Heights Are Those Specified in CPs and Not Necessarily Those Used at Present 

BPCT number is FCC File reference. For list of all pre-freeze stations and details about these grantees, including street ad- 
dresses, see TV Factbook No. 16 with Addenda; for Directory of National Sales Representatives, see pp. 89-91, TV Factbook No. 16. 



WALA-TV, Mobile (Ch. 10)— Pape Bcstg. Co. Inc. (WALA). Granted 
11-26-52; on air 1-14-53; 316-kw visual, 190-kw aural, 460-ft. 
BPCT-705. Rep: Forjoe. 

WKAB-TV, Mobile (Ch. 48) — Pursley Bcstg. Service ( WKAB ) . 

Granted 8-6-52; on air 12-29-52; 270-kw visual, 140-kw aural. 
250-ft. BPCT-988. Rep: Forjoe. 


KOPO-TV, Tucson (Ch. 13)— Old Pueblo Bcstg. Co. (KOPO). 

Granted 11-12-52; on air 1-13-53; 316-kw visual, 160-kw aural, 
280-ft. BPCT- 1168. Rep: Forjoe. 


KKTV, Colorado Springs (Ch. 11) — TV Colorado Inc. (KVOR). 

Granted 11-26-52; on air 12-7-52; 250-kw visual, 125-kw aural, 
1850-ft. BPCT-886. Rep: Hollingbery. 

KBTV, Denver (Ch. 9) — Colorado Television Corp. (KVOD). Granted 
7-9-52; on air 10-2-52; 240-kw visual, 120-kw aural, 946-ft. 
BPCT-933. Rep: Free & Peters. 

KFEL-TV, Denver (Ch. 2) — Eugene P. O'Fallon Inc. (KFEL). 

Granted 7-9-52; on air 7-18-52; 56-kw visual, 28.5-kw aural. 
780-ft. BPCT-691. Rep: Blair. 


WKNB-TV, New Britain (Ch. 30) — New Britain Bcstg. Co. ( WKNB ) . 
Granted 7-11-52; on air 2-11-53; 205-kw visual, 105-kw aural, 
970-ft. BPCT-870. Rep: Bolling. 


WEEK-TV, Peoria (Ch. 43) — West Central Bcstg. Co. (WEEK). 
Granted 8-28-52; on air 1-29-53; 175-kw visual, 88-kw aural. 
550-ft. BPCT-701. Rep: Headley-Reed. 


WSBT-TV, South Bend (Ch. 34) — South Bend Tribune (WSBT). 
Granted 8-28-52; on air 12-22-52; 170-kw visual, 88-kw aural, 
540-ft. BPCT-1017. Rep: Raymer. 


KVTV, Sioux City (Ch.9) — Cowles Bcstg. Co. (WNAX, Yankton, 
S. D.). Granted 11-19-52; on air 3-9-53; 29-kw visual, 15.5-kw 
aural, 700-ft. BPCT-1078. Rep: Katz. 


WABI-TV, Bangor (Ch. 5) — Community Telecasting Service 
(WABI). Granted 12-31-52; on air 1-25-53; 1.9-kw visual, 

95-kw aural, 670-ft. BPCT-1182. Rep: Hollingbery. 


WHYN-TV, Holyoke (Ch. 55)— Hampden-Hampshire Corp. (WHYN). 
Granted 7-9-52; on air with low power tests 3-8-53; 180-kw 
visual, 91-kw aural, 990-ft. BPCT-463. Rep: Branham. 

WWLP, Springfield (Ch. 61) — Springfield Television Bcstg. Corp. 
(W8PR). Granted 7-9-52; on air with low power tests 3-1-53: 
150-kw visual, 75-kw aural, 700-ft. BPCT-955. Rep: Hollingbery. 


WJTV, Jackson (Ch. 25) — Mississippi Publishers Corp. Granted 
9-10-52; on air 1-20-53; 180-kw visual, 98-kw aural, 720-ft. 
BPCT-719. Rep: Katz. 


KOLN-TV, Lincoln (Ch. 12) — Cornhusker Radio & Television Corp. 
(KOLN). Granted 10-1-52; on air 2-10-53; 27-kw visual, 13.5-kw 
aural, 360-ft. BPCT-1044. Rep: Weed. 


WFPG-TV, Atlantic City (Ch. 46)— Neptune Bcstg. Corp. (WFPG). 
Granted 10-29-52; on air 12-21-52; 18-kw visual, 9-kw aural, 
430-ft. BPCT-269. Rep: Pearson. 


WFMJ-TV, Youngstown (Ch. 73)— Vindicator Printing Co. (WFMJ). 
Granted 7-9-52; on air 2-9-53; 175-kw visual, 89-kw aural, 960- 
ft. BPCT-259. Rep: Headley-Reed. 

WKBN-TV, Youngstown (Ch. 27)— WKBN Bcstg. Corp. ( WKBN) . 
Granted 7-9-52; on air 1-11-53; 160-kw visual, 95-kw aural, 
550-ft. BPCT-275. Rep: Raymer. 


KSWO-TV, Lawton (Ch. 7)— Oklahoma Quality Bcstg. Co. (KSWO). 
Granted 12-23-52; on air 3-3-53; 10-kw visual, 5-kw aural, 540- 
ft. BPCT-708. Rep: Taylor. 


KPTV, Portland (Ch. 27)— Empire Coil Co. Granted 7-9-52; on air 

9- 18-52; 88-kw visual, 44-kw aural, 1020-ft. BPCT-925. Rep: 

NBC-TV Spot Sales. 


WFBG-TV, Altoona (Ch. 10)— Gable Bcstg. Co. ( WFBG). Granted 
12-31-52; on air 2-24-53; 316-kw visual, 160-kw aural, 990-ft. 
BPCT-543. Rep: H-R Television Inc. 

WHUM-TV, Reading (Ch. 61)— Eastern Radio Corp. (WHUM). 
Granted 9-3-52; on air 2-10-53; 260-kw visual, 135-kw aural, 
1770-ft. BPCT-268. Rep: H-R Television Inc. 

WBRE-TV, Wilkes-Barre (Ch. 28) — Louis G. Baltimore ( WBRE ) . 
Granted 10-1-52; on air 12-30-52; 1000-kw visual, 500-kw aural, 
1220-ft. BPCT-134. Rep: Headley-Reed. 

WSBA-TV, York (Ch. 43) — Susquehanna Bcstg. Co. (WSBA). 
Granted 7-9-52; on air 12-22-52; 170-kw visual, 86-kw aural, 
530-ft. BPCT-302. Rep: Radio Representatives Inc. 


KGNC-TV, Amarillo (Ch. 4)— Plains Radio Bcstg. Co. (KGNC). 
Granted 10-8-52; on air 3-11-53; 100-kw visual, 50-kw aural, 
770-ft. BPCT-769. Rep: Taylor. 

KTBC-TV, Austin (Ch. 7)— Texas Bcstg. Corp. (KTBC). Granted 
7-11-52; on air 11-27-52; 100-kw visual, 51-kw aural, 740-ft. 
BPCT-876. Rep: Taylor. 

KROD-TV, El Paso (Ch. 4)— Roderick Bcstg. Corp. (KROD). 
Granted 7-30-52; on air 12-4-52; 56-kw visual, 28-kw aural, 
1050-ft. BPCT -673. Rep: Taylor. 

KTSM-TV, El Paso (Ch. 9)— Tri-State Bcstg. Co. Inc. (KTSM). 
Granted 8-13-52; on air 12-31-52; 58-kw visual, 29-kw aural, 
97 -ft. BPCT-999. Rep: Hollingbery. 

KGUL-TV, Galveston (Ch. 11) — Gulf Television Co. Granted 11-19- 
52; on air 3-11-53; 235-kw visual, 125-kw aural, 550-ft. BPCT- 
1108. Rep: CBS-TV Spot Sales. 

KDUB-TV, Lubbock (Ch. 13) — Texas Telecasting Inc. Granted 

10- 8-52; on air 11-13-52; 31-kw visual, 15.5-kw aural, 820-ft. 
BPCT-1118. Rep: Avery-Knodel. 

KWFT-TV, Wichita Falls (Ch. 6)— Wichita Falls Television Inc. 
(KWFT). Granted 1-22-53; on air 2-27-53; 22.5-kw visual, 
11.5-kw aural, 490-ft. BPCT-1309. Rep: Blair. 


WLVA-TV, Lynchburg (Ch. 13) — Lynchburg Bcstg. Corp. (WLVA). 
Granted 11-12-52; on air 2-2-53; 28-kw visual, 14-kw aural, 
2090-ft. BPCT-715. Rep: Hollingbery. 

WROV-TV, Roanoke (Ch. 27)— Radio Roanoke Inc. (WROV). 
Granted 9-17-52; on air 2-15-53; 105-kw visual, 62-kw aural, 
670-ft. BPCT-689. Rep: Burn-Smith. 

Extra Copies of this Special Report available at $1 each; 50< each in quantities of 10 or more. 


VIRGINIA— (Continued) 

WSLS-TV, Roanoke (Ch. 10) — Shenandoah Life Stations Inc. 
(WSLS). Granted 9-10-52; on air 12-11-52; 250-kw visual. 125- 
kw aural, 1970-ft. BPCT-855. Rep: Avery-Knodel. 


KHQ-TV, Spokane (Ch. 6)— KHQ Inc. (KHQ). Granted 7-11-52; 
on air 12-8-52; 100-kw visual, 55-kw aural, 940-ft. BPCT-885. 

Rep: Katz. 

KXLY-TV, Spokane (Ch. 4) — KXLY-TV (KXLY). Granted 7-11-52; 
on air 1-16-53; 48-kw visual, 28.5-kw aural, 3070-ft. BPCT-972. 
Rep: Walker Co. 

KTNT-TV, Tacoma (Ch. 11)— Tribune Publishing Co. (KTNT-FM). 
Granted 12-10-52; on air 2-22-53; 29.5-kw visual, 15-kw aural, 
450-ft. BPCT-1344. Rep: Weed. 


WBAY-TV, Green Bay (Ch. 2) — Norbertlne Fathers <WBAY). 
Granted 11-12-52; on air 3-7-53; 100-kw visual, 50-kw aural, 
450-ft. BPCT-1145. Rep: Weed. 


KGMB-TV, Honolulu, Hawaii (Ch. 9) — Hawaiian Bcstg. System 
Ltd. (KGMB). Granted 8-6-52; on air 12-1-52; 35-kw visual, 
17.5-kw aural, 1770-ft. BPCT-1004. Rep: Free & Peters. 

KONA, Honolulu (Ch. 11) — Radio Honolulu Ltd. Granted 10-23-52; 
on air 12-17-52; 125-kw visual, 74-kw aural, 1740-ft. BPCT- 
984. Rep: Forjoe. [Note: KONA authorized March 12 to re- 
main silent, pending technical and financial changes; see Tele- 
vision Digest, Vol. 9:11.] 


Editor’s Note: This log brings up-to-date the status reports on CPs to Jan. 3, 1953 published on 
pp. 5-12 of our TV Factbook No. 16. All grantees have been queried at regular intervals about 
their starting plans, names of represeritatives , etc. Data here given was received directly from 
principals and from FCC, stations’ counsel and trade sources deemed reliable. Where no starting 
date is given, or no national rep mentioned, principal would not or could not reply as yet. We 
do not guarantee accuracy of information on starting dates; in fact, we caution you that these 
more often than not are optimistic expectations rather than coldly realistic and experience has 
shown that you can usually add a month or more to estimates given. The weekly Television 
Digest will continue to report latest information on upcoming new stations as fast as received. 


WJLN-TV, Birmingham (Ch. 48)— Johnston Bcstg. Co. (WJLD, 
Homewood). Granted 12-10-52; 230-kw visual, 120-kw aural, 
650-ft. BPCT-1335. October, 1953. 

WSGN-TV, Birmingham (Ch. 42) — Birmingham News Co. (WSGN). 
Granted 12-17-52; 1000-kw visual, 500-kw aural, 930-ft. BPCT- 
386. “Early 1954.” 

WMSL-TV, Decatur (Ch. 23)— Tennessee Valley Bcstg. Co. (WMSL). 
Granted 2-25-53; 21.5-kw visual, 12-kw aural, 120-ft. BPCT- 

VVTVS, Gadsden (Ch. 21) — Jacob A. Newborn Jr. Granted 11-5-52; 
22-kw visual, 11-kw aural, 470-ft. BPCT-1318. Rep: Weed. 

September, 1953. 

WCOV-TV, Montgomery (Ch. 20)— Capitol Bcstg. Co. 
Granted 9-17-52: 79-kw visual, 43-kw aural, 440-ft. 
Rep: Taylor. March or April, 1953. 




KTYL-TV, Mesa (Phoenix)— (Ch. 12)— Harkins Bcstg. Inc. Granted 
2-18-53; 27-kw visual, 13.5-kw aural, 402-ft. BPCT-1409. April, 

KCNA-TV, Tucson (Ch. 9) — Catalina Bcstg. Co. (KCNA). Granted 
12-17-52; 25-kw visual, 12.5-kw aural, 60-ft. BPCT-1171. 

KVOA-TV, Tucson (Ch. 4) — Arizona Bcstg. Co. (KOVA). Granted 
11-12-52; 11-kw visual, 5.5-kw aural, 224-ft. BPCT-853. Rep: 

Raymer. April or May, 1953. 


KFSA-TV, Fort Smith (Ch. 22)— Southwestern Publishing Co. 
(KFSA). Granted 11-12-52; 265-kw visual, 145-kw aural, 270-ft. 
BPCT-1154. Rep: Pearson. May, 1953. 

KETV, Little Rock (Ch. 23)— Great Plains Television Properties of 
Arkansas Inc. Granted 10-29-52; 17.5-kw visual, 9.9-kw aural, 
510-ft. BPCT-1169. 

KRTV, Little Rock (Ch. 17)— Little Rock Telecasters. Granted 
9-17-52; 21-kw visual, 11-kw aural, 470-ft. BPCT-1160. Rep: 

Pearson. April, 1953. 


KAFY-TV, Bakersfield (Ch. 29)— Bakersfield Bcstg. Co. 
Granted 12-23-52; 20.5-kw visual, 11-kw aural, 460-ft. 
1165. Rep: Forjoe. May, 1953. 

KHSL-TV, Chico (Ch. 12)— Golden Empire Bcstg. Co. 
Granted 3-11-53; 12.3-kw visual, 6.2-kw aural, 400-ft. 

KIEM-TV, Eureka (Ch. 3) — Redwood Bcstg. Co. Inc. 
Granted 2-11-53; 17.5-kw visual, 9.3-kw aural, 110-ft. 





( KIEM ) . 

KMJ-TV, Fresno (Ch. 24) — McClatchy Bcstg. Co. (KMJ). Granted 

9- 17-52; 105-kw visual, 58-kw aural, 2290-ft. BPCT-449. Rep: 

Raymer. May, 1953. 

KPIK. Los Angeles (Ch. 22)— John Poole Bcstg. Co. Granted 12- 

10- 52- 540-kw visual, 320-kw aural, 2930-ft. BPCT-1345. July, 


KUSC-TV, Los Angeles (Ch. 28)— University of Southern Califor- 
nia, Allan Hancock Foundation (KUSC-FM). Granted 8-28-52; 
46-kw visual, 26-kw aural, 2910-ft. BPET-14. April or May, 


KMBY-TV, Monterey (Ch. 8) — Monterey Radio-Television Co. 
(KMBY) Granted 2-18-53; will share time and transmission 
facilities with Salinas Bcstg. Corp. (KSBW-TV) but will main- 
tain separate studios, using 10-kw visual, 5-kw aural, 2630-ft. 
BPCT-1225. May, 1953. 

KICU, Salinas (Ch. 28)— Salinas-Monterey Television Co. Granted 

1- 14-53; 105-kw visual, 60-kw aural, 2340-ft. BPCT-1466. Rep: 

Bolling. August or September, 1953. 

KSBW-TV, Salinas (Ch. 8) — Salinas Bcstg. Corp. (KSBW). Granted 

2- 18-53; will share time and transmission facilities with Mon- 
terey Radio-Television Co. (KMBY-TV) but will maintain 
separate studios, 10-kw visual, 5-kw aural, 2630-ft. BPCT-1222. 
May, 1953. 

KITO-TV, San Bernardino (Ch. 18)— KITO Inc. (KITOl. Granted 
11-5-52; 87-kw visual, 49-kw aural, 3630-ft. BPCT-897. Rep: 

Hollingbery. Fall, 1953. 

, San Francisco (Ch. 20) — Lawrence A. Harvey. Granted 

3-11-53; 94-kw visual, 50-kw aural, 1090-ft. BPCT-1490. 

KVEC-TV, San Luis Obispo (Ch. 6) — Valley Electric Co. (KVEC). 

Granted 3-11-53; 20-kw visual, 10-kw aural, 790-ft. BPCT-355. 

KEYT, Santa Barbara (Ch. 3)— Santa Barbara Bcstg. & Television 
Corp. Granted 11-12-52; 50-kw visual, 25-kw aural, 3000-ft. 
BPCT-1122. Rep: Hollingbery. June or July, 1953. 

KTVU, Stockton (Ch. 36) — San Joaquin Telecasters (KSTN ) . 
Granted 1-7-53; 145-kw visual, 78-kw aural, 310-ft. BPCT-1465. 
August or September, 1953. 

, Yuba City (Ch. 52) — John Steventon. Granted 3-11-53; 

91-kw visual, 46-kw aural, 170-ft. BPCT-1336. 


KRDO-TV, Colorado Springs (Ch. 13) — Pikes Peak Bcstg. Co. 
(KRDO). Granted 11-19-52; 11. 5-kw visual, 5.8-kw aural, minus 
630-ft. BPCT-837. Rep: McGillvra. May or June, 1953. 

KDEN. Denver (Ch. 26) — Empire Coil Co. Inc. Granted 7-9-52: 
110-kw visual, 55-kw aural, 950-ft. BPCT-921. Spring. 1953. 
KIRV, Denver (Ch. 20) — Mountain States Television Co. Granted 

9- 17-52; 89-kw visual, 53-kw aural, 440-ft. BPCT-1063. Sep- 

tember, 1953. 

KCSJ-TV, Pueblo (Ch. 5)— Star Bcstg. Co. Inc. (KCSJ). Granted 

10- 29-52; 17.5-kw visual. 10.5-kw aural, 400-ft. BPCT-1103. 

Rep: Avery-Knodel. April, 1953. 

KDZA-TV, Pueblo (Ch. 3) — Pueblo Radio Co. Inc. (KDZA). Granted 

11- 12-52; 16. 5-kw visual, 8.3-kw aural, 270-ft. BPCT-1172. Rep: 
McGillvra. April, 1953. 


WSJL, Bridgeport (Ch. 49) — Harry L. Liftig. Granted 8-13-52; 99- 
kw visual, 60-kw aural, 660-ft. BPCT-1019. Mid-summer, 1953. 
WICC-TV, Bridgeport (Ch. 43) — Southern Connecticut & Long 
Island Television Co. (WICC). Granted 7-9-52; 180-kw visual. 
91-kw aural, 700-ft. BPCT-944. Rep: Adam Young. March, 1953. 
WNLC-TV, New London (Ch. 26)— Thames Bcstg. Corp. (WNLC). 
Granted 12-31-52; 105-kw visual, 54-kw aural, 500-ft. BPCT- 
1217. July or August, 1953. 

WATR-TV, Waterbury (Ch. 53)— WATR Inc. ( WATR) . Granted 
10-29-52; 245-kw visual, 125-kw aural, 800-ft. BPCT-965. Rep: 


t , Bridgeport (Ch. 71) — Conn. State Board of Education. 

Granted 1-29-53; 220-kw visual, 110-kw aural, 610-ft. BPET- 

15. Possibly latter February, 1954. 

t , Hartford (Ch. 24) — Conn. State Board of Education 

Granted 1-29-53; 235-kw visual. 120-kw aural, 780-ft. BPET- 

16. Possibly latter February, 1954. 

t , Norwich (Ch. 63) — Conn. State Board of Education. 

Granted 1-29-53; 215-kw visual. 110-kw aural, 590-ft. BPET-17. 
Possibly latter February, 1954. 


, Dover (Ch. 40) — Rollins Bcstg. Inc. Granted 3-11-53; 195- 

kw visual, 100-kw aural, 530-ft. BPCT-1403. 


WITV, Fort Lauderdale (Ch. 17) — Gerico Investment Co. ( WBRD ' . 
Granted 7-30-52; 18. 5-kw visual, 11-kw aural, 420-ft. BPCT- 
994. September or October, 1953. 

WFTL-TV, Fort Lauderdale (Ch. 23) — Gore Publishing Co. (WFTLi. 
Granted 7-30-52; 100-kw visual, 50-kw aural. 270-ft. BPCT- 
997. Rep: Weed. April, 1953. 

WINK-TV, Fort Myers (Ch. 11)— Fort Myers Bcstg Co. (WINKi 
Granted 3-11-53; 9.6-kw visual, 4.8-kw aural, 320-ft. BPCT-875. 
WONN-TV, Lakeland (Ch. 16)— WONN-TV Inc. (WONN). Granted 
12-31-52; 85-kw visual, 43-kw aural, 730-ft. BPCT-1215. 


FLORIDA — ( Continued ) 

, Panama City (Ch. 7) — J. D. Manly. Granted 3-11-53; 10.5- 

kw visual, 5.4-kw aural, 340-ft. BPCT-1571. 

WPFA-TV, Pensacola (Ch. 15) — Southland Telecasters. Granted 

11- 12-52; 20-kw visual, 10-kw aural, 280-ft. BPCT-1187. Rep: 
Adam Young. June, 1953. 

WSUN-TV, St. Petersburg (Ch. 38) — City of St. Petersburg (WSUN). 
Granted 10-8-52; 205-kw visual, 110-kw aural, 460-ft. BPCT-665. 
Rep: Weed. May, 1953. 

WIRK-TV, West Palm Beach (Ch. 21)— WIRK-TV Inc. (WIRK) 
Granted 12-17-52; 22-kw visual, 11.5-kw aural, 220-ft. BPCT- 
908. June, 1953. 


WDAK-TV, Columbus (Ch. 28) — Television Columbus ( WDAK ) .